Keegan Otter, known as the software cowboy, shares his journey from sales development to leadership roles, emphasizing the power of connections and the impact of omnichannel sales strategies. He highlights the use of LinkedIn messages, videos, and GIFs to stand out in a saturated digital era, focusing on educating prospects and engaging the most leads. Keegan implements a strategy of cold calling 3.0, empowers his team with the right tools, and collaborates with top performers to drive innovation. He emphasizes the importance of an omnichannel approach, understanding demographics for content consumption, and leveraging video content for sales outreach. Keegan also discusses the shift in mindset from booking demos to being heard, the positive impact of this mindset shift on meeting quotas, and the collaboration between sales and marketing for revenue growth. He emphasizes the significance of being heard in sales outreach, utilizing marketing efforts, referrals, and customer testimonials, and embracing multiple sales channels for visibility and impact. Keegan also touches on the role of AI in personalizing messages and sequences, defining a great day in sales, and focusing on long-term impact rather than daily outcomes.