Omnichannel Approach to Prospecting with Keegan Otter, Head of Sales at Warmly
Keegan Otter discusses using AI prospector for daily lead generation, account-based sequencing, and personalized messaging through Salesflow. The omnichannel approach includes personalized videos, GIFs, and tutorials for higher engagement, with different messaging strategies for LinkedIn and email. The team captures demand through a chatbot on the website and sources meetings from various channels, including LinkedIn, inbound, email, referrals, and cold calling. The focus is on targeting potential customers showing intent signals and creating noise in a smaller, targeted market.