Are you wondering whether UnifyGTM’s pricing works for your organization’s budget and if the tool has a good value for money?
In this guide, we’ll review UnityGTM’s pricing model, credit system, and Enterprise pricing to help you make an informed decision.
➡️ At the end of this article, we’ll introduce you to an alternative to UnifyGTM that offers superior real-time intent detection and visitor de-anonymization.
UnifyGTM Pricing Plans Overview
UnifyGTM offers a tiered subscription pricing as well as a credit-based system for using the platform’s features to reveal companies, phone numbers, and email addresses:
- Growth: $700/month when billed annually, which gives you access to 30,000 credits, 2 Active Plays, 3 platform users, 1 email-sending user, and 5 Unify managed inboxes.
- Pro: Custom pricing, which gives you access to 100,000 credits, unlimited Plays, 5 platform users, 2 email-sending users, and a white glove onboarding experience.
- Enterprise: Custom pricing, which gives you access to 200,000 credits, 10 platform users, 5 email-sending users, and SSO.
Brands can purchase credits separately if they run out of credits in their existing paid plan.
UnifyGTM’s credit-based system charges you:
- 0.1 credit for each revealed company per month.
- 2 credits for each B2B email you reveal per month.
- 4 credits for each mobile phone number you reveal per month.
- 1 credit per B2B champion tracked per month.
- 5 credits per new hire per month.
➡️ You can use the platform’s credits calculator to gauge what pricing plan works best for your needs.
Depending on your need for scalability, UnifyGTM offers upgrade packages for the 3 pricing tiers, which cost a bit more but add more credits:
Does UnifyGTM Have A Free Plan?
Unlike some of its alternatives on the market, UnifyGTM does not offer a free version of its software as of 2025.
UnifyGTM’s Growth Plan
UnifyGTM’s Growth plan starts from $700/month when billed annually and gives you access to the platform’s complete functionality with a limited number of credits – making it ideal for smaller teams looking to get started.
UnifyGTM’s Growth plan includes:
- Access to 30,000 credits for 3 platform users and 1 email-sending user.
- Access to 2 Active Plays, which are automated workflows which let you build and execute GTM strategies. These plays are triggered by intent signals and can prospect and enrich accounts.
- 5 Unify-managed mailboxes with deliverability analytics, domain and mailbox monitoring, warm-up and rotation, and high-delivery IP addresses.
- Intent signals from 6sense, Clearbit, G2, and person-level website intent.
- Champion tracking and intent signals from new hires.
- Integrations with Salesforce, HubSpot, Zapier, and AI Agents.
➡️ The platform charges you $40/month/seat for an additional platform user, $100/month/seat for an additional email-sending user and $20/month/mailbox for additional mailboxes.
Drawback - Limited GTM Plays
UnifyGTM limits the number of Plays you can run within the platform in the Growth plan (2) and the channels you can use.
Unify’s Plays are essential for prospecting, qualifying and reaching out to your customers so such a limited number of workflows will push some brands to look for the more expensive tiers.
UnifyGTM’s Pro Plan
UnifyGTM’s Pro plan has custom pricing and gives you access to more of the same – more credits to use on revealing companies, more platform users, and more email-sending users.
UnifyGTM’s Pro plan gives you access to:
- 100,000 credits that you can spend.
- Access to unlimited Plays to build as many workflows as you need.
- 5 platform users.
- 2 email-sending users.
- 5 Unify managed mailboxes.
- Access to a white glove onboarding experience, Play coaching, and priority support.
➡️ The platform charges you $25/month/seat for an additional platform user, $100/month/seat for an additional email-sending user and $20/month/mailbox for additional mailboxes.
Note: To be on the Pro and Enterprise plans of UnifyGTM, you’d have to be billed annually and not monthly.
Drawback - The Pricing Model Does Not Fit The Budget Of Small Business Owners
The drawback of UnifyGTM’s Pro plan is how expensive it can get for small business owners.
A verified review on G2 notes that their pricing model does not fit their budget and recommends the platform to include a lower budget option for small businesses.
‘’The only major downside for me is the pricing. While it may be competitive with similar tools, as a small business owner, their pricing model doesn’t quite fit my budget. I would suggest offering a "small business tier" to make it more accessible for companies like mine.’’ - G2 Review.
UnifyGTM’s Enterprise Plan
Similar to UnifyGTM’s Pro plan, the Enterprise plan has custom pricing and adds more of the same – more credits and platform users, but with more security features.
The Enterprise plan gives you access to:
- 200,000 credits to spend on revealing companies, and gathering phone numbers and email addresses.
- 10 platform users, 5 email-sending users, and 5 Unify managed mailboxes.
- SSO.
- Copywriting consulting to convert more of your leads.
➡️ The tool charges you $25/month/seat for an additional platform user, $100/month/seat for an additional email-sending user and $20/month/mailbox for additional mailboxes.
❌ Unfortunately, we were not able to find out how much UnifyGTM’s Pro and Enterprise plans actually cost.
Drawback - Limited Identification Features
UnifyGTM has limited functionality for de-anonymizing some visitors at the company level.
The brand claims to offer personal-level de-anonymization but can only do that through specially marked links via email. This is both inconsistent and prone to failure.
Looking For An Alternative To UnifyGTM With Better Data Quality?
As some users are not satisfied with UnifyGTM’s pricing structure, and as we identified a few other flaws, such as the tool’s limited Plays and limited visitor identification features, we wanted to introduce an alternative to UnifyGTM – Warmly (that’s us).
Warmly provides you with the most accurate, real-time, person-level de-anonymization data and signal tracking to help you identify your warmest leads and reach out to them immediately.
Our signal-based revenue orchestration platform enables sales, marketing, and GTM teams to:
- Capture buyer interest in real-time.
- Gain quality insights into prospective customers, allowing reps to tailor their strategies accordingly.
- Engage them while they’re still hot and successfully convert them.
When comparing UnifyGTM vs. Warmly, we can see that UnifyGTM lacks the following features:
- Access to different intent signals, such as contact level website de-anonymization, third-party research, and LinkedIn monitoring intent signals.
- Access to different retargeting automations other than email, including LinkedIn DM retargeting, AI-powered customizable chatbots and Ad retargeting automations.
- Access to a cold contact database, including emails, LinkedIn profiles, and phone numbers.
- Access to live session replays.
- Access to advanced lead routing and round robin.
- Access to the browser and Slack alerts.
Let’s go over the features that make Warmly the best UnifyGTM alternative on the market in 2025:
Reveal High-Intent Accounts
You can use Warmly for account-based strategies to make your prospecting game laser-precise.
We understand that one of the crucial aspects of any ABM or targeted prospecting strategy is finding the accounts that are:
- The best fit for your ICP.
- Surging, i.e., showing the most interest in your or similar product or services, indicating they’re ready to buy.
With Warmly, you can easily identify those accounts by capturing them on your website.
Warmly helps you identify individual and company accounts visiting your web pages and proceeds to enrich them with:
- B2B data, including contact data, firmographic, technographic, CRM data, etc., helps you figure out whether they’re a match for your ICP and high-performing accounts.
- First-party intent data, which helps you understand how likely they are to buy based on their interactions with your website (visited pages, time spent on each page, recurring visits, downloaded collaterals, etc.).
- Third-party intent data, which paints a more complete picture of their readiness to buy by providing actionable insights into their entire digital buyer’s journey, including search history, visits to competitors’ websites, job change intent, etc.
As a result, your sales and marketing teams can recognize high-intent accounts from the start—both at the company and stakeholder levels – allowing sales reps to focus their efforts on them while they’re still surging.
Orchestrate Sales & Marketing Workflows
Warmly lets you put various parts of your sales and marketing operations on autopilot, enabling your sales development representatives to focus on what matters most—making strategic decisions and converting high-value leads.
Warmly’s Orchestrator enables you to automate LinkedIn and email outreach, as well as CRM enrichment.
Setting up automation within the Orchestrator is easy:
- Define the trigger that’s going to set off the workflow (e.g. a lead that matches your ICP lands on your website or takes a specific high-intent action like visiting the pricing page more than once).
- Define your ICP and high-value leads so that the Orchestrator knows who to target (filters you can use include company size, industry, location, tech stack, an individual’s job position, and many more).
- Specify an action it should take, which can include:
- Sending a LinkedIn request and/or personalized DM.
- Sending a contextual email.
- Syncing relevant data to your CRM to keep your records fresh and relevant.
Your brand can also automate routing to ensure that each company and individual account is handled by the appropriate rep while their interest is at its peak.
For example, you can set up Slack notifications to alert the right rep when:
- An ICP-matching account lands on your website.
- Asks a high-intent question in the chatbot.
- Takes other relevant action.
As a result, no quality lead will fall through the cracks ever again.
Finally, you can also leverage Warmly’s AI Chat to automatically engage and qualify leads, as the chatbot will make sure to:
- Ask contextual, relevant questions.
- Give correct answers and offer collateral based on the account’s interests and preferences.
- Book meetings, and more.
Engage High-Value Accounts Live
Being able to detect surging accounts in real-time is nice, but it won't do you much good unless you can pounce on them at the right time.
Warmly solves this issue by including a feature that lets you engage leads live - while they’re still surfing your website.
Reps can choose between two options:
- Text chat, meaning they’ll replace the chatbot and talk to prospects themselves.
- Video chat that lets you hop on a video call straight from Warmly.
This way, instead of booking meetings for who knows when and risking missing the golden opportunity to convert high-intent leads, you can chat them up while they’re still hot and close more deals effortlessly.
A Daily-Updated B2B Prospect Database
Recently, we introduced Coldly, a database with 200M+ accounts and contacts that gives your sales team an excellent starting point for prospecting.
Coldly includes all the B2B data your reps need to make initial contact, including:
- Validated emails.
- Phone numbers.
- LinkedIn profiles.
The database also provides 25+ B2B filters and customizable data filters that you can set up, enabling you to build highly targeted prospect lists in a few seconds.
Last but not least, Coldly also has a browser extension that lets you scrape essential B2B contact data from any source on the web, including LinkedIn profiles, company websites, etc.
This way, your sales team will have both accurate contact data at their fingertips and the right tools to pick up buyer intent signals and set up workflows on top of them.
What Are The Differences Between UnifyGTM’s and Warmly’s Pricing?
There are a few main differences between UnifyGTM’s and Warmly’s pricing models:
- Warmly offers a free plan that lets you de-anonymize up to 500 companies every month for free.
- Warmly offers unlimited seats at every plan, which is good for larger sales teams.
- Warmly paid plans start at $4,000/year (or $333/month) compared to UnifyGTM’s $700/month for their Growth plan.
- Warmly offers transparent pricing structures for its Business and Enterprise pricing plans.
Warmly offers 4 paid plans:
- Micro: Starts at $4,000/year for 5,000 warm leads per month, and gives you access to 1st party person level web visitor de-anonymization, real-time alerts and exports, and unlimited access to Coldly’s contact data.
- Starter: Starts at $12,000/year for 10,000 warm leads per month, and adds access to 3rd party intent signals (Bombora), AI chat, CRM sync & integrations, and dedicated onboarding.
- Business: Starts at $22,000 for 25,000 warm leads per month, and adds access to 2nd party intent signals (LinkedIn monitoring), lead routing, and access to the platform’s full-funnel orchestration (AI-powered outreach via Email, LinkedIn, Chatbot, and Ads).
- Enterprise: Starts at $30,000 for custom warm leads per month, and adds access to custom intent signals, and warm calling.
Next Step: De-Anonymize Your Visitors & Reach Out To Them With Warmly
It’s not easy to know if UnifyGTM’s pricing model works for you because the brand has very little pricing transparency.
Once you go above their Growth tier, their pricing becomes 100% custom.
Warmly offers a more cost-effective option across all tiers. Your brand will get more credits, more signals, and better data at a lower annual cost.
If you’re looking for a revenue orchestration platform that offers:
- A way to instantly engage with your highest intent leads with Warmly’s AI chat.
- A platform that works in real-time and can automatically notify the right salesperson as soon as an ICP lead shows buying intent so they can act immediately.
- The ability to create a human-to-human connection with any high-intent web visitor through video chat right on your site.
- The ability to send leads to the right salesperson automatically and notify them via Slack with a high-intent lead is active on your website.
- A free email and LinkedIn database that comes with a <1% bounce rate.
- A Bombora integration that lets you proactively reach out to your warm leads and track who’s researching terms relevant to your product and brand and get in front of them before your competitors do.
Then you can start with Warmly for free.