Optimize Your Lead Conversion Process
Learn to filter leads for better quality and increased conversion rates effectively.
The Problem
Lead quality can sometimes be inconsistent when sifting through lead lists in the warm visitors and warm accounts dashboard. SDRs may find themselves overwhelmed by the number of leads that may not fit their target profile.
The Play
By implementing a pre-filter that defaults to a set of recommendations—like requiring a business email and a LinkedIn profile—SDRs can quickly narrow down leads. Additional filters can also refine the search to specific segments like SMBs or those who have visited key pages on the site, ultimately presenting a concise list of the best leads.
The Result
Using this pre-filter means less time spent on searching for quality leads. Now, the research to find your the best leads is already done. Your SDRs will spend more time engaging with high-quality prospects that fit well within the ideal customer profile (ICP), leading to more effective outreach and better conversion rates.
Questions?
Schedule a demo with our team to see our playbooks in action. Or, view more of our plays here.