
11 Best Lusha Alternatives For Sales Intelligence in 2025
Although Lusha provides accurate contact and company information to help businesses connect with potential leads, it has some drawbacks that might make you switch to some of the best Lusha alternatives on the market.
In this article, we’ll explore the 11 best Lusha competitors to help you find the perfect solution for your specific use case.
Over time, we have tested dozens of Lusha alternatives and interviewed their real-life users to get accurate information.
Before we dive into the top 11 list, let’s examine why users switch from Lusha or avoid it altogether.
Why Do You Need a Lusha Alternative?
Here’s why you might transition from Lusha to one of its competitors:
- Lusha often provides inaccurate data.
- It’s expensive compared to its competitors.
- The contact data is not always up-to-date.
Reason 1: Inaccurate Data
Despite claims of high precision, many users have reported frustrations over incorrect data, such as phone numbers, email addresses, or job titles.
Such inaccuracies severely hinder prospecting efforts and often lead to wasted time and lost opportunities. This prompts them to seek more reliable alternatives that ensure data integrity.

Reason 2: Expensive for Small Businesses
Lusha’s pricing structure poses a significant challenge for small businesses and startups, which often operate with tight budgets.
Even at higher price points, you might find that their access to data is restricted or limited. This means they have to pay additional fees for accessing a more extensive database.
As a result, users often feel pressured to compromise on data quality and access and switch to competitors.

Reason 3: Outdated Contact Information
Lusha users report that the contact information they receive is often outdated.
This can result in missed opportunities for engagement and restrict users' ability to connect with leads who have changed roles, companies, or contact methods.
Hence, they’re left with no option but to seek alternatives that prioritize updated and relevant contact data.

What are the Best Lusha Alternatives and Competitors?
Here are the 11 best alternatives to Lusha:
- Warmly - Real-time, person-level de-anonymization data and signal tracking to identify your warmest leads and reach out to them immediately.
- ZoomInfo: B2B data platform designed for sales, marketing, and revenue teams.
- Apollo.io: All-in-one sales intelligence platform that enhances B2B prospecting.
- Lead411: B2B data provider specializing in delivering high-quality sales leads.
- UpLead: B2B lead generation tool that provides businesses with real-time contact information.
- Kaspr: Prospecting tool designed to help sales teams, recruiters, and founders.
- RocketReach: Lead intelligence and sales acceleration platform
- Seamless.ai: Tool for businesses looking to optimize their sales processes.
- Clearbit: Data enrichment platform specializing in turning unstructured information from the web into precise and standardized datasets.
- LeadIQ: Advanced B2B data platform designed for sales and RevOps teams
- LinkedIn Sales Navigator: Sales tool that leverages LinkedIn's vast network to help sales professionals connect with the right prospects.
1. Warmly
Warmly (that's us) provides the best Lusha alternative in 2025 with our real-time, person-level de-anonymization data and signal tracking that help you identify your hottest leads and reach out to them immediately.
I believe that the actual golden opportunities lie in intent data; the ability of your systems to tell you when people are interested in your company and why.

Our signal-based revenue orchestration platform enables GTM teams to:
- Capture buyer interest in real-time.
- Gain quality insights into prospective customers, allowing reps to tailor their strategies accordingly.
- Engage them while they’re still hot and successfully convert them.
It’s the best option for companies looking to combine intent and action data to drive sales.
Let’s take a look at Warmly’s features that make it the best Lusha alternative on the market: ⤵️
1. Identify Your Website's Visitors & Reveal Intent
Unlike Lusha, Warmly identifies your website visitors.
Warmly can also identify both companies and the individual profiles that are browsing your website.

As a result, your reps can focus their efforts on the right stakeholders from the get-go.
With Warmly, you’ll get another ace up your sleeve.
Once it identifies website visitors, the platform proceeds to enrich each visitor with:
- B2B data (email address, company name, phone number, industry, size, technographic, etc.).
- First-party intent data (details of your visitors’ website sessions, such as visited pages, recurring visits, etc.).
- Third-party intent data (insights into visitors’ entire digital buyer’s journey, including visits to competitors’ websites, job change intent, etc.).

This combination of first- and third-party intent data enables you to identify the leads that are most likely to buy right now as Warmly picks up the buying signals they’ve left throughout the web—on your website and beyond.
Your sales reps will be able to recognize who your hottest leads are right now and design tailored strategies for reaching out to them.
Check out our product walkthrough to learn more about Warmly’s features in use:
Why Is Intent Data Important?
Trying to sell a water bottle to someone who just walked out of their office isn’t the same as selling a water bottle to a marathon runner who just finished a marathon.
Understanding intent signals and recognizing them in time lets you:
- Qualify and score leads with greater precision and easily identify the hottest leads.
- Reach out when their interest level is at its peak.
- Create a hyper-personalized approach for each lead based on the contextual insights you have at hand, like which pages they visited, what they searched for, etc.

This workflow has helped Behavioral Signals shorten its sales cycle by 50-90% and source nearly $7M in its pipeline.
Platforms that omit intent data from their offering slow your lead generation efforts from the get-go, leaving you without one of the most powerful weapons in sales reps’ arsenals.
2. Streamline Sales Engagement Processes
Warmly’s automation features are by far one of the things most customers love about the platform.
Warmly uses intent signals it picks up to build complex workflows on top of them, enabling you to reach out to all the right leads at the best possible time.
It provides several automation features, including:
Orchestrator, which lets you automate email and LinkedIn outreach. The Orchestrator is highly configurable, meaning you can set up all the important parameters as you see fit, including:
- The action that triggers the workflow (lead matching your ICP lands on your website or a website visitor comes back to your pricing page).
- Filters that define which companies and individuals should be included in the workflow (these include everything from company size and industry to job position and seniority, etc.).
- The course that the workflow should take (send a contextual email, a personalized LinkedIn DM, or a LinkedIn connection request).

This capability improves time-to-lead, while SDRs can take over ones that respond and provide a personalized experience.
The AI-powered prospector prevents quality leads from falling through the cracks simply because you didn’t have a sales rep on hand.
Try it yourself 👇or watch it in action.
💡Note: You will need to be on one of Warmly’s paid plans to gain access to AI Prospector. For ARC, the ROI was 200% over 6 months.
AI Chat, which is an AI-driven chatbot that can be trained to:
- Qualify leads.
- Answer their questions.
- Book meetings.
- Offer relevant collaterals.
- Engage leads.

Lead routing, which lets you set up real-time Slack notifications that will alert the adequate sales rep whenever a lead matching certain criteria lands on your website or takes a high-intent action.

The combination of these automation features ensures that:
- Every high-value lead will be engaged.
- Your sales reps will have more time to focus on things that matter than most rather than act as surveillance guards on your website 24/7.

3. Live Video Chat
Engaging your leads while they’re still hot can make the difference between a successfully closed deal and an opportunity that is forever lost.
With Warmly, you won’t have to worry about that, as its Live Video Chat feature lets you engage leads while they’re still visiting your website.

In the “Warm Calls” section of Warmly’s dashboard, you can see who’s visiting your website right now and monitor their session in real-time.
Once you detect a high-intent lead based on Warmly’s insights or a visitor matching your ICP, you can engage them in a video chat immediately.
Alternatively, you can rely on automated lead routing to notify reps whenever a high-value lead ends on your website.
This allows you to monitor their website interactions and hop on a call when they assess the time is right.
Try it out here:
4. A B2B Prospect Database: Coldly
Warmly lets you access Coldly, which is a database with 200M+ accounts and contacts that gives your sales team an excellent starting point for prospecting.
Coldly includes all the B2B data your sales reps need to make initial contact, including:
- Validated emails.
- Phone numbers.
- LinkedIn profiles.
Our database also provides 25+ B2B filters and customizable data filters that you can set up, enabling your sales team to build highly targeted prospect lists in a few seconds.

Coldly also has a browser extension that lets you scrape essential B2B contact data from any source on the web, including LinkedIn profiles, company websites, etc.
This way, your team will have both accurate contact data at their fingertips and the right tools to pick up buyer intent signals and set up workflows on top of them.
5. Warmly’s AI SDR Agent
We partnered with 11x to combine our best-in-class research intent data with 11x’s next-level AI SDRs.
Our partnership makes up what we believe to be the best AI sales agent for sales teams in 2025 to book more meetings on autopilot with ICP-fit prospects.

You can identify your warmest leads with Warmly and then automatically book meetings with 11x’s AI SDRs.
How Does Warmly’s AI SDR Agent Work?
Following Warmly’s new 11x partnership, sales teams can automatically push de-anonymized, enriched contacts to 11x via webhooks.
Instead of manually reaching out to your prospects after identifying them with Warmly, 11x’s AI SDR will use Warmly’s warm lead data to prioritise contacts to reach out to based on intent signals, such as:
- Website activity (e.g., visited your pricing page).
- Chatbot interactions.
- Research intent.
- Email engagement.
- Recorded sales activity in your sales CRM.
➡️ You can find your 11x webhook URL in the corresponding Integrations tab in your Warmly account.

Here’s how the process looks like:
- Warmly de-anonymizes your website visitors (both companies and contacts so your outreach can be more targeted).
- Our platform filters leads based on intent signals and any existing segmentation rules that you’ve set up in your account.
- The prospects are then funneled to the best-fit outreach path based on their intent.
➡️ Cold leads → Chatbot, email.
➡️ Lukewarm leads → AI Chat, email.
➡️ Warm leads (showing some intent signals, but they're not quite there yet) → High-volume, autonomous calling, LinkedIn and email outreach with 11x’s AI SDRs.
➡️ Hot leads (they're showing the highest levels of intent but need strategic messaging to get them over the line) → Warm calling, LinkedIn and email outreach with your human sales reps.
💡 While 11x’s AI SDRs are great for high-volume, low-touch outreach with your cold, lukewarm, and warm leads, it should be your human sales development reps being looped in for the high-intent accounts.

This workflow can also be customized. You can use segments to narrow down your leads to people who’ve fulfilled specific intent signals.
For example, you can create an AI SDR campaign for prospects who have researched your competitors or leads who have already interacted with your website’s chatbot.

➡️ Our AI sales agent has built-in quality checks to ensure that every message you send out is effective, compliant, and aligned with your brand voice.
Your sales team will be able to focus on nurturing high-priority leads by leaving the legwork to 11x’s AI SDRs.
Warmly’s Pricing
Similar to Lusha, Warmly has a free plan to get started with the platform and a monthly paid plan that is good for small businesses.
Warmly’s free plan lets you:
- Identify up to 500 people and companies visiting your website per month.
- Pinpoint leads that fit your ICP.
- Set up automated lead routing via Slack notifications.
If you need more, there are 3 paid plans to choose from:
- Data Only: Starts at $333/mo when billed annually or $499/month when billed monthly, and includes unlimited seats, 5,000 monthly visitors revealed, first-party intent signals, alerts, and access to Warmly’s prospecting database.
- Business: Starts at $19,000/year for up to 10,000 visitors or $45,000/year for up to 75,000 visitors, which includes second-party signals, sales orchestration, and lead routing.
- Enterprise: Custom pricing, which lets you identify a custom number of visitors, includes everything in Business plus custom signals and warm calling.

Warmly's Pros & Cons
✅ Identifies companies and individuals visiting your website.
✅ Enriches each identified lead with detailed B2B intelligence and reveals intent data.
✅ Versatile sales orchestration options.
✅ Live sales engagement capabilities.
✅ Reveals who your hottest leads are right now.
❌ Warm calling feature is available only on the Enterprise plan.
2. ZoomInfo

ZoomInfo is a B2B data platform designed for sales, marketing, and revenue teams.
It provides you and your team with detailed insights into potential customers and automates the outreach processes.
Features
- Offers access to an extensive B2B contact database featuring over 70 million direct-dial phone numbers and 174 million verified email addresses.
- Chorus, the conversation intelligence software, lets businesses analyze customers’ sales calls, emails, and meetings to understand what drives successful deals.
- The Copilot feature uses AI to provide real-time insights. This helps sellers prioritize top accounts and spend more time closing deals instead of researching.
- ZoomInfo’s WebSights reveals which companies visit your website, even without form submissions.
- The direct phone dialer and automated workflows allow sales teams to quickly act on market signals and target high-priority prospects.
➡️ Learn more about ZoomInfo with our in-depth ZoomInfo review guide.
Pricing
ZoomInfo does not currently display it's pricing, but we were able to find you some numbers in our in-depth ZoomInfo pricing guide.

Pros and Cons
✅ Intuitive interface and straightforward setup make navigation easy.
✅ Smooth integration with platforms like Salesforce, Zoho CRM, Slack, etc.
❌ Often provides outdated and incorrect contact information.
3. Apollo.io

Apollo.io is an all-in-one sales intelligence platform that enhances B2B prospecting. With a database of 275 million contacts and 73 million companies, it enables businesses to automate outreach, manage sales pipelines, and gain actionable insights via AI-driven analytics.
Features
- The Contact and Account Search lets you discover the right leads in seconds using 65+ filters, including job title, industry, and location.
- With an AI sales assistant, you can book more meetings with custom sequences and simplify email deliverability with guided setups, DMARC and DKIM checks, and a one-click unsubscribe option.
- The Conversation Intelligence feature transcribes and analyzes sales conversations for valuable insights like key objections and customer pain points.
- Acts as a simple CRM that automates tasks like converting high-intent leads, sending alerts for stalled deals, and syncing updates.
➡️ Learn more about Apollo with our in-depth Apollo review guide.
Pricing
Apollo.io's pricing offers a free plan. Besides, you can choose from the three paid plans:
- Basic plan: $59 per user per month.
- Professional plan: $99 per user per month.
- Organization plan: $149 per user per month.

Pros and Cons
✅ Provides up-to-date information with 99% accuracy.
✅ Integrates with LinkedIn to collect email addresses and phone numbers efficiently.
❌ Subscription costs are quite high, especially for small businesses.
❌ New users may experience a steep learning curve, which is why some sales leaders have been looking for Apollo alternatives.
➡️ We dived deeper into how is Apollo comparing to ZoomInfo and you wouldn't want to miss this comparison.
4. Lead411

Lead411 is a B2B data provider specializing in delivering high-quality sales leads, contact information, and company data to businesses of all sizes.
It helps sales and marketing teams make their outreach efforts more targeted and efficient.
Features
- Integrates Bombora’s B2B Intent Data that allows you to target companies actively searching for specific solutions.
- Lead411’s CRM Enhancer automatically enriches and updates your CRM with accurate B2B contact and company data – keeping records up-to-date.
- Offers triple-verified data through a combination of proprietary algorithms, AI, and human verification, with a 96% deliverability rate. Plus, the data is re-verified every 90 days.
- The Growth Intent Lead Scoring feature ranks companies based on multiple growth indicators. More indicators mean a higher lead score, which helps you prioritize the fastest-growing prospects.
Pricing
Lead411 offers a 7-day free trial. Plus, there are two paid plans to choose from:
- Basic Plus Unlimited: $99 per user per month
- Enterprise Limited: Custom pricing

Pros and Cons
✅ Intuitive and user-friendly interface allowing you to perform quick searches.
✅ A budget-friendly option compared to other tools.
❌ Slow customer service, particularly when handling inquiries via email.
5. UpLead

UpLead is a B2B lead generation tool that provides businesses with real-time contact information, such as emails, mobile numbers, and intent data, to support their sales and marketing efforts.
Features
- Offers access to a database of over 160 million leads that are verified as you search and rank based on freshness.
- You can refine your searches with more than 50 filters to find companies that match your buyer profile.
- Enriches existing contact lists with additional information, such as technology used, company size, location, and other 40+ valuable data points.
- UpLead’s Chrome Extension gathers lead information while browsing websites or LinkedIn profiles. You can push this data directly to your CRM or download it as a CSV file.
Pricing
You can take a 7-day free trial. After that, there are three paid plans to choose from:
- Essentials: $99 per month.
- Plus: $199 per month.
- Professional: Custom pricing.

Pros and Cons
✅ The easy-to-navigate dashboard lets you filter and build target lists efficiently.
✅ Has a quick and proactive customer service that focuses on US-based support.
❌ Inconsistent results when using saved searches and difficulties in modifying queries.
6. Kaspr

Kaspr is a prospecting tool designed to help sales teams, recruiters, and founders access accurate contact information – directly from LinkedIn profiles.
Features
- Offers an easy-to-use Chrome Extension that extracts contact data directly from LinkedIn profiles. This enables you to connect with the right buyers quickly; no onboarding is needed.
- Sources information from over 150 data sources to provide real-time, verified information.
- Kaspr’s dashboard lets you organize and manage leads with lists, tags, notes, and follow-up tasks – all in one place. You can also track your ROI by monitoring connection request acceptance rates.
- The API feature transforms LinkedIn profile URLs into reliable contact data that are compliant with GDPR and CCPA guidelines.
Pricing
Kaspr offers a free pan. Plus, its three paid plans include:
- Starter plan: $49 per month
- Business plan: $79 per month
- Organization plan: $99 per month

Pros and Cons
✅ Intuitive, easy-to-navigate interface.
✅ Ability to obtain contact information with a single click.
❌ Advanced functionalities may require additional time to understand.
7. RocketReach

RocketReach is a lead intelligence and sales acceleration platform trusted by over 21 million users, including 95% of the S&P 500.
It provides highly accurate contact information and insights into potential buyers through intent data.
Features
- Provides access to 700 million profiles and 60 million companies in various sectors, including healthcare, legal, technology, and more.
- The email finder tool offers 90-98% deliverability on verified emails to help you reach your intended contacts.
- The Autopilot feature enables you to create automated workflows for discovering and engaging prospects with just a few clicks.
- Integrates effortlessly with CRM and marketing automation tools like Salesforce and HubSpot.
- With the browser extension, you save time while prospecting on social media and discover company connections directly from any website.
Pricing
RocketReach offers three paid plans to choose from:
- Essentials plan: $99 per user per month
- Pro plan: $165 per user per month
- Ultimate plan: $300 per user per month

Pros and Cons
✅ Intuitive design and powerful search capabilities.
✅ Readily available customer support.
❌ Can be expensive for small businesses.
8. Seamless.ai

Seemless.ai is a tool for businesses looking to optimize their sales processes.
It provides accurate and extensive contact data and integrates with existing sales workflows, thus improving efficiency in B2B sales strategies.
Features
- Provides an extensive database of over 1.3 billion business contacts and 121 million companies globally. Plus, over 1.8 billion business emails have been researched, validated, and verified.
- The Prospector tool lets you quickly discover ideal contacts and accounts with full contact information like email addresses and phone numbers.
- Allows you to build and filter lists of prospects based on specific criteria for targeting the most relevant contacts.
- The Job Changes feature lets you track key contacts’ job transitions. This enables timely outreach and relationship building, reduces churn risk, and uncovers new sales opportunities.
Pricing
To learn more about Seamless.ai’s pricing, you can book a demo and ask their sales team.

Pros and Cons
✅ Fast speed of generating search results.
✅ Cost-effective solution for small and medium-sized businesses.
❌ Lack of customization options to narrow down specific leads.
9. Clearbit

Clearbit is a data enrichment platform specializing in turning unstructured information from the web into precise and standardized datasets.
It seamlessly integrates with various CRM and marketing automation software, like HubSpot and Marketo, to enrich your databases with up-to-date information.
Features
- Provides extensive public data gathered from different sources such as websites, social media, and news articles across every country and in multiple languages. Plus, you get insights into parent companies and subsidiaries.
- Offers granular industry categorization, including 6-digit NAICS (North American Industry Classification System), GICS (Global Industry Classification Standard), and SIC (Standard Industrial Classification) codes.
- Uses data attributes to score leads based on how closely they match the Ideal Customer Profile (ICP).
- Clearbit’s IP intelligence data reveals hidden intent from anonymous website traffic to help businesses identify potential customers showing interest.
- The Dynamic Form Shortening feature reduces the number of form fields you need to fill out. This means that if Clearbit has enough information to enrich the lead using only an email address, it eliminates unnecessary fields.
Pricing
Contact Clearbit’s sales team to get a tailored plan for your business. We did, however, to find you some numbers in our Clearbit pricing guide.
Pros and Cons
✅ Improved targeting for personalized marketing campaigns.
✅ The free version lets you set ideal client profiles without any financial commitment.
❌ Abundant information could be overwhelming at times.
10. LeadIQ

LeadIQ is an advanced B2B data platform designed for sales and RevOps teams to enhance their pipeline generation capabilities.
It streamlines the prospecting process, improves data quality, and automates workflows so teams can focus on what they do best – selling.
Features
- Offers a living database of high-quality B2B contact data that is routinely updated. This reduces the chances of dead-end prospecting.
- Utilizes trusted buying signals that allow sales reps to connect with the right prospects at the right time. Plus, the champion tracking feature helps you maintain relationships with key advocates within target companies.
- LeadIQ’s AI-assisted email generation feature allows sales reps to create personalized prospecting emails in seconds.
- Facilitates effortless CRM enrichment by automatically creating new contacts, checking for duplicates, and enriching records with over 40 firmographics.
- Integrates smoothly with various sales and CRM platforms, such as Salesforce, HubSpot, and Gong. This saves you from spending more time generating pipelines and less time juggling tools.
Pricing
LeadIQ comes with a free plan. Besides, it offers two paid plans to choose from:
- Essential plan: $45 per user per month
- Pro plan: $89 per user per month
- Enterprise: Custom pricing (only available annually)

Pros and Cons
✅ Intuitive design that makes navigation easy from the start.
✅ The support team provides quick resolutions to reported issues.
❌ A LinkedIn Sales Navigator account is required to utilize all features.
➡️ We dived deeper into how is LeadIQ comparing to ZoomInfo and you don't want to miss that as well.
11. LinkedIn Sales Navigator

LinkedIn Sales Navigator is a premium sales tool that leverages LinkedIn's vast network to help sales professionals connect with the right prospects, build relationships, and close deals more effectively.
Features
- Utilizes over 50 search filters to let you narrow down their prospects quickly and efficiently.
- Identifies past colleagues, company followers, or those connected to your colleagues. This helps you uncover valuable connections that can facilitate introductions and advocacy.
- You receive real-time notifications about significant events, such as job changes, so you can engage with decision-makers when they are most open to outreach.
- Integrates with your existing CRM systems to manage outdated data, add new contacts, and upload your book of business into Sales Navigator.
- Identifies the best paths into target accounts and offers lead recommendations based on buying personas, relationship signals, and shared experiences.
Pricing
LinkedIn Sales Navigator offers three paid plans: Core, Advanced, and Advanced Plus. To request detailed pricing, contact customer support.
Pros and Cons
✅ Easy-to-understand platform, particularly for new users.
✅ Prompt and helpful support from LinkedIn.
❌ Can be expensive for small businesses and individual sales professionals.
How to Close More Leads with Warmly?
While other Lusha alternatives like Zoominfo and UpLead drown you into irrelevant or incorrect data pools, Warmly offers AI-powered tools and processes to extract qualified leads and profile information of your website visitors.
With Warmly, you can:
- Get highly accurate contact data of website visitors: name, business email, LinkedIn profile, industry, research intent, and more.
- Access Coldly’s always-refreshed database of over 200M+ accounts and contacts for your sales team.
- Filter traffic by demographic, firmographic, technographic, website activity, 3rd party intent research topics, and many more fields.
- Use AI to engage with visitors, automate prospecting workflows, and synchronize contact data updates across your databases.

But that’s not it; Warmly also helps you with processes like - automating outreach, automating website live chat, optimizing inbound and outbound chat, and much more.
Other features include:
- Prioritizing leads to focus on.
- Integrations with popular CRM, database, and communication tools.
- Engaging and nurturing leads with automated campaigns.
- Enable reps to reach out to hot leads straight from your website.
Sign up for Warmly’s free plan and discover firsthand how it can fill your pipeline with qualified leads, or book a live demo to see it in action first.
Read More
- Cognism Review: Check out our review of Cognism, which is a direct competitor of platforms like Clay and Apollo.
- 6sense Review: Check out our review of 6sense, going over its features, data quality, and integrations.
- Best Lead Intelligence Software: Find the best platform for gaining critical insight into your leads.
- Best GTM Tools: Optimize your GTM strategy with some of the best GTM software on the market today.