Warmly, the first AI-fueled pipeline acceleration platform to automatically deliver ready-to-convert prospects to sales, today announced that it has raised $6 million in Series A+ funding. The investment was led by new investor RTP Global, as well as participation from existing investors including Felicis and NFX. This follows its $11 million Series A round in October 2023.
Warmly’s platform helps SMB-sized B2B companies identify and engage their warmest leads, based on intent signals, to enjoy stronger sales pipelines and significant revenue gains. Based on the orchestration of 1st and 3rd party signals, sales teams using the platform can more accurately initiate conversations with prospects when they are considering making a purchase and can scale this outreach with automated, personalized contact via email and LinkedIn.
Warmly stands out in the hyper-growth AI sales segment by revealing insight into the buying intent of individuals, which is more actionable for initiating sales conversations than the company-level intent that many competitors share. Warmly also differentiates itself by offering unlimited seats to help all customers achieve scale and maximum value from the platform
After hitting $3 million in Annual Recurring Revenue (ARR) and passing 300 customers in 2024 – including B2B software companies New Relic, Cyberhaven and CircleCI – Warmly will use the newly raised funds to double the size of its sales and marketing team. This will see Warmly double its European headcount to 20 people, enabled thanks to the new investment from the European investor, with a global headcount of 50.
It will also support the platform’s evolution roadmap. In the coming months, new data quality functionalities will be added to the Warmly platform, empowering users with more options to set thresholds for the quality of leads they want to be served. Further integration of AI into the platform will continue as Warmly brings its vision for sales teams commanding entire fleets of lead-generating AI agents to fruition.
Maximus Greenwald, Co-founder & CEO, Warmly, comments: “More SMBs are waking up to the fact that cold B2B sales outreach isn’t working, and world-class data makes warmer outreach possible. Infusing this data into sales tech stacks holds massive possibilities. We’ve seen first-hand how it can bring in millions of dollars of new revenue. The RTP team understand this, and we’re delighted to have them on board as new investors. In 2025, we want to triple our ARR again while maintaining the high levels of customer satisfaction and renewals we’re experiencing today. A larger sales and marketing team will help us get there.”
Orson Stadler, Principal at RTP Global comments: “Company and intent data has become a commodity for the modern sales team. That’s especially true in today’s climate of layoffs and budget cuts, where companies of all sizes are receiving fewer inbound leads. Warmly’s platform helps sales and marketing teams buck this trend to establish strong pipelines despite the headwinds. That’s why it’s no surprise to see Warmly’s accelerating customer adoption and we’re looking forward to supporting its on its continued path to growth.”