SIGNALS

The Right Signal at the Right Time

Warmly Signals combine first-party web intent, second-party social activity, and third-party research signals — all at the person level. Know who's buying, not just which accounts are active.
Stop guessing which accounts to prioritize. See exactly who's researching, what they care about, and when to reach out — in real time.
See Signals in Action
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What are Warmly Signals?
Real-time buying indicators from three sources:
1st Party: Web Intent • Your website visitors, identified at the person level, plus chat conversations and form submissions
2nd Party: Social Activity • LinkedIn engagement, social interactions, and relationship signals
3rd Party: Research Intent • AI web research, job postings, job changes, Bombora intent, and technographics
What makes Warmly Signals different:
Person-level • Know the individual, not just the company
Real-time • Signals surface in seconds, not days
Combined • All three signal types in one place
Actionable • Triggers automation across all channels
RevOps
Prioritize based on actual buying behavior
SDRs
Know who to call right now
Marketing
Target active buyers

Why Most Signal Stacks Fail

Account ≠ Person
"Knowing 'Acme is researching' doesn't tell me who to call. I need the person."
Delayed data
"By the time intent data arrives, the buyer has moved on. Batch processing kills urgency."
Siloed signals
"Intent data in one tool, website analytics in another, social monitoring manual. Nothing connects."
No action
"Signals sit in dashboards. Nothing triggers outreach. My team ignores them."
Warmly unifies signals at the person level and makes them actionable.

Complete Coverage of Buying Behavior

1st Party: Web Intent
Your owned channels, identified
Person-level website visitor ID
Page-by-page behavior tracking
Chat conversations & responses
Form submissions & conversions
Return visit detection
Learn More
2nd Party: Social Activity
Relationship and engagement signals
LinkedIn profile views
Content engagement (likes, comments)
Connection activity
Social interactions with your brand
Learn More
3rd Party: Research Intent
Off-site buying behavior
LinkedIn posts & comments
Twitter/X activity
Glassdoor signals
G2 product reviews
SEC filings
Hiring trends & job postings
Job changes (new decision-makers)
Bombora intent topics
Technographics
Learn More
Comparison

Know Who, Not Just Which Company

Traditional Intent
Warmly Signals
"Acme is researching CRM"
"Sarah Chen, VP Sales at Acme, visited your pricing page twice this week"
Account-level only
Person-level identification
No context
Full behavior trail
Can't action
Direct outreach possible
Days old
Real-time
How it works
Crush your quota

Signals in Seconds, Not Days

Crush your quota
Why real-time matters
Buyers are actively researching NOW
Stale signals = missed opportunities
irst responder advantage is real (35-50% higher conversion)
Real-time enables chat engagement while they're on-site

Signals That Actually Do Something

Warmly signals don't just sit in a dashboard. They trigger:
Immediate Actions
AI chat engagement on-site
Slack alerts to reps
CRM record updates
Live video call routing
How AI ICP Tiering Helps
Add to outbound sequence
Sync to LinkedIn Ads audience
Trigger nurture campaign
Update lead score
Notify account owner
See how TAM Agent orchestrates signals

Weighted, Transparent, Explainable

Signal Type
Weight
Why It Matters
Pricing page visit
High
Direct purchase intent
Multiple stakeholders
High
Committee-level interest
Return visit (same week)
High
Sustained evaluation
Bombora topic surge
Medium
Active research behavior
Job posting (relevant role)
Medium
Hiring = growing team
LinkedIn engagement
Medium
Social proof of interest
Blog visit
Low
Early awareness stage
Homepage only
Low
Casual browse
Transparent scoring. See exactly why each account ranks where it does — no black boxes.
Learn about ML Intent Scoring
0
More qualified leads (vs account- only intent)
0
Person-level for visitors
0
Real-time signals
David Chase

More Deals, Same Team Size

"Warmly has allowed us to increase our pipeline targets by twenty percent without increasing headcount."
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David Chase
Sales Leaders / CROs
Charles Fox

Marketing That Converts

"We’ve doubled our average contract value, and our sales team freaking loves using it."
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Charles Fox
Marketing / Demand Gen
Stephanie Armand

Revenue Outcomes

"Warmly sourced MQLs closed fifty percent higher and thirty percent faster than our other sources."
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Stephanie Armand
RevOps
Sales Development
Sales Development
RevOps
Demand Generation
SDRs waste time calling cold accounts, miss hot ones hidden in the noise
How Signals Help
Real-time alerts when target accounts are on-site
Behavior context (which pages, how long, return visits)
Person-level identification (name, title, LinkedIn)
Priority ranking based on signal strength
Result: SDRs focus on accounts actively researching, not random cold outreach
Multiple signal sources don't connect, scoring is a black box, data is stale
How Signals Help
Unified signal layer across 1st/2nd/3rd party
Real-time processing, not batch
Transparent scoring logic you can see and adjust
Direct CRM sync for single source of truth
Result: RevOps builds a signal infrastructure that actually gets used
Ad spend wasted on accounts not in-market, can't prove attribution
How Signals Help
Sync high-intent accounts to LinkedIn Ads in real-time
Track signal-to-meeting attribution
Suppress accounts already in pipeline
See which signals precede conversion
Result: Marketing targets buyers when they're buying, not just when they fit ICP

Unified Signals in Days

Install Pixel
JavaScript snippet on your site
Connect Integrations
CRM, Bombora, LinkedIn
Review Scoring
Understand how signals are weighted
Set Up Actions
What signals trigger what
Go Live
Signals start flowing immediately

Common questions

FAQ

What's the difference between 1st, 2nd, and 3rd party signals?
How accurate is person-level identification?
Do I need to replace my existing intent tools?
How quickly do signals appear?
How are signals weighted?
How do signals connect to actions?
Is this GDPR/CCPA compliant?
How is this different from Bombora or 6sense?

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