DYNAMIC AUDIENCES

Define Once. Audiences Update Forever.

Dynamic Audience Building creates and maintains target account lists automatically — combining ICP fit, intent signals, engagement data, and CRM context into always-fresh segments that sync everywhere you need them.
Traditional list building decays 30% per year. Warmly's dynamic audiences refresh daily with new accounts showing intent, new contacts joining buying committees, and changed signals. No more stale lists. No more Monday morning list building.
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What is Dynamic Audience Building?

Dynamic Audience Building creates and maintains target lists automatically
Define criteria
ICP fit, intent signals, firmographics, behavior
Audience builds itself
Matching accounts added automatically
Daily refresh
New matches in, changed accounts out
Multi-destination
Sync to CRM, LinkedIn Ads, sequences
Zero maintenance
No weekly list updates
Audience types
Intent-based (accounts showing buying signals)
ICP-based (best-fit accounts by criteria)
Engagement-based (website visitors, email openers)
Stage-based (discovery, evaluation, decision)
Custom (any combination of criteria)
Best for
Teams tired of manual list building
ABM programs needing always-fresh targeting
Operations replacing spreadsheet workflows
Static Lists
Dynamic Audiences
Pull data from various sources
Define criteria once
Clean and dedupe in spreadsheets
Matching accounts added automatically
No CRM context
Real-time signal evaluation
Separate from visitor ID
Sync everywhere automatically
Forms to book meetings
Daily refresh, always current
Manual routing rules
Zero maintenance
"I spend 10 hours/week building lists"
Ops teams drowning in spreadsheets, exports, and uploads. That's a quarter of your time lost to data plumbing.
"My data is stale by Tuesday"
Contact data decays 30% per year. Job changes, company moves, new hires — your "fresh" list is already outdated.
"Every tool needs separate uploads"
CRM, LinkedIn Ads, sequences, enrichment — each tool needs its own upload. One change means updating everywhere.
"I can't combine all my signals"
Website visits here, Bombora there, CRM data somewhere else. No way to build audiences using all your signals.
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Firmographic Criteria
Firmographic Criteria
Technographic Criteria
Intent Criteria
Custom Criteria
Employee count
50-500, 500-2000, 2000+
Revenue ranges
$10M-$50M ARR
Industry/vertical
SaaS, FinTech, Healthcare
Geography
NA, EMEA, specific states
Company type
Public, private, startup
Founding date
Founded after 2015
Technologies used
Uses Salesforce, HubSpot
Technologies NOT used
No 6sense, no Demandbase
Recent technology changes
Added Outreach in last 90d
Technology spend
$50K+/mo on sales tech
Competitive tech
Uses Drift (displacement)
Website visits
3+ sessions in 30 days
Third-party intent
Bombora surge on "sales intelligence"
Content engagement
Downloaded 2+ assets
Email engagement
Opened last 3 emails
Intent score
Score > 70
Boolean AND
Tier 1 ICP AND High Intent
Boolean OR
Website visitor OR Bombora surge
Boolean NOT
NOT existing customer
Nested conditions
(Tier 1 AND Intent > 60) OR (Tier 2 AND Intent > 80)
Time-based
Signal in last 30 days
Intent Audiences
ICP Audiences
Engagement Audiences
Custom Audiences
Accounts showing buying signals now
Best-fit accounts by your definition
Accounts interacting with you
Your logic, automated
High Intent (website + 3P)
Tier 1 ICP (perfect fit)
Website Visitors
Competitor customers + intent
Research Stage
Tier 2 ICP (good fit)
Content Engagers
Expansion opportunities
Evaluation Stage
New Tier 1 Accounts
Email Responders
Win-back candidates
Decision Stage
Greenfield
Ad Clickers
Any combination
CRM Sync
LinkedIn Ads
Sales Engagement
HubSpot Lists: Audiences become static lists
Matched Audiences: Company and person targeting
Outreach/SalesLoft: Trigger sequences
Salesforce Campaigns: Sync to campaigns
Real-time sync: New members added automatically
Rep assignment: Auto-assign based on routing
Custom fields: Map to any field
Coordinate with TAM Agent: Full orchestration
Native: Warmly sequences
Learn more about Linkedin Ad Targeting
Learn more about Outbound Orchestration

Dynamic Audiences Power Everything Else

Dynamic Audiences isn't standalone — it's the foundation that powers all TAM Agent orchestration. Every other capability depends on well-defined, always-fresh audiences.
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See how TAM Agent orchestrates everything
0
Hours/week saved on list management
0
More accounts in pipeline
Always-fresh targeting (zero decay)
David Chase

More Deals, Same Team Size

"Warmly has allowed us to increase our pipeline targets by twenty percent without increasing headcount."
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David Chase
Sales Leaders / CROs
Charles Fox

Marketing That Converts

"We’ve doubled our average contract value, and our sales team freaking loves using it."
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Charles Fox
Marketing / Demand Gen
Stephanie Armand

Revenue Outcomes

"Warmly sourced MQLs closed fifty percent higher and thirty percent faster than our other sources."
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Stephanie Armand
RevOps

Built for Your Role

For Sales Leaders
For RevOps
For Marketing
For Sales Ops
Finally stop being the data janitor
Unified audience management
One place to define all your segments
Self-maintaining lists
Audiences refresh daily without intervention
CRM-native
Writes directly to Salesforce/HubSpot lists and campaigns
Full audit trail
See exactly why accounts entered or exited
No spreadsheets
Visual builder, no formulas required
ABM targeting that stays fresh
Intent-based audiences
Target accounts actively researching
Campaign segmentation
Different audiences for different stages
LinkedIn Ads sync
Matched audiences update automatically
Sales alignment
Marketing and sales working the same accounts
Engagement tracking
See which audience members are responding
Feed your reps the right accounts
Prioritized territories
Best accounts surfaced automatically
Rep routing
Audiences assigned to the right owners
Sequence triggers
High-intent audience members auto-enrolled
Real-time updates
New hot accounts appear immediately
Coverage reporting
Know how much of your TAM is being worked

From Zero to Live Audiences in Hours

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Common questions about Dynamic Audiences

FAQ

How often do audiences refresh?
Can I see which accounts entered/exited?
How many audiences can I create?
Can audiences overlap?
How does this differ from HubSpot/Salesforce lists?
Can I A/B test audiences?
What happens when criteria change?
What data sources can I use for criteria?
How does this work with TAM Agent's other capabilities?

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