Warmly vs RB2B: Person-Level Visitor Identification Compared (2026)
RB2B hands you the data—now what? Revenue teams choose Warmly because we go beyond data, automating personalized outreach for signal-based selling that drives conversions.
Identify AND engage your site visitors automatically with Warmly
When Is RB2B's Data-Only Approach Enough?
RB2B does one thing well: person-level website visitor identification at an accessible price. If your team just needs visitor data piped into Slack and you'll handle outreach manually, RB2B delivers good value. Warmly is for teams that want the identification plus AI agents that automatically engage those visitors across chat, email, and LinkedIn.
Data Without Actionable Insights
RB2B provides raw data, leaving teams to figure out intent and fit of de-anonymized leads with no guidance for the best next step.
No Automation for Engagement
RB2B requires significant manual effort to extract value from the data. Manual follow-ups and outreach.
Limited Integrations
RB2B plays well with Slack, but not much else. Teams need to manually reconcile and manipulate a lot of data.
Graduate to the Full Power of Revenue Orchestration
RB2B
Limited Identification
RB2B has limited identification data and doesn’t discern between real and bot traffic.
Warmly
Smarter, more comprehensive identification
Identify and segment your visitors to that match your ICP and know you’re not paying to identify bot traffic.
RB2B
No real-time engagement
Lack of ability to chat with prospects while they browse means you can’t strike while the iron is hot.
Warmly
AI Chat done right
Instantly connect with prospects visiting the pricing page and let reps slide in over video chat when the moment is perfect.
RB2B
No automated follow up
Reps dread looking for an endless list of leads with no way to easily take action on them.
Warmly
Can send auto-LinkedIn DMs & emails
Trigger automated personalized sequences via email and LinkedIn based on engagement activity and intent signals.
RB2B
Limited Integrations and Functionality
Outside of Slack, RB2B’s integration options are extremely limited.
Warmly
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Complete GTM Infrastructure
Warmly integrates with your CRM, supports lead routing, and is able to push leads to your email and LinkedIn messaging platforms.
Unveiling Deceptive Tactics: Exposing Qualified's Misleading Claims
Watch as our CEO goes through Qualified’s “Warmly Compete” Deck they made to try to mislead prospects. We caught on and want to set the record straight.
Warmly Captures Highest Quality Opportunities With Better Data
Get alerted to ready-to-buy companies and automate responses tailored to where they are in the funnel.
Reveal 65% of Companies, 15% of Individuals
Warmly combines CRM data with best-in-class providers (ex. Clearbit, Demandbase, Apollo) to reveal exactly who is on your site, their activity, job & more.
A Warm Lead List That Writes Itself
Warmly categorizes leads using multiple signals to help you prioritize leads worth following & know when to loop in a sales rep.
Personalize Outreach, at the Right Time
Warmly’s chat and messaging options adapt based on the specific lead, where they are in the sales funnel & their likelihood to buy.
Head to Head
250+ Companies Have Already Switched to Warmly
Arc Increased ROI 200% in 6 Months With Warmly
“Having the right tools for us to be able to identify who's engaging and easily stay top of mind has been a real linchpin to our success”
NameCoach Booked 26 Meetings in 6 Months
“We want to capture every single person and not just rely on them to click the request a demo button… Warmly allows us to do just that”
200% Increase in Enterprise Pipeline in 1 Month
Jay and his team at Behavioral Signals booked 4 meetings & secured 12 qualified prospects, while saving $60k to replace other tools.
