Retargeting

They Visited. They Left. Now Bring Them Back

95% of visitors don't convert on first visit. Warmly's retargeting captures them automatically — email follow-up, LinkedIn ads, and nurture sequences. No manual work, no lost opportunities.
Retargeting is Warmly's automated follow-up engine for website visitors who don't convert — triggering personalized email sequences, LinkedIn ad targeting, and nurture campaigns based on their behavior and intent signals. Capture the 95% who leave without converting.
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4.6/5
on G2
Warmly Retargeting rated for multi-channel automation and pipeline recovery
Crush your quota

What is Warmly's Retargeting?

Retargeting automatically follows up with visitors who don't convert
Email follow-up
Personalized outreach based on what they viewed
LinkedIn ad targeting
Add to ad audiences automatically
Nurture sequences
Multi-touch campaigns based on engagement
Coordinates with TAM Agent
Full orchestration for non-converters
What triggers retargeting
Identified visitor leaves without converting
High intent score but no action taken
Pricing page view without meeting booking
Multiple visits without engagement
Best for
Teams with high traffic but low conversion
ABM programs wanting multi-touch follow-up
Sales orgs that can't let warm prospects go cold

Most Visitors Leave Without a Trace

Pain Points:
95% leave without action
The vast majority of your website traffic yields nothing
Identified but unfollowed
You know who they are, but no process exists to follow up
Intent decays rapidly
Warm visitors go cold without timely engagement
No cross-channel coordination
Email, ads, and sales act independently without context
Pipeline left on table
Potential revenue walks away every day unaddressed
Manual follow-up doesn't scale
Too many visitors, too little time, no automation
Your website traffic today
0
Visitors
0
Identified (person or company level)
0
Engaged with chat or forms
0
Left without converting
What happens to those 980? Nothing. They're gone.
Even the 130 you identified but didn't engage — you have their info, but no follow-up happens. Too manual, too slow, no process.
Warmly's retargeting automates the follow-up for every identified non-converter.

Connection to Inbound Agent

Retargeting closes the loop on visitors who don't convert through other Inbound Agent features:
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Inbound Agent Feature
Retargeting Captures
AI Chatbot
Visitors who chat but don't book or provide contact
Warm Offers
Popup viewers who dismiss without action
Live Human Chat
Conversations that don't convert to meetings
Meeting Booking
Visitors who view availability but don't book
Alerts
High-value visitors who leave before rep engagement

Automatic Follow-Up, Personalized Touch

Crush your quota
The loop closes. When retargeted visitors return, Inbound Agent has full history and engages with context.

Multi-Channel Follow-Up

Email Retargeting
Personalized outreach, automated.
Triggered by visit behavior (pricing page, multiple visits)
Personalized to pages viewed, company, persona
Sent through your email infrastructure
Coordinates with existing sequences (no double-touching)
Example:
"Hi Sarah — I noticed you were looking at our enterprise pricing yesterday. Happy to walk through how we work with companies like [Company Name]..."
LinkedIn Ad Retargeting
Your ads follow your visitors.
Visitors added to LinkedIn Matched Audiences automatically
Target at person level (not just company)
Segment by behavior (pricing viewers, multiple visits)
Coordinate with other ad campaigns
Automatically syncs to:
Existing LinkedIn ad campaigns
New audiences you create
TAM Agent managed audiences
About Linkedin Ad Targeting
Nurture Campaigns
Multi-touch sequences for non-ready buyers.
Enrolled based on engagement level
Content matched to behavior and persona
Escalates to sales when signals indicate readiness
Coordinates across email and ads
Example flow:
Day 1: "Here's the content you were viewing" email
Day 3: LinkedIn ad impression
Day 7: Related content offer
Day 14: Direct outreach if engaged
Ongoing: Re-evaluate for sales-readiness

Control Who Gets Retargeted

By Identification Level
Person-level identified
Email + LinkedIn + nurture
Company-level only
LinkedIn ads to buying committee
Anonymous
Not retargeted (nothing to work with)
By Behavior
Pricing page viewers
High-intent, aggressive follow-up
Multiple visits
Returning interest, nurture content
Specific content
Related offers and resources
High time-on-site
Engaged but didn't convert
By Account Tier
Tier 1
Immediate email + LinkedIn + sales notification
Tier 2
Email sequence + LinkedIn ads
Tier 3
Nurture only, sales on re-engagement
Exclusions
Existing customers
Different follow-up path
Active opportunities
Sales handles directly
Recent converts
Don't re-retarget
Opt-outs
Respect preferences

Inbound Retargeting Meets Outbound Orchestration

When a visitor doesn't convert, Inbound Agent hands off to TAM Agent
Buying committee identified → TAM Agent multi-threads
Account scored → TAM Agent prioritizes for outbound
Signals captured → TAM Agent incorporates in orchestration
Nurture enrolled → TAM Agent manages campaign
When they return
TAM Agent signals Inbound Agent → New context available
Inbound Agent re-engages → With full history
Circle completes → Convert on return visit
See how the full system works

What Teams See

0
Of retargeted visitors return within 7 days
0
Return visit rate vs control
0
Of return visitors convert
Recovered Pipeline
"We used to lose everyone who didn't fill out a form. Now 30% of our identified visitors who leave get retargeted and 20% of those convert when they come back. That's pipeline we were leaving on the table."
— VP of Demand Gen, Series B SaaS
Smarter Retargeting
"The LinkedIn retargeting is brilliant. Even when we only identify the company, we can target the buying committee with ads. They come back and convert at 2x the rate of cold traffic."
— Director of ABM, Enterprise Software
Behavior-Based Outreach
"Retargeting sequences feel personal because they're based on actual behavior. 'I saw you looking at X' opens doors that cold emails never could."
— Head of Marketing Operations, Mid-Market SaaS
Demand Generation
Demand Generation
ABM Programs
Sales Development
Maximize conversion from existing traffic
Challenge
High traffic, low conversion, most visitors disappear
Solution
Automated email + LinkedIn retargeting for identified non-converters
Outcome
30% return rate, 20% of returnees convert
Key metric
Conversion rate from identified visitors
Multi-touch engagement on target accounts
Challenge
Target accounts visit but don't engage with sales
Solution
Company-level identification → buying committee LinkedIn ads + coordinated outreach
Outcome
2x return visit rate vs non-retargeted accounts
Key metric
Account engagement depth and velocity
Warm outreach to engaged non-converters
Challenge
Manual follow-up doesn't scale, cold outreach feels impersonal
Solution
Behavior-triggered sequences provide warm context for SDR outreach
Outcome
Higher connect rates, faster pipeline generation
Key metric
SDR connect rate and meeting-per-attempt ratio

Enable Retargeting in Minutes

Connect email
Your sending infrastructure
Connect LinkedIn Ads
One-click authorization
Define triggers
What behavior initiates retargeting
Create sequences
Email content and timing
Go live
Non-converters automatically followed
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Common Questions

Do I need visitors' emails to retarget?
How does LinkedIn retargeting work without email?
Won't this feel spammy to visitors?
Can I coordinate with existing sequences?
How does this connect to TAM Agent?
What happens if someone unsubscribes?
Can I A/B test retargeting sequences?
How quickly does retargeting trigger after a visitor leaves?
Can I set different retargeting strategies for different account tiers?

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