How does the LinkedIn integration work?

OAuth connection to your LinkedIn Ads account. Warmly syncs audiences to LinkedIn Matched Audiences, which you use for campaign targeting. No manual uploads.

Can I use existing LinkedIn campaigns?

Yes. Connect Warmly audiences to existing campaigns or create new ones. Your campaign setup, our targeting precision.

How quickly do audiences update?

Real-time for first-party signals (website visits). Daily for intent-based audiences. LinkedIn's own processing can add a few hours.

What's the minimum audience size?

LinkedIn requires 300+ matched members for audience targeting. This is a LinkedIn platform requirement, not a Warmly limitation. Warmly continuously builds your audiences — we add buying committee members from high-intent accounts, identified website visitors, and contacts from your dynamic segments. Most teams reach 300+ matched members within the first week.

Why does LinkedIn require 300 members?

LinkedIn's 300+ requirement is for privacy — it prevents advertisers from targeting individual people. For true one-to-one targeting, you need enough matched contacts that LinkedIn can serve ads without compromising privacy. Warmly builds large, qualified audiences by combining multiple signal sources (website visitors + buying committees + intent-based accounts).

Can I exclude accounts?

Yes. Exclude customers, competitors, or any segment you define. Negative targeting fully supported.

How does attribution work?

Warmly tracks which accounts saw ads (via LinkedIn's reporting) and connects to site visits, meetings, and pipeline in Warmly. Multi-touch attribution available.

Does this cost extra?

LinkedIn Ad Targeting is included with Warmly. You pay LinkedIn for ad spend, but the audience sync and attribution are part of Warmly.

How does LinkedIn Ads coordinate with outbound?

When outbound sequences start, accounts are automatically added to ad audiences for 'air cover.' Prospects see your brand via ads before and during SDR outreach, increasing recognition and response rates.

Can I see which buying committee members saw ads?

Yes. Attribution tracks ad impressions at the account level, and when a buying committee member returns to your site, that engagement is attributed to ad influence. Full funnel visibility.

LINKEDIN AD TARGETING

Your Ads Should Follow Your Intent Signals

Stop targeting cold audiences. Warmly automatically syncs high-intent accounts and buying committee members to LinkedIn Ads. Your budget goes to people who are actually in-market.

LinkedIn Ad Targeting is an intent-driven audience sync that automatically populates LinkedIn Matched Audiences with high-intent accounts, buying committee members, and website visitors — updating in real-time as signals change, coordinating with outbound sequences, and providing full attribution from ad impression to closed-won pipeline.

See LinkedIn Targeting in Action

Book a Demo

4.8/5 based on G2 reviews for LinkedIn integration and ad attribution

What is Warmly's LinkedIn Ad Targeting?

LinkedIn Ad Targeting syncs your intent data to LinkedIn Ads automatically

Intent-based audiences

Accounts showing buying signals

Buying committee targeting

Decision-makers, not just job titles

Real-time sync

Audiences update as signals change

Coordinated with outbound

Ads + sequences working together

Full attribution

See which ad impressions led to pipeline

Audience types

High-intent accounts (website + third-party signals)

Website visitors (retargeting)

Buying committee members at target accounts

Engaged prospects (email/content interaction)

Custom segments from dynamic audiences

Best for

ABM teams wanting tighter targeting

Demand gen maximizing ad ROI

Sales wanting air cover for outbound

Traditional LinkedIn Targeting

Warmly Intent-Driven Targeting

Set up campaign with title/industry filters

Target accounts showing buying signals

Reach millions of "relevant" people

Reach hundreds showing intent

Most aren't in-market

All are actively researching

Budget spent on awareness

Budget spent on pipeline

Can't connect ad spend to revenue

Full attribution to deals

Too Broad

Title targeting hits everyone, not buyers

LinkedIn targeting by "VP Sales" reaches millions — but how many are actually evaluating solutions right now?

Result: Budget spread across cold audiences

No Intent

Reaching people who aren't shopping

Your ads reach people with relevant titles but zero buying intent. Classic awareness spend with no pipeline result.

Result: Low conversion, high cost per opp

No Coordination

Ads and outbound don't work together

SDR sends email while prospect sees different ad messaging. Disjointed experience, wasted impressions.

Result: Multiple touches that don't reinforce

No Attribution

Can't prove ads drove pipeline

CFO asks "what did that $50K ad spend produce?" and you have no answer connecting impressions to closed deals.

Result: Marketing budget cut next quarter

The loop closes:Ad impressions lead to site visits, which Inbound Agent converts, and attribution connects it all.

Signal Type

What Gets Targeted

Website engagement

High visit frequency in last 7 days

Bombora surge

Researching your category topics

Pricing/comparison

Viewed pricing or vs competitor pages

Multiple visitors

2+ people from same account

Return visits

Came back after email engagement

Criteria

Result

Decision-makers at target accounts

VPs and C-suite with budget authority

Champions identified by TAM Agent

Mid-level advocates

Specific personas

Role-based targeting

Based on org mapping

Not just job title guessing

Engagement

Targeting Strategy

All identified visitors

General retargeting

Pricing page visitors

Decision-stage content

Multiple-visit non-converters

Nurture messaging

Engaged but not booked

Meeting-focused CTAs

Segment

Targeting

ICP Tier 1 accounts

Best-fit company targeting

Specific industries

Vertical-focused campaigns

Accounts in deal stages

Deal acceleration ads

Custom combinations

Your logic, our sync

Comparison

Traditional Workflow

Warmly Sync

Export list from tool

Automatic sync

Upload to LinkedIn manually

Real-time update

Do this weekly (maybe monthly)

Continuous refresh

Audience gets stale

Always current

When accounts show intent, they're added. When intent fades, they're removed. Your targeting reflects reality.

Intent-Driven Ad Personalization

Most agencies use intent data for targeting. Warmly uses it for personalization.

The typical approach

Run the same creative to everyone who shows intent. Hope one message resonates with all buyers.

The Warmly approach

Use intent signals to inform which ads people see.

Intent Signal

Ad Creative Strategy

Researching "sales automation"

Serve automation-focused messaging

Visited pricing page 3x

Decision-stage CTAs, ROI calculator

Competitor comparison searches

Differentiation content, feature comparison

Multiple stakeholders from account

Committee-stage messaging (consensus building)

High Bombora surge on your category

Awareness-stage thought leadership

Why this matters:Most ad agencies test hundreds of creatives hoping something works. Intent signals tell you what will work before you spend. When someone's researching automation, show them automation. When they're comparing vendors, show them why you're different.

Learn more about Intent Scoring

Before Outbound

During Outbound

After Outbound

Ad impressions warm up the account

Continued ad exposure

Nurture ads for non-responders

Decision-makers see your brand

Reinforces email messaging

Different messaging for engaged accounts

Recognition when email arrives

Multiple touches, multiple channels

Retarget when they return to site

Learn more about Outbound Orchestration

The attribution problem

Someone sees your ad, visits your site, browses around... and leaves. No form fill. In most systems, that's a dead end. You can't connect the ad spend to what happens next.

The Warmly solution

We identify visitors at the person level and connect them to ad impressions. When that person eventually books a meeting — whether it's from a chat conversation, an SDR sequence, or coming back later — we can attribute it back to the ad that influenced them.

What Warmly Tracks

Data Point

Details

Accounts that saw ads

Company-level tracking from LinkedIn

Cookied visitors after ad exposure

Person-level even without form fills

Who clicked

Person-level when possible

Site visits after exposure

Attribution window (configurable)

Meetings booked

Conversion events from any source

Pipeline created

Influenced deals

Deals closed

Closed-won attribution

Why this matters:Traditional attribution requires a form fill to connect the dots. Warmly's person-level identification means we can see that "Sarah Chen saw your LinkedIn ad on Tuesday, visited your pricing page on Wednesday, and booked a meeting through chat on Friday." The full journey, without requiring a form.

Reports Available

Report Type

Insight

Influenced pipeline by campaign

Which campaigns drive deals

Ad-assisted conversions

Multi-touch attribution

Cookied visitor journey

Full path from ad → site → conversion

ROI by audience segment

Where to increase spend

How LinkedIn Ads Fits the TAM Agent Ecosystem

Integration Points

TAM Agent Feature

LinkedIn Ads Connection

Dynamic Audiences

Audiences sync directly to LinkedIn Matched Audiences

ML Intent Scoring

High-intent accounts prioritized in ad targeting

Buying Committee

Target identified decision-makers and champions

Outbound Orchestration

Ads warm up accounts before SDR outreach

Nurture Campaigns

Ad retargeting reinforces nurture content

The result:Every ad dollar targets accounts with proven intent and reaches people with buying authority.

Lower cost per opportunity (vs broad targeting)

Conversion on retargeted visitors

Full pipeline attribution to ad spend

More Deals, Same Team Size

"Warmly has allowed us to increase our pipeline targets by twenty percent without increasing headcount."

David Chase

Sales Leaders / CROs

Marketing That Converts

"We’ve doubled our average contract value, and our sales team freaking loves using it."

Charles Fox

Marketing / Demand Gen

Revenue Outcomes

"Warmly sourced MQLs closed fifty percent higher and thirty percent faster than our other sources."

Stephanie Armand

RevOps

Wasted ad spend on cold audiences

Target only accounts showing intent signals

Can't prove ad ROI

Full attribution dashboard connects spend to pipeline

Budget justification to CFO

Show exactly which deals were influenced by ads

Audience lists go stale

Real-time sync keeps targeting current

Ideal for:
CMOs, VP Demand Gen, Directors of Growth

Disconnected ad and CRM data

Unified pipeline attribution

Title-based targeting too broad

Buying committee identification for precision

No coordination with sales

Ads sync with outbound sequences

Measuring ABM impact

Account-level attribution for campaigns

Ideal for:
ABM Managers, Marketing Ops, Campaign Managers

Disconnected ad and CRM data

Unified pipeline attribution

Weekly manual exports

Zero manual data movement

Inconsistent targeting across tools

Single source of truth for audiences

Reporting gaps

Complete multi-touch attribution

Ideal for:
RevOps Leaders, Marketing Ops Directors, BI Teams

Connect LinkedIn Ads

OAuth authorization

Select audiences

Which Warmly segments to sync

Map to campaigns

New or existing

Sync begins

Audiences populate automatically

Monitor and optimize

Attribution dashboard