WEBSITE VISITOR IDENTIFICATION

See Every Visitor. Know Every Name. Act in Real-Time.

97% of your website visitors leave without filling out a form. Warmly identifies them at the person level — name, email, role, company — and engages them automatically with AI chat, email sequences, and rep routing. Stop losing your highest-intent buyers to anonymity.

Website visitor identification software reveals who is visiting your B2B website, turning anonymous traffic into actionable sales intelligence. Warmly goes beyond company-level IP matching to identify individual contacts — including their name, work email, job title, and LinkedIn profile — while they're still on your site. Processing over 9 million website visits per month, Warmly combines real-time AI engagement (chat, email, routing) and intent signals to convert anonymous visitors into pipeline automatically. The entire pipeline — identification, enrichment, context assembly, scoring, and engagement — runs in under 3 seconds.

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Companies using Warmly

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Companies using Warmly

How does Warmly identify website visitors?

Warmly uses a combination of first-party pixel data, IP intelligence, and identity graph matching to reveal who's on your site:

Person-level de-anonymization • Not just "Dropbox visited." Know that Sarah Chen, VP Marketing at Dropbox, viewed your pricing page

Real-time identification • See visitors as they browse, not in a batch report the next morning

Contact details revealed • Work email, job title, LinkedIn profile, phone number

Company enrichment • Firmographics, tech stack, funding, employee count

Intent signals layered • Pages viewed, time on site, return visits, plus 3rd-party research intent

Al engagement while on-site • Chat, popups, rep alerts fire while the visitor is still browsing

No forms required • Capture the 97% who never fill out a form

Identification is just the start. Warmly identifies, qualifies, and engages — all in one platform.

Best For:

B2B sales teams

Want to know who's on the website and reach out instantly

Demand gen / marketing

Need to measure real engagement, not just pageviews

RevOps teams

Want visitor data flowing into CRM automatically

Anonymous Traffic Is Your Biggest Revenue Leak

97% of visitors never fill out a form

Your best prospects research your site, compare options, check pricing — and leave. You never know they were there. That's not a traffic problem. It's a revenue leak.

Analytics tells you nothing useful

Google Analytics tells you "someone visited." Not who. Not their role. Not their email. Not whether they're ICP. You're making revenue decisions on anonymous data.

Company-level ID isn't enough

"Dropbox visited" doesn't help your SDR. Which person at Dropbox? What role? What did they look at? Company-level tools like Leadfeeder leave the hardest questions unanswered.

Identification without action is wasted data

Some tools identify visitors but don't do anything with it. Your rep gets a notification 2 hours later. The buyer has moved on. Identification without real-time engagement is a missed opportunity.

Comparison

From Anonymous Traffic to Known Pipeline

Before (Anonymous)

After Warmly (Identified + Engaged)

97% of visitors are anonymous

Every visitor identified at the person level

Company-level IP matching

Person-level: name, email, title, LinkedIn

Batch reports next morning

Real-time identification as they browse

Visitors leave, never return

AI chat engages while they're on-site

Manual CRM data entry

Auto-sync to HubSpot/Salesforce

No idea who viewed pricing

Alert your rep the moment someone hits pricing

Separate tools for ID + engagement

One platform: identify, qualify, engage

Identify. Enrich. Engage. Automatically.

Beyond Company IP. Actual People.

Traditional website visitor identification software matches IP addresses to companies. That gets you "someone from Dropbox visited." Warmly goes further — identifying the individual person, their work email, job title, seniority, department, and LinkedIn profile.

Your rep doesn't just know a company is interested. They know exactly who to contact and what that person looked at. Person-level identification changes outbound from cold to warm.

This is what separates Warmly from company-level tools like Leadfeeder. And unlike RB2B, Warmly doesn't just identify — it engages automatically.

No forms. No gating. Your first-party signals do the work.

Don't Just Identify. Engage While They're Still on Your Site.

Identifying a visitor is useless if you contact them 3 hours later. Warmly's AI agents engage visitors in real-time:

Personalized AI chat based on who they are and what they're viewing

Smart live chat handoff to reps for high-value conversations

Instant rep routing for high-value accounts

Alerts that fire the moment a target account hits your site

Automated email sequences triggered by on-site behavior

The moment a VP from a target account hits your pricing page, your best rep gets an alert and an AI chatbot starts the conversation.

This is how you convert inbound leads before they bounce.

Every Visit Tells a Story. Warmly Reads It.

Warmly doesn't just tell you someone visited. It tells you WHY they matter. Each identified visitor is enriched with:

Firmographic data • company size, industry, tech stack, funding stage

Behavioral signals • pages viewed, time spent, return visits, scroll depth

3rd-party intent • Bombora research topics, job postings, funding events

This intent-enriched profile flows into your CRM automatically through Warmly's integrations — giving your sales team a complete picture before every outreach.

Combined with Warmly's data enrichment database, every visitor becomes a qualified lead with full context. No manual research. No spreadsheet wrangling.

From Anonymous Visit to Full Context — In Under 3 Seconds

Pixel Fires (< 1 second)

What happens

The moment a visitor loads any page on your site, Warmly's lightweight JavaScript pixel captures session data: IP address, device fingerprint, browser metadata, referrer URL, UTM parameters, and page path. This happens in under 100 milliseconds — invisible to the visitor.

Identity Resolution (< 2 seconds)

What happens

Warmly's identity graph cross-references the captured data against 220M+ contact records. Multiple signal types are matched: IP-to-company resolution, cookie matching, email pixel correlations, and proprietary identity signals. The result: not just "someone from Dropbox" but "Sarah Chen, VP of Marketing at Dropbox, sarah.chen@dropbox.com."

Why person-level matters

Company-level identification (what Leadfeeder, 6sense, and most tools offer) tells your SDR "somebody at Dropbox visited." Person-level tells them exactly who to email, what role they hold, and where to find them on LinkedIn. That's the difference between actionable intelligence and noise.

Enrichment (< 1 second)

What happens

The identified person and their company get enriched in real-time from multiple data providers:

Person

Work email, job title, seniority, department, LinkedIn URL, phone number

Company

Industry, employee count, revenue range, funding history, tech stack, headquarters location

Technographics

Which tools they use (CRM, marketing automation, chat, analytics)

Context Assembly (< 1 second)

What happens

The Context Graph pulls in everything else about this account:

Previous visits (Sarah visited 3 times this week)

CRM history (no open deal, last contacted 6 months ago)

Intent signals (Bombora shows Dropbox researching "visitor identification")

Buying committee (4 stakeholders already identified from prior visits)

Engagement history (CRO clicked LinkedIn ad last Tuesday)

All of this assembles into a single, unified account view — in under a second.

Score + Act (real-time)

What happens

Warmly calculates an intent score based on behavior (pricing page = high) + firmographic fit (Tier 1 ICP = high) + signal convergence (multiple signal types active = very high). The score determines the automatic action:

Intent Score

ICP Tier

Automatic Action

▮▮▮

High (80+)

Tier 1

AI chat engages + rep alerted via Slack + added to priority email sequence

▮▮

Medium (50-79)

Tier 1

Added to email sequence + LinkedIn ad audience + tracked

▮▮▮

High (80+)

Tier 2

Added to email sequence + ad audience

▮

Low (<50)

Any

Tracked in CRM for future signal monitoring

The V1 → V2 trust progression: Initially, high-value actions (like AI chat engaging a C-suite visitor) get routed to a rep for approval. As the system proves its judgment, you expand autonomy. After ~100 calibrated decisions, AI engages autonomously for patterns it's proven on, and only escalates edge cases.

What this looks like in practice: 10,000 monthly visitors → Warmly identifies 1,500-3,000 (15-30% identification rate) → Context Graph scores and enriches each one → ~200 are Tier 1 ICP with high intent → AI engages the highest-scoring in real-time → The rest enter nurture sequences and ad audiences → Every outcome feeds back to improve scoring

Processing scale: Warmly processes over 9 million website visits per month across all customers. The identification, enrichment, scoring, and action pipeline runs in under 3 seconds end-to-end for each visitor.

Comparison

How Warmly Compares to Other Visitor Identification Tools

Capability

Warmly

RB2B

Leadfeeder

Clearbit

6sense

Person-level identification

Yes

Company only

Yes (enrichment)

Company only

Real-time AI chat

Yes

On-site engagement

Yes

Intent signal layering

Yes

Basic

Yes

Automated outreach

Yes

Buying committee mapping

Yes

CRM auto-sync

Yes

Growth-stage pricing

Yes

Freemium

Note below table: Most website visitor identification tools stop at identification. Warmly is the only platform that identifies visitors at the person level AND engages them automatically with AI chat, routing, and orchestrated outreach. See detailed comparisons: Warmly vs. RB2B | Warmly vs. 6sense | Clearbit alternatives

of website visitors are anonymous - Warmly identifies them

Identification rates on B2B website traffic

Real-time engagement in seconds, not hours