What social signals does Warmly capture?

Warmly captures profile view data, content engagement on company and team member posts, and connection activity. This requires LinkedIn integration with appropriate permissions.

Can I see who specifically viewed my profile?

LinkedIn provides limited visibility into profile viewers. Warmly enhances this with pattern matching and combines with other signals to identify likely viewers at the account and sometimes person level.

How does this work with my team's personal LinkedIn?

Team members can optionally connect their LinkedIn accounts. Warmly aggregates engagement across the team without accessing personal messages or connections.

Does content engagement work for all posts?

Engagement tracking works for public posts and posts shared within your network. It doesn't track private messages or restricted content.

How quickly do social signals appear?

Social signals appear within hours of engagement. LinkedIn's API provides data in near-real-time for most engagement types.

Can I trigger automations from social signals alone?

Yes, though combining with other signals is more effective. Social engagement alone can trigger alerts and add to sequences, but high-intent actions usually wait for multiple signal types.

What social platforms beyond LinkedIn?

Currently, Warmly focuses on LinkedIn as the primary B2B social platform. Other platforms may be added based on demand.

2nd Party: Social Activity

They're Checking You Out — Know Who

Second-party signals reveal relationship activity — who's viewing your profiles, engaging with your content, and interacting with your brand on social channels. These aren't just vanity metrics. They're buying signals.

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What are 2nd Party Social Activity Signals?

2nd party signals come from relationship and engagement channels

LinkedIn profile views

Who's looking at your team's profiles

Content engagement

Likes, comments, shares on your posts

Connection activity

Connection requests and acceptances

Social interactions

Mentions, tags, and replies

Why social signals matter

They indicate awareness and interest

They happen before website visits

They show who's researching your people, not just your product

They're often the first signal in a buying journey

Best for

SDRs wanting to warm up cold outreach

AEs needing engagement context before calls

Marketing measuring brand awareness impact

Engagement Happens Before They Visit Your Site

The typical buying journey

01 • Prospect hears about your company

02 • Looks up team members on LinkedIn

03 • Views content your team posts

04 • Maybe engages (like, comment)

05 • Eventually visits website

06 • Only THEN do most tools notice them

The gap

Steps 1-4 are invisible to traditional tools

By step 5, they're already mid-research

You miss the early signals

Cold outreach to someone who's been engaging isn't cold — but you don't know they've been engaging

Warmly captures relationship signals alongside everything else.

Who's Looking at Your Team

When someone views a LinkedIn profile, it's often buying-related

Researching before a call

Evaluating the team

Looking for the right person to contact

Checking credentials before responding

Warmly captures

Which company viewed

Which of your team members

Frequency (one-time vs repeated)

Combined with other signals (also on website? intent topics?)

Use case:

"Noticed you viewed my profile last week. I see your team is also researching [topic] — happy to chat about how we help with that."

Likes and Comments Are Intent Signals

Content engagement reveals interest:

What Warmly tracks

Likes on company posts

Likes on team member posts

Comments (and what they said)

Shares and reposts

Saves and bookmarks

Engagement quality matters:

Engagement

Signal Strength

Passive view

▮

Low

▮▮

Medium

Comment

▮▮▮

High

▮▮▮

High

Multi-post engagement

▮▮▮▮

Very High

Pattern recognition

Single engagement = awareness

Multiple engagements = active research

Engagement + website visit = hot

New Connections = New Opportunities

Connection requests and activity signal relationship building:

What Warmly tracks

Connection requests sent to your team

Connection requests accepted

New connections from target accounts

Connection timing (after content? after email?)

Why it matters

A connection request is a micro-commitment

Connected prospects see your content

Easier to reach via LinkedIn messages

Signals relationship-building intent

Social + Web + Third-Party = Full Picture

Social signals become powerful when combined:

Social + Website

Engaged with content → visited site → chatted = very hot

Viewed profile → visited pricing = active evaluation

Social + Third-party

Content engagement + Bombora topic surge = researching your category

Profile views + job posting = building team that needs your solution

Social + Outbound

Engaged with content → send personalized outreach

"Saw you liked our post on X — here's more on that topic"

Don't Just Track — Act

Social signals can trigger:

Alerts

Key account engaged with content → Slack notification

Decision-maker viewed profile → Alert to AE

Outbound

Engagement triggers personalized sequence

Reference the specific content they engaged with

Ad targeting

Engagers synced to LinkedIn audience

Content-specific retargeting

Scoring

Social engagement boosts intent score

Combined with other signals for prioritization

What Teams See

Higher reply rate when referencing engagement

Engagement signals arrive days before website visits

Early warning on accounts entering evaluation

Marketing That Converts

"We’ve doubled our average contract value, and our sales team freaking loves using it."

Charles Fox

Marketing / Demand Gen

2x increase in average contract value

Sales team loves using it

Strong synergy with marketing & demand gen

Capture Social Signals

Connect LinkedIn

OAuth integration

Identify team profiles

Which profiles to monitor

Configure alerts

What engagement triggers notifications

Go live

Start seeing social signals