BUYING COMMITTEE IDENTIFICATION

Find the People Who Actually Make Decisions

Buying Committee Identification uses AI to map the complete set of stakeholders involved in purchasing decisions — champions who advocate, decision-makers who control budgets, influencers who shape criteria, and approvers who sign off.
Title matching gets you names. Buying committee identification gets you the people who approve budgets, champion deals, and influence outcomes. Find everyone who matters at every target account — automatically updated as people change roles.
See Committee ID in Action
Talk to Sales
4.8/5 based on 200+ reviews | GDPR Compliant
Crush your quota

What is Buying Committee Identification?

Buying Committee Identification finds the people who matter at target accounts
Champions
Will advocate internally for your solution
Decision-makers
Have budget authority and final say
Influencers
Shape the evaluation criteria
Approvers
Sign off on procurement
Users
Will use the product daily
How it works
Goes beyond simple title matching
Analyzes org charts and reporting structures
Considers company size and industry patterns
Enriches with contact details and LinkedIn
Updates as people change roles
Best for
Account-based selling requiring multi-threading
Enterprise deals with complex buying committees
Teams wanting to reach the right people first
Title Matching
Buying Committee ID
"VP Sales"
Head of AE team with quota responsibility
"Director of Marketing"
Demand gen leader with budget for this category
Anyone with "IT"
IT leader who approves tech purchases
Guessing at org structure
Actual reporting relationships mapped
"Reaching the wrong people"
Titles don't indicate actual authority. That "VP" might have zero budget authority while a Director makes all the calls. You're wasting cycles on the wrong contacts.
"Missing hidden stakeholders"
Decision-makers often have non-obvious titles. The real budget holder might be "Head of Special Projects" or hidden two levels down. You can't find what you don't know exists.
"No relationship mapping"
You know WHO is at the account but not how they relate. Is the Director the VP's champion or competitor? Who actually influences the decision? Blind multi-threading doesn't work.
"Stale contact data"
Your committee data is outdated the moment you export it. Champions leave, new decision-makers join, titles change. By the time you call, they've moved on.
Crush your quota
Champion
Who they are
Mid-level with direct pain point, has influence but not final authority, motivated to solve the problem
How we identify
Title patterns indicating user-level management, job descriptions mentioning relevant responsibilities, engagement signals
Why they matter
Will advocate internally and push the deal forward
Decision-Maker
Who they are
Has budget authority for this purchase, VP/C-level for your deal size, may not be most visible
How we identify
Org chart position relative to champion, title + company size patterns, historical deal data
Why they matter
Final say on vendor selection, signs the contract
Influencer
Who they are
Shapes evaluation criteria, technical or operational expert, often includes procurement/legal
How we identify
Related functions (IT for tech purchases, legal for contracts), reporting relationships to decision-makers
Why they matter
May have veto power, sets requirements you must meet
Approver
Who they are
Signs off on procurement, may be finance, legal, or executive, often the final hurdle
How we identify
Role patterns (CFO for big deals, procurement for all deals), company size and process patterns
Why they matter
Can kill deals at the last minute if not engaged early
Traditional Approach
Buying Committee ID Result
Find all VPs at Acme Corp
Find decision-makers for sales tech at Acme Corp
Result: 47 VPs, mostly irrelevant
Result: 4 people who matter
Specific example:
Role
Person
Why Identified
Decision-maker
Sarah Chen, VP Revenue Operations
Budget authority for sales tools
Champion
Mike Ross, Director of SDR
Direct pain point, will advocate
Approver
Lisa Park, CFO
Signs off on deals > $50K
Influencer
James Wilson, IT Security Lead
Must approve vendor security
Identity Data
Contact Data
Full name
Work email (verified)
Current title
Direct phone (when available)
Company and division
Alternative emails
LinkedIn profile
Context Data
Full name
Current title
Company and division
LinkedIn profile
Job Changes Detected
Champion leaves for new company → Alert + add new account
Decision-maker promoted → Update role, adjust approach
Automatic Updates
Weekly committee refresh
Historical tracking
Real-Time Alerts
New hire into key role → Add to committee
Champion moved → Lead at new company

Buying Committees Power Your Entire GTM Motion

Buying Committee Identification isn't isolated — it's the intelligence layer that makes every other TAM Agent capability more effective.
Crush your quota
See how TAM Agent orchestrates everything
0
More buying committee contacts found
0
Higher connect rate (right people first)
0
Faster multi-thread coverage
David Chase

More Deals, Same Team Size

"Warmly has allowed us to increase our pipeline targets by twenty percent without increasing headcount."
WorkBoard logo
David Chase
Sales Leaders / CROs
Charles Fox

Marketing That Converts

"We’ve doubled our average contract value, and our sales team freaking loves using it."
tovuti logo
Charles Fox
Marketing / Demand Gen
Stephanie Armand

Revenue Outcomes

"Warmly sourced MQLs closed fifty percent higher and thirty percent faster than our other sources."
qase logo
Stephanie Armand
RevOps

Built for Your Role

For Sales Leaders
For Sales Leaders
For SDR Managers
For Enterprise AEs
Multi-thread every deal from day one
Complete committee visibility
Know every stakeholder before the first call
Deal velocity insights
See which deals have full committee coverage
Champion tracking
Get alerted when champions change companies
Win rate improvement
Deals with 4+ contacts close 2x more often
Forecasting accuracy
Understand deal risk based on committee engagement
Reach the right people, not just any people
Champion identification
Find mid-level advocates who push deals
Persona-based sequences
Different messaging for different roles
Faster connection rates
Right person = higher response rate
Quality over quantity
4 right contacts beats 40 wrong ones
Pipeline quality
Deals with committee coverage convert better
See SDR use cases
Navigate complex buying committees
Org chart intelligence
Understand reporting relationships
Executive mapping
Find the budget holder, not just the user
Influencer identification
Know who shapes evaluation criteria
Blocker alerts
Identify potential deal killers early
Account monitoring
Track job changes across your territory
See Enterprise AE use cases

From Target Account to Full Committee in Minutes

Select target accounts
Or use dynamic audiences to feed accounts automatically
TAM Agent analyzes
Committee mapped using AI across multiple data sources
Review and refine
Adjust personas, add custom roles if needed
Enrich contacts
Verified work emails and phones populated
Start outreach
Multi-thread from day one with persona-aware sequences
Book a Demo

Common Questions

How accurate is buying committee identification?
Can I customize the personas?
How does this work for small companies?
What if someone changes jobs?
How does enrichment work?
Does this integrate with LinkedIn Sales Navigator?
How is this different from ZoomInfo?
Can I see the reasoning behind persona assignments?
How does this integrate with my CRM?

Connect with Our Experts

Book a 15-minute conversation with a customer of ours and discover how Metric transforms their GTM strategy.