AI prospecting tools are changing the game for modern sales teams in 2025.
Instead of spending hours scraping lists, guessing timing, or firing off cold messages into the void, reps now have AI-powered co-pilots that do the heavy lifting, such as:
- Finding the right accounts.
- Surfacing buying signals.
- Starting meaningful conversations.
The result? More booked meetings, less busywork.
But with so many tools flooding the market, knowing which ones actually deliver can be tough.
That’s where this guide comes in.
I’ve reviewed the 10 best AI prospecting tools in 2025, singling out the platforms built to help you identify, engage, and convert your highest-value leads faster.
Let’s dive in and help you find the right one!
Factors to consider when choosing AI prospecting tools & software
Not all AI prospecting tools are built the same.
Some will help you land high-intent meetings on autopilot, while others will add noise to your stack and slow your team down.
Before you commit, here are the key factors to evaluate to ensure you're picking a tool that actually drives pipeline.
1. Data accuracy and enrichment
Prospecting success starts with clean, enriched data.
The best tools offer verified emails, up-to-date company info, and real-time insights like job changes or buying intent, so you’re not wasting time on dead ends.
2. Multi-channel outreach capabilities
Top-performing reps don’t stick to one channel - they mix email, LinkedIn, and calendar-based touchpoints to stay top of mind.
Choose a platform that lets you orchestrate multi-channel sequences without switching tabs or tools.
3. AI-powered personalization
It’s not just about automation, it’s about relevance.
Look for tools that use AI to craft context-aware messages that reference a lead’s role, company, or recent activity, making your outreach feel thoughtful, not templated.
4. Integration with your sales stack
Your AI prospecting tool should work with your CRM, email, and LinkedIn - not against them.
Strong integrations keep your data synced, your team aligned, and your workflows running smoothly.
5. Lead scoring and prioritization
The smartest tools help you work smarter, not harder.
With AI-powered lead scoring, you can focus on the highest-intent accounts first, based on engagement, fit, and timing signals that move the needle.
6. Ease of use and workflow design
Even the most powerful software falls flat if it’s clunky or confusing.
Make sure your team can easily build, launch, and tweak prospecting flows without needing constant admin support.
7. Pricing that scales with your team
Some platforms look affordable until you add a few reps or unlock key features.
Choose a pricing model that fits your team size and usage now, while giving you room to grow without surprises.
What are the best AI prospecting tools & software in 2025?
Here are the 10 best AI prospecting tools on the market after taking into consideration 30+ tools:
- Warmly: AI-driven agents that detect buying signals and initiate outreach on your behalf.
- Apollo.io: Comprehensive AI sales platform integrating prospecting, enrichment, and multi-channel outreach.
- Cognism: Accelerates prospecting with AI-powered search, delivering compliant B2B data and intent signals.
- Clay: Combines data from over 100 sources with AI to automate personalized outbound campaigns.
- Seamless.AI: Real-time AI engine that finds and verifies B2B contact information to build accurate lead lists.
- Outreach: AI Prospecting Agent automates lead research and engagement, customizing actions to your sales motion.
- Salesloft: Conductor AI guides sellers by prioritizing actions based on opportunity data and intent signals.
- Lusha: Provides AI-driven recommendations and accurate B2B data to streamline prospecting efforts.
- OneShot.ai: Combines AI agents with human oversight to automate outbound prospecting and lead qualification.
- ZoomInfo: Offers AI-powered insights and comprehensive contact data to enhance sales prospecting strategies.
1. Warmly
Best for: Using advanced AI to orchestrate intent-based prospecting and multi-channel engagement at scale.
Who is it for: B2B sales and marketing teams looking to scale outreach, free up SDR time, and engage high-intent accounts without manual effort.
Warmly is a sophisticated AI GTM engine built to automate your entire sales funnel.
Instead of just handing you a list, it acts like an always-on SDR, identifying your true ICP, detecting buying signals in real-time, and launching multi-threaded sequences to the right contacts automatically.
Whether you’re warming up cold accounts or capitalizing on live intent, Warmly makes sure you never miss a revenue opportunity.
Here are some of its key prospecting features:
Feature #1: AI-powered ICP identification
Warmly uses AI to reverse-engineer your best customers, not just by industry or title, but by identifying deeper behavioral, technographic, and firmographic traits that consistently lead to revenue.
Its AI Marketing Ops agent continuously runs thorough research to define the true characteristics of your best customers based on all the historical data and intent signals combined.
Once your true ICP is modelled, Warmly continuously scans the market to find net-new prospects that match those same traits, so every outreach is targeted, not spray-and-pray.
Feature #2: Real-time data & signal monitoring
Warmly’s AI marketing agents constantly monitor live intent data, website activity, job changes, tech stack shifts, and de-anonymized visitor insights from over 10+ enrichment sources.
As a result, you’ll know at a glance who your hottest leads are right now.
This lets reps prioritize the right accounts at the right moment based on actual buying signals, not hunches.
Moreover, Warmly lets you detect all the key stakeholders within a single account.
The platform integrates with Apollo, ZoomInfo, Demandbase, or uses its proprietary data to automatically uncover all decision-makers and influencers within a target account, so you’re not stuck selling to a single contact.
Feature #3: AI-powered outreach
Imagine a tireless SDR running thousands of sequences on autopilot.
That’s what Warmly’s AI SDR agents do.
They identify ideal contacts, personalize messages, trigger outreach based on real-time signals, and continue to follow up, all without human intervention.
As a result, your team can scale outbound 10x without burning out your SDRs, allowing human reps to focus on live conversations and qualified leads instead of being stuck in the weeds of repetitive outreach.
Feature #4: Generative AI chat
Warmly’s website chat doesn’t just say “Hi”.
Instead, it sells.
The AI chatbot engages visitors in real time with customized messaging based on who they are, what pages they’ve visited, and where they are in the funnel.
Moreover, it’s fully trainable, meaning you can fine-tune it to fit your brand’s style and tone of voice to perfection.
The chatbot learns on the go, so the more data you feed into it regarding your business and ideal prospects, the better it will handle all interactions.
Feature #5: Coldly contact database
Coldly is Warmly’s AI-powered B2B contact database with over 200M+ accounts and contacts.
Whether you’re targeting niche verticals or broad enterprise segments, Coldly gives you a head start with validated contact data that’s ready for outreach.
Coldly refreshes its records every 2–4 weeks to keep your outreach laser accurate.
That means fewer missed connections and no more chasing people who left the company three quarters ago.
Furthermore, with Coldly, you’re not stuck with rigid filters.
The database lets you define custom search criteria based on your exact ICP, so you’re not just working any leads, you’re working the right leads.
Since it is deeply integrated with the rest of Warmly’s tools, you’ll be able to run complex prospecting workflows on autopilot.
For example, once Coldly identifies the right stakeholders, Warmly’s AI agents will engage each of them with personalized outreach until they’re ready to talk.
As easy as that!
Pricing
Warmly offers a free forever plan that allows you to reveal up to 500 monthly visitors, set up ICP filters to quickly identify high-quality leads, and automate basic lead routing.
If you need more, there are three tiers to choose from:
- Data Only: Starts at $499/mo when billed monthly or $4,000 when billed annually, lets you identify up to 5,000 monthly visitors, first-party intent signals, alerts, and access to Warmly’s B2B prospecting database.
- Business: Starts at $19,000/year for up to 10,000 visitors or $45,000/year for up to 75,000 visitors, everything in Data Only, plus third and second-party signals, sales orchestration, AI Chat, and lead routing.
- Enterprise: Custom pricing, custom number of visitors, everything in Business, plus custom signals and warm calling.
Pros & Cons
✅ Autonomous AI agents that let you prospect and sequence without human input.
✅ Identifies website visitors at both company and person levels.
✅ Real-time buying signal monitoring with deep intent insight.
✅ Powerful ICP modelling beyond basic firmographics.
✅ Extensive B2B database that’s updated daily.
✅ Seamless integrations with top sales data platforms (Apollo, ZoomInfo, 6Sense, etc.)
✅ Reveals your hottest leads and surging accounts in real-time.
✅ Live text and video chat enable your reps to tune into the most relevant conversations straight from Warmly’s dashboard.
❌ Its most advanced agentic AI features are available only on the paid plans.
2. Apollo
Best for: Leveraging AI to automate and personalize outbound sales at scale.
Who is it for: Sales and marketing teams aiming to streamline their prospecting efforts and enhance engagement through AI-driven insights.
Apollo is an AI-powered sales platform that combines a vast B2B database with advanced automation tools.
It enables teams to identify ideal prospects, personalize outreach, and manage the sales pipeline efficiently.
Key features
- AI-powered prospecting - Apollo's AI surfaces the right personas, companies, and buying signals instantly, allowing teams to focus on strategy rather than manual research.
- Personalized outreach - The platform's AI assists in crafting personalized emails, incorporating company news and insights to match your brand voice, enhancing engagement rates.
- Lead scoring and prioritization - With real-time AI-generated scores, Apollo helps prioritize high-value leads, enabling teams to focus on prospects most likely to convert.
Pricing
Apollo’s pricing has a free forever plan that includes 100 email and mobile phone finder credits, basic filters and prospecting, and two sequences.
If you need more, you can upgrade to one of three paid plans:
- Basic: $59 per user per month.
- Professional: $99 per user per month.
- Organization: $149 per user per month.
Pros & Cons
✅ Comprehensive B2B database with over 210 million contacts.
✅ Seamless integration with existing sales tools.
❌ Occasional interface lags, particularly when managing large-scale data, which is why some people are looking for Apollo alternatives.
3. Cognism
Best for: Accelerating B2B prospecting with AI-driven prospect search and GDPR-compliant contact data.
Who is it for: Sales and marketing teams seeking high-quality, European-based B2B data to optimize their prospecting process.
Cognism is a sales intelligence platform that leverages AI to streamline the prospecting process.
It offers a vast database of verified contact information, including mobile numbers and email addresses, enriched with firmographic, technographic, and intent data.
Key features
- AI Search - NLP-driven engine that analyzes vast data sets and creates targeted lists using just natural language commands, allowing users to quickly identify high-value leads.
- Sales Companion - This AI-driven tool helps identify high-potential accounts, prioritize leads, and predict revenue with greater accuracy.
- Diamond Data® - Cognism offers exclusive on-demand verified cell phone and email data, ensuring high-quality, compliant information crucial for outbound sales.
Pricing
Cognism has two pricing plans:
- Grow: Includes Diamond Data, firmographic data, CRM integrations, etc.
- Elevate: Includes everything in Grow, plus granular intent data and Diamonds on Demand (lets you select high-priority prospects and submit them for advanced verification).
However, the platform doesn’t disclose prices for any plan, so you’ll have to contact sales for a quote.
Pros & Cons
✅ High-quality, GDPR-compliant contact data.
✅ Real-time CRM data enrichment.
❌ Pricing may be on the higher side for smaller businesses, which is why start-ups have been looking for Cognism alternatives.
4. Clay
Best for: Automating hyper-personalized outbound campaigns using AI and real-time data from 100+ sources.
Who is it for: RevOps teams aiming to help sales and marketing streamline their prospecting efforts and enhance engagement through AI-driven insights.
Clay is a data-powered outbound engine built for precision.
Instead of relying on a static database, Clay lets you connect 100+ real-time data sources, enriching every lead with context like job changes, funding rounds, and tech stack, and then uses AI to personalize outreach at scale.
It’s built for teams who want full control over targeting, personalization, and automation without needing a full-time data ops team.
Key features
- Claygent - Clay’s AI-powered web scraper that automates manual research tasks, such as visiting websites, extracting relevant information, and summarizing findings, helping you find relevant company details and competitor information.
- Waterfall data enrichment - Clay integrates data from over 100 sources, pulling information from multiple platforms in a specific order you set, ensuring you have the most accurate and relevant data at your fingertips.
- CRM integrations and data hygiene - Clay connects seamlessly with your CRM, ensuring that your data is always up-to-date, improving prospecting efforts across levels.
Pricing
Clay has a free forever plan that provides 100 monthly search credits and limited access to its features.
If you need more credits and features, you can choose from 4 pricing tiers:
- Starter: Starting at $149/mo.
- Explorer: Starting at $349/mo.
- Pro: Starting at $800/mo.
- Enterprise: Custom pricing.
Pros & Cons
✅ Comprehensive data integration from over 100 sources.
✅ Highly customizable workflows that can be tailored to various prospecting needs and processes.
❌ Credit-based pricing system doesn’t scale well.
5. Seamless.AI
Best for: Real-time B2B lead generation with AI-powered contact search and enrichment.
Who is it for: Sales and marketing professionals who need access to high-volume, accurate lead data in seconds.
Seamless.AI is a sales prospecting platform that leverages artificial intelligence to provide real-time access to verified B2B contact information.
It ensures that users have the most current data by continuously uploading its database, helping sales teams connect with decision-makers more effectively.
Key features
- Real-time search engine - This feature ensures that sales professionals can instantly reach the most recent and relevant contact information, enhancing the efficiency of their outreach efforts.
- AI Assistant for sales content creation - Helps you craft personalized sales scripts, emails, and social media messages quickly by analyzing customer data and preferences.
- Total AI confidence scoring - The platform assigns a confidence score to each contact's data, indicating the reliability of information like email addresses, helping you improve outreach success rates.
Pricing
Seamless.AI has a free forever plan that provides you with 50 credits for finding prospect data.
For more credits and extra features, subscribe to one of two plans:
- Pro: Includes everything in Free, daily credit refresh, access to AI features, etc.
- Enterprise: Includes everything in Pro, plus API and extra support.
However, Seamless.AI doesn’t disclose prices for its packages, so you’ll have to contact its sales team.
Note: Some of its best features, including all the AI-powered ones, are listed as add-ons. This means that you may need to pay extra for them, regardless of your subscription to any of the platform’s paid plans.
Pros & Cons
✅ Provides real-time, verified contact information.
✅ User-friendly interface with a helpful Chrome extension.
❌ Limited international data coverage compared to competitors.
6. Outreach
Best for: Enterprise-grade sales engagement and execution powered by AI across the entire revenue cycle.
Who is it for: B2B sales teams, revenue operations leaders, and customer success teams seeking a unified platform to streamline prospecting, deal management, and forecasting with AI-driven insights.
Outreach is a leading sales execution platform that integrates AI to enhance every stage of the sales process.
From automating prospecting tasks to providing real-time deal insights and forecasting, Outreach empowers teams to engage more effectively and close deals faster.
Key features
- AI prospecting agent - This agent identifies potential leads, qualifies them based on predefined criteria, and reaches out to best-fit prospects through personalized messages.
- Smart email assist - This feature leverages AI to draft initial sales engagement emails, email replies, or meeting follow-ups based on the provided context.
- Smart deal assist - Outreach predicts whether a deal will close with high accuracy rates and recommends actions to keep it on track using unique engagement signals across emails, calls, and meetings.
Pricing
Outreach has five different product packages:
- Engage: Includes email assistant, automations, CRM sync, templates, etc.
- Call: Includes sales dialer, live sales monitoring, AI-powered call summary, etc.
- Meet: Includes real-time call recording and transcription, AI-powered meeting assistant, automated summary and action items, etc.
- Deal: Includes AI-powered deal assistant, deal health score, deal overview with activity history, etc.
- Forecast: Includes AI projection, scenario planning, detailed dashboards, etc.
However, the platform doesn’t publish prices for any of its packages, so you’ll have to contact its sales team.
Moreover, each package has distinct pricing, meaning the costs can easily add up if you want to use several of Outreach’s products.
Pros & Cons
✅ Robust automation capabilities for emails, follow-ups, and meeting scheduling.
✅ Deep insights into deal health and buyer sentiment.
❌ Opaque pricing.
7. Salesloft
Best for: AI-guided sales execution and pipeline acceleration across the entire revenue cycle.
Who is it for: Mid-market to enterprise sales teams that need structured, signal-based workflows to guide reps through multi-touch outreach, improve pipeline hygiene, and consistently hit targets.
Salesloft is a revenue orchestration platform that turns buyer signals into clear next steps.
With AI-driven prioritization, automated cadences, and real-time conversation insights, it helps reps stay focused, act faster, and close more deals without the guesswork.
From first touch to final signature, Salesloft keeps the entire sales process aligned and accountable.
Key features
- AI sales agents - These agents handle activities such as account research, buyer identification, and deal summarization, allowing sales teams to focus on high-impact actions.
- Conductor AI for guided selling - Conductor AI evaluates seller activity, buyer engagement, and opportunity data to guide sellers on the most effective next steps, enhancing productivity and deal progression.
- Cadence automation - Salesloft allows users to create automated, multi-step sequences for engaging prospects through various channels, ensuring timely and consistent communication.
Pricing
Salesloft has two pricing plans:
- Advanced: Provides access to all Salesloft features except forecasting and revenue management.
- Premier: Everything in Advanced, plus forecasting and revenue management.
However, Salesloft doesn’t publish prices for either plan, meaning you’ll have to contact its team for a quote.
There’s no free trial, but you can book a demo to see it in action.
Pros & Cons
✅ User-friendly interface.
✅ Integrates smoothly with major CRM systems like Salesforce, enabling efficient data sync and workflow management.
❌ The email templates it provides have limited customization options, making it difficult to tailor them to specific prospecting needs.
8. Lusha
Best for: Streamlining B2B prospecting with AI-driven lead recommendations and real-time contact enrichment.
Who is it for: Sales and marketing teams of various sizes seeking accurate contact data, automated outreach capabilities, and AI-powered prospecting features.
Lusha is a B2B sales intelligence platform that empowers teams to connect with decision-makers by providing verified contact information, AI-driven lead recommendations, and integrated outreach tools.
With features like Lusha Engage and AI Recommendations, it simplifies the prospecting process, allowing users to focus on building relationships and closing deals.
Key features
- AI recommendations - These act as a personal prospecting assistant, analyzing user activity to suggest high-quality leads tailored to your ideal customer profile (ICP), helping you prioritize high-impact prospects from the get-go.
- Advanced prospecting filters - You can filter prospects by criteria such as industry, company size, job title, and location, in addition to using intent data, job change alerts, and technology filters to identify and target high-potential leads more effectively.
- Chrome extension - This allows you to access contact information while browsing LinkedIn or company websites.
Pricing
Lusha has a free forever plan that includes 70 search credits, basic intent signals, AI recommendations, funding and technology filters, etc.
If you need more, you can subscribe to one of three paid plans whose price depends on the number of credits you need:
- Pro: Starts at $29.90 for 300 credits per month and goes up to $59.90 for 600 credits, includes everything in Free, plus 3 users, intent, technology, job change alerts, etc.
- Premium: Starts at $59.90 for 800 monthly credits and goes up to $798.55 for 10,000 monthly credits, includes everything in Pro, plus 5 users, CSV enrichment, advanced analytics, etc.
- Scale: Custom pricing, includes a custom number of credits and users, and higher usage limits.
Note: Finding a phone number takes 10 credits, whereas finding an email address takes only one.
Pros & Cons
✅ High data accuracy and freshness.
✅ Integrated email sequencing within the platform, so you don’t have to switch between tools.
❌ The credit system can be restrictive, especially for teams with high-volume prospecting needs.
9. OneShot.ai
Best for: End-to-end AI-powered outbound execution combining automation with human expertise.
Who is it for: B2B sales teams seeking to scale personalized outreach without increasing headcount.
OneShot.ai is a sales execution platform that blends AI agents with on-demand human experts to automate and manage outbound prospecting tasks.
OneShot handles the entire sales process, from lead research to personalized messaging and campaign deployment, enabling sales teams to focus on closing deals.
Key features
- AI agents - OneShot creates and deploys custom AI agents for various tasks, including prospect research, message personalization, and performance optimization that work alongside human experts for optimal results.
- Expert network - The platform includes a broad network of GTM experts from various areas that are vetted and chosen by AI agents based on their expertise and looped into specific workflows to ensure human oversight.
- Robust integrations - OneShot integrates with popular CRM systems like Salesforce, HubSpot, and Outreach, ensuring seamless data synchronization and workflow continuity.
Pricing
OneShot has three pricing tiers:
- AI Sidekick: Designed for individuals focused on 1-1 meetings, includes 300/1,000 message generations per month, AI-powered research and hyper-personalized emails, basic AI assistance, and some CRM integrations.
- Scaled Research & Messaging: Designed for teams scaling outreach across thousands of prospects, includes 2,000 message generations per month, all AI Sidekick features, plus custom prompting and workflow automation.
- Fully Autonomous Prospecting 24/7: $1,995 per month, designed for teams of any size who want their outbound prospecting done for them with no manual effort, includes 2,000 fully autonomous leads per month, everything in Scaled Research, plus more advanced features, such as fully autonomous agentic AI automation.
The pricing for the other two plans is not published.
Pros & Cons
✅ Combines AI automation with human expertise for comprehensive campaign execution.
✅ Supports multichannel outreach, increasing engagement opportunities.
❌ Limited customization.
10. ZoomInfo
Best for: Enterprise-grade B2B prospecting powered by AI-driven insights and one of the largest U.S.-focused contact databases.
Who is it for: Sales, marketing, and revenue operations teams at mid-market to enterprise companies seeking to scale outbound efforts with enriched data, buyer intent signals, and AI automation.
ZoomInfo is a comprehensive GTM intelligence platform that combines a vast B2B contact database with AI-powered tools like Copilot.
It enables teams to identify high-intent prospects, personalize outreach, and automate workflows, enhancing efficiency and effectiveness in sales and marketing efforts.
Key features
- Copilot - ZoomInfo’s AI-driven assistant that analyzes CRM data and ZoomInfo’s extensive database to detect opportunities, personalize emails, suggest actions, and provide detailed profiles.
- Advanced filtering - You can filter prospects based on various criteria, such as industry, company size, location, and job role.
- Intent data - ZoomInfo tracks online behavior to identify companies showing interest in specific products or services, helping you prioritize outreach to prospects who are actively researching solutions similar to yours.
Pricing
ZoomInfo has three plans for Sales, Talent, and Marketing teams, all of which have custom pricing and lock you into 12-month contracts.
These custom packages differ primarily in the app integrations and features they include, as each is geared toward distinct user types.
Since ZoomInfo doesn’t disclose actual prices, you’ll have to contact ZoomInfo’s team for a custom quote or check our in-depth ZoomInfo pricing guide.
Pros & Cons
✅ Extensive and up-to-date B2B contact database, particularly strong in the U.S. market.
✅ Intuitive interface, despite having numerous features.
❌ Data accuracy may vary for regions outside the U.S, which is why some brands have been looking for ZoomInfo alternatives.
Next steps: Turn intent into pipeline automatically
The tools in this list prove that AI is no longer just a support function in sales - it’s a driver.
From finding ICP-fit accounts to launching entire outbound sequences and surfacing live buying signals, AI prospecting software in 2025 gives teams a serious edge.
But the real differentiator is execution.
You don’t just want data, you want action.
You don’t just need contacts, you need context, timing, and personalized follow-through at scale.
That’s where Warmly stands out.
With AI agents that detect intent, reach out automatically, and engage every key stakeholder - plus a real-time data engine and full prospecting suite - Warmly helps you go from signal to meeting without lifting a finger.
Ready to see it in action?
Book a demo and find out how Warmly’s AI can handle your outbound while your team focuses on closing.
Read more
- AI for Sales Prospecting: How to Use It? [2025] - A step-by-step guide to using AI tools and workflows to find and engage high-quality leads more effectively.
- 10 Best AI Lead Generation Tools for B2B Teams [2025] - Explore the top AI platforms helping B2B teams automate lead capture, enrichment, and conversion.
- 10 Best AI Sales Tools for B2B Teams [2025] - A curated list of the best AI-powered tools built to streamline outreach, boost productivity, and close deals faster.
- 10 Best AI Marketing Tools for B2B Teams [2025] - Discover the top AI tools transforming how B2B marketers create content, run campaigns, and generate demand.
- B2B Prospecting: Ultimate Guide for 2024 - Everything you need to know about modern B2B prospecting, from strategy and channels to tools and tactics.
- Best 10 AI Sales Agents In 2025 [Reviewed] - A breakdown of the leading AI sales agents that can automate prospecting, outreach, and deal progression.
- 10 Best AI Agents for Digital Marketing in 2025 [Reviewed] - Meet the top AI agents helping digital marketers scale campaigns, personalize outreach, and drive growth.
- 10 Best AI Agents for Small Businesses in 2025 [Reviewed] - AI-powered tools built specifically to help small businesses market, sell, and scale without hiring big teams.
- 10 Best AI Email Agents in 2025 to Drive Pipeline [Reviewed] - The best AI email agents to help teams automate cold outreach, boost response rates, and book more meetings.