10 Best Sales Intelligence Tools & Software [September 2025]

A good sales intelligence tool delivers actionable insights on prospects, identifies ICP-fit accounts, and equips your team with the context needed to start relevant conversations.

In this guide, I’ll cover the 10 best sales intelligence tools that can help you find, qualify, and engage accounts with good precision.

TL;DR

Warmly offers the best sales intelligence software with its real-time website visitor identification, enriched B2B intelligence, and sales automation capabilities that turn intent signals into instant outreach.
Comprehensive tools like ZoomInfo and 6sense are ideal for enterprises that need large-scale databases, predictive scoring, and unified ABM orchestration.
On the other hand, lighter tools like Lusha and Datanyze can help small teams quickly enrich contacts, build lead lists, and capture technographic insights at a (relatively) affordable price.

But before diving in, I wanted to quickly go over some of the key factors to consider when evaluating sales intelligence solutions:

What are the factors to consider when buying sales intelligence software?

The main factors to consider when evaluating sales intelligence platforms include the breadth & accuracy of their data, the quality of intent signals, how actionable the insights are through automation and CRM integration, and the pricing structure.

Let’s dive deeper into each one of them: ⬇️

#1: Broad, accurate data coverage

The first question you need to ask yourself is which data types you require, such as company firmographics, up-to-date contacts, job titles and hierarchies, technographics, and revenue/employee ranges.

Equally important is the cadence of data freshness, deduplication, and enrichment (stale or poorly merged records will waste your time and money).

➡️ During a demo, you should ask for sample feeds so you can validate coverage against known accounts.

Pro Tip: If you target narrow industries or geographies, prefer a vendor with depth and accuracy in those niches over one with broad but shallow coverage.

#2: Real-time intent and engagement signal quality

The 2nd question to ask yourself is whether you need live intent (e.g., content consumption, product research), website visitor identification, or only periodic engagement indicators.

You should consider signal sources, how the vendor correlates multi-channel signals, and what they do to reduce noise, as many intent feeds flag activity that isn’t sales-ready.

Examples of signals to validate include:

Website visits and page-level behavior (e.g., visited your pricing page).
Content downloads or webinar attendance.
Search or third-party intent topic spikes (e.g., prospects searching for your solution category, such as accounting software).

➡️ If I were you, I’d prioritize real-time intent only when your reps can act within hours; otherwise, batched signals work just fine for account prioritization.

#3: How does the tool turn sales intelligence into actions?

Next up, you want to know how the platform turns intelligence into immediate actions for your team: account creation, scoring, playbook triggers, routing, and enrichment inside your CRM or sales engagement platform.

Integration quality matters more than a long connectors list: you should look for bi-directional sync, customizable field mapping, and low-latency updates.

If I were you, I’d check automation use cases, such as:

Auto-create or update CRM records from intent events.
Trigger cadences or tasks in sales engagement tools.
Route high-value accounts to named AEs with notifications.

➡️ Rule of thumb: Tools that don’t live inside your SDRs’ daily workflows will have poor adoption.

#4: Pricing structure

Last but not least, you should evaluate the platform’s pricing structure and make sure that it’s straightforward, predictable, and aligned to real value.

There are some tools on the market that I feel like are designed to make new users spend up with their opaque credit systems.

For example, today I was browsing LinkedIn and I saw a post of a content marketer who was upset with Clay’s pricing, explaining that in 1 week they spent $800 on phone credits, with about 24% of them being wrong.

➡️ Pro Tip: If you’re going to choose a tool with a credit-based pricing structure, I’d recommend you first learn how to use the platform via training or watching tutorials and then spend the credits so you don’t waste them in your learning process.

What are the best sales intelligence tools on the market in 2025?

The best sales intelligence tools include Warmly with its website visitor de-anonymization and 1st, 2nd, and 3rd party intent signals, as well as ZoomInfo, and Cognism.

Here’s a breakdown of each solution:

Tool	Use Case	Pricing
Warmly	Real-time website visitor identification + signal-based outreach & automation (intent + instant engagement)	Modular/component pricing — starts at $10,000/yr (AI Data Agent); AI Inbound $16k/yr; AI Outbound $22k/yr.
ZoomInfo	Unified contact & account enrichment with an extensive database and operationalized intent.	Custom enterprise pricing.
Cognism	GDPR-compliant global contact data & prospecting (strong for EMEA).	Platinum and Diamond paid plans with custom pricing.
Lusha	Quick contact enrichment, list building, and lightweight intent scoring for small teams.	Free tier (40 credits); Pro $22.45/mo (annual) and Premium $52.45/mo (annual); Scale = custom pricing.
Datanyze	Technographic intelligence + contact reveals (affordable credits model).	Free trial (10 credits/mo); Nyze Pro 1 $21/mo (annual); Nyze Pro 2 $39/mo (annual).
6sense	AI-powered ABM: account detection, predictive scoring and intent orchestration.	Free 50-credit plan; Team/Growth/Enterprise = custom pricing (avg. contract cited ≈ $123k/yr).
Demandbase	ABM, account personalization across web & ads, retargeting at scale.	Pricing undisclosed: Service fee + per-user fee model.
Bombora	Company-level third-party intent (topic surge detection across publisher network).	Pricing undisclosed.
Clearbit	Real-time inbound lead enrichment, form shortening and lightweight scoring.	Volume-based plans; pricing not publicly disclosed.
Lead Forensics	Website visitor identification with contact data + CRM alerts/reports.	Free trial; paid plans (Essential / Automate) with custom pricing.

#1: Warmly

Warmly offers the best sales intelligence platform on the market with its combination of real-time website visitor identification with enriched firmographic and behavioral data to reveal exactly who’s ready to buy and why.

Our solution helps sales teams identify their warmest leads and reach out to them immediately with our engagement features.

Disclosure: Even though Warmly is our sales intelligence software, I’ll aim to provide an unbiased perspective on why Warmly offers the best sales intelligence software.

Warmly is a signal-based revenue orchestration platform that lets you:

Identify website visitors.
Reveal which visitors are most likely to convert right now.
Gain quality insights into prospective customers, allowing your sales reps to tailor their strategies accordingly.
Automate essential sales processes on top of buying intent signals.

Let’s look at some features that make Warmly so popular among GTM teams:

Feature #1: Identifies your website visitors

Warmly lets you maximize your website’s lead generation potential by identifying the companies and individuals visiting it.

Add a snippet of Warmly’s code to your website, and the platform will start revealing leads in minutes.

In addition to essential company and individual-level identification, Warmly will also enrich each visitor’s:

Contact data (email address, phone number, social media profiles, etc.).
Firmographics (company location, size, funding, etc.).
Demographics (individual names, job positions, etc.).
Technographics (tools and software a company utilizes).

Our visitor identification software optimizes our data through a waterfall approach, which means we use multiple data providers (20+), including 2 other leading website de-anonymization providers to validate the accuracy, quality & overall match rate of our signal & contact data.

This leads to:

Higher data quantity: Multiple sources expand match rates.
Higher data quality: Proprietary cleansing and confidence scoring validate accuracy.

💡 To maintain the robust data quality and quantity, we continuously monitor vendor performance and validate our proprietary matching algorithms.

➡️ These systems allow us to track quality and quantity metrics in real-time, ensuring that both contact-level and company-level data meet the high standards our customers expect.

Warmly’s transparent data commitment means you can test our data quality with our free tier before committing to us as a data provider.

Because we aggregate data from 25+ providers and cross-check it using our proprietary waterfall technique, we can validate and verify data on your behalf, ensuring it’s of the highest quality.

Feature #2: Reveals your hottest leads based on intent data

Knowing who your leads are is only one part of successful outreach and conversion.

This is why Warmly collects intent data for each lead, allowing you to understand who your hottest leads are right now.

The platform captures three types of intent signals:

First-party intent, which includes intent signals leads left in your channels (website, app etc.), such as website visits, the specific pages they visited, time spent on high-intent pages, recurring visits, etc.
Second-party signals, which come from monitoring LinkedIn for things like job change intent, new funding rounds, etc.
Third-party intent, including web searches that include keywords relevant to your product, visits to competitors’ websites or interactions with their ads, etc.

As a result, your sales reps will get:

A complete overview of which of your leads are most likely to convert right now.
Critical insights into each lead, which they can leverage to tailor their outreach strategies accordingly.

Feature #3: Sales automation

Warmly has several automation features to help you put essential sales operations on autopilot and ensure that no high-value lead is missed again.

Firstly, the Orchestrator lets you streamline LinkedIn and email outreach by automatically adding high-intent leads to specific sequences.

Our software lets you set up all the essential parameters, enabling you to completely customize it to fit your needs, goals, and target market, including letting you:

Specify the trigger that sets the sequence in motion (e.g., a visitor goes to a high-intent page, such as pricing).
Define the criteria the visitor needs to meet to be targeted (e.g., company size, industry, job role).
Set up the frequency at which you want the workflows to run and the maximum number of people targeted in a single account.
Decide what action you want the Orchestrator to take (e.g., sending a contextual email, personalized LinkedIn DM, or connection request).

Try it yourself 👇or watch it in action.

Then there’s the AI Chat that leverages the power of AI to engage high-intent leads on your website by:

Asking them qualifying questions.
Answering their queries.
Booking meetings.
Offering relevant collaterals, etc.

The AI that powers AI Chat is fully trainable, meaning you can tailor it to your specific brand tone of voice and other requirements.

Finally, Warmly’s automated alerts notify sales reps via Slack whenever a high-intent lead lands on your website or takes a high-intent action. This significantly shortens the time to lead, increasing your chances of getting more conversions.

Feature #4: A B2B Prospect Database: Coldly

Warmly’s Coldly, a database with 200M+ accounts and contacts, gives your sales team an excellent starting point for prospecting.

Coldly includes all the B2B data your sales reps need to make initial contact, including:

Validated emails.
Phone numbers.
LinkedIn profiles.

Our database also provides 25+ B2B filters and customizable data filters that you can set up, enabling your sales team to build highly targeted prospect lists in a few seconds.

Coldly also has a browser extension that lets you scrape essential B2B contact data from any source on the web, including LinkedIn profiles, company websites, etc.

Your team will have both accurate contact data and the right tools to pick up buyer intent signals and set up workflows on top of them.

Warmly’s Integrations

Warmly integrates with a wide range of CRMs and sales platforms, including:

HubSpot CRM.
OpenAI.
Slack.
Apollo.
Outreach.
Demandbase.
RB2B.
Clearbit.
People Data Labs.
And more.

💡 For example, you can use Warmly’s visitor identification software with HubSpot to alert your sales team the moment a known prospect arrives on the site.

With the HubSpot browser cookie, your team can prioritize conversations with the leads who have shown the most engagement with your HubSpot campaigns.

In addition to deep integrations with several lead intelligence platforms, Warmly provides a Warm Bundle: partner discounts for over 25 sales, marketing, and GTM tools.

This way, your team can access many relevant tools and combine them with Warmly at a fraction of their usual price.

Pricing

Warmly’s pricing is modular and component-based.

You can choose the components that best match the needs of your business, as components are priced by output and not just by a monthly fee.

There are 3 paid product plans that you can choose from:

AI Data Agent (Starts at $10,000/yr), which includes 5,000 credits, person-level web visitor de-anonymization (RB2B + Vector data), CRM integration, and access to our Coldly Contact Database.
AI Inbound Agent (Starts at $16,000/yr), which includes all AI Data Agent features, 10,000 credits, Intent-powered pop-ups (Warm Offers), AI chatbot & live video chat, and lead routing.
AI Outbound Agent (Starts at $22,000/yr), which includes 10,000 credits, automated signal-based outbound orchestration, email automation, LinkedIn automation, and email warmup.

➡️ Warmly’s pricing is ideal for larger SMB and MM companies with a growing or mature GTM motion with SDR, sales, and marketing functions.

Pros & Cons

✅ Identifies companies and individuals visiting your website.

✅ Enriches each identified lead with detailed B2B intelligence and reveals intent data.

✅ Versatile sales orchestration options.

✅ Live sales engagement capabilities.

✅ Reveals who your hottest leads are right now.

❌ Pricing is modular.

#2: ZoomInfo

Best for: Enterprises looking for unified contact and account enrichment with direct dials and verified emails.

Similar to: 6sense.

ZoomInfo is a strong sales intelligence software as it aggregates 1st-, 2nd-, and 3rd-party intent signals from across the web, pairing them with its B2B contact database.

The platform’s strength is operationalizing data: enrichment, intent, and outreach tools live in the same platform so reps spend less time switching tools and more time selling.