Looking for Clearbit alternatives?
Clearbit used to be one of the biggest and most respected names out there when it comes to quality B2B data - until they got acquired by HubSpot and became Breeze Intelligence.
If you’re on HubSpot, this is great news.
If you’re not, and you’re using some other CRM (Salesforce, for example), then you’re likely to find that Clearbit isn’t your ideal solution going forward, and it's time to start looking for an alternative.
This article will help you through that exact process. We’re going to dive into eight powerful Clearbit competitors that you can use to fuel your omnichannel sales and marketing playbook.
Why Consider An Alternative to Clearbit?
Clearbit has long been one of the best data providers in the game.
But data has been commoditized, and there are now many solutions with better data (6sense, for example) that also offer sales engagement functionality.
Clearbit has never pursued this area, meaning you’ve always had to connect it to an existing tech stack, making it more of a developer-focused tool.
Recently, they were acquired by HubSpot, which is a double-edged sword.
For HubSpot users, this is great. It means you get your CRM enriched (once the integration process is through) and connect Clearbits data to a software tool that can actually execute playbooks.
For anyone using any other CRM (95% of the market), this essentially means Clearbit is no longer a viable solution.
While, right now, Clearbit still integrates with CRMs like Salesforce, logic dictates that they’ll neglect such connections in favor of improving the Clearbit > HubSpot link.
What are the Top Clearbit Alternatives & Competitors?
The best Clearbit alternatives are: Warmly, Zoominfo and Demandbase.
1. Warmly
Warmly offers the best alternative to Clearbit (now Breeze Intelligence) in 2025 with our signal-based revenue orchestration platform that provides a wide range of features designed to:
- Capture warm leads that visited your website (first-party data).
- Identify the hottest prospects from those visitors.
- Automatically engage and nurture them, helping your sales reps to successfully convert them.
Let’s get a closer look at the functionality that makes Warmly an attractive option for sales teams: 👇
Feature #1: Identify Your Website Visitors
Similarly to Clearbit, Warmly identifies companies and individuals visiting your website in real-time.
Since your website is one of the most important parts of your lead generation funnel, capturing and engaging all leads it generates is of pivotal importance if you’re looking to build a steady pipeline of warm leads.
All it takes is adding a snippet of Warmly’s code to your website to start revealing warm leads visiting it.
You can monitor your leads’ web sessions in real-time to see exactly how they interact with your website.
➡️ This can help you pinpoint whether your website is optimized for conversions or if it needs improvements.
But that’s not everything.
Every identified visitor will be enriched with granular B2B data, providing your sales team with all the information they need to:
- Pinpoint leads that best fit your ICP.
- Tailor their outreach to each lead for optimal results.
The B2B prospect data Warmly reveals includes:
- Company data (company name, location, size, etc.).
- Technographics (software tools and technology the company predominantly uses).
- Demographics (individual names, email addresses, phone numbers, social media profiles, job roles, etc.).
- CRM data (past interactions with your reps, former champions within that account, etc.).
Feature #2: Reveal Buyer Intent
While knowing who visits your website and gaining insight into relevant B2B information gives you a nice competitive advantage, I believe that it’s still not enough to ensure the best possible results from your sales efforts.
This is why Warmly tracks and captures buyer intent data, in addition to basic B2B data, enabling your sales reps to find which of your leads is most likely to convert now.
Warmly collects several types of intent signals:
- First-party intent: This includes intent signals leads left in your owned channels, such as website visits, the specific pages they visited, time spent on high-intent pages, recurring visits, etc.
- Second-party signals: These come from monitoring LinkedIn for things like job changes and openings, new funding rounds, etc.
- Third-party intent: This includes the intent signals your leads left across the web, such as web searches that include keywords relevant to your product, visits to competitors’ websites or interactions with their ads, etc.
Warmly provides a granular and comprehensive view of your leads’ buyer intent, enabling you to:
- Score and qualify leads with greater precision.
- Identify the highest-value leads among them.
- Engage leads precisely when they’re most likely to convert, boosting your chances of success.
Feature #3: Automate Your Sales Process
In addition to helping your SDRs identify high-quality leads from the get-go, Warmly lets you leverage the intent signals it picks up to create comprehensive sales workflows.
It has several automation tools that let you set things like LinkedIn and email outreach or lead routing on autopilot.
Firstly, there’s the Orchestrator, which enables you to streamline LinkedIn and email outreach.
Here’s how it works:
- Set up the action that triggers the automated sequence (e.g., a visitor matching your ICP lands on your website).
- Define the criteria the prospects need to meet to be targeted (e.g., company size, industry, individual job role).
- Specify the frequency at which you want the workflows to run and the maximum number of people targeted in a single account.
- Decide what action you want the Orchestrator to take (e.g., sending a contextual email, personalized LinkedIn DM, or connection request).
The Orchestrator will then ensure that all the leads matching the criteria you defined are adequately engaged, taking notice that every email or message is personalized and contextual.
Learn more about how it works:
Secondly, there’s the AI Chat, Warmly’s AI-powered chatbot that engages with your prospects in real-time.
Warmly’s AI Chat can handle a wide range of actions, including:
- Automatically engaging and qualifying leads.
- Offering relevant collaterals.
- Answering questions.
- Booking meetings, etc.
The chatbot is powered by our tool’s generative AI, which can be trained to maintain a consistent brand tone across chats while ensuring that every interaction with each lead is contextual, relevant, and human-like.
Finally, Warmly lets you automate lead routing, as your sales reps will be notified in Slack the second a high-intent lead or visitor matching your ICP lands on your website.
This significantly reduces the time to lead, improving your chances of converting them.
Feature #4: Live Engagement With Warm Video Chatting
Having the option to engage leads while their interest in your product is at its highest could be the make or break between converting them and losing them for good.
Warmly’s live video chat option was designed with this in mind, allowing sales reps to engage leads in live, one-to-one meetings while they’re still on your website.
When you go to the “Warm Call” section of Warmly’s dashboard, you’ll see a detailed overview of all your website visitors right now, with the option of monitoring each prospect’s website session and uncovering intent insights simply by clicking on their name.
Once your sales reps assess that the time is right based on website session insights and other intent signals, they can easily initiate a call and do what they do best.
Feature #5: A Daily-Updated B2B Prospect Database: Coldly
Warmly lets you access Coldly, which is a database with 200M+ accounts and contacts that gives your sales team an excellent starting point for prospecting.
Coldly includes all the B2B data your sales reps need to make initial contact, including:
- Validated emails.
- Phone numbers.
- LinkedIn profiles.
Our database also provides 25+ B2B filters and customizable data filters that you can set up, enabling your sales team to build highly targeted prospect lists in a few seconds.
Coldly also has a browser extension that lets you scrape essential B2B contact data from any source on the web, including LinkedIn profiles, company websites, etc.
This way, your team will have both accurate contact data at their fingertips and the right tools to pick up buyer intent signals and set up workflows on top of them.
Warmly Pricing
Similar to Clearbit, Warmly offers a freemium plan.
On it, you can:
- Reveal up to 500 companies and individuals visiting your website (in addition to essential and accurate data on each lead).
- Set up ICP filters to quickly identify high-quality leads.
- Automate basic lead routing.
If you need more, there are four paid plans to choose from:
- Micro: Starts at $333/month when billed annually and adds unlimited seats, 5,000 monthly visitors revealed, first-party intent signals, alerts, and access to Warmly’s extensive database of B2B contact data.
- Starter: Starts at $12,000/year, everything in Micro, plus 10,000 monthly visitors, third-party signals, AI Chat, and CRM syncs.
- Business: Starts at $19,000/year for up to 10,000 visitors or $28,000/year for up to 75,000 visitors, everything in Starter, plus second-party signals, sales orchestration, and lead routing.
- Enterprise: Starts at $30,000/year, lets you identify a custom number of visitors, includes everything in Business, plus custom signals and warm calling.
Pros & Cons
✅ Accurate website visitor identification at both company and individual levels.
✅ Reveals who your hottest leads are right now.
✅ Personalized lead generation and outreach workflows.
✅ Real-time monitoring of visitors’ web sessions with options to engage them via an AI chat or video call.
✅ Transparent pricing model – even at the Business plan level.
✅ Good range of integrations.
❌ You'd have to be on Warmly's Enterprise plan to access Warm Calling.
2. ZoomInfo
ZoomInfo is one of the most widely used and all-encompassing GTM software solutions.
Not only do they compete with Clearbit in terms of contact data and sales intelligence, but they also have advertising, lead routing, and website chat functionality.
Why Choose ZoomInfo Over Clearbit?
The main reason to choose ZoomInfo is its breadth.
Of all of the Clearbit alternatives covered here, ZoomInfo does the most.
For example, if you’re already using ZoomInfo’s MarketingOS for account-based ads or web form enrichment, it makes sense to add on their contact data module.
This limits the number of vendors you’re paying but also means there is no need to sort any integrations since everything comes from the same supplier.
Main Drawbacks of ZoomInfo
ZoomInfo’s breadth is also its biggest weakness.
First, solutions that offer such scale are almost always expensive, and ZoomInfo is no exception. You’ll be paying six figures for a full ABM stack.
The other major drawback is a lack of focus.
ZoomInfo has primarily expanded its service offering through acquisitions. They aren’t really focused on building a best-in-class product.
Rather, their goal appears to be to continue increasing ACV through the acquisition of new bolt-on features that they can then upsell to existing customers.
ZoomInfo Pricing
ZoomInfo doesn’t advertise pricing, but we know from conversations with customers who’ve moved over to Warmly that you’ll pay at least $40k annually for workflows and $100k+ for a full GTM tech stack.
3. Demandbase
Demandbase is the grandfather of the ABM space. They, like ZoomInfo, have a broad offering.
Why Choose Demandbase Over Clearbit?
Demandbase’s big strength is buying committee identification.
In the world of B2B sales, you’re often dealing with more than one stakeholder and decision maker.
The person interacting with your content may or may not be one of them. Demandbase helps you uncover the rest and enriches your existing data with a solid contact database.
Compared to Clearbit, it's a more robust tool with much more workflow functionality, making it more suitable for account-based marketing and sales sequences.
Main Drawbacks of Demandbase
Demandbase, like the other full-stack ABM solutions, is expensive.
It’s a little cheaper than ZoomInfo but more expensive than Clearbit. Then again, you’re getting more products for your money.
Advertising functionality isn’t as strong with Demandbase.
They came up on account intelligence and bolted on advertising through an acquisition later. Their ad offering is fine, but there are better solutions for this, such as 6sense.
They also rely heavily on bidstream data for buying intent signals, which is generally not as reliable as other sources (Warmly uses Bombora’s intent data, for example).
Demandbase Pricing
Pricing for Demandbase is built on a per-customer basis.
Anecdotally, however, we can say that Demandbase is generally cheaper (but less robust and user-friendly) than 6sense and ZoomInfo, though you’ll still be paying into the high five figures.
4. Apollo.io
Apollo.io is another big name in the contact data category.
They came up on best-in-class data and have been growing quickly while expanding their offering toward an all-in-one solution.
In my opinion, they’re a seriously good contender, at least for email data.
Why Choose Apollo.io Over Clearbit?
Apollo.io has a lot of functionality to offer.
They’ve got best-in-class data, have some prospecting and engagement functionality, and website intent enrichment.
A few years back, Apollo.io was just a data solution—and one of the best in the field. Recently, they’ve grown super quickly and have become somewhat of a ZoomInfo (but more user-friendly).
A unique feature for Apollo.io is AI email writing, which you can use to respond to more basic prospect communications. This can significantly increase your response speed, helping your reps resolve objections while improving your speed to lead.
Main Drawbacks of Apollo.io
While Apollo.io has moved beyond just data and into sequencing, their sequencing functionality isn’t as good as, say, Outreach or SalesLoft (best-in-class tools for sales engagement).
Intent data isn’t as good as 6sense or Bombora, and B2B phone data is better from ZoomInfo or Seamless.AI.
B2B email contact data is where Apollo.io excels.
Apollo.io Pricing
Apollo.io is refreshingly upfront with its pricing model (which is probably a big part of why they’ve grown so quickly).
You’ll pay $49 per user per month for their Basic plan, or up that to $79 a month for the Professional plan with higher credit limits.
They also have a usable free plan, and you can get started without talking to a sales rep (another growth lever).
5. 6sense
6sense is another ABM platform with a seriously strong data offering.
In fact, they’re one of the data sources we use here at Warmly to power our account-based orchestration platform.
Why Choose 6sense Over Clearbit?
6sense runs the gamut from account intelligence to B2B advertising, helping ABM teams reap the full benefits of an account-based marketing motion.
Account intelligence, though, is 6sense’s biggest strength.
The idea here is that 6sense provides insights into how prospects interact with competitor websites to give a better idea of the level of intent shown and where they are in the buying funnel.
They also have one of the best advertising offerings in the market, with their own demand-side platform (DSP) empowering personalized ads for an omnichannel approach.
Main Drawbacks of 6sense
You’ve probably already gathered that 6sense is expensive. For end-to-end orchestration, you’re looking at $120k+.
As such, 6sense is more focused on the enterprise market, meaning it's not really a suitable solution for SMEs or startup sales.
It also requires a lot of time and resources at the implementation stage. Again, fine for larger organizations; not so much for the small business.
6sense Pricing
6sense builds custom packages based on your specific needs, but budget for at least $100k a year for a full ABM setup.
6. Lusha
Lusha was a big name in the B2B data space a few years back, though they seem to have fallen off the map a little bit since they raised their Series B back in 2021 and started moving upmarket.
Why Choose Lusha Over Clearbit?
Reports are that, compared to Clearbit, Lusha is a lot easier to use and much easier to set up.
They, too, have been expanding their offering outside of data and now have some prospecting, enrichment, and intelligence functionality.
One cool feature that Lusha offers—and Warmly does, too—is job change alerts. If a stakeholder at a current customer jumps ship, you’ll be notified and can use that relationship as a warm lead of sorts and open up a conversation.
Main Drawbacks of Lusha
Like Clearbit, Lusha is more about the data side of the equation than actual sales execution.
If your problem with Clearbit is that it doesn’t give you any playbooks to actually do anything with the data, then Lusha probably isn’t your solution.
Lusha Pricing
Lusha has a free plan, but it's seriously limited and best thought of as a trial.
From there, you’ll pay $29 per user per month and upward.
7. Seamless.AI
Seamless.AI is one of the best sales tools and data providers out there.
We use it ourselves. The data is some of the best around, and pricing is pretty reasonable.
Why Choose Seamless.AI Over Clearbit?
Seamless.AI has been around since 2014, and just about everyone in the space reports that their data is incredibly accurate.
For phone numbers, they’re unbeatable and certainly a great alternative to Apollo.io.
Their standout feature, though, is Autopilot. It’s an automated list-building solution to help feed an outbound sales pipeline.
Main Drawbacks of Seamless.AI
The biggest drawback of Seamless.AI is that they don’t have an API. They’re kind of behind on the “integrate with everyone” thing that is becoming an industry standard.
This makes them quite limited for anyone looking to create their own bespoke tech stack.
For example, you can’t integrate Seamless.AI with Clay, Warmly, or Coupler to unify data sources and automate sales workflows off of.
Seamless.AI Pricing
Seamless.AI doesn’t outwardly advertise pricing, but we know as customers that they are seriously affordable.
They also offer a (limited) free plan for those who want to give it a spin first.
8. Cognism
Cognism is another solid solution for phone numbers, particularly B2B numbers.
Why Choose Cognism Over Clearbit?
Cognism is kind of like Apollo.io, except they’re based in Europe.
So, if you’re looking for an all-in-one solution as an alternative to Clearbit, but Apollo.io doesn’t work for you because you’re targeting European companies, Cognism is probably a good option.
Main Drawbacks of Cognism
Some customers report minor usability issues with Cognism, along with a few complaints about data accuracy.
They also don’t offer a free plan or even appear to provide a free trial.
Cognism Pricing
No pricing information at all is available for Cognism. You have to fill in a form and speak to a sales rep.
Find Out Who Your Warmest Leads Are With Warmly & Engage Them
While Clearbit (now Breeze Intelligence) provides a solid range of features for sales teams using HubSpot, especially those looking for a good B2B prospecting platform, the platform’s data reliability is still under question and lacks integrations with non-HubSpot products.
The platform’s capabilities of detecting buyer intent on your website at the contact level are also significantly limited compared to Warmly's.
With Warmly, all that changes.
Our revenue orchestration solution enables you to identify website visitors, detect the hottest leads among them, and engage them via automated outreach sequences perfectly tailored to each lead.
Want to know for sure if Warmly is a good match for your sales team?
Try Warmly for free and start building a steady, warm pipeline in minutes.
Or, book a demo with our team for a personalized tour of all of Warmly’s capabilities.
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