Forget clunky CRMs, disconnected systems, and guesswork.
Today’s fastest-growing companies are winning because they’ve replaced static go-to-market plans with real-time, insight-fuelled GTM motions powered by AI and clean, connected data.
That shift has a name: GTM intelligence.
In this guide, I’ll break down:
- What GTM Intelligence actually is (hint: it’s more than “just better data”).
- Why traditional GTM strategies are breaking under pressure.
- How top teams are using this new category of software to align sales and marketing, boost pipeline, and move faster than the competition.
I’ll also show you which tools are leading the space, and what to look for if you want your GTM to be smarter, sharper, and truly AI-ready.
TL;DR
- GTM intelligence connects live buyer signals, clean data, and AI to help sales teams target smarter, move faster, and close more revenue.
- Traditional GTM strategies are failing because they rely on outdated CRMs, static lead scores, and siloed tools, causing teams to miss high-intent buyers.
- The core pillars of GTM intelligence include buyer intent, account signals, timing optimization, and personalization at scale.
- Top use cases include spotting in-market buyers before they raise their hand, automating personalized outreach, prioritizing hot accounts, and fueling AI-powered SDRs.
- Warmly, ZoomInfo, SalesIntel, and 6Sense are leading the GTM intelligence space in 2025, with Warmly standing out for real-time intent tracking and full-funnel AI orchestration.
Ready? Let’s get into it.
What is GTM intelligence?
GTM intelligence is the engine behind modern, high-performing go-to-market teams.
It’s not just about having more data.
It’s about connecting the dots between real-time buyer signals, high-quality contact and account data, and AI-driven insights that guide every move your revenue team makes.
Think of it as the opposite of “spray and pray.”
Instead of guesswork, GTM intelligence gives you clarity: who’s in-market, what they care about, and how to engage them across sales, marketing, and RevOps.
At its core, GTM Intelligence brings together:
- Clean, enriched B2B data (firmographics, technographics, direct dials, etc.)
- Live buying signals (intent, hiring trends, funding events, tech installs)
- AI-powered insights that surface next-best actions, personalize messaging, and trigger workflows
By combining all three, teams can finally ditch outdated playbooks and replace static GTM strategies with agile, data-informed execution at scale.
Next, let’s look at why traditional GTM strategies are falling short and how GTM Intelligence solves what they never could.
What is the problem with traditional GTM strategies?
The short answer? They’re built on shaky ground.
Traditional go-to-market strategies rely heavily on outdated CRMs, disconnected tools, and static audience segments.
They assume buyers follow a linear journey, and that yesterday’s data is good enough for today’s decisions.
But in 2025, that approach is a recipe for missed pipeline.
Here’s what’s going wrong:
- CRM data is broken - Up to 90% of CRM records are incomplete or stale. That means reps waste time chasing dead leads or missing prime opportunities.
- Signals are scattered - Valuable buying intent is buried across emails, notes, call recordings, and disconnected platforms. Nothing talks to each other.
- AI can’t fix messy data - Even the smartest tools fall flat without clean inputs. If your foundation is flawed, AI just amplifies the chaos.
The result?
Sales and marketing teams work in silos, campaign performance tanks, and growth stalls, not because of a lack of effort, but because of a lack of intelligence.
Now let’s flip the script.
What are the benefits of GTM intelligence?
GTM intelligence doesn’t just fix what’s broken.
Instead, it unlocks a whole new way to go to market.
When your data is clean, your signals are live, and your AI is actually useful, every team across the revenue engine moves faster, smarter, and with more precision.
Here’s what that looks like in practice:
- Smarter targeting, higher conversions - Stop wasting time on accounts that aren’t a fit. GTM intelligence surfaces high-intent buyers before they raise their hands, so you can reach them early with the right message.
- Personalization at scale - With real-time data on buyer behavior, job changes, tech usage, and more, you can tailor outreach and campaigns that actually land without spending hours rewriting every email.
- Aligned teams, unified execution - Sales, marketing, and RevOps all work from the same source of truth. That means fewer handoff issues, tighter plays, and better results across the board.
- Faster deal cycles - Timing is everything. GTM intelligence helps you act the moment buyer signals fire, cutting down ramp time and accelerating your pipeline.
- Better forecasting, less guesswork - Instead of relying on lagging indicators, you get predictive insights that help prioritize the accounts and plays most likely to win.
In short? GTM intelligence turns reactive GTM into proactive revenue execution.
What are the core pillars of GTM intelligence?
At its core, GTM intelligence is about knowing what matters, when it matters, and acting on it fast.
Let’s look at the four key pillars that power high-performance go-to-market teams in 2025:
1. Buyer intent
This is your unfair advantage.
Buyer intent data reveals who’s actively researching solutions like yours before they ever hit your website.
Whether they’re comparing vendors, reading product reviews, or downloading whitepapers, GTM intelligence picks up on that digital body language and helps you strike at the right moment.
2. Account signals
GTM intelligence platforms track real-time changes across your target accounts, such as funding announcements, hiring spikes, tech installs, leadership changes, and more.
These are the breadcrumbs that tell you who’s ready, what they need, and where the opportunity is emerging.
3. Timing optimization
Timing still beats talent.
GTM intelligence ensures you're engaging the right buyers when they’re most likely to convert by combining historical patterns, fresh signals, and predictive models.
No more “spray and pray.”
Now it’s “signal in, action out.”
4. Personalization at scale
Generic messaging is dead.
With live insights into buyer behavior and company context, you can tailor outreach, ads, and nurture flows with pinpoint accuracy without slowing down your team.
Think: AI-assisted personalization that still feels 1:1.
7 real-world use cases of GTM intelligence for sales teams
GTM intelligence isn’t just a strategy, it’s a revenue engine.
Below are seven real-world use cases showing how high-performing sales teams are using GTM intelligence to win more deals, move faster, and close with confidence.
1. Spotting in-market buyers before they raise their hand
In traditional sales motions, reps wait for leads to fill out a form or respond to outreach before taking action.
But by the time someone becomes an inbound lead, they’ve already done most of their research - often silently - and are likely comparing multiple vendors.
You're late to the game.
Without GTM intelligence, you're guessing who’s ready to buy based on outdated CRM data, gut instinct, or static lead scores that don’t reflect what’s happening right now.
That’s where real-time buyer intent changes everything.
GTM intelligence gives you the ability to identify actual purchase intent before a prospect ever raises their hand.
This includes subtle but telling behaviors, such as:
- Visiting competitor websites.
- Researching specific keywords.
- Engaging with buying-stage content.
- Experiencing a job role change that signals shifting priorities.
Platforms like Warmly take this even further by monitoring 1st, 2nd, and 3rd-party signals at the person level, not just company-wide.
That means you’re not just alerted when “Acme Corp” is interested - you know when Emily at Acme, who just changed jobs and visited your pricing page twice, is actively evaluating solutions like yours.
Warmly layers these signals across:
This enables reps to prioritize the right people at the right time and reach out with relevant context while competitors are still in the dark.
Why it matters: When you act on real intent signals, you start conversations earlier, frame the narrative, and close faster.
GTM intelligence turns passive lead watching into proactive pipeline building.
2. Automating personalized outreach at scale
One of the biggest trade-offs in B2B sales today is between speed and relevance.
You can send more messages faster, or you can craft personalized outreach that resonates, but doing both? That’s hard to scale.
Traditional outreach strategies often rely on static templates, generic sequences, or outdated personas.
The result? Messages that get ignored, deleted, or marked as spam.
Even with good intent data, reps burn time researching contacts and writing one-off messages that may never get seen.
GTM intelligence flips that script.
Instead of asking reps to choose between personalization and volume, it enables both by feeding AI-powered workflows with real-time data about each buyer’s behavior, context, and intent.
Platforms like Warmly help automate this entire process.
Once a buyer intent signal is detected (e.g., someone views a competitor page, starts a product trial, or fits a key persona), Warmly’s Orchestrator automatically generates personalized outreach sequences tailored to that lead’s specific stage and interests.
That includes:
- Dynamic message copy that reflects job role, company context, or recent activity.
- Multi-channel workflows spanning webchat, email, LinkedIn, ads, pop-ups, etc.
- Real-time optimization based on engagement and response behavior.
And because all this happens without manual intervention, sales teams can scale 1:1-style outreach across hundreds or even thousands of accounts without sacrificing relevance or burning out their reps.
Why it matters: Personalization is no longer optional, but neither is efficiency.
GTM intelligence bridges the gap by enabling smart, timely, and highly targeted outreach that drives real engagement.
3. Warming up cold leads before outreach
Cold outreach doesn’t work like it used to.
Hitting someone’s inbox out of the blue before they know who you are or why you're relevant often leads to low response rates and high friction.
Traditional GTM strategies give you no visibility into who’s warming up in the background, so you reach out too early, too generically, or too late.
GTM intelligence changes the game by helping you build familiarity before direct outreach ever happens.
By spotting signals like competitor research, keyword activity, or job changes, you can identify leads that are starting to move and get in front of them immediately.
This is where Warmly comes in.
With signal-based ad targeting, Warmly automatically builds real-time segments based on behavioral and intent signals, then syncs those segments to your ad platforms.
That means you can run hyper-targeted ads to decision-makers before sales ever reach out, warming them up with messaging that matches their intent.
Why it matters: Buyers are more likely to respond when they’ve seen your brand, engaged with your message, or started to connect the dots.
GTM intelligence lets you shape perception before the first touch.
4. Prioritizing high-momentum accounts based on real-time signals
Not all leads are created equal, but without GTM intelligence, you often treat them like they are.
In traditional sales pipelines, accounts are prioritized based on static firmographics or outdated lead scores.
That means reps waste time on companies that look good on paper but aren’t actually showing signs of buying intent or organizational movement.
GTM intelligence changes that by putting real-time context at the centre of your prioritization.
Instead of “best guess” targeting, you get a live feed of accounts showing momentum by tracking:
- Funding rounds.
- Strategic hiring sprees.
- Leadership changes.
- Tech stack expansions.
- Market expansion signals.
These aren’t always hard buying signals, but they are indicators that an account is shifting priorities, growing, or preparing to invest.
Platforms like Warmly surface these insights using 2nd and 3rd-party data, from hiring data to competitor research, to help reps focus on accounts that are most likely to move now.
You can even combine these with other criteria (like firmographic filters or past engagement) to create smart, high-fit account lists in real time.
Why it matters: Time kills deals, but so does spending time in the wrong place.
GTM intelligence helps you spend every hour where it counts most - on accounts that are evolving, growing, and signalling future need.
5. Aligning sales and marketing with shared signals
Sales says the leads are bad.
Marketing says the follow-up is slow.
RevOps says no one’s using the CRM correctly.
Sound familiar?
Traditional go-to-market teams operate in silos, each using different GTM tools, different data sets, and different definitions of what “qualified” even means.
The result? Missed opportunities, finger-pointing, and inefficient pipeline execution.
GTM intelligence solves this by creating a shared source of truth.
When sales, marketing, and RevOps all operate from the same live intent signals, account activity, and behavioral data, they can move as one unified team.
Everyone sees the same things, at the same time and acts accordingly.
Warmly helps drive this alignment by providing real-time, person-level signal data across the entire buyer journey.
Whether it’s a spike in website visits, a competitor comparison, or a job change, both sales and marketing teams can respond in sync, triggering personalized outreach or targeted campaigns instantly.
That means:
- Marketing knows exactly which accounts are heating up and can launch nurture or ad plays.
- Sales sees what content buyers are engaging with before the first call.
- RevOps builds workflows that route, score, and track based on actual buyer behavior.
Why it matters: Alignment isn’t just about communication; it’s about acting on the same data, at the same time, with shared outcomes, and GTM intelligence makes that possible.
6. Powering AI agents and sales assistants
AI in sales isn’t new, but without GTM intelligence behind it, it’s mostly noise.
Most AI-powered tools can automate generic outreach or recommend next steps based on historical patterns.
But when they lack real-time signal data, they fall short with wrong timing, irrelevant messaging, and robotic interactions that go ignored.
GTM intelligence changes that by feeding AI what it needs to actually perform.
When you combine rich, up-to-the-minute buyer signals with AI workflows, you don’t just automate.
You get adaptive, insight-driven sales agents that work smarter than any template or static playbook ever could.
Warmly does this through two key capabilities:
- Agentic SDRs: These AI SDRs can autonomously prospect, trigger LinkedIn and email sequences, re-engage leads with nurturing flows, and book meetings around the clock without growing your SDR headcount. They react instantly to intent signals and act as your always-on outbound team.
- AI Copilots: For human sellers, Warmly provides AI-powered copilots that deliver deep context before every conversation, including who to reach out to, why now, and what to say. These copilots monitor real-time signals and even alert reps when to transition chatbot conversations into face-to-face video calls.
The magic? It all runs on real GTM intelligence: 1st, 2nd, and 3rd-party signals that Warmly tracks and acts on in real-time.
So every automated message, sequence, and handoff is grounded in real buyer behavior, not just guesses.
Why it matters: AI becomes a true sales asset when it knows who’s ready, what they care about, and when to act.
GTM intelligence makes your AI agents relevant, timely, and human, not just automated.
7. Driving customer retention and expansion with proactive signals
Most teams focus GTM efforts on net-new pipeline, but the biggest untapped revenue often sits in your existing customer base.
The problem? Traditional tools only surface renewal risks or upsell opportunities after it’s too late to act.
Without GTM intelligence, you’re flying blind post-sale with no signal monitoring, no account visibility, and no clue when a customer is about to churn… or ready to grow.
GTM intelligence helps you stay ahead of those moments.
By monitoring changes within your customer accounts, like leadership shifts, tech stack updates, product usage trends, and intent behavior, you can surface the right opportunities before they ask, or before your competitors show up.
This lets your team:
- Catch churn risks before they escalate.
- Trigger upsell or cross-sell plays when the timing is right.
- Deliver personalized, proactive engagement to deepen customer value.
Why it matters: Your customers are evolving in real time.
GTM intelligence makes sure your post-sale motion evolves with them, turning renewals into growth engines.
What are the best GTM intelligence tools that are leading the market in 2025?
Choosing the right GTM intelligence platform isn’t just about data; it’s about finding a tool that turns signals into action, scales with your team, and actually drives revenue.
Whether you’re looking to automate outbound, personalize at scale, or prioritize high-intent accounts, the best tools in 2025 are built to help you move faster and sell smarter.
Here are four GTM intelligence platforms that are leading the way this year based on their performance and value for money.
| Tool | Use Case | Pricing |
|---|
| Warmly | Best for real-time intent + AI orchestration. | Free plan available (up to 500 visitors). Paid plans: Business starts at $19,000/year, Enterprise is custom. |
| ZoomInfo | Broad market coverage + deep firmographic data | Custom pricing only. Typical cost ranges from $50K–$160K/year based on features, licenses, data volume, and add-ons. |
| SalesIntel | High-intent data with human curation | Custom pricing. Base subscription includes core features; advanced tools like VisitorIntel, AdsIntel, etc., are paid add-ons. |
| 6sense | ABM + predictive buyer behavior | Free plan (50 credits/month). Paid tiers available but not publicly priced—custom quotes required. |
1. Warmly - Best for real-time intent + AI orchestration
Warmly is an all-in-one GTM intelligence platform that tracks real-time buyer signals at the person level and instantly turns them into action.
It’s built to help lean sales teams work smarter by combining buyer intent, AI-powered outbound, and personalized touchpoints in one unified workflow.
Standout features
- Person-based signal tracking - Warmly monitors 1st, 2nd, and 3rd-party signals like web behavior, job changes, and competitor research at the individual level.
- AI-powered SDR agents - Warmly’s agentic AI SDRs automatically prospect, nurture, and follow up with leads, so there’s no manual lift required.
- Real-time outreach orchestration - The platform triggers personalized sequences, ads, or chats based on live intent signals.
- Signal-based ad targeting - Automatically syncs lead segments to your ad channels for hyper-targeted campaigns.
- AI copilot for reps - Helps human sellers personalize outreach by showing who to engage, why now, and what to say.
- Coldly contact database - Access 200M+ always-fresh contacts with verified emails, LinkedIn profiles, mobile numbers, and 25+ filters, ready to plug into Warmly’s signal-based outreach.
Pricing
Warmly offers a free plan that allows you to reveal up to 500 monthly visitors, set up ICP filters to quickly identify high-quality leads, and automate basic lead routing.
There are three paid tiers to choose from:
- Data Only: Starts at $599/mo when billed monthly or $5,000 when billed annually, lets you identify up to 5,000 monthly visitors, first-party intent signals, alerts, and access to Warmly’s B2B prospecting database.
- Business: Starts at $19,000/year for up to 10,000 visitors or $45,000/year for up to 75,000 visitors, which adds third and second-party signals, sales orchestration, AI Chat, and lead routing.
- Enterprise: Custom pricing, custom number of visitors, which adds custom signals and warm calling.
2. ZoomInfo - Broad market coverage + deep firmographic data
ZoomInfo is one of the most widely used GTM intelligence platforms, known for its massive contact database and depth of firmographic, technographic, and intent data.
It’s a go-to for enterprise teams needing scale, reach, and integrated insights across departments.
Standout features
- Rich contact database - Access to over 100M companies and 500M+ contact profiles, constantly refreshed and enriched.
- GTM Studio - A newer offering that turns signals into coordinated execution plans for the whole revenue team.
- Seamless CRM and tool integrations - Built to unify data across sales, marketing, and RevOps stacks.
Pricing
ZoomInfo doesn’t publish pricing publicly, as all plans are custom and tied to annual contracts.
It offers separate packages for Sales, Marketing, and Talent teams, with each priced based on features, user seats, credit usage, and data needs (e.g., technographics, org charts, or Streaming Intent).
You’ll need to contact their team for a quote, or check our in-depth ZoomInfo pricing guide.
3. SalesIntel - High-intent data with human curation
SalesIntel focuses on delivering high-accuracy B2B data paired with intent insights, thanks to its human-verified contact info and behavioral signals.
It’s ideal for sales teams that need both human precision and signal-driven prioritization.
Standout features
- Human-verified contacts - Every lead is manually reviewed for accuracy and compliance.
- VisitorIntel - Reveals which companies are visiting your site and ties that activity to contact data.
- Form enrichment & lead scoring (FormsIntel) - Auto-populates lead info and helps prioritize follow-ups.
Pricing
SalesIntel doesn’t publish its exact prices, so you’ll have to contact its sales team for details.
However, its website does specify what its essential pricing package includes, and what’s only available as an add-on.
Unfortunately, SalesIntel’s most valuable features, such as VisitorIntel, FormsIntel, AdsIntel, etc., are add-ons, meaning you’ll have to pay over the basic subscription fee to gain access to these.
4. 6sense - ABM + predictive buyer behavior
6Sense offers a predictive intelligence engine built around ABM strategies, using AI to identify in-market accounts, prioritize outreach, and guide campaigns from first touch to close.
It’s built for revenue teams running complex, multi-touch GTM plays.
Standout features
- Predictive intent modelling - 6Sense uses AI to surface which accounts are most likely to buy, based on behavior patterns.
- Engagement scoring - Helps prioritize accounts based on interest and buying stage.
- Customizable dashboards and forecasting - Gives RevOps deep visibility into pipeline health and GTM effectiveness.
Pricing
6sense has a free plan that provides 50 credits/month, Chrome Extension, list builder, sales alerts, and company and people search.
When it comes to its paid options, there are three to choose from:
- Sales Intelligence + Data Credits + Predictive AI: The most comprehensive package, includes all of 6Sense’s features, such as predictive AI models, scores, and dashboards, sales Copilot, AI recommendations, company and contact insights, alerts, automated workflows, etc.
- Sales Intelligence + Data Credits: Includes access to some features related to sales (e.g., sales Copilot, AI writer, etc.) and data (limited company and contact insights).
- Sales Intelligence + Predictive AI: Also includes access to some features related to sales and some regarding predictive AI modules (e.g., predictive scoring and dashboards).
However, 6sense doesn’t disclose actual prices for any of the packages.
You’ll have to contact its sales for a custom quote.
Or, you can check our 6Sense pricing review to get a grasp of how much it will cost you before reaching out to its team.
FAQs
What is an example of GTM intelligence?
Imagine your ideal buyer visits your pricing page twice, reads a competitor comparison blog, and then their VP of Marketing is promoted.
A GTM intelligence platform picks up on all of these signals - behavioral and organizational - and alerts your team in real-time, so you can engage with relevant context while interest is peaking.
Why do marketing and sales teams need GTM intelligence?
Because traditional lead scoring and static targeting can’t keep up with how fast buyers move today.
GTM intelligence gives both teams a shared, real-time view of who’s in-market, what they care about, and how to engage, so they can align around the same goals, prioritize the right accounts, and drive revenue more efficiently.
Next steps: Turn GTM signals into real sales wins
The way modern B2B teams go to market is changing, and fast.
Static lead lists, guesswork outreach, and siloed tools just don’t cut it anymore.
GTM intelligence gives you the edge with real-time signals, smarter targeting, and AI-powered execution that helps your team act on what actually matters.
Whether you’re trying to warm up cold leads, personalize at scale, or prioritize your next best accounts, the right GTM intelligence platform turns all of that into a repeatable, scalable revenue motion.
Ready to see what GTM intelligence looks like in action?
Book a Warmly demo and discover how signal-based outreach, AI SDRs, and live buyer intent can help you close more deals faster.
Read more
- AI GTM: Top Use Cases, Software, & Examples [2025] - Explore how top teams are using AI to power go-to-market strategies, from pipeline acceleration to predictive targeting.
- 10 Must-Have GTM Tools in 2025 - A curated list of the most essential GTM tools to help you scale faster, work smarter, and drive revenue this year.
- AI For Sales & Marketing Alignment: How To Do It Right? - Learn how AI bridges the gap between sales and marketing with real-time data, shared signals, and smarter collaboration.
- 6Sense vs ZoomInfo vs Warmly: Which One Is the Best? [2025] - A head-to-head comparison of three GTM intelligence leaders, so you can see which platform fits your strategy (and budget) best.
- How to Use AI in Your Sales and Marketing Tech Stack - Discover how to embed AI across your tech stack, from lead scoring to content personalization, for next-level GTM results.