Most B2B websites convert just 1–2% of visitors. Warm Offers - Warmly's personalized, signal-triggered popups - change that by delivering the right message to the right visitor at the right moment.
Here's why they work, what the data says, and how to use them effectively.
The Data Behind Popups: Why They Still Work in 2025
The numbers on popups have only gotten stronger — especially for teams that prioritize targeting and timing over volume.
Average popup conversion rates are climbing. According to Wisepops' analysis of over 1 billion popup displays, the average popup conversion rate in 2025 is 4.65%, up from 4.01% in 2024 (Wisepops).
That's a meaningful year-over-year increase driven by better targeting and UX improvements.
Top performers are in a different league. The top 10% of popup campaigns averaged a 19.77% conversion rate in 2025 - nearly five times the average (Wisepops).
This proves that when popups are done right, they're one of the highest-converting tools on any website.
Targeting is the multiplier. URL-targeted popups achieve a 5.80% conversion rate compared to just 2.30% for untargeted campaigns - a 152% improvement from basic personalization alone (Wisepops via IvyForms).
And HubSpot's research shows personalized CTAs convert 202% better than generic ones (HubSpot).
Exit-intent popups recapture leaving visitors. Research from Conversion Sciences shows well-crafted exit-intent messages can save 10–15% of abandoning visitors (Conversion Sciences via IvyForms).
Cart abandonment popups specifically convert at 17.12% on average (OptiMonk).
The takeaway: popups aren't the problem. Bad popups are the problem. When you add intelligence - knowing who's on your site and what they care about - conversion rates climb dramatically.
Why B2B Teams Should Use Warm Offers (Not Generic Popups)
Most popup tools treat every visitor identically. A first-time blog reader gets the same popup as a VP of Sales
from a target account visiting your pricing page for the third time. That's a wasted opportunity.
Warm Offers are powered by Warmly's de-anonymization and intent signals, which means they can be
segmented and triggered based on who the visitor actually is. Here's why that matters for B2B:
1. Targeted Messaging by Visitor Identity
Warm Offers allow you to deliver highly targeted messages to specific segments of your audience - not just based on the page they're viewing, but based on their company, title, industry, deal stage, and CRM status.
A generic popup says: "Download our whitepaper." A Warm Offer says: "See how [Similar Company in Your Industry] reduced sales cycle time by 40%. Get the case study."
That level of relevance is only possible when you know who you're talking to.
2. Clear, Contextual Calls-to-Action
Warm Offers present clear and immediate CTAs that match where the visitor is in the buying journey:
- Top-of-funnel visitors → content offers, guides, industry reports
- Mid-funnel ICP accounts → personalized demo offers, comparison pages
- Bottom-of-funnel prospects → "Book a call with your AE" or "See pricing for your team size"
- Returning visitors → "Welcome back - here's what's changed since your last visit"
Because Warmly knows the visitor's intent level, every CTA is contextually appropriate - not a random guess.
3. Higher Engagement Through Relevance
Interactive Warm Offers - including embedded video messages, quizzes, and surveys - boost engagement and provide valuable insights into your audience's needs. But the real engagement lift comes from relevance.
A popup that addresses the visitor's actual use case or pain point gets attention. A generic one gets dismissed.
4. Re-Engagement of Stalled and Closed-Lost Pipeline
One of the highest-value uses of Warm Offers is triggering specific messages for visitors from closed-lost deals or stalled pipeline returning to the site. Research shows that winning back a lost customer has a 20 - 40% probability compared to just 5–20% for acquiring a new one (Mannheim University via Visable).
Example Warm Offers for returning closed-lost contacts:
"Welcome back. We've shipped 3 major features since we last spoke - worth another look?""
Teams like [Similar Company] switched this quarter. See what changed."
Without de-anonymization, these visitors are invisible. With Warmly, they're pipeline waiting to be reactivated.
5. Executive-Level Offers for C-Suite Visitors
When Warmly identifies a CEO, CMO, or CRO on your site, Warm Offers can trigger exclusive experiences:
- Invitations to intimate executive dinners or roundtables
- Direct routing to a senior rep
- Personalized messaging that acknowledges their seniority
Executive dinners with 20 C-suite attendees often deliver more ROI than large-scale conferences (Engineerica).
Using a Warm Offer to extend that invitation at the moment of on-site intent is dramatically more effective than blasting it via cold email.
6. Valuable Data Collection Without Forms
Warm Offers can help you gather data about your visitors - email, role, use case, team size - in a way that feels natural rather than gated.
Because Warmly already knows the visitor's company and likely title, Warm Offers can ask for less and still give your team more context.
Shorter forms with pre-filled context convert better and create better leads.
Best Practices for B2B Warm Offers
Timing Is Everything
Don't fire a Warm Offer the instant someone lands on your site. Research shows popups displayed between 11 - 15 seconds perform best for user experience while maintaining high conversion (Wisepops).
Top-performing popups are displayed after at least 4 seconds - and the lowest performers fire between 0 and 4 seconds(Campaign Monitor).
Give visitors time to engage before you interrupt.
Better yet, use Warmly's behavioral triggers: fire the Warm Offer when the visitor hits a high-intent page (pricing, case studies, integrations) rather than on a blanket timer.
Relevance Over Volume
The single biggest predictor of popup performance is relevance. Targeted popups convert at 5.80% vs 2.30% for untargeted - that's not a marginal difference, it's 152% higher (Wisepops via IvyForms).
Use Warmly's segments to ensure every Warm Offer speaks to the visitor's actual situation.
Mobile Optimization
Over 70% of web traffic now comes from mobile devices. Warm Offers must be responsive, easily dismissible, and non-intrusive on smaller screens.
Wisepops data shows mobile-only popup campaigns actually outperform desktop-only ones - 3.75% vs 2.67% conversion rate (Wisepops).
Mobile isn't an afterthought; it's where most of your visitors are.
Easy Exit
Always provide a clear and easy way for visitors to close a Warm Offer. Popups with an opt-out button actually convert 14.34% higher than those without one (GetSiteControl).
Respect drives trust. Trust drives conversion.
A/B Test Relentlessly
The top 10% of popup campaigns using A/B testing converted 22.02% of visitors on average (Wisepops).
Test headlines, CTAs, offers, timing, and placement. Small changes compound into significant lift over time.
The Warmly Difference: Intelligence-Powered Warm Offers
Here's what separates Warm Offers from every other popup tool on the market:
| Capability | Generic Popup Tools | Warmly's Warm Offers |
|---|
| Visitor identification | ❌ Anonymous | ✅ Company, title, intent level |
| Segment-based triggers | Basic (page/timer) | Advanced (CRM status, seniority, deal stage, industry) |
| Personalized messaging | Template-based | Context-aware based on visitor identity |
| Closed-lost re-engagement | ❌ | ✅ Trigger specific offers for returning lost deals |
| Executive-level offers | ❌ | ✅ C-suite invitations, senior rep routing |
| CRM integration | Limited | Native (HubSpot, Salesforce) |
| Intent scoring | ❌ | ✅ Real-time behavioral + firmographic signal |
Generic popup tools ask: "What page are they on?" Warm Offers ask: "Who are they, what do they care about, and what should we say right now?"
The Takeaway
Popups aren't dead. Bad popups are dead. The era of generic, spray-and-pray website popups is over.
Warm Offers - powered by Warmly's visitor intelligence - represent the next generation of on-site engagement for B2B teams.
By combining de-anonymization, intent signals, and segment-based triggers, they deliver the right message to the right person at the right moment.
The data is clear: the average popup converts at 4.65%, but the top 10% convert at nearly 20%.
The difference between those two numbers isn't design or copy - it's intelligence. Knowing who's on your site and what they need changes everything.
Don't underestimate the power of a well-timed, well-targeted offer.
With Warm Offers, every website visit becomes an opportunity to engage, convert, and grow.
Sources
Average popup CVR 4.65% (2025), top 10% at 19.77%: Wisepops
Targeted popups convert 152% better (5.80% vs 2.30%): Wisepops via IvyForms
Personalized CTAs convert 202% better: HubSpot
Exit-intent popups save 10–15% of abandoning visitors: Conversion Sciences via IvyForms
Cart abandonment popups convert at 17.12%: OptiMonk
Top-performing popups display after 4+ seconds: Campaign Monitor
Mobile popups outperform desktop (3.75% vs 2.67%): Wisepops
Opt-out button increases CVR by 14.34%: GetSiteControl
A/B tested popups convert at 22.02% (top 10%): Wisepops
20–40% win-back probability vs 5–20% new acquisition: Mannheim University via Visable
Executive dinners outperform large events for B2B: Engineerica
B2B websites convert 1–2%: Martal Group
👉 Ready to turn generic popups into intelligent pipeline machines? Start with Warmly for free or book a demo
to see Warm Offers in action.
Last updated: February 2026