Warmly used its audience intelligence to trigger personalized Warm Offers - behavior-based popups that
appear at the perfect moment for the right visitor. In 30 days: a 29% increase in conversions, $50K in closed-
won revenue, and a new playbook for turning anonymous traffic into pipeline.
Every SaaS company faces the same challenge: you're driving the right traffic, but not enough of it converts.
You can spend more on ads, tweak your chatbot, or redesign your homepage - but the truth is, most website
visitors leave before ever talking to your team. Over 95% of B2B website visitors remain anonymous and never
fill out a form (iBeam Consulting). Some estimates put that number as high as 98% (Kwanzoo).
We saw that problem firsthand at Warmly. Our AI platform was identifying exactly who was visiting our site -
high-value prospects, ICP accounts, and buyers with intent. But too many of those visitors still slipped away without converting.
So we tried something new.
We used Warmly's audience intelligence to trigger Warm Offers - personalized, behavior-based popups that appeared at the perfect moment for the right visitor.
Thirty days later, we weren't guessing anymore. We were converting.
The Results
The outcome was immediate and measurable:
- 29% increase in conversions
- $50K in closed-won revenue
- All achieved in less than 30 days
By connecting Warmly's visitor identification and intent data with precisely triggered Warm Offers, we built a real-time system that turned website traffic into pipeline.
The Problem Most Teams Miss
Marketing teams focus on getting traffic. Sales focuses on follow-up. But what happens in between those steps- the few seconds between landing and leaving - is where deals are won or lost.Visitors land on your site curious, but not committed. They need context. Relevance. A reason to stay.
Generic messaging doesn't do it. Neither does a chatbot that treats every visitor the same. And the data confirms
it: B2B websites typically convert just 1–2% of visitors (Martal Group), while personalized CTAs convert 202% better than generic ones (HubSpot).
The gap between "traffic" and "pipeline" isn't a volume problem. It's a relevance problem. That's where Warm Offers come in.
The Playbook
Here's how we built our $50K-in-30-days system using Warm Offers:
1. Identify the Right Visitors
Warmly's AI de-anonymized website traffic, revealing who was visiting - company name, industry, size, seniority, and intent level. No forms required.
2. Segment by Audience Type
We filtered visitors into distinct categories so every Warm Offer could be precisely targeted:
- Existing pipeline - prospects already in active deal cycles
- ICP accounts - companies matching our ideal customer profile
- New prospects - first-time visitors showing buying signals
- Executives (CEO, CMO, CRO) - senior leaders identified by title and seniority
- Closed-lost deals - contacts from opportunities previously marked closed-lost in our CRM
3. Trigger Warm Offers by Segment
Using Warmly's signal-based orchestration, we set up personalized Warm Offers that matched the visitor's
context and intent:
- "Book a quick demo" for known prospects in active pipeline
- "See how teams like yours use Warmly" for new ICP accounts
- "Welcome back - here's what's changed" for repeat visitors
- Exclusive executive event invitations for C-suite visitors (more on this below)
- Win-back offers for closed-lost contacts returning to the site (more on this below)
4. Track and Optimize
Because everything runs through Warmly's platform, we could measure exactly which Warm Offers drove meetings, conversions, and revenue - and iterate in real time.
This wasn't just personalization. It was precision engagement.
Advanced Play: Executive Event Invitations for C-Suite Visitors
One of our highest-impact Warm Offers wasn't a demo request or a case study. It was an exclusive dinner invitation.
Here's the strategy: when Warmly identified a visitor as a CEO, CMO, or CRO - based on title, seniority, and company match - we triggered a Warm Offer inviting them to an upcoming executive dinner in their city.
These aren't generic webinar invites. They're curated, intimate events - think 15–20 senior leaders in a private setting, discussing shared challenges over dinner. The kind of experience that builds trust and accelerates relationships faster than any email sequence ever could.
Why this works:
Executive dinners are one of the most effective relationship-building tactics in B2B. A well-executed dinner with 20 C-suite attendees often delivers more ROI than a sprawling expo with thousands of casual visitors
(Engineerica). Executives who wouldn't attend a 500-person conference will often accept invitations to closed- door discussions with peer-level attendees. And 60% of B2B marketers say in-person events are an effective lead generation tactic (eMarketer/Endeavor).
But the magic isn't just the dinner - it's the trigger. Most companies blast executive event invitations via email to purchased lists. We showed the invitation only to the right executives, at the exact moment they were already engaging with our site.
The intent signal was already there. The Warm Offer just gave them a reason to act on it.
Example Warm Offers for executives:
- "You're invited: An exclusive CMO dinner in [City] on [Date]. 15 marketing leaders. No pitches. Just
- conversation."
- "Join 20 CROs for a private roundtable on pipeline acceleration - [Date] in [City]. Request your seat."
- "CEO Dinner: A candid conversation on AI and revenue growth - [City], [Date]. Limited to 12 seats."
The result: higher-quality pipeline from people who already knew our brand and were actively exploring our product.
Advanced Play: Re-Engaging Closed-Lost Deals Returning to Your Site
Here's a pipeline source most B2B teams completely ignore: closed-lost deals that come back to your website.
Think about it. A prospect went through your entire sales cycle - discovery, demo, proposal - and ultimately said no. Maybe the timing was wrong. Maybe budget got cut. Maybe they chose a competitor. But now, weeks or months later, they're back on your site. That's not an accident. That's a buying signal.
The data supports treating these visitors differently. Research from Mannheim University found that the probability of re-engaging a lost customer is between 20–40%, compared to just 5–20% for acquiring a new one (Visable).
And Gartner research shows that organizations that systematically track and act on closed-lost insights can see up to a 15% increase in win rates over time (Gartner via Rick Koleta).
Yet most companies do nothing when a closed-lost contact returns. The visitor is anonymous to their website (even though they're in the CRM), and the opportunity sits in a graveyard with no alert, no trigger, and no follow-up.
We changed that with Warm Offers.
By syncing Warmly's de-anonymization with our CRM's closed-lost data, we created a filtered Warm Offer that triggers only when a contact from a closed-lost opportunity returns to the site. The messaging acknowledges the prior relationship without being pushy:
Example Warm Offers for closed-lost visitors:
- "Welcome back. A lot has changed since we last spoke - see what's new."
- "Since your last visit, we've shipped [Feature X] and [Feature Y]. Worth another look?"
- "Teams like [Similar Company] made the switch this quarter. Here's what changed for them."
The key is relevance and timing. These visitors already know your product. They don't need the top-of-funnel pitch.
They need a reason to reconsider - and a Warm Offer that appears at the exact moment they're re- evaluating delivers that reason with zero friction.
Why this matters for your pipeline:
The average B2B SaaS win rate sits around 21%, meaning roughly 79% of opportunities end up as closed-lost (The Digital Bloom).
That's a massive pool of contacts who already know your product, your team, and your value prop.
When even a fraction of them return to your site and you catch them with the right message, theconversion economics are dramatically better than cold outbound.
Why Warm Offers Work
It's simple: personalization meets timing.
When the right message appears for the right person at the right moment, conversion rates jump. The median
landing page converts at 6.6% (Unbounce), but personalized, targeted experiences consistently outperform generic ones by 150%+ (HubSpot).
Traditional funnels rely on nurture sequences and cold outreach - but real buying intent happens on-site, not in the inbox.
With Warm Offers, SaaS teams can:
- Engage known visitors instantly with relevant messaging
- Personalize by company, segment, seniority, or deal stage
- Invite executives to exclusive events at the moment of highest intent
- Re-activate closed-lost pipeline without a single cold email
- Reduce reliance on chatbots or static CTAs
- Turn passive traffic into qualified pipeline
The Takeaway
The best-performing SaaS companies aren't just collecting traffic — they're activating it.
We proved what happens when intelligence meets action: more conversions, more pipeline, faster growth. In 30 days, Warm Offers drove a 29% increase in conversions and $50K in closed-won revenue.
But the real unlock wasn't just the popups. It was the combination of knowing who's on your site (Warmly's de- anonymization and intent signals), knowing what they need (audience segmentation by deal stage, seniority, and CRM status), and delivering the right message at the right moment (Warm Offers).
If you're ready to turn anonymous visitors into real revenue, this is your playbook.
Warmly identifies. Warm Offers convert.
Sources
👉 Ready to turn anonymous visitors into real revenue? Start with Warmly for free or book a demo to see Warm Offers in action.
Last updated: February 2026