Identifying your website visitors isn't enough. What matters is knowing who they are, what they viewed, and how to follow up - automatically and effectively. Warmly turns anonymous website traffic into contextual, behavior-rich signals that flow directly into your CRM and sales engagement platforms like Outreach, Apollo, and SalesLoft - so your reps always have the right context at the right time.
In today's competitive B2B landscape, identifying your website visitors isn't enough. What matters is knowingwho they are, what they viewed, and how to follow up - automatically and effectively.
That's where Warmly steps in.
Most B2B teams are flying blind. Over 95% of website visitors remain anonymous and never fill out a form (iBeam Consulting). Even when companies invest in paid campaigns, SEO, and content marketing to drive traffic, the vast majority of that traffic leaves without a trace.
The visitor saw your pricing page, read a case study, browsed your integrations - and your sales team has no idea.
Meanwhile, the data is clear: 99% of businesses that implement intent data strategies report an increase in sales or ROI (The Insight Collective). Teams leveraging intent data achieve up to 70% higher conversion rates(Vidico).
And intent-qualified leads reduce sales cycles by 20–40% compared to traditional MQLs (Landbase).
The problem isn't that the data doesn't exist. It's that most teams can't capture it, enrich it, or act on it fast enough.
Warmly solves that.
From Anonymous Visit to Actionable Insight
When a lead lands on your site from a marketing campaign - whether through email, LinkedIn, or PPC -
Warmly tracks their journey in real time. You don't just get identity data. You get contextual behavior insights:
what pages they hit, how long they stayed, what content caught their interest, and where they are in the buying journey.
This isn't just analytics - it's fuel for your CRM and your entire revenue team.
Here's what Warmly captures that most tools miss:
- Company and contact-level identification - who's visiting, not just which company
- Page-level engagement - pricing page vs. blog post vs. case study vs. integrations page
- Session depth and frequency - first visit, or fifth visit this month?Intent scoring - is this visitor browsing casually or evaluating seriously?
- CRM match - is this visitor already in your pipeline, a closed-lost deal, or brand new?
This behavioral context is what turns a name in your CRM into an actionable, qualified signal.
Push Web Engagement Data Into HubSpot, Salesforce & Your CRM
Warmly syncs this data directly into your CRM platform - whether that's HubSpot, Salesforce, or another system - attaching rich behavioral insights to each contact or company record.
Sales and marketing teams gain immediate context. Instead of a rep opening a contact record and seeing a name and email, they see: "This VP of Marketing visited our pricing page twice this week, read the [Industry] case study, and spent 4 minutes on our integrations page."
That context changes everything about the follow-up conversation.
Why this matters for pipeline velocity: Companies that respond to leads within the first hour are 7× more likely to qualify them compared to those who wait longer (ChatMetrics). When your CRM is enriched with real- time web engagement data, your reps don't just respond fast - they respond with relevance.
Retarget with Precision in Outreach, Apollo, SalesLoft & More
With contextual data now in your CRM, you can trigger workflows in sales engagement platforms like
Outreach, Apollo, SalesLoft, and others. This is where Warmly's insights become revenue.
Automatically Enroll Hot Leads Into the Right Cadences
When a visitor hits a high-intent page (pricing, demo request, comparison page), Warmly's data flows into your CRM and triggers enrollment into the right Outreach, Apollo, or SalesLoft sequence - tailored to the content
they engaged with.
No manual research. No guessing. The rep gets a qualified lead with full context, enrolled in the right cadence, within minutes of the visit.
Prioritize Contacts by Intent, Not Just Fit
Most sales engagement platforms prioritize leads by firmographic fit - company size, industry, title. Warmly adds the behavioral layer: which contacts are actively engaging with your site right now?
A Director of Revenue Operations at a 500-person SaaS company who visited your pricing page three times this week is a fundamentally different lead than the same title at the same company who hasn't visited in six months.
Warmly surfaces that distinction automatically.
91% of B2B tech marketers already use intent data to prioritize accounts (Martal Group). Warmly makes that first-party intent data - the most accurate kind - available to every rep in your team's existing workflow.
Retarget Cold Leads Who Re-Engage
Here's a pipeline source most teams miss entirely: cold or stalled leads who come back to your website.
A prospect who went dark three months ago just visited your pricing page and read a new case study. That's not a coincidence - it's a buying signal. But without Warmly, your team would never know it happened.
With Warmly's engagement data synced to your CRM, you can automatically:
- Re-enroll returning contacts into fresh Outreach, Apollo, or SalesLoft sequences
- Alert the assigned rep in real time via Slack or email
- Trigger a personalized Warm Offer on-site acknowledging their return (e.g., "Welcome back - here's
- what's new since we last spoke")
- Update lead scoring in your CRM to reflect renewed intent
This is especially powerful for closed-lost deals returning to the site. Research shows the probability of re- engaging a lost customer is 20–40%, compared to just 5–20% for new acquisition (Mannheim University via Visable).
And with the average B2B SaaS win rate sitting around 21% - meaning 79% of deals end up closed-
lost (The Digital Bloom) - there's a massive pool of warm contacts who already know your product. When they return, Warmly catches them.
Activate Multi-Channel Plays
Warmly's data doesn't just feed email cadences. It enables true multi-channel orchestration:
- Outreach/SalesLoft - trigger email + call sequences with behavioral context
- Apollo - enrich contact records and prioritize based on real-time website engagement
- LinkedIn (via Sales Navigator) - alert reps to connect with visitors showing high intent
- Slack - send instant notifications when target accounts or key contacts visit
- Warm Offers - trigger on-site popups personalized to the visitor's segment and intent
It's like having a virtual SDR working behind the scenes - 24/7 - routing the right leads to the right reps with the right context.
Why Contextual Retargeting Beats Traditional Retargeting
Traditional retargeting is broad and impersonal. You cookie a visitor, then blast them with generic display ads across the web. It works, but it's blunt.
Warmly makes retargeting contextual and timely. Instead of showing every visitor the same ad, you can:
- Enroll a pricing page visitor into a demo-focused Outreach sequence
- Trigger a case study follow-up for someone who spent 5 minutes on your customer stories page
- Alert a rep to call a key account stakeholder who just returned to the site after 90 days
- Serve a personalized on-site Warm Offer that acknowledges exactly what the visitor cares about
The difference is precision. Traditional retargeting asks "Did they visit?" Warmly asks "Who are they, what did they do, and what should we say next?"
Organizations achieving strong sales-marketing alignment through intent data report 36% higher customer retention and 38% higher sales win rates (Landbase).
Warmly's contextual engagement data is what makes that alignment actionable.
The Full Warmly → CRM → Sales Engagement Workflow
Here's how the pieces fit together:
1. Visitor arrives → Warmly de-anonymizes and tracks behavior in real time
2. Engagement data syncs → Contact and company records in HubSpot/Salesforce are enriched with page
views, session data, intent score, and CRM status
3. Workflows trigger → Based on intent signals, contacts are automatically enrolled into the right Outreach,
Apollo, or SalesLoft cadences — or receive on-site Warm Offers
4. Reps engage with context → Every outreach touchpoint references what the prospect actually cares about,
based on their real behavior
5. Pipeline accelerates → Faster follow-up, more relevant conversations, shorter sales cycles, higher win rates
This isn't hypothetical. It's the workflow B2B teams are using right now to convert more of their existing traffic into pipeline - without spending more on ads or hiring more reps.
Why This Matters for B2B Teams
By combining real-time web behavior with CRM data and outbound tools, B2B teams can:
- Shorten the sales cycle - reps engage at the moment of highest intent with full context
- Reduce wasted outbound effort - stop spraying sequences at cold accounts; focus on the ones showing
- real engagementImprove conversion rates from existing web traffic - you're already paying for this traffic; Warmly
- ensures you actually capitalize on it
- Re-activate stalled and closed-lost pipeline - catch returning visitors before they evaluate competitors
- Align sales and marketing on shared signals - both teams see the same real-time intent data
The Takeaway
If you're investing in marketing campaigns to drive website traffic, Warmly ensures you're not leaving insights - or revenue - on the table.
Every website visit is a signal. Every page view is context. Every return visit is an opportunity. Warmly captures all of it, enriches your CRM, and activates your sales engagement platforms - turning anonymous traffic into qualified pipeline with meaningful context that drives results.
Warmly identifies. Your sales stack converts.
Sources
95%+ of B2B visitors are anonymous: iBeam Consulting
99% of businesses report increased sales/ROI with intent data: The Insight Collective
Intent data drives up to 70% higher conversion rates: Vidico
Intent-qualified leads reduce sales cycles by 20–40%: Landbase
91% of B2B tech marketers use intent data to prioritize accounts: Martal Group
Companies responding within 1 hour are 7× more likely to qualify leads: ChatMetrics
36% higher retention and 38% higher win rates with intent alignment: Landbase
20–40% win-back probability vs 5–20% new acquisition: Mannheim University via Visable
Average B2B SaaS win rate ~21% (79% closed-lost): The Digital Bloom
👉 Ready to turn website traffic into qualified pipeline? Start with Warmly for free or book a demo to see how
engagement insights power your sales stack.
Last updated: February 2026