Are you wondering how AI is being used for RevOps in 2025?

In this article, I’ll go over the best AI use cases and the best tools on the market for revenue operations.

TL;DR

• AI in RevOps automates complex workflows, delivers predictive insights, and unifies data across sales, marketing, and customer success.
• The main benefits of AI in RevOps include hyper-accurate forecasting, automated data hygiene, proactive recommendations, and seamless team alignment.
• Top use cases of AI in RevOps include automated lead scoring and prioritization, AI-driven outreach, dynamic prospect list building, personalized website engagement, sales forecasting, revenue leak detection, and real-time pipeline management.
• The best AI software for RevOps in 2025 includes Warmly (signal-based orchestration and engagement), UnifyGTM (multi-source intent data and AI agents), Demandbase (AI-driven ABM and personalization), and 6sense (predictive analytics and segmentation).

Before we dive into the use cases and software, I wanted to go over how AI has been revolutionizing RevOps:

How has AI been revolutionizing RevOps in 2025?

AI has been revolutionizing RevOps by automating complex workflows, unlocking predictive insights, and unifying data across the revenue engine. 

Before AI, when I started out in sales, we were struggling with spreadsheets, manual data entry, and gut‑feel forecasting.

Forecasts felt like educated guesses, and our team toggled between 10 tools just to find a single insight. We were constantly fighting data issues instead of driving growth.

With AI, all of that changes:

These innovations are driving better alignment between marketing, sales, and customer success to help you reduce churn, accelerate deal cycles, and help you close more deals.

What are the benefits of using AI for RevOps?

The main benefits of using AI for RevOps include:

• Better forecasting accuracy: AI is capable of analyzing vast datasets to identify patterns and predict revenue outcomes with higher precision than manual methods.
• Data-driven insights: Machine learning uncovers hidden trends and correlations so you can make smarter decisions (e.g., you identified underserved segments and boosted sales by 15%).
• Process automation: Routine tasks like lead scoring, data cleansing, and report generation are automated, so you can focus on strategic initiatives.
• Optimized pipeline management: AI continuously monitors deal health and recommends actions to advance stalled opportunities or mitigate churn risks.
• Personalized on-site engagement: You can tailor outreach and content to different website visitors based on their firmographic data with AI sales chatbots (more on that later). 
• Automated outreach: AI sales agents are now capable of engaging prospects with personalized, context-aware messaging across email, chat, and social to scale outreach without having to hire more sales reps.

What are the 8 best use cases of AI for RevOps?

Here are the 8 use cases of AI for RevOps that I’ve seen work best in the industry: 👇

#1: Automated lead scoring and prioritization

My #1 way to use AI for RevOps is to score leads and prioritize them based on their potential to become paying users for my software.

Automated lead scoring and prioritization uses AI to evaluate and rank leads based on their likelihood to convert, so your team can focus on the most promising prospects first.

The technology takes into consideration:

• The buying intent of the leads (e.g., are they in the market for a solution like yours?).
• The topics they are actively researching.
• The pages on your website that they’re looking at.
• How do they fit within your ICP?

For example, Warmly offers RevOps teams information on different client accounts, including their ICP-fit score, trend, intent signals, and research intent.

With intent-based scoring, your reps can:

• Surface hot leads in real-time.
• Trigger the right initial outreach and follow-up sequences automatically (more on sales automation later).
• Shorten sales cycles by catching prospects while buying interest is high.
• Reduce time wasted on low-intent or unqualified prospects.

This is where Warmly (that’s us) makes the difference by combining CRM data, data from 10+ data enrichment providers, and live buyer signals to help you build continuously updated lead scores that reflect buyer readiness.

The way it works is that hot leads are routed to sales with Slack alerts and automatic CRM syncs, so your team can engage them at the right moment.

#2: Automated email and LinkedIn outreach

Next up, your RevOps team can leverage AI to automatically reach out to your warm prospects based on pre-determined criteria that you can set.

Here’s a workflow that we have been working on with 11x’s sales agents to create:

Instead of your human team manually reaching out to prospects after identifying them with visitor identification software like Warmly, 11x’s AI SDR uses Warmly’s warm lead data to prioritise contacts based on intent signals, such as:

• Website activity (e.g., visited your pricing page).
• Chatbot interactions.
• Research intent.
• Email engagement.
• Recorded sales activity in your sales CRM.
• And then automatically reach out to them for you.

Here’s what the process looks like:

• Warmly de-anonymizes your site visitors (both companies and contacts so the outreach can be more targeted).
• Our software filters prospects based on intent signals and any existing segmentation rules that you’ve set up in your account.
• The leads are then funnelled to the outreach path based on their intent.

➡️ We prefer using this workflow for the warm leads, not cold or hot leads.

This workflow can also be customized. You can use segments to narrow down your leads to people who’ve fulfilled specific intent signals.

For example, you can create an AI SDR campaign for leads who have researched your competitors or buyers who have already interacted with your website’s AI chat.

Your sales team will be able to focus on nurturing high-priority leads by leaving the legwork to 11x’s AI SDRs.

Book a demo to find out more about this sales workflow that can book you meetings with qualified leads on autopilot using intent data.

#3: Building prospect lists

Your sales team can leverage AI to build targeted prospect lists that are based on your ICP.

In the context of RevOps, that includes using machine learning to automatically identify, enrich, and qualify leads that match your ICP by analyzing firmographics, behavior, and intent signals across multiple data sources.

Tools like Clay pull data from 50+ sources (like LinkedIn, Apollo, and Hunter) and let you build dynamic prospect lists enriched with real-time company and contact data.

You can even use OpenAI directly inside Clay’s AI prospecting tool to personalize outreach at scale — for example, generate custom intros based on recent job changes or shared interests.

#4: Personalized website engagement (Chatbot)

You can set up an autonomous sales chatbot that can engage with high-intent and target accounts visiting your website, even when your sales team is not around.

The beauty of these AI-powered chatbots is that you can customize how you want them to interact and in what scenarios they should interact.

For example, Warmly’s AI chatbot for RevOps teams can be customized to run:

• For specific target audiences (e.g., company size <100).
• With a condition, such as prospects being on the Pricing page.
• The specific message you want it to start with, and then the routing rules.

Today’s intelligent chat systems do more than just answer frequently asked questions (like you’d see in the customer support of an airline).

They can adapt in real-time based on who’s visiting your site, where they came from, what pages they’ve viewed, and what their intent might be. 

Instead of pushing each buyer through the same chatbot funnel, they can personalize the conversation by:

• Greeting returning prospects by name.
• Surfacing relevant content, such as case studies.
• Offering to book a demo when the timing’s right, such as when they’re visiting your pricing page.

That kind of real-time, contextual awareness is exactly what turns anonymous traffic into meetings booked.

Warmly’s AI chat can be trained on your company’s actual messaging, so it sounds like your sales team.

It also knows your ICPs, monitors Warm Intent Signals, and adjusts its responses accordingly. 

This way, if a lead from a closed-lost deal revisits your site, it can say “Welcome back.” 

And if a high-fit account shows interest in pricing, it can immediately offer to schedule a demo, with no human intervention required.

Our AI Chat comes with an extra twist: your human reps can jump into the conversation with high-value leads when things start getting hot.

➡️ This is what Kandji did to book 2 meetings with hot prospects in about 8 minutes.

#5: Setting up lead workflows and nurture sequences

Setting up lead workflows and nurturing sequences includes creating dynamic, automated journeys that adapt in real-time to each lead’s behavior, intent, and engagement level.

This ensures that every prospect gets the right message, at the right time, through the right channel.

Instead of static email drips (that we did in 2015), AI monitors activity like page visits, email clicks, or CRM updates, and automatically triggers personalized follow-ups, LinkedIn messages, or handoffs to sales based on readiness to buy.

➡️ This keeps your pipeline warm and active without manual oversight.

Warmly’s AI-powered Orchestrator handles this entire process end-to-end.

As leads interact with your content, site, and ads, Warmly’s software detects their intent level and routes them into tailored email and/or LinkedIn campaigns. 

Each message or connection request the Orchestrator sends will be perfectly tailored to every prospect’s journey stage, previous interactions, and behavioral signals, making your messaging more relevant and personalized across levels.

#6: Sales forecasting

Sales forecasting in the context of RevOps uses machine learning to analyze historical CRM data, deal trends, rep behavior, and buyer signals to accurately predict future revenue and deal outcomes — far more reliably than traditional spreadsheet-based forecasting.

The way it works is that it continuously updates forecasts in real-time as new data comes in, flags at-risk deals, and surfaces early indicators of pipeline gaps or missed quotas.

Tools like Gong Forecast combine CRM data with conversation intelligence, tracking over 300 signals (like deal momentum, email silence, or decision-maker engagement) to deliver highly accurate forecasts and help teams hit their number with confidence.

The tool can alert your sales reps when a deal is close to being lost and highlight potential causes to help your human reps address them on time.

#7: Revenue leak detection and prevention

AI can proactively detect revenue leaks by identifying breakdowns or inefficiencies across your funnel, from misrouted leads to stalled deals, unbilled renewals, or pricing inconsistencies.

It continuously monitors CRM activity, contract data, pipeline stages, and billing systems to surface hidden issues before they impact revenue.

For RevOps leaders, this means catching errors you didn’t know existed: forgotten follow-ups, misaligned quota allocations, or even churn risks due to unmet SLAs.

This kind of intelligent alerting creates transparency across the revenue engine, helping teams fix leaks fast and improve revenue attainment quarter over quarter.

Tools like Clari offer this kind of functionality — for example, it can flag “deal slippage” when a high-value opportunity consistently moves from one quarter to the next, or warn when renewal opportunities go untouched for too long.

➡️ For example, Clari’s Revenue Leak Detection module uses AI to identify pipeline gaps like neglected renewals, under-engaged reps, or coverage blind spots. 

Learn more about it here from their team:

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#8: Warm offers

Last but not least, you can incorporate dynamic offers on your website to present to your visitors instead of static banners or generic "Book a Demo" buttons.

For example, Warmly’s Warm Offers trigger context-aware popups, CTAs, or messages based on buyer behavior, company data, and intent signals.

Our dynamic offers take into account who the visitor is, what pages they’ve viewed, and where they are in the buying journey.

Imagine the following two scenarios: 

• There’s a returning decision-maker from a target account now browsing your pricing page. The tool triggers a time-sensitive demo offer.
• On the other hand, a first-time visitor from a lower-fit company sees a relevant case study.

This increases conversion rates by meeting prospects with the right message at the right time, all without manual intervention from your team.

The result? No more interruptive, one-size-fits-all CTAs. Every visitor sees a relevant offer.

RevOps teams can build these pop-ups in seconds with a no-code editor, easily segment audiences, and sync all activity directly with their CRM. 

Performance is tracked automatically, so you’re not guessing what works - your team is already doubling down on what converts.

The 4 best AI tools for RevOps in 2025 to level up your sales motion

Here’s a breakdown of the 4 best AI tools for RevOps in 2025:

#1: Warmly

Warmly offers the best AI tool for RevOps teams as it provides you with automated lead scoring, best-in-class sales automation, a smart sales chatbot and AI SDR.

Our software helps you identify your warmest leads and reach out to them immediately with our engagement features.

Warmly is a signal-based revenue orchestration platform that lets you:

• Identify website visitors.
• Reveal which visitors are most likely to convert right now.
• Gain quality insights into prospective customers, allowing your sales reps to tailor their strategies accordingly.
• Automate essential sales processes on top of buying intent signals.

Let’s look at some features that make Warmly so popular among GTM teams worldwide:

Feature #1: Identifies website visitors and reveals their buyer intent

Warmly identifies both companies and individuals visiting your website.

Every identified lead is enriched with granular B2B data that helps your sales reps determine which of them fit your ICP profile and tailor their approach accordingly, including:

• Contact details (company and personal names, email addresses, LinkedIn profiles, phone numbers, etc.).
• Firmographics (location, industry, size, etc.).
• Technographics (the technology and software a company primarily uses).
• Demographics (individual job roles, seniority, etc.).
• CRM data (past interactions with your reps, won and lost deals, former champions, etc.).

However, that’s not everything.

Warmly also tracks intent data, translating it into actionable insights your sales team can leverage to detect leads most likely to convert right now.

Warmly detects several types of intent data, such as:

• First-party intent: This includes intent signals that the leads left in your channels (website, app, etc.), such as website visits, the specific pages they visited, time spent on high-intent pages, recurring visits, etc.
• Second-party signals: These come from monitoring LinkedIn for things like job change intent, new funding rounds, etc.
• Third-party intent: This includes the intent signals your leads left across the web, such as web searches that include keywords relevant to your product, visits to competitors’ websites or interactions with their ads, etc.

But why is this so important?

With intent data, your SDRs can identify and prioritize your hottest leads from the start instead of wasting their efforts on cold or low-value leads.

Feel free to check out our product walkthrough to learn more about Warmly’s features in use:

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Feature #2: Sales automation

Warmly has several automation features to help you put essential sales operations on autopilot and ensure that no high-value lead is missed again.

Firstly, the Orchestrator lets you streamline LinkedIn and email outreach by automatically adding high-intent leads to specific sequences.

Our tool lets you set up all the essential parameters, enabling you to completely customize it to fit your needs, goals, and target market, including:

• Specify the trigger that sets the sequence in motion (e.g., a visitor goes to a high-intent page, such as pricing).
• Define the criteria the visitor needs to meet to be targeted (e.g., company size, industry, job role).
• Set up the frequency at which you want the workflows to run and the maximum number of people targeted in a single account.
• Decide what action you want the Orchestrator to take (e.g., sending a contextual email, personalized LinkedIn DM, or connection request).

Try it yourself 👇or watch it in action. 

Then there’s the AI Chat that leverages the power of AI to engage high-intent leads on your website by:

1. Asking them qualifying questions.
2. Answering their queries.
3. Booking meetings.
4. Offering relevant collaterals, etc.

The AI that powers AI Chat is fully trainable, meaning you can tailor it to your specific brand tone of voice and other requirements.

Finally, Warmly’s automated alerts notify sales reps via Slack whenever a high-intent lead lands on your website or takes a high-intent action. This significantly shortens the time to lead, increasing your chances of getting more conversions.

Note: On Warmly’s Business plan and above, you can also automate lead routing using the round-robin method or set up any other criteria by which you want leads to be distributed.

Feature #3: Personalized outbound

Warmly has two types of tools for sales outbound - AI SDR and AI Copilots.

Our platform continuously monitors website traffic to identify visitors who show buying intent. 

The way it works is that the AI agent detects intent by pulling and analyzing various data, such as firmographics, contact details, and behavioral insights like pages visited, time spent on-site, interactions with competitors’ content, etc.​

Once a visitor on your website is identified as high-intent, Warmly's AI SDR initiates personalized outreach through email, LinkedIn, or chat, ensuring the messaging is perfectly tailored to the visitor's behavior and profile. 

After this, the AI SDR takes care of follow-ups to further nurture the leads and guide them down your sales funnel.

At the same time, Warmly’s AI Copilots assist your sales reps by:

1. Looping in your human reps when it comes to interactions with the warmest leads.
2. Providing your team with real-time insights and recommendations so your reps reach out to the highest-value leads at the best time, and so they do the right thing to convert them.

Feature #4: Live lead engagement

Warmly has another trick up its sleeve against other tools on the market for users who want to make the most of the traction gained by the intent insights the platform uncovers.

Namely, Warmly lets you engage your leads in a live video call while they’re still on your website.

When you go to the “Warm Calls” section of Warmly’s dashboard, you can see who’s visiting your website and monitor their sessions in real-time.

Once your reps assess the time is right, they can hop on a video call straight from Warmly’s dashboard.

As any sales rep knows, nothing can help you close more deals than one-on-one meetings, so make sure to make the most of them.

Note: The Live Video Chat feature is available only on Warmly’s Enterprise plan.

Try it out here:

Pricing

Warmly has a free forever plan that allows you to identify up to 500 companies and individuals visiting your website per month.

In addition to that, you can set up ICP filters to quickly identify high-quality leads and automate basic lead routing.

However, you wouldn’t get access to the AI sales agent capability with 11x on the free tier.

There are three paid tiers to choose from to access the AI sales agent:

1. Data Only: Starts at $599/month when billed monthly, and includes unlimited seats, 5,000 monthly visitors revealed, first-party intent signals, alerts, and access to Warmly’s prospecting database.
2. Business: Starts at $19,000/year for up to 10,000 visitors or $45,000/year for up to 75,000 visitors, which includes second-party signals, sales orchestration, and lead routing.
3. Enterprise: Custom pricing, which lets you identify a custom number of visitors, includes everything in Business, plus custom signals and warm calling.

#2: UnifyGTM

Best for: Accessing multiple intent data sources and combining them with AI agents.

UnifyGTM offers a visitor identification platform that helps RevOps teams drive pipeline by giving them access to multiple intent data sources, AI, and automation.

The platform is ideal for brands looking for an all-in-one solution for warm outbound.

Features

• Get access to 10+ data sources to identify when buyers are ready to book a demo, featuring 1st and 3rd party signals.
• Automated plays that help you craft custom prospecting, enrichment, AI research, and sequencing workflows that run on autopilot.
• Multi-touch sequences that let you reach leads where they are by sending them personalized messages with managed deliverability.
• UnifyGTM’s AI Agent can help you scale account research and personalized messaging on your website. The tool can scrape websites, Google and CRM data to engage with your buyers.

Pricing

UnifyGTM offers a tiered subscription pricing as well as a credit-based system for using the platform’s features to reveal companies, phone numbers, and email addresses:

• Growth: $700/month when billed annually, which gives you access to 30,000 credits, 2 Active Plays, 3 platform users, 1 email-sending user, and 5 Unify managed inboxes.
• Pro: Custom pricing, which gives you access to 100,000 credits, unlimited Plays, 5 platform users, 2 email-sending users, and a white glove onboarding experience.
• Enterprise: Custom pricing, which gives you access to 200,000 credits, 10 platform users, 5 email-sending users, and SSO.

It’s possible to purchase credits separately if you run out of credits in your existing paid plan.

UnifyGTM’s credit-based system charges you:

• 0.1 credit for each revealed company per month.
• 2 credits for each B2B email you reveal per month.
• 4 credits for each mobile phone number you reveal per month.
• 1 credit per B2B champion tracked per month.
• 5 credits per new hire per month.

➡️ Feel free to check out our comprehensive UnifyGTM pricing guide to figure out if the tool is the right option for you.

#3: Demandbase

Best for: Identifying and targeting the right buyers with the right message to support ABM campaigns.

Demandbase offers a sales intelligence platform built for ABM teams, which has a wide range of features designed for RevOps teams.

It’s a viable platform for larger companies looking to retarget prospects at scale with relevant messages and provide leads with a personalized website experience.

Features

• Account-based marketing orchestration: You can create customizable workflows aimed at specific accounts/audience segments.
• Ad targeting options: Display personalized ads to high-value accounts.
• Real-time website personalization: Leverage buying intent and B2B data to provide each target account with a tailored web experience, including everything from messaging and images to offers and CTAs.
• Agentbase: A system of connected AI agents for total GTM alignment.

Pricing

Demandbase does not include its pricing, so you’d have to contact their team to get a quote.

➡️ The only thing revealed on its website is that its pricing model includes a platform fee that covers all the essential services and a flat user fee.

#4: 6sense

Best for: Identifying accounts on your website that your team can reach out to.

6sense offers an AI-powered ABM solution that combines B2B data with intent signals to automate your ABM workflows.

The solution lets you identify surging accounts that are most likely to buy, so your human sales reps can react in time.

Features

• The platform tracks and gives you exposure to 65M+ companies, 600M+ buyer profiles, and 35K+ industries.
• Detects buyer intent and connects it with the rest of the lead’s customer journey so you can recognize leads most likely to convert based on their level of intent.
• AI-powered predictive analytics that’s capable of predicting prospects to prioritize in advance.
• Dynamic audience building: 6sense provides you with 80+ segmentation filters that let you define your ICP and identify the accounts that best fit it.

➡️ Feel free to check out our in-depth 6sense review that goes over the platform in greater detail.

Pricing

6sense has a free plan that provides access to 50 credits/month, Buyer Discovery features, access to contact and company data, alerts, and list management functionality with a Chrome extension.

To get more out of the software, you’d need to be on one of their three paid tiers:

• Team: Custom pricing, which gives you access to technographics, psychographics, access to Web, CRM, and SEP Apps, and the ability to add to CRM/SEP, and dashboards.
• Growth: Custom pricing, which adds 6sense intent (keywords), 3rd party intent, corporate hierarchy, and the tool’s prioritization dashboards.
• Enterprise: Custom pricing, which adds the platform’s predictive AI model, AI-recommended actions, and CRM & MAP activity.

Even though 6sense does not disclose its pricing on the website, I found 3rd-party data from Vendr that claims that the average 6sense contract value is $123,711 per year.

💡 Also, check out our comprehensive 6sense pricing guide, which covers the tool’s pricing structure in more detail and aims to answer whether the tool is worth it. 

What have historically been RevOps challenges that AI has been able to resolve?

AI has helped RevOps teams overcome several longstanding challenges by automating workflows, uncovering insights, and aligning GTM:

• Data silos & inconsistent reporting: Back in the day, data lived in disconnected systems (CRM, marketing automation, customer support), leading to inconsistent reports, duplicate records, and blind spots.
• Poor forecast accuracy: Forecasting relied on subjective rep inputs and gut feel, often leading to inaccurate revenue predictions.
• Lead scoring & prioritization: Manual or rule-based lead scoring often fails to reflect actual buyer intent or quality, wasting sales time on unqualified leads.
• Misalignment between sales, marketing & customer success: Departments had different KPIs, tech stacks, and customer views, hurting handoffs and customer experience.

Next Steps: Automatically engage ICP-fit leads with Warmly’s automation capabilities

From pre-qualifying website visitors and answering technical questions to booking meetings while your reps are sleeping, you can level up your RevOps motion with the AI tools for RevOps we went over.

But not all AI-powered RevOps software is created equal. Some excel at personalization, while others are built for multichannel campaigns.

And a few, such as Warmly, do it all.

If your sales team is serious about scaling outbound and nurturing inbound without burning out your team or having to hire more sales reps, Warmly is one of the smartest, most intent-driven sales platforms out there.

For example, our AI sales chat engages leads the moment they land on your site, and hands off warm conversations to your team at just the right time.

Here’s what else you’ll get by signing up for Warmly:

• The ability to identify potential buyers by tracking their interactions with your website and getting insights into their interest level.
• A wide range of accurate prospect contact details directly from the Coldly database, helping you reach out to the right people.
• Simplify your meeting process with automatic meeting scheduling that removes the back-and-forth, ensuring a frictionless booking experience.
• Send leads to the right salesperson automatically and notify them via Slack if a high-intent lead is active on your website.
• A Bombora integration that helps you proactively reach out to your warm leads and track who’s researching terms relevant to your product and brand, and get in front of them before your competitors do.
• Automate the search for high-potential prospects using AI technology, ensuring your sales team focuses on the right opportunities.

Sign up for Warmly’s free plan and find out how it can fill your pipeline with qualified leads (the setup takes a few minutes), or book a live demo to see it in action first.

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Old-school GTM playbooks are cracking under pressure. 

Static plans, siloed teams, and long cycles don’t cut it in today’s speed-first, AI-fueled world. 

If you want to break into a market and convert interest into pipeline, you need a go-to-market strategy built for how buyers actually move in 2025.

In this guide, I’ll walk you through how to build a modern GTM motion from scratch: from zero clarity to full-funnel visibility. 

Whether you're launching a new product, entering a new market, or rethinking how you align sales and marketing, this isn't just theory. 

It’s a practical, revenue-focused approach designed for teams who want to move fast and win smarter.

I’ll break down what GTM strategy really means today and teach you how to build a successful GTM strategy that will help you go from launch to pipeline to real revenue in no time.

TL;DR: 

• GTM in 2025 is fast, flexible, and AI-powered - The old static playbooks no longer work. Modern GTM strategies are dynamic systems that evolve with buyer behavior and connect product, marketing, sales, and RevOps in real time.
• Start with ICP clarity and real buyer pain - Successful GTM starts by defining your ideal customers based on live signals, understanding the real problems they face, and building messaging that speaks directly to those pain points.
• Match your GTM motion to how buyers actually buy - Whether sales-led, PLG, hybrid, or partner-driven, your approach should align with buyer expectations, not your internal structure.
• Fuel demand with smart orchestration, not spray-and-pray - Combine inbound, outbound, website, and ad tactics powered by behavioral data to meet buyers where they are and guide them through the journey.
• AI is now the GTM multiplier - From AI SDRs to predictive targeting, companies using AI to detect signals, automate outreach, and personalize touchpoints are moving faster and closing more pipeline.

Let’s dive in!

What is a GTM strategy?

A GTM strategy is your action plan for launching and selling a product in a specific market successfully.

But today, it’s no longer just about drafting personas, picking a few channels, and hoping for the best. 

A modern GTM strategy is a connected, cross-functional approach that aligns your product, marketing, sales, and customer success teams around one goal: generating real pipeline from day one.

At its core, a GTM strategy answers four critical questions:

1. Who are we targeting, and what pain do they feel?
2. What are we offering, and how does it solve that pain uniquely?
3. Where will we reach them, and how do they want to buy?
4. How do we drive demand, convert interest, and turn it into revenue?

Done right, your GTM strategy doesn’t just help you launch.

It helps you learn, iterate, and scale. 

And remember, GTM strategy is not a one-and-done doc. 

It’s a living system that connects insight to execution across the funnel.

What are the elements of a good GTM plan?

When crafting a good GTM plan, it’s important to understand that it isn’t just a checklist - it’s a growth engine. 

One that turns strategy into action, and action into a measurable pipeline.

So, here’s what the best-performing GTM plans include in 2025:

1. Clear ICP and segmentation

Who are you actually targeting - and who are you not? 

Strong GTM starts with knowing your ideal customer profile, segmenting by behavior and intent, and avoiding the trap of trying to market to “everyone.”

2. Compelling value prop and positioning

Why should they care? 

Your messaging needs to hit real pain, differentiate you fast, and speak to your buyer’s priorities, not just explain product features.

3. Multi-channel demand strategy

Great GTM plans don’t pick one channel and pray. 

They combine inbound + outbound + partner + product-led motions that match where the buyer is in their journey.

4. Sales strategy that matches how buyers buy

Are you self-serve? Enterprise field sales? PLG with assisted conversion? 

Your GTM needs to match sales motion to product complexity and deal size.

5. Revenue goals, signals, and feedback loops

A GTM plan without pipeline targets, key metrics, and real-time insights is just a deck. 

You need goals, a way to track what’s working, and a process to double down (or course correct) fast.

6. Cross-functional ownership

The best GTM strategies break silos. 

Marketing, sales, product, and RevOps need to work from the same playbook and look at the same data.

The bottom line is that a good GTM plan is focused, flexible, and aligned. 

And it’s not about launching with fanfare - it’s about launching with traction and consideration of all relevant factors.

How to build a GTM strategy in 2025 (Step-by-step guide)

When it comes to building a successful GTM strategy, the first thing you should do is forget bloated slide decks and vague templates. 

In 2025, building a go-to-market strategy means building a system: one that connects your audience, message, motion, and metrics from day one.

Here’s your no-fluff, 10-step playbook to go from zero to revenue.

Step 1: Nail your ICP, then segment deeper

Most GTM strategies start with basic firmographics: company size, industry, region.

But in 2025, that’s not nearly enough.

To actually generate pipeline, you need to know who’s most likely to buy and why. 

That means going far beyond surface-level data and building a living, breathing ICP based on behavior, buying signals, and real outcomes.

Warmly’s AI-powered ICP engine helps you do exactly that.

It analyzes your best customers to surface what actually makes them high-fit: things like product engagement, social activity, recent funding, job changes, and more.

Example: Let’s say your best customers are Series B HR tech companies with new heads of RevOps, high demo-to-close rates, and active LinkedIn hiring activity. 

Warmly uses that pattern to find net new accounts and people that match, so you’re not guessing who to target.

From there, you can instantly turn those insights into intelligent segments - highly specific audiences built for nurture sequences, outbound plays, or personalized ad campaigns.

Warmly also keeps these segments fresh. 

With real-time signal monitoring, you’ll always know when an account fitting your ICP shows intent, changes jobs, or lands on your pricing page. 

No more static ICPs. You evolve your targeting as your market evolves.

Pro tip: Don’t just build one ICP. 

Use Warmly to map your TAM into micro-segments, like expansion-ready accounts, net new logo targets, or churn-risk deals, and customize your outreach accordingly.

Step 2: Define the problem you solve

The fastest way to fail at go-to-market? 

Launching with a product-first mindset.

In 2025, the best GTM teams don’t lead with features; they lead with problems. 

Why? Because buyers don’t care what your product does until they believe it can fix something that matters to them.

So before you map campaigns or write a single line of copy, get crystal clear on this:

1. What pain are you solving?
2. Who feels it the most?
3. Why is it urgent right now?
4. And how does your solution solve it better than any alternative?

This isn’t just positioning - it’s GTM fuel. 

Because once you define the problem, everything else gets sharper: your messaging, your sales talk tracks, your ad hooks, your demos, your entire journey.

Here’s a simple framework to get aligned as a team:

“Our buyers are stuck with [pain]. It’s costing them [consequence]. 

Until now, their only options were [ineffective solutions].

We solve this with [your unique approach], so they can finally [desired outcome].”

If you can’t fill in those blanks, pause. You’re not ready to launch.

Warmly helps here too because defining the problem isn't a one-time workshop. 

It’s a feedback loop.

By monitoring live signals, such as web behavior, product interactions, and social media interactions, Warmly helps you see what your audience actually cares about. 

What they search. What pages do they visit? What topics do they engage with on LinkedIn?

This kind of insight tells you exactly which pain points are resonating, and which ones aren’t landing. 

So you can adjust your GTM narrative before you waste a quarter pushing the wrong story.

Remember - a good GTM strategy doesn’t just describe the problem. 

It proves you understand it better than anyone else in the market.

Step 3: Craft a value prop that sells

Once you’ve defined the problem, your next job is to show up with a solution that buyers actually want.

That’s where your value proposition comes in.

And let’s be clear: in 2025, a good value prop isn’t a fluffy slogan or a “mission statement.” 

It’s a sharp, specific, and immediately relevant promise of value.

Great value props do three things fast:

1. Show you understand the buyer’s world.
2. Explain how you solve their specific pain.
3. Connect that solution to a real business outcome.

Here’s a simple format I love:

“We help [ICP] solve [pain] by [solution], so they can [impact].”

For example:

We help B2B sales teams stop wasting time on cold prospects by using AI to prioritize real buying signals, so they can book more meetings, faster.

The more focused, the better. 

You’re not trying to impress everyone. You’re trying to immediately resonate with the right ones.

This is also where Warmly helps teams tighten their narrative with its live signal monitoring.

This allows you to see exactly what your ideal buyers are engaging with across channels - on your site, in your product, on social media. 

That insight helps you pinpoint which parts of your value prop are resonating (and which aren’t), so you can tweak in real-time.

For instance:

• Got a spike in demo conversions after testing “speed to lead” messaging? Double down.
• Seeing high bounce rates on “all-in-one” headlines? Time to sharpen the story.

And once you’ve got a winner? 

Warmly makes it easy to personalize your messaging at scale - by persona, vertical, or funnel stage - so your best-performing value prop hits exactly where it matters most.

Step 4: Validate your messaging fast

A lot of teams spend months refining messaging internally… only to launch and hear crickets.

Here’s the hard truth: your GTM strategy lives or dies by how fast you validate (or kill) your assumptions.

That includes messaging.

The smartest teams today treat messaging like a product: launch it, test it, measure response, iterate fast. 

Don’t wait until the full campaign is live. Test it in-market now.

Here’s how:

1. Run headline and value prop tests via outbound emails, LinkedIn ads, or landing pages.
2. Use live sales conversations to A/B test talk tracks and objection handling.
3. Watch buyer behavior, such as clicks, replies, and demo bookings, to see what resonates.

Pro tip: If a message doesn’t trigger curiosity, emotion, or action in the first five seconds, it’s not ready.

Step 5: Pick the right GTM motion

You’ve got your ICP. Your problem is clear. Your messaging is sharp.

Now it’s time to decide how you’re going to reach and convert your buyers.

Your GTM motion is the engine behind your entire strategy.

And today, one-size-fits-all doesn't exist. 

The best teams tailor their approach to how their buyers actually want to buy.

Here are the four core GTM motions, and how to think about them:

1. Sales-led

Best for: Complex products, large deal sizes, or multiple stakeholders

Use this when your buyers expect to speak with a rep before making a decision. 

This motion leans heavily on SDRs, AEs, and demos.

Warmly can help with this, too, as it doesn’t just automate outreach - it orchestrates smarter human conversations. 

When a high-intent lead lands on your site, Warm Chat engages instantly and notifies your reps when the lead shows high intent, allowing them to jump into live chat sessions at exactly the right moment. 

And if the conversation heats up? The chat can transition straight into a face-to-face video call from Warmly’s dashboard - no scheduling dance required.

Moreover, Warmly’s AI assistants will provide reps with all they need to know about the lead - their key interests, pain points, previous interactions, preferred communication approach, etc., helping each rep nail every call.

Example: A B2B cybersecurity platform selling into large financial institutions uses a sales-led motion. 

Here, deals require legal review, technical validation, and executive buy-in, so SDRs must initiate contact, AEs run tailored demos, and SEs join technical deep dives. 

And Warmly can help by alerting reps when a decision-maker from a target account lands on the site and provides tailored insights to help them open with the perfect hook.

2. Product-led (PLG)

Best for: Tools that can show value fast via free trials or freemium

Here, you let the product sell itself. 

This motion relies on a seamless onboarding experience and fast time-to-value.

Example: A SaaS tool for solo creators offers a freemium plan with instant access. 

Users can sign up, explore features, and unlock value in minutes, with no sales rep involved. 

The product is intuitive, sticky, and designed specifically to convert users organically into paid customers.

3. Hybrid (PLG + sales assist)

Best for: Mid-market, where buyers want to try but still expect support

Think of this as self-serve with a side of human. 

Buyers explore solo, but can raise their hand or accept outreach once they hit a certain threshold.

Example: A project management platform targets SMBs and mid-market teams. 

Buyers start with a self-serve free trial, and once they reach a certain usage threshold, they’re offered the chance to connect with a rep. 

This approach blends autonomy with human guidance at the right moment.

4. Partner-led

Best for: Ecosystem-heavy categories, channel distribution, or hard-to-reach buyers

Instead of reaching customers directly, you go through someone they already trust.

Example: A compliance software company targets hospitals and healthcare providers but primarily sells through large EMR vendors. 

Instead of selling directly, they co-market with partners, embed into their ecosystems, and close deals through trusted third-party recommendations.

Pro tip: You don’t have to pick just one. 

Many modern GTM strategies use a mix, like PLG for activation, sales-assist for expansion, and partners for enterprise reach.

But whichever route you choose, make sure it’s built around how your buyers want to buy, not how you want to sell.

Because in today’s market, forcing buyers into the wrong motion doesn’t just slow you down.

It sends them to a competitor who gets it.

Step 6: Design your demand engine

If your GTM motion is the vehicle, your demand engine is the fuel.

And building that engine means going way beyond lead forms and monthly blog posts. 

You need a dynamic, multi-channel strategy that meets buyers where they are, before they raise their hand.

That means:

1. Demand generation (getting on their radar).
2. Demand capture (being ready when they act).
3. Demand acceleration (moving them to a decision faster).

Here’s what a modern demand engine looks like:

1. Inbound and content play that educate and attract

SEO content, LinkedIn thought leadership, webinars, product explainers, and short-form video. 

Think less “corporate blog,” more “insight that earns trust.”

For example, you can use Warmly’s signal data to uncover the topics your ICP is actually searching, reading, and reacting to, and then create content that maps to their journey, not your internal assumptions.

2. Outbound that’s personalized, timely, and scalable

Spray-and-pray is dead. 

Your outbound needs to hit with relevance - the right person, the right moment, the right message.

Warmly’s Orchestrator helps by triggering personalized email and LinkedIn sequences based on buyer intent. 

If a high-fit prospect visits your pricing page? Warmly auto-fires a custom sequence. 

If they switch jobs? Boom - new outreach starts, fully tailored.

It’s like having an SDR that never sleeps and is always there to engage and nurture high-intent leads.

3. Website that converts, not confuses

Your website should act like your best rep by engaging visitors, answering objections, and booking meetings fast.

Warmly’s AI chat lets you turn your website into a lead generation machine by handling intelligent, contextual, and on-brand conversations 24/7. 

It adapts based on visitor behavior (returning buyer? job change? former closed-lost?) and drives people to the next best step, whether that’s content, a trial, or a meeting.

4. Ads and retargeting that follow the signal

Digital ads aren’t dead, but untargeted ones are. 

Make sure you run campaigns based on real-time behavior like demo visits, job changes, or LinkedIn activity.

Warmly’s signal-based ad targeting engine lets you do exactly that.

It builds dynamic segments from onsite and offsite intent signals, syncing directly with your ad platforms. 

You get hyper-targeted audiences without the manual lift, so your budget goes to warm buyers, not random clicks.

Moreover, you can even use its Warm Offers feature to serve personalized pop-ups to high-intent visitors, based on company, behavior, and stage, where every CTA feels timely, not generic.

5. Multi-threading and stakeholder engagement

Most deals stall because you’re talking to one person. 

Build pipeline momentum by engaging everyone involved in the decision.

For instance, Warmly automatically identifies all key stakeholders in high-intent accounts and then personalizes outreach to each one. 

This way, you’re not just creating interest. You’re creating consensus before making your actual pitch.

Pro tip: Don’t silo your demand strategy by channel. Instead, think in terms of journey orchestration. 

What does the buyer see first? What happens after they engage? What nudges them from curious → serious → sold?

The demand engine isn’t about flooding the funnel. 

It’s about fueling the right conversations at the right time with the right people.

Step 7: Build a buyer journey (not a funnel)

The traditional funnel is dead. 

Buyers don’t move in straight lines anymore, and your GTM shouldn’t either.

In 2025, it’s all about meeting buyers where they are with the right message, the right channel, and the right nudge, all based on their actual behavior, not stage-based assumptions.

So instead of building a funnel, map the buyer journey. Think:

1. What triggers their interest?
2. What questions do they ask at each step?
3. What signals show they’re ready to talk to sales?
4. Where do deals slow down or fall through?

When you build around those moments, you stop guessing and start guiding.

Step 8: Align sales, marketing & RevOps early

Misalignment kills go-to-market.

It doesn’t matter how good your message is, how smart your segments are, or how slick your campaigns look.

If sales, marketing, and RevOps are running different plays, the whole thing breaks.

This is why the best GTM teams don’t just “collaborate.” They operate as one system. 

That means:

• Shared definitions of pipeline, lead quality, and success.
• A unified view of accounts, touchpoints, and engagement.
• Agreed-upon handoff points and SLAs.
• Constant feedback loops between what’s happening in-market and what’s happening in the CRM.

This isn’t a once-a-quarter sync. It’s an operational rhythm.

And it starts early, way before launch. 

Bring teams into planning from day one. 

Align on the ICP, messaging, scoring, outreach, and goals together.

Pro tip: Don’t wait for dashboards to catch issues. 

Set up live feedback between reps and marketers, like what messaging is landing, what objections are blocking deals, or what channels are driving real intent. 

Then adjust in real-time.

Check out our in-depth guide on how you can leverage AI to align sales and marketing across levels in no time.

Step 9: Set revenue goals and leading indicators

If your GTM strategy doesn’t tie back to revenue, it’s just a marketing plan with a fancy name.

In the current business landscape, you can’t afford to wait until end-of-quarter to see if your go-to-market motion is working. 

You need to track real performance in real-time, starting from the initial signal, not just the outcome.

Start by setting clear, measurable goals:

1. How much pipeline do we want to generate by when?
2. What’s our target conversion rate by stage?
3. What’s our cost per opportunity or cost per meeting booked?

Then break it down with leading indicators that show if you’re on track, such as:

1. Demo requests.
2. Sales-qualified leads (SQLs).
3. Reply rates and engagement by persona.
4. Product activation milestones.
5. Influenced pipeline by channel.

These early signals help you optimize before it’s too late. 

They also help you course-correct faster, like ramping up what’s working and cutting what’s not.

Pro tip: Don’t measure in isolation. 

Link marketing activity, outbound plays, and sales touches to shared revenue outcomes. 

Everyone should be looking at the same dashboard and held accountable to the same goals.

This is another area where Warmly gives GTM teams a serious edge.

Namely, its signal-aware marketing attribution connects every touchpoint to revenue. 

This means you’ll know exactly which message variant - and which channel - led to engagement, pipeline, and closed-won deals, so you can double down with confidence.

Step 10: Launch, learn, and iterate

The launch isn’t the finish line - it’s the starting point.

And for best results, you should aim for fast feedback. 

You don’t need everything figured out on day one.

You just need a clear plan, tight tracking, and a bias toward action.

Here’s what that looks like:

1. Get to market fast with your best hypothesis.
2. Watch what works (and what doesn’t) in real-time.
3. Double down on high-signal plays.
4. Cut what’s not converting.
5. Update messaging, outreach, and targeting weekly if needed.

And always remember - modern GTM isn’t linear. It’s iterative. That’s what makes it scalable.

What are some of the popular go-to-market strategy frameworks?

There’s no one-size-fits-all GTM strategy. 

But over the years, several frameworks have emerged to help teams bring structure, focus, and alignment to their go-to-market motion. 

Here are some of the most widely used ones in 2025:

1. The Four Fits Framework (Product-Market-Channel-Model Fit)

Originally popularized by Brian Balfour (ex-VP Growth @ HubSpot), this framework helps you align four critical components:

1. Product Fit - Does your product solve a meaningful problem?
2. Market Fit - Is there a clear, reachable audience that needs it now?
3. Channel Fit - Do you have scalable, repeatable ways to reach your audience?
4. Model Fit - Can you profitably monetize the solution through your chosen GTM motion?

Best for: Startups and early-stage companies trying to validate GTM direction before scaling.

2. The AIDA Framework (Awareness–Interest–Desire–Action)

A classic marketing model that’s still useful for GTM planning, especially when mapping messaging and funnel stages:

1. Awareness - Capture attention through inbound, paid, or partner channels.
2. Interest - Provide educational content or product value.
3. Desire - Nurture leads with social proof, demos, and case studies.
4. Action - Drive conversion through personalized offers and CTAs.

Best for: GTM teams building multichannel campaigns and nurturing journeys.

3. The Bowtie Funnel

Unlike traditional funnels that end at conversion, the Bowtie model accounts for post-sale expansion, which is critical in SaaS and recurring revenue models.

1. Left side: Awareness → Evaluation → Purchase
2. Middle knot: Conversion
3. Right side: Onboarding → Adoption → Expansion 

Best for: PLG and SaaS companies optimizing for lifetime value and retention.

4. SPICED by Winning by Design

A modern B2B sales framework that maps perfectly to GTM strategy, especially in revenue teams:

1. Situation: Where is the buyer now?
2. Pain: What’s their key problem?
3. Impact: What happens if it’s not solved?
4. Critical event: Why act now?
5. Decision: How do they make buying decisions?

Best for: Revenue teams that need to align sales, marketing, and customer success under one shared GTM narrative.

How AI is reshaping GTM strategies in 2025 (and how you can adapt)

AI hasn’t just improved go-to-market, it’s rewritten the playbook entirely. 

The most successful GTM teams today are those using AI to move faster, get sharper signals, and create deeply personalized experiences at scale.

Here’s what’s changed:

• From manual to automated outreach: GTM teams are using AI SDRs and AI chat to handle cold and lukewarm leads automatically, freeing human reps to focus only on the hottest opportunities.
• From generic to personalized touchpoints: AI pulls signals from CRMs, web behavior, job changes, and more to tailor messages, landing pages, and even entire websites.
• From “we think” to “we know”: Sales forecasting, buyer scoring, and attribution modelling now run on live data, and not hunches, giving teams a clear path to revenue.

And here’s what you can do right now to keep up:

1. Automate intent-based outreach - Use AI SDRs to reach out to high-intent leads as soon as they hit your site or show off-site buying signals. Warmly + 11x’s workflow is a great example - prospects who engage with your pricing page get auto-messaged, qualified, and routed to the right rep.
2. Deploy intelligent chat on your site - AI chatbots now do far more than greet visitors. They qualify leads, personalize messages on the fly, and even hand off to human reps or video calls mid-convo.
3. Go after off-site researchers - With Bombora-style data, you can target prospects who haven’t visited your site yet, but are researching your category. Combine this with auto-sequencing or LinkedIn ads to engage them before competitors do.
4. Use AI to prep for every sales call - Tools like Warmly and UnifyGTM gather everything from site content to LinkedIn activity and CRM data so reps know exactly what to say and who to say it to.
5. Launch AI-personalized landing pages - Tools like Demandbase and Landingi let you tailor landing pages and CTAs based on visitor segments. No-code needed, just intent and firmographic triggers.
6. Forecast more accurately - Platforms like Gong tap into your CRM, call transcripts, and engagement data to project pipeline value, identify at-risk deals, and course-correct early.
7. Analyze conversations and spot patterns - With tools like Fireflies, your team can uncover trends in buyer objections, highlight coaching moments, and create summaries that drive better follow-ups.

FAQs

Who needs a GTM strategy in 2025?

Any company launching a new product, entering a new market, or targeting a new audience needs a go-to-market (GTM) strategy in 2025. 

This includes startups looking for product-market fit, mid-sized SaaS companies scaling their offering, and even enterprise players repositioning for a new vertical. 

A strong GTM strategy helps you prioritize the right accounts, align teams, and avoid costly misfires in a competitive, signal-driven market.

What are the different types of GTM?

The four most common GTM motions are sales-led, product-led, hybrid (product-led with sales assist), and partner-led. 

Sales-led motions rely on reps and demos, product-led motions focus on self-serve and fast time-to-value, hybrid blends both for flexibility, and partner-led strategies leverage ecosystems and channel partners. 

Choosing the right one depends on your product complexity, deal size, customer expectations, and market access.

What is a good example of a GTM strategy?

A strong example is Figma’s product-led GTM: 

They launched with a freemium model, focused on collaboration features that naturally spread within teams, and layered in sales once adoption hit critical mass. 

Their GTM strategy aligned perfectly with their audience - designers and developers who prefer self-discovery - and used usage data to trigger targeted outreach. 

It’s a textbook case of leveraging virality, data, and expansion loops to drive efficient growth.

Next steps: Build a winning GTM strategy today

Building a successful go-to-market strategy is about more than choosing channels or setting goals.

It’s about alignment, precision, and speed. 

From nailing your ICP and value proposition to choosing the right motion and layering in the right tech, the best GTM teams are those who move fast, learn faster, and always stay close to the customer.

And AI isn’t just a “nice to have” anymore - it’s a multiplier. 

The right tools can help your team detect buying signals earlier, engage warmer leads faster, and personalize touchpoints that actually convert.

If you're ready to bring this strategy to life, Warmly can help you do it.

From identifying your best-fit accounts to triggering real-time outreach when the moment is right, Warmly gives your GTM team the signal intelligence and automation they need to drive revenue without the guesswork.

Book a demo with our team and see how to build smarter, faster, more aligned GTM workflows today.

Read more

• AI GTM: Top Use Cases, Software, & Examples [2025] - Explore how AI is transforming go-to-market strategies with real-world use cases and the top tools leading the charge.
• AI in Sales and Marketing: How to Get More Sales? - Learn how AI bridges the gap between sales and marketing to drive more pipeline, faster.
• Are AI Agents Worth It In 2025? Expectations vs. Reality - Cut through the hype and find out what AI agents can actually deliver in modern GTM workflows.
• AI for Sales: Best Tools & Tips [2025] - Discover the top AI tools and tactics that today’s smartest sales teams are using to win more deals.
• A Buyer’s Checklist Before Buying Demand Generation Software - Before you invest, use this checklist to ensure your demand gen software will deliver real results.
• AI Marketing Strategy: Top Use Cases and Tools - From predictive analytics to AI content, here’s how to build a future-ready marketing strategy powered by AI.

Forget clunky CRMs, disconnected systems, and guesswork. 

Today’s fastest-growing companies are winning because they’ve replaced static go-to-market plans with real-time, insight-fuelled GTM motions powered by AI and clean, connected data.

That shift has a name: GTM intelligence.

In this guide, I’ll break down:

1. What GTM Intelligence actually is (hint: it’s more than “just better data”).
2. Why traditional GTM strategies are breaking under pressure.
3. How top teams are using this new category of software to align sales and marketing, boost pipeline, and move faster than the competition.

I’ll also show you which tools are leading the space, and what to look for if you want your GTM to be smarter, sharper, and truly AI-ready.

TL;DR

• GTM intelligence connects live buyer signals, clean data, and AI to help sales teams target smarter, move faster, and close more revenue.
• Traditional GTM strategies are failing because they rely on outdated CRMs, static lead scores, and siloed tools, causing teams to miss high-intent buyers.
• The core pillars of GTM intelligence include buyer intent, account signals, timing optimization, and personalization at scale.
• Top use cases include spotting in-market buyers before they raise their hand, automating personalized outreach, prioritizing hot accounts, and fueling AI-powered SDRs.
• Warmly, ZoomInfo, SalesIntel, and 6Sense are leading the GTM intelligence space in 2025, with Warmly standing out for real-time intent tracking and full-funnel AI orchestration.

Ready? Let’s get into it.

What is GTM intelligence?

GTM intelligence is the engine behind modern, high-performing go-to-market teams.

It’s not just about having more data. 

It’s about connecting the dots between real-time buyer signals, high-quality contact and account data, and AI-driven insights that guide every move your revenue team makes.

Think of it as the opposite of “spray and pray.” 

Instead of guesswork, GTM intelligence gives you clarity: who’s in-market, what they care about, and how to engage them across sales, marketing, and RevOps.

At its core, GTM Intelligence brings together:

1. Clean, enriched B2B data (firmographics, technographics, direct dials, etc.)
2. Live buying signals (intent, hiring trends, funding events, tech installs)
3. AI-powered insights that surface next-best actions, personalize messaging, and trigger workflows

By combining all three, teams can finally ditch outdated playbooks and replace static GTM strategies with agile, data-informed execution at scale.

Next, let’s look at why traditional GTM strategies are falling short and how GTM Intelligence solves what they never could.

What is the problem with traditional GTM strategies?

The short answer? They’re built on shaky ground.

Traditional go-to-market strategies rely heavily on outdated CRMs, disconnected tools, and static audience segments. 

They assume buyers follow a linear journey, and that yesterday’s data is good enough for today’s decisions. 

But in 2025, that approach is a recipe for missed pipeline.

Here’s what’s going wrong:

• CRM data is broken - Up to 90% of CRM records are incomplete or stale. That means reps waste time chasing dead leads or missing prime opportunities.
• Signals are scattered - Valuable buying intent is buried across emails, notes, call recordings, and disconnected platforms. Nothing talks to each other.
• AI can’t fix messy data - Even the smartest tools fall flat without clean inputs. If your foundation is flawed, AI just amplifies the chaos.

The result?

Sales and marketing teams work in silos, campaign performance tanks, and growth stalls, not because of a lack of effort, but because of a lack of intelligence.

Now let’s flip the script.

What are the benefits of GTM intelligence?

GTM intelligence doesn’t just fix what’s broken.

Instead, it unlocks a whole new way to go to market.

When your data is clean, your signals are live, and your AI is actually useful, every team across the revenue engine moves faster, smarter, and with more precision. 

Here’s what that looks like in practice:

• Smarter targeting, higher conversions - Stop wasting time on accounts that aren’t a fit. GTM intelligence surfaces high-intent buyers before they raise their hands, so you can reach them early with the right message.
• Personalization at scale - With real-time data on buyer behavior, job changes, tech usage, and more, you can tailor outreach and campaigns that actually land without spending hours rewriting every email.
• Aligned teams, unified execution - Sales, marketing, and RevOps all work from the same source of truth. That means fewer handoff issues, tighter plays, and better results across the board.
• Faster deal cycles - Timing is everything. GTM intelligence helps you act the moment buyer signals fire, cutting down ramp time and accelerating your pipeline.
• Better forecasting, less guesswork - Instead of relying on lagging indicators, you get predictive insights that help prioritize the accounts and plays most likely to win.

In short? GTM intelligence turns reactive GTM into proactive revenue execution.

What are the core pillars of GTM intelligence?

At its core, GTM intelligence is about knowing what matters, when it matters, and acting on it fast.

Let’s look at the four key pillars that power high-performance go-to-market teams in 2025:

1. Buyer intent

This is your unfair advantage. 

Buyer intent data reveals who’s actively researching solutions like yours before they ever hit your website. 

Whether they’re comparing vendors, reading product reviews, or downloading whitepapers, GTM intelligence picks up on that digital body language and helps you strike at the right moment.

2. Account signals

GTM intelligence platforms track real-time changes across your target accounts, such as funding announcements, hiring spikes, tech installs, leadership changes, and more. 

These are the breadcrumbs that tell you who’s ready, what they need, and where the opportunity is emerging.

3. Timing optimization

Timing still beats talent. 

GTM intelligence ensures you're engaging the right buyers when they’re most likely to convert by combining historical patterns, fresh signals, and predictive models. 

No more “spray and pray.” 

Now it’s “signal in, action out.”

4. Personalization at scale

Generic messaging is dead. 

With live insights into buyer behavior and company context, you can tailor outreach, ads, and nurture flows with pinpoint accuracy without slowing down your team. 

Think: AI-assisted personalization that still feels 1:1.

7 real-world use cases of GTM intelligence for sales teams

GTM intelligence isn’t just a strategy, it’s a revenue engine. 

Below are seven real-world use cases showing how high-performing sales teams are using GTM intelligence to win more deals, move faster, and close with confidence.

1. Spotting in-market buyers before they raise their hand

In traditional sales motions, reps wait for leads to fill out a form or respond to outreach before taking action. 

But by the time someone becomes an inbound lead, they’ve already done most of their research - often silently - and are likely comparing multiple vendors. 

You're late to the game.

Without GTM intelligence, you're guessing who’s ready to buy based on outdated CRM data, gut instinct, or static lead scores that don’t reflect what’s happening right now.

That’s where real-time buyer intent changes everything.

GTM intelligence gives you the ability to identify actual purchase intent before a prospect ever raises their hand. 

This includes subtle but telling behaviors, such as:

• Visiting competitor websites.
• Researching specific keywords.
• Engaging with buying-stage content.
• Experiencing a job role change that signals shifting priorities.

Platforms like Warmly take this even further by monitoring 1st, 2nd, and 3rd-party signals at the person level, not just company-wide. 

That means you’re not just alerted when “Acme Corp” is interested - you know when Emily at Acme, who just changed jobs and visited your pricing page twice, is actively evaluating solutions like yours.

Warmly layers these signals across:

• 1st-party data (site visits, chat interactions, product usage).
• 2nd-party signals (job changes, new hires, social engagement).
• 3rd-party intent (competitor research, keyword activity, lookalike behavior).

This enables reps to prioritize the right people at the right time and reach out with relevant context while competitors are still in the dark.

Why it matters: When you act on real intent signals, you start conversations earlier, frame the narrative, and close faster. 

GTM intelligence turns passive lead watching into proactive pipeline building.

2. Automating personalized outreach at scale

One of the biggest trade-offs in B2B sales today is between speed and relevance. 

You can send more messages faster, or you can craft personalized outreach that resonates, but doing both? That’s hard to scale.

Traditional outreach strategies often rely on static templates, generic sequences, or outdated personas. 

The result? Messages that get ignored, deleted, or marked as spam. 

Even with good intent data, reps burn time researching contacts and writing one-off messages that may never get seen.

GTM intelligence flips that script.

Instead of asking reps to choose between personalization and volume, it enables both by feeding AI-powered workflows with real-time data about each buyer’s behavior, context, and intent.

Platforms like Warmly help automate this entire process. 

Once a buyer intent signal is detected (e.g., someone views a competitor page, starts a product trial, or fits a key persona), Warmly’s Orchestrator automatically generates personalized outreach sequences tailored to that lead’s specific stage and interests.

That includes:

• Dynamic message copy that reflects job role, company context, or recent activity.
• Multi-channel workflows spanning webchat, email, LinkedIn, ads, pop-ups, etc.
• Real-time optimization based on engagement and response behavior.

And because all this happens without manual intervention, sales teams can scale 1:1-style outreach across hundreds or even thousands of accounts without sacrificing relevance or burning out their reps.

Why it matters: Personalization is no longer optional, but neither is efficiency. 

GTM intelligence bridges the gap by enabling smart, timely, and highly targeted outreach that drives real engagement.

3. Warming up cold leads before outreach

Cold outreach doesn’t work like it used to. 

Hitting someone’s inbox out of the blue before they know who you are or why you're relevant often leads to low response rates and high friction.

Traditional GTM strategies give you no visibility into who’s warming up in the background, so you reach out too early, too generically, or too late.

GTM intelligence changes the game by helping you build familiarity before direct outreach ever happens. 

By spotting signals like competitor research, keyword activity, or job changes, you can identify leads that are starting to move and get in front of them immediately.

This is where Warmly comes in.

With signal-based ad targeting, Warmly automatically builds real-time segments based on behavioral and intent signals, then syncs those segments to your ad platforms. 

That means you can run hyper-targeted ads to decision-makers before sales ever reach out, warming them up with messaging that matches their intent.

Why it matters: Buyers are more likely to respond when they’ve seen your brand, engaged with your message, or started to connect the dots. 

GTM intelligence lets you shape perception before the first touch.

4. Prioritizing high-momentum accounts based on real-time signals

Not all leads are created equal, but without GTM intelligence, you often treat them like they are.

In traditional sales pipelines, accounts are prioritized based on static firmographics or outdated lead scores. 

That means reps waste time on companies that look good on paper but aren’t actually showing signs of buying intent or organizational movement.

GTM intelligence changes that by putting real-time context at the centre of your prioritization.

Instead of “best guess” targeting, you get a live feed of accounts showing momentum by tracking:

• Funding rounds.
• Strategic hiring sprees.
• Leadership changes.
• Tech stack expansions.
• Market expansion signals.

These aren’t always hard buying signals, but they are indicators that an account is shifting priorities, growing, or preparing to invest.

Platforms like Warmly surface these insights using 2nd and 3rd-party data, from hiring data to competitor research, to help reps focus on accounts that are most likely to move now.

You can even combine these with other criteria (like firmographic filters or past engagement) to create smart, high-fit account lists in real time.

Why it matters: Time kills deals, but so does spending time in the wrong place. 

GTM intelligence helps you spend every hour where it counts most - on accounts that are evolving, growing, and signalling future need.

5. Aligning sales and marketing with shared signals

Sales says the leads are bad.

Marketing says the follow-up is slow. 

RevOps says no one’s using the CRM correctly. 

Sound familiar?

Traditional go-to-market teams operate in silos, each using different GTM tools, different data sets, and different definitions of what “qualified” even means. 

The result? Missed opportunities, finger-pointing, and inefficient pipeline execution.

GTM intelligence solves this by creating a shared source of truth.

When sales, marketing, and RevOps all operate from the same live intent signals, account activity, and behavioral data, they can move as one unified team. 

Everyone sees the same things, at the same time and acts accordingly.

Warmly helps drive this alignment by providing real-time, person-level signal data across the entire buyer journey. 

Whether it’s a spike in website visits, a competitor comparison, or a job change, both sales and marketing teams can respond in sync, triggering personalized outreach or targeted campaigns instantly.

That means:

• Marketing knows exactly which accounts are heating up and can launch nurture or ad plays.
• Sales sees what content buyers are engaging with before the first call.
• RevOps builds workflows that route, score, and track based on actual buyer behavior.

Why it matters: Alignment isn’t just about communication; it’s about acting on the same data, at the same time, with shared outcomes, and GTM intelligence makes that possible.

6. Powering AI agents and sales assistants

AI in sales isn’t new, but without GTM intelligence behind it, it’s mostly noise.

Most AI-powered tools can automate generic outreach or recommend next steps based on historical patterns. 

But when they lack real-time signal data, they fall short with wrong timing, irrelevant messaging, and robotic interactions that go ignored.

GTM intelligence changes that by feeding AI what it needs to actually perform.

When you combine rich, up-to-the-minute buyer signals with AI workflows, you don’t just automate.

You get adaptive, insight-driven sales agents that work smarter than any template or static playbook ever could.

Warmly does this through two key capabilities:

• Agentic SDRs: These AI SDRs can autonomously prospect, trigger LinkedIn and email sequences, re-engage leads with nurturing flows, and book meetings around the clock without growing your SDR headcount. They react instantly to intent signals and act as your always-on outbound team.

• AI Copilots: For human sellers, Warmly provides AI-powered copilots that deliver deep context before every conversation, including who to reach out to, why now, and what to say. These copilots monitor real-time signals and even alert reps when to transition chatbot conversations into face-to-face video calls.

The magic? It all runs on real GTM intelligence: 1st, 2nd, and 3rd-party signals that Warmly tracks and acts on in real-time. 

So every automated message, sequence, and handoff is grounded in real buyer behavior, not just guesses.

Why it matters: AI becomes a true sales asset when it knows who’s ready, what they care about, and when to act. 

GTM intelligence makes your AI agents relevant, timely, and human, not just automated.

7. Driving customer retention and expansion with proactive signals

Most teams focus GTM efforts on net-new pipeline, but the biggest untapped revenue often sits in your existing customer base. 

The problem? Traditional tools only surface renewal risks or upsell opportunities after it’s too late to act.

Without GTM intelligence, you’re flying blind post-sale with no signal monitoring, no account visibility, and no clue when a customer is about to churn… or ready to grow.

GTM intelligence helps you stay ahead of those moments.

By monitoring changes within your customer accounts, like leadership shifts, tech stack updates, product usage trends, and intent behavior, you can surface the right opportunities before they ask, or before your competitors show up.

This lets your team:

• Catch churn risks before they escalate.
• Trigger upsell or cross-sell plays when the timing is right.
• Deliver personalized, proactive engagement to deepen customer value.

Why it matters: Your customers are evolving in real time. 

GTM intelligence makes sure your post-sale motion evolves with them, turning renewals into growth engines.

What are the best GTM intelligence tools that are leading the market in 2025?

Choosing the right GTM intelligence platform isn’t just about data; it’s about finding a tool that turns signals into action, scales with your team, and actually drives revenue. 

Whether you’re looking to automate outbound, personalize at scale, or prioritize high-intent accounts, the best tools in 2025 are built to help you move faster and sell smarter.

Here are four GTM intelligence platforms that are leading the way this year based on their performance and value for money.

1. Warmly - Best for real-time intent + AI orchestration

Warmly is an all-in-one GTM intelligence platform that tracks real-time buyer signals at the person level and instantly turns them into action.

It’s built to help lean sales teams work smarter by combining buyer intent, AI-powered outbound, and personalized touchpoints in one unified workflow.

Standout features

• Person-based signal tracking - Warmly monitors 1st, 2nd, and 3rd-party signals like web behavior, job changes, and competitor research at the individual level.
• AI-powered SDR agents - Warmly’s agentic AI SDRs automatically prospect, nurture, and follow up with leads, so there’s no manual lift required.
• Real-time outreach orchestration - The platform triggers personalized sequences, ads, or chats based on live intent signals.
• Signal-based ad targeting - Automatically syncs lead segments to your ad channels for hyper-targeted campaigns.
• AI copilot for reps - Helps human sellers personalize outreach by showing who to engage, why now, and what to say.
• Coldly contact database - Access 200M+ always-fresh contacts with verified emails, LinkedIn profiles, mobile numbers, and 25+ filters, ready to plug into Warmly’s signal-based outreach.

Pricing

Warmly offers a free plan that allows you to reveal up to 500 monthly visitors, set up ICP filters to quickly identify high-quality leads, and automate basic lead routing.

There are three paid tiers to choose from:

1. Data Only: Starts at $599/mo when billed monthly or $5,000 when billed annually, lets you identify up to 5,000 monthly visitors, first-party intent signals, alerts, and access to Warmly’s B2B prospecting database.
2. Business: Starts at $19,000/year for up to 10,000 visitors or $45,000/year for up to 75,000 visitors, which adds third and second-party signals, sales orchestration, AI Chat, and lead routing.
3. Enterprise: Custom pricing, custom number of visitors, which adds custom signals and warm calling.

2. ZoomInfo - Broad market coverage + deep firmographic data

ZoomInfo is one of the most widely used GTM intelligence platforms, known for its massive contact database and depth of firmographic, technographic, and intent data. 

It’s a go-to for enterprise teams needing scale, reach, and integrated insights across departments.

Standout features

• Rich contact database - Access to over 100M companies and 500M+ contact profiles, constantly refreshed and enriched.
• GTM Studio - A newer offering that turns signals into coordinated execution plans for the whole revenue team.
• Seamless CRM and tool integrations - Built to unify data across sales, marketing, and RevOps stacks.

Pricing

ZoomInfo doesn’t publish pricing publicly, as all plans are custom and tied to annual contracts. 

It offers separate packages for Sales, Marketing, and Talent teams, with each priced based on features, user seats, credit usage, and data needs (e.g., technographics, org charts, or Streaming Intent).

You’ll need to contact their team for a quote, or check our in-depth ZoomInfo pricing guide.

3. SalesIntel - High-intent data with human curation

SalesIntel focuses on delivering high-accuracy B2B data paired with intent insights, thanks to its human-verified contact info and behavioral signals. 

It’s ideal for sales teams that need both human precision and signal-driven prioritization.

Standout features

• Human-verified contacts - Every lead is manually reviewed for accuracy and compliance.
• VisitorIntel - Reveals which companies are visiting your site and ties that activity to contact data.
• Form enrichment & lead scoring (FormsIntel) - Auto-populates lead info and helps prioritize follow-ups.

Pricing

SalesIntel doesn’t publish its exact prices, so you’ll have to contact its sales team for details.

However, its website does specify what its essential pricing package includes, and what’s only available as an add-on.

Unfortunately, SalesIntel’s most valuable features, such as VisitorIntel, FormsIntel, AdsIntel, etc., are add-ons, meaning you’ll have to pay over the basic subscription fee to gain access to these.

4. 6sense - ABM + predictive buyer behavior

6Sense offers a predictive intelligence engine built around ABM strategies, using AI to identify in-market accounts, prioritize outreach, and guide campaigns from first touch to close. 

It’s built for revenue teams running complex, multi-touch GTM plays.

Standout features

• Predictive intent modelling - 6Sense uses AI to surface which accounts are most likely to buy, based on behavior patterns.
• Engagement scoring - Helps prioritize accounts based on interest and buying stage.
• Customizable dashboards and forecasting - Gives RevOps deep visibility into pipeline health and GTM effectiveness.

Pricing

6sense has a free plan that provides 50 credits/month, Chrome Extension, list builder, sales alerts, and company and people search.

When it comes to its paid options, there are three to choose from:

1. Sales Intelligence + Data Credits + Predictive AI: The most comprehensive package, includes all of 6Sense’s features, such as predictive AI models, scores, and dashboards, sales Copilot, AI recommendations, company and contact insights, alerts, automated workflows, etc.
2. Sales Intelligence + Data Credits: Includes access to some features related to sales (e.g., sales Copilot, AI writer, etc.) and data (limited company and contact insights).
3. Sales Intelligence + Predictive AI: Also includes access to some features related to sales and some regarding predictive AI modules (e.g., predictive scoring and dashboards).

However, 6sense doesn’t disclose actual prices for any of the packages.

You’ll have to contact its sales for a custom quote.

Or, you can check our 6Sense pricing review to get a grasp of how much it will cost you before reaching out to its team.

FAQs

What is an example of GTM intelligence?

Imagine your ideal buyer visits your pricing page twice, reads a competitor comparison blog, and then their VP of Marketing is promoted. 

A GTM intelligence platform picks up on all of these signals - behavioral and organizational - and alerts your team in real-time, so you can engage with relevant context while interest is peaking.

Why do marketing and sales teams need GTM intelligence?

Because traditional lead scoring and static targeting can’t keep up with how fast buyers move today. 

GTM intelligence gives both teams a shared, real-time view of who’s in-market, what they care about, and how to engage, so they can align around the same goals, prioritize the right accounts, and drive revenue more efficiently.

Next steps: Turn GTM signals into real sales wins

The way modern B2B teams go to market is changing, and fast. 

Static lead lists, guesswork outreach, and siloed tools just don’t cut it anymore.

GTM intelligence gives you the edge with real-time signals, smarter targeting, and AI-powered execution that helps your team act on what actually matters. 

Whether you’re trying to warm up cold leads, personalize at scale, or prioritize your next best accounts, the right GTM intelligence platform turns all of that into a repeatable, scalable revenue motion.

Ready to see what GTM intelligence looks like in action?

Book a Warmly demo and discover how signal-based outreach, AI SDRs, and live buyer intent can help you close more deals faster.

Read more

• AI GTM: Top Use Cases, Software, & Examples [2025] - Explore how top teams are using AI to power go-to-market strategies, from pipeline acceleration to predictive targeting.
• 10 Must-Have GTM Tools in 2025 - A curated list of the most essential GTM tools to help you scale faster, work smarter, and drive revenue this year.
• AI For Sales & Marketing Alignment: How To Do It Right? - Learn how AI bridges the gap between sales and marketing with real-time data, shared signals, and smarter collaboration.
• 6Sense vs ZoomInfo vs Warmly: Which One Is the Best? [2025] - A head-to-head comparison of three GTM intelligence leaders, so you can see which platform fits your strategy (and budget) best.
• How to Use AI in Your Sales and Marketing Tech Stack - Discover how to embed AI across your tech stack, from lead scoring to content personalization, for next-level GTM results.

Are you wondering about the various ways salespeople use sales chatbots to book meetings?

In this article, I want to walk you through 10 case studies of real companies using chatbots to drive real results.

➡️ In one of the case studies that I’m about to share, the company was able to book 2 meetings with qualified leads after 8 minutes of implementing the chatbot.

The Best Real-World Examples of Sales Chatbots

Here’s a breakdown of the 10 best examples of sales chatbots that I could find:

#1: How Kandji booked 2 qualified meetings in 8 minutes with a sales chatbot

Use Case: Website chatbot that engages website visitors with personalized messages based on signals.

Problem

Kandji, an Apple device management platform, sought a way to engage high-intent website visitors without overwhelming its team.

Their team was busy with their existing pipeline, and they needed a way to automate real‑time, personalized outreach to site visitors.

Solution

They turned to Warmly’s AI chat that’s been built for speed, context, and instant handoffs.

Warmly’s AI Chatbot was deployed within weeks and was ready to auto‑engage prospects with contextually crafted messages based on company signals as they were landing on the website.

Since the AI chatbot was trained to reflect Kandji’s voice and messaging, and backed by real-time visitor data, it could start warm, relevant conversations that didn’t just gather info, but built trust.

➡️ Interested in how you can use an AI chat for lead generation in 2025? Check out our complete guide on the topic as well as the best use cases of an AI chat for lead generation.

Results

After just about 8 minutes of rolling out Warmly’s AI chat, Kandji’s reps booked two qualified meetings.

When the prospects responded, the team’s reps were instantly alerted via Slack.

Two separate sales reps jumped in, continued the conversation in real-time, and were able to book the meetings.

This wasn’t just sales automation for the sake of it, but rather a fully integrated AI-human handoff that created real pipeline, quickly.

Here’s what Allan Ramsey from Kandji had to say about Warmly:

#2: How Wrike’s chatbot transformation is ramping up pipeline

Use Case: Automating engagement, qualifying leads in real-time, and intelligently routing conversations while integrating with your CRM.

Problem

Wrike, a leading work management platform, was looking to optimize how it engaged with its website visitors.

Its sales team was stretched thin and couldn’t afford to waste time on unqualified leads or low-priority questions. 

Wrike also faced the challenge of converting more trial users while maintaining a high-quality experience for all site visitors, whether it was enterprise buyers or students researching project management.

Their legacy chatbot wasn’t cutting it — it only offered basic forms when reps were offline, lacked integration with their sales stack, and fell short of personalization.

Solution

Wrike turned to Drift’s AI chat to automate engagement, qualify leads in real-time, and intelligently route conversations — all while integrating with Salesforce and Marketo.

They kicked things off with a small-scale pilot across five SDRs in North America, using a handful of strategic playbooks. 

Drift’s chatbot:

• Booked meetings even when human reps were offline.
• Ran the qualification logic instantly.
• Enabled ABM testing to tailor outreach based on visitor behavior and company signals.
• Integrate smoothly with Salesforce and Marketo.

Once the test proved successful, Wrike scaled the chatbot globally, launched across EMEA, and even developed multilingual playbooks to serve diverse markets.

Results

Wrike saw the following results:

• 496% increase in contributed pipeline YoY (2023 vs. 2022).
• 454% increase in contributed bookings YoY.
• 15x+ ROI since implementing Drift Fastlane and AI features.

But the benefits didn’t stop at pipeline and revenue. 

Wrike found Drift’s chatbot easier to manage and more effective at delivering personalized, helpful conversations, even as setup time decreased.

#3: How Pipedrive sees more engaged, qualified leads starting a trial and more trialists converting to customers

Use Case: Chatbot that asks qualifying questions, routes support inquiries to the right team, and schedules meetings for top prospects.

Problem

Pipedrive’s sales team was looking for a better way to qualify and convert website visitors during off-hours without missing high-intent leads.

Their previous tool wasn’t well integrated with their deal pipeline, which led to missed opportunities, irrelevant support requests, and manual effort to input lead information.

With limited team availability and an increasing number of chat conversations going cold after hours, they needed a scalable way to automatically qualify leads and ensure the right follow-up without losing momentum.

Solution

They turned to their own LeadBooster Chatbot, a fully customizable AI tool built to sync seamlessly with Pipedrive’s CRM and automate lead engagement.

The sales team configured the Chatbot to ask qualifying questions, route support inquiries to the right team, and schedule meetings for top prospects without requiring a rep to be online.

The Chatbot also auto-populated Pipedrive’s Leads Inbox with complete lead details to eliminate manual input and ensure no lead slipped through the cracks.

Results

With the Chatbot in place, the sales team gained a scalable and efficient way to engage prospects and focus on high-value demos and calls:

• 1,000+ qualified leads added directly to the Leads Inbox.
• 30% of trialists converted into paying customers after engagement.
• Only 2 team members are needed to manage the flow, thanks to automation.

Now, when a new lead chats on the site, they’re guided through qualification, booked into a rep’s calendar, and logged in the CRM — even during off-hours.

#4: How Breitling automates Instagram DMs to help customers find the perfect watch for them

Use Case: Social media chatbot that asks qualifying questions, captures product preferences, and recommends products based on budget and style.

Problem

Breitling, a Swiss luxury watchmaker, faced the challenge of improving customer acquisition and conversion rates in a highly competitive fashion market.

In this line of business, customers expect a personal and convenient shopping experience, especially when considering high-value purchases like luxury watches. 

However, traditional e-commerce channels often lacked the human touch required to guide customers through such a decision.

Breitling needed a scalable way to connect with high-intent prospects, engage them in one-to-one conversations, and recommend products that matched their tastes and budgets.

Solution

To meet their customers where they were already active, Breitling launched an automated conversational commerce experience directly in Instagram DMs.

By using Instagram ads, stories, reels, and posts as entry points, they directed customers into automated DMs designed to capture preferences, recommend products, and continue engagement after the initial conversation.

The chatbot collected zero-party data in real-time so they could personalize product suggestions instantly and retarget users with relevant offers all within Instagram. 

Results

Breitling significantly increased conversion rates by automating high-intent Instagram conversations.

The chatbot helped customers discover the perfect watch based on their individual preferences, turning Instagram engagement into qualified leads and actual sales.

With tailored offers, dynamic product recommendations, and push notifications sent via DMs, Breitling built an ongoing relationship with a younger, mobile-first audience.

This wasn’t just another social campaign: it was a fully integrated conversational experience that captured leads, improved personalization and drove long-term customer loyalty.

#5: How Conversational Design increased lead conversion rate by 40%

Use Case: Chatbot that replaces web forms, greets website visitors, qualifies them through interactive questions, and turns them into leads.

Problem

Conversational Design, an Italian conversational marketing agency, was looking to improve lead conversion rates while operating with a lean team.

Traditional web forms were limiting engagement, slowing down lead generation, and failing to deliver the interactive experience modern buyers expect.

To scale their efforts and demonstrate ROI to clients, they needed a faster, more dynamic way to capture leads and nurture conversations.

Solution

Conversational Design replaced static web forms with interactive chatbots built using Landbot’s low-code platform.

This shift allowed them to launch tailored conversational flows that mimicked the feel of a real conversation, helping engage visitors, qualify them in real-time, and route leads where they needed to go.

Results

Within just a few months of implementing chatbots, Conversational Design increased its lead conversion rate by 40% and captured 20,000 leads in a single year.

Their project completion timeline dropped from 4 months to just 3 weeks, while their cost per lead decreased by 200%.

The switch to conversational marketing didn’t just optimize internal operations; it turned their own site into a living demo of what’s possible for clients, fueling both lead gen and business growth.

#6: How Good Spa Guide increased traffic by 29% with Facebook conversations

Use Case: A Facebook Messenger chatbot that boosts user engagement and drives repeat website visits for spa discovery and bookings.

Problem

The Good Spa Guide, a popular platform listing over 800 spa reviews, was looking to attract more website visitors.

They needed a better way to engage users and boost spa bookings beyond what traditional email nurturing could achieve. 

Solution

They partnered with UbiSend to develop a custom Facebook Messenger chatbot that would act as a friendly, 24/7 spa-finding assistant. 

The MVP version launched as an alternative to email, offering a new way for users to interact with the brand in real-time.

The chatbot was designed to mirror the Good Spa Guide’s tone of voice while providing tailored assistance to site visitors. 

It helped consumers navigate offers, discover new spa locations, and even book directly through Messenger.

Results

Within just six weeks, the chatbot showed significant traction:

• Website traffic increased by 29%, directly attributed to Messenger engagement.
• Spa bookings rose by 13%, driven by the chatbot’s ability to guide users toward relevant offers in real-time.

The chatbot didn’t just enhance user experience; it created a new, high-performing communication channel that scaled with the business.

#7: Offset Solar

Use Case: Website Messenger chatbot that qualifies and nurtures solar leads automatically, accelerating time-to-close.

Problem

Offset Solar, a fast-growing home solar provider, relied on traditional lead forms to book sales meetings.

However, the process was slow, manual, and inconsistent. 

Visitors often landed on the site without a clear idea of what they needed or how to find it, leading to lost opportunities and a clunky sales funnel.

Solution

Working with Alice Digital Design, Offset Solar launched a ManyChat Messenger bot on their homepage to start real-time conversations with anonymous site visitors. 

The chatbot followed a four-step strategy:

• Spark engagement with a friendly, question-based opener that boosted open and click-through rates.
• Offer value immediately by letting users check if they qualify, download a solar checklist, or read the blog, each designed to capture interest and collect emails or SMS info.
• Collect sensitive info last, using progressive disclosure to build trust before requesting contact details like email, phone, and utility provider.
• Enable human handoff at the right moment by inviting qualified users to book an in-person appointment with a sales rep.

Results

In just six months, Offset Solar closed over $1.2 million in revenue directly from leads generated through the Messenger bot.

The bot helped convert more visitors by asking the right questions at the right time.

Their sales team engaged only with high-quality, pre-qualified leads, making every conversation more impactful.

This wasn’t just automation for the sake of it; it was a customer-first approach that blended smart chat strategy with real human interaction, driving real revenue fast.

#8: How a leading industrial materials manufacturer drove measurable results with a chatbot

Use Case: Chatbot that asks qualifying questions, routes support inquiries to the right team, and schedules meetings for top prospects.

Problem

A world-leading industrial materials manufacturer housed dense technical product information on its website, which often left visitors confused, overwhelmed, or unable to find what they needed.

Customers faced three core issues:

• Difficulty locating technical specs (e.g., material composition, durability).
• Confusion caused by unfamiliar product brand names.
• A reluctance to dig through lengthy technical documents.

These pain points led to customer frustration, high drop-off rates, and missed opportunities at key points in the buying journey.

Solution

They partnered with Comprend to implement an AI-powered chatbot trained using retrieval-augmented generation (RAG) and GPT-based models.

The chatbot was trained on the client’s entire knowledge base, including technical docs, brochures, and presentations, to ensure accurate, real-time responses.

To maintain brand consistency, the bot was aligned with tone of voice and technical vocabulary and supported multiple languages using advanced NLP.

Comprend also designed an intuitive chatbot interface integrated into the site’s UX and set up a performance dashboard to:

• Track conversations.
• Learn from user behavior.
• Continuously improve performance.

Results

The AI chatbot significantly improved customer engagement and support, leading to the following results:

• 83% of chatbot interactions were successfully resolved without human intervention.
• 78% of users gave positive feedback on the bot’s helpfulness and accuracy.
• 43% of chatbot users requested follow-up sales meetings; conversations that reps could enter with full context from the AI transcript.

#9: Premimati

Use Case: AI chatbot and Orchestrator that identify campaign-attributed website visitors, segment leads based on behavior, trigger personalized sequences, and auto-book meetings for high-intent prospects.

Problem

Premikati’s marketing team was investing in multi-channel campaigns across paid search, LinkedIn, and SEO but struggled to track which campaigns were driving qualified traffic.

Without accurate, real-time visibility into who was visiting their site and from where, they couldn’t assign ROI, prioritize channels, or effectively nurture prospects.

Michael Buczynski, VP of Marketing, was left stitching together partial insights from form fills and Google conversions, making performance evaluation slow, manual, and imprecise.

Solution

Premikati turned to Warmly’s Orchestrator and AI-powered chatbot to unlock full-funnel visibility and automation.

With Warmly’s deanonymization and UTM tracking features, Michael’s team could now see exactly who was visiting the site, where they came from, and what actions they were taking.

From there, Warmly’s Orchestrator automatically scored leads, segmented them based on behavior and buying signals, and dropped them into personalized outreach sequences across email and LinkedIn.

Warmly’s AI chatbot added another layer of engagement, qualifying inbound traffic and even auto-booking meetings with top prospects directly from the website.

Results

Premikati’s marketing and sales teams saw immediate improvements in performance and efficiency:

• For the first time, they were able to attribute website traffic to specific campaigns and optimize based on real engagement.
• Warmly’s chatbot successfully booked meetings that previous chat tools had failed to capture.
• Sales reps could now identify buying committees at key accounts and expand outreach across multiple stakeholders.
• The team added three new BDRs to scale their outreach. 

As Michael puts it, “If Warmly goes away, we quit.”

#10: AI voice bot for cold calls from Intellic Labs

Use Case: AI voice bot that cold-calls at scale, qualifies leads, nurtures prospects, auto-books appointments, handles customer support, and routes hot leads to sales.

Problem

A fast-growing marketing and referral services company targeting small businesses across the U.S. faced a familiar challenge:

They needed to scale outbound sales and qualify leads at volume, without ballooning headcount or burning out their team.

Traditional cold calling was too manual, too expensive, and too slow to keep pace with growth. 

Solution

They partnered with Intellic Labs to deploy a custom-built AI voice bot designed for intelligent cold calling and sales automation.

This AI assistant makes thousands of calls, initiates natural-sounding conversations, and adjusts its flow based on each response. When a business owner shows interest, the voice bot can:

• Instantly sign them up for services.
• Text or email follow-up materials.
• Trigger multi-channel follow-ups via phone, SMS, or email.

And when the lead is hot? The bot hands off to a live rep in real-time, so the human team only steps in when it counts.

The AI bot doesn’t just sell, it also handles customer retention, support queries, and upsell opportunities across the lifecycle.

Results

The impact was immediate and transformative:

• 90%+ of sales and support tasks were fully automated.
• The sales team only handled qualified, high-intent conversations.
• Manual lead chasing dropped dramatically, freeing up valuable rep time.
• Personalized follow-ups happened automatically, with zero effort from staff.

This wasn’t just automation for efficiency’s sake; it became a full-fledged AI-powered revenue engine that helped the company grow faster while keeping operating costs low.

Next Steps: Automatically engage ICP-fit leads with Warmly’s AI Sales Chat

From pre-qualifying website visitors and answering technical questions to booking meetings while your reps sleep, these companies have been driving pipeline growth with the power of AI chatbots.

However, not all sales chatbots are created equal. Some excel at email personalization, while others are built for multichannel campaigns.

And a few, such as Warmly, do it all.

If your sales team is serious about scaling outbound and nurturing inbound without burning out your team or having to hire more sales reps, Warmly’s AI sales chat is one of the smartest, most intent-driven options out there.

It engages leads the moment they land on your site, and hands off warm conversations to your team at just the right time.

Here’s what else you’ll get by signing up for Warmly:

• The ability to identify potential buyers by tracking their interactions with your website and getting insights into their interest level.
• A wide range of accurate prospect contact details directly from the Coldly database, helping you reach out to the right people.
• Simplify your meeting process with automatic meeting scheduling that removes the back-and-forth, ensuring a frictionless booking experience.
• Send leads to the right salesperson automatically and notify them via Slack if a high-intent lead is active on your website.
• A Bombora integration that helps you proactively reach out to your warm leads and track who’s researching terms relevant to your product and brand, and get in front of them before your competitors do.
• Automate the search for high-potential prospects using AI technology, ensuring your sales team focuses on the right opportunities.

You can sign up for Warmly’s free plan and find out how it can fill your pipeline with qualified leads (the setup takes a few minutes), or book a live demo to see it in action first.

Read More

• AI for Sales Prospecting: How to Use It? [2025] - Learn how AI is being used for sales prospecting in 2025 and discover the best AI-powered platforms for it.
• AI Marketing Agents: Use Cases and Top Tools for 2025 - Wondering what AI marketing agents are and how to best implement them? You’ll find all the info you need in this detailed guide.
• AI in Sales and Marketing: How to Get More Sales? - AI can help you close more deals before you know it - learn how.
• Best 10 AI Sales Agents In 2025 [Reviewed] - Need a sales agent that never sleeps? Find the one that best fits your use case in our in-depth review.
• AI Email Marketing: How To Use It In 2025? - Want to improve open, reply, and click-through rates? AI can help you master the art of email marketing - find out how to leverage it for optimal results.
• 10 Best AI Sales Tools for B2B Teams [2025] - Shortlist of the top 10 AI-powered sales tools to help you find more high-quality leads and close more deals.

‎AI chatbots have gone far beyond just answering FAQs. Instead, they’ve become full-blown sales assistants who can guide leads from curious to closed. 

But to really drive results, you need more than just a bot. What you need is a chatbot sales funnel.

In this guide, I’ll break down:

• Exactly what a chatbot sales funnel is.
• Why does it matter?.
• How to build one that turns conversations into conversions. 

From top-of-funnel engagement to post-sale follow-up, I’ll map out real strategies, real examples, and proven use cases that help you move faster, smarter, and more efficiently through every stage of the sales process - with AI on your side.

TL;DR:

• AI chatbots have evolved from basic support tools into powerful sales assistants that can guide buyers through every stage of the funnel - from first click to conversion.
• A chatbot sales funnel uses smart, conversational automation to engage visitors, qualify them based on intent, handle objections, and drive conversions, all in real-time.
• Building one requires strategy: At each stage (Awareness, Interest, Consideration, Conversion), your chatbot should deliver personalized, on-brand conversations that reduce friction and boost trust.
• Warmly’s AI chatbot leads the way, with signal-based personalization, Slack-integrated routing, live rep handoff, and calendar-based demo booking, fully aligned with your GTM strategy.

Let’s get into it!

What is the chatbot sales funnel?

A chatbot sales funnel is a step-by-step journey that uses AI chatbots to guide prospects from their first interaction with your brand all the way to conversion, and even beyond. 

It’s not just about answering questions. It’s about automating conversations in a way that nudges buyers toward action at every stage.

Think of it like a well-trained digital SDR that never sleeps. 

The chatbot can:

• Greet visitors.
• Capture key info.
• Qualify leads.
• Overcome objections.
• Route high-intent prospects to the right next step, whether that’s booking a demo, signing up, or talking to sales.

So, instead of expecting people to scroll, click, or fill out long forms, chatbot funnels let you meet buyers where they are with smart, timely, and helpful interactions.

Done right, a chatbot funnel isn’t a support tool. It’s a revenue engine. 

And the beauty of it? It scales automatically, works across time zones, and never forgets to follow up.

Here’s what a chatbot funnel typically looks like in action:

1. Awareness: The chatbot greets new visitors, highlights your value prop, and starts relevant conversations the moment someone lands on your site.
2. Interest: It asks smart, low-friction questions to learn what the visitor is looking for and adapts the journey based on their answers.
3. Consideration: It delivers personalized recommendations, handles objections, and shares proof points to guide the lead toward a confident decision.
4. Conversion: When intent is high, it makes the next step easy, such as booking a demo, signing up, or jumping into a live chat or video call with your team.

This way, whether you're running a product-led motion or sales-assisted model, chatbot funnels help remove friction from the process while keeping things fast, relevant, and human-like.

What are the benefits of building a chatbot sales funnel?

Now that you know what a chatbot sales funnel is, let’s talk about why it’s worth building in the first place.

A well-built chatbot funnel doesn’t just save time.

It actively drives more conversions, better leads, and smoother buyer journeys. 

Instead of relying on static forms, cold handoffs, or scattered follow-ups, you create a dynamic system that engages, qualifies, and converts, and all that on autopilot.

Here’s what makes chatbot funnels a game-changer:

1. 24/7 lead capture  - Whether it’s 2 a.m. or the middle of a holiday weekend, your chatbot is ready to welcome visitors, ask smart questions, and guide them to the next step without needing a rep online.
2. Faster qualification - Instead of sending every lead to your sales team, the chatbot can filter out low-intent visitors by asking pre-set qualifying questions. That means reps spend more time on real opportunities and less time chasing tyre kickers.
3. Smoother buyer experience - People don’t want to dig through your site to find what they need. A chatbot funnel gives them instant answers, personalized suggestions, and a clear path to take action without friction.
4. Higher conversions - A chatbot can respond at the exact moment someone is showing buying intent, e.g., when they land on your pricing page, revisit your demo page, or hesitate at checkout. That kind of timing drives real results.
5. Scalable personalization - Every visitor gets a tailored experience without you lifting a finger. Based on their behavior, answers, or previous actions, the chatbot adapts in real-time, just like your best SDR would (if they could talk to everyone at once).
6. Consistent follow-up and nurturing - Whether it’s reminding someone to finish booking a demo or checking in after purchase, chatbot funnels keep the conversation going, so you stay top-of-mind and build long-term trust.

TL;DR? A chatbot funnel combines the scalability of automation with the personal touch of real-time conversation. 

How can you build and optimize a chatbot sales funnel in 2025?

Building a chatbot funnel isn’t just about plugging a bot into your homepage and hoping for conversions. 

In 2025, the most effective funnels will be built with intentional conversations that reflect buyer context, company messaging, and real-time sales signals.

That’s exactly where Warmly’s AI chatbot shines, as it combines generative AI, brand-trained messaging, and Warm Intent Signals to guide leads from their very first click all the way to booked meetings.

Here’s how to build and optimize a full-funnel chatbot experience stage by stage:

Stage 1: Awareness

Goal: Capture attention and spark curiosity the moment someone lands on your site.

This is the top of your chatbot funnel, and arguably the most important moment. 

Because if you don’t win attention here, you won’t get a second chance.

At the awareness stage, your goal isn’t to pitch. It’s to start a relevant, low-friction conversation that meets people where they are. 

Visitors could be discovering your brand for the first time, coming in from a blog, or clicking through from a LinkedIn ad. 

You don’t know much about them yet, and that’s fine.

Your chatbot’s job at this stage is to welcome them, show value fast, and invite engagement without being pushy.

Why it matters:

1. First impressions determine whether visitors stick around or bounce.
2. Static homepages don’t adapt to different types of visitors, but chatbots can.
3. If you capture intent signals here, you can personalize the entire funnel downstream.

How Warmly’s AI chatbot does this better:

Warmly isn’t just sitting there waiting for someone to say “hello.” 

It detects visitor type, behavior, and source in real-time using Warm Intent Signals, and then starts conversations accordingly.

Here’s what that looks like in practice:

1. Trigger personalized greetings based on context

• For a first-time visitor: “Welcome! 👋 Curious how Warmly helps sales and marketing teams work better together?”
• For someone landing from an ad campaign: “Saw you came from our AI funnel post—want to see how that actually works in a live demo?”
• For a return visitor: “Good to see you again! Want to pick up where you left off?”

These context-aware triggers feel like magic. But they’re just good AI trained on behavior patterns and your GTM content.

2. Surface high-value content

Warmly’s chatbot can offer helpful, non-invasive prompts like:

• “Want a quick tour of how we personalize buyer journeys?”
• “Here’s a 2-minute video explaining how our AI chatbot books demos for you.”
• “You might like this case study, teams just like yours cut lead response time by 90%.”

The goal isn’t to sell. It’s to guide, educate, and build initial trust.

3. Ask one smart question, not five

No one wants to be interrogated by a robot. But Warmly can ask one simple, natural question to spark a lead-qualifying path:

“Are you exploring tools for your sales team, marketing team, or both?”

This lets the conversation branch intelligently while making the visitor feel seen (not processed).

4. Keep the vibe human

Traditional bots feel stiff. 

Warmly’s AI chat can be trained on the same content you use to train your reps and can fully mirror your brand tone of voice.

As a result, it sounds more like an actual human rep you’d want to talk to rather than just another generic bot. 

💡Pro tip: Test different opening messages based on page type. 

For example:

1. On blog posts: “Want tools that put this strategy into action?”
2. On product pages: “Want a custom walkthrough for your use case?”
3. On pricing: “Need help choosing a plan? Let’s talk.”

Remember, at the Awareness stage, success means one thing: the visitor engages. 

They click, respond, or stick around long enough to keep the conversation going. That’s when your funnel truly begins.

Warmly makes that first step feel effortless for both the visitor and you.

Stage 2: Interest

Goal: Understand what the visitor needs and personalize the journey from there.

Once you’ve earned the click or response, you’re no longer shouting into the void. 

Now you have a chance to ask smart questions, uncover pain points, and guide buyers toward what matters most to them.

This stage is all about active discovery but without overwhelming the lead. 

You’re not pushing a pitch, you’re opening a door.

Why it matters:

1. Most site visitors don’t follow a neat, linear path. You need to guide them dynamically.
2. A well-timed, relevant follow-up message increases the chance of conversion later on.
3. The more intent you capture here, the smarter your chatbot (and sales team) can be downstream.

How Warmly’s AI chatbot drives this stage:

At the interest stage, context meets curiosity. 

Warmly’s AI uses every available signal, such as page views, UTM source, IP firmographic data, and previous visits to personalize the conversation in real-time.

Here’s what that looks like:

1. Segment your visitors instantly

Let’s say your visitor just clicked on a “Solutions for Sales Teams” page. 

Instead of generic chat, Warmly can say: 

“Looking to scale your outbound motion or personalize inbound follow-ups?”

Even better, the AI can then branch the conversation:

• “We help sales teams book 3x more meetings - want to see how?”
• “Want to compare our AI chat to what you’re using now?”

2. Dig into the use case with one follow-up

With brand-trained AI, Warmly can ask sharp, relevant questions like:

“Are you mostly trying to book more demos, qualify leads faster, or route traffic more effectively?”

Each response can then unlock a tailored journey, e.g., offer a relevant case study, interactive tour, whitepaper, etc.

3. Handle objections before they come up

Unlike traditional bots that wait to be asked, Warmly’s AI chat can sense when hesitation is creeping in based on what someone clicks on, hovers over, or asks, and responds instantly to reassure.

For example, a visitor is exploring pricing and clicks “Compare Plans,” then pauses without taking action.

Warmly jumps in with:

“Trying to figure out which plan fits your team size best? Happy to help. Our Growth plan is ideal for GTM teams under 20, and you can scale up as needed - no lock-ins.”

Then it follows up with:

“Want a quick side-by-side comparison or to talk to someone about pricing flexibility?”

By proactively offering clarity before the visitor bounces, Warmly reduces friction and moves the conversation forward instead of letting doubt stall it.

4. Offer social proof and context

Buyers want to know they’re not the first. 

Warmly can pull from a library of customer proof points or case studies that match the persona:

“We helped a team like yours (Series A, 20-person GTM) increase qualified demo volume by 2.4x. Want the 2-min breakdown?”

💡 Pro tip: Use page-specific CTAs to keep the flow going:

1. On feature pages: “Want to see this in action?”
2. On use case pages: “Curious how it works for your exact role?”
3. On repeat visits: “Ready for a deeper dive?”

At the Interest stage, the win is clarity. 

You learn more about what the visitor cares about, and they learn how you can help. 

It’s the foundation of a warm, high-converting relationship, and Warmly’s AI chat handles it automatically, with brand-safe language and on-brand vibes.

Stage 3: Consideration

Goal: Guide high-intent leads toward decision without pressure, but with clarity.

By this stage, the visitor has shown strong interest. 

Maybe they’ve engaged with your chatbot, visited multiple product pages, or asked specific questions. 

They’re evaluating options, and now it’s your chatbot’s job to make it easy to say yes.

This is where many chatbot experiences fall flat. 

Generic replies, hard-coded decision trees, and vague CTAs cause drop-offs. 

Warmly’s AI chat keeps the momentum going by delivering contextual, human-sounding, decision-enabling conversations backed by real-time signals and your own GTM language, offering incentives, quick demos, social proof, and more.

Why it matters:

1. Most leads drop off not because they’re not interested, but because they’re confused or uncertain.
2. Your chatbot should remove friction, not add more.
3. When a lead is evaluating you vs. competitors, timing and clarity can make or break the deal.

How Warmly’s AI chatbot wins this stage:

1. Answer detailed product questions like your best rep would

At the consideration stage, people want specifics. 

Warmly’s chatbot draws on brand-trained knowledge to respond naturally and informatively.

For example, a visitor may ask: “How do you handle attribution across paid and organic channels?”

Warmly’s chatbot responds:

“Great question. We use unified data modelling to track multi-touch journeys across paid, organic, and outbound. Want to see a live walkthrough?”

There’s no waiting, no copy-pasted FAQ links. Just crisp, intelligent answers that help buyers move forward.

2. Bring in the right social proof at the right time

Leads in this stage often want reassurance: Is this proven? Has it worked for companies like mine?

Warmly can serve up persona-matched proof points automatically:

“Teams at [Company A] and [Company B] saw a 30% increase in booked demos using this exact chatbot setup. Want to see their before/after results?”

Bonus: It can even link to relevant case studies or offer a PDF summary inside the chat.

3. Surface comparison and ROI content dynamically

If a lead is exploring alternatives, your AI chat can nudge them with high-leverage content:

• “Curious how we compare to Drift or Intercom? Here’s a side-by-side.”
• “Want to estimate your potential ROI with Warmly? I can show you.”

And because Warmly’s chat is integrated with Warm Intent Signals, it knows when these nudges are actually helpful instead of pushy.

4. Offer instant escalation without skipping a beat

Not every conversation needs to stay in chat. 

When a lead is ready to talk, Warmly can:

• Seamlessly transition to a human rep when it comes to high-value accounts.
• Instantly offer calendar booking links.

💡 Pro tip: Review chat transcripts from consideration-stage leads. 

Where do they hesitate? What objections repeat? 

Train your Warmly chatbot to address these upfront, so by the time someone talks to sales, they’re already halfway sold.

At the Consideration stage, Warmly helps you move from ‘maybe’ to momentum.

It gives buyers exactly what they need to make confident decisions without pressure, without scripts, and without sounding like a bot.

Stage 4: Conversion

Goal: Make it frictionless to book a demo, start a trial, or say “yes” in any form.

You’ve captured attention, earned trust, and answered objections.

So, now it’s time to make the close feel effortless. 

At this stage, your chatbot isn’t a guide anymore. It’s a closer.

Why it matters:

1. Even high-intent leads drop off when there’s too much friction (long forms, unclear next steps, awkward handoffs).
2. The timing of the ask is everything: too early and you lose them, too late and they’re gone.
3. Great chatbot funnels treat conversions like a natural step in the conversation, not a hard sell.

How Warmly’s AI chatbot closes the loop:

1. Recognize buying signals and act instantly

Warmly tracks signals like:

• Multiple product page views.
• Returning to the pricing or demo page.
• Asking specific technical or ROI-related questions.

When those signals fire, the chatbot knows it’s time to shift gears:

“Looks like you’re serious about finding the right fit. Want to grab a time to walk through everything live?”

2. Surface the calendar right inside the conversation

Instead of sending people off to a separate booking page (where drop-off happens), Warmly:

• Embeds your team’s live calendar into the chat.
• Auto-fills the visitor’s info based on prior answers.
• Lets them book with one click.

For example:

“Here are a few times with our product expert this week. Want me to lock one in for you?”

3. Offer demo incentives or urgency, but only when it makes sense

Warmly can trigger limited-time offers or meeting incentives based on persona, campaign, or lead score.

“We’re running a July promo - book a demo this week and we’ll send you a $50 DoorDash gift card.”

It’s not pushy. It’s personalized motivation, triggered only when the lead is hot.

4. Transition to human when it matters most

For your hottest leads, Warmly lets you jump in live or even flip to a video call, right from the chat.

The chatbot can be integrated with your Slack channel, so your reps will be immediately notified when a high-value lead engages with it and monitor the session in real-time.

If you want to learn how to integrate your Slack with Warmly’s chatbot, check out this video guide.

From there, they can tune into the conversation when they assess the time is right, or the lead requests to speak to a human.

Alternatively, Warmly’s smart chatbot can recognize high-intent leads and suggest they talk to a human:

“You’ve got someone from our team available now - want to go face-to-face for a few minutes?”

This feature turns a high-intent chat into a high-impact moment while it’s fresh.

💡 Pro tip: If someone doesn’t convert, set follow-up automation in motion. Warmly can:

• Include those leads in email drip campaigns.
• Connect with them on LinkedIn and contact them with a personalized offer.
• Include them in highly targeted ad campaigns, leveraging all the info it has on them.

At the Conversion stage, the win is momentum.

Warmly’s chatbot makes saying “yes” the easiest thing your lead does all day. 

No forms. No fluff. Just a clear, confident handoff from automation to action.

4 best sales chatbot software on the market

If you’re ready to build a high-converting chatbot funnel, the next question is: Which tool should you use?

Not all chatbots are built for sales - some are glorified FAQ bots, while others lack the intelligence, personalization, or integrations needed to move real pipeline. 

To help you choose, I’ve rounded up four of the best AI chatbot platforms purpose-built for sales teams in 2025.

Each of these tools brings something different to the table depending on your goals, team size, and tech stack.

Let’s break them down:

1. Warmly - Real-time, signal-based lead engagement and conversion

Warmly is a full-funnel AI platform designed to help GTM teams identify, engage, and convert high-intent website visitors. 

It combines data-driven lead intelligence (Warm Intent Signals) with AI-driven personalized buyer journeys, automating the manual tasks that slow down revenue teams.

At the heart of it is Warmly’s AI chatbot: a generative, brand-trained assistant that delivers personalized conversations, books meetings, and routes hot leads to your team at exactly the right moment.

Standout features

• Generative AI chat trained on your messaging - Warmly’s chatbot speaks in your brand’s voice using the same value props and positioning your reps use.
• Signal-based personalization - Conversations adapt in real-time based on visitor behavior, traffic source, and ICP fit.
• Lead routing and Slack alerts - Instantly notifies reps in Slack when a hot lead is live, with preset rules for territory, team, or product line routing.
• Instant demo booking - Embedded calendar links let visitors schedule meetings directly in the chat, with one click.
• Live rep handoff + video calls - Chat escalates to a human (or video call) in seconds when a rep is available, no form fills needed.
• Multi-path conversation flows - Chat adapts based on persona, use case, or objections, helping qualify and convert faster.
• Analytics and optimization - Track drop-offs, top-performing flows, and common objections to refine chat performance over time.
• CRM and tool integrations - Connects with Salesforce, HubSpot, Slack, and more to keep your stack in sync.

Pricing

Warmly offers a free forever plan that allows you to reveal up to 500 monthly visitors, set up ICP filters to quickly identify high-quality leads, and automate basic lead routing.

If you need more, there are three tiers to choose from:

1. Data Only: Starts at $599/mo when billed monthly or $5,000 when billed annually, lets you identify up to 5,000 monthly visitors, first-party intent signals, alerts, and access to Warmly’s B2B prospecting database.
2. Business: Starts at $19,000/year for up to 10,000 visitors or $45,000/year for up to 75,000 visitors, everything in Data Only, plus third and second-party signals, sales orchestration, AI Chat, and lead routing.
3. Enterprise: Custom pricing, custom number of visitors, everything in Business, plus custom signals and warm calling.

Pssst… Check out this step-by-step guide on setting up Warmly’s chatbot engine to see how quickly and easily you can get started:

2. Docket - Sales teams that need technical, AI-powered product support at scale

Docket is an AI assistant platform built specifically for sales engineers, solution consultants, and technical sellers. 

Instead of replacing reps, it acts like an always-on teammate, instantly answering technical product questions, automating responses to RFPs, and handling complex objections during live sales conversations.

Its AI Seller and AI Sales Engineer can be deployed across websites, sales decks, or Slack threads, giving buyers instant, high-quality answers when reps aren’t available.

Standout features:

• AI Sales Engineer - Answers deep technical questions with context pulled from docs, Slack, Notion, and sales calls, available 24/7 across decks, websites, or Slack.
• AI Seller - Proactively drives deals forward by engaging and qualifying leads, booking demos, and providing detailed analytics.
• Sales Knowledge Lake - Centralizes content from Gong, Salesforce, product docs, and more to power accurate responses across touchpoints.

Pricing

Docket doesn’t publish any information regarding its pricing plans.

You can book a demo to get more details.

3. Conversica - Automated lead follow-up and multichannel outreach at scale

Conversica is an AI-powered virtual assistant platform built to help sales and marketing teams follow up with leads consistently without adding headcount. 

Instead of just handling live chat, Conversica uses intelligent automation to reach out across email, SMS, and chat to qualify leads, re-engage cold prospects, and push deals forward.

It’s especially valuable for high-volume funnels where reps don’t have time to follow up manually with every lead and across every channel.

Standout features

• AI Sales Assistant - Automatically initiates and manages 1:1 conversations with leads via email or SMS, using natural language and human-like cadence.
• Lead qualification and handoff - Identifies interest, collects intent signals, and routes qualified leads to sales with full context.
• Multichannel automation - Engages contacts across email, website chat, and text to maximize response rates.

Pricing

Conversica doesn’t publish its price.

There’s no free trial either, so all that’s left is to book a demo with its team and ask them all you want to know on the spot.

4. Drift - Enterprise B2B teams running high-volume, conversational ABM and demand gen

Drift - now part of Salesloft following their 2024 acquisition - remains a powerhouse conversational marketing platform. 

It delivers enterprise-grade, real-time chat with firmographic targeting, calendar booking, and smart routing while integrating into broader sales orchestration workflows 

Standout features

• Conversational ABM with precision targeting - Tailor bot greetings based on firmographics, ICP fit, and account history to treat each visitor like a high-value prospect.
• AI chatbot playbooks - Pre-built flows for demo booking, qualification, and objection handling streamline conversational workflows.
• Robust analytics and reporting - Offers pipeline attribution, conversion tracking, and engagement metrics to optimize chat performance.

Pricing 

Although Salesloft has two pricing plans, Drift is charged separately.

However, Salesloft doesn’t disclose prices for any of its products, so you’ll have to contact sales for details.

FAQs

How do sales chatbots work?

Modern sales chatbots use AI, often powered by large language models like GPT-4, to engage website visitors contextually and relevantly. 

They qualify leads by asking context-aware questions, personalize conversations using behavioral or firmographic data, and route hot prospects to reps or book meetings automatically. 

The most advanced chatbots, like Warmly’s, also respond intelligently based on traffic source, past visits, and ICP fit.

Can the chatbot be integrated into my CRM?

Yes - most modern sales chatbots offer native or API-based integrations with CRMs like Salesforce, HubSpot, or Pipedrive. 

These integrations sync contact data, lead status, and conversation history so your reps have full context before reaching out. 

Tools like Warmly also use CRM data to better inform live conversations and trigger workflows based on lead stage or ownership.

Next Steps: Build a chatbot sales funnel that actually converts

AI-powered chatbots have become a genuine revenue lever for teams that have incorporated them into their workflows. 

Namely, when powered by real-time signals, brand-trained NLP models, and intelligent routing, a chatbot becomes the front door to your entire GTM engine.

Whether you're looking to capture more leads, qualify traffic faster, or give every buyer a tailored path to purchase, building a chatbot sales funnel is one of the smartest moves you can make in 2025.

And if you want a chatbot that’s actually built for this?

Warmly’s AI Chat does it all, automatically engaging your best leads, booking demos, and looping in your reps at exactly the right time.

Book your Warmly demo and start turning traffic into pipeline in no time.

Read more

• 10 Best AI Sales Chatbots In 2025 [Reviewed] - Explore the top AI chatbots transforming sales conversations, from lead capture to closing deals.
• How to Use An AI Chat for Lead Generation in 2025? - Learn how to turn anonymous traffic into qualified leads with smart, scalable AI chat strategies.
• 10 Real-World AI In Sales Examples In 2025 [Reviewed] - See how real companies are using AI to drive revenue, shorten sales cycles, and boost conversion rates.
• AI in Sales and Marketing: How to Get More Sales? - Discover how AI bridges the gap between sales and marketing to align efforts and unlock growth.
• AI for Sales: Best Tools & Tips [2025] - A practical guide to the top AI tools for sales teams, plus proven tips for getting the most out of them.
• AI for Sales Prospecting: How to Use It? [2025] - Find out how AI can automate prospecting, personalize outreach, and help you build pipeline faster.

AI is finally solving one of the oldest GTM headaches: getting sales and marketing to truly work together.

For years, misalignment meant missed revenue, finger-pointing, and bloated budgets with little to show for it. 

Now, AI is changing all that by creating a single source of truth across the funnel, surfacing what’s actually driving pipeline, and making it easier for both teams to act on the same signals.

In this guide, I’ll break down exactly how to use AI to close the infamous sales-marketing gap by giving you practical strategies, real use cases, and more.

If you’re really serious about revenue, it’s time to align - and AI is how you do it.

TL;DR:

• AI is revolutionizing how marketing and sales teams align by creating a shared view of the customer journey, surfacing real-time buyer intent, and eliminating the guesswork that’s historically created friction between teams.
• When sales and marketing are aligned, businesses see higher conversion rates, faster revenue cycles, smarter budget allocation, and consistent messaging that builds trust across the funnel.
• AI makes this alignment possible by connecting data across systems, analyzing behavior at scale, automating lead handoffs, and helping both teams prioritize the right actions at the right time.
• From smarter ICP definition and predictive lead scoring to signal-based outreach, automated routing, and unified attribution, AI powers the most critical touchpoints where alignment makes or breaks pipeline performance.

Let’s get into it!

How is AI revolutionizing how marketing and sales teams align?

Sales and marketing have always wanted the same thing - more revenue, and faster - but too often, they’ve operated on different data, timelines, and definitions of success.

Marketing hands off leads that sales says are unqualified. 

Sales gives feedback no one logs or tracks. 

Content goes unused, attribution gets murky, and both teams end up second-guessing each other. 

Traditional alignment strategies, such as monthly syncs, shared docs, the occasional workshop, etc., are too reactive and too surface-level to fix the root issue: 

A lack of shared context in real time.

This is where AI steps in. 

Not as another dashboard or workflow tool, but as the connective tissue that ties sales and marketing together around real buyer behavior, pipeline impact, and timing.

AI connects systems, interprets signals, and surfaces what matters most - automatically. 

It reveals which content actually drives conversions, which accounts are warming up, and which campaigns are generating qualified pipeline (not just MQLs). 

It replaces the guesswork with insights, the silos with shared visibility, and the lag with speed.

And unlike manual processes, it keeps working across every channel, every rep, and every touchpoint, so alignment becomes the default, not something you have to chase down.

Next, we’ll look at why this kind of tight alignment isn’t just nice to have. (Hint: It’s giving you a sharp competitive edge.)

What are the benefits of marketing and sales alignment?

When sales and marketing are aligned, the results speak for themselves: higher conversion rates, faster deal cycles, and way less wasted effort. 

But it’s not just about being more efficient. It’s about being more effective at every stage of the funnel.

Here’s what alignment unlocks:

• Better pipeline quality - Marketing knows exactly who sales wants to talk to, and why. That means less time spent chasing bad leads and more time closing real ones.
• Faster speed to revenue - With shared data and intent signals, marketing can trigger content and campaigns the moment interest spikes. Sales can act on those signals in real time. No bottlenecks, no delays.
• Consistent messaging across the journey - Prospects don’t get whiplash from different narratives. AI helps both teams stay on-message based on what’s actually resonating in conversations, not just assumptions.
• Smarter decisions, backed by data - Instead of gut feel or siloed dashboards, teams can finally make strategic calls based on unified, AI-analyzed insights, such as what’s working, what’s not, and where to double down.
• Tighter collaboration, less friction - Alignment builds trust. When both teams see how their work contributes to revenue, finger-pointing stops and momentum starts.

How can AI align marketing and sales teams?

We’ve seen what tight alignment can do for you, but the real question is: 

How do you actually make it happen?

The answer isn’t more meetings or another shared doc, of course. 

It’s using AI to create real-time visibility, shared context, and smart workflows that keep both teams rowing in the same direction.

Here’s a simple step-by-step guide on how to use AI to turn alignment into a working, scalable, and repeatable system:

1. Break down silos with shared data

Start by connecting your sales and marketing tools, and the data they collect and use. 

AI can help by pulling data from different systems, such as CRMs, marketing automation tools, call transcripts, web analytics, etc., and turning it into a single, actionable view of the customer journey, eliminating blind spots.

The result? Sales and marketing finally operate from the same playbook, powered by real-time intelligence instead of siloed guesswork.

2. Set unified goals and success metrics

Use AI to define what a qualified lead really looks like based on behavior, not opinion or gut feeling. 

Then track shared KPIs across both teams, like pipeline contribution or revenue influence, to keep everyone focused on outcomes (not vanity metrics).

3. Align messaging across the entire funnel

AI can analyze call transcripts, email responses, and campaign data to surface what messaging resonates. 

Use these insights to craft content and talking points that feel consistent, whether they come from an ad or a sales rep.

4. Automate the handoff process

With AI-driven scoring and routing, leads move seamlessly from marketing to sales at the right time. 

No more guessing who's ready to talk, as AI can prioritize and notify reps in real time.

5. Foster ongoing collaboration with shared insights

Let AI surface patterns in lost deals, top performers, or high-converting content. 

Then bring sales and marketing together regularly to review what’s working and adjust strategies based on real results, not hunches.

Top 8 ways that AI can be used to align your marketing and sales team

We’ve explored the transformative benefits of aligning sales and marketing, and how AI makes that alignment not only possible, but also seamless and scalable.

And now, it’s time to dive into the top 8 ways AI can drive that alignment.

From identifying your ICP and tracking lead signals to unifying analytics and prompting guided sales actions, these use cases show how every aspect of the buyer’s journey can be optimized to create a revenue engine where every move is in sync.

1. More precise ICP identification

One of the biggest alignment breakdowns happens before a lead even enters the funnel: sales and marketing often don’t agree on who the right customer is. 

While traditional ICPs are built on basic firmographics like company size, industry, and location, those signals barely scratch the surface of what actually drives conversions.

For example, marketing might define the ICP as mid-market SaaS companies with 50–200 employees in North America, based on firmographics from past webinar attendees and launch campaigns targeting that group.

Meanwhile, sales reps are closing deals mostly with series B tech companies with complex buying committees, active integration needs, and strong product-led growth signals, which is a much narrower and more behavior-driven segment.

The result? 

Marketing floods the funnel with leads sales considers “low-fit.” Sales complains about lead quality. 

Marketing insists the leads match the defined ICP. Friction grows, pipeline slows.

This is where AI fundamentally changes the game.

AI can analyze thousands of data points across your existing customer base, such as:

• Product usage patterns.
• Deal velocity.
• Job titles involved in purchase decisions.
• Win/loss history.
• Intent signals.
• Support tickets, and more. 

This way, instead of guessing who your ideal customer is, AI figures it out based on actual behavior and outcomes.

What makes this powerful for alignment is that both teams now operate from a shared, dynamic definition of ICP, which is grounded in real data and not static assumptions. 

Marketing can build content and campaigns tailored to that exact profile. Sales can prioritize outreach to accounts that match those high-fit traits. 

And when a lead doesn’t fit? No debate, just clarity.

Platforms like Warmly help by using AI to identify the behavioral and contextual traits of your best customers, surfacing not just who they are, but how they buy, what they need, etc.

And once your true ICP is modelled, Warmly continuously scans the market for new prospects that match those traits and surfaces them to your team. 

This means marketing can make sure it attracts the right leads, and sales can focus on the right accounts without wasting cycles on low-fit prospects.

2. Enhancing outreach and nurturing

Even when sales and marketing agree on the right accounts to target, things can fall apart when it comes to who reaches out, when, and how. 

Without coordination, you get messy overlaps: marketing sends a nurture email right after sales just called, or sales reaches out cold while marketing is already running a warm campaign. 

The result? A disjointed experience for the buyer and missed opportunities for the team.

AI changes this by monitoring real-time intent signals and helping both teams coordinate their moves + figure out the best time to act.

Warmly helps by continuously monitoring dozens of warm signals across your funnel and enriching that behavior with firmographic data for a 360-degree view.

So, when a prospect starts engaging by visiting key pages, clicking ads, reading emails, watching a demo, or researching on third-party sites, Warmly’s AI engine tracks those behaviors, scores the level of intent, and flags the accounts that are heating up. 

But that’s not all. 

Warmly can also automatically trigger nurture campaigns, sync them to paid ad audiences, or notify the right sales rep in real time. 

As a result, everyone stays informed, and every lead gets the right touch at the right moment.

No more double-tapping cold accounts. No more leads slipping through the cracks. Just coordinated, timely outreach based on what buyers are actually doing.

3. Routing leads to the right person at the right time

Even the best leads can fall through the cracks if they don’t get to the right person quickly. 

Poor lead routing creates one of the most frustrating breakdowns between sales and marketing: 

Marketing generates solid demand, but sales doesn’t follow up fast enough - or worse, the lead gets ignored entirely.

That’s not just inefficient, it’s expensive. 

AI fixes this by automating the lead routing process based on real-time behavior, ICP fit, and custom business logic.

Instead of sending every lead to a general inbox or assigning based on geography alone, Warmly’s AI marketing agent evaluates which rep is best suited to engage, considering factors like account ownership, capacity, territory, product interest, and lead score. 

Namely, you can set intelligent lead routing rules based on your team’s structure, ICP fit, engagement signals, and more. 

So, when a lead hits a certain threshold, like visiting the pricing page or hitting a high engagement score, Warmly automatically routes it to the right rep and sends an instant Slack alert. 

That rep can take action while the lead is still warm, without ever digging through a dashboard.

As a result, marketing doesn’t have to chase sales to follow up, and sales doesn’t waste time triaging. 

The right person gets the right lead the moment action is needed. 

Everyone moves faster, and handoffs become seamless and timely.

4. Powering ad targeting 

Traditional ad campaigns often operate in a vacuum: marketing builds audiences based on generic criteria (eg., industry, job title, or past interactions) and hopes they hit the mark. 

Sales has little visibility into who’s being targeted or why. 

Meanwhile, high-intent prospects may never even see the campaigns meant for them.

AI changes this by feeding real-time buyer signals directly into your ad platforms, so campaigns are always focused on the right people, at the right time.

Instead of using fixed segments, Warmly’s AI continuously updates audiences based on behavior: page visits, content engagement, firmographic enrichment, and offsite research patterns. 

As leads heat up, they’re automatically added to hyper-specific retargeting or prospecting audiences and synced with your ad platforms (Google, LinkedIn, Meta, etc.).

And as they cool down, they’re removed, meaning there’s no wasted budget, no outdated targeting.

This approach means that marketing isn’t guessing who to target, as it's working from live data, and sales don’t get blindsided by cold prospects reacting to irrelevant ads. 

Instead, both teams move in sync: marketing drives awareness with precision, and sales reaches out to prospects already primed by tailored messaging.

5. Unifying analytics and attribution across the funnel

Ask marketing what drove last quarter’s pipeline, and they might say “paid search.” 

Ask sales, and they’ll point to outbound. 

The problem? Each team’s reporting is built in isolation and every channel claims full credit. 

That disconnect leads to misaligned strategy, skewed budget decisions, and endless debates over what’s actually working.

AI fixes this by stitching together every touchpoint across the funnel and mapping it to real pipeline and revenue. 

Warmly brings clarity to attribution by pulling in data from every key source, such as ads, SEO, outbound sales, events, chat, and more, and building a unified model that tracks revenue impact over time. 

For example, let’s say a lead clicked a paid ad, downloaded a whitepaper, engaged with chat, and later booked a demo. 

Warmly captures that entire journey and shows the role each touchpoint played in shaping the deal. 

Marketing sees the assist, sales sees the trigger, and everyone agrees on what worked.

This way, you don’t just see who converted. 

You see how they converted, why, and what influenced them along the way, including things like repeat visits, content engagement, and assisted touches that traditional systems miss.

As a result:

1. Marketing sees the true impact of their efforts across longer deal cycles.
2. Sales can give credit where it’s due and know which content or campaigns support their outreach best. 
3. Leadership finally gets one clean story about performance, grounded in reality.

6. Prioritizing high-potential accounts with predictive insights

Sales and marketing teams are often flooded with accounts, but not all accounts are equal. 

Some are just window shopping, while others are quietly inching toward a decision. 

The problem is, without clear signals, both teams waste time on the wrong ones or miss the right ones entirely.

AI helps solve this by predicting which accounts are most likely to convert, expand, or churn, so teams can focus their time, budget, and energy where it counts most.

Instead of relying on gut feel, AI analyzes historical win patterns, deal velocity, firmographic data, behavioral signals, product usage, and more. 

It then combines real-time intent data and predictive scoring to highlight accounts with the highest likelihood to convert (or grow).

As a result, it surfaces accounts that are actually moving, even if they haven’t raised a hand yet. 

Marketing can use that insight to prioritize campaigns and retargeting, and sales can sequence outreach more strategically, skipping the cold, unqualified spray entirely.

7. Extracting insights from sales conversations

Every day, sales teams have conversations filled with gold: objections, questions, competitor mentions, “aha” moments, and emotional drivers. 

But most of that insight never reaches marketing. 

It lives in call recordings, scattered notes, or, worse, in reps’ heads. 

That disconnect leads to messaging that misses the mark and content that doesn’t support real sales conversations.

AI bridges this gap by analyzing sales calls at scale and surfacing patterns that matter.

Natural language processing (NLP) tools can transcribe and analyze thousands of conversations to identify common themes, such as:

• What do buyers care about?
• What makes them hesitate?
• What language resonates?
• Where are deals getting stuck? 

As one GTM leader recently pointed out on LinkedIn, salespeople are sitting on gold-level insight, but much of it lives in their heads or unstructured call notes. 

Historically, this made it tough for marketing and product teams to access reliable conversion data at scale.

With AI and automation, though, that gap is closing fast. 

Tools like Gong, Fireflies, and Clari can now capture and analyze real sales conversations, turning that unstructured feedback into trend data that’s instantly shareable with marketing. 

As the post puts it:

“With Natural Language Processing AI to aggregate and find trends, patterns, and anti-patterns in the conversational data, the alignment of Product, Marketing, Sales, and Services is a game-changer.”

Moreover, AI detects emotional tone, sentiment shifts, recurring phrases, and high-impact objections across your call data. 

It also clusters insights across buyer personas, industries, or deal stages, giving teams a full-funnel view of what’s working and what’s not.

Let’s say AI picks up that “integration with Salesforce” is a key decision factor in 70% of closed-won calls. 

Marketing uses that insight to create a dedicated landing page and ad campaign and sales updates their demo script. 

Providing this kind of insight into sales conversations allows marketing to build from the voice of the customer and sales team’s insights, creating sharper messaging and more relevant content. 

8. Maintaining consistent messaging across channels

One of the most common cracks in the sales and marketing relationship shows up in messaging. 

Marketing says one thing in campaigns; sales says another in calls. 

Buyers get mixed signals, confused value props, or wildly different tones depending on who they're talking to, and trust breaks down fast.

AI helps solve this by acting as a bridge between teams, ensuring everyone stays aligned on not just what to say, but how to say it.

AI tools can summarize common themes from calls, emails, and content engagement, detect tone inconsistencies, and flag messaging that performs well (or poorly) by segment. 

It then helps reinforce that messaging by suggesting phrasing, content themes, and positioning frameworks that both marketing and sales can use consistently.

Some can even help draft messaging guidelines or adapt assets to stay on-brand across teams.

For example, if AI analysis shows that leads respond better to outcome-focused language ("cut costs by 30%") over feature-heavy phrasing, marketing can shift campaign copy and sales can mirror that tone in follow-ups. 

Everyone speaks the same language, and prospects feel clarity, not contradiction.

With AI helping teams align on message, tone, and delivery, buyers get a cohesive, high-trust experience, no matter where or when they engage.

FAQs

1. What has historically made it hard for the marketing and sales teams to align?

Sales and marketing have often worked from different data, different timelines, and different definitions of success. 

Marketing focused on generating leads, sales focused on closing deals, and the handoff in between was full of friction. 

Without shared visibility or feedback loops, alignment relied more on meetings than on fine-tuned systems.

2. What is the difference between how marketing and sales teams use AI?

Marketing typically uses AI to attract and nurture the right leads through smarter targeting, content personalization, and performance insights. 

Sales, on the other hand, uses AI to prioritize accounts, spot buying signals, and automate follow-ups. 

When combined, these AI-powered workflows bring both teams into sync across the entire funnel.

3. What are some emerging technologies that can help with AI x sales & marketing alignment?

Several emerging technologies stand out the most when it comes to aligning sales and marketing by leveraging AI:

1. Agentic AI - Autonomous AI-driven systems that sense and act across platforms can manage entire workflows like retargeting or outreach sequences, bridging handoffs between marketing campaigns and sales touchpoints 
2. Multimodal predictive analytics - Combines text, behavior, and user profiles to detect which accounts are heating up before reps even notice, helping marketing prep nurturing and sales time outreach.
3. Explainable AI (XAI) - Makes attribution and lead scoring systems more transparent, so both teams understand why a lead is prioritized, which is a key part of building trust across functions.

By integrating these tools, organizations can streamline communication, trust, and execution, directly powering the seamless, data-driven alignment that drives results.

Next steps: Bring your teams together with AI that actually aligns

Marketing and sales alignment has always been the goal, but until now, it’s been held back by siloed tools, delayed feedback, and guesswork at every turn. 

AI changes that. 

From defining your true ICP to surfacing real-time buyer signals, automating handoffs, and creating shared visibility into what’s working, AI isn’t just a tool. 

It’s the connector.

But AI alone isn’t enough. You need the right systems that bring clarity, not chaos.

That’s where Warmly comes in.

We help sales and marketing teams move in sync by tracking the signals that matter, scoring what’s real, automating tedious tasks, and showing you exactly what’s driving pipeline (and what’s not).

Ready to align smarter?

Book a demo with Warmly and make misalignment a thing of the past.

Read more

• AI for Marketing: Best Practices & Software in 2025 - Discover top strategies and tools to run smarter, faster, and more personalized marketing with AI in 2025.
• AI in Sales and Marketing: How to Get More Sales? - Learn how to use AI across both teams to drive alignment, optimize your funnel, and close more deals.
• How to Use AI in Your Sales and Marketing Tech Stack - A practical guide to integrating AI tools into your existing stack without the chaos or complexity.
• 10 Best AI Marketing Tools for B2B Teams [2025] - Explore the highest-performing AI tools B2B marketers are using to boost targeting, content, and conversions.
• AI for Sales: Best Tools & Tips [2025] - See how AI is reshaping the sales process from lead scoring to deal acceleration, and which tools actually deliver.
• AI For Performance Marketing: Best Practices & Software In 2025 - Optimize spend, creative, and attribution with AI-driven performance marketing strategies and the best platforms to support them.
• 10 Best AI Sales Tools for B2B Teams [2025] - A curated list of the most effective AI-powered sales tools helping B2B teams move faster and close smarter in 2025.

In 2025, the best marketing teams aren’t just using AI chatbots. Instead, they’re building entire campaigns around them. 

From qualifying leads to booking demos to answering product questions 24/7, today’s bots do way more than just chat.

But here’s the catch: not all AI chatbots are built for marketing. 

Some are clunky. Others aren’t customizable. And too many leave you guessing what impact they’re actually driving.

That’s why I put together this guide to set you on the right track. 

I reviewed the 10 best AI chatbots for marketing teams in 2025, shortlisting the tools that actually move the needle on pipeline, personalization, and performance. 

Whether you’re B2B, B2C, or something in between, there’s a chatbot here that can work for your business.

TL;DR:

• Warmly offers the best AI chatbot for marketing with real-time, signal-based personalization, branded AI conversations trained on your messaging, frictionless human handoff, and full-funnel automation that turns website traffic into pipeline - not just replies.
• Enterprise-grade tools like Drift, Conversica, Haptik, and Gupshup are ideal for larger teams needing omnichannel outreach, ABM playbooks, or high-volume lead qualification across email, SMS, voice, and chat.
• Meanwhile, tools like ChatGPT (API), Tars, Manychat, Social Intents, and ChatSonic are great for teams who want custom-built flows, social engagement automation, Slack-based live chat, or a versatile AI assistant for internal marketing tasks.

Let’s break down what they do, what makes them different, and how to choose the right one for your team.

Factors to consider when choosing an AI chatbot for marketing

Not all chatbots are created equal, especially when it comes to driving real marketing outcomes. 

Here are a few things to look for before adding an AI chatbot to your stack.

1. Marketing-specific capabilities

Generic chatbots won’t cut it. 

Look for tools that offer lead capture, segmentation, A/B testing, and campaign integrations, not just canned responses.

The right AI chatbot should feel like a genuine extension of your marketing team, not just a preprogrammed machine.

2. Integration with your stack

The best chatbot is the one that plays nice with your existing tools. 

Make sure it connects easily to your CRM, ad platforms, analytics, and marketing automation tools, as a disconnected bot creates more friction than value.

3. Customization and personalization

Your brand isn’t one-size-fits-all, and your bot shouldn’t be either. 

Choose a chatbot that lets you customize tone, flows, and targeting based on audience segments and your brand’s unique position.

Remember - personalization at scale is what turns conversations into conversions.

4. Performance tracking

If you can’t measure it, you can’t improve it. 

Prioritize chatbots with clear analytics, conversion tracking, and insights that tie conversations to pipeline.

5. AI quality and learning

Smarter bots deliver better experiences. 

Go for a chatbot with natural language understanding (NLU), contextual memory, and continuous learning capabilities.

A good bot gets better over time and helps your team do the same.

What are the 10 best AI chatbots for marketing in 2025?

Here are the 10 best AI chatbots for marketing that I shortlisted out of the 30+ tools I evaluated:

1. Warmly 

Best for: Turning anonymous website traffic into booked meetings with intelligent, on-brand conversations powered by real-time buying signals.

Who is it for: B2B marketing and revenue teams that need to qualify and engage high-intent prospects automatically without increasing headcount and missing opportunities.

Warmly is a signal-based AI-powered marketing platform that helps B2B teams identify, prioritize, and convert their highest-intent leads using real-time person-level data and agentic AI. 

Its intelligent AI chat is one of many tools built to engage prospects the moment they show interest by booking meetings, answering questions, and driving pipeline automatically.

Let’s look at some of the features that make Warmly - and its AI Chatbot - the perfect choice for GTM teams of all shapes and sizes.

Feature #1: Branded AI chat

Most chatbots feel like you’re talking to a robot that doesn’t get your business - or your buyer. 

Warmly’s AI Chat is different for several reasons.

FIrstly, it’s trained on the same messaging, positioning, and product knowledge you use to onboard your sales team, so every response sounds like it came from someone who actually works at your company.

And secondly, Warmly’s AI chat adapts to who’s on your site and why they’re there, so it can do more than just spew out generic, machine-sounding answers. 

It leverages real-time Warm Signals - like job titles, company fit, referral source, visit history, and funnel stage - to tailor every interaction with surprising precision:

1. A returning prospect from a closed-lost deal? The chat can recognize them instantly, welcome them back, and offer a second shot with a fresh CTA. 
2. A decision-maker lingering on your pricing page? It can lead with urgency, surfacing a compelling value prop or offering a time-sensitive demo. 
3. Even casual visitors reading a blog can be routed to the right content or invited into a soft-touch conversation, keeping them warm without being pushy.

Every response is contextual, dynamic, and goal-driven, designed to move leads forward based on what they care about right now.

This way, you get more than just smarter chat. Warmly’s chatbot is your brand, your brain, and your best SDR instincts, running 24/7. 

It turns static landing pages into live sales conversations, helping you engage, qualify, and convert leads while you sleep.

Feature #2: Warm Chat

Some moments are too important to leave to automation. 

That’s where Warmly’s Warm Chat steps in, bridging the gap between intelligent AI and human connection. 

When a high-intent lead is actively engaging with your site, Warmly instantly notifies your team and invites you to jump into the conversation in real time.

Moreover, you’re not blindly guessing who to talk to, as Warmly has already done the signal detection for you. 

You’ll know exactly who the lead is, what company they’re with, how they found you, what pages they’ve viewed, and what signals they’ve triggered - whether it’s a return visit, time on page, or prior engagement history. 

No more chasing anonymous traffic or cold live chats that go nowhere, as every alert is tied to a real, high-fit person showing real intent.

And when the timing’s right, you can instantly escalate from text chat to a live video call - no scheduling, no friction, just one click. 

It’s a seamless, human moment in the middle of a digital journey, and it often makes the difference between a bounced visitor and a booked opportunity.

It’s the ultimate combo of proactive AI and human touch, so you’re always ready when your best leads are.

Feature #3: Signal-aware attribution

Attribution is one of the most problematic parts of B2B marketing, and Warmly fixes it. 

While most marketing tools give you siloed views where every channel takes full credit, Warmly pulls everything into one unified model. 

It tracks how every lead actually moved through your funnel across ads, SEO, outbound, events, chat, and more, and maps that journey with time context and real revenue impact.

You’ll see:

• The actual pipeline is driven.
• How was it driven?
• Which exact touchpoints played a role?

As a result, there’ll be no more inflated dashboards or finger-pointing between teams. 

And it doesn’t just show what converted, it also shows why. 

Warmly’s signal-based attribution accounts for the nuances of real buyer behavior, like repeat visits, content engagement, and chat interactions, so you get a complete, credible picture of what’s working.

Now sales, marketing, and finance can all align on the same story with clear visibility into performance, clean data for decision-making, and insights you can confidently report to the board.

Feature #4: Agentic AI suite

Most AI tools automate one slice of your funnel, but Warmly goes further. 

Its agentic AI suite includes four powerful assistants that work together to help you build pipeline across every stage, from targeting to outreach to follow-up. 

Each one is built to scale human-like marketing and sales motions, without needing to hire more humans:

1. AI SDR keeps leads warm with automated follow-up across email and LinkedIn. It personalizes every touchpoint based on intent, timing, and behavior, so no lead slips through the cracks.
2. AI Marketing Ops takes care of audience building, segmentation, and campaign routing. It syncs your warmest leads to your CRM and ad tools, so the right messages hit the right people automatically.
3. AI Demand Gen watches for real-time buying signals and uses them to trigger hyper-targeted ads, on-site offers, and follow-up workflows, so you never miss a chance to convert.
4. AI Copilot is your rep’s research assistant, surfacing the best prospects, why they’re ready, and exactly what to say to start the conversation.

Together, they act like an extension of your team, handling the manual, the repetitive, and the invisible work that slows you down. 

The result? More reach, faster conversions, and a marketing engine that runs 24/7.

Pricing

Warmly offers a free forever plan that allows you to reveal up to 500 monthly visitors, set up ICP filters to quickly identify high-quality leads, and automate basic lead routing.

If you need more, there are three tiers to choose from:

1. Data Only: Starts at $599/mo when billed monthly or $5,000 when billed annually, lets you identify up to 5,000 monthly visitors, first-party intent signals, alerts, and access to Warmly’s B2B prospecting database.
2. Business: Starts at $19,000/year for up to 10,000 visitors or $45,000/year for up to 75,000 visitors, everything in Data Only, plus third and second-party signals, sales orchestration, AI Chat, and lead routing.
3. Enterprise: Custom pricing, custom number of visitors, everything in Business, plus custom signals and warm calling.

Pros & Cons

✅ Truly intelligent AI chat that feels on-brand and context-aware, as conversations are driven by real-time signals and trained on your own messaging.

✅ Combines AI automation with human connection by letting you easily loop in reps via Warm Chat or escalate to video when the moment is right.

✅ Agentic AI that works across the entire funnel, including SDR automation, audience building, ad targeting, and personalized outreach.

✅ Unified, signal-based attribution let you see exactly what influenced each deal with clean, cross-channel insights that align sales, marketing, and finance.

✅ Enterprise-ready intent data and visitor de-anonymization allow you to identify and prioritize high-fit prospects with real-time person-level signals.

✅ Free forever plan and flexible pricing tiers so you can get started easily, and then scale with features that grow as your GTM motion matures.

❌ Its most advanced features are available only on the paid plans.

2. ChatGPT (via API)

Best for: Powering custom, intelligent chatbots that deliver human-like conversations on websites, landing pages, and in-product experiences—especially when pre-built chatbot platforms are too limiting.

Who is it for: Developers, marketing ops, or product teams at B2B or B2C organizations who need a customizable, intelligent assistant and are prepared to integrate and manage it themselves.

ChatGPT isn’t a standalone chatbot.

However, it is one of the smartest conversational engines you can embed into your own widget, app, or website. 

With GPT-4/4o, you get natural language understanding, context-aware replies, and the flexibility to design flows that perfectly align with your brand and goals.

Key features

• Advanced NLP engine - Powered by GPT‑4/4o, it understands intent, context, and tone, enabling human-like conversations far beyond rule-based bots.
• Fully customizable - Define prompt templates, personality, tone, and content logic to match your brand or product without compromise.
• Context retention - Maintains memory within a session, allowing follow-up questions and deeper conversational paths. 

Pricing

When it comes to ChatGPT’s pricing, you need to look into OpenAI API pricing to get a good idea of how much it will cost you to integrate this conversational engine in your chatbot.

The price depends on the model you need, and you’ll be charged for both the input and the output.

Here are the prices for a few OpenAI models, so you can assess the costs:

1. gpt-4.1: Input $2, Cached Input $0.50, Output $8.
2. gpt-4.1-mini: Input $0.40, Cached Input $0.10, Output $1.60.
3. gpt-4.5-preview: Input $75, Cached Input, $37.50, Output $150.
4. gpt-4o: Input $2.50, Cached Input $1.25, Output $10.

Note: The prices listed are per 1M tokens.

Pros & Cons

✅ Human-level conversational quality with deep understanding and relevant responses and no dead-end loops.

✅ Full customization and brand alignment, as you control tone, logic, and user experience end-to-end.

❌ It’s not an out-of-the-box chatbot and requires setup and ongoing moderation, which can be a deal breaker for smaller teams with limited resources.

3. Conversica 

Best for: Automating lead follow-up and qualification across email, SMS, or chat to consistently engage every prospect and deliver conversation-qualified, sales-ready leads.

Who is it for: Marketing, sales, and customer success teams at mid-market to enterprise companies drowning in leads, needing automated outreach that surfaces only high-intent prospects.

Conversica offers AI-powered Revenue Digital Assistants that send personalized, natural messages and follow-ups via email, SMS, and website chat, autonomously engaging and qualifying leads until they’re ready for human handoff. 

It connects directly to your CRM/marketing systems, freeing your team to focus on closing deals rather than chasing responses. 

Key features

• Contextual two‑way outreach - Automatically engages leads with personalized emails/SMS and continues until the prospect indicates interest or disinterest.
• Intent-based qualification - Actively asks about interest, collects key details, and confirms fit before alerting sales, converting predictive scores into true sales readiness. 
• Omni‑channel conversation - Drives the same Virtual Assistant across email, SMS, and web chat, ensuring follow-up at every touchpoint. 

Pricing

Conversica doesn’t publish its price.

There’s no free trial either, so all that’s left is to book a demo with its team and ask them all you want to know on the spot.

Pros & Cons

✅ Supports email, SMS, and chat, allowing for multichannel engagement. 

✅ Smooth rep takeover via “Reply as Assistant” for complex or sensitive conversations. 

❌ It’s priced at enterprise level and designed for lead-heavy programs, so it may be overkill for smaller teams or simpler needs. 

4. Gupshup 

Best for: Running omnichannel conversational marketing campaigns across WhatsApp, SMS, web chat, voice, and RCS from a single platform.

Who is it for: Mid-market to enterprise teams in retail, fintech, education, travel, and government looking to automate lead gen, customer engagement, and commerce on the channels their users actually use.

Gupshup is a powerful conversational AI platform that enables you to build, manage, and optimize chatbots across 30+ channels from WhatsApp and SMS to voice and web, without coding. 

It combines easy-to-use bot builders, AI agents, and API integrations to power marketing and commerce flows with scale and flexibility. 

Key features

• Multi-channel reach - You can deploy chatbots via WhatsApp, SMS, RCS, voice, Instagram, and web, all managed from a single platform. 
• AI Agent Library - Leverage pre-built agents for lead gen, product discovery, collections, order management, and more, which are all ready to customize. 
• Low-code bot builder - Design chat flows visually or generate bots automatically from website URLs and documentation. 

Pricing

Gupshup is another platform that doesn’t disclose its prices. 

You can contact its sales team for details.

Pros & cons

✅ Pre-built AI agents for fast time-to-value/

✅ Robust scalability, can handle billions of messages per year.

❌ Steep learning curve for beginners, as its feature-rich ecosystem requires time to learn, and documentation can be uneven.

5. ChatSonic 

Best for: Automating marketing research, content creation, reporting, and more, all in one intelligent conversational interface tailored for digital marketers.

Who is it for: Marketing and growth teams looking for a no-code, AI-first assistant that can generate SEO-ready content, answer Live Chat questions, and integrate directly with tools like Ahrefs and WordPress.

ChatSonic is an all-in-one AI marketing agent built on GPT‑4, Claude, and Gemini, delivering real-time data, SEO research, brand voice consistency, and live chatbot capabilities. 

It adapts to context, pulls in live web data via Google Search, and integrates with marketing platforms, so you can chat, create, and publish from a single dashboard. 

You should note, however, that this chatbot is designed for internal use only - meaning it’s a conversational AI-powered marketing assistant and not a chatbot for interacting with leads.

Key features

• Real-time data access - Fetches up-to-date information directly from Google Search to power chat responses with accurate, live answer for any query you may have.
• Multi-model support - Lets you switch between GPT‑4, Claude, Gemini, and others for different quality/speed tradeoffs.
• Analyzes data and creates reports - Helps you extract valuable insights and analyze any kind of data through straightforward chat interactions.

Pricing

Chatsonic is part of the Writesonic platform, and it’s included in all 6 of its pricing plans:

1. Basic: $20/month, includes one user, one project, AI article writer, 10 AI Agent generations/month, 5 articles/month, etc.
2. Lite: $49/month, includes everything in Basic but with higher usage limits.
3. Standard: $99/month, includes everything in Lite with higher usage limits, plus brand presence tracking, automatic fixes using AI in site audit, etc.
4. Professional: $249/month, includes everything in Standard with higher usage limits, plus API access, access to ChatGPT 4, etc.
5. Advanced: $499/month, includes everything in Professional with higher usage limits, plus user management, project scaling, etc.
6. Enterprise: Starting from $1,499/mo, annual plan only, includes everything in Advanced with higher usage limits, plus advanced Generative Engine Optimization (GEO), SSO & enterprise-grade security, custom training, etc.

Pros & cons

✅ Combines research, writing, image creation, and publishing tools in one platform. 

✅ It can also generate visuals and supports voice-to-text within conversations.

❌ It’s not a chatbot for lead-oriented interactions, but more of a conversational AI-powered marketing agent.

6. Haptik 

Best for: Automating lead qualification, commerce interactions, and personalized conversational experiences across multiple messaging channels.

Who is it for: Medium to enterprise teams in retail, fintech, travel, healthcare, and other verticals seeking scalable, omnichannel conversational agents for marketing and transactional use cases.

Haptik is an enterprise-grade conversational AI platform that lets you build, deploy, and manage intelligent chatbots across web, mobile, WhatsApp, SMS, and voice, all through a no-code interface or API. 

It’s designed for growth-focused teams that need bots to do more than answer FAQs, such as support lead capture, product discovery, bookings, and even commerce transactions at scale. 

Key features

• Omnichannel deployment - Launch bots across WhatsApp, SMS, RCS, web chat, voice assistants, and social messaging from a unified platform.
• AI Agent Studio - Use pre-built AI agents (e.g., lead qualification, booking, commerce) or build your own with no-code flows and backend API integrations. 
• Analytics & optimization - Robust dashboards track usage, conversation flows, and engagement metrics, plus RAG-powered suggestions to refine NLP and performance over time.

Pricing

Haptik doesn’t publish prices for its pre-built agents or agent builder.

You can contact its team for more information.

Pros & cons

✅ Fast time-to-value with templated agents for lead gen, bookings, and eCommerce.

✅ Easy, no-code bot building.

❌ Limited customization options.

7. Manychat 

Best for: Automating social media marketing and lead generation via chat, comments, and DMs on various platforms.

Who is it for: Small-to-medium businesses, creators, agencies, and marketing teams that need a fast, user-friendly chatbot to capture leads, automate engagement, and drive sales in messaging apps.

Manychat is a no-code chatbot builder that enables marketers to design and deploy automated conversation flows, broadcast messages, and handle customer interactions across social and messaging platforms. 

It supports live chat handoff, contact segmentation, and integrations with tools like Shopify, Mailchimp, and Zapier. 

Key features

• Visual flow builder - Build chat sequences with a drag-and-drop interface, using triggers like comments, keywords, or broadcasts, with no tech skills required. 
• Growth tools - Automate comment replies, link DMs from ads, and collect contact info with smart integrations for Messenger, Instagram, and TikTok. 
• Targeted message sequences - Send targeted drip campaigns, promotional messages, or one-off broadcasts to segmented audiences. 

Pricing

Manychat has a free forever plan that lets you engage up to 1000 customers via Instagram DM, TikTok, and Facebook Messenger.

If you need more features or want to contact more leads, you can upgrade to one of two paid plans:

1. Pro: Starts at $15/mo for up to 2500 contacts and goes up to $8835 for 2000001+ contacts, includes everything in Free, plus WhatsApp messages, SMS & email, analytics, advanced campaigns, etc.
2. Elite: Custom pricing, includes everything in Pro, plus dedicated onboarding, priority support, access to expert crafted automations, etc.  

Pros & Cons

✅ Intuitive drag-and-drop builder allows non-technical users to build bots in minutes. 

✅ Robust engagement tools that let you automate comment replies, capture leads from ads, and run entire campaigns effectively. 

❌ Does not support embedding bots directly on websites, it’s designed for social media engagement only.

8. Social Intents 

Best for: AI-powered customer interactions with seamless handoffs in Slack. Microsoft Teams, or Google Chat.

Who is it for: Small to mid‑sized B2B and service teams already using Slack or Teams who want to add proactive chat, AI answers, and lead qualification without introducing new inboxes.

Social Intents delivers both AI‑powered web chat and live chat routed into familiar tools like Slack and Teams. 

You train the chatbot on your website content, react to visitor behavior with triggers, and automatically escalate to human agents, all while staying inside your team’s daily workspace. 

Key features

• Embedded AI chatbot - One‑click training on URLs, PDFs, or help docs, powering common Q&A so visitors get instant, on‑brand responses.
• Live chat in Slack/Teams - Visitors chat via your website widget, and agents can reply right from Slack, Teams, Zoom, or Webex with no new tools needed. 
• Seamless escalation - The bot handles routine queries, then escalates complex ones with full context into the live‑chat thread. 

Pricing

Social Intents offers five paid plans:

• Starter: $49/month, includes 1 chat widget, 1 website, up to 3 agents, 200 chat conversations/month, free ChatGPT integration, and training on up to 200 URLs.
• Basic: $79/month, includes everything in Starter and adds support for 2 widgets and websites, unlimited agents, 1000 monthly chats, shortcuts, support for ChatGPT, Gemini, and Claude, and 1000 AI-trained URLs.
• Pro: $132/month, includes everything in Basic, plus 5 widgets and websites, 5000 monthly chats, automatic URL retraining, cross-team transfers, white-labeling, and 5000 trained URLs.
• Business: $265/month, designed for larger teams, includes everything in Pro, plus 10 widgets and domains, 10,000 chats/month, real-time auto-translation, and advanced white-label features.
• Agency/Reseller: $299/month, built for client work, includes 10 sub-accounts, branded portals, 10 chatbots, and the ability to bill clients directly (you can add more clients for $20/month each).

All plans are billed monthly, with discounts available for annual billing, and the first four come with a 14-day free trial.

Pros & Cons

✅ AI + human hybrid experience, where automated answers reduce workload, while live escalation ensures quality.

✅ Fast to deploy, you can set up in under 5 min with no dev support. 

❌ Limited AI tuning ot training, advanced NLP customization is less accessible than specialized platforms. 

9. Drift 

Best for: Capturing high-intent website visitors and instantly converting them into pipeline with AI-powered chatbots, account-based playbooks, and real-time live chat routed to reps.

Who is it for: B2B revenue teams that use Salesloft and are focused on conversational marketing and ABM.

Now fully integrated into Salesloft, Drift brings enterprise-grade conversational marketing and real-time engagement designed for pipeline acceleration. 

Its AI chatbots qualify visitors 24/7, de-anonymize prospects, and combine live chat with Salesloft workflows to drive revenue efficiently.

Key features

• AI-powered chatbots - Lets you engage visitors with open-text, natural conversations, answer queries, and book meetings around the clock.
• Live chat + routing - Seamlessly escalates from bot to human chat in real-time, and syncs engagements with Salesloft’s live feed and rhythm workflows. 
• AI insights & analytics - Surface trends, intent signals, conversation themes, and pipeline impact to continuously refine your playbooks.

Pricing

Although Salesloft has two pricing plans, Drift is charged separately.

However, Salesloft doesn’t disclose prices for any of its products, so you’ll have to contact sales for details.

Pros & Cons

✅ Deep Salesloft integration means that conversations, intent signals, and routing connect directly into your Salesloft workflows for immediate sales action.

✅ Intuitive interface that requires no technical skill.

❌ Complex initial setup that requires configuration and admin support.

10. Tars 

Best for: Replacing static landing pages with interactive chatbot funnels that boost conversion rates by 2–3x using no-code, AI-driven chat experiences.

Who is it for: Marketing teams and agencies running PPC or paid campaigns, as well as mid-market businesses looking for fast, high-impact conversational workflows without developer dependencies.

Tars is a no-code conversational AI platform that lets marketers design chatbot-powered landing pages with drag-and-drop ease. 

Its conversational agents deliver smarter, interactive experiences by routing leads to the right content or workflows while integrating seamlessly with CRMs and analytics.

Key features

• No-code builder + drag-and-drop designer - Build logic-rich chatbots quickly with intuitive gambits and conditional flows, no coding output required. 
• High-converting templates - Choose from over 950 industry-specific chatbot templates to jumpstart campaigns and optimize funnel performance.
• Live chat handoff - Escalate real-time conversations to human agents via live chat when needed, keeping leads engaged and connected.

Pricing

Tars has a freemium plan that includes 50 conversations per month, basic LLM models, a training limit of 5 knowledge bases and 1-month data retention.

If you need more features, there are two paid plans to choose from:

1. Premium: Starting at $499/mo for up to 500 conversations/mo and goes up to $7,999/mo for up to 10,000 conversations/mo, includes 12 months of data retention, advanced LLM models, training limit of 20 knowledge bases, etc.
2. Enterprise: Custom pricing, has custom volume, white-glove onboarding, unlimited knowledge bases, custom integrations, etc.

However, if you want live chat handoff, you’ll have to pay extra because this feature is available only as an add-on for Premium and Enterprise users, costing $600/yr/seat.

Pros & Cons

✅ Fast, code-free setup enables you to launch bots in under an hour with intuitive tools and proven templates.

✅ Flexible and powerful logic with detailed flows (gambits, conditional paths) that give more control than basic bots. 

❌ Limited AI-based understanding, as its chatbots rely more on pre-defined flows rather than dynamic natural language understanding.

Next steps: Choosing the right AI chatbot for your marketing goals

The best AI chatbot for your team isn’t the one with the most features. It’s the one that fits your motion, speaks your brand, and helps you convert more of the right traffic, faster. 

Whether you're building conversational landing pages, qualifying leads at scale, or simply making your website feel more alive, there's a tool on this list built for your goals.

And if you’re looking for a platform that goes beyond just chat, combining real-time buying signals, branded AI conversations, and full-funnel automation, Warmly is the right solution that’s built to deliver pipeline, not just replies.

Curious to see it in action?

Book a demo with Warmly to see how signal-based AI chat can turn your website into your best-performing sales rep.

Read more

• 10 Best AI Sales Chatbots In 2025 [Reviewed] - Discover the top AI sales chatbots that actually move pipeline in 2025 with real use cases, pros, and pricing breakdowns.
• How to Use An AI Chat for Lead Generation in 2025? - Learn how to turn conversations into conversions with AI chat, from setup to strategy.
• Agentic AI For Marketing: Best Use Cases & Software In 2025 - Explore how agentic AI is redefining marketing automation with smarter, goal-driven assistants.
• AI Marketing Strategy: Top Use Cases and Tools - See how today’s best teams are building full-funnel AI marketing strategies that actually deliver results.
• 8 Examples of AI Marketing Automation in 2025 - Get inspired by 8 powerful, real-world ways teams are using AI to automate campaigns, content, and conversions.
• 10 Best AI Agents for Digital Marketing in 2025 [Reviewed] - Uncover the most effective AI agents for digital marketers, reviewed, ranked, and ready to deploy.

Marketing used to be about reaching the most people. 

Now, it’s about reaching the right people in the right way. 

That means understanding who they are, what they care about, and how to speak to them like a human, not a broadcast.

That’s where AI comes in.

AI helps you personalize marketing better than ever by allowing you to move beyond generic campaigns and create experiences that actually feel relevant without needing a massive team or endless hours of manual work. 

It can tailor your emails, ads, and website content based on real-time behavior, past actions, and intent signals.

In this guide, I’ll break down exactly how to use AI for personalized marketing at scale without sounding robotic, losing trust, or getting creepy. 

You’ll learn where it works best, how to set it up the smart way, and what to avoid if you want your audience to stay engaged.

Let’s dive in!

How is AI used to personalize marketing in 2025?

Today, AI is used in marketing to personalize customer experiences by turning data into real-time insights and action. 

Instead of relying on broad segments or manual guesswork, AI looks at individual behavior, such as what someone clicks, reads, searches, or buys, and uses that information to tailor messaging across every channel.

In 2025, personalization isn’t just about using someone’s first name in an email. 

It’s about:

• Understanding intent. 
• Knowing where someone is in the buying journey. 
• Anticipating what they might need next. 
• And doing it all automatically, without overwhelming your team.

That’s where AI shines.

By continuously analyzing signals from across your website, CRM, email platform, ad campaigns, and even offline interactions, AI helps you deliver more relevant experiences faster. 

It’s like having a marketer who never sleeps, constantly learning and optimizing how you show up for every prospect and customer.

Sounds good? Wait until you see the actual advantages of incorporating AI in marketing personalization strategies!

What are the benefits of using AI to personalize marketing?

The benefits of using AI for marketing personalization are all about doing more of what works, just faster, smarter, and at scale. 

Once you’ve got the foundations in place, AI doesn’t just help you reach people, it helps you resonate with them.

Here’s what that looks like:

1. Real-time relevance - AI tracks customer signals as they happen, so your marketing responds instantly, not days or weeks later. Whether someone views a product page or clicks a pricing link, your next move is based on what’s happening now.
2. Scalability without burnout - Manual personalization just doesn’t scale. AI automates the heavy lifting, so you can deliver 1:1-style experiences to thousands of leads without adding headcount or burning out your team.
3. Smarter segmentation - Instead of static lists, AI continuously re-sorts your audience based on behavior, intent, and context. This means your campaigns stay fresh and relevant, even as your audience shifts.
4. Higher engagement and conversions - Personalized content performs better, period. AI helps you send the right message at the right time, which keeps prospects interested and nudges them closer to action.
5. Better alignment across teams - AI-powered insights don’t just help marketing. They also give sales and customer success a clearer picture of each buyer’s journey. That means more meaningful outreach and stronger handoffs.
6. Continuous learning and optimization - AI gets smarter over time. As it sees what’s working (and what’s not), it adjusts automatically, helping you fine-tune campaigns without needing a full post-mortem every time.

AI vs. No AI: What’s the difference in personalized marketing?

8 ways that you can use AI for personalized marketing

Now that we’ve covered the benefits of using AI in marketing personalization, let’s take a closer look at what that actually looks like in practice.

Namely, AI isn’t just helping marketers work faster. It’s helping them deliver moments that feel personal, relevant, and well-timed. 

Below are 8 real-world ways AI is being used to bring personalization to life across channels without increasing headcount.

1. Intelligent website chat

For years, website chat has been stuck in a loop: scripted bots asking robotic questions, offering irrelevant responses, and frustrating visitors more than helping them. 

In 2025, that no longer cuts it. 

AI-powered chat has evolved into something much smarter and much more human.

Today’s intelligent chat systems do more than just “answer FAQs.” 

They adapt in real-time based on who’s visiting your site, where they came from, what pages they’ve viewed, and what their intent might be. 

Instead of pushing everyone through the same flow, they personalize the conversation by:

1. Greeting returning leads by name.
2. Surfacing relevant content.
3. Offering to book a demo when the timing’s right, etc.

That kind of real-time, contextual awareness is exactly what turns anonymous traffic into qualified pipeline.

Warmly’s AI Chat brings this level of intelligence to life. 

It’s trained on your company’s actual messaging, so it sounds like you, not a script. 

It also knows your ICPs, monitors Warm Intent Signals, and adjusts its responses accordingly. 

This way, if a lead from a closed-lost deal revisits your site, it can say “Welcome back.” 

And if a high-fit account shows interest in pricing, it can immediately offer to schedule a demo, with no human intervention required.

Even better? It scales with you. 

One AI chat assistant can handle hundreds of visitors at once, guiding each one in a way that feels personal and thoughtful, and not generic or forced.

This isn’t just better for the visitor - it’s better for your team. 

No more wasted SDR time answering routine questions or chasing unqualified leads. 

With AI-powered website chat, your reps only step in when it really matters, after the AI has qualified the conversation and captured interest.

And Warmly’s AI Chat comes with an extra twist. 

Your reps can tune into the conversation with high-value leads when things start getting hot, not only via text chat but via live video chat, as the platform enables seamless transition from text to video.

This way, you can ensure each lead will be engaged in the way best suited for their intent levels.

2. Dynamic offers

Most website visitors never convert, not because they’re not interested, but because the experience doesn’t speak to them. 

The same pop-up, same CTA, same “Schedule a demo” button shows up for everyone, whether they’re ready to buy or just browsing. 

That there is a missed opportunity.

Dynamic on-site offers change that.

Instead of showing static messages, AI analyzes who the visitor is, what pages they’ve viewed, how long they’ve stayed, and what behaviors they’ve shown. 

Then it delivers a personalized offer in real-time, whether that’s a product tour, a case study, a discount, or a direct prompt to book a call. 

It’s personalization at the moment that matters most.

Warmly’s dynamic on-site offers, known as Warm Offers, let you identify high-intent visitors the moment they land on your site. 

It de-anonymizes traffic, matches visitors to accounts, and triggers targeted pop-ups based on company, behavior, and buying signals. 

For example, a repeat visitor from a target account might see a “Ready to reconnect?” message with a one-click calendar link. 

Someone scrolling your pricing page might get a limited-time incentive to book a demo.

The result? No more interruptive, one-size-fits-all CTAs. Every visitor sees a message that feels relevant, because it actually is.

Marketers can build these pop-ups in seconds with a no-code editor, easily segment audiences, and sync all activity directly with their CRM. 

Performance is tracked automatically, so you’re not guessing what works - you’re doubling down on what converts.

In a world where attention spans are short and competition is high, these personalized moments can be the difference between a bounce and a booked meeting.

3. Hyper-personalized outreach orchestration

Personalized outreach used to mean hours of manual work, including digging through CRM notes, researching accounts, writing emails from scratch, and hoping for a reply. 

The problem? It doesn’t scale. 

And when teams try to cut corners with generic sequences, reply rates tank.

AI fixes that.

Smart outreach orchestration uses AI to automatically identify who to reach out to, when, and how based on live signals, past engagement, and account fit. 

Instead of blasting the same message to everyone, AI crafts and sends tailored sequences to the right contacts at exactly the right moment.

Warmly’s Orchestrator brings this to life by monitoring buying signals across your funnel, such as site visits, ad clicks, prior engagement, etc., and triggering personalized email and LinkedIn sequences as soon as someone shows interest. 

It can even identify all key stakeholders at a target account and multi-thread outreach on your team’s behalf.

This way, outreach isn’t just triggered. It's contextual. 

If someone’s browsing your pricing page, they’ll get a message that reflects it. 

If someone else downloaded a case study last week, their message will reference that behavior.

Better still, Warmly automatically checks if that contact is already being sequenced, avoiding embarrassing double outreach or overlap between reps.

For fast-moving teams, this is a game-changer, as SDRs don’t waste time combing through data or guessing who to prioritize. 

Instead, AI handles the orchestration while your team focuses on high-value conversations and closing deals.

4. AI-powered personal assistants for marketers

Keeping up with which leads to contact next, and how, is one of the biggest challenges in modern marketing. 

With so many signals flying around, it’s easy to miss the moment when someone’s actually ready to hear from you. 

That’s where AI-powered personal assistants come in.

These assistants act like a second brain for your team. 

They scan your CRM, intent data, and website activity to surface timely recommendations, like who to reach out to, why they’re a good fit, and even what to say. 

No more guessing. No more tab-hopping.

Warmly’s AI Copilot does exactly that.

It looks at live buyer intent signals, like repeat visits, key page views, or past engagement, and tells your reps who’s heating up. 

It doesn’t just flag leads, though.

It also explains why they’re showing intent and suggests messaging that feels personal, not templated.

The real value? Your team doesn’t waste time researching or making assumptions. 

They focus on meaningful outreach with the leads that matter most, backed by AI insights that are actually useful.

This kind of assistance isn’t just a time-saver. 

It raises the bar for how consistently your team shows up with relevant, timely messaging, and that’s what turns leads into conversations, and conversations into pipeline.

5. Context-aware ad targeting

Most B2B ad campaigns waste budget by targeting the wrong people at the wrong time. 

You upload a list, define some basic segments, and hope your message lands. 

But when those segments are outdated or too broad, performance drops fast.

That’s where AI-powered, context-aware targeting comes in.

Instead of relying on static audience lists, AI continuously tracks behavioral signals, such as website visits, email engagement, and page views, and builds dynamic audience segments that reflect real-time interest and intent. 

It doesn’t just show who to target, but when they’re actually ready to hear from you.

Warmly enables this kind of precision by syncing warm intent signals with your ad platforms. 

As soon as someone from a high-fit account starts showing interest, say, visiting your comparison page or returning after a lull, Warmly automatically updates your ad audiences to include (or exclude) them based on their behavior.

The result? 

Your ads are only served to people who are actively engaging or showing real buyer intent, making your campaigns more relevant and cost-effective.

This also means you can tailor your creative more effectively by:

• Showing product-led messaging to evaluators.
• Educational content to early-stage researchers.
• Conversion offers to high-intent buyers.

It’s a smarter way to advertise, where targeting is timely, spend is efficient, and every ad feels like it showed up just when it was needed.

6. Generative ad personalization at scale

Creating ad creatives that resonate with different audiences used to take weeks and a whole design team. 

Now, generative AI makes it possible to produce tailored ad variations in minutes, helping brands scale their paid efforts without sacrificing relevance or performance.

Instead of running one generic ad to a broad segment, marketers can now generate copy and visuals that align with each audience’s industry, pain points, or stage in the funnel. 

The messaging speaks directly to what that group cares about on autopilot.

For example, an AI-powered ad campaign might show:

• A feature-focused message to someone in the evaluation stage.
• A brand credibility message to a cold prospect.
• A bottom-of-funnel CTA to someone who’s visited your pricing page.

Platforms like Omneky and AdCreative.ai are already enabling this at scale by using AI to test multiple ad versions across channels, analyze what works, and generate new creatives based on live performance data.

And in a crowded feed, that’s the edge that gets you noticed - and clicked.

7. Personalized content creation with AI

Content is still the backbone of most marketing strategies, but generic blog posts, ebooks, and guides don’t cut it anymore. 

In 2025, the most effective content feels like it was written specifically for the person reading it. 

AI is what makes that possible without burying your team in manual work.

With the right setup, AI can generate personalized content tailored to different personas, industries, or funnel stages. 

That could mean:

• A landing page versioned for each vertical you sell to
• A product one-pager customized to a specific use case
• An email nurture sequence adapted to how a lead has engaged previously

And it’s not just about inserting {First Name} or {Company}. 

AI understands tone, context, and goals, so the content doesn’t feel mass-produced. It feels relevant.

And that relevance drives real results.

Jon Dick, a marketing leader at HubSpot, recently shared that their team saw an 82% increase in conversion rates after implementing AI-powered email personalization using Breeze in HubSpot. 

That kind of lift isn’t theoretical - it’s happening now.

Tools like Jasper, Copy.ai, and Writer help marketers automate this process, generating high-quality drafts that align with your brand voice and audience segments.

Warmly can support this personalization layer by enriching content workflows with its intent signals.

When you know a visitor is part of a late-stage opportunity, for example, your nurture email can automatically include a relevant case study or comparison page. 

When an early-stage lead downloads a guide, AI can trigger a follow-up sequence built around their specific industry or persona.

This kind of adaptive content doesn’t just boost engagement - it moves people through the funnel faster, because every next touchpoint is exactly what they needed to see.

8. AI-driven audience segmentation and ICP building

Knowing your audience is one thing - understanding them is another. 

Traditional segmentation often stops at job title, industry, or company size. 

But in 2025, that’s just the surface. 

AI helps you go deeper to define and reach the people who are actually the best fit for your product.

With AI-powered segmentation, you can analyze behavioral patterns, engagement history, deal outcomes, and even conversational data to identify what your highest-converting customers have in common. 

Then, instead of manually building broad lists, you can create dynamic, evolving segments based on real-time signals and nuanced traits.

Warmly’s AI-powered ICP identification takes this even further. 

It doesn’t just use firmographics - it learns from your actual customer base, analyzing closed-won deals, sales cycles, and engagement trends to surface the real attributes of your best customers. 

Then, it automatically identifies new prospects who match those same characteristics, so your team can focus on leads that are actually worth the time.

From there, Warmly’s intelligent segmentation engine lets you combine this person-level data with live signals - things like website behavior, campaign engagement, or buyer intent - to build highly specific audience segments. 

These can power everything from outbound sales sequences and ad campaigns to dynamic content blocks and email workflows.

The result? No more bloated lists filled with low-fit leads. 

You get smaller, smarter segments that actually convert because they’re built on what’s real, and not what’s assumed.

4 best AI-powered marketing personalization tools in 2025

With so many AI marketing tools on the market, it’s easy to get overwhelmed. 

But when it comes to personalized marketing, not every platform is built to go deep or scale well. 

Below are four standout tools in 2025 that are leading the way in AI-driven personalization, each helping teams tailor their leads’ experiences in smarter, more impactful ways.

1. Warmly - Full-funnel AI personalization

Warmly is an AI-powered marketing platform built to help revenue teams turn anonymous website traffic into qualified pipeline. 

It combines real-time intent signals, person-level data, automated engagement, and agentic AI to deliver truly personalized experiences across chat, ads, outreach, and more.

Standout features

• AI-powered ICP identification and lead segmentation - Warmly analyzes your past closed-won deals to uncover the deep traits of your best-fit customers beyond job title or industry, and uses that to find and prioritize new lookalike leads and create precise lead segments.
• Real-time website personalization - Identify who’s on your site, what they care about, and serve dynamic offers tailored to their journey with no coding required.
• Smart, brand-tuned AI chat - Train the chat assistant on your own messaging and let it engage each visitor with context-aware conversations, from answering questions to booking demos automatically.
• Signal-based outreach orchestration - Warmly monitors buying signals and triggers automated, personalized email and LinkedIn sequences to the right contacts at the right time, so reps only jump in when it matters.
• Targeted ads - Warmly monitors on-site and off-site intent signals and uses them to create hyper-targeted ad audiences, ensuring your ads will be shown to leads that are most likely to resonate with them.
• AI assistant - Warmly’s AI Copilot helps you figure out who to reach out to and when, and suggests exactly what to say based on their online behavior and past interactions, driving perfectly tailored experiences every time.

Pricing

Warmly offers a free forever plan that allows you to reveal up to 500 monthly visitors, set up ICP filters to quickly identify high-quality leads, and automate basic lead routing.

If you need more, there are three tiers to choose from:

1. Data Only: Starts at $599/mo when billed monthly or $5,000 when billed annually, lets you identify up to 5,000 monthly visitors, first-party intent signals, alerts, and access to Warmly’s B2B prospecting database.
2. Business: Starts at $19,000/year for up to 10,000 visitors or $45,000/year for up to 75,000 visitors, everything in Data Only, plus third and second-party signals, sales orchestration, AI Chat, and lead routing.
3. Enterprise: Custom pricing, custom number of visitors, everything in Business, plus custom signals and warm calling.

2. Dynamic Yield - Omnichannel personalization

Dynamic Yield is an AI-powered personalization engine that helps brands tailor customer experiences across websites, mobile apps, email, and more. 

Designed for both B2B and B2C teams, it lets marketers deliver highly relevant content, offers, and layouts in real-time, without relying on dev support.

Standout features

• Omnichannel personalization - Ensure a consistent, tailored experience across web, mobile, and email.
• Predictive targeting & testing - Automatically predict which experiences will perform best for each segment and A/B test them at scale.
• Recommendation engine - Serve product or content recommendations powered by deep learning models that adapt to each visitor’s preferences and actions.

Pricing

Dynamic Yield doesn’t publish prices for its product.

You’ll have to contact its sales for details.

3. Omneky - Generative ad creative & paid campaign optimization

Omneky is a generative AI platform designed to scale personalized advertising across channels by automatically creating, testing, and optimizing ad creatives. 

It combines real-time performance data with deep learning to deliver visuals and copy that resonate with each audience segment at speed and at scale.

Standout features

• AI-generated creatives - Automatically produces tailored ad images, videos, and copy based on your audience’s demographics, behavior, and intent.
• Multichannel campaign deployment - Lets you launch and manage campaigns across Facebook, Instagram, Google, LinkedIn, and other platforms from one unified dashboard.
• Dynamic personalization at scale - Lets you personalize every element of your ads, from headlines to visuals, without manual effort, ensuring each audience sees content that actually matches their context.

Pricing

Omneky has three pricing plans:

1. Creative Generation Pro: $99/mo, includes AI product image and video generation, brand voice consistency with brand LLM, AI campaign brief, AI brand rules, etc.
2. Creative Generation Pro + Insights: $398/mo, includes everything in Creative Generation Pro, plus insights-powered automated ads, AI creative insights and recommendations (Meta only), insight-enhanced campaign briefs, etc.
3. Enterprise: Custom pricing, includes everything in Creative Generation Pro + Insights, plus omnichannel budget recommendations, omnichannel predictive analytics, custom fine-tuning of AI models based on 1P data, etc.

The first two plans come with a 7-day free trial.

4. Webflow Optimize - Rapid A/B testing, multivariate experimentation, and AI-powered on-site personalization for Webflow-based websites

Webflow Optimize is a powerful AI-enhanced experimentation and personalization engine that helps teams rapidly test, learn, and deploy high-converting website experiences. 

Built into the Webflow platform, it allows marketers to run A/B tests, create targeted experiences, and deliver personalized content without waiting on developers.

Standout features

• Personalized site experiences - Target different visitor segments with tailored content, messaging, CTAs, and offers in real-time.
• Rapid testing & experimentation - Run multivariate tests on everything from headlines to navigation flows, with instant insights into what resonates best.
• Scalable optimization - Easily manage multiple tests across your site, from small copy tweaks to major UX changes, with centralized control and AI-enhanced performance tracking.

Pricing

Webflow Optimize is available as an add-on to one of Webflow’s essential pricing plans (their cost starts at $14/mo and can go up to $39/mo).

The pricing for Optimize starts at $299/mo, but the overall cost will depend on both the Optimize features you need and the Webflow base plan you’re subscribed to.

Here's a breakdown of the 4 tools:

Tool	Best For	Pricing
Warmly	Full-funnel AI personalization - chat, pop-ups, outreach, ads, content, and ICP discovery.	Free forever plan available. Paid plans start at $599/mo. Business tier starts at $19,000/year. Custom pricing for Enterprise.
Dynamic Yield	Omnichannel experience personalization across web, mobile, and email.	Custom pricing only. No public pricing available - contact sales for a quote.
Omneky	Generative ad creative, and paid campaign optimization across multiple channels.	Starts at $99/mo. Mid-tier plan at $398/mo. Enterprise plans are available with custom pricing. 7-day free trial included.
Webflow Optimize	Rapid A/B testing, multivariate experimentation, and AI-powered site personalization for Webflow.	Starts at $299/mo as an add-on. Requires a Webflow base plan (starting at $14/mo).

AI x personalized marketing case study

StraightIn, a LinkedIn marketing agency, was generating strong website traffic but struggling to turn anonymous visits into qualified leads. 

Traditional top-of-funnel campaigns were costly and inefficient, and they lacked visibility into which visitors were actually ready to buy.

With Warmly, that changed fast.

By using Warmly’s AI Orchestrator, hyper-targeted advertising, and real-time visitor intelligence, StraightIn was able to de-anonymize web traffic, segment visitors based on behavior and firmographics, and trigger personalized outreach across email and LinkedIn automatically.

The key to their success? Personalization at every stage:

1. Visitors were identified and enriched with essential B2B and intent data.
2. Each visitor was then routed into custom outreach sequences tailored to their interests, industry, and behavior.
3. Those leads were then synced with appropriate LinkedIn ad campaigns, reducing wasted spend and ensuring that only warm leads saw their messaging.

In just two weeks, this AI-powered personalization strategy helped StraightIn:

1. Close $10K in new revenue.
2. Boost email engagement (open rate +9%, click rate +6%, positive replies +1%).
3. Cut LinkedIn ad spend to just £500 while improving campaign efficiency.

Warmly didn’t just help StraightIn reach more leads. 

It helped them reach the right leads with the right message at the right time.

And that’s what personalized marketing in 2025 is all about.

What have AI’s challenges been in personalizing marketing?

AI’s challenges in personalizing marketing have been less about the technology itself and more about how it’s applied. 

While AI offers incredible potential, getting it right hasn’t always been easy.

Here are some of the biggest hurdles marketers have faced:

1. Poor data quality - AI is only as good as the data it’s trained on. If your CRM is messy, outdated, or full of gaps, your personalization efforts can easily miss the mark or feel completely off.
2. Lack of explainability - When AI makes a decision (like recommending a product or sending a message), it’s not always clear why. That makes it hard for marketers to trust the output or refine their strategy with confidence.
3. Over-personalization or “creepy” messaging - There’s a fine line between helpful and invasive. Some early AI personalization attempts felt too aggressive, like calling out behaviors the customer didn’t expect anyone to notice.
4. Siloed systems and disconnected channels - Many teams use separate tools for email, ads, chat, and CRM, making it difficult for AI to get a full view of the customer journey or deliver consistent experiences across channels.
5. Compliance and privacy concerns - With regulations like GDPR and CCPA, marketers have to be extra careful about how they use data for personalization. AI tools must balance relevance with transparency and consent.

As AI continues to evolve, these challenges are being addressed, but success still depends on the right mix of clean data, smart implementation, and clear guardrails.

FAQ

1. How does marketing personalization work with AI?

AI analyzes data from across your website, CRM, ads, and emails to understand user behavior, preferences, and intent. 

It then uses this insight to deliver tailored content, offers, and messaging - automatically and at scale - so each person gets a more relevant, timely experience than would be possible with manual efforts.

2. What are some emerging trends in AI personalization for marketers?

AI personalization in 2025 is evolving fast, with marketers:

• Embracing generative AI to create hyper-tailored content.
• Using AI agents to automate real-time interactions.
• Leveraging predictive segmentation for smarter targeting. 
• Using it for faster and more relevant experimentation.

At the same time, there’s a push to make personalization more ethical, with growing emphasis on transparency and trust. 

Together, these trends signal a shift from static campaigns to dynamic, AI-driven customer journeys that adapt in real time.

Next steps: Putting AI personalization into action

AI-powered personalization isn’t just a fleeting trend, as it’s becoming the standard for how modern marketing gets done. 

From dynamic content and smarter outreach to truly understanding who your best-fit customers are, AI helps you deliver the kind of experiences buyers actually want: relevant, timely, and tailored to them.

But doing it right takes more than just plugging in a tool. 

You need clean data, clear intent signals, and a strategy that connects your channels into one cohesive journey.

That’s exactly what Warmly was built for.

With real-time visitor intel, automated engagement across chat, ads, and outreach, and a platform that scales with your team, Warmly gives you everything you need to personalize your entire funnel without adding complexity.

Book a demo with our team to see how you can turn anonymous traffic into high-converting pipeline with AI-powered personalization that actually works.

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AI is changing how performance marketing works, and at lightning speed. 

In 2025, the best teams aren’t relying on gut instinct. They’re using AI to test creatives, adjust bids, and optimize campaigns automatically.

This way, instead of guessing what drives results, you can see what’s actually working in real time. 

From ad copy generation to audience targeting and budget allocation, AI gives you the power to move faster and get more from every dollar spent.

In this guide, I’ll walk you through the most effective ways to use AI for performance marketing, the best tools to consider, and how to make it all work in your stack.

Simple, clear, and ready to use.

How is AI used to transform performance marketing in 2025?

Performance marketers are using AI to move faster, spend smarter, and drive better results without guessing what’s working.

AI is helping teams automate the messy stuff (like ad testing and budget allocation), personalize campaigns at scale, and make smarter decisions in real-time. 

And instead of digging through dashboards, marketers can see what’s performing - and why - in just a few clicks.

AI is also changing how campaigns are run. 

It’s not just a tool, as it’s becoming the real power engine behind creative testing, audience targeting, bidding, and measurement. 

The result? More impact with less effort.

And this is just the beginning. 

What are the benefits of using AI in performance marketing?

The benefits of using AI in performance marketing are big, and they’re growing fast.

Some of the most notable advantages teams are noticing include:

1. Faster decisions - No more waiting for reports. AI gives you real-time insights so you can adjust campaigns on the fly.
2. Smarter targeting - AI finds the right audience segments based on real behavior, not guesswork.
3. Better creative performance - Lets you quickly test what visuals, copy, and headlines work best without endless back-and-forth.
4. Higher ROI - Automates budget shifts and bidding to get the most value out of every dollar.
5. Less manual work - AI handles the repetitive stuff, like reporting, segmentation, and optimization, so teams can focus on strategy.
6. Stronger attribution - Helps you understand what’s actually driving results, not just what looks good on a dashboard.
7. Predictive power - Allows you to spot what’s likely to work next before the competition does.

AI vs. no AI in performance marketing

9 ways that you can use AI for performance marketing

So, that’s the big picture. But how does it play out day to day?

Below, we’ll take a closer look at the most effective ways teams are using AI to improve their performance marketing.

From how you target and personalize to how you manage spend and measure success, each use case is a step toward more efficient, data-driven campaigns.

Let’s dive in!

1. Intent-based ad targeting

One of the biggest challenges in performance marketing is knowing who to target and when. 

Most ad platforms rely on broad demographic or interest-based data, which can be hit or miss. 

As a result, you might be spending thousands showing ads to people who just aren’t ready to buy.

That’s where intent-based targeting comes in. 

Instead of relying on surface-level traits, AI helps you track real behavioral and buyer intent signals, such as:

• Which pages on your website someone visited?
• What content did they engage with?
• Whether they’re researching your competitors.

These signals paint a clearer picture of buyer intent and help you build smarter audience segments based on real-time activity, not assumptions.

But it doesn’t end there.

Once those signals are captured, AI can automatically sort and sync those audiences into your ad platforms, so your campaigns reach the people who are most likely to convert, right when they’re interested.

This is exactly what Warmly’s Demand Gen agent makes possible. 

It monitors onsite and offsite behaviour, de-anonymizes visitors, and builds high-intent lead segments that connect directly to your ad channels - from Meta to Google Ads and beyond.

That means every dollar you spend on your paid channels goes toward reaching the right accounts with the right message, every single time.

2. Personalized pop-ups

While website pop-ups can technically drive engagement and conversions, most of them are annoying, to say the least. 

They interrupt the user journey, show irrelevant offers, and feed the same message to everyone, no matter who they are or what they’re doing. 

And when every visitor sees the same generic CTA, conversions suffer.

AI changes that make pop-ups smarter and way more effective. 

Instead of blasting the same message to every visitor, AI helps you detect who is on your site, what they’re doing, and where they are in their journey. 

Then it delivers tailored offers or messages that feel timely, helpful, and relevant, not pushy.

This kind of personalization boosts conversion rates because it speaks directly to what each visitor cares about at that very moment, whether it’s a discount, a demo, or a helpful resource.

Warmly makes this easy with its dynamic on-site offers. 

It identifies visitors by company, behavior, and intent, then automatically serves real-time pop-ups tailored to their interests - no code or extra design work required. 

So instead of generic CTAs, you show high-converting, personalized offers that match each lead’s unique journey, increasing click-through and conversion rates.

3. Advanced attribution and performance clarity

Another big headache in performance marketing is figuring out what actually worked.

Ad platforms, email tools, and any other channel you use all report in isolation, and each one takes full credit. 

So while your reports may look great on paper, your actual pipeline tells a different story. 

This disconnect makes it hard to know where to invest, what to scale, and what’s just noise.

AI-powered attribution changes that. 

Instead of tracking surface-level metrics like clicks or impressions, AI looks at the full journey across channels, devices, and touchpoints. 

It helps marketers understand how different actions contribute to pipeline, not just vanity metrics. 

And it does it all in real-time, so you can adjust before money gets wasted.

That’s where tools like Warmly step in. 

It unifies your campaign data across all ads, SEO, outbound, and more, giving you one clear view of what’s driving results. 

You’ll see the actual pipeline each channel contributed to, how leads moved through each stage, and which touchpoints actually mattered. 

As a result, you get clean and credible insight you can trust.

4. Smarter audience insights and more precise segmentation

One-size-fits-all targeting just doesn’t cut it anymore. Today’s buyers expect relevance and fast. 

But most marketers still rely on outdated segments built from static lists or basic firmographic filters.

AI allows you to go deeper. 

By combining real-time B2B data with contextual signals, like job changes, social activity, or competitor research, you can build much more accurate audience segments. 

These aren’t just based on who someone is, but what they’re doing right now and why they might be in-market.

This lets you tailor your campaigns not just by persona, but by real-time buying context, resulting in better engagement, stronger pipeline, and higher conversion rates.

Warmly makes this possible by unifying person-level intent signals across three sources:

1. First-party - Onsite behavior, product usage data, chat interaction, CRM data.
2. Second-party - Social media activity, new hires, job changes.
3. Third-party - Keyword research, competitor research, and lookalike tracking.

This gives you a live, detailed view of who’s in your market, and lets you segment audiences dynamically based on what they’re showing interest in. 

As a result, you’re always speaking to the right people, with the right message, at the right time.

5. Predictive analytics and modelling

Performance marketing isn’t just about reacting to what has already happened.

It’s also about staying one step ahead. 

But without the right tools, spotting patterns and predicting future behavior is nearly impossible.

That’s where AI-powered predictive analytics comes in. 

By analyzing past behaviors, campaign outcomes, and customer journeys, AI can forecast what’s likely to happen next. For example:

• It can tell you which leads are most likely to convert based on how similar they are to your highest-value customers.
• It can flag accounts that are showing early signs of churn, like a drop in engagement or skipped steps in the funnel.
• It can predict when certain segments are likely to be most responsive, helping you time your campaigns for maximum impact.
• It can assess what kind of content or messaging is most likely to resonate with a certain lead segment based on previous engagement and conversion rates, etc.

These insights let marketers get proactive. 

You can prioritize the right audiences, time your campaigns more effectively, and tailor your message to meet prospects exactly where they are before they even show interest.

Let’s say you’re running a B2B SaaS campaign and targeting mid-market finance teams. 

Predictive models might surface that prospects who attend a webinar and visit your pricing page twice within a week are 4x more likely to request a demo. 

With that insight, you can automatically prioritize similar accounts and tailor follow-ups to move them faster through the funnel.

This means fewer missed opportunities, more timely outreach, and smarter resource allocation, all driven by data that actually knows what’s coming.

6. Hyper-personalization at scale

Performance marketing works best when it feels personal. 

But tailoring every ad, landing page, and offer to each audience segment - let alone individual users - used to be nearly impossible at scale.

AI changes that. 

By analyzing real-time behavior, past site activity, industry, location, and more, AI can automatically generate ad creatives, headlines, and landing page content that adapts to the person seeing it.

No more static campaigns. Everything adjusts dynamically based on who’s engaging.

For example, an AI model might recognize that a visitor is from a fintech company browsing on mobile and has previously clicked on competitor comparison pages. 

Based on that, it could serve as an ad that highlights the speed and compliance of your product, followed by a mobile-optimized landing page tailored to financial services pain points.

This level of customization used to require hours of manual segmentation and creative work. 

Now, with AI, it’s automatic, so you can run personalized, high-converting campaigns across channels without slowing down.

7. Generating ad creatives on scale

Creating effective ad creatives has always been a balancing act between speed, quality, and performance. 

Designing multiple versions, testing different headlines, and tweaking visuals all take time. 

And even then, you’re often guessing what will actually resonate.

AI changes that help marketers generate, test, and optimize ad creatives at scale. 

Using real performance data, AI tools can suggest or even create high-converting headlines, visuals, CTAs, and layouts faster than any human team ever could.

Let’s say you’re launching a product-focused campaign. 

Instead of spending days designing three ad variants, AI can generate dozens, each with slight variations in copy, imagery, or tone, and test them simultaneously to see what works best. 

From there, it automatically promotes top performers and pauses underperformers.

This helps marketers move faster, run more experiments, and cut the guesswork. 

For example, one marketer on LinkedIn shared how they use AI to instantly create high-quality visuals, generate avatars, and even turn casual photos into polished ad-ready graphics, all within minutes.

With tools like DALL·E, HeyGen, and others, marketers are producing studio-quality visuals without relying on design teams, speeding up campaign launches and scaling creative output with ease.

The best part is that AI doesn’t just speed up creative production. It makes it easier to test and scale what works, without sacrificing quality.

8. Automated bid and budget optimization

Managing bids and budgets manually across platforms is slow, messy, and often reactive. 

You’re constantly checking performance, adjusting spend, and trying to figure out if your money is going to the right places. 

And by the time you catch what’s underperforming, you’ve already lost budget.

AI fixes this by monitoring campaign performance in real-time and automatically adjusting bids and budgets based on what’s actually working. 

It can increase spend on high-performing audiences, pull back on underperformers, and rebalance your budget across channels to get the best return.

Let’s say your Google Ads campaign is crushing it on mobile but struggling on desktop. 

AI can spot that trend instantly and shift your spend accordingly without you lifting a finger. 

The same goes for different time zones, audience segments, or ad creatives.

This leads to spending much smarter, as every dollar is optimized in the moment, giving you more control and better results with less manual work.

9. Contextual and cookieless targeting

As privacy regulations tighten and third-party cookies fade out, marketers are facing a new challenge: how to reach the right audience without relying on personal tracking data.

That’s where AI-powered contextual targeting steps in. 

Instead of following users around the internet, it analyzes the environment they’re in - the content of the page, keywords, tone, even visual elements - to match ads with the most relevant context.

For example, if someone is reading an article about remote team productivity, AI can detect that topic and serve an ad for collaboration software, without knowing anything about the user. 

It’s privacy-friendly, future-proof, and surprisingly effective.

AI makes this smarter by recognizing patterns and relationships humans might miss. 

It understands not just keywords, but meaning, so your ads land in the right place, at the right moment, even without cookies.

In a cookieless world, relevance wins. 

And contextual targeting powered by AI can help you stay visible, compliant, and high-performing.

5 best AI-powered performance marketing tools in 2025 

We’ve looked at how AI is reshaping performance marketing, but to put it all into action, you need the right tools.

Here are five of the best AI-powered platforms performance marketers are using in 2025 to optimize campaigns, scale creative, personalize experiences, and track what’s really driving pipeline.

1. Warmly

Warmly is a marketing platform built to turn anonymous website traffic into pipeline through sophisticated AI functionality. 

It helps marketers identify high-intent visitors, segment them based on real-time signals, and sync those segments into ad platforms and outreach tools automatically. 

By combining person-level intent data with smart targeting and attribution, Warmly gives you full control over who you engage, when, and how.

Standout features

• Signal-based segmentation - Tracks first, second, and third-party buying signals to build dynamic ad audiences that actually convert.
• On-site personalization - Deploys targeted popups and offers based on visitor behavior, company, and funnel stage.
• Advanced attribution - Maps campaign influence across the funnel so you know exactly what’s driving pipeline, not just clicks.
• Hyper-targeted ads - Pushes warm, qualified leads directly into ad audiences, helping you reduce TOFU spend and boost ROAS.
• AI Orchestrator - Automatically launches LinkedIn and email outreach to warm leads, accelerating handoff to sales without manual work.

Try it yourself 👇or watch it in action. 

• Agentic AI - A wide range of AI agents that autonomously handle sales, marketing, and demand generation campaigns.

Pricing

Warmly offers a free forever plan that allows you to reveal up to 500 monthly visitors, set up ICP filters to quickly identify high-quality leads, and automate basic lead routing.

If you need more, there are three tiers to choose from:

1. Data Only: Starts at $599/mo when billed monthly or $5,000 when billed annually, lets you identify up to 5,000 monthly visitors, first-party intent signals, alerts, and access to Warmly’s B2B prospecting database.
2. Business: Starts at $19,000/year for up to 10,000 visitors or $45,000/year for up to 75,000 visitors, everything in Data Only, plus third and second-party signals, sales orchestration, AI Chat, and lead routing.
3. Enterprise: Custom pricing, custom number of visitors, everything in Business, plus custom signals and warm calling.

2. Omneky

Omneky is a generative AI platform built specifically for performance advertisers who need fresh, high-converting creatives at scale. 

By integrating with your brand assets and performance data, Omneky automatically generates, tests, and launches ad variations across channels, making creative bottlenecks a thing of the past.

Standout features

• AI-powered creative generation - Uses your brand visuals and data insights to build polished ad graphics, headlines, and copy at scale. 
• Brand LLM - Ensures every asset respects your brand’s voice, style, and visual identity. 
• Creative analytics engine - Analyzes visual and copy elements to highlight top-performing variations and guide future creative decisions.

Pricing

Omneky has three pricing plans:

1. Creative Generation Pro: $99/mo, includes AI product image and video generation, brand voice consistency with brand LLM, AI campaign brief, AI brand rules, etc.
2. Creative Generation Pro + Insights: $398/mo, includes everything in Creative Generation Pro, plus insights-powered automated ads, AI creative insights and recommendations (Meta only), insight-enhanced campaign briefs, etc.
3. Enterprise: Custom pricing, includes everything in Creative Generation Pro + Insights, plus omnichannel budget recommendations, omnichannel predictive analytics, custom fine-tuning of AI models based on 1P data, etc.

The first two plans come with a 7-day free trial.

3. Mutiny

Mutiny is a no-code AI platform that helps performance marketing teams personalize website experiences at scale. 

It's built for B2B brands looking to deliver account-level or firmographic-based messaging, instantly adapting headlines, CTA buttons, visuals, and page layouts to each visitor’s profile. 

Standout features

• 1:1 microsites at scale - Automatically generates customized landing pages for high-value accounts using AI-based theming and content adaptation. 
• AI copy suggestions - Get tailored headlines and messaging prompts based on audience segment, saving time and boosting relevance.
• Real-time performance insights - Lets you test variants with automatic hold-outs and track engagement, pipeline, and conversion lift by segment. 

Pricing

Mutiny doesn’t disclose product prices.

You’ll have to book a demo or contact its team to get more details.

4. Adext.ai

Adext.ai is a smart ad-tech platform that takes the hard work out of audience targeting and budget optimization across Google and Facebook campaigns. 

Its AI engine continuously analyzes performance data by the hour, reallocates spend to the best segments, and improves conversion efficiency, all without manual checks.

Standout features

• Budget automation - Adjusts bids and shifts budget hourly to optimize CPA, ROAS, and conversion goals.
• Dynamic audience discovery - Automatically tests and finds the highest-performing micro-segments within your target audience.
• Predictive modelling - Uses machine learning to forecast conversion potential and prioritize segments likely to drive results.

Pricing

Adext has four pricing plans:

1. Starter: $16.59/mo plus 6% of the ad spend you invest through the platform every month, includes AI tools and ML models, unlimited smart campaigns, campaign optimization lite, etc.
2. Venture: $99/mo plus 4% of the ad spend you invest through the platform every month, includes everything in Starter, plus 2 Facebook or Google Ad accounts, extended campaign optimization, etc.
3. Core: $299/mo plus 2% of the ad spend you invest through the platform every month, includes everything in Venture, plus unlimited Facebook or Google Ad accounts, unlimited campaign spend, and more support options.
4. Enterprise: Custom price, includes everything in Core, plus exclusive features & multi-users and more support options.

5. Metadata.io

Metadata.io is an AI-powered marketing operating system built to automate B2B paid campaigns end-to-end. 

It acts as your ad team’s AI assistant, building audiences, launching ads, optimizing spend, and reporting on true pipeline impact without constant manual oversight. 

Standout features

• End-to-end campaign orchestration - Automatically adjusts bids and budgets across LinkedIn, Google, Meta, Reddit, and more, cutting cost-per-lead while increasing volume.
• Creative agent - Helps you quickly create and optimize ad copy and visuals that convert, at scale.
• Analyst agent insights - Provides real-time, AI-generated performance reports, highlighting trends, channel efficiency, and budget recommendations.

Pricing

Metadata.io doesn’t publish its prices.

You can request a free trial or contact its sales for more information.

AI x performance marketing case study

For performance marketers, every ad dollar needs to do real work. 

That’s exactly why StraightIn, a LinkedIn marketing agency, turned to AI. 

They were already driving solid traffic through social, email, and organic campaigns. 

But they couldn’t see who was on their site, or which visitors were actually in-market. 

That made campaign targeting messy, generic, and expensive.

With Warmly, that changed fast.

They used Warmly’s AI to deanonymize website visitors, track real-time behavior, and segment leads based on job title, company size, and industry. 

This way, instead of blasting generic ads or wasting time on top-of-funnel spend, they were able to build precise, warm audiences synced directly to LinkedIn Ads and email sequences.

The results?

• $10K in revenue closed within 2 weeks.
• Higher click-through and open rates across targeted email campaigns.
• Reduced LinkedIn Ad spend, while increasing engagement and efficiency.

With Warmly’s AI engine, StraightIn was able to focus its performance marketing efforts on the leads that mattered - those already showing intent. 

No waiting for form fills. No wasted impressions. 

Just data-backed targeting, faster conversions, and a smarter use of budget.

What have AI’s challenges been in performance marketing?

AI’s challenges in performance marketing have mostly revolved around the practical realities of using it effectively. 

Some of the biggest obstacles to successful AI implementation that marketers face include:

1. Poor data quality - If the input data is messy, outdated, or incomplete, AI can’t make smart decisions, leading to bad targeting and wasted spend.
2. Lack of transparency - Many AI tools act like black boxes, offering little visibility into why certain decisions are made. That makes it hard to optimize or trust the results.
3. Over-reliance on automation - Letting AI run too much on autopilot can sideline human judgment and creativity, which are the two things performance marketing still needs to win.
4. Privacy limitations - With cookies disappearing and stricter regulations in place, marketers must balance personalization with compliance without the tracking tools they used to rely on.
5. Learning curve and setup effort - AI tools aren’t plug-and-play. They require thoughtful onboarding, testing, and tuning to actually deliver results.

FAQ

1. Why use AI in performance marketing in the first place?

Because speed, scale, and precision matter. 

AI helps performance marketers automate the tedious parts, like audience targeting, creative testing, and bid adjustments, so they can focus on what really moves the needle. 

It enables faster decisions, more relevant campaigns, and clearer insight into what’s actually driving results.

2. Are there any statistics backing up AI’s usefulness in performance marketing?

Yes - and they’re hard to ignore.

For example:

1. Companies using AI in marketing and sales see 3–15% higher revenue and 10–20% better ROI .
2. 84% of generative‑AI users said it helped improve campaign speed and personalization, boosting conversion rates.
3. 73% of marketers say AI plays a significant role in creating hyper-personalized customer experiences.
4. 83% of marketers admit that AI frees up their time so they can focus on more strategic or creative aspects of their roles.
5. 41% of companies say that the top benefit of implementing AI is improved customer experience.

Next steps: Elevate your performance marketing with AI that actually performs

AI has already become the engine powering smarter targeting, better attribution, and faster optimization. 

From hyper-personalized ad experiences to autonomous campaign orchestration, AI lets marketers focus less on guesswork and more on what drives revenue.

But results don’t come from AI alone. 

They come from choosing the right tools and putting them to work across your stack.

That’s where Warmly comes in.

If you want to turn anonymous traffic into a high-intent pipeline, reduce wasted ad spend, and orchestrate personalized outreach at scale, Warmly gives you the visibility and automation to do it.

Book a demo today and find out how Warmly helps performance marketers turn engagement into real revenue.

Read more

• AI in B2B Marketing: How To Use It? [2025] - Discover how top B2B teams are using AI to personalize, optimize, and scale their marketing strategies.
• AI Marketing Agents: Use Cases and Top Tools for 2025 - Meet the AI agents transforming everything from campaign planning to execution, with no human micromanaging required.
• 8 Examples of AI Marketing Automation in 2025 - Get inspired by real-world examples of AI streamlining campaigns, boosting ROI, and freeing up creative time.
• 10 Best AI Marketing Tools for B2B Teams [2025] - From lead gen to content creation, these tools are powering the smartest B2B marketing teams today.
• AI for Marketing: Best Practices & Software in 2025 - Learn how to harness AI responsibly and effectively across your entire marketing funnel.
• How To Use AI In Account-Based Marketing [2025] - See how AI is redefining ABM with better targeting, faster personalization, and stronger alignment with sales.

Have you been searching for the best AI-powered sales chatbots to engage interested visitors on your website before your sales team can take over?

For those of you who want to be an industry leader in ABM 2.0, I’ve prepared a list of the 10 best AI sales chatbots in 2025 that can help you initiate conversations with your prospects on behalf of your sales team with context and not spam.

TL;DR

• Warmly offers the best AI-powered sales chatbot with its real-time lead qualification, personalized on-brand messaging, and seamless human handoff capabilities. It intelligently engages ICP-fit visitors by analyzing on-site and off-site intent signals, booking meetings, and alerting sales reps at the perfect moment.
• Enterprise-grade tools like Salesforce Einstein and Qualified are ideal for companies already using Salesforce who want powerful CRM-integrated chat experiences with multichannel and multilingual support.
• On the other hand, there are tools like Tidio and Docket that can help you automate customer interactions affordably (Tidio) or support technical sales conversations as a 24/7 digital sales engineer (Docket).

Before we start, let’s go over the factors to consider when evaluating AI sales chatbot software: ⤵️

What Are The Factors To Consider When Buying AI Sales Chat Software?

The main factors to consider when buying AI sales chat software include, but are not limited to:

• Conversation intelligence, or how relevant the tool’s messages are to the customer journey.
• Its personalization and customization capabilities (i.e., being able to create an on-brand chatbot experience for prospects).
• Integration with your existing CRM and sales tech stack.
• How easy is the handoff to your sales team after the conversation or during the conversation, so your team can take over?

1. Conversation Intelligence

An AI chat solution for sales must be capable of having contextual information about your prospects, such as:

• Which page are they currently on?
• What pages have they visited on your website so far or previously?
• Bonus context about their organization from your sales intelligence software.

And then tailor their messaging to that context.

2. Personalization and Customization Capabilities

Next up, it’s important to choose an AI-powered sales chatbot that lets you customize how it interacts with your prospects.

This might include your brand’s tonality and even human jokes to make users less hesitant to converse with the chatbot.

3. Integration with CRM and Sales Tools

You should opt for AI chat software that seamlessly syncs with your CRM and/or sales automation tools, so leads, conversation histories, and follow-up tasks flow automatically into your existing workflows.

➡️ After all, a disconnected chatbot creates more work, not less.

4. Easy Handoff To Your Sales Team

Last but not least, the AI sales chatbot should make it as easy as possible for your sales team to take over the conversation with your high-value prospects.

I believe that there are times when a human is needed in the conversation, and when 5-figure deals are on the line, the chatbot should notify the responsible human sales rep in a tool like Slack to take over the conversation.

Or, alternatively, create a proper handoff after it books the meeting for you with all the relevant details discussed in the chat.

What Are The Best AI Sales Chatbots On The Market In 2025?

Here’s my list of the 10 best AI sales chatbots on the market after evaluating 30+ tools:

#1: Warmly

Warmly offers the best AI sales chat on the market as it lets you engage high-intent leads on your website by asking them qualifying questions, answering their queries, and booking meetings with them.

But it’s not just a chatbot that annoys everyone on your website for simply visiting your website with impersonal messages.

It actively monitors both on-site and off-site intent signals (e.g., which pages a visitor browses) and then uses these signals to qualify and score prospects before reaching out to them.

Disclosure: Even though Warmly is our sales tool, I’ll aim to provide an unbiased perspective on why Warmly offers the best AI sales chatbot in 2025.

Let’s look at some capabilities that make Warmly popular among GTM teams looking to step up their sales motion:

How Does Warmly's AI Sales Chat Work?

Our AI Chat engages high-intent leads on your website by:

• Asking them qualifying questions.
• Answering their questions.
• Booking meetings.
• Offering relevant collaterals, etc.

➡️ Our AI Chat can be trained to your specific brand tone of voice and other requirements, such as info about your ICP, so it engages only with ICP-fit prospects.

The software actively monitors both on-site and off-site intent signals, such as: 

• Which pages does the visitor browse?
• How often do they return?
• Has the lead already engaged with our outbound campaigns?
• Is the lead already in your CRM from a previous deal cycle?
• Has the prospect already researched your competitors?

💡 The AI chat then uses these signals to qualify and score leads based on the actions they take.

Note: On Warmly’s Business plan and above, you can also automate lead routing using the round-robin method or set up any other criteria by which you want leads to be distributed to your sales team.

Use Cases of Warmly’s AI Sales Chat

Here’s how our customers have been using Warmly’s AI sales chat to drive pipeline: ⤵️

Reactivating Closed-Lost Accounts

You can connect your CRM to Warmly (HubSpot or Salesforce) to track Closed Lost deals and get notified when a lead from a previously lost deal re-engages on your site.

Teams can use our AI chatbot to create personalized messaging for closed-lost visitors and send Slack notifications to the relevant sales rep when they’re showing high-intent actions on your website (e.g., visiting your pricing page).

It’s also possible to configure the chatbot to trigger a personalized message based on previous deal history (e.g., referencing past conversations).

With Warmly, this becomes a fully automated play. 

Instead of losing these deals all over again, you can use our AI chat to turn quiet re-visits into a reactivated pipeline with no form fill or manual tracking required.

Warming up leads through contextual conversations

Instead of pushing a cold form to your prospects, our AI sales chatbot starts a warm, on-brand conversation with them. 

The AI chat then adjusts in real-time to each prospect’s journey, whether they’re exploring features for the first time or navigating your pricing page. 

It’s capable of picking up on those signals and responding in a way that feels helpful, and not pushy.

You can train the AI Chat to speak your brand’s language, tone, voice, product positioning, and the whole branding package. 

That means every interaction sounds like it’s coming from your team, not some third-party script that’s been installed on your website.

And because it feels more human, leads are far more likely to open up, share buying intent, and stick around.

This creates the ideal setup for warming up cold or curious lurkers, turning casual browsing into engaged dialogue. 

➡️ And when you pair this with Warmly’s website visitor identification and intent enrichment, your sales team don’t just see a name and title. They see buying signals, past activity, and what the prospect cares about.

Instant routing to sales reps

Even though our AI chat is capable of booking meetings, I understand that there are leads who need a real person to get them to book a demo.

This is why, when a high-intent prospect is ready to talk, our AI chat can be configured to know when to step back and loop in a human sales rep right away.

Instead of letting that interest cool off with a “we’ll be in touch” kind of messaging, the instant routing brings one of your sales representatives into the conversation right then and there, when the lead is still hot.

The AI Copilot monitors live chat sessions, detects high-value signals, and pings the right rep via Slack or email. 

That rep can jump in directly to continue the chat in real-time, or follow up minutes later with full context already in place.

AI Sales Chat Case Study: Warmly x Kandji

Kandji is an Apple device management platform that sought a way to engage high-intent website visitors without overwhelming its team. 

The solution? Warmly’s AI chat that’s been built for speed, context, and instant handoffs.

After just about 8 minutes of rolling out Warmly’s AI chat, Kandji’s reps booked two qualified meetings.

Here’s how it worked:

• Leads landed on their site, and Warmly’s AI chat greeted them with a personalized message based on their organization and intent signals.
• When the prospects responded, the team’s reps were instantly alerted via Slack.
• Two separate sales reps jumped in, continued the conversation in real-time, and were able to book meetings with qualified leads.
• Since the AI chatbot was trained to reflect Kandji’s voice and messaging, and backed by real-time visitor data, it could start warm, relevant conversations that didn’t just gather info, but built trust.

This wasn’t just sales automation for the sake of it, but rather a fully integrated AI-human handoff that created real pipeline, quickly.

Pricing

Warmly offers a free plan that allows you to reveal up to 500 monthly visitors, set up ICP filters to quickly identify high-quality leads, and automate basic lead routing.

There are three paid tiers to choose from:

1. Data Only: Starts at $599/mo when billed monthly or $5,000 when billed annually, lets you identify up to 5,000 monthly visitors, first-party intent signals, alerts, and access to Warmly’s B2B prospecting database.
2. Business: Starts at $19,000/year for up to 10,000 visitors or $45,000/year for up to 75,000 visitors, which adds third and second-party signals, sales orchestration, AI Chat, and lead routing.
3. Enterprise: Custom pricing, custom number of visitors, which adds custom signals and warm calling.

⚠️ Note that to use Warmly’s AI sales chat, you’ll need to be on the $19,000/year Business plan.

Pros & Cons

✅ Identifies companies and individuals visiting your website and then engages them.

✅ AI chat that can be customized to engage with the customers you want.

✅ Advanced sales orchestration options.

✅ Live sales engagement functionality.

✅ Reveals who your hottest leads are right now.

❌ Warm calling feature is available only on the Enterprise plan.

#2: Salesloft (Drift)

Best for: Qualifying leads and helping them get answers to common questions about your product.

Similar to: Warmly.

Drift offers a conversational marketing chatbot that leverages AI to facilitate real-time interactions with your website visitors.

Its AI-powered chatbots are designed to help you qualify leads, answer queries, and schedule meetings.

➡️ Note that Drift has been recently acquired by Salesloft, meaning that you can only access it through Salesloft.

How Does Drift's AI Chatbot Work?

Drift's AI chat integrates with your company's website to initiate and manage conversations with prospects 24/7.

The tool engages website visitors in real-time, utilizing NLP to understand and respond to inquiries.

It’s capable of qualifying leads by asking relevant questions and, based on the responses, routing them to the appropriate SDR or scheduling meetings.

Pricing

There’s no pricing information available for Drift ever since Salesloft acquired it. That means you’ll have to contact Salesloft’s sales team for more details.

Pros & Cons

✅ Automatic routing to your sales team.

✅ Easy to use, according to G2 reviews.

✅ Automates routine tasks such as lead qualification and meeting scheduling.

❌ Since it’s been acquired by Salesloft, there have been no details on its pricing, which is why some people have been looking for Drift alternatives. 

❌ There’s a reported learning curve for the customization of the chatbot.

#3: Salesforce’s Einstein

Best for: Setting up a smart AI sales chatbot on your website that analyzes leads’ answers to figure out next steps.

Similar to: Warmly.

Salesforce's Einstein SDR Agent is an AI-powered sales chat that has been designed for enterprises looking to automate initial prospect interactions and pipeline nurturing.

The tool helps you free up some of your team’s time so they can focus on higher-value activities. 

How Does The AI Chatbot Work?

Einstein AI’s chatbot engages with your website visitors to nurture your pipeline 24/7.

Unlike other AI sales chatbots on the market that can only answer specific programmed questions, the platform stands out with its ability to make decisions and prioritize actions that align with the desired outcomes and analyzes leads’ questions to figure out next steps.

This can mean answering product questions, handling objections, or scheduling a meeting with warm leads.

➡️ The agent will then notify and brief your sales team with a summary of critical lead information after it schedules a meeting.

Each response is accurate and personalized to the prospect because it is grounded in your CRM.

Pricing

Salesforce does not disclose the specific pricing of its AI sales chat, so you’ll need to contact them to learn more about the pricing structure.

Pros & Cons

✅ The AI chatbot can engage with your prospects on their preferred channels, including SMS and WhatsApp.

✅ You can choose the AI sales agent’s tonality and topics to discuss and customize the lead assignment (e.g., <$5k leads).

✅ The AI chat is multilingual and multichannel.

❌ You’d have to use Salesforce as your CRM to use their chatbot.

❌ Pricing is not disclosed, and I could not find reported numbers.

#4: Chili Piper

Best for: Inbound lead routing and pre-qualification before handing off to your sales team.

Similar to: Salesforce’s Einstein.

Chili Piper offers a sales platform that specializes in inbound lead routing and qualification.

The platform’s AI sales chat is ideal for engaging visitors with personalized messages, to then provide your sales team with a smooth handoff.

How Does Chili Piper’s AI Chat Work?

Chili Piper’s AI sales chat engages website visitors with personalized conversational flows called “Journeys,” which qualify, route, and schedule meetings in real time.

When a visitor interacts with the chat, it asks smart qualifying questions and automatically routes the lead to the right rep based on rules like location, company size, or availability. 

If one of your sales reps is online, they can jump into the chat or book meetings directly; if not, the system offers an instant scheduling option. 

The platform also uses AI to help teams build these chat flows by describing their goals, which the system turns into optimized experiences. 

➡️ It also provides performance insights and recommendations to improve conversions and reduce drop-offs, which makes it stand out from the other tools on the market.

Pricing

If you’re just starting out with AI sales chats, you can choose between:

• Chili Cal Free: Base plan that includes just a few essential features
• Chili Cal Teams: $22.5 per user per month that includes more advanced features, such as instant booking, round-robin, etc.

Note: Chili Cal Teams is available only for Salesforce users. If your team is on HubSpot’s CRM, you can’t access it at all.

If you want additional features, you can upgrade to one of four product packages:

• Concierge: $45 per user per month + platform fee $225-$1,500/m based on the number of inbound leads submitted each month
• Chat: $45 per user per month + platform fee of $1,500/month.
• Distro: $45 per user per month + platform fee of $225/month.
• Handoff: $45 per user per month + platform fee of $225/month.

➡️ If you want access to all its products, you can opt for the bundled plan dubbed Demand Conversion Platform at $108 per user per month + $1,000/mo platform fee.

You can also create your combinations:

• 2 Products: $25 per user per month per product + 1 platform fee.
• 3 Products: $20 per user per month per product + 1 platform fee.
• 4 Products: $18 per user per month per product + 1 platform fee.

Pros & Cons

✅ Qualifies leads based on the forms they fill out.

✅ Advanced lead routing options, including automatically removing OOO reps from round-robin distribution.

✅ Meeting scheduling features that enable automated scheduling and rescheduling of meetings.

❌ Complex pricing. Your costs can easily skyrocket.

❌ Has a learning curve, according to G2 reviews.

#5: Qualified

Best for: Engaging high-intent visitors on your website.

Similar to: Warmly.

Qualified offers a website visitor tracking platform that includes an AI-powered chatbot for sales teams.

It’s a good tool if you’re an enterprise-grade Salesforce user looking to automate lead routing, engagement, and crafting of tailored offers, etc.

How Does Qualified’s AI Chat Work?

Qualified’s AI-powered sales chat greets your website’s visitors with personalized conversational flows designed to understand their intent quickly. 

What makes the platform special is that it:

• Asks relevant, qualifying questions.
• Identifies high-value prospects.
• Route these prospects to the appropriate sales rep based on criteria such as territory, product interest, or account size.

When human sales reps are available, the system notifies them in real-time so they can join the chat and book meetings directly, similar to Warmly’s AI chat.

If, for some reason, your human reps aren’t online, Qualified can automatically display calendar slots or capture lead details to schedule follow-up. 

Similar to Chili Piper, it also provides analytics and AI-driven recommendations to optimize chat performance and boost conversion rates.

Pricing

Qualified used to offer three payment plans with transparent pricing, but its pricing is now not disclosed.

You’d have to contact its team for a product demo and pricing information.

Pros & Cons

✅ AI-powered chatbot that answers leads’ queries, asks questions to qualify them, schedules meetings, etc.

✅ Identifies website visitors at both company and individual levels.

✅ Tracks intent signals and pre-qualifies your prospects.

❌ Very expensive when compared to alternatives on the market. 

❌ Geared toward Salesforce users, and it doesn't support HubSpot.

#6: Exceed AI

Best for: Automating lead engagement, qualification, and lead nurturing with an AI chatbot.

Similar to: Qualified.

Exceed AI offers an AI-powered sales and marketing platform that’s been designed to automate lead capturing, qualification, and nurturing. 

By engaging prospects in personalized conversations via an AI sales chat, the platform ensures timely follow-ups and seamless handoffs to your human reps.

How Does Exceed’s AI Sales Chatbot Work?

Exceed AI’s chatbot acts as a 24/7 virtual assistant for your visitors, running around the clock to manage the earliest stages of lead engagement. 

As soon as a lead enters your website, the AI jumps into action, initiating personalized conversations via a chatbot and responding to questions, and offering relevant information.

➡️ It then qualifies each lead by asking targeted questions based on your custom criteria, ensuring that only high-potential prospects move forward. 

For those not quite ready to buy, the AI tool continues the conversation through thoughtful, timely follow-ups, nurturing interest until the lead is sales-ready and then hands it off to human sales reps.

Pricing

Exceed AI doesn’t publish its pricing, which means that you’ll have to contact its sales team for details.

Pros & Cons

✅ Accurate lead qualification via conversational AI in chat.

✅ Native CRM integrations continuously update and enrich your CRM records.

✅ Coordinates and books meetings directly into sales representatives' calendars. ​

❌ Difficult initial setup, according to customers of the platform.

❌ The platform is reportedly expensive.

#7: Signals

Best for: Engaging and scoring website visitors with intent data before handing them over to your human SDRs.

Similar to: Qualified, Warmly.

Signals offers another AI sales chatbot platform that leverages intent data to help sales and marketing teams create data-driven outreach strategies.

Its smart chatbot is ideal for SMBs looking to improve their sales operations by fueling them with relevant sales intelligence and intent signals.

How Does Signals’ AI Sales Chat Work?

Signals’ AI-powered live chat proactively identifies and engages high-intent website visitors by combining predictive intent scoring with real-time user data. 

The way it works is that when a target account arrives on your site, the AI chat automatically pulls firmographic information, enriches contact records, and surfaces relevant conversational prompts to guide visitors into qualification flows. 

If a sales rep is available, they’d receive an instant alert and can jump into the chat, schedule meetings, or even initiate a voice call with calendar booking. 

Similar to Exceed AI, if no rep is online, the AI can continue the qualification journey, collect lead info, and offer scheduling options. 

According to Signals, the chatbot continuously learns from every interaction, updating its understanding of effective engagement patterns and refining its approach over time.

Pricing

Signals no longer discloses its pricing, so you’d have to contact their team for a product demo and a quote.

Pros & Cons

✅ Customizable chatbots that use Signals’ intent data to create a tailored approach for each lead.

✅ The chatbots are very customizable.

✅ Stellar customer support, according to G2 review.

❌ Has too many features, making it somewhat overwhelming for smaller teams.

❌ Pricing is not disclosed.

#8: Tidio

Best for: Automating customer support and lead capture through live chat and AI chatbots.

Similar to: N/A.

Tidio offers a sales platform that combines live chat, chatbots, and helpdesk functionality into one intuitive platform for small businesses looking to engage with customers in real-time, resolve issues quickly, and automatically qualify leads.

It’s easy to set up, budget-friendly, and integrates with platforms like Shopify, WordPress, and Messenger out of the box, which makes it a preferred alternative for smaller businesses with tight budgets.

How Does Tidio’s AI Sales Chat Work?

Tidio’s AI-powered sales chat uses “Lyro,” an NLP chatbot that learns from your FAQs and content to understand user intent and respond naturally to customer questions.

It works by tracking visitor behavior and triggering proactive chat invitations or flows, such as lead collection, order tracking, or personalized product recommendations, using a visual, no-code builder. 

During live chat, the chatbot assists your team by suggesting polished message rewrites and categorizing conversations into priorities. 

If it can’t confidently handle a query, it smoothly escalates to a human sales rep and shares conversation context.

Pricing

Tidio offers a free plan that includes up to 50 handled conversations.

However, if you want access to more features and its AI agent, you’ll have to upgrade to one of the following plans:

1. Starter: $29/mo, includes 50 one-time Lyro AI conversations.
2. Growth: Starts at $59/mo, includes 50 one-time Lyro AI conversations.
3. Plus: Starts at $749/mo, includes up to 5,000 Lyro AI conversations.
4. Premium: Starts at $2999/mo, includes up to 10,000 Lyro AI conversations.

The final price will depend on the number of conversations you need handled and whether you want to use Lyro.

Namely, if you want access to Lyro AI on the lower-tier plans, you can purchase it as an add-on.

Pros & Cons

✅ Fast, no-code setup, unlike some of the competitors in this list.

✅ Design and deploy automated conversations using simple workflows.

✅ Affordable pricing plans with a free tier.

❌ Bot customization is limited when it comes to highly specific workflows.

❌ You’ll get custom branding in its Plus plan, which can be expensive for smaller teams.

#9: Docket

Best for: Supporting sales teams in technical sales cycles by acting as an always-available sales engineer.

Similar to: Tidio.

Docket offers an AI-powered chatbot designed to support sales teams during complex or technical sales cycles by acting as an always-available sales engineer. 

It helps your sales reps respond to product questions, customize documents, and surface the right information during live conversations without needing to loop in experts every time.

How Does Docket’s AI Sales Chatbot Work?

Docket’s AI sales chat (branded as AI Seller) acts like a digital sales engineer on your website, engaging visitors with smart conversation flows that qualify leads and surface relevant content. 

What makes it special is that it taps into your organization's "Sales Knowledge Lake," drawing from internal resources like Slack, CRM systems, and documentation to answer complex questions instantly and accurately. 

If high-intent prospects arrive, it asks progressive discovery questions, handles common queries, and is even capable of booking meetings directly with your team. 

When your reps are offline or unavailable, the AI chat ensures continuous engagement and pipeline capture. 

💡 It can also act as your team’s AI sales engineer assistant that is able to instantly dig up and provide answers to technical product questions during calls, emails, or demos.

But that’s not all - it can create personalized RFPs, one-pagers, and solution briefs based on natural language prompts and your data.

Pricing

Docket doesn’t publish any information regarding its pricing or packages, which means that you will have to book a demo to get more details.

Pros & Cons

✅ AI-powered chatbot that leverages your product data and customer insights to instantly answer technical questions.

✅ Capable of creating personalized RFPs, one-pagers, and solution briefs

✅ Can book meetings directly with your team. 

❌ Fewer native integrations compared to other tools on the market.

❌ Pricing is not disclosed.

#10: ZoomInfo

Best for: Triggering personalized chats based on lead data and scheduling meetings instantly. 

Similar to: Warmly.

ZoomInfo offers a B2B data platform that helps businesses accelerate growth by automating marketing and sales tasks.

It offers an AI sales chatbot on top of its already vast database of company information and decision-makers, allowing you to target the right people with precision. 

How Does ZoomInfo’s AI Sales Chat Work?

ZoomInfo’s AI-powered sales chat (branded as Copilot Chat) leverages its vast B2B database to instantly recognize and engage high-value website visitors. 

As prospects interact, the AI-powered software enriches their profiles with firmographic and intent data, asks qualifying questions, and surfaces calendar booking options in real-time. 

If a sales rep is online, they get alerted instantly and can join the chat, book a meeting, or call directly; if not, the AI continues the qualification process and captures lead details. 

It also sends real-time alerts about buying signals, like funding events, executive moves, or increased engagement, so human reps can act at the best moment. 

On top of that, it offers a sales engagement tool, helps sales teams quickly connect with prospects using automated workflows, such as multi-channel prospecting campaigns (Salesflows)

➡️ Learn more about ZoomInfo with our detailed ZoomInfo review guide.

Pricing

ZoomInfo does not display its pricing, but we were able to find you some numbers in our in-depth ZoomInfo pricing guide.

We found that for companies with a headcount of 200, pricing ranges from $24,800 to $44,200 and for companies with a headcount over 1,000, pricing ranges from $83,200 to $161,900.

Pros and Cons

✅ Easy to use, with responsive customer service and training. 

✅ Smooth integration with Salesforce and HubSpot.

✅ The AI-powered software enriches their profiles with firmographic and intent data.

❌ Occasionally slow due to the large volume of data being processed, which is why some sales managers have been looking for ZoomInfo alternatives.

❌ The platform can get really expensive - up to 6 figures a year.

Next Steps: Automatically engage ICP-fit leads with Warmly’s AI Sales Chat

From pre-qualifying website visitors and answering technical questions to booking meetings while your reps sleep, these AI sales chatbots are changing how B2B teams work in 2025.

But not all AI-powered sales chatbots are created equal. Some excel at email personalization, while others were built for multichannel campaigns.

And a few, such as Warmly, do it all.

If your sales team is serious about scaling outbound and nurturing inbound without burning out your team or having to hire more sales reps, Warmly’s AI sales chat is one of the smartest, most intent-driven options out there.

It engages leads the moment they land on your site, and hands off warm conversations to your team at just the right time.

Here’s what else you’ll get by signing up for Warmly:

• The ability to identify potential buyers by tracking their interactions with your website and getting insights into their interest level.
• A wide range of accurate prospect contact details directly from the Coldly database, helping you reach out to the right people.
• Simplify your meeting process with automatic meeting scheduling that removes the back-and-forth, ensuring a frictionless booking experience.
• Send leads to the right salesperson automatically and notify them via Slack if a high-intent lead is active on your website.
• A Bombora integration that helps you proactively reach out to your warm leads and track who’s researching terms relevant to your product and brand, and get in front of them before your competitors do.
• Automate the search for high-potential prospects using AI technology, ensuring your sales team focuses on the right opportunities.

You can sign up for Warmly’s free plan and find out how it can fill your pipeline with qualified leads (the setup takes a few minutes), or book a live demo to see it in action first.

Read More

• AI for Sales Prospecting: How to Use It? [2025] - Learn how AI is being used for sales prospecting in 2025 and discover the best AI-powered platforms for it.
• AI Marketing Agents: Use Cases and Top Tools for 2025 - Wondering what AI marketing agents are and how to best implement them? You’ll find all the info you need in this detailed guide.
• AI in Sales and Marketing: How to Get More Sales? - AI can help you close more deals before you know it - learn how.
• Best 10 AI Sales Agents In 2025 [Reviewed] - Need a sales agent that never sleeps? Find the one that best fits your use case in our in-depth review.
• AI Email Marketing: How To Use It In 2025? - Want to improve open, reply, and click-through rates? AI can help you master the art of email marketing - find out how to leverage it for optimal results.
• 10 Best AI Sales Tools for B2B Teams [2025] - Shortlist of the top 10 AI-powered sales tools to help you find more high-quality leads and close more deals.

Are you searching for the best AI outbound sales tools to level up your sales motion in 2025?

For those of you who want to be an industry leader in ABM 2.0, I’ve prepared a list of the 10 best AI outbound sales tools in 2025 that can help you identify hot prospects and reach out to them at scale.

TL;DR

• Warmly offers the best AI-powered outbound sales platform with its real-time intent tracking, AI-driven multi-channel outreach, and live lead engagement capabilities.
• AI SDR tools like Artisan and Reply are ideal for automating personalized, multichannel outreach and reducing the manual workload of your sales reps.
• On the other hand, tools like Clay and UnifyGTM can help you deeply research prospects and enrich lead data before outreach to make sure that every message is hyper-relevant and timely.

But first, let’s go over the factors to consider when evaluating AI outbound sales platforms: ⤵️

What Are The Factors To Consider When Evaluating AI Outbound Sales Tools?

The main factors to consider when evaluating AI outbound sales tools include:

• The supported outreach channels such as email, LinkedIn, or live chat.
• How the tool uses lead data quality and intent signals.
• How the platforms craft and personalize messages.
• Access to sequence automation and smart follow-ups.
• Integrations with your existing sales tech stack.

Let’s go over each one of them in more detail: ⤵️

1. Supported Outreach Channels

Not all platforms cover the same mix of sales channels. 

Your team needs to ensure the tool can execute on the channels your buyers prefer (e.g., email, LinkedIn or live chat) and switch between them as needed. 

You can run experiments beforehand and evaluate where your prospects are most active/willing to respond.

2. How The Tool Uses Lead Data Quality & Intent Signals

AI shines when it’s fed rich, accurate data. This is why you should look for tools that integrate with reliable data providers and can ingest real-time intent signals (e.g., website behavior, funding announcements, or job changes). 

This will make sure that your outreach is both timely and targeted, rather than sprayed to a cold audience.

3. How The Tool Crafts & Personalizes Messaging

Generic blasts get low lift, while personalized touches get responses – we all get that.

Your AI outbound tool should dynamically assemble messaging that reflects individual prospect profiles (e.g., industry context, recent activity, and tone preferences), so each email or LinkedIn note feels handcrafted.

The best tools will offer features like variable merge fields, persona-based templates, and A/B testing on top of how the AI tool handles messaging.

4. Sequence Automation & Smart Follow-Ups

A one-and-done message won’t move the needle; you need multi-touch cadences to convert most of the prospects.

Good AI outbound sales tools let you build complex sequences, pause or pivot based on opens, clicks, or replies, and automatically schedule follow-up steps at optimal intervals. 

AI-driven triggers can even reprioritize hot leads in real time.

5. Workflow Integrations

Your ideal tool should smoothly integrate into your existing tech stack, including your CRM, marketing automation, calendar, and data enrichment tools, so there are no manual exports or imports. 

➡️ We have a saying here in Warmly that the more aligned your systems are, the smoother your workflow will be.

What Are The 10 Best AI Outbound Sales Tools In 2025?

Here’s a summary of the 10 best AI outbound tools on the market in 2025 that I shortlisted after reviewing 30+ platforms:

#1: Warmly

Warmly offers the best AI outbound sales tool as it helps you identify your warmest leads and reach out to them immediately with our engagement features.

Disclosure: Even though Warmly is our tool, I’ll aim to provide an unbiased perspective on why Warmly offers the best AI outbound sales tool in 2025.

Warmly is a signal-based revenue orchestration platform that lets you:

• Identify website visitors.
• Reveal which visitors are most likely to convert right now.
• Gain quality insights into prospective customers, allowing your sales reps to tailor their strategies accordingly.
• Automate essential sales processes on top of buying intent signals.

Let’s look at some features that make Warmly so popular among GTM teams worldwide looking to step up their sales outbound:

How Does Warmly's Outbound Sales Work?

Warmly has two types of tools for sales outbound - AI SDR and AI Copilots.

Our platform continuously monitors website traffic to identify visitors who show buying intent. 

The way it works is that the AI agent detects intent by pulling and analyzing various data, such as firmographics, contact details, and behavioral insights like pages visited, time spent on-site, interactions with competitors’ content, etc.​

Once a visitor on your website is identified as high-intent, Warmly's AI SDR initiates personalized outreach through email, LinkedIn, or chat, ensuring the messaging is perfectly tailored to the visitor's behavior and profile. 

After this, the AI SDR takes care of follow-ups to further nurture the leads and guide them down your sales funnel.

At the same time, Warmly’s AI Copilots assist your sales reps by:

1. Looping in your human reps when it comes to interactions with the warmest leads.
2. Providing your team with real-time insights and recommendations so your reps reach out to the highest-value leads at the best time, and so they do the right thing to convert them.

Sales Automation To Put Sales Ops On Autopilot

Warmly has several automation features to help you put essential sales operations on autopilot and ensure that no quality lead slips through the cracks.

Firstly, the Orchestrator lets you streamline LinkedIn and email outreach by automatically adding high-intent leads to specific sequences.

Our tool lets you set up all the essential parameters so you can completely customize it to fit your needs, goals, and target market, including letting you:

• Specify the trigger that sets the sequence in motion (e.g., a visitor goes to a high-intent page, such as pricing).
• Define the criteria the visitor needs to meet to be targeted (e.g., company size, industry, job role).
• Set up the frequency at which you want the workflows to run and the maximum number of people targeted in a single account.
• Decide what action you want the Orchestrator to take (e.g., sending a contextual email, personalized LinkedIn DM, or connection request).

Try it yourself 👇or watch it in action. 

AI Chat That Only Engages The Leads You Want To

Our AI Chat leverages the power of AI to engage high-intent leads on your website by:

1. Asking them qualifying questions.
2. Answering their queries.
3. Booking meetings.
4. Offering relevant collaterals, etc.

➡️ The AI Chat is fully customizable, meaning you can train it to your specific brand tone of voice and other requirements.

The tool actively monitors both on-site and off-site intent signals, such as: 

• Which pages a visitor browses.
• How often do they return?
• Whether the leads have already engaged with outbound campaigns.
• If the leads are already in your CRM from a previous deal cycle.
• Whether the prospect has already researched your competitors, etc.

💡 The AI chat then uses these signals to qualify and score leads more accurately, which means that it scores them on the actions they take and not on what they say.

Note: On Warmly’s Business plan and above, you can also automate lead routing using the round-robin method or set up any other criteria by which you want leads to be distributed.

Live lead engagement with Warm Calls

Warmly has another trick up its sleeve against other tools on the market for users who want to make the most of the traction gained by the intent insights the platform uncovers.

Our platform lets you engage your leads in a live video call while they’re still on your website.

When you go to the “Warm Calls” section of Warmly’s dashboard, you can see who’s visiting your website and monitor their sessions in real-time.

Once your reps assess the time is right, they can hop on a video call straight from Warmly’s dashboard.

As any sales rep knows, nothing can help you close more deals than one-on-one meetings, so make sure to make the most of them.

Note: The Live Video Chat feature is available only on Warmly’s Enterprise plan.

Try it out here:

Warmly’s Integrations

Warmly integrates with a wide range of platforms, including:

• OpenAI.
• Slack.
• Apollo.
• Outreach.
• Demandbase.
• 6sense.
• Clearbit.
• People Data Labs.
• And more.

In addition to these native integrations with several lead intelligence platforms, Warmly provides a Warm Bundle, which includes partner discounts for over 25 sales, marketing, and GTM tools.

Pricing

Warmly has a free plan that allows you to reveal up to 500 monthly visitors, set up ICP filters to quickly identify high-quality leads, and automate basic lead routing.

There are three paid tiers to choose from:

1. Data Only: Starts at $599/mo when billed monthly or $5,000 when billed annually, lets you identify up to 5,000 monthly visitors, first-party intent signals, alerts, and access to Warmly’s B2B prospecting database.
2. Business: Starts at $19,000/year for up to 10,000 visitors or $45,000/year for up to 75,000 visitors, everything in Data Only, plus third and second-party signals, sales orchestration, AI Chat, and lead routing.
3. Enterprise: Custom pricing, custom number of visitors, everything in Business, plus custom signals and warm calling.

Note that to use Warmly’s automated, AI-powered outreach, you’ll need to be on the $19,000/year Business plan.

Pros & Cons

✅ Identifies companies and individuals visiting your website and then engages them.

✅ AI chat that can be customized to engage with the customers you want.

✅ Advanced sales orchestration options.

✅ Live sales engagement functionality.

✅ Reveals who your hottest leads are right now.

❌ Warm calling feature is available only on the Enterprise plan.

#2: Artisan

Best for: Scaling outbound while sending out personalized messages to leads.

Similar to: UnifyGTM.

Outbound channels: Email and LinkedIn.

Artisan offers an AI SDR named Ava (you might remember the ad that said ‘’stop hiring humans’’) that helps SDRs automate the entire outbound demand generation process.

The AI sales outbound platform works alongside your team inside Artisan’s all-in-one sales solution. 

How Does Ava Work?

Ava is a multifunctional AI sales agent that can be used for a variety of tasks, including (but not limited to):

• Setting up outreach campaigns targeting your ideal customer personas (ICP) across email and LinkedIn.
• Mining data on leads by browsing the internet, including technographics, firmographics, and demographic information.
• Preparing and sending out multi-channel sequences using email and LinkedIn.

• Crafting personalized messages for your high-value leads using a ‘’personalization waterfall’’ approach where the platform identifies the optimal personalization approach for each prospect (e.g., referencing LinkedIn posts or job changes).
• Automatically detect positive responses from interested leads to deliver them to your sales team.

➡️ The sales automation tool learns on the go, as the AI sales agent improves its writing style based on feedback and performance.

Features

• Email deliverability management that warms up mailboxes, monitors health, and adjusts sending limits.
• The AI sales agent accesses various data sources for up-to-date prospect insights (so you stop sending irrelevant emails).
• The platform can identify optimal personalization approaches for each prospect.

Pricing

Artisan does not disclose its pricing, so you’d have to contact their team to get a product demo and a quote.

According to 3rd party data from Vendr, Artisan AI's Ava service is structured around several tiers, with the base tier, 'Accelerate', starting at an average contract value of $12,000 per year.

Pros & Cons

✅ Ava can detect positive responses from leads and deliver them to your team.

✅ The sales agent warms up mailboxes, monitors health, and adjusts sending limits.

✅ Advanced personalization capabilities for higher engagement rates.

❌ Requires initial setup and training to align with your company’s messaging.

❌ Pricing is not disclosed – user reviews mention that it starts from $12,000/year.

#3: Reply

Best for: Automating multichannel sales outreach with AI.

Similar to: Artisan.

Outbound channels: Email, calls, LinkedIn, SMS, and WhatsApp.

Reply offers a sales engagement solution designed to automate and personalize outreach across various channels, including email, calls, LinkedIn, SMS, and WhatsApp. 

Its Jason AI assistant levels up your sales game by generating personalized messages, handling responses, and scheduling meetings to increase efficiency and engagement rates. ​

How Does Reply.io's Sales Automation Work?

Reply.io’s Jason AI takes over prospecting and outreach so your team can focus on closing. 

It starts by tapping into a vast B2B contact database to identify and prioritize leads that closely match your ICP.

From there, Jason AI generates and sends personalized messages tailored to each contact, engaging them across multiple channels like email and LinkedIn. 

As replies come in, the platform’s AI steps in to handle responses by addressing objections, answering questions, and nurturing leads with relevant follow-ups. 

Once a prospect is ready to talk, Jason AI schedules the meeting directly into your calendar to create a proper handoff to your human reps. 

Features

• Automates outreach across email, calls, LinkedIn, SMS, and WhatsApp to engage prospects on their preferred platforms. ​
• The AI outbound platform can generate personalized messages and responses, enhancing engagement and conversion rates. ​
• Gain access to a database of over 140 million verified contacts that fuels prospecting efforts. ​

Pricing

Reply.io has three pricing packages when it comes to its AI SDRs:

• AI SDR Starter: Starts from $500/mo for 500 active contacts and can go up to $1500 for 3000 active contacts, includes AI personalization, multichannel automation, etc.
• AI SDR Growth: Starts from $2500/mo for 5000 contacts and goes up to $5000 for 10000 contacts, includes everything in Starter, plus custom playbooks and a dedicated Slack channel.
• AI SDR Enterprise: Starts from $15000 for 25000 contacts and can go up to $25000 for 50000 contacts, includes everything in Growth, plus custom prompt engineering.

Pros & Cons

✅ Streamlines the sales process by automating tasks across multiple communication channels.​

✅ Improves personalization by leveraging AI, ensuring communications are tailored to individual prospects, boosting engagement.​

✅ User-friendly interface that is easy to navigate.

❌ Offers a steep learning curve.

❌ The platform offers poor customer support, according to users, with limited assistance for troubleshooting problems.

#4: Salesforce’s Einstein

Best for: Setting up a smart AI sales chatbot on your website to book meetings for your sales team.

Similar to: Warmly’s AI Chat.

Channels: SMS, WhatsApp, live chat, voice.

Salesforce's Einstein SDR Agent is an AI-powered sales agent that has been designed for enterprises looking to automate initial prospect interactions and pipeline nurturing.

The tool helps you free up some of your sales team’s time so they can focus on higher-value activities. 

How Does The Sales Automation Work?

Einstein AI’s sales agent autonomously engages with inbound prospects to nurture your pipeline 24/7.

Unlike other sales chatbots on the market that can only answer specific programmed questions, Einstein SDR Agent makes decisions and prioritizes actions that align with the desired outcomes and analyzes leads’ questions to figure out next steps.

This can mean answering product questions, handling objections, or scheduling a meeting with hot leads.

Each response is accurate and personalized to the prospect because it is grounded in your CRM.

Features

• Choose the AI sales agent’s tonality and topics to discuss and customize the lead assignment (e.g., <$5k leads).
• The AI chatbot can engage with your prospects on their preferred channels, including SMS and WhatsApp, in different languages.
• The agent will notify and brief your sales team with a summary of critical lead information after it schedules a meeting.

Pricing

Salesforce does not disclose the specific pricing of its AI sales agent, so you’ll need to contact them to learn more about the pricing structure.

Pros & Cons

✅ Nurture your pipeline in any region and at any time of the day.

✅ Fully customizable solution, such as customizing the tonality and topics to discuss.

✅ The AI chat is multilingual and multichannel.

❌ You’d have to use Salesforce as your CRM to use their AI SDR.

❌ Pricing is not disclosed. I was also not able to find reported numbers.

#5: Common Room’s Roomie AI

Best for: Automating the capture of buying intent signals and then personalizing outreach.

Similar to: Salesforce’s Einstein, Warmly.

Channels: Email, in-app, live chat, social media, forums, push notifications.

Common Room offers an AI-powered outbound platform designed to help sales teams identify and act on buying signals efficiently. 

The tool offers a sales agent, RoomieAI, that automates pipeline generation, personalizes outreach, and provides actionable insights based on its data analysis.

How Does Roomie AI Work?

Roomie AI starts by capturing buying intent signals from your prospects. 

The sales automation tool identifies buying signals, such as job changes, website visits, and product interest, and then prioritizes prospects.

It then suggests to your sales team which outbound play (Common Room’s sales automations) would be an ideal fit for them.

➡️ That’s not all. To take it a step further, the platform can also craft outbound messages using intent signals and prospect data.

Features

• Automate almost every step of pipeline generation, from signal detection to suggested outreach messages.
• Person360™ Waterfall Enrichment that doubles enrichment match rates by integrating data from dozens of partners for precise lead profiles.
• Signal-based prospecting that identifies buying intent signals and helps your human sales team act on them.

Pricing

Common Room offers three pricing tiers for sales teams:

• Starter: Starting at $999/mo, includes 2 seats, up to 35k contacts, unlimited alerts, workflows, and segments.
• Team: Starting at $1,999/mo, includes 3 seats, up to 100k contacts, and everything in Starter.
• Enterprise: Custom price, up to 10 seats, 200k contacts included, all integrations, and everything in Team.

Pros & Cons

✅ The AI sales automation platform is capable of tracking intent signals across the web.

✅ Automatic scoring and prioritization of prospects.

✅ Craft personalized outbound messages using intent signals and customer data.

❌ Annual billing only that starts at $12,000/year with 2 seats included.

❌ You’d only get ticketed support with its $1,999/month paid plan.

#6: Clay

Best for: Automating lead enrichment and crafting personalized outreach using AI-powered data aggregation.​

Similar to: UnifyGTM.

Channels: Email, LinkedIn, SMS, WhatsApp.

Clay's AI Research Agent enables sales teams to automate the process of gathering information about organizations and leads.

This agent helps your sales team eliminate manual research so they can focus on more critical tasks.

How Does The Claygent Work?

Claygent reviews the list of provided domains and then automatically extracts relevant information about these leads from the Internet (e.g., their LinkedIn page).

The purpose of the sales automation tool is to help your sales team find out more about your leads before reaching out to them.

The information includes insights such as job positions, stakeholders in the company, and office locations.

Your team can then ask the sales agent questions, such as whether the prospect’s company is hiring right now or about the competitors of the target company.

Features

• Answer detailed questions about your prospects, such as whether they are hiring or if they have a podcast.
• The sales automation platform can enrich both company and people data from various sources on the Internet.
• Use Clay's existing data enrichment and outbound campaign tools to combine data enrichment capabilities with automated outreach.

Pricing

Clay offers a free forever plan that provides 100 monthly search credits and limited access to its features.

If you are looking for more credits and features, you can choose from 4 pricing tiers:

• Starter: $134/month when billed annually for 24,000 credits/year, which adds up to 5,000 searches per month of people and companies, access to phone number enrichments and the ability to use your API keys.
• Explorer: $314/month when billed annually for 120,000 credits/year, which adds up to 10,000 company searches per month, webhooks and email sequencing integrations.
• Pro: $720/month when billed annually for 600,000 credits/year, which adds up to 25,000 company searches per month and access to CRM integrations.
• Enterprise: Custom pricing for a custom amount of credits for up to 50,000 company searches per month and AI prompting support.

➡️ Find more about the platform’s pricing structure in our in-depth Clay pricing guide.

Pros & Cons

✅ You’ll be able to research ICP-fit prospects before reaching out to them.

✅ Ask the sales agent any questions about the prospect in question.

✅ A solid free plan that includes Claygent so you can test the AI sales agent at no cost.

❌ The platform’s credit system can reportedly get expensive.

❌ There’s a steep learning curve for the tool, according to G2 reviews.

#7: Outplay

Best for: Multichannel outreach with AI personalization across email, LinkedIn, calls, and SMS.

Similar to: Warmly.

Channels: Email, LinkedIn, cold calls, and SMS.

Outplay offers an advanced sales engagement platform that equips your sales team with AI-powered sales automation tools to streamline prospecting and boost their productivity. 

With support for multichannel outreach, smart workflows, and real-time performance insights, the platform can help you engage more leads while staying focused on pipeline outcomes.

How Does Outplay’s Sales Automation Work?

Outplay’s AI-powered SDR functionality is designed to automate and optimize every stage of outbound engagement. 

The platform starts with multichannel sequencing, allowing your sales reps to automate outreach across email, phone, LinkedIn, and SMS.

Its built-in AI writing assistant then helps you craft compelling, personalized messages that match each prospect’s tone and context.

➡️ The software also uses automated lead scoring to surface high-priority contacts based on factors like intent, engagement history, and ICP fit.

Features

• AI-powered personalized email writing that lets you craft tailored emails.
• Multichannel outreach across email, phone, LinkedIn, and SMS that helps your team handle all your outreach strategies from one place.
• Smart lead scoring and prioritization that leverages advanced algorithms to recognize high-intent leads.

Pricing

Outplay has four pricing tiers for individuals and teams:

• Starter: Starting at $49/seat/month for 5000 active prospects, and can go up to $159/seat/month for 50,000 prospects.
• Growth: $99/seat/month, which adds unlimited prospects and access to more features
• Growth Plus: $159/seat/month, which adds more advanced security and team management features.
• Sales Agency: $224/seat/month, which adds agency-designated functionality.

Pros & Cons

✅ Powerful multichannel sequencing with good AI support.

✅ Easy to use, according to G2 reviews on the market.

✅ Smart lead scoring and prioritization.

❌ Reporting dashboards are less advanced compared to some other tools on the list.

❌ Fewer integrations than alternatives on the market.

#8: 6sense

Best for: Enterprises looking to automate and personalize their email outreach campaigns at scale.

Similar to: UnifyGTM, Warmly.

Channels: Email.

6sense's AI Email Agents offer a powerful sales automation solution for organizations looking to scale up their pipeline without increasing headcount.

The platform combines its 6sense Signalverse data, 6AI, and your company’s content library to automate and personalize email workflows.

How Does The AI-Powered Sales Tool Work?

The way the sales automation tool works is that it leverages 6sense’s Signalverse data and 6AI to create personalized email workflows.

The platform lets you quickly generate and automatically send emails that are personalized to your prospects using the tool's out-of-the-box agent playbooks.

6sense’s sales automation solution is capable of:

• Automatically crafting and sending responses to incoming emails.
• Booking meetings for your sales team based on lead interactions.
• Using machine learning to classify incoming emails and understand context.
• Utilizing custom sending domains and contact validation rules to level up deliverability and make sure that the email lands in the inbox and not in spam.

Features

• Personalized 1:1 email sequences with domain send limited capabilities.
• Automatic delivery of relevant, context-aware follow-ups that help you book more meetings on autopilot.
• Built-in inbox warming to ensure emails land in inboxes.

Pricing

6sense offers a free plan that provides 50 credits/month, Buyer Discovery, Contact & Company Data, Alerts, List Management, and a Chrome Extension.

Apart from that, you can upgrade to one of 6sense’s three paid plans:

• Team: Custom pricing, which adds technographics, psychographics, Web, CRM, and SEP Apps, the ability to add to CRM/SEP, and custom dashboards.
• Growth: Custom pricing, which adds 6sense Intent (Keywords), 3rd Party Intent, corporate hierarchy, and prioritization dashboards.
• Enterprise: Custom pricing, which adds a predictive AI model, AI-recommended actions, and CRM & MAP Activity.

6sense doesn’t disclose prices on its website, so you’ll have to contact its sales team for more details.

However, Vendr provides some helpful 3rd party insights into 6sense’s pricing policy, noting that the average 6sense contract value is a staggering $123,711.

Pros & Cons

✅ You can build sales automations that identify the right people at high-intent accounts and engage them with personalized emails.

✅ Functionality to improve email deliverability by warming up leads’ emails.

✅ The platform offers an intuitive interface, according to users on G2.

❌ Costly when compared to 6sense alternatives on the market.

❌ Not capable of identifying individual stakeholders visiting your site.

#9: UnifyGTM

Best for: Researching prospects in-depth before reaching out to them with a personalized message.

Similar to: Clay’s Claygent.

Channels: Email.

UnifyGTM’s sales outbound platform helps your sales team scale account research and personalized email messaging.

The platform uses AI to scrape websites, Google, pull CRM data, and more, to help you learn more about your prospects before you or the platform reaches out to them.

How Does UnifyGTM’s Sales Automation Platform Work?

UnifyGTM’s platform automatically triggers research when a buyer or company meets specific criteria that you’ve set.

The tool’s sales agent then goes on to scrape their website, search the web, and analyze data to learn more about the prospect.

The platform then combines contact, LinkedIn, and CRM data to help you personalize your messaging to the prospect.

➡️ The agent can also help you generate human-like emails that stand out in your prospects’ inboxes.

Features

• Real-time activation based on prospect or company triggers.
• Full visibility into the AI research and decision-making process so your team can double-check the prospect information.
• The in-depth research is done by scraping your leads’ websites, browsing the web, and analyzing data at scale.

Pricing

UnifyGTM offers a tiered subscription pricing as well as a credit-based system for using the tool’s features to reveal companies, phone numbers, and email addresses:

• Growth: $700/month when billed annually, which gives you access to 30,000 credits, 2 Active Plays, 3 platform users, 1 email-sending user, and 5 Unify managed inboxes.
• Pro: Custom pricing, which gives you access to 100,000 credits, unlimited Plays, 5 platform users, 2 email-sending users, and a white glove onboarding experience.
• Enterprise: Custom pricing, which gives you access to 200,000 credits, 10 platform users, 5 email-sending users, and SSO.

It’s possible to purchase credits separately if you run out of credits in your existing paid plan.

UnifyGTM’s credit-based system charges you:

• 0.1 credit for each revealed company per month.
• 2 credits for each B2B email you reveal per month.
• 4 credits for each mobile phone number you reveal per month.
• 1 credit per B2B champion tracked per month.
• 5 credits per new hire per month.

➡️ Feel free to check out our in-depth UnifyGTM pricing guide to figure out if the tool is the right option for you.

Pros & Cons

✅ Intent signals from 10+ sources, covering first-party and third-party data.

✅ Automated Plays and Sequences.

✅ Automated AI agents that engage your leads in real-time.

❌ Limited visitor identification features, which is why some companies have been looking for UnifyGTM alternatives.

❌ The pricing model does not fit the budgets of smaller companies and start-ups, which is why some users have been looking specifically for AI sales agents for small businesses.

#10: Bluebirds

Best for: Outbound sales teams looking to scale prospecting efforts.

Similar to: UnifyGTM, Claygent.

Channels: Email.

Bluebirds offers an AI-powered sales automation tool that helps sales teams scale their email outbound efforts.

The platform is capable of researching, prioritizing, and engaging the best prospects, allowing your sales representatives to focus on meaningful conversations with prospects and not manual outreach.

How Does The AI-Powered Sales Outbound Platform Work?

Bluebirds’ AI outbound platform analyzes a database of 7+ million accounts to look at their firmographics and technographics.

It ranks the accounts based on custom (your team sets them) buying signals and events that could have triggered them to look for a solution like yours.

The sales automation tool then enriches the contact using data from 15+ vendors and generates a shortlist of prospects that you can reach out to with tailored messaging.

➡️ The platform is also capable of learning and adapting on the go to improve its prospecting skills like a human SDR would.

Features

• The AI outbound sales software can rank the prospects using custom buying signals based on certain pre-determined events. 
• Prioritize accounts that are more likely to convert by combining signals from trusted public data sources (i.e., 2nd party signals, such as G2 or Capterra), your CRM, and third-party intent.
• Automated buyer circle enrichment with contact data from 15+ data vendors that the platform has partnered with.

Pricing

Bluebirds does not publicly disclose its pricing, so you’d have to contact their sales team to get a product demo and pricing information.

Despite this, it does offer a free plan so you can get to know it, with “unlimited” leads and basic intent signals. You’d also get access to its AI-powered ICP functionality.

Pros & Cons

✅ Save your team time by automating research and prioritization of leads.

✅ Improve targeting accuracy with the platform’s multi-source data enrichment.

✅ Set up custom buying signals based on ‘’compelling’’ events that are pre-determined. 

❌ Pricing is not disclosed, similar to other tools on the market.

❌ The product is relatively new, so it has not been as battle-tested as other competitors on the market.

Next Steps: Automatically engage ICP-fit leads with Warmly’s AI Sales Agent

From automating outreach to detecting real-time intent and booking meetings while your reps sleep, these AI outbound sales tools are changing how B2B teams operate in 2025.

But not all AI-powered sales tools are created equal. Some excel at email personalization, while others were built for multichannel campaigns. 

And a few, such as Warmly, do it all.

If your sales team is serious about scaling outbound without burning out your team or having to hire more SDRs, Warmly’s AI SDR agent is one of the smartest, most intent-driven options out there.

It automates outreach across email and LinkedIn, engages leads the moment they land on your site, and hands off warm conversations to your team at just the right time.

Here’s what you’ll get by signing up for Warmly:

• The ability to identify potential buyers by tracking their interactions with your website and getting insights into their interest level.
• A wide range of accurate prospect contact details directly from the Coldly database, helping you reach out to the right people.
• Simplify your meeting process with automatic meeting scheduling that removes the back-and-forth, ensuring a frictionless booking experience.
• Engage website visitors in real-time with intelligent chat features designed to convert inbound traffic into meaningful leads.
• Send leads to the right salesperson automatically and notify them via Slack if a high-intent lead is active on your website.
• A Bombora integration that helps you proactively reach out to your warm leads and track who’s researching terms relevant to your product and brand, and get in front of them before your competitors do.
• Automate the search for high-potential prospects using AI technology, ensuring your sales team focuses on the right opportunities.

You can sign up for Warmly’s free plan and find out how it can fill your pipeline with qualified leads (the setup takes a few minutes), or book a live demo to see it in action first.

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In 2025, using an AI chat for lead generation isn’t just smart.

It’s how the most effective teams are scaling conversations, qualifying prospects faster, and driving pipeline on autopilot. 

Whether embedded on your website or connected to your outbound workflows, AI chats are turning passive traffic into warm leads 24/7.

But here’s the catch: not all AI chats are created equal. 

The real magic happens when you combine instant responsiveness with deep context, such as who the visitor is, what they’ve done before, and what they actually care about.

In this guide, I’ll break down exactly how to use an AI chat for lead generation in 2025: from strategy and setup to real-world use cases and the tools that are changing the game. 

If you’re looking to engage the right prospects at the right time without blowing up your SDR team’s calendar, you’re in the right place.

Let’s dive into how to make AI chat work for your GTM motion!

How do AI chatbots work for sales?

AI chatbots for sales aren’t just digital receptionists. It’s more accurate to think of them as frontline revenue agents. 

What does this mean?

At a high level, AI chatbots use natural language processing (NLP), behavioral data, and CRM integrations to engage site visitors, qualify intent, and route leads in real time. 

But what makes them truly valuable in 2025 is how they fit into your go-to-market motion.

Here’s how it works: someone lands on your site, maybe after clicking a LinkedIn ad or searching for a solution. 

Instead of offering a static form, an AI chat jumps in with a human-sounding question tailored to that visitor’s context, i.e., who they are, what page they’re on, and how they got there. 

From there, the chat does three things almost instantly:

1. Starts a warm conversation - It opens with context-aware prompts (“Looking for help with X?”), building trust right away.
2. Qualifies intent without friction - Through smart, dynamic questions, it captures buying signals, firmographic data, and need-level without ever feeling like a survey.
3. Routes hot leads to your team - Based on responses and behavioral cues, it can book a meeting, notify an SDR, or push the lead into your CRM with tags, scores, and notes automatically.

Unlike traditional live chat (which relies on having someone online), AI chats work 24/7 and scale with your traffic. 

And because they’re integrated with tools like your CRM or outreach platforms, every conversation becomes part of a larger, orchestrated funnel, and not a one-off interaction.

The result? Faster handoffs. Cleaner pipeline. More qualified leads, less SDR burnout.

How to use an AI chat for lead generation - 8 high-impact use cases 

So, what does AI chat actually look like in action?

Below are eight real-world use cases that show how AI chat can drive serious impact across the entire buyer journey, from the moment someone lands on your site to the point they book a meeting (and beyond). 

Some are foundational. Others are advanced. But together, they make AI chat a core part of a modern revenue engine.

1. Lead qualification and scoring

Traditional lead qualification usually depends on two things: static forms and manual follow-up. 

A visitor lands on your site, fills in a form (if you're lucky), and a rep reaches out later to ask discovery questions. 

It’s slow, it’s impersonal, and it often leads to ghosting - or worse, wasted time on unqualified leads.

AI chat flips that model on its head.

Instead of making prospects wait or fill out rigid forms, AI chat starts a conversation the moment someone lands on your site. 

And it uses contextual cues like what page they’re viewing or how they arrived, to open with questions that feel natural and relevant. 

From there, it gathers the information your team needs to assess fit: goals, timeline, role, company size, and urgency.

And it does all of this in real-time, without forcing the visitor into a one-size-fits-all funnel.

With Warmly, this process goes beyond the conversation itself. 

The platform actively monitors both on-site and off-site intent signals, such as: 

• Which pages a visitor browses.
• How often they return?
• Whether they’ve already engaged with outbound campaigns.
• If they’re already in your CRM from a previous deal cycle.
• Whether they’ve already researched your competitors, etc.

The AI chat then uses these signals in real-time to help qualify and score leads more accurately. 

This means that Warmly’s AI Chat doesn’t just score someone based on what they say - it scores them based on what they do. 

A visitor checking your pricing page for the third time? That’s a high-intent signal. 

A returning lead from a closed-lost opportunity? That’s context worth acting on.

Combined with how the lead interacts during the chat, these behavioral signals give your team a far more complete - and actionable - picture of each prospect’s potential, without a rep needing to dig for it.

2. Reactivating closed-lost accounts

Closed-lost doesn’t always mean “never.” 

Sometimes the timing was off. Sometimes priorities shifted. And sometimes the deal just quietly faded out.

But what happens when that same lead returns to your site months later, ready to re-engage?

Most teams wouldn’t even notice.

That’s where AI chat steps in as your always-on, second-chance catcher. 

Instead of relying on reps to comb through CRM records or guess who’s who, your AI chat recognizes closed-lost accounts the moment they land. 

It can trigger a personalized message based on previous deal history, welcoming them back, referencing past conversations, or offering help with next steps.

With Warmly, this becomes a fully automated play. 

Here’s an example of a workflow that automatically adds Sales Leaders visiting our site to Outreach campaigns ⤵️

The platform syncs directly with your CRM (like HubSpot or Salesforce) and monitors for visits from known closed-lost leads. 

When one appears, it not only tailors the chat greeting but also alerts the original rep via Slack, giving them a heads-up to jump in live or follow up with perfect timing.

Instead of losing these leads all over again, AI chat turns quiet re-visits into a reactivated pipeline with no form fill or manual tracking required.

3. Warming up leads through contextual, on-brand conversations

High-intent leads don’t want to be “captured.” They want to be understood.

And yet, most companies still rely on rigid forms or generic chatbots that ignore who’s actually on the page. 

Same fields. Same questions. No context. No personality.

AI chat changes that experience completely.

Instead of pushing a cold form, it starts a warm, brand-aligned conversation. 

The chat adjusts in real-time to each visitor’s journey, whether they’re exploring features for the first time, coming back after a few weeks, or navigating your pricing page. 

It picks up on those signals and responds in a way that feels helpful, not pushy.

Warmly lets you train its AI Chat to speak your language, tone, voice, product positioning, and the whole package. 

That means every interaction sounds like it’s coming from your team, not some third-party script. 

And because it feels more human, leads are far more likely to open up, share real intent, and stick around.

This creates the ideal setup for warming up cold or curious visitors, turning casual browsing into engaged dialogue. 

And when you pair this with Warmly’s website visitor identification and intent enrichment, your reps don’t just see a name and title. They see buying signals, past activity, and what the lead actually cares about.

It’s trust-building at scale. And it makes every follow-up easier, more relevant, and way more likely to convert.

4. Booking meetings

Every sales team wants more meetings, but the handoff from chat to calendar is where a lot of intent slips through the cracks.

Think about the typical flow: a visitor is interested, the chatbot offers help, and… they’re told to “expect a follow-up soon.” 

That’s a recipe for no-shows and lost momentum.

AI chat solves that by making scheduling instant and frictionless.

Once a lead is qualified or shows intent, whether through their responses or their behavior on-site, the chat can offer available meeting times right then and there. 

No back-and-forth. No separate email thread. 

Just “Let’s get something on the calendar,” followed by real-time options pulled from your reps’ calendars.

With Warmly, this experience is smooth and tailored. 

The AI knows when someone is demo-ready based on intent signals and can offer the meeting prompt at the right moment in the conversation. 

It even works after hours, turning late-night visits into booked calls your reps will wake up to.

More meetings. Less drop-off. No gatekeeping.

5. Instant routing to sales reps

AI chat is powerful, but sometimes, what a lead really needs is a real person.

That’s why the best chat experiences don’t stop at automation, allowing collaboration, too. 

When a high-intent prospect is ready to talk, AI chat should know when to step back and loop in a rep immediately.

Instead of letting that interest cool off with a “we’ll be in touch,” instant routing brings a human into the conversation right then and there, when the lead is most engaged.

With Warmly, this handoff happens seamlessly. 

The AI Copilot monitors live chat sessions, detects high-value signals, and pings the right rep via Slack or email. 

That rep can jump in directly, continuing the chat in real-time, or following up minutes later with full context already in place.

Moreover, Warmly also enables reps to smoothly transition to video calls straight from the platform, allowing them to engage extra valuable leads in a more impactful and personal way.

6. Product recommendations and guided selling

Not every visitor knows exactly what they’re looking for, and that’s where AI chat can become a true sales assistant.

By analyzing on-site behavior and responses in the conversation, AI chat can suggest the right solution, feature, or content in real-time. 

It can guide visitors toward the best-fit product based on their role, goals, or stage in the buying journey without making them dig through menus or wait for a rep.

Think of it as guided selling, but scalable. 

Instead of showing everyone the same path, each visitor gets a tailored experience that feels consultative and not salesy.

This is especially valuable for teams with multiple offerings, pricing tiers, or complex products. 

Whether it’s pointing someone to a relevant use case, recommending a plan, or offering a targeted demo based on their answers, AI chat makes it easy for prospects to discover the right next step without the friction.

Since you can train it on the same content you’ve used to train your reps, Warmly’s AI Chat can tackle this for you as well.

The chatbot can provide contextual and relevant help and suggestions, ranging from explaining your pricing model to offering a case study or playbook, depending on the lead’s intent level, previous interactions, questions, etc.

The result? Faster decisions, better product-fit conversations, and more confident buyers.

7. Handling FAQs and reducing drop-off

Before a lead is ready to book a meeting, they often have a few simple questions:

“Do you integrate with Salesforce?”

“How does pricing work?”

“Is there a free trial?”

If they can’t find an answer fast, most will bounce - or worse, go looking elsewhere.

AI chat solves this by instantly handling FAQs in the flow of conversation. 

Because it can be trained on your data, the chatbot will deliver clear, accurate answers right when they’re needed, instead of sending visitors to a help centre or waiting for a rep to respond.

That keeps the momentum going and reduces the chances of losing a good lead over something minor.

And when a question is too specific or signals higher intent, the chat can escalate to a rep or offer to schedule time, so there are no dead ends.

8. Cart assistance and conversion nudges

Even the most interested buyers get cold feet.

They browse your product, click into pricing, maybe even add something to their cart, and then leave. 

It’s not always because they’re not interested. Sometimes they just need a little reassurance, a quick answer, or a timely nudge to keep going.

That’s where AI chat shines.

For SaaS teams, this could mean nudging a visitor who’s lingering on the pricing page with a helpful breakdown or inviting them to book a demo. 

For e-commerce brands, it could mean recognizing cart abandonment patterns, offering a limited-time promo, or suggesting the right product variant based on browsing behavior.

AI chat detects these micro-moments - like exit intent, extended idle time, or return visits - and responds instantly with relevant, on-brand messages. 

It might offer help, remind someone about their cart, answer a lingering question, or showcase a customer testimonial that reinforces trust.

These nudges don’t feel pushy because they’re contextual. They meet the user where they are, with just enough information to reduce hesitation and drive action.

Whether you're selling a subscription or a physical product, these small, well-timed interactions add up to more conversions and fewer missed opportunities.

How to build & deploy a lead generation AI chatbot that will work for you

A good AI chatbot is not supposed to just sit on your site looking fancy.

It should work with your entire GTM motion, making it better and more efficient.

If you want to build one that’s perfectly tailored to your organization and actually drives leads (instead of annoying visitors), here’s a clear, no-fluff roadmap to get it right:

1. Start with your goal, not the tool

Before jumping into setup, get specific:

Are you trying to qualify leads? Book demos? Re-engage lost deals?

Your objective will shape the tone, flow, and integrations you’ll need from your chatbot, so define it upfront.

2. Choose a chatbot that fits your stack and workflow

Whether you're using a no-code builder or a more advanced AI platform, pick a solution that plays nicely with your CRM, scheduling tools, and outbound systems. 

Seamless integrations are key, especially for routing leads, syncing data, and triggering follow-ups without manual steps.

Pro tip: If your team is using Warmly, this means you’ll get deep integrations with HubSpot, Salesforce, Slack, etc., from day one, with no extra dev work required.

3. Train it to speak your language

Generic chatbots don’t convert. Ones that sound like your team does.

Upload your key messaging, tone of voice, and positioning assets so your AI can reflect your brand in every conversation. 

This includes how you describe your product, how you respond to common objections, and how you ask qualifying questions.

Warmly lets you fine-tune the AI with rep-level prompts, so each flow feels like a real, on-brand interaction, not a script.

4. Build your core flows based on intent

Structure your conversation flows around different levels of buyer intent.

• High-intent: Offer demos, book meetings, or loop in a rep
• Mid-intent: Share relevant content, case studies, or product recommendations
• Low-intent: Guide to resources or encourage newsletter sign-ups

Map out these paths before launch. 

Remember, you’re not just building a chat - you’re building mini lead funnels.

5. Connect it to real-time signals

The real power of AI chat is personalization. 

That means pulling in behavior signals, such as page visits, traffic source, ad campaign IDs, CRM data, and using them to adapt the chat experience on the fly.

Warmly, for example, uses Warm Intent Signals to recognize returning visitors, match them to ICP criteria, or spot when a closed-lost lead is back on your site, so the chatbot can respond with laser-focused messaging.

6. Test small, then scale

Don’t launch site-wide on day one. 

Start with key pages like your homepage, pricing, or demo landing page, and then monitor engagement, drop-off, and conversion rates.

Use A/B tests to optimize tone, prompts, CTAs, and chat flow length. 

Look at what drives booked meetings, not just conversations.

7. Set up real-time alerts and handoffs

Make sure high-value leads don’t get stuck in automation. 

Configure routing rules, Slack alerts, and live rep handoffs so your team can jump in when it matters most.

Even the best AI chats perform better when they work with your team - not in a silo.

8. Monitor performance and optimize

Track metrics like:

• Engagement rate.
• Qualified leads generated.
• Meetings booked.
• Drop-off points.

Refine your flows over time based on what’s working. 

AI chat isn’t set-and-forget; it’s a living part of your GTM motion, which changes and evolves over time.

AI chat x lead generation case study

Kandji, a fast-growing Apple device management platform, needed a way to engage high-intent website visitors without overwhelming its sales team. 

The solution? AI chat built for speed, context, and instant handoffs.

Just weeks after rolling out Warmly, Kandji’s reps booked two qualified meetings in under 8 minutes, all through live sessions triggered by AI.

Here’s how it worked:

1. A prospect landed on their site, and Warmly’s AI chat greeted them with a personalized message based on company and intent signals.
2. When the visitor responded, reps were instantly alerted via Slack.
3. Two separate sales reps jumped in, continued the conversation in real-time, and seamlessly booked meetings with qualified leads.

Because the AI was trained to reflect Kandji’s voice and messaging - and backed by real-time visitor data - it was able to start warm, relevant conversations that didn’t just gather info, but built trust.

This wasn’t just sales automation for the sake of it.

It was a fully integrated AI-human handoff that created real pipeline, fast.

Two booked meetings. Eight minutes. Zero manual chasing. That’s what AI chat can do when it’s working for your sales team.

FAQ

What is an AI chat?

An AI chat is a conversational tool powered by artificial intelligence that engages website visitors in real-time. 

It can answer questions, qualify leads, and guide users toward the next step, like booking a demo or talking to sales.

It’s different from traditional chatbots because of its ability to better understand context and learn from past interactions and your data.

What are the benefits of using an AI chat for lead generation?

AI chat helps qualify leads faster, reduces friction, and engages prospects 24/7. 

It also drives personalized conversations at scale, turning anonymous traffic into pipeline without needing a live rep on standby.

#3 What are the challenges of using an AI chat for lead generation?

Poorly configured AI chats can feel robotic or irrelevant if not aligned with your brand and GTM motion. 

Success depends on training the AI with the right messaging, setting up smart flows, and connecting it to real-time signals and sales tools.

Next steps: Turn traffic into qualified pipeline on autopilot

AI chat isn’t just another tool on your site.

It’s a frontline teammate that works 24/7, qualifies leads in real time, and helps your reps close faster with less manual effort. 

And when it’s built right, it doesn’t just improve conversion rates - it transforms how your entire GTM team operates.

The best part? You don’t need to start from scratch.

Warmly’s AI chat is built to plug into your existing motion, tuned to your brand, and designed to surface high-intent leads when it matters most. 

Whether you want to book more meetings, re-engage lost deals, or simply stop letting good traffic go to waste, it’s all doable with the right chat, built the right way.

Book a demo with our team to see how Warmly’s AI Chat can start driving pipeline from day one.

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• 10 Best AI Prospecting Tools & Software in 2025 [Reviewed] - A curated list of the most effective AI tools to streamline outbound and fill your pipeline faster.
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