Overview
As the leading Customer Success platform provider, Gainsight has employees all over the world, supporting customer-centric businesses with key business issues such as customer success, product experience, and revenue optimization to name a few. Their mission to help others build deep and lasting relationships and bring a human element back into this digital space resonates strongly with our own purpose.
Gainsight's customer facing teams realized the difficulties with developing trust and credibility as meetings increasingly shifted to Zoom. To combat these rising challenges, Gainsight introduced Warmly to its workforce and almost instantly saw positive results.
Inspiring confidence and trust
Presenting as a unified front is key to establishing yourself and team as qualified, knowledgeable professionals. Rather than showing up visually disjointed due to the mismatched backgrounds, Gainsight Admins synced all backgrounds with a click. External clients seemed more focused now they knew who they were speaking to rather than trying to match the names and titles to the faces.
Warmly removes background distractions and allows meeting hosts to set personalized shoutouts and display presentations over their shoulder. To fit brand standards, Gainsight used the Admin Portal to regulate the backgrounds and Nametag elements.
Reallocating time for action items
Instead of going through back and forth introductions and “how’s the weather” chatter, Gainsight's salespeople and solution architects had access to those details in their participants’ bios. Unlike 74% of other individuals, client-facing staff no longer needed to frantically sleuth the internet for Linkedin summaries and name pronunciation queries during the meeting.
With relevant information accessible at a glance, employees were able to reutilize those five minutes to dive deeper into action items and agenda topics, which shortened deal cycles by 15%.
"A Warmly Nametag in every meeting is a no brainer for any organization hoping to enhance its virtual meeting experience.Warmly helps Gainsight save thousands of hours a year on wasted introduction time."-Nick Mehta, CEO
Saving time with 90% less
pre-meeting prep
Like many other companies, Gainsight's sales team spent several hours per week searching for information about who they're meeting with. Handling a large portfolio of clients can be difficult to remember details of a particular customer, especially when they've scheduled the initial or follow up call weeks ago. The team frequently had to refresh their memory by Googling or reviewing previous communications while balancing a packed schedule.
After enabling Calendar Signatures, Gainsight salespeople were able to easily access names, name pronunciations, job titles and location details all within the event invite as they leap into video calls. They were able to gather instant insights on their customers within their own calendar, reducing pre-meeting preparation time by 90% and reallocating the saved time to upselling current clients or securing new deals.
Frequently Asked Questions
What is How Warmly shortened Gainsight’s sales cycle by 15%?
How Warmly shortened Gainsight’s sales cycle by 15% refers to the concepts and strategies covered in this article. Understanding these fundamentals helps B2B teams improve their sales and marketing effectiveness.
Why is How Warmly shortened Gainsight’s sales cycle by 15% important?
This matters because it directly impacts pipeline generation and revenue. Teams that master these concepts see better results from their go-to-market efforts.
How can I implement this?
Start with the strategies outlined above. For B2B teams, combining these tactics with tools like Warmly—which identifies website visitors and automates engagement—can accelerate results.
What tools help with How Warmly shortened Gainsight’s sales cycle by 15%?
Several tools can help, depending on your specific needs. Warmly is particularly useful for identifying high-intent website visitors and engaging them before they leave your site.
What are the best practices for How Warmly shortened Gainsight’s sales cycle by 15%?
Key best practices are covered throughout this article. Focus on the fundamentals first, measure your results, and iterate based on data rather than assumptions.