In this article, we help you find the best lead enrichment software for your marketing and sales teams by covering each solution’s features, pricing, strengths, and drawbacks.
Before we dive into each solution, a few housekeeping items ⤵️
Factors to Consider When Choosing a Lead Enrichment Tool
Is the data accurate and reliable?
Prospecting is a heavily data-oriented process, and you can’t expect to get value from your campaigns if the data is inaccurate.
For example:
- A sales rep's nightmare is crafting a personalized email only to realize the lead is no longer working at the company, or getting a bounced email.
- A marketer’s nightmare is spending money on campaigns only to realize that the audience doesn’t fit your ideal customer profile.
You won't get far if your enrichment tool is known for inaccuracies. Your workflows will function properly, but results will suck.
Legendary CRO Mark Kosoglow lists data quality as the #6 most important aspect of winning sales in 2024 ⤵️
Does it integrate with other GTM systems?
Developers rarely have time for you. It’s an unfortunate fact for GTM teams.
If your lead enrichment tool isn’t compatible with your systems, it’s a recipe for clunky GTM operations.
Ideally, your enrichment provider works like magic in the background (think Warmly’s Code Snippet or LeadGenius’ Chrome extension).
Is it limited to only firmographic data?
The more detailed data you get, the better.
The reason is simple: prospects are bombarded with emails, ads, and people trying to get their attention. And they do a lot by themselves before they get to you.
The best revenue teams look past titles and companies in their account-based selling and marketing motions. They try to understand the whole picture.
If you don’t understand where they are in their journey (view the image below), your outreach won’t land.
You can ask your teams to spend hours researching or get a lead enrichment tool that gives you those data points.
Firmographic data is helpful, but not as relevant as being able to surface firmographic data AND intent data.
Core Capabilities VS What You Care About
Pretty obvious, isn’t it?
Some tools will have strengths you care about more than others, and vice versa.
🎯 If you value intent data more than deep firmographics, Warmly is your best bet.
🎯 If you want as many firmographic data points as possible, then consider Clay.
No tool is perfect for everyone. Keep that in mind.
At-Scale Pricing
Most enrichment platforms will have similar entry-level pricing. You need to pay attention to how they structure pricing at scale.
As you read this article, you’ll see that some data tools can sneakily hide their actual cost until you need more volume (unlike Warmly). A good example in tech is Zapier. Zapier’s fees can sneak up on you when your automation volumes start rising.
You don’t want to invest in a platform without knowing how cost will increase over time.
Enough said, let’s look at our list of best lead enrichment solutions 👇
What Are The Best Lead Enrichment Tools In 2025?
The best lead enrichment tools for 2025 are Warmly, Clearbit, Enricher, ZoomInfo, Apollo, Cognism, Datanyze, LeadGenius, Clay, Lusha, FullContact, and LeadFeeder:
| Tool | Use Case | Pricing |
|---|
| Warmly | Best for enterprises needing contact-level visitor identification, signal-based outreach, and live engagement. | Modular, annual pricing: Data Agent $10k/yr, Outbound Agent $16k/yr, Inbound Agent $22k/yr. |
| Clearbit | Reliable B2B data enrichment & analytics (recently acquired by HubSpot; works as an API). | Volume-based; pricing undisclosed (contact sales; add-ons like Forms, Advertising, Capture available). |
| Enricher.io | Affordable enrichment with 2.6B+ records & AI updates. | Basic $279/mo (10k credits, 1 user), Pro $879/mo (50k credits, 3 users), Enterprise = custom. |
| ZoomInfo | All-in-one sales OS with large database, enrichment & engagement tools. | Custom, yearly contracts (SalesOS, MarketingOS, TalentOS; add-ons raise costs). |
| Apollo.io | Affordable all-in-one prospecting, enrichment & outreach automation. | Free plan (limited). Paid: Basic $49/user/mo, Professional $79/user/mo, Organization $119/user/mo. |
| Cognism | International enrichment with GDPR-compliant dataset & intent via Bombora. | Pricing undisclosed (volume-based, custom quote only). |
| Datanyze | LinkedIn-focused prospecting & enrichment with technographics. | Free trial (10 credits/mo). Paid: Pro 1 $21/mo, Pro 2 $39/mo (annual billing). |
| LeadGenius | Custom data + human verification for enrichment & outreach. | Starts $20k+/yr, scales up to 7-figures depending on volumes (contact sales). |
| Clay | AI workflows + waterfall enrichment from 75+ providers. | Free (100 credits/mo). Paid: Starter $149/user/mo, Explorer $349/user/mo, Pro $800/user/mo, Enterprise = custom. |
| Lusha | Affordable contact & company data (manual enrichment). | Free tier (50 emails, 5 phones). Paid: Pro $36/user/mo, Premium $59/user/mo, Scale = custom. |
| FullContact | Customer intelligence & ID resolution with privacy focus. | Pricing undisclosed (contact sales). |
| Leadfeeder (DealFront) | Website visitor identification & ABM tracking. | Free plan (7-day data, 100 companies). Paid: $99/mo (annual) or $165/mo (monthly). |
#1. Warmly
Warmly (that's us) offers the best lead enrichment platform on the market in 2025.
Our platform is the first signal-based revenue orchestration platform.
Built for SMBs, Warmly helps you accurately and actively identify, track, and connect with your website visitors.
Here’s how Warmly works:
- Picks up the buyer intent signals your prospects drop off on your channels and across the web.
- Translates them into actionable insights to help you understand who your hottest leads are right now.
- Leverages those signals and insights to orchestrate comprehensive outreach workflows.
Let’s get a closer look at some of the features that make Warmly an attractive alternative to RB2B for industry challengers:
Feature #1: Identifies your website visitors to the contact level
Warmly lets you maximize your website’s lead generation potential by identifying both the companies and individuals visiting it.
You add a snippet of Warmly’s code to your website, and the platform will start revealing leads in minutes.
In addition to essential company and individual-level identification, Warmly will also enrich each visitor’s:
- Contact data (email address, phone number, social media profiles, etc.).
- Firmographics (company location, size, funding, etc.).
- Demographics (individual names, job positions, etc.).
- Technographics (tools and software a company utilizes).
Our platform optimizes our data through a waterfall approach, which means we use multiple data providers (20+), including 2 other leading website de-anonymization providers to validate the accuracy, quality & overall match rate of our signal & contact data.
This leads to:
- Higher data quantity: Multiple sources expand match rates.
- Higher data quality: Proprietary cleansing and confidence scoring validate accuracy.
💡 To maintain the robust data quality and quantity, we continuously monitor vendor performance and validate our proprietary matching algorithms.
➡️ These systems allow us to track quality and quantity metrics in real-time, ensuring that both contact-level and company-level data meet the high standards our customers expect.
Warmly’s transparent data commitment means you can test our data quality with our free tier before committing to us as a data provider.
Because we aggregate data from 25+ providers and cross-check it using our proprietary waterfall technique, we can validate and verify data on your behalf, ensuring it’s of the highest quality.
Feature #2: Reveals your hottest leads based on intent data
Knowing who your leads are is only one part of successful outreach and conversion.
This is why our tool collects intent data for each lead, allowing you to understand who your hottest leads are right now.
The platform captures three types of intent signals:
- First-party intent, which includes intent signals, leads left in your channels (website, app, etc.), such as website visits, the specific pages they visited, time spent on high-intent pages, recurring visits, etc.
- Second-party signals, which come from monitoring LinkedIn for things like job change intent, new funding rounds, etc.
- Third-party intent, including web searches that include keywords relevant to your product, visits to competitors’ websites or interactions with their ads, etc.
As a result, your sales reps will get:
- A complete overview of which of your leads are most likely to convert right now.
- Critical insights into each lead, which they can leverage to tailor their outreach strategies accordingly.
💡 What’s more, your enterprise will be able to deliver personalized pop‑ups that feel helpful, not intrusive, such as a custom piece of content, a relevant case study, or a direct link to book time with your team.
We call these high-converting pop-ups Warm Offers because we knew that both SDRs and users are tired of one-size-fits-all generic CTAs.
Warmly identifies visitors by company, behavior, and intent and then dynamically personalizes the pop-up content based on their buyer journey.
Feature #3: Signal-based sales orchestration
We know that regardless of how good and alert your sales reps are, some prospects always fall through the cracks.
Warmly handles this by enabling you to automate essential outreach workflows, ensuring you’ll never miss a high-value opportunity again.
Firstly, there’s the Orchestrator, which enables you to set up automated email and LinkedIn outreach sequences by:
- Specifying the trigger that sets the sequence in motion (e.g., a visitor matching your ICP lands on your website).
- Defining the criteria the visitor needs to meet to be targeted (company size, industry, individual’s job role, etc.).
- Specifying the frequency at which you want the workflows to run and the maximum number of people targeted in a single account.
- Deciding on the action you want the Orchestrator to take (send contextual email and/or personalized LinkedIn DM or connection request).
Secondly, AI Chat, Warmly’s AI-powered chatbot, automatically engages and qualifies leads, offers collaterals, answers questions, and books meetings while ensuring that every interaction with every lead is contextual and tailored to their prior interactions.
You can test it out: 👇
Finally, Warmly lets you automate lead routing, as your reps will be notified in Slack the second a high-intent lead or visitor matching your ICP lands on your website.
Feature #4: A B2B Prospect Database: Coldly
Warmly comes with Coldly, a database with 200M+ accounts and contacts, which gives your sales team an excellent starting point for prospecting.
Coldly includes all the B2B data your sales reps need to make initial contact, including:
- Validated emails.
- Phone numbers.
- LinkedIn profiles.
Our database also provides 25+ B2B filters and customizable data filters that you can set up, enabling your sales team to build highly targeted prospect lists in a few seconds.
Coldly also has a browser extension that lets you scrape essential B2B contact data from any source on the web, including LinkedIn profiles, company websites, etc.
You will have both accurate contact data and the right tools to pick up buyer intent signals and set up workflows on top of them.
Feature #5: Live video chat
Warmly enables your sales reps to engage leads directly via on-site live video chat.
Your team can do what they do best - engage high-quality leads while they’re still hot and nurture them into conversion.
If you go to the “Warm Call” section of the platform’s dashboard, you’ll see all the companies and individuals visiting your website right now, in addition to intent and B2B data on each visitor.
💡 When sales reps assess the time is right, or receive a Slack notification that a high-value lead has landed on your website, they can initiate a video call or send a contextual message in the text chat, emphasizing that they’re an actual human.
Reps can then leverage the data Warmly revealed to further nurture, warm up, and convert leads.
Warmly’s Integrations
Warmly integrates with a wide range of platforms, including:
- OpenAI.
- Slack.
- Apollo.
- Outreach.
- Demandbase.
- RB2B.
- Clearbit.
- People Data Labs.
- And more.
In addition to deep integrations with several lead intelligence platforms, Warmly provides a Warm Bundle: partner discounts for over 25 sales, marketing, and GTM tools.
This way, your team can access many relevant tools and combine them with Warmly at a fraction of their usual price.
Pricing
Warmly’s pricing is modular and component-based.
You can choose the components that best match the needs of your business, as components are priced by output and not just a monthly fee.
There are 3 paid annual plans available in Warmly’s pricing model:
- Data Agent Plan: Starting at $10,000/year, which includes 10,000 monthly credits, person-level 1st party web visitor de-anonymization (via RB2B, Vector, etc.), all Warmly Signals with warm lead alerts via Slack or Teams, HubSpot & Salesforce integration, and 100+ other sales/marketing tech integrations.
- Outbound Agent Plan: Starting at $16,000/year, which includes AI Data Agent (signals & enrichment), native LinkedIn and marketing outbound automation, ability to push leads to sales sequencers (Salesloft, Outreach, etc.) and ad audiences, domain warmup, and lead routing with custom CRM fields.
- Inbound Agent Plan: Starting at $22,000/year, which includes AI Data Agent (signals & enrichment), Warm AI Chat with intent-powered chatbot & live video, Warm Offers (pop-ups) and Warm Calling (live video), and lead routing with custom CRM fields.
➡️ Warmly’s pricing is ideal for larger SMB and MM companies with a growing or mature GTM motion with SDR, sales, and marketing functions.
Pros and Cons
Pros
✅ Identifies both companies and individuals visiting your website.
✅ Enriches each identified lead with detailed B2B intelligence and reveals intent data.
✅ Best-in-class sales orchestration options.
✅ Live sales engagement capabilities.
✅ Reveals your hottest leads in real-time.
❌ Pricing is modular.
#2. Clearbit
Clearbit is a dedicated lead enrichment tool that provides businesses with B2B data and analytics. It can be both used to reveal visitors from your website or enrich records in your existing systems.
💡 Important note: Clearbit was recently acquired by HubSpot. To access full Clearbit enrichment functionalities, you need to be a HubSpot CRM customer.
Clearbit prides itself on providing users with accurate, real-time data. It has over 100 B2B attributes from over 250 data sources.
It’s a great choice if you’re looking purely for data and will engage with other tools.
💡 Note: it’s included with a Warmly account.
Clearbit’s Features
- Clearbit’s Prospector lets you create lead lists based on firmographic criteria like industries, employee counts, job titles, and more.
- Clearbit’s Reveal feature matches IP addresses with company names. This essentially allows you to uncover profiles from your site’s visitors.
- Clearbit’s enrichment feature lets you complete your lead or customer data using a company email.
Clearbit Pricing
Clearbit doesn’t disclose prices on its website.
Instead, it says its business plan is volume-based. Contact their sales team for a quote.
This can be tailored to include add-on capabilities like Forms, Advertising, and Capture.
Clearbit’s Pros and Cons
Pros
✅ Reliable and accurate data.
✅ Easy-to-use interface.
✅ Can be used as an API that plugs into any of your systems.
Cons
❌ Expensive for smaller businesses.
❌ Struggles to identify traffic from Europe, the Middle East and Africa.
#3. Enricher
Enricher, like Clearbit, focuses solely on data enrichment.
It lets users enrich customer records with contact details, social media profiles, company domains, job titles, and more.
Its intuitive user interface and high-quality data make it an excellent choice for companies that only need enrichment capabilities.
Enricher’s Features
- Enrich any B2B contact or company profile with a database of 2.6B records.
- AI-powered data enrichment that will find recent changes in previously enriched records and update your lists.
- Plug-and-play integrations with GTM systems like Salesforce, Hubspot, Airtable, Webflow, and Shopify.
Enricher’s Pricing
Enricher offers three plans:
- Basic: $279 per month. Includes 10,000 credits for one user and includes:
- Live Chat Support
- Access +300 templates
- Pro: $879 per month. Includes 50,000 credits for three users and includes:
- Make.com Integration
- Technical Support
- Team available
- Enterprise: Price available on request. Offers unlimited Credits for unlimited users and includes:
- Custom Domain
- SSO
- Dedicated Success Manager
- Advanced Security
💡 While Enricher.io doesn’t offer a free trial, it does offer a 100% refund guarantee once you subscribe to one of its paid plans.
Enricher’s Pros and Cons
✅ Capable of efficiently handling large amounts of data.
✅ More affordable than Clearbit at scale.
✅ Integrations with popular SaaS like Salesforce, Hubspot and Zapier.
❌ Enricher works with “requests,” which can frustrate sales reps who want dynamic lead lists.
❌ Does not have Intent data.
#4. ZoomInfo
ZoomInfo is an all-in-one sales platform designed to help you find and engage prospects.
It’s best known for its B2B contact and account database, which can be used to find or enrich your leads.
ZoomInfo’s Features
- A vast B2B contact database with millions of records. Build lists for sales to engage with or add to marketing campaigns.
- ZoomInfo can detect data changes, such as prospects changing jobs or companies increasing headcount, so you can focus on leads with buying intent.
- Build outbound campaigns with ZoomInfo Engage, where you can streamline direct dials, run email campaigns, or engage visitors directly from your website.
- Zoominfo’s Scoops helps you keep up with newsworthy events in organizations that may need your solutions.
- Analyze your sales team’s interactions and provide managers with actionable tips for reps to improve on (Chorus acquisition).
ZoomInfo’s Pricing
ZoomInfo offers different pricing plans for their SalesOS, MarketingOS, and TalentOS packages.
💡Note: ZoomInfo’s contracts are yearly, so think twice before purchasing.
Their pricing varies based on criteria such as:
- Features and Functionality.
- Number of Licenses.
- Credit usage.
Price increases if you purchase add-ons like Streaming Intent and premium integrations.
Pros and Cons
Pros
✅ Large database with abilities to flag real-time updates like job changes.
✅ All-in-one platform where sales can do everything from prospecting to engaging to reporting.
✅ Seamless integrations with go-to-market tools like HubSpot, Salesforce, and more.
Cons
❌ Limited Intent data, which is why some people have been looking for ZoomInfo alternatives.
❌ Data inaccuracies.
❌ Expensive paid plans with 12-month contracts.
#5. Apollo.io
Apollo is gaining popularity for its ability to handle prospecting, outreach, and sales workflows under one platform.
It’s a strong choice for businesses looking for ZoomInfo’s features at a lower price and higher data accuracy.
Popular Features
- Massive database (over 275 million data points) combined with sales intelligence and execution workflows for 275M contacts and 73M companies.
- Score leads based on website visits, search intent, free product usage, and marketing engagements.
- Create outreach sequences directly from Apollo, and add qualified leads to those sequences as you prospect.
- GSuite integration to keep track of emails and get insights before meetings.
- Apollo’s AI features allow you to automate and optimize various marketing activities, from generating personalized emails to scaling outbound efforts efficiently. It can also prioritize quality leads based on user behavior.
Pricing
Apollo's pricing is somewhat of an outlier.
It is one of the more affordable lead enrichment tools out there. With four very affordable plans, it’s a must-have for brands looking for solutions that don’t break the bank.
Apollo’s free plan gives you unlimited email credits but limits your exports and outreach volumes.
💡 Note: Similar to Zapier’s automation volumes, Apollo’s exports can sneak up on you and force plan upgrades.
Need more volume? Choose from 3 paid options:
- Basic: Starts at $49 per user per month (up to 12,000 exports and 10,000 records).
- Professional: Starts at $79 per user per month (up to 24,000 export credits and no sequence limits).
- Organization: Starts at $119 per user per month (up to 48,000 export credits and all advanced functionalities).
💡 Note that on paid plans, Apollo requires a minimum of 120,000 email credits used per year.
Pros and Cons
✅ Automatically syncs with your CRM and enriches contacts.
✅ Accurate contact information.
✅ Can handle prospecting and engagements in one interface.
❌ Exporting to other platforms is a mess.
❌ The free plan is very limiting, which is why lower-budget teams have been looking for Apollo alternatives.
#6. Cognism
Cognism promises to double your pipeline's output with enriched data. The full platform also lets sales and marketing teams build target lists from a large dataset of B2B records with international coverage.
Its Cognism Enrich software comes with various features specifically designed to enrich your leads and data.
Cognism’s Features
- Instant Enrich
- Streamline forms which boosts your conversion rate.
- Cleanse data entering your CRM which stops incorrect records corrupting your database.
- Direct leads to the appropriate representative.
- Scheduled Enrich
- Refine your customer segmentation resulting in precise targeting and personalized communication.
- Use their data to grade lead scoring models and improve reporting.
- CSV Upload
- Upload your target lists to Cognism and get an enriched list back.
- See what prospects are searching for with intent data from Bombora.
- Get prospect data from LinkedIn profiles and emails with Cognism’s Chrome Extension.
Cognism’s Pricing
Cognism, like most lead enrichment providers, sets pricing based on data volumes. However, it does not disclose pricing on its website.
Contact Cognim’s sales team for a quote.
Cognism’s Pros and Cons
Pros
✅ Cognism is easy to use and understand.
✅ Large international database.
✅ Quality customer service.
Cons
❌ No free plan. Lacks pricing transparency, which is why some people have been looking for Cognism alternatives.
❌ Has been known to sell people’s data to third parties.
#7. Datanyze
Another well-known name in the B2B realm, Datanyze is another enrichment tool that can assist your marketing and sales teams.
What makes Datanyze so popular is its easy-on-the-eye and easy-to-use interface. It’s an excellent choice for smaller teams that prospect heavily from LinkedIn.
Datanyze’s Features
- Thanks to its Chrome extension, Datanyze lets you capture data from prospects' LinkedIn profiles.
- Datanyze provides curated icebreakers for sales reps to use when reaching out.
- Detailed technographic data with most of Datanyze’s records.
- Unlike tools like Clearbit, Datanyze lets you prospect as a team with collaborative features and more flexible data exporting options.
Datanyze’s Pricing
Currently, Datanyze offers three plans for users:
- Free: 90-day free trial. Comes with 10 credits per month.
- Nyze Pro 1: Costs $21 per month, per year. Comes with 960 credits per month.
- Nyze Pro 2: $39 per month, per year. Comes with 1920 credits per month.
Each credit is worth 1 contact information reveal, making Datanyze one of the most affordable lead enrichment tools available.
Datanyze’s Pros and Cons
Pros
✅ Simple Chrome extension that allows for real-time data collection.
✅ Incredibly affordable.
Cons
❌ Poor customer support.
❌ Limited free plan.
❌ Limited integration and API options.
#8. LeadGenius
LeadGenius is one of the most sophisticated platforms on this list.
It uses a combination of machine learning and a global network of researchers to find precise contact and account data.
It offers three different services.
- Custom Lead Generation
- Lead Enrichment
- Managed Email Outreach
Easy navigation, useful leads filters, and data verification make LeadGenius a top choice if you can afford it.
LeadGenius’s Features
- LeadGenuis curates custom data sets using humans and AI to uncover the “ideal” prospect. Since every data point is verified by people, not just AI, the data is high-quality.
- Expert assistance helps you define what attributes your customers should have to narrow lists down during the outreach process.
- It has a Chrome extension that helps you find the ideal customer on social media platforms, websites, and GTM tools.
- Real-time account signals like new product launches, funding news, and hiring trends.
LeadGenius’s Pricing
The starting price is unavailable on LeadGenius’s website. Contact their sales team for more information.
According to review sites, LeadGenius's basic plans cost north of $20,000 per year and can go up to seven figures based on volumes.
LeadGenius’s Pros and Cons
Pros
✅ Combination of AI and human verification to ensure data integrity.
✅ Great for custom prospecting work.
✅ Helpful for sales teams who don’t have the time to prospect.
Cons
❌ Customers report an inability to keep the data accurate over time.
❌ Very expensive.
❌ Search and filtering options aren’t close to other tools on this list.
#9. Clay
Clay pulls from 75 enrichment tools to give you all the data you need on each record and uses AI to help you automate outreach at scale.
Clay’s signature waterfalling method is what makes them stand out. It doubles your chances of enriching leads while eliminating the expense and complexity of multiple data subscriptions.
Clay’s Features
- Built-in lead generation with more than 150 enrichment options.
- Clay Templates help your team get started and build proven sales workflows.
- Waterfall enrichment lets you cross-reference multiple providers for accurate data.
- An AI web scraper that can find specific data points from text prompts.
Clay’s Pricing
Clay’s pricing operates on “credits.”
Its free plan is generous with 100 credits per month and access to 50+ data providers, AI messaging, and unlimited users.
Beyond that, Clay has 4 paid plans to choose from that offer additional features as well as credits to use:
- Starter: $149 per month per user with 20k credits per month.
- Explorer: $349 per month per user with 10k credits per month.
- Pro: Starts for $800 per month per user with 50k credits per month.
- Enterprise: Contact sales for a quote, but it comes with unlimited credits.
Clay’s Pros and Cons
Pros
✅ Waterfall email verification makes Clay's data very reliable.
✅ An AI web scraper that saves time.
✅ Huge, responsive community of Clay users to communicate and engage with.
✅ Great for marketers, not just sales teams.
Cons
❌ Costs can ramp up fast, which is why some people have been looking for Clay alternatives.
❌ Can be intimidating for sales teams without revenue operations support.
#10. Lusha
Lusha is a popular data provider designed to help users find contact and account information.
It’s a good choice if you have a semi-automated enrichment process, meaning that people are involved in your sales and marketing workflows.
This is because, unlike Clearbit, Warmly, and Enricher, Lusha can’t be used as an enrichment solution that acts in the background.
Lusha’s Features
- Get up to 1,000 contacts from one search. Pull emails, LinkedIn profiles, and direct dials.
- Filter companies based on firmographic data like company size, industry, revenue, employee headcount, etc.
- Export lead lists or enrich your CRM and CSV files (manually).
- Comes with built-in enrichment and analytics to help you find commonalities between your best prospects.
Lusha’s Pricing
Lusha currently has four different plans:
- Free: $0 per user, per month. 50 emails and 5 phones.
- Pro: $36 per user, per month. Unlimited emails and 480 phones.
- Premium: $59 per user, per month. Unlimited emails and 960 phones.
- Scale: Contact Lusha for information regarding prospecting at a large scale
Lusha’s Pros and Cons
Pros
✅ Lusha's simple user interface and Chrome extension.
✅ Lusha’s database has verified contacts only.
✅ Renowned for data quality.
Cons
❌ Does not enrich records automatically in GTM systems.
❌ Lacks integrations, which is why some enterprises have been looking for Lusha alternatives.
#11. FullContact
FullContact is a platform offering business insights with a specific focus on data and privacy.
The tool helps users identify leads on their website while ensuring customer privacy.
FullContact’s Features
- Identify website visitors with their professional contact information by using the Acumen Lead Identification feature.
- Unify and enrich incomplete lead data by mapping identifies across your systems of record.
- Make sure that there is no fraud in ID verification by using the Verify feature.
FullContact’s Pricing
FullContact does not disclose its pricing through its website.
To access that information, get in contact with FullContact’s sales team.
FullContact’s Pros and Cons
✅ Friendly, supportive, and helpful support.
✅ Easy to use and understand.
✅ Low levels of maintenance required.
❌ Price plan is not transparent.
❌ Many verification steps often mean outdated data.
#12. Leadfeeder (Now DealFront)
Leadfeeder is capable of highly accurate visitor identification.
It lets you follow prospects’ activity on your website to personalize outreach campaigns.
Leadfeeder’s Features
- Website visitor tracking, including tracking the actions of email recipients on your site actions after contact.
- Account-based marketing to track specific companies who visit your website.
- Automated communication from your CRM to Leadfeeder regarding new visits to your sales pipeline.
Leadfeeder Pricing
Leadfeeder’s pricing plan is more budget-friendly for small businesses trying to identity the leads on their website
Leadfeeder offers two plans
- Free: $0 per month. While this includes unlimited users, data only lasts seven days and it is capped at a maximum of 100 identified companies.
- Paid: $99 per month, paid annually or $165 per month. This includes unlimited users as well as unlimited visits data storage and based on 50 companies identified with a sliding scale after that.
Leadfeeder Pros and Cons
Pros
✅ Leadfeeder's ability to track website traffic and identify prospects
✅ Seamless integration with CRMs like Zoho and Salesforce
✅ Intuitive, user-friendly interface and easy-to-use user management system
Cons
❌ Lack of lead segmentation in terms of high and low-quality leads, which is why some people have been looking for Leadfeeder alternatives.
❌ European-focused database. This can be a downside if your company is not based in Europe
Looking to Enrich Accounts?
Most platforms listed above will enrich leads and accounts.
What’s missing in most of them is the ability to connect between account intent and lead intent.
What we mean by this is helping you understand how the account has engaged with your marketing material.
Or which leads are the most relevant to reach out to based on a combination of engagement and firmographic data.
If you look at the screenshot below, you’ll see that Nikki has spent 17 minutes on our site and visited 27 pages. As a sales rep, you have a much higher chance of connecting if you email Nikki over any lead you find at Viirtue.
What lead enrichment tool is the best
By now, you know more than one solution that matches what you’re looking for, whether that’s a cost-effective solution like Enricher, a tool with sophisticated machine learning like LeadGenius, or a solution that reveals prospects looking at your site like Warmly.
The reality is that there is no one-size-fits-all lead enrichment tool.
Our best recommendation is to look for a solution with the unique capabilities you care about and built-in enrichment.
Dedicated enrichment platforms will be too much of a pain to integrate into your systems seamlessly, and all-in-one solutions like ZoomInfo will break your bank for underutilized features.
So if you’re looking to maximize conversions and get rich lead data for your sales and marketing team, contact Warmly’s team today!
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