# Warmly vs 6sense GTM context graph pricing: Q4 2025 analysis
6sense's new single-license model consolidated previous tiers in May 2025, with most companies paying between [$60,000-$300,000 annually](https://reply.io/blog/6sense-pricing/) for the platform. Warmly offers modular pricing starting at $10,000/year, allowing teams to select specific AI agents rather than bundled packages with [faster time-to-value](https://www.warmly.ai/p/comparison/vs-6sense).
## TLDR
- 6sense replaced its tiered Sales Intelligence plans with a [single license structure on May 22, 2025](https://support.6sense.com/docs/sales-intelligence-single-license), consolidating Team, Growth, Enterprise, and Enterprise Lite options
- Most mid-market and enterprise 6sense customers spend $60,000-$300,000 per year, with [no free trial available](https://www.trustradius.com/products/6sense/pricing)
- Warmly's modular approach starts at $10,000/year for the AI Data Agent, with options to add specific functionality as needed
- Implementation timelines differ significantly: 6sense requires 4-12 weeks while Warmly customers report pipeline increases within weeks
- Hidden costs to consider include implementation fees, credit overruns, and the challenge of [quantifying ROI to leadership](https://www.trustradius.com/products/6sense/pricing) in year one
Pricing transparency for GTM data platforms still feels like a black box. Yet buyers who understand true 6sense pricing can benchmark against Warmly within minutes. This post decodes the numbers behind each vendor's GTM context graph so teams can budget confidently in 2025.
## Why does pricing transparency matter for GTM data platforms in 2025?
Efficiency, not growth at any cost, is becoming the [new north star for GTM leaders](https://3sixtyinsights.com/wp-content/uploads/2025/11/3Sixty-Insights-Research-Agenda-2026-Go-to-Market-B2B-Web.pdf). With the martech market projected to grow from [$131 billion in 2023 to over $215 billion by 2027](https://www.mckinsey.com/capabilities/growth-marketing-and-sales/our-insights/rewiring-martech-from-cost-center-to-growth-engine), teams must justify every dollar spent on account-based marketing platforms.
The challenge? Most intent data vendors hide their pricing behind sales calls. Meanwhile, [71% of B2B buyers consume content anonymously](https://www.11x.ai/tips/intent-data-providers) before ever talking to sales. This makes intent data critical for identifying prospects early, but only if you can afford it.
A GTM context graph combines visitor identification, intent signals, firmographics, and enrichment data into a unified system. The cost of building this graph varies wildly between vendors. Understanding what you actually pay for helps teams avoid overspending on features they will never use.
**Key takeaway:** Transparent pricing lets you forecast ROI before signing a contract, not after.
## What does 6sense's new single-license model really cost?
6sense replaced its previous Sales Intelligence plans with a [single license on May 22, 2025](https://support.6sense.com/docs/sales-intelligence-single-license). This consolidates Team, Growth, Enterprise, and Enterprise Lite tiers into one unified structure.
However, the pricing picture remains opaque. "6sense does not currently have any pricing plans listed at this time," according to [TrustRadius](https://www.trustradius.com/products/6sense/pricing). No free trial is available either.
What do buyers actually pay? Most mid-market and enterprise companies report spending between [$60,000 and $300,000 per year](https://reply.io/blog/6sense-pricing/) on 6sense. The platform uses a credit-based system for accessing its B2B database, and add-ons like Predictive AI quickly push contracts into six figures.
Public marketplace data pegs the average contract value at [$56,762 per year](https://www.warmly.ai/p/blog/6sense-review). But this number masks significant variation based on:
- Number of user licenses
- Data credit volume
- Predictive AI modules
- Implementation and onboarding fees
6sense tailors pricing to each customer's situation, which means the quote you receive is often just a starting point for negotiations.
## How does Warmly's modular AI-agent pricing work?
Warmly takes a different approach with [modular, component-based pricing](https://www.warmly.ai/p/blog/ai-email-agents). Instead of bundling everything into one opaque package, teams can select only the AI agents they need.
Here is how the tiers break down:
| Plan | Starting Price | Key Features |
|------|---------------|---------------|
| AI Data Agent | $10,000/yr | 10,000 credits, person-level visitor ID, CRM integration, Coldly Contact Database |
| AI Inbound Agent | $16,000/yr | Marketing outbound automation, domain warmup, lead routing |
| AI Outbound Agent | $22,000/yr | Signal-based outbound orchestration, AI chatbot, LinkedIn automation |
| Marketing Ops Agent | $25,000/yr | AI-powered account scoring, buying committee identification, real-time intent tracking |
Warmly also offers a free plan that lets you [identify up to 500 website visitors per month](https://www.warmly.ai/p/blog/ai-email-agents). This allows teams to test the platform before committing budget.
The entry-level AI Data Agent at $10,000 per year costs less than many 6sense onboarding fees alone. For teams focused on intent-based outbound, Warmly's pricing structure means you can start small and scale as results materialize.
For more details on AI-powered outreach, see our guide to [AI email agents](https://www.warmly.ai/p/blog/ai-email-agents).
## GTM Context Graph reach: How do data-pack add-ons compare?
6sense offers Data Packs as à la carte downloads covering firmographics, technographics, keyword intent, ad media, predictive, and website data. These packs provide [flexibility and scalability for businesses of all sizes](https://6sense.com/blog/6sense-data-packs-leading-intelligence/), with delivery via SFTP, S3, or Snowflake.
The scale is impressive: 6sense tracks [750M+ B2B buyer profiles](https://6sense.com/platform/data-packs/) and analyzes 500B+ intent signals monthly across 4.2B+ IP addresses. However, some data types require a platform subscription, which adds to total cost.
Warmly approaches data differently. The platform [combines 5+ data providers](https://www.warmly.ai/p/comparison/vs-6sense) into a unified waterfall, while 6sense is not transparent about its single data source. Warmly reveals up to [65% of companies and 15% of individual contacts](https://www.warmly.ai/p/blog/factors-to-consider-when-buying-an-ai-sales-agent) browsing your site.
The global data enrichment market reflects this growing importance. Valued at [$2.37 billion in 2023](https://www.gartner.com/reviews/market/account-based-marketing-platforms/vendor/6sense/product/6sense-revenue-intelligence-platform), it will reach $4.58 billion by 2030 at 10.1% CAGR.
For a detailed feature comparison, see our [Warmly vs 6sense analysis](https://www.warmly.ai/p/comparison/vs-6sense).
**Key takeaway:** Evaluate whether you need standalone data packs or prefer bundled enrichment within your workflow.
## ROI & time-to-value: User benchmarks
What results can you expect from each platform?
6sense customers report significant wins when fully implemented. According to [MarketWatch](https://www.marketwatch.com/press-release/6sense-named-a-leader-in-b2b-intent-data-providers-evaluation-by-independent-research-firm-40a16881), users see "2X increases in average contract value, 4X increases in win rate, and a 20-40% reduction in time to close deals."
However, reaching that potential takes time. As one user noted on TrustRadius: "Probably a negative ROI in the first year, as we spent more money & effort to implement than anticipated. Once we were up-and-running and worked out the kinks, we've enjoyed a positive ROI."
Warmly delivers faster time-to-value. [Customers see a 20%+ increase in pipeline in weeks](https://www.warmly.ai/p/comparison/vs-6sense), not months. Jay Leano from Behavioral Signals shared his experience:
> "Within the first month of using Warmly we were able to double our enterprise pipeline with outbound campaigns that converted quickly on our site. Mind blown."
The difference comes down to implementation complexity. 6sense's 4-12 week deployment timeline means longer ramp to ROI, while Warmly's modular agents can start generating pipeline almost immediately.
For more user perspectives, read our [6sense review](https://www.warmly.ai/p/blog/6sense-review).
## What hidden costs and negotiation tactics should you watch for?
Both platforms have costs that may not appear in initial quotes.
For 6sense, watch for:
- **Implementation fees:** These can add significantly to year-one costs and are sometimes negotiable
- **Credit overruns:** The credit-based system means heavy usage drives unexpected expenses
- **Multi-year lock-ins:** With a [$50k starting price tag](https://www.warmly.ai/p/comparison/vs-6sense), long-term agreements increase risk
One TrustRadius reviewer summarized the challenge: "For the price, it is not as easy as it should be to quantify ROI to leadership."
Negotiation tactics that work with 6sense:
1. "When you receive a quote from 6sense, remember that it's often just a starting point for negotiations," advises [Spendflo](https://www.spendflo.com/blog/the-ultimate-guide-to-6sense-pricing)
2. Reach out near end-of-quarter when reps have targets to meet
3. Ask about flexibility on implementation fees
6sense tailors pricing to each customer, which creates room for negotiation but also makes comparison shopping harder.
Warmly's transparent pricing reduces these surprises. The modular structure means you know exactly what each agent costs before signing.
## Which platform makes sense for your 2025 GTM playbook?
Choosing between these platforms depends on your specific situation. Here is a decision framework:
**Choose 6sense if you:**
- Need broad B2B intent data coverage, especially in the US market
- Have budget for $60K+ annually plus implementation
- Can dedicate 4-12 weeks to deployment
- Want robust predictive analytics and dynamic audience building
**Choose Warmly if you:**
- Need person-level visitor identification (not just account-level)
- Want faster time-to-value with modular deployment
- Prefer transparent, component-based pricing starting at $10K
- Require AI-powered outbound automation out of the box
6sense [does not provide contact-level data](https://www.warmly.ai/p/blog/6sense-review) of website visitors and lacks live engagement features. If your strategy depends on identifying and engaging individual buyers in real-time, this limitation matters.
AI can help organizations [reimagine martech as an intelligent system](https://www.mckinsey.com/capabilities/growth-marketing-and-sales/our-insights/rewiring-martech-from-cost-center-to-growth-engine) that learns and personalizes in real time. Warmly is more than just another email tool: it is a full-stack AI sales agent built to engage warm prospects at scale.
For a complete comparison, visit our [Warmly vs 6sense page](https://www.warmly.ai/p/comparison/vs-6sense).
## Takeaway: Price is only part of the picture
When evaluating GTM data platforms, consider total cost of ownership beyond the sticker price:
- Implementation time and resources
- Credit consumption patterns
- Integration complexity
- Time-to-first-value
Warmly customers consistently report rapid results. "Before Warmly, we had literally no insights into customer behavior on our site," shared one user. "Now, we can capitalize on warm leads via AI chat and fire off sales emails that convert at [10x the rate of our normal sequences](https://www.warmly.ai/p/comparison/vs-6sense)."
The AI Inbound Agent at [$16,000 per year](https://www.warmly.ai/p/blog/ai-email-agents) delivers marketing automation, domain warmup, and lead routing. This often costs less than a single quarter of a 6sense contract.
For B2B SaaS companies focused on website visitor identification and intent-based outbound, Warmly offers a faster, more transparent path to pipeline growth. [Start with our free plan](https://www.warmly.ai) to see the platform in action before committing budget.
Learn more about building AI-powered outreach in our [AI email agents guide](https://www.warmly.ai/p/blog/ai-email-agents).
## Frequently Asked Questions
### What is the main difference between Warmly and 6sense pricing models?
Warmly offers modular, component-based pricing, allowing teams to select only the AI agents they need, starting at $10,000 per year. In contrast, 6sense uses a single-license model with a credit-based system, often resulting in higher costs ranging from $60,000 to $300,000 annually.
### How does Warmly's pricing structure benefit B2B companies?
Warmly's transparent, modular pricing allows B2B companies to start small and scale as needed, reducing the risk of overspending on unnecessary features. This approach provides a clear understanding of costs upfront, facilitating better budget management.
### What are the hidden costs associated with 6sense?
6sense may have hidden costs such as implementation fees, credit overruns, and multi-year lock-ins. These can significantly increase the total cost of ownership beyond the initial quote, making it important to negotiate and clarify these aspects before committing.
### How does Warmly ensure faster time-to-value compared to 6sense?
Warmly's modular AI agents can be deployed quickly, allowing users to see a 20%+ increase in pipeline within weeks. This contrasts with 6sense's longer deployment timeline of 4-12 weeks, which can delay ROI realization.
### What are the key considerations when choosing between Warmly and 6sense?
Key considerations include budget, deployment timeline, need for person-level visitor identification, and preference for transparent pricing. Warmly is ideal for those seeking quick implementation and AI-powered outbound automation, while 6sense suits those needing extensive B2B intent data coverage.
## Sources
1. [https://reply.io/blog/6sense-pricing/](https://reply.io/blog/6sense-pricing/)
2. [https://www.warmly.ai/p/comparison/vs-6sense](https://www.warmly.ai/p/comparison/vs-6sense)
3. [https://support.6sense.com/docs/sales-intelligence-single-license](https://support.6sense.com/docs/sales-intelligence-single-license)
4. [https://www.trustradius.com/products/6sense/pricing](https://www.trustradius.com/products/6sense/pricing)
5. [https://3sixtyinsights.com/wp-content/uploads/2025/11/3Sixty-Insights-Research-Agenda-2026-Go-to-Market-B2B-Web.pdf](https://3sixtyinsights.com/wp-content/uploads/2025/11/3Sixty-Insights-Research-Agenda-2026-Go-to-Market-B2B-Web.pdf)
6. [https://www.mckinsey.com/capabilities/growth-marketing-and-sales/our-insights/rewiring-martech-from-cost-center-to-growth-engine](https://www.mckinsey.com/capabilities/growth-marketing-and-sales/our-insights/rewiring-martech-from-cost-center-to-growth-engine)
7. [https://www.11x.ai/tips/intent-data-providers](https://www.11x.ai/tips/intent-data-providers)
8. [https://www.warmly.ai/p/blog/6sense-review](https://www.warmly.ai/p/blog/6sense-review)
9. [https://www.warmly.ai/p/blog/ai-email-agents](https://www.warmly.ai/p/blog/ai-email-agents)
10. [https://6sense.com/blog/6sense-data-packs-leading-intelligence/](https://6sense.com/blog/6sense-data-packs-leading-intelligence/)
11. [https://6sense.com/platform/data-packs/](https://6sense.com/platform/data-packs/)
12. [https://www.warmly.ai/p/blog/factors-to-consider-when-buying-an-ai-sales-agent](https://www.warmly.ai/p/blog/factors-to-consider-when-buying-an-ai-sales-agent)
13. [https://www.gartner.com/reviews/market/account-based-marketing-platforms/vendor/6sense/product/6sense-revenue-intelligence-platform](https://www.gartner.com/reviews/market/account-based-marketing-platforms/vendor/6sense/product/6sense-revenue-intelligence-platform)
14. [https://www.marketwatch.com/press-release/6sense-named-a-leader-in-b2b-intent-data-providers-evaluation-by-independent-research-firm-40a16881](https://www.marketwatch.com/press-release/6sense-named-a-leader-in-b2b-intent-data-providers-evaluation-by-independent-research-firm-40a16881)
15. [https://www.spendflo.com/blog/the-ultimate-guide-to-6sense-pricing](https://www.spendflo.com/blog/the-ultimate-guide-to-6sense-pricing)
16. [https://www.warmly.ai](https://www.warmly.ai)