# Warmly vs Visitor Queue: Signal-Based Marketing Tools (Q4 2025)
Visitor Queue offers company-level website visitor identification starting at [$31/month for 100 unique companies](https://www.visitorqueue.com/pricing), while Warmly provides person-level intent data and AI automation with a free tier up to 20 users. The choice depends on whether you need basic identification (Visitor Queue) or advanced automation and person-level tracking (Warmly).
## Key Facts
• **Pricing models differ significantly**: Visitor Queue charges based on lead volume ([$31-$239/month for 100-2,000 companies](https://www.visitorqueue.com/pricing)), while Warmly uses per-user pricing ($0-$7/user/month)
• **Identification capabilities vary**: Visitor Queue identifies companies only, Warmly identifies individual visitors with intent scoring
• **User satisfaction is strong for both**: Visitor Queue scores [4.6/5 with 60+ G2 reviews](https://www.visitorqueue.com/lead-generation), Warmly achieves 4.7/5 from 196 reviews
• **Market adoption shows scale differences**: Visitor Queue serves [5,000 clients](https://www.visitorqueue.com/lead-generation), Warmly has over 10,000 organizations
• **Automation is the key differentiator**: Warmly includes AI chatbots and automated sequences, Visitor Queue requires manual export and follow-up
• **Both platforms offer unlimited users on their plans**, making team scaling straightforward regardless of choice
The way B2B sales teams find and engage buyers has changed dramatically. With [69% of the buying journey happening anonymously](https://lead-spot.net/research/the-2025-ai-driven-demand-generation-benchmark-report/) before any vendor contact, waiting for form fills means missing most opportunities. Signal-based marketing tools now let teams identify website visitors, score intent, and act before competitors even know a deal exists.
This comparison breaks down Warmly vs Visitor Queue to help you choose the right platform for your budget and growth stage.
## What Is Signal-Based Marketing in 2025—and Why Does It Matter?
Signal-based marketing uses real-time buyer intent cues to prioritize outreach. These signals include website visits, pricing page views, funding announcements, and hiring activity.
The approach matters because traditional sales methods no longer work. As SalesIntel notes, "The classic sales playbook is broken. Manual prospecting, generic outreach, and blind cold calls no longer cut it. Buyer attention is scarce, and the noise level is deafening." ([SalesIntel](https://salesintel.io/blog/sales-signals-software-guide/))
The numbers paint a clear picture:
- Only [5% of your target audience](https://www.salesloft.com/resources/guides/b2b-buying-signals) is in market at any given time
- [84% of deals are won or lost](https://www.salesloft.com/resources/guides/b2b-buying-signals) before providers know they exist
- The B2B demand generation market is projected to reach [$8.35 billion by 2028](https://lead-spot.net/research/the-2025-ai-driven-demand-generation-benchmark-report/)
Signal-based tools aggregate intent data, trigger events, and engagement metrics to surface accounts ready to buy. The ICO's guidance on [storage and access technologies](https://ico.org.uk/for-organisations/direct-marketing-and-privacy-and-electronic-communications/guidance-on-the-use-of-storage-and-access-technologies/about-this-guidance/) confirms that these tools must comply with privacy regulations while delivering value.
**Key takeaway:** Signal-based marketing helps teams focus on the small percentage of accounts actually in-market, rather than spraying outreach across cold lists.
## Visitor Queue: Affordable Web-Visitor Identification for SMBs
[Visitor Queue](https://www.visitorqueue.com/lead-generation) is a lead generation software that identifies the companies visiting your website. The platform focuses on IP-based company identification with contact information exports.
Core capabilities include:
- Company name identification from website traffic
- Contact details for key decision makers
- [5000 happy clients](https://www.visitorqueue.com/lead-generation) using the platform
- Integrations with [Salesforce, Zoho CRM](https://www.trustradius.com/products/visitor-queue/reviews?qs=product-usage), Slack, and Zapier
- Unlimited users on all plans
Visitor Queue works by tracking IP addresses and matching them to company databases. One user describes the value: "Visitor Queue lets us reach out to those visitors directly and really improves our ability to execute follow-up strategies." ([Cuspera](https://www.cuspera.com/compare/leadiq-vs-visitor-queue/689/2837))
The platform stands out with its [comprehensive analytics and custom reporting](https://www.cuspera.com/compare/leadiq-vs-visitor-queue/689/2837), making it attractive for teams needing detailed visitor insights without enterprise pricing.
### Tiered Pricing & User Reviews
Visitor Queue offers straightforward volume-based pricing:
| Unique Companies/Month | Monthly Price (Annual) |
|------------------------|------------------------|
| 100 | [$31](https://www.visitorqueue.com/pricing) |
| 300 | [$71](https://www.visitorqueue.com/pricing) |
| 500 | [$87](https://www.visitorqueue.com/pricing) |
| 1,000 | [$151](https://www.visitorqueue.com/pricing) |
| 2,000 | [$239](https://www.visitorqueue.com/pricing) |
Review sites show solid satisfaction:
- [4.5 out of 5 on Trustpilot](https://www.trustpilot.com/review/visitorqueue.com) based on 60 reviews
- [4.6 rating with 60+ reviews](https://www.visitorqueue.com/lead-generation) on G2
Users praise the simple setup. As one reviewer noted, "Visitor Queue was incredibly easy to set up. I used Google Tag Manager to get the code up on my website." ([Trustpilot](https://www.trustpilot.com/review/visitorqueue.com))
The platform counts unique companies as a distinct company name in a unique city and country. For example, Microsoft in Paris and Microsoft in Redmond [count as two leads](https://www.visitorqueue.com/pricing).
## Warmly: Premium Person-Level Intent & AI Automation
[Warmly](https://marketplace.salesloft.com/partners/warmly) is a person-level intent platform that identifies anonymous website traffic, enriches accounts with firmographic data, and automates outbound personalization.
Key differentiators include:
- Person-level identification (not just companies)
- Real-time intent scoring and routing
- AI-powered email and chatbot automation
- Automatic deal pipeline creation
- [Ease of setup scoring 9.6](https://www.g2.com/compare/qualified-vs-warmly-warmly) on G2
The Salesloft integration shows how Warmly works: "Warmly identifies anonymous traffic and ties them to real opportunities and target accounts in Salesloft. Score accounts based on intent signals and use this data to focus efforts on opportunities." ([Salesloft Marketplace](https://marketplace.salesloft.com/partners/warmly))
Warmly goes beyond identification to action. The platform can segment by opportunity stage or persona, then [route prospects to email sequences automatically](https://marketplace.salesloft.com/partners/warmly).
### Low Per-User Pricing for Enterprise Scale
Warmly structures pricing around users rather than lead volume:
| Plan | Price | User Limit |
|------|-------|------------|
| Free | [$0](https://www.getnametags.com/nt/pricing) | Up to 20 users |
| Pro | [$7/user/month](https://www.getnametags.com/nt/pricing) | Up to 99 users |
| Business | [$5/user/month](https://www.getnametags.com/nt/pricing) | Minimum 100 users |
| Enterprise | [$3/user/month](https://www.getnametags.com/nt/pricing) | Unlimited |
[Over 10,000 organizations](https://opps-widget.getwarmly.com/pricing.html) use Warmly. The platform earns a [4.7 out of 5 rating](https://www.g2.com/compare/leadlander-vs-warmly-warmly) based on 196 G2 reviews.
One reviewer explains the value: "Warmly is a great tool to expand your reach with your target audience. By leveraging it with your CRM, you can gain valuable insights into who is visiting your site. It has enhanced our efforts to connect with our ideal customer profile." ([G2](https://www.g2.com/compare/leadlander-vs-warmly-warmly))
## Warmly vs Visitor Queue: How Do Features Stack Up?
The core difference comes down to identification depth and automation capabilities.
| Feature | Warmly | Visitor Queue |
|---------|--------|---------------|
| Identification Level | Person-level | Company-level |
| Intent Scoring | Yes, with AI | Basic analytics |
| Automated Sequences | Yes | Manual export |
| CRM Integration | Bi-directional sync | One-way push |
| AI Chatbot | Yes | No |
| Pricing Model | Per user | Per lead volume |
IP-based identification has known accuracy limitations. A [CIMM and Go Addressable study](https://www.adweek.com/adweek-wire/cimm-and-go-addressable-release-landmark-report-on-ip-to-household-accuracy/) found that IP-to-postal linkages are accurate only 13% of the time, while IP-to-email linkages hit 16% accuracy.
Kathryn Barnitt, Head of Data Science at Truthset, summarized the challenge: "The state of IP data today is messy, despite the billions spent trading on it." ([Adweek](https://www.adweek.com/adweek-wire/cimm-and-go-addressable-release-landmark-report-on-ip-to-household-accuracy/))
Response speed matters significantly. Companies that [respond within 5 minutes achieve a 32% close rate](https://optif.ai/learn/questions/lead-response-time-benchmark/), which is 2.6x higher than those responding after 24 hours. Warmly's automated routing helps teams hit that window, while Visitor Queue requires manual follow-up.
Independent testing shows accuracy varies widely across visitor identification solutions, with data providers often disagreeing on IP linkages.
## What's the True Cost and ROI for SMB and Enterprise?
Comparing total cost requires looking beyond sticker price to value delivered.
**Visitor Queue economics:**
- [$239/month for 2,000 companies](https://www.visitorqueue.com/pricing)
- No per-user fees
- Manual effort required for outreach
- Strong fit for teams under 10 people
**Warmly economics:**
- User-based pricing scales with team size
- Automation reduces manual prospecting time
- Intent signals improve conversion rates
The ROI case for signal-based tools is strong. A Forrester study found that messaging platforms can deliver [425% ROI over three years](https://onesignal.com/blog/announcing-the-forrester-total-economic-impact-study-of-onesignal/) through improved conversions and reduced churn.
Cost per acquisition matters most. One case study showed a company [reduced CPA by 47.20%](https://www.seedprod.com/case-study-optinmonster-reduced-cost-per-acquisition/) while increasing conversions by 340% through better landing page optimization and lead routing.
For teams evaluating payback, the math depends on:
1. Average deal size
2. Current conversion rates
3. Sales team capacity
4. Speed-to-lead requirements
## Data Accuracy & GDPR: Can Your Stack Survive 2026 Regulations?
Privacy regulations are tightening. The [Data (Use and Access) Act came into law on 19 June 2025](https://ico.org.uk/for-organisations/uk-gdpr-guidance-and-resources/online-tracking), with ICO guidance currently under review.
Key compliance considerations:
- [PECR applies to cookies, tracking pixels, device fingerprinting, and scripts](https://ico.org.uk/for-organisations/direct-marketing-and-privacy-and-electronic-communications/guidance-on-the-use-of-storage-and-access-technologies/about-this-guidance/)
- Consent requirements vary by use case
- Fines for PECR breaches now [align with UK GDPR levels -- up to £17.5m or 4% of annual turnover](https://www.burges-salmon.com/news-and-insight/legal-updates/data-use-and-access-act-key-changes-to-pecr)
IP-based tracking faces accuracy challenges. According to CIMM research, [data providers agree only 6.4% of the time](https://www.adweek.com/adweek-wire/cimm-and-go-addressable-release-landmark-report-on-ip-to-household-accuracy/) on IP-to-postal linkages and 2.8% on IP-to-email linkages.
The European Data Protection Board's [Guidelines 2/2023](https://www.edpb.europa.eu/system/files/2024-10/edpb_guidelines_202302_technical_scope_art_53_eprivacydirective_v2_en_0.pdf) clarify technical requirements for tracking technologies, including IP-based solutions.
Tools focusing on company-level identification (like Visitor Queue) face fewer individual privacy concerns than person-level platforms. As Leadfeeder explains, "Tools like Leadfeeder identify companies visiting your website and track business-related data, not individual information." ([Leadfeeder](https://www.leadfeeder.com/blog/website-visitor-tracking-in-a-post-gdpr-world-what-b2bs-need-to-know/))
**Key takeaway:** Both platforms can operate compliantly, but teams must configure consent mechanisms properly and stay current with evolving regulations.
## When to Choose Warmly, Visitor Queue -- or Both
The right choice depends on your team structure, budget, and workflow requirements.
**Choose Visitor Queue when:**
- Budget is under $300/month
- Team size is under 10 people
- You need company-level identification only
- Manual follow-up processes work for your volume
- You're in marketing, advertising, or agencies ([Cuspera](https://www.cuspera.com/compare/leadiq-vs-visitor-queue/689/2837))
**Choose Warmly when:**
- You need person-level intent data
- Automation is required to scale outreach
- Your team has 20+ users
- Speed-to-lead under 5 minutes matters
- CRM integration must be bi-directional
Warmly serves primarily small businesses, with [89% of reviewers from companies with 50 or fewer employees](https://www.g2.com/compare/leadlander-vs-warmly-warmly). The platform works well for B2B SaaS companies using website visitor identification and intent-based outbound.
Some teams use both tools. Visitor Queue can provide cost-effective coverage for secondary websites or regional domains, while Warmly handles primary site traffic with full automation.
AI and machine learning now [ingest millions of data points and score them based on historical success](https://salesintel.io/blog/sales-signals-software-guide/), ensuring reps spend time on leads most likely to close. Warmly builds this capability natively, while Visitor Queue users need external scoring.
## Key Takeaways
**Warmly vs Visitor Queue comes down to depth versus affordability:**
- Visitor Queue delivers solid company identification starting at $31/month with unlimited users
- Warmly provides person-level intent, AI automation, and workflow orchestration starting with a free tier
**For teams prioritizing budget:** Visitor Queue offers the lowest entry point for website visitor identification with straightforward pricing.
**For teams prioritizing conversion:** Warmly's person-level data and automated sequences help close the gap between identification and action.
With Warmly's Salesloft integration, "your revenue team will uncover, enrich and qualify buyers visiting your website. Then, route your high-intent leads into your nurture sequences and fast-track them into your deal pipeline. Go from data capture to deal creation, automatically." ([Salesloft Marketplace](https://marketplace.salesloft.com/partners/warmly))
**Next steps:**
1. Calculate your current cost-per-lead and conversion rate
2. Estimate the value of responding in under 5 minutes versus 24+ hours
3. Test both platforms on your traffic to compare match rates
4. Factor in team time saved through automation
Signal-based marketing tools have become essential for B2B sales teams competing for limited buyer attention. For teams that want the fastest path from anonymous visit to booked meeting, choose Warmly.
## Frequently Asked Questions
### What is signal-based marketing?
Signal-based marketing uses real-time buyer intent cues, such as website visits and pricing page views, to prioritize outreach and focus on accounts that are actually in-market.
### How does Visitor Queue identify website visitors?
Visitor Queue identifies website visitors by tracking IP addresses and matching them to company databases, providing company names and contact details for key decision makers.
### What are the key features of Warmly?
Warmly offers person-level identification, real-time intent scoring, AI-powered email and chatbot automation, and automatic deal pipeline creation, making it a comprehensive tool for B2B sales teams.
### How does Warmly's pricing model differ from Visitor Queue's?
Warmly uses a user-based pricing model, which scales with team size, while Visitor Queue offers volume-based pricing based on the number of unique companies identified per month.
### What are the compliance considerations for using signal-based marketing tools?
Signal-based marketing tools must comply with privacy regulations like GDPR and PECR, ensuring proper consent mechanisms are in place and staying updated with evolving regulations.
## Sources
1. [https://www.visitorqueue.com/pricing](https://www.visitorqueue.com/pricing)
2. [https://www.visitorqueue.com/lead-generation](https://www.visitorqueue.com/lead-generation)
3. [https://lead-spot.net/research/the-2025-ai-driven-demand-generation-benchmark-report/](https://lead-spot.net/research/the-2025-ai-driven-demand-generation-benchmark-report/)
4. [https://salesintel.io/blog/sales-signals-software-guide/](https://salesintel.io/blog/sales-signals-software-guide/)
5. [https://www.salesloft.com/resources/guides/b2b-buying-signals](https://www.salesloft.com/resources/guides/b2b-buying-signals)
6. [https://ico.org.uk/for-organisations/direct-marketing-and-privacy-and-electronic-communications/guidance-on-the-use-of-storage-and-access-technologies/about-this-guidance/](https://ico.org.uk/for-organisations/direct-marketing-and-privacy-and-electronic-communications/guidance-on-the-use-of-storage-and-access-technologies/about-this-guidance/)
7. [https://www.trustradius.com/products/visitor-queue/reviews?qs=product-usage](https://www.trustradius.com/products/visitor-queue/reviews?qs=product-usage)
8. [https://www.cuspera.com/compare/leadiq-vs-visitor-queue/689/2837](https://www.cuspera.com/compare/leadiq-vs-visitor-queue/689/2837)
9. [https://www.trustpilot.com/review/visitorqueue.com](https://www.trustpilot.com/review/visitorqueue.com)
10. [https://marketplace.salesloft.com/partners/warmly](https://marketplace.salesloft.com/partners/warmly)
11. [https://www.g2.com/compare/qualified-vs-warmly-warmly](https://www.g2.com/compare/qualified-vs-warmly-warmly)
12. [https://www.getnametags.com/nt/pricing](https://www.getnametags.com/nt/pricing)
13. [https://opps-widget.getwarmly.com/pricing.html](https://opps-widget.getwarmly.com/pricing.html)
14. [https://www.g2.com/compare/leadlander-vs-warmly-warmly](https://www.g2.com/compare/leadlander-vs-warmly-warmly)
15. [https://www.adweek.com/adweek-wire/cimm-and-go-addressable-release-landmark-report-on-ip-to-household-accuracy/](https://www.adweek.com/adweek-wire/cimm-and-go-addressable-release-landmark-report-on-ip-to-household-accuracy/)
16. [https://optif.ai/learn/questions/lead-response-time-benchmark/](https://optif.ai/learn/questions/lead-response-time-benchmark/)
17. [https://onesignal.com/blog/announcing-the-forrester-total-economic-impact-study-of-onesignal/](https://onesignal.com/blog/announcing-the-forrester-total-economic-impact-study-of-onesignal/)
18. [https://www.seedprod.com/case-study-optinmonster-reduced-cost-per-acquisition/](https://www.seedprod.com/case-study-optinmonster-reduced-cost-per-acquisition/)
19. [https://ico.org.uk/for-organisations/uk-gdpr-guidance-and-resources/online-tracking](https://ico.org.uk/for-organisations/uk-gdpr-guidance-and-resources/online-tracking)
20. [https://www.burges-salmon.com/news-and-insight/legal-updates/data-use-and-access-act-key-changes-to-pecr](https://www.burges-salmon.com/news-and-insight/legal-updates/data-use-and-access-act-key-changes-to-pecr)
21. [https://www.edpb.europa.eu/system/files/2024-10/edpb_guidelines_202302_technical_scope_art_53_eprivacydirective_v2_en_0.pdf](https://www.edpb.europa.eu/system/files/2024-10/edpb_guidelines_202302_technical_scope_art_53_eprivacydirective_v2_en_0.pdf)
22. [https://www.leadfeeder.com/blog/website-visitor-tracking-in-a-post-gdpr-world-what-b2bs-need-to-know/](https://www.leadfeeder.com/blog/website-visitor-tracking-in-a-post-gdpr-world-what-b2bs-need-to-know/)