Modern sales teams can’t afford to rely on the same tired tactics.
Buyers are sharper, cycles are shorter, and every interaction needs to count.
And that’s exactly where sales plays come in - repeatable, field‑tested motions that help your team win more deals faster.
Namely, the best GTM leaders aren’t just winging it. They’re running proven plays for everything from sparking first conversations to re‑engaging deals that went cold.
And the smartest teams are updating those plays to match how buyers actually behave today, blending AI, social selling, and multi‑channel outreach into focused, measurable actions.
In this guide, I’m breaking down the [Number] best sales plays that are working right now for teams of all shapes and sizes.
Whether you’re leading a team, closing deals yourself, or building your first playbook, you’ll walk away with fresh, actionable ideas you can plug straight into your GTM motion.
Let’s dive in.
Top 8 sales plays that you can try in 2025
Now that we’ve set the stage, let’s get practical.
Below are eight sales plays that are delivering results for modern GTM teams this year.
We’ll start with Warmly’s own proven plays - built to help you engage high‑intent buyers in real time - and then dive into a few additional strategies leading sales teams are running to win more deals.
Pick the ones that fit your motion, test them, and make them your own - as easy as that.
Sales PlayBest Software to Run ItDetect and Engage High-Intent Leads Warmly (Orchestrator), HubSpot, OutreachEngage High-Intent LinkedIn VisitorsWarmly (Smart Chat + Orchestrator), LinkedIn Sales NavigatorHigh‑Converting Live Website Chat Warmly (AI Chat), Intercom, DriftReactivate Closed Lost DealsWarmly (CRM integration), Salesforce, HubSpotLive Face‑to‑Face Lead EngagementWarmly (Live Chat + Video), Zoom, Slack (for alerts)Add Extra Personalization with Custom VideosWarmly (via Orchestrator) + SendSpark, Vidyard, LoomProduct‑Led PlaybookPocus, Gainsight PX, MixpanelAccount‑Based SellingDemandbase, 6sense, Terminus
1. Detect high-intent leads and reach out on autopilot
This play automates outreach to website visitors who are actively showing intent to buy, like checking out your pricing page, researching your product, or returning after a previous evaluation.
What it does & why it’s useful:
Instead of wasting time on every random visitor, this play zeroes in on the ones most likely to convert.
Warmly’s Orchestrator monitors specific high‑intent signals, then instantly launches tailored outreach sequences across LinkedIn and email without reps having to lift a finger.
Who should use it & when:
B2B teams with healthy inbound traffic or ABM lists should run this play continuously.
It’s ideal when you want to make sure you’ll never miss accounts that fit your ICP and are actively researching solutions.