In-Depth Comparison

Top 10 6sense Alternatives for Marketing Agencies In 2025

Time to read

The tool’s website deanonymization solution helps agencies identify anonymous website visitors by matching their IP addresses and behavior data with its intent database.

However, some customers of the platform are not satisfied with its data syncs and inaccuracies, inconsistent reporting that’s hard to customize, and lack of explainability on how their models and scoring works.

In this guide, I’ll cover the 10 best 6sense alternatives in 2025 for marketing agencies that will help you identify accounts (some of them also offer contact-level data) and then reach out to them.

TL;DR

Warmly offers the best alternative to 6sense for marketing agencies with its real-time contact-level visitor identification, signal-based outreach, and automated ad targeting.
Salespanel and Dealfront are ideal for agencies that need precise lead qualification or GDPR-compliant B2B data.
On the other hand, tools like ZoomInfo and Factors AI can help you centralize ABM processes and perform advanced multi-touch attribution.

Before we start, I want to go over some of the main reasons why some agencies have been looking to switch from 6sense: ⤵️

Why are some marketing agencies looking to switch from 6sense?

The short version: many agencies love 6sense for its intent signals and ABM workflows, but its often inaccurate data, lack of explainability on buyer scores, and time-consuming reporting are pushing some agencies to consider alternatives.

I’m not saying 6sense is a bad product. Plenty of teams praise its intent data, predictive scoring, ad sync and orchestration, and white-glove onboarding.

But agencies have some specific needs (fast client reporting, multi-brand management, many small campaigns running in parallel) — and the reviews show a handful of consistent frictions.

Below are the main reasons marketing agencies tend to look elsewhere, with real G2 review lines pulled from users working in marketing and paid media.

#1: Data syncs, accuracy and integration quirks

The #1 called out issue from marketing leaders has been data discrepancies between 6sense and CRM/MAP systems, defaults that disrupt geographic targeting, or sync delays that require extra troubleshooting.

As agencies run multi-channel campaigns that depend on precise segmentation and timely syncs, misaligned data can waste ad spend and break client SLAs.

‘’Occasionally, data discrepancies appear between 6sense and our CRM, which can cause confusion.’’ – G2 Review.

#2: Reporting is either inconsistent, hard to customize, or time-consuming

A lot of marketers call out reporting as the weakest operational area, from unreliable marketing-influence outputs to rigid/custom reports that take effort to build.

I understand that agencies need fast, repeatable client reporting and clear attribution to demonstrate value. When reports need heavy customization or frequent troubleshooting, client confidence suffers.

‘’The reporting capabilities, particularly around marketing influence and 6sense-driven impact, are not reliable enough for actionable use. More robust and accurate reporting would greatly improve collaboration with sales teams.’’ – G2 Review.

#3: Lack of explainability on models and scores

Marketing agencies that use 6sense are looking for more transparency around how predictive scores or buyer-stage predictions are calculated, especially for niche verticals.

Clients would often ask “why” a lead or account is prioritized. If scoring looks mysterious, your agency must spend time justifying recommendations.

‘’The buyer stage predictions are extremely valuable, but at times they can be off for niche industries or very small target segments. More transparency into how those stages are calculated would help us fine-tune our targeting.’’ – G2 Review.

What are the 10 best 6sense alternatives for marketing agencies in 2025

The best 6sense alternatives for marketing agencies are Warmly, Salespanel, and Dealfront with their best-in-class visitor identification features, intent data, and sales automation capabilities.

Here’s a detailed breakdown:

1. Warmly

Use Case: Signal-based revenue orchestration with real-time visitor ID to contact level, intent data, AI chat, outbound automation, and ad targeting.
Price: AI Data Agent — from $10,100/year; AI Inbound Agent — from $18,000/year; AI Outbound Agent — from $24,000/year; modular pricing available.

2. Salespanel

Use Case: Capturing and automatically qualifying website leads with journey tracking, lead scoring, and segmentation.
Price: Customer Data Platform — from $99/month; Account Reveal — from $99/month; custom pricing available; annual billing only.

3. Dealfront

Use Case: GDPR-compliant B2B prospecting and website visitor identification for European markets.
Price: Free plan (100 visitors, limited data); paid plans from €165/month; custom pricing for sales intelligence.

4. ZoomInfo

Use Case: Comprehensive sales management and automation with a massive B2B database.
Price: Custom pricing; typically $60,000–$100,000/year depending on seats, features, and data volume.

5. Factors AI

Use Case: Detailed marketing attribution, multi-touch tracking, and LinkedIn ad optimization.
Price: Free plan (200 companies/month); Basic — $549/month; Growth — $1,299/month; Enterprise — custom pricing.

6. Visitor Queue

Use Case: Identifying website visitors and personalizing site content for them in real time.
Price: From $31/month (100 companies) up to $2,299/month (40,000 companies); annual billing for smallest plan.

7. UnifyGTM

Use Case: Multi-source intent data with AI sales agents and automated outbound plays.
Price: Growth — $700/month (annual billing); Pro & Enterprise — custom pricing; credit-based usage model.

8. Common Room

Use Case: Capturing buying signals across multiple channels with AI-driven scoring and workflows.
Price: Starter — from $999/month; Team — from $1,999/month; Enterprise — custom pricing; annual billing only.

9. UpLead

Use Case: Affordable B2B lead generation with verified emails, phone numbers, and intent data.
Price: Essentials — $99/month; Plus — $199/month; Professional — custom pricing; 7-day free trial.

10. Snitcher

Use Case: Real-time company-level visitor identification via IP-to-company mapping.
Price: From €59/month (100 identifications) up to €1,339/month (10,000 identifications); custom plans available.

#1: Warmly

Warmly offers the best 6sense alternative for marketing agencies on the market with our signal-based revenue orchestration platform.

Behind this fancy definition stands a simple yet powerful lead generation and conversion machine, as Warmly:

Picks up buyer intent signals your leads drop off on your channels and across the web.
Translates them into actionable insights to help you understand who your hottest leads are right now.
Leverages those signals and insights to orchestrate comprehensive outreach workflows.

Let’s get a closer look at some of the features that make Warmly an attractive solution for marketing leaders:

Feature #1: Identifies your clients’ website visitors to the contact level

Unlike 6sense, Warmly lets your team maximize your client’s lead generation potential by identifying both the companies and individuals visiting it.

The way it works is that you can add a snippet of Warmly’s code to your clients’ website, and the platform will start revealing leads in minutes.

In addition to essential company and individual-level identification, Warmly will also enrich each visitor’s:

Contact data (email address, phone number, social media profiles, etc.).
Firmographics (company location, size, funding, etc.).
Demographics (individual names, job positions, etc.).
Technographics (tools and software a company utilizes).

This will give you a more comprehensive idea of your clients’ leads, where they’re coming from, and how well they match the ICP.

Moreover, Warmly’s code snippet can be added to event pages or email campaigns, allowing you to capture leads across your owned channels.

Feature #2: Reveals your hottest leads based on intent data

We understand that knowing who your leads are is only one part of successful outreach and conversion.

This is why Warmly collects intent data for each lead, allowing you to understand who your hottest leads are right now.

The platform captures three types of intent signals:

First-party intent, which includes intent signals leads left in your channels (website, app etc.), such as website visits, the specific pages they visited, time spent on high-intent pages, recurring visits, etc.
Second-party signals, which come from monitoring LinkedIn for things like job change intent, new funding rounds, etc.
Third-party intent, including web searches that include keywords relevant to your product, visits to competitors’ websites or interactions with their ads, etc.

As a result, your team will get:

A complete overview of which of your leads are most likely to convert right now.
Critical insights into each lead, which they can leverage to tailor their outreach strategies accordingly.

Feature #3: Signal-based sales orchestration

We know that regardless of how good and alert your clients’ sales reps are, some warm leads always fall through the cracks.

Warmly handles this by enabling you to automate essential outreach workflows, ensuring you’ll never miss a high-value opportunity again.

Firstly, there’s the Orchestrator, which enables you to set up automated email and LinkedIn outreach sequences by:

Specifying the trigger that sets the sequence in motion (e.g., a visitor matching your ICP lands on your website).
Defining the criteria the visitor needs to meet to be targeted (company size, industry, individual’s job role, etc.).
Specifying the frequency at which you want the workflows to run and the maximum number of people targeted in a single account.
Deciding on the action you want the Orchestrator to take (send contextual email and/or personalized LinkedIn DM or connection request).

Secondly, AI Chat, Warmly’s AI-powered chatbot, automatically engages and qualifies leads, offers collaterals, answers questions, and books meetings while ensuring that every interaction with every lead is contextual and tailored to their prior interactions.

You can try it out: 👇

‍

Finally, Warmly lets you automate lead routing, as your reps will be notified in Slack the second a high-intent lead or visitor matching your ICP lands on your website.

Feature #4: Signal-based ad targeting

Warmly also lets you leverage onsite and offsite signals (e.g., LinkedIn engagement) to create highly targeted custom ad audiences for your clients.

For example, using Bombora intent data and Warmly’s Orchestrator, you can detect when companies are researching your competitors, integration partners, or relevant keywords.

Warmly then syncs those companies to LinkedIn Ad audiences, triggering campaigns that speak directly to what those prospects are actively exploring.

Warmly’s DemandGen AI agent does the same, but at a higher level.

Our AI agent uses all three types of intent signals to detect high-value opportunities, including them instantly in paid social campaigns across LinkedIn, Google Ads, Facebook, etc.

The result?

A constantly refreshed audience of in-market accounts sees highly relevant ads on all the channels they live in, while your competitors are still guessing.

It’s a scalable, automated way to increase awareness, warm up your ICP, and capture mindshare early in the buying journey.

Pricing

Warmly’s pricing is modular and component-based.

You can choose the components that best match the needs of your business, as components are priced by output and not just a monthly fee.

There are 3 paid product plans that you can choose from:

AI Data Agent (Starts at $10,100/yr), which includes 5,000 credits, person-level web visitor de-anonymization (RB2B + Vector data), CRM integration, and access to our Coldly Contact Database.
AI Inbound Agent (Starts at $18,000/yr), which includes all AI Data Agent features, 10,000 credits, Intent-powered pop-ups (Warm Offers), AI chatbot & live video chat, and lead routing.
AI Outbound Agent (Starts at $24,000/yr), which includes 10,000 credits, automated signal-based outbound orchestration, email automation, LinkedIn automation, and email warmup.

➡️ Warmly’s pricing is ideal for larger SMB and MM companies with a growing or mature GTM motion with SDR, sales, and marketing functions.

How does Warmly compare to 6sense for marketing agencies?

Here are some of the key points to keep in mind when comparing Warmly to 6sense as a marketing agency:

1. Intent Data Granularity

Warmly: Tracks 1st, 2nd, and 3rd-party intent (website visits, LinkedIn job changes, competitor research) to identify real-time buyer signals.
6sense: Provides account-level intent aggregated across multiple channels, indicating which accounts are in-market.

2. Account Scoring & Prioritization

Warmly: Scores leads using signal-based criteria (ICP fit + multi-source intent) and routes them to reps instantly via Slack or CRM.
6sense: Uses AI-driven propensity and predictive analytics to prioritize accounts most likely to convert.

3. Integrations

Warmly: Native support for Slack, HubSpot, Salesforce, Outreach, LinkedIn Ads, Google Ads, and more.
6sense: Deep integrations with major CRM, marketing automation platforms, DSPs, and data warehouses for a unified revenue stack.

4. Personalization & Outreach

Warmly: Real-time visitor ID to contact level, AI Chatbot, and automated LinkedIn/email sequences based on signals.
6sense: Dynamic website personalization, email campaigns, and ad targeting powered by real-time account behavior.

5. Audience Building & Segmentation

Warmly: Builds real-time, signal-based audiences from website visits and web engagement for precise targeting.
6sense: Creates dynamic segments using firmographics, technographics, intent, and engagement signals.

6. Campaign Automation & Orchestration

Warmly: Orchestrates full-funnel workflows (email, LinkedIn, Slack alerts, ad syncs) triggered by signals.
6sense: Delivers full ABM campaign orchestration with playbooks, cross-channel activations, and real-time performance analytics.

7. Ad Targeting & Activation

Warmly: Signal-based audience builder; DemandGen AI pushes audiences to LinkedIn, Google, and other ad platforms.
6sense: Account lists and audience sync for ABM and ad campaigns.

8. Pricing & Plans

Warmly: Starts at $10,100/year (AI Data Agent); higher tiers (Inbound/Outbound Agent) range from $18,000–$24,000/year; modular options available.
6sense: Custom enterprise pricing based on seats, data volume, and modules; typically $60,000–$100,000/year for most companies.

➡️ If your agency’s priority is person-level visitor identification + quick snippet setup + built-in outbound automation (email / LinkedIn) and modular pricing for multiple client profiles — Warmly is positioned as a stronger fit.

💡 Agencies typically choose us over tools like 6sense because our platform offers the best data. Our platform gives marketers smarter, more targeted lists of people and accounts that are most likely to become leads, opportunities, and customers.

This also raises the ROI of their campaigns by giving them the tools to de-anonymize and convert high-intent site visitors with AI chat, and multi-channel automated nurture campaigns (a process our team calls warmbounding).

➡️ However, if your agency needs deep account-level predictive models, large-scale ABM orchestration across an enterprise MarTech stack, and advanced buying-stage modeling, 6sense is widely recognized for those strengths (but it’s typically sold with enterprise pricing and bigger onboarding effort).

Pros & Cons

✅ Identifies both companies and individuals visiting your website.

✅ Enriches each identified lead with detailed B2B intelligence and reveals intent data.

✅ Best-in-class sales orchestration options.

✅ Live sales engagement capabilities.

✅ Reveals your hottest leads in real-time.

❌ Pricing is modular.

#2: Salespanel

Best for: Capturing and automatically qualifying website leads.

Similar to: Dealfront, ZoomInfo.

Salespanel is a marketing analytics and lead generation solution designed to help agencies effectively identify, track, and qualify leads.

It’s a solid alternative to 6sense for marketing agencies if you’re looking for a more precise lead qualification solution.

Features

Customer journey tracking that collects touchpoints and signals your client’s leads leave across channels, including web forms, landing pages, live chats, and email campaigns.
Rule-based lead scoring workflows that helps your team prioritize leads, ensuring that sales teams focus on prospects with the highest potential.
Dynamic lead segmentation allows users to categorize leads based on individual, firmographic, demographic, and behavioral attributes.

Pricing

Salespanel has three plans, two of which have the same starting price:

Salespanel Customer Data Platform: Starting at $99/mo, includes up to 10,000 monthly visitors with up to 10% deanonymized traffic. You’ll be charged $10/mo for every additional 1,000 visitors.
Salespanel Account Reveal: Starting at $99/mo, includes up to 2,000 monthly visitors with up to 60% deanonymized traffic. You’ll be charged $40/mo for every additional 1,000 visitors.
Custom Pricing: Custom traffic volume with up to 60% deanonymized traffic. Includes everything in Account Reveal plus advanced customization options.

The difference between the first two tiers is the number of website visitors you can identify and essential features like Deep Tracking and real-time lead scoring, which are available only on the Account Reveal plan.

There’s also a 14-day free trial for the first two packages.

Note: All plans are annual, similar to 6sense.

Pros & Cons

✅ Comprehensive analytics tools.

✅ Easy setup and user-friendly interface.

✅ Best-in-class integrations when compared to alternatives.

❌ The costs can easily add up, given the caps and limitations in the essential packages.

❌ Annual plans only, similar to 6sense.

#3: Dealfront

Best for: GDPR-compliant B2B prospecting and lead generation.

Similar to: Lead Forensics, Warmly.

Dealfront is a B2B sales intelligence and website visitor identification solution created by merging Echobot and Leadfeeder.

It holds data on millions of EU-based B2B contacts, making it a good alternative to 6sense if your marketing agency is working with clients in Europe.

Features

Identifies companies visiting your site and delivers on-site intent insights.
An in-depth GDPR-compliant B2B database primarily focused on European data (34M+companies and 106M+contacts) and deep coverage of specific European regions (e.g., Benelux, DACH, Nordics, etc.).
Browser extension for finding relevant B2B data on the go.

Pricing

Dealfront has separate pricing for its sales intelligence and website traffic deanonymization.

Dealfront's sales intelligence plan does not have flat fees, so you’ll need to contact its team for precise pricing details.

Regarding website visitor identification, there’s a limited free plan that allows you to identify up to 100 monthly website visitors but excludes all other Dealfront features.

This means your team won’t get any other data on the companies visiting your website, not even essential contact details.

The paid plan starts at €165 per month, with the final price depending on the number of identified companies.

The website visitor identification plan has a 14-day free trial.

Note: Subscriptions are priced per website. So, if you want to track and identify visitors on multiple websites, you’ll have to pay separately for each.

Pros & Cons

✅ GDPR-compliant data.

✅ 30+ trigger events you can set up to alert you when a relevant change in a prospect’s profile occurs (e.g., job changes, bankruptcy notices, etc.).

✅ A comprehensive range of CRM integrations.

❌ Can identify only companies, and even those with a low accuracy level.

❌ Focused on the European market, with a particular emphasis on the DACH region.

#4: ZoomInfo

Best for: Comprehensive sales management and automation.

Similar to: Lead Forensics, Factors AI.

ZoomInfo’s sales platform combines a massive B2B database with a wide range of sales management features.

This makes it a strong alternative to 6sense for large marketing teams looking to handle all ABM processes from a single point of control.

Features

Identifies companies visiting your site and reveals essential B2B information on them.
A comprehensive B2B database with over 260M professional and 100M company profiles and 135M verified phone numbers.
AI-powered ICP search and optimization that helps you create more precise ICP profiles and find the accounts that match them in ZoomInfo’s extensive database.

Pricing

ZoomInfo has three separate plans for Sales, Marketing, and Talent teams.

However, ZoomInfo doesn’t disclose prices for either, so you’ll have to contact its sales team for a custom quote.

ZoomInfo’s price will be primarily based on:

Features and functionality.
Number of licenses.
Credit usage.

Pros & Cons

✅ Features that enable more precise ad targeting and retargeting for marketing teams.

✅ Wide range of sales engagement options, from web chats and forms to automated outreach sequences.

✅ Above-average coverage of B2B data for North American businesses.

❌ One of the most expensive solutions on the market, similar to 6ense.

❌ Limited intent data when compared to ZoomInfo alternatives.

#5: Factors AI

Best for: Marketing agencies looking for detailed marketing attribution.

Similar to: UnifyGTM.

Factors AI is an AI-powered marketing analytics platform that empowers businesses to enhance their sales pipelines by capturing and analyzing cross-channel intent signals.

It’s a good alternative to 6sense for marketing agencies looking to identify website visitors and track their engagement with your marketing efforts.

Features

Multi-touch attribution, including LinkedIn ad campaign attribution and retargeting, content attribution, and even offline event analytics.
Funnel analysis that maps out the entire customer journey and lets you track how leads progress through the pipeline, identify touchpoints, and detect bottlenecks.
The tool also provides tools for segmenting, scoring, and analyzing high-intent accounts.
LinkedIn Adpilot that helps marketing teams improve LinkedIn targeting and messaging with refined audiences, intent-based campaigns, automated optimizations, and measuring ROI.

Pricing

Factors AI has a free forever plan that lets you identify up to 200 companies visiting your website per month.

It also provides customer journey timelines, starter GTM dashboards, up to 5 segments and 20 custom reports.

If you need access to more versatile features, there are three paid plans to choose from:

Basic: $549/mo, which includes 5 seats, 3000 identified companies, advanced GTM dashboards, advanced website analytics, custom metrics and KPIs, and more.
Growth: $1,299/mo, includes up to 10 seats, 8000 identified companies, LinkedIn attribution, ABM analytics, account scoring, etc.
Enterprise: Custom pricing, up to 25 seats, custom number of identified companies, multi-touch attribution (campaigns, content, offline events & more), up to 15 alerts on Slack / MS Teams, etc.

Pros & Cons

✅ Automatic lead scoring and qualification.

✅ Good integrations when compared to alternatives.

✅ Intuitive interface, according to customers of the tool.

❌ Issues with capturing and accurately identifying website leads, which is why some marketing leaders have been looking for Factors AI alternatives.

❌ Multi-touch attribution is available only on its top pricing tier.

#6: Visitor Queue

Best for: Identifying website visitors and personalizing your site to them as they browse it.

Similar to: Lusha, Warmly.

Visitor Queue is a website visitor identification tool that helps you tailor your website for specific leads and segments.

The tool is an interesting alternative to 6sense if your clients rely on your website design for conversions, making it ideal for teams looking to optimize their website for conversions based on visitor data.

Features

Customizable filters that you can use to create lead segments or exclude website visitors who don’t match your ICP from showing up in your dashboard.
Automatically assign prospects who fall into a specific category to the sales rep in charge of managing them.
You can send emails to warm leads directly from the platform.
Personalize your website to your prospects: Visitor Queue helps you customize your website on an individual basis for your prospects that fall within your ICP, personalizing their view of your website.

Pricing

Visitor Queue offers as many as 11 pricing plans based on the number of unique companies captured per month:

▶️ 100 companies - $31/mo for unlimited users and websites (only available as an annual contract).

▶️ 300 companies - $89/mo.

▶️ 500 companies - $109/mo.

▶️ 1,000 companies - $189/mo.

▶️ 2,000 companies - $299/mo.

▶️ 5,000 companies - $469/mo.

▶️ 10,000 companies - $749/mo.

▶️ 15,000 companies - $989/mo.

▶️ 20,000 companies - $1,249/mo.

▶️ 30,000 companies - $1,799/mo.

▶️ 40,000 companies - $2,299/mo.

Pros & Cons

✅ You’ll get unlimited users and websites on each plan, making it ideal for large agencies.

✅ Lets you deliver personalized content for leads on your website.

✅ Generally more affordable than other alternatives on the market.

❌ Limited visitor data with only basic contact details.

❌ There are integration issues, according to G2 reviews.

#7: UnifyGTM

Best for: Accessing multiple intent data sources and combining them with AI sales agents.

Similar to: Warmly, ZoomInfo.

UnifyGTM’s visitor identification solution helps sales reps drive pipeline by giving them access to multiple intent data sources, AI, and automations.

The platform is a good alternative to 6sense for agencies looking for an all-in-one solution for warm outbound.

Features

Get access to 10+ data sources to identify when prospects are ready to buy from you, featuring 1st and 3rd party signals.
Automated Plays that help you craft custom prospecting, enrichment, AI research, and sequencing workflows that run on autopilot for your sales team.
Multi-touch Sequences that let your team reach buyers where they are by sending them personalized messages directly through UnifyGTM with managed deliverability.
Leverage UnifyGTM’s AI Agent to scale account research and personalized messaging on your website. The platform uses artificial intelligence to scrape websites, Google and CRM data to engage with your prospects.

Pricing

UnifyGTM has a tiered subscription pricing as well as a credit-based system for using the platform’s features to reveal companies, phone numbers, and email addresses:

Growth: $700/month when billed annually, which gives you access to 30,000 credits, 2 Active Plays, 3 platform users, 1 email-sending user, and 5 Unify managed inboxes.
Pro: Custom pricing, which gives you access to 100,000 credits, unlimited Plays, 5 platform users, 2 email-sending users, and a white glove onboarding experience.
Enterprise: Custom pricing, which gives you access to 200,000 credits, 10 platform users, 5 email-sending users, and SSO.

You can purchase credits separately if you run out of credits in your existing paid plan.

UnifyGTM’s credit-based system charges you:

0.1 credit for each revealed company per month.
2 credits for each B2B email you reveal per month.
4 credits for each mobile phone number you reveal per month.
1 credit per B2B champion tracked per month.
5 credits per new hire per month.

➡️ Check out our detailed UnifyGTM pricing guide to figure out if the tool is the right option for you.

Pros & Cons

✅ Get access to intent signals from 10+ sources, covering first-party and third-party data.

✅ Automated Plays and Sequences.

✅ AI Agents that engage with your readers in real-time.

❌ Limited visitor identification features, which is why some brands have been looking for UnifyGTM alternatives.

❌ The pricing model does not fit the budgets of smaller companies and start-ups.

#8: Common Room

Best for: Capturing buying signals across multiple marketing channels.

Similar to: Koala, Snitcher.

Common Room is a customer intelligence solution that tracks and aggregates various intent signals to help you detect qualified leads.

In addition to its pre-built signals, it lets you set up custom signals tailored to your target market, ICP, and business goals.

Its customization options and the granularity of the insights it provides make it a good alternative to 6sense for marketing agencies.

Features

AI-powered engine that captures buying signals anywhere on the web, summarizes them into comprehensive lead profiles, and auto-surfaces accounts that best match your ICP.
AI-driven lead scoring helps you prioritize surging accounts.
Lets you set up automated workflows triggered by specific signals.

Pricing

Common Room has three pricing tiers:

Starter: Starting at $999/mo, includes 2 seats, up to 35k contacts, unlimited alerts, workflows, and segments.
Team: Starting at $1,999/mo, includes 3 seats, up to 100k contacts, and everything in Starter.
Enterprise: Custom price, up to 10 seats, 200k contacts included, all integrations, and everything in Team.

All plans are annual only.

Pros & Cons

✅ Options for setting up automated workflows.

✅ Tracks intent signals across the web.

✅ User-friendly interface.

❌ Annual billing only, similar to 6sense.

❌ Limited customization options.

#9: UpLead

Best for: Lower-budget sales teams looking for verified B2B emails, mobile numbers, and intent data.

Similar to: Common Room, Snitcher.

UpLead offers a cost-effective B2B lead generation platform trusted by more than 4,000 businesses, including Google, Salesforce, Microsoft, Amazon, and more.

The platform is a proper alternative to 6sense for marketing agencies looking for a cost-effective solution with a good enough data accuracy.

Features

Get access to more than 160 million business contacts worldwide in over 200 countries.
Enrich your sluggish contact list with 50+ data fields, including verified emails, contact numbers, social links, and more data.
Prospect 16,000+ technology data points to find companies using competitive or complementary technologies and turn them into sales.
UpLead's Intent Data feature helps you find consumption patterns, identify hot leads, and optimize reachouts.

Pricing

UpLead offers a 7-day free trial plan. Other than that, it has three premium plans:

Essentials: $99 per month for verified emails, mobile phones, and CRM integration.
Plus: $199 per month, which adds data enrichment, email pattern intel, technographics, advanced filters, and suppression list uploads.
Professional: Custom pricing, which adds buyer intent data, all search filters, full API access, and advanced CRM integrations.

Pros and Cons

✅ Real-time email finder and verification tool.

✅ Integrates with Salesforce, HubSpot, Zoho, Pipedrive, and many more.

✅ The platform provides over 50 advanced search filters.

❌ New customers may still experience a learning curve when navigating all features.

❌ Compared to some competitors, UpLead has a smaller database of contacts.

#10: Snitcher

Best for: Real-time company-level identification via IP-to-company mapping.

Similar to: Visitor Queue.

Snitcher is a B2B lead generation and sales acceleration tool that identifies website visitors and tracks their engagement with it, mapping out their customer journey.

This makes it a good alternative to 6sense for marketing teams looking to build better-targeted, more personalized campaigns on top of intent data.

Features

Uncovers companies visiting your website and enriches them with essential B2B and contact data, letting you track their journeys from start to finish.
Lets you put lead scoring on autopilot by assigning points based on predefined criteria, and then automatically moving leads into specific segments.
Integrates with Google Analytics and enriches it with the intelligence it revealed, providing a complete picture of your website performance, target audience, and key accounts.

Pricing

Snitcher’s pricing is based on the number of identified website visitors.

It starts from €59/mo for up to 100 identifications and can go up to €1.339/mo for up to 10,000 identifications.

If you need more than that, you can get a custom package.

There’s also a 14-day free trial.

Pros & Cons

✅ Native integration with Google Analytics.

✅ Easy set up when compared to alternatives on the market.

✅ All plans include access to all features.

❌ Reveals only company accounts, similar to 6sense.

❌ Lack of advanced filtering and segmentation.

Reveal your website’s visitors and reach out to them with Warmly’s automation capabilities

That was it from our list of the 10 best 6sense alternatives on the market in 2025 for marketing agencies looking to scale ABM campaigns for their clients.

We believe that Warmly offers the best alternative to 6sense for marketers not only because of website deanonymization, but because our DemandGen AI functionality lets you create dynamic LinkedIn and Google ad audiences for your clients.

That will help you put your message out to your hottest prospects before your competitors even know they're in-market.

If your marketing team is serious about scaling your clients’ outbound and nurturing inbound while aligning with sales, Warmly is one of the smartest, most intent-driven ABM platforms out there with the best data that is regularly updated.

Here’s what else you’ll get by signing up for Warmly:

The ability to identify potential buyers by tracking their interactions with your website and getting insights into their interest level.
A wide range of accurate prospect contact details, directly from the Coldly database, helping you reach the right people.
Simplify your meeting process with automatic meeting scheduling that removes the back-and-forth, ensuring a frictionless booking experience.
Automatically send leads to the right salesperson and notify them via Slack if a high-intent lead is active on your website.
A Bombora integration that helps you proactively reach out to your warm leads and track who’s researching terms relevant to your product and brand, and get in front of them before your competitors do.
Automate the search for high-potential prospects using AI technology, ensuring your sales team focuses on the right opportunities.

Book a live demo to see it in action first.

AI for Sales Prospecting: How to Use It? [2025] - Learn how AI is being used for sales prospecting in 2025 and discover the best AI-powered platforms for it.
AI Marketing Agents: Use Cases and Top Tools for 2025 - Wondering what AI marketing agents are and how to best implement them? You’ll find all the info you need in this detailed guide.
AI in Sales and Marketing: How to Get More Sales? - AI can help you close more deals before you know it - learn how.
Best 10 AI Sales Agents In 2025 [Reviewed] - Need a sales agent that never sleeps? Find the one that best fits your use case in our in-depth review.
AI Email Marketing: How To Use It In 2025? - Want to improve open, reply, and click-through rates? AI can help you master the art of email marketing - find out how to leverage it for optimal results.
10 Best AI Sales Tools for B2B Teams [2025] - Shortlist of the top 10 AI-powered sales tools to help you find more high-quality leads and close more deals.

‍

Top 10 ZoomInfo Alternatives for Marketing Agencies In 2025

Time to read

Alan Zhao

ZoomInfo helps marketing agency teams identify high-intent prospects, personalize outreach, and automate workflows.

Despite this, some marketing agencies are not satisfied with its data that can be outdated or missing, a heavy platform that comes with a complex set-up and learning curve, and an expensive pricing structure that can reach 6 figures a year.

In this guide, I’ll cover the 10 best ZoomInfo alternatives in 2025 for marketing agencies that will help you identify accounts and then reach out to them.

TL;DR

Warmly offers the best alternative to ZoomInfo for marketing agencies with its real-time contact-level visitor identification, signal-based outreach, and automated ad targeting.
Analytics tools like Factors AI and Salespanel are ideal for agencies that need advanced attribution, funnel analysis, and precise lead scoring.
On the other hand, there are tools like RB2B and Dealfront that can help you focus on specific markets, such as the US or EU, for highly targeted visitor identification.

Before we begin, I’d like us to cover some of the reasons why marketing agencies have been looking to switch from ZoomInfo: ⤵️

Why have some marketing agencies been looking for ZoomInfo alternatives?

ZoomInfo still shows up frequently on agency tech stacks because of its huge B2B database, intent signals and audience-building tools: features many agencies rely on for ABM and demand-gen.

That said, several recurring pain points in G2 reviews explain why agencies sometimes start hunting for alternatives, namely its often outdated data, steep learning curve, complex set up, and price tag.

Here’s a deeper dive into why marketing agencies have been looking to switch from ZoomInfo:

#1: Data can be outdated or missing for niche roles and smaller accounts

Multiple reviewers pointed out that the data can sometimes be outdated or missing for niche roles.

That forces agencies to manually verify leads (extra time) or run cleanup workflows before campaigns go live, which is a real drag when you’re onboarding new clients.

‘’Sometimes the data can be a bit outdated or missing for niche roles. Also, the platform feels a little heavy.’’ – G2 Review.

#2: The platform can feel heavy with a steep learning curve and complex set up

Several reviewers mention that the platform is powerful but complex.

For agencies juggling multiple clients, that initial setup and the learning curve slow time-to-value, with verified users mentioning that the platform is overwhelming for new teams that have never used this kind of interface.

Put in perspective, marketing agencies with junior staff or tight timelines can find this a blocker to adopting the tool across the whole team.

‘’Furthermore, it’s kind of overwhelming for new teams that have never used this kind of thing, especially the interface.’’ – G2 Review.

#3: The software can get really expensive for SME-level agencies

Last but not least, smaller agencies are not happy with the platform’s price tag, which, as we reviewed in our ZoomInfo pricing guide, can reach ~$44,200/year for SMEs and $161,900/year for enterprises.

What are the 10 best ZoomInfo alternatives for marketing agencies in 2025

The best ZoomInfo alternatives for marketing agencies are Warmly, Factors AI, and RB2B with their visitor identification capabilitieses, contact-level intent data, and sales automation features.

Here’s a detailed breakdown:

#1: Warmly
Use Case: Signal-based revenue orchestration: person-level visitor identification, multi-channel outreach automation, and AI-driven ad targeting.
Price: AI Data Agent: from $10,100/yr; AI Inbound Agent: from $18,000/yr; AI Outbound Agent: from $24,000/yr.

#2: Factors AI
Use Case: AI-powered marketing attribution and funnel analysis for identifying and scoring high-intent accounts.
Price: Free plan (200 companies); Basic: $549/mo; Growth: $1,299/mo; Enterprise: Custom pricing.

#3: RB2B
Use Case: Identifying US website visitors at the person level with Slack alerts and sales engagement integration.
Price: Free plan (200 credits); Paid: from $119/mo up to $1,149/mo; higher volumes: custom pricing.

#4: 6sense
Use Case: Intent-driven ABM with account identification, segmentation, and AI-generated outreach.
Price: Free plan (50 credits); Paid tiers: Team, Growth, Enterprise — average contract ~$123,711/year.

#5: Salespanel
Use Case: Customer journey tracking and rule-based lead scoring for precise prospect qualification.
Price: Customer Data Platform: from $99/mo; Account Reveal: from $99/mo; Custom: pricing on request.

#6: Dealfront
Use Case: GDPR-compliant EU-focused website visitor identification and B2B prospecting.
Price: Free plan (100 visitors); Paid from €165/mo; final cost based on identified company volume.

#7: Forwrd
Use Case: AI-powered predictive analytics for lead scoring, forecasting, and churn prediction.
Price: Growth, Pro, Enterprise — pricing on request.

#8: Keyplay
Use Case: ICP-based sales prospecting with AI-powered lookalike audience building.
Price: Free basic plan; Growth: $12,000/yr; Scale: custom pricing.

#9: Clearbit
Use Case: Real-time B2B lead enrichment and instant scoring/routing.
Price: Volume-based pricing; add-ons charged extra; pricing on request.

#10: Lusha
Use Case: B2B contact enrichment and advanced prospect search with global coverage.
Price: Free plan (1 user); Pro: $49/user/mo; Premium: $79/user/mo; Scale: custom pricing.

#1: Warmly

Warmly offers the best ZoomInfo alternative for marketing agencies on the market with our signal-based revenue orchestration platform.

Behind this fancy definition stands a simple yet powerful lead generation and conversion machine, as Warmly:

Picks up buyer intent signals your leads drop off on your channels and across the web.
Translates them into actionable insights to help you understand who your hottest leads are right now.
Leverages those signals and insights to orchestrate comprehensive outreach workflows.

Let’s get a closer look at some of the features that make Warmly an attractive alternative to ZoomInfo for marketing leaders:

Feature #1: Identifies your clients’ website visitors to the contact level

Similar to ZoomInfo, Warmly lets your team maximize your client’s lead generation potential by identifying both the companies and individuals visiting it.

The way it works is that you can add a snippet of Warmly’s code to your clients’ website, and the platform will start revealing leads in minutes.

In addition to essential company and individual-level identification, Warmly will also enrich each visitor’s:

Contact data (email address, phone number, social media profiles, etc.).
Firmographics (company location, size, funding, etc.).
Demographics (individual names, job positions, etc.).
Technographics (tools and software a company utilizes).

This will give you a more comprehensive idea of your clients’ leads, where they’re coming from, and how well they match the ICP.

Moreover, Warmly’s code snippet can be added to event pages or email campaigns, allowing you to capture leads across your owned channels.

Feature #2: Reveals your hottest leads based on intent data

We understand that knowing who your leads are is only one part of successful outreach and conversion.

This is why Warmly collects intent data for each lead, allowing you to understand who your hottest leads are right now.

The platform captures three types of intent signals:

First-party intent, which includes intent signals leads left in your channels (website, app etc.), such as website visits, the specific pages they visited, time spent on high-intent pages, recurring visits, etc.
Second-party signals, which come from monitoring LinkedIn for things like job change intent, new funding rounds, etc.
Third-party intent, including web searches that include keywords relevant to your product, visits to competitors’ websites or interactions with their ads, etc.

As a result, your team will get:

A complete overview of which of your leads are most likely to convert right now.
Critical insights into each lead, which they can leverage to tailor their outreach strategies accordingly.

Feature #3: Signal-based sales orchestration

We know that regardless of how good and alert your clients’ sales reps are, some warm leads always fall through the cracks.

Warmly handles this by enabling you to automate essential outreach workflows, ensuring you’ll never miss a high-value opportunity again.

Firstly, there’s the Orchestrator, which enables you to set up automated email and LinkedIn outreach sequences by:

Specifying the trigger that sets the sequence in motion (e.g., a visitor matching your ICP lands on your website).
Defining the criteria the visitor needs to meet to be targeted (company size, industry, individual’s job role, etc.).
Specifying the frequency at which you want the workflows to run and the maximum number of people targeted in a single account.
Deciding on the action you want the Orchestrator to take (send contextual email and/or personalized LinkedIn DM or connection request).

You can try it out: 👇

‍

Finally, Warmly lets you automate lead routing, as your reps will be notified in Slack the second a high-intent lead or visitor matching your ICP lands on your website.

Feature #4: Signal-based ad targeting

Warmly also lets you leverage onsite and offsite signals (e.g., LinkedIn engagement) to create highly targeted custom ad audiences for your clients.

For example, using Bombora intent data and Warmly’s Orchestrator, you can detect when companies are researching your competitors, integration partners, or relevant keywords.

Warmly then syncs those companies to LinkedIn Ad audiences, triggering campaigns that speak directly to what those prospects are actively exploring.

Warmly’s DemandGen AI agent does the same, but at a higher level.

Our AI agent uses all three types of intent signals to detect high-value opportunities, including them instantly in paid social campaigns across LinkedIn, Google Ads, Facebook, etc.

The result?

A constantly refreshed audience of in-market accounts sees highly relevant ads on all the channels they live in, while your competitors are still guessing.

It’s a scalable, automated way to increase awareness, warm up your ICP, and capture mindshare early in the buying journey.

Pricing

Warmly’s pricing is modular and component-based.

You can choose the components that best match the needs of your business, as components are priced by output and not just a monthly fee.

There are 3 paid product plans that you can choose from:

AI Data Agent (Starts at $10,100/yr), which includes 5,000 credits, person-level web visitor de-anonymization (RB2B + Vector data), CRM integration, and access to our Coldly Contact Database.
AI Inbound Agent (Starts at $18,000/yr), which includes all AI Data Agent features, 10,000 credits, Intent-powered pop-ups (Warm Offers), AI chatbot & live video chat, and lead routing.
AI Outbound Agent (Starts at $24,000/yr), which includes 10,000 credits, automated signal-based outbound orchestration, email automation, LinkedIn automation, and email warmup.

➡️ Warmly’s pricing is ideal for larger SMB and MM companies with a growing or mature GTM motion with SDR, sales, and marketing functions.

How does Warmly compare to ZoomInfo for marketing agencies?

Here are some of the key points to keep in mind when comparing Warmly to ZoomInfo as a marketing agency:

Feature: Website visitor identification
Warmly: Person-level de-anonymization via a snippet — reveals company + contact data, firmographics, technographics, demographics; works on pages, event pages, email landing pages.
ZoomInfo: Also offers website-visitor identification (WebSights / WebSights-like offering) that surfaces company visitors and browsing behaviour.
Where Warmly is stronger: More explicit person-level promise and modular snippet use across owned channels (events / emails); built-for-agencies messaging (fast setup).

Feature: Intent Data Granularity
Warmly: Tracks 1st, 2nd, and 3rd-party intent (website visits, LinkedIn job changes, competitor research) to identify real-time buyer signals.
ZoomInfo: Offers rich, predictive intent signals (via Bombora + proprietary AI-powered insights).
Where Warmly is stronger: Emphasis on combining on-site (first-party) + social (2nd) + 3rd-party and surfacing person-level intent for outreach gives agencies actionable next steps faster.

Feature: Sales/Outreach orchestration
Warmly: Orchestrator: signal-triggered email + LinkedIn sequences, AI Chat (qualify/book meetings), Slack lead routing, automated lead routing and AI chat engagement.
ZoomInfo: Has sales engagement tools (Engage) and add-ons for outreach, cadences, and inbox/sequence features.
Where Warmly is stronger: Built to automate multi-channel outreach from the same signal stack (AI Chat + Orchestrator); fewer moving parts for agencies running many client playbooks.

Feature: Integrations
Warmly: Native support for Slack, HubSpot, Salesforce, Outreach, LinkedIn Ads, Google Ads, and more.
ZoomInfo: Deep integrations with Salesforce, HubSpot, Marketo, Eloqua, Outreach, Salesloft, LinkedIn, etc.
Where Warmly is stronger: Faster snippet + modular components may mean quicker client rollouts and fewer costly integrations up front.

Feature: Ad audience targeting / activation
Warmly: Signal-based audience builder — creates audiences from on-site + off-site signals; DemandGen AI pushes audiences to LinkedIn/Google/Facebook for in-market targeting.
ZoomInfo: Supports building account lists and audience syncs for ABM/ad activations (often via integrations).
Where Warmly is stronger: Real-time signal → ad audience flow (with Bombora-style intent integration) delivers constantly refreshed, highly contextual audiences for agency campaigns.

Feature: Data enrichment
Warmly: Enriches visitor records with email, phone, socials, firmographic, demographic, technographic details.
ZoomInfo: Core strength is a very large contacts & companies database and enrichment APIs.
Where Warmly is stronger: Enrichment tied directly to real-time visitor + intent gives highly contextual contact records for immediate outreach.

Feature: Pricing & Plans
Warmly: Starts at $10,100/year (AI Data Agent); higher tiers (Inbound/Outbound Agent) at $18,000–$24,000/year; modular options.
ZoomInfo: Enterprise-focused, opaque pricing. Typically high cost with multi-year contracts that can cost up to $161,000/year.
Where Warmly is stronger: Modular, componentized pricing and lower-entry (relative) price points can be very attractive for agencies managing multiple clients and varied budgets.

💡 Agencies typically choose us over tools like ZoomInfo because our platform offers the best data. Our platform gives marketers smarter, more targeted lists of people and accounts that are most likely to become leads, opportunities, and customers.

➡️ ZoomInfo is often chosen by teams that need massive contact coverage, enterprise ABM, and integration with large enterprise stacks.

Pros & Cons

✅ Identifies both companies and individuals visiting your website.

✅ Enriches each identified lead with detailed B2B intelligence and reveals intent data.

✅ Best-in-class sales orchestration capabilities.

✅ Live sales engagement capabilities.

✅ Reveals your hottest leads in real-time.

❌ Pricing is modular.

#2: Factors AI

Best for: Marketing agencies looking for best-in-class marketing attribution.

Similar to: UnifyGTM.

Factors offers an AI-powered marketing analytics platform that empowers businesses to enhance their sales pipelines by capturing and analyzing cross-channel intent signals.

It’s a viable alternative to ZoomInfo for marketing agencies looking to identify website visitors and track their engagement with your marketing efforts.

Features

Multi-touch attribution, including LinkedIn ad campaign attribution and retargeting, content attribution, and even offline event analytics.
Funnel analysis that maps out the entire customer journey and lets you track how leads progress through the pipeline, identify touchpoints, and detect bottlenecks.
The platform also provides tools for segmenting, scoring, and analyzing high-intent accounts.
LinkedIn Adpilot that helps marketing teams improve LinkedIn targeting and messaging with refined audiences, intent-based campaigns, automated optimizations, and measuring ROI.

Pricing

Factors AI has a free plan that lets you identify up to 200 companies visiting your website per month.

It also provides customer journey timelines, starter GTM dashboards, up to 5 segments and 20 custom reports.

If you need access to more versatile features, there are three paid plans to choose from:

Basic: $549/mo, which includes 5 seats, 3000 identified companies, advanced GTM dashboards, advanced website analytics, custom metrics and KPIs, and more.
Growth: $1,299/mo, includes up to 10 seats, 8000 identified companies, LinkedIn attribution, ABM analytics, account scoring, etc.
Enterprise: Custom pricing, up to 25 seats, custom number of identified companies, multi-touch attribution (campaigns, content, offline events & more), up to 15 alerts on Slack / MS Teams, etc.

Pros & Cons

✅ Automatic lead scoring and qualification.

✅ Good integrations when compared to alternatives.

✅ Intuitive interface, according to customers of the tool.

❌ Issues with capturing and accurately identifying website leads, which is why some marketing leaders have been looking for Factors AI alternatives.

❌ Multi-touch attribution is available only on its top pricing tier.

#3: RB2B

Best for: Identifying US website visitors and integrating with your sales engagement solution.

Similar to: Salespanel.

‍

RB2B offers a website traffic deanonymization platform that is capable of revealing individuals who land on your website from the US.

If you run a US-based marketing agency and want a software that identifies both companies and individuals, then RB2B can be a good ZoomInfo alternative.

Features

Pushes visitors’ LinkedIn profiles to your Slack as soon as it identifies them.
Lets you set up filters to drill down on high-value visitors.
The software integrates with sales engagement platforms, allowing you to add identified visitors to automated outreach sequences.

Pricing

RB2B has a free forever plan with 200 monthly reveal credits that sends visitors’ profiles to Slack. However, that’s about everything it offers.

If you want more credits, you can upgrade to its paid plan, which starts at $119 per month and can go up to $1,149 per month if your website traffic has 8,001-10,000 visitors.

➡️ The paid plans for higher traffic volumes have custom prices.

Pros & Cons

✅ Unlimited users on the paid plan.

✅ Easy to use, set up, and configure.

✅ Lets you identify contacts at the person level.

❌ Very limited functionality when compared to other popular tools on the market.

❌ Expensive for what it offers when compared to other RB2B alternatives.

#4: 6sense

Best for: Detecting warm accounts on your website and then putting tailored email creation on autopilot.

Similar to: Warmly.

6sense offers an intent-driven ABM platform that leverages intent signals to help you identify and prioritize surging accounts from the get-go.

The tool’s website deanonymization solution is a good ZoomInfo alternative for marketing agencies as it identifies anonymous website visitors by matching their IP addresses and behavior data with its B2B intent database.

Features

The solution collects intent signals from multiple sources (the platform claims it analyzes 500B+ intent signals monthly), such as website visits, keyword searches, and engagement patterns.
Has over 80 segmentation filters, enabling you to create dynamic audience segments based on firmographics, engagement data, and intent signals.
Get access to the tool’s AI email agents that put personalized email creation on autopilot.

Pricing

6sense has a free plan that provides:

50 credits/month.
Buyer Discovery.
Contact & Company Data.
Alerts.
List Management.
Chrome Extension.

If you need more, you can upgrade to one of 6sense’s plans:

Team: Includes everything in Free plus:

Technographics
Psychographics
Web, CRM, and SEP Apps
Add to CRM/SEP
Dashboards

Growth: Everything in Team plus:

6sense Intent (Keywords).
3rd Party Intent.
Corporate Hierarchy.
Prioritization Dashboards.

Enterprise: Everything in Growth plus:

Predictive AI Model.
AI Recommended Actions.
CRM & MAP Activity.

6sense doesn’t disclose prices on its website, so you’ll have to contact its sales for more details.

However, insider information from Vendr provides some helpful insights into 6Sense’s pricing policy, noting that the average 6sense contract value is a staggering $123,711.

Pros & Cons

✅ Has advertising features, letting you build targeting and retargeting campaigns based on its intent data.

✅ Insightful and actionable data.

✅ AI email agents that can do the outreach for you.

❌ Costly when compared to other 6sense alternatives on the market.

❌ Doesn’t identify individual visitors visiting your website.

#5: Salespanel

Best for: Capturing and automatically qualifying prospects.

Similar to: Dealfront, 6sense.

Salespanel is a marketing analytics and lead generation solution designed to help agencies effectively identify, track, and qualify leads.

It’s a solid alternative to ZoomInfo for marketing agencies if you need more precise lead qualification solution.

Features

Customer journey tracking that collects touchpoints and signals your client’s leads leave across channels, including web forms, landing pages, live chats, and email campaigns.
Rule-based lead scoring workflows that helps your team prioritize leads, ensuring that sales teams focus on prospects with the highest potential.
Dynamic lead segmentation allows users to categorize leads based on individual, firmographic, demographic, and behavioral attributes.

Pricing

Salespanel has three plans, two of which have the same starting price:

Salespanel Customer Data Platform: Starting at $99/mo, includes up to 10,000 monthly visitors with up to 10% deanonymized traffic. You’ll be charged $10/mo for every additional 1,000 visitors.
Salespanel Account Reveal: Starting at $99/mo, includes up to 2,000 monthly visitors with up to 60% deanonymized traffic. You’ll be charged $40/mo for every additional 1,000 visitors.
Custom Pricing: Custom traffic volume with up to 60% deanonymized traffic. Includes everything in Account Reveal plus advanced customization options.

There’s also a 14-day free trial for the first two packages.

Note: All plans are annual, similar to ZoomInfo.

Pros & Cons

✅ All-in-one analytics tools.

✅ Easy setup and user-friendly interface.

✅ More native integrations when compared to alternatives.

❌ The costs can easily add up, given the caps and limitations in the essential packages.

❌ Annual plans only, similar to 6sense.

#6: Dealfront

Best for: GDPR-compliant B2B prospecting and lead generation.

Similar to: Lead Forensics, Warmly.

Dealfront is a B2B sales intelligence and website visitor identification solution created by merging Echobot and Leadfeeder.

The platform holds data on millions of EU-based B2B contacts, making it a good alternative to ZoomInfo if your marketing agency is working with clients in Europe.

Features

Identifies companies visiting your site and delivers on-site intent insights.
An in-depth GDPR-compliant B2B database primarily focused on European data (34M+companies and 106M+contacts) and deep coverage of specific European regions (e.g., Benelux, DACH, Nordics, etc.).
Browser extension for finding relevant B2B data on the go.

Pricing

Dealfront has separate pricing for its sales intelligence and website traffic deanonymization.

Dealfront's sales intelligence plan does not have flat fees, so you’ll need to contact its team for precise pricing details.

Regarding website visitor identification, there’s a limited free plan that allows you to identify up to 100 monthly website visitors but excludes all other Dealfront features.

This means your team won’t get any other data on the companies visiting your website, not even essential contact details.

The paid plan starts at €165 per month, with the final price depending on the number of identified companies.

The website visitor identification plan has a 14-day free trial.

Note: Subscriptions are priced per website. So, if you want to track and identify visitors on multiple websites, you’ll have to pay separately for each.

Pros & Cons

✅ GDPR-compliant data.

✅ 30+ trigger events you can set up to alert you when a relevant change in a prospect’s profile occurs (e.g., job changes, bankruptcy notices, etc.).

✅ An in-depth range of CRM integrations.

❌ Can identify only companies, and even those with a low accuracy level.

❌ Focused on the European market, with a particular emphasis on the DACH region.

#7: Forwrd

Best for: Highly accurate lead scoring based on AI-powered predictive analytics.

Similar to: Keyplay.

Forwrd’s AI-powered predictive analytics platform analyzes all relevant data to deliver accurate, comprehensive, and explainable predictions.

Its advanced AI model can be used for much more than just automating lead scoring, including sales forecasting, churn prediction, upsell predictions, etc.

Features

Get access to no-code predictive AI scoring means you can create custom scoring systems without any technical expertise, using only natural language.
Dynamic lead scoring automatically adjusts the scoring system based on relevant changes (e.g., product features, marketing assets, market conditions).
AI models suggest the optimal value of each factor you put in as relevant to the overall score, enabling you to get more precise and accurate lead scoring than when done manually.

Pricing

Forwrd has three pricing plans:

Growth, which gives you access to unlimited seats, unlimited correlation analysis, and up to 40,000 monthly predictions.
Pro, which adds 2 standard integrations, up to 100,000 monthly predictions, and onboarding.
Enterprise, which adds bi-directional sync, SSO, and dedicated CSM.

However, the platform doesn’t reveal prices for any of the tiers. You’ll have to contact Forwrd’s sales for more details.

Pros & Cons

✅ Intuitive interface, covering for the weaknesses of ZoomInfo.

✅ Versatile use cases.

✅ No-code predictive AI scoring.

❌ Pricing is not transparent.

❌ Requires clean, high-quality data to provide adequate outputs, which can be an issue for smaller businesses.

#8: Keyplay

Best for: Agencies working with clients with a strong ICP and a need for highly targeted, dynamic segmentation.

Similar to: Clearbit.

Keyplay is a sales prospecting tool that helps find leads that fit into your ICP by enabling you to create custom lead scoring and intent signals.

The platform is a viable alternative to ZoomInfo for marketing agencies looking to build AI-powered lookalike audiences.

Features

AI Lookalike helps you find accounts that match your best-performing customers and deals.
Options for building custom lead scoring systems without using code.
Tracks a wide range of intent signals and allows for configuring custom signals fitted to your specific industry.

Pricing

Keyplay doesn’t have a free trial for its paid plans.

However, it does have a free forever plan that provides access to its basic features, and subscribing to the PeerSignal community lets you access a more limited number of records.

If you need more, you can upgrade to one of two plans:

Growth: $12,000/year.
Scale: Custom pricing.

Pros & Cons

✅ Highly customizable when compared to other alternatives on the market.

✅ Nuanced signal tracking, including HR tech, accounting software, recruiting activity, etc., helping you find ideal customers more efficiently.

✅ User-friendly interface.

❌ Integrates with only two CRMs, HubSpot and Salesforce.

❌ Offers only annual paid plans.

#9: Clearbit

Best for: Real-time enrichment of inbound leads and lightweight scoring workflows.

Similar to: Cognism.

Clearbit offers a comprehensive data enrichment platform that combines proprietary and public data with the power of LLMs to provide accurate data and real-time insights on potential leads.

Features

Real-time data enrichment with over 100 B2B attributes aggregated from 250+ data sources.
Form shortening for capturing more leads without losing relevant data.
Instant lead scoring and routing thanks to granular industry categorization, corporate hierarchies, job roles and seniority tags, etc.

Pricing

Clearbit is yet another software that doesn’t disclose actual prices, meaning you’ll have to contact its team for accurate pricing details.

The only thing stated on the website is that Clearbit’s pricing plan is volume-based and can be configured to include add-on packages like Forms, Advertising, and Capture.

This means that you’ll probably be charged extra if you opt for add-ons.

Note: Warmly's pricing plans include access to Clearbit’s rich database.

Pros & Cons

✅ Variety of buyer intent signals to help you identify qualified leads.

✅ Integrates with various platforms and CRMs.

✅ User-friendly.

❌ Opaque pricing, which is why people have been looking for Clearbit alternatives.

❌ Some of its features are available only as add-ons that are charged extra.

#10: Lusha

Best for: B2B contact data enrichment, sales prospecting, and building lead lists.

Similar to: Clay, Clearbit.

Lusha offers an integrated sales intelligence platform known for its user-centric design, global coverage, and advanced filtering capabilities, which make it easy to search and drill through prospects.

It’s a viable alternative to ZoomInfo for marketing agencies looking to enrich their database on any CRM or CDP solely by using contact email addresses or a LinkedIn URL.

Features

Lusha enables Topic-Synergy Intent Scoring to surface the accounts that are showing the most buying activity at critical stages in the buying cycle.
Complement your search with advanced filters for the prospect's phone type, buyer intent, technographic, company headcount, funding, and other parameters.
Automatically enrich your database on any CRM or CDP solely by using contact email addresses or a LinkedIn URL.
Open Lusha Extension on LinkedIn, Sales Navigator, Recruiter, Salesforce, or any company site to access contact and company info in seconds.

Pricing

Lusha offers a free forever plan limited to one user. Other than that, it has three premium plans:

Pro: $49 per user per month.
Premium: $79 per user per month.
Scale: Custom pricing.

Pros & Cons

✅ Lusha integrates with popular CRM platforms like Salesforce and HubSpot, facilitating smooth data import and management processes.

✅ Ease of use and LinkedIn integration.

✅ Offers bulk APIs to retrieve up to 100 contacts at once with bulk API.

❌ The UI and dashboard aren't beginner-friendly and lack essential prospecting features, which is why some sales teams have been looking for Lusha alternatives.

❌ Potential data inaccuracies, according to G2 reviews.

Reveal your website’s visitors and reach out to them with Warmly’s automation capabilities

That was it from our list of the 10 best ZoomInfo alternatives on the market in 2025 for marketing agencies looking to scale ABM campaigns for their clients.

We believe that Warmly offers the best alternative to ZoomInfo for marketers not only because of website deanonymization, but also because our DemandGen AI functionality lets you create dynamic LinkedIn and Google ad audiences for your clients.

That will help you put your message out to your hottest prospects before your competitors even know they're in-market.

If your agency is serious about scaling your clients’ outbound and nurturing inbound while aligning with sales, Warmly is one of the smartest, most intent-driven ABM platforms out there with the best data that is regularly updated.

Here’s what else you’ll get by signing up for Warmly:

The ability to identify potential buyers by tracking their interactions with your website and getting insights into their interest level.
A wide range of accurate prospect contact details, directly from the Coldly database, helping you reach the right people.
Simplify your meeting process with automatic meeting scheduling that removes the back-and-forth, ensuring a frictionless booking experience.
Automatically send leads to the right salesperson and notify them via Slack if a high-intent lead is active on your website.
A Bombora integration that helps you proactively reach out to your warm leads and track who’s researching terms relevant to your product and brand, and get in front of them before your competitors do.
Automate the search for high-potential prospects using AI technology, ensuring your sales team focuses on the right opportunities.

Book a live demo to see it in action first.

AI for Sales Prospecting: How to Use It? [2025] - Learn how AI is being used for sales prospecting in 2025 and discover the best AI-powered platforms for it.
AI Marketing Agents: Use Cases and Top Tools for 2025 - Wondering what AI marketing agents are and how to best implement them? You’ll find all the info you need in this detailed guide.
AI in Sales and Marketing: How to Get More Sales? - AI can help you close more deals before you know it - learn how.
Best 10 AI Sales Agents In 2025 [Reviewed] - Need a sales agent that never sleeps? Find the one that best fits your use case in our in-depth review.
AI Email Marketing: How To Use It In 2025? - Want to improve open, reply, and click-through rates? AI can help you master the art of email marketing - find out how to leverage it for optimal results.
10 Best AI Sales Tools for B2B Teams [2025] - Shortlist of the top 10 AI-powered sales tools to help you find more high-quality leads and close more deals.

‍

Top 10 ZoomInfo Alternatives for Enterprises In 2025

Time to read

Chris Miller

The sales orchestration solution helps teams identify high-intent prospects, personalize outreach, and automate workflows.

However, some enterprise-grade customers of the tool are not happy with its outdated contact information, limited CRM integrations, and how complicated the platform can be to manage daily.

In other words, industry challengers are tired of paying top dollar for a platform that comes with redundant prospect data and can not even natively integrate with their CRM.

In this guide, I’ll cover the 10 best ZoomInfo alternatives in 2025 for enterprises that will help you identify accounts and then automatically reach out to them via email, AI chat, or even right there on your website with a video call.

TL;DR

Warmly offers the best alternative to ZoomInfo for enterprises with its real-time contact-level visitor identification, signal-based outreach, and live engagement capabilities like AI chatbot and video calls.
Intent-driven tools like RB2B and Bombora are ideal for identifying high-value accounts and acting on buying signals early.
On the other hand, there are tools like Koala and 6sense that can help you pair website intent with automated sales workflows to prioritize and convert leads.

Before we begin, I’d like to go over some of the main reasons why some enterprises have been looking to switch from ZoomInfo: ⤵️

Why are enterprise users looking to switch from ZoomInfo?

The main reasons why enterprises have been looking to switch from ZoomInfo include its outdated database of prospect info, limited native CRM integrations, and how complex the platform can be to manage, as if it’s a job by itself.

But don’t get us wrong here, we’re not trying to claim that ZoomInfo is a bad platform that enterprises need to avoid at all costs.

In fact, dozens of enterprise users are happy with the platform’s combination of a massive B2B database with a comprehensive range of sales management features.

Despite this, some users have been dissatisfied with the visitor identification software for several reasons:

#1: Contact information can overlap or be redundant

The #1 issue of ZoomInfo for enterprises has been its contact database, which can come with overlapping or inaccurate information.

A verified enterprise user of the platform mentions that leads can show up with different titles or outdated details.

‘’Overlap and redundancy in contact information is something which could be improved. Sometimes the same lead shows up with slightly different titles or outdated details.’’ – G2 Review.

#2: Limited CRM integrations

Next up, users of ZoomInfo are not happy with its limited CRM integrations, as some users claim that the platform needs to add more CRM apps to its library of integrations for companies using more niche platforms.

‘’CRM Integration is still weak and needs to add more CRM Apps, as many companies use different CRMs.’’ – G2 Review.

#3: The platform can be complicated to manage

Last but not least, users of the platform are not happy with how complicated the platform is to manage on a daily basis, with its sea of features ranging from Workflows to Websights.

Even though users appreciate having everything in one place, the platform can seem crowded and using certain features can be a nightmare at times.

‘’The tool itself can be a bit difficult to manage with multiple features from Workflows, Websights, formcomplete, etc. Nice to have everything in one place, but things can often seem crowded. Also, Advanced searches can be a nightmare at times.’’ – G2 Review.

What are the 10 best ZoomInfo alternatives for enterprises in 2025

The best alternatives to ZoomInfo for enterprises are Warmly, RB2B, and Bombora, with their signal-based revenue orchestration capabilities and AI features that will help you build your best list of prospects and convert them.

Here’s a detailed breakdown of each competitor to ZoomInfo:

1. Warmly

Use Case: Signal-based revenue orchestration with real-time visitor ID, AI chatbot, video calls, and automated outreach workflows.
Price: AI Data Agent — from $10,100/year; AI Inbound Agent — from $18,000/year; AI Outbound Agent — from $24,000/year.

2. RB2B

Use Case: Identifying US website visitors and syncing them into sales engagement sequences.
Price: Free plan (200 credits/month); Paid — $119–$1,149/month; higher traffic custom priced.

3. Bombora

Use Case: Buyer intent monitoring and early-stage prospect discovery.
Price: Custom pricing (contact sales).

4. Koala

Use Case: Revealing website intent and tracking product usage metrics to improve sales plays.
Price: Free plan (3 users); Growth — from $1,000/month; Business — custom pricing.

5. 6sense

Use Case: Detecting surging accounts on your website and engaging them via AI email agents.
Price: Free plan; Paid — custom pricing (average contract value ~$123,711/year).

6. Lead Forensics

Use Case: Real-time visitor identification with built-in contact data and CRM integration.
Price: Free trial; Paid — custom pricing.

7. FullContact

Use Case: Privacy-first, real-time enrichment of visitor profiles via email, phone, or social handle.
Price: Custom pricing (contact sales).

8. Propensity

Use Case: Real-time account identification with compliant intent modelling and account scoring.
Price: Free trial; Essential ABM — $1,000/month; Strategic ABM — $2,000/month.

9. Snitcher

Use Case: High-accuracy, real-time company-level identification via IP-to-company mapping.
Price: From €59/month (100 IDs) to €1,339/month (10,000 IDs); custom plans available.

10. Visitor Queue

Use Case: Displaying personalized website content to ICP-fit prospects.
Price: From $39/month (100 companies) to $2,299/month (40,000 companies); personalization +$200/month; 14-day free trial.

#1: Warmly

Warmly offers the best ZoomInfo alternative for enterprises on the market with our signal-based revenue orchestration solution.

Behind this definition stands a simple yet powerful lead generation and conversion machine, as Warmly:

Picks up the buyer intent signals your prospects drop off on your channels and across the Internet.
Translates them into actionable insights to help you understand who your hottest leads are right now.
Leverages those signals and insights to orchestrate comprehensive outreach workflows.

Let’s get a closer look at some of the features that make Warmly an attractive solution for industry challengers:

Feature #1: Identifies your website visitors to the contact level

Warmly lets you maximize your website’s lead generation potential by identifying both the companies and individuals visiting it.

You add a snippet of Warmly’s code to your website, and the platform will start revealing leads in minutes.

In addition to essential company and individual-level identification, Warmly will also enrich each visitor’s:

Contact data (email address, phone number, social media profiles, etc.).
Firmographics (company location, size, funding, etc.).
Demographics (individual names, job positions, etc.).
Technographics (tools and software a company utilizes).

Warmly optimizes our data through a waterfall approach, which means we use multiple data providers (20+), including 2 other leading website de-anonymization providers (Vector and RB2B) to validate the accuracy, quality & overall match rate of our signal & contact data.

This leads to:

Higher data quantity, as multiple sources expand data match rates.
Higher data quality: Proprietary cleansing and confidence scoring validate accuracy.

💡 To maintain the robust data quality and quantity, we continuously monitor vendor performance and validate our proprietary matching algorithms.

➡️ These systems allow us to track quality and quantity metrics in real-time, ensuring that both contact-level and company-level data meet the high standards our customers expect.

Feature #2: Reveals your warmest leads based on intent data

I understand that knowing who your leads are is only one part of successful outreach and conversion.

This is why our software collects intent data for each lead, allowing you to understand who your hottest leads are right now.

The platform captures three types of intent signals:

First-party intent, which includes intent signals, leads left in your channels (website, app, etc.), such as website visits, the specific pages they visited, time spent on high-intent pages, recurring visits, etc.
Second-party signals, which come from monitoring LinkedIn for things like job change intent, new funding rounds, etc.
Third-party intent, including web searches that include keywords relevant to your product, visits to competitors’ websites or interactions with their ads, etc.

As a result, your sales reps will get:

A complete overview of which of your leads are most likely to convert right now.
Critical insights into each lead, which they can leverage to tailor their outreach strategies accordingly.

💡 What’s more, your organization will be able to deliver personalized pop‑ups that feel helpful, not intrusive, such as a custom piece of content, a relevant case study, or a direct link to book time with your team.

We call these high-converting pop-ups Warm Offers because we knew that both SDRs and users are tired of one-size-fits-all generic CTAs.

Warmly identifies visitors by company, behavior, and intent and then dynamically personalizes the pop-up content based on their buyer journey.

Feature #3: Signal-based sales orchestration

I understand that regardless of how good and alert your sales reps are, some prospects always fall through the cracks.

Warmly handles this by enabling you to automate essential outreach workflows, ensuring you’ll never miss a high-value opportunity again.

Firstly, there’s the Orchestrator, which enables you to set up automated email and LinkedIn outreach sequences by:

Specifying the trigger that sets the sequence in motion (e.g., a visitor matching your ICP lands on your website).
Defining the criteria the visitor needs to meet to be targeted (company size, industry, individual’s job role, etc.).
Specifying the frequency at which you want the workflows to run and the maximum number of people targeted in a single account.
Deciding on the action you want the Orchestrator to take (send contextual email and/or personalized LinkedIn DM or connection request).

You can try it out: 👇

‍

Finally, Warmly lets you automate lead routing, as your reps will be notified in Slack the second a high-intent lead or visitor matching your ICP lands on your website.

Feature #4: A B2B Prospect Database: Coldly

Warmly comes with Coldly, a database with 200M+ accounts and contacts, which gives your sales team an excellent starting point for prospecting.

Coldly includes all the B2B data your sales reps need to make initial contact, including:

Validated emails.
Phone numbers.
LinkedIn profiles.

Our database also provides 25+ B2B filters and customizable data filters that you can set up, enabling your sales team to build highly targeted prospect lists in a few seconds.

Coldly also has a browser extension that lets you scrape essential B2B contact data from any source on the web, including LinkedIn profiles, company websites, etc.

You will have both accurate contact data and the right tools to pick up buyer intent signals and set up workflows on top of them.

Feature #5: Live video chat

Warmly enables your sales reps to engage leads directly via on-site live video chat.

Your team can do what they do best - engage high-quality leads while they’re still hot and nurture them into conversion.

If you go to the “Warm Call” section of the platform’s dashboard, you’ll see all the companies and individuals visiting your website right now, in addition to intent and B2B data on each visitor.

💡 When sales reps assess the time is right, or receive a Slack notification that a high-value lead has landed on your website, they can initiate a video call or send a contextual message in the text chat, emphasizing that they’re an actual human.

Reps can then leverage the data Warmly revealed to further nurture, warm up, and convert leads.

Warmly’s Integrations

Warmly integrates with a wide range of platforms, including:

OpenAI.
Slack.
Apollo.
Outreach.
Demandbase.
ZoomInfo.
Clearbit.
People Data Labs.
And more.

In addition to deep integrations with several lead intelligence platforms, Warmly provides a Warm Bundle: partner discounts for over 25 sales, marketing, and GTM tools.

This way, you can access many relevant tools and combine them with Warmly at a fraction of their usual price.

Pricing

Warmly’s pricing is modular and component-based.

You can choose the components that best match the needs of your business, as components are priced by output and not just a monthly fee.

There are 3 paid product plans that you can choose from:

AI Data Agent (Starts at $10,100/yr), which includes 5,000 credits, person-level web visitor de-anonymization (RB2B + Vector data), CRM integration, and access to our Coldly Contact Database.
AI Inbound Agent (Starts at $18,000/yr), which includes all AI Data Agent features, 10,000 credits, Intent-powered pop-ups (Warm Offers), AI chatbot & live video chat, and lead routing.
AI Outbound Agent (Starts at $24,000/yr), which includes 10,000 credits, automated signal-based outbound orchestration, email automation, LinkedIn automation, and email warmup.

➡️ Warmly’s pricing is ideal for larger SMB and MM companies with a growing or mature GTM motion with SDR, sales, and marketing functions.

How does Warmly compare to ZoomInfo for enterprises?

Here are some of the key points to keep in mind when comparing Warmly to ZoomInfo:

Warmly vs ZoomInfo

Intent Data Granularity
- Warmly: Tracks 1st, 2nd, and 3rd-party intent (website visits, LinkedIn job changes, competitor research) to surface real-time buyer signals.
- ZoomInfo: Provides predictive intent signals via Bombora data plus proprietary AI-powered insights.
Account Scoring & Prioritization
- Warmly: AI-powered TAM list builder combining real-time signals, enrichment, and orchestration — replacing up to $1.8M/year in manual GTM tasks.
- ZoomInfo: Uses AI-driven account scoring models and an ICP builder to identify best-fit accounts.
Integrations
- Warmly: Native support for Slack, HubSpot, Salesforce, Outreach, LinkedIn Ads, Google Ads, and more.
- ZoomInfo: Native integrations with Salesforce, HubSpot, Marketo, Eloqua, Outreach, Salesloft, LinkedIn, etc.
Personalization & Outreach
- Warmly: Real-time visitor identification to contact level, AI Chatbot, and automated LinkedIn/email sequences based on contact-level signals.
- ZoomInfo: No native personalization; relies on third-party integrations for outreach.
Pricing & Plans
- Warmly: Starts at $10,100/year (AI Data Agent); AI Inbound Agent from $18,000/year; AI Outbound Agent from $24,000/year; modular options available.
- ZoomInfo: Opaque enterprise pricing, typically high-cost multi-year contracts reaching up to ~$161,000/year.

➡️ Warmly is better for enterprises looking for individual-level insights, streamlined personalization, and modular pricing (that is also transparent), especially valuable for large teams needing direct contact data and automated outreach.

💡 Our platform is also compliant with all data privacy and security needs that an enterprise requires.

➡️ ZoomInfo is best for enterprises that need broad-scale B2B data, static lead lists, and intent-enriched segmentation to drive large outbound campaigns and multichannel operations.

Pros & Cons

✅ Identifies both companies and individuals visiting your website.

✅ Enriches each identified lead with detailed B2B intelligence and reveals intent data.

✅ Best-in-class sales orchestration options.

✅ Live sales engagement capabilities.

✅ Reveals your hottest leads in real-time.

❌ Pricing is modular.

#2: RB2B

Best for: Identifying US website visitors and integrating with your existing sales engagement solution.

Similar to: Lusha, Warmly.

‍

RB2B’s website traffic deanonymization platform can reveal individuals who land on your website, provided they’re from the US.

If you operate in a US-based enterprise business and need a tool that identifies both companies and individuals, then RB2B can be a proper alternative to ZoomInfo.

Features

The platform pushes visitors’ LinkedIn profiles to your Slack as soon as it identifies them.
It lets you set up filters to drill down on high-value visitors.
The solution integrates with sales engagement platforms, allowing you to add identified visitors to automated outreach sequences.

Pricing

RB2B offers a free forever plan with 200 monthly reveal credits that sends visitors’ profiles to Slack. However, that’s about everything it offers.

If you need more credits, you can upgrade to its paid plan, which starts at $119 per month and can go up to $1,149 per month if your website traffic has 8,001-10,000 visitors.

Plans for higher traffic volumes have custom prices.

Pros & Cons

✅ Unlimited users on the paid plan.

✅ Easy to use when compared to other tools on the market, covering for the weaknesses of ZoomInfo.

✅ Easy set up and configuration.

❌ Very limited functionality.

❌ An expensive price tag for what it offers when compared to other RB2B alternatives.

#3: Bombora

Best for: Enterprises looking for buyer intent monitoring and early-stage prospect discovery.

Similar to: 6sense.

Bombora’s B2B intent data platform helps enterprises identify which companies are actively researching topics related to their product or service, even before those companies reach out or fill out a form.

The tool is a good enough alternative to ZoomInfo for organizations that want to reach out to prospects before they start actively looking for a solution.

Features

Company Surge Intent Scoring that helps you detect which organizations are “surging” in interest around your solution based on content consumption patterns across the web.
Tracks content consumption behavior across a cooperative network of 5,000+ B2B content publishers.
Topic clusters & customization: Choose from thousands of B2B-relevant topics or create your own clusters based on your unique product category.
CRM & ABM platform integrations that pushes intent data directly into your CRM, MAP, or ABM platform to dynamically trigger outreach or prioritize accounts.

➡️ We at Warmly have an integration with Bombora, meaning you’ll get access to in-depth third-party intent data simply by subscribing to Warmly.

Pricing

Bombora’s pricing is not disclosed, so you’ll have to contact their team for a product demo and a quote.

Pros & Cons

✅ Integrates with CRMs and platforms like Salesforce, HubSpot, and LinkedIn, so reps can see real-time intent data layered on top of existing accounts.

✅ Tracks a wide range of intent topics and has high accuracy rates.

✅ Robust integrations with numerous sales and marketing tools.

❌ Its analytics reports leave a lot to be desired.

❌ The platform can get expensive.

#4: Koala

Best for: Revealing website intent and tracking product usage metrics to scale your winning sales plays.

Similar to: Lead Forensics.

Koala offers a comprehensive sales platform that identifies website visitors, reveals their intent, and tracks product usage. Its insights can be used to automate essential sales workflows.

It’s a viable alternative to ZoomInfo if you need more granular intent data paired with product usage information to create more cross-selling and upselling opportunities.

Features

Automated ICP scoring based on your historical data and newly won deals.
AI-powered reports that help you analyze intent and content that leads to conversion, automatically suggesting new custom signals for your business.
Automated CRM syncing and enrichment to reduce your reps' manual workload.

Pricing

Koala offers a free forever plan that lets you onboard up to three users and provides:

5k Clearbit reveal credits/mo.
250 account limit.
250 Slack alerts/mo.
Standard integrations.
Prospector.

If you need more, you can subscribe to one of two paid options:

Growth: Starting from $1,000/mo, includes everything in Free, plus 10k Clearbit reveal credits/mo, custom AI agents, unlimited accounts and Slack alerts.
Business: Custom pricing, includes everything in Growth, plus a custom number of users, custom Clearbit limits, lead scoring, content reports, automations, etc.

Pros & Cons

✅ Tracks product usage and translates it into actionable insights.

✅ Automated lead scoring.

✅ Automated outbound messages let you streamline outreach.

❌ Unintuitive interface, similar to ZoomInfo.

❌ No live lead engagement features, which is why some people have been looking for Koala alternatives.

#5: 6sense

Best for: Detecting surging accounts on your website and then reaching out to them via email agents.

Similar to: Warmly, RB2B.

6sense is an intent-driven ABM platform, as the platform leverages intent signals to help you identify and prioritize surging accounts from the get-go.

The platform’s website deanonymization solution is a viable alternative to ZoomInfo for enterprises as it identifies anonymous website visitors by matching their IP addresses and behavior data with its B2B intent database.

Features

The software collects intent signals from multiple sources (the platform claims it analyzes 500B+ intent signals monthly), such as website visits, keyword searches, and engagement patterns, helping you identify leads most likely to convert now.
Has over 80 segmentation filters, enabling you to create dynamic audience segments based on firmographics, engagement data, and intent signals.
You’ll also get access to the tool’s AI email agents that put personalized email creation on autopilot.

Pricing

6sense has a free plan that provides:

50 credits/month.
Buyer Discovery.
Contact & Company Data.
Alerts.
List Management.
Chrome Extension.

If you need more, you can upgrade to one of 6sense’s paid plans:

Team: Includes everything in Free plus:

Technographics
Psychographics
Web, CRM, and SEP Apps
Add to CRM/SEP
Dashboards

Growth: Everything in Team plus:

6sense Intent (Keywords)
3rd Party Intent
Corporate Hierarchy
Prioritization Dashboards

Enterprise: Everything in Growth plus:

Predictive AI Model
AI Recommended Actions
CRM & MAP Activity

6sense doesn’t disclose prices on its website, so you’ll have to contact its sales team for more details.

However, Vendr provides some helpful insights into 6sense’s pricing policy, noting that the average 6sense contract value is a staggering $123,711.

Pros & Cons

✅ Comes with advertising capabilities, letting your team build targeting and retargeting campaigns based on its intent data.

✅ Insightful and actionable data.

✅ Intuitive interface.

❌ Costly when compared to other 6sense alternatives on the market.

❌ Doesn’t identify individual stakeholders visiting your website, unlike tools like ZoomInfo, RB2B, and Warmly.

#6: Lead Forensics

Best for: Real-time visitor identification combined with built-in contact data and native CRM integration.

Similar to: 6sense, Warmly.

Lead Forensics’s leading B2B website visitor identification tool has been designed to help businesses uncover and analyze their anonymous website visitors.

It’s a viable alternative to ZoomInfo for organizations looking for detailed insight into the sales campaigns that work and native CRM integrations.

Features

You’ll be able to identify anonymous visitors to your website and reveal valuable information, including company information, contact and LinkedIn details, and behavioral insights.
Get instant alerts when your configured ICP businesses visit a specific section of your website, complete with contact information and behavioral intel.
Use the Lead Forensics intelligence reports to get detailed insight into the marketing campaigns that work, how your website is performing, and which marketing tactics are making a difference.

Pricing

You can try out Lead Forensics for free for a limited period by filling out a form. Other than that, it offers two paid plans:

Essential: Custom pricing.
Automate: Custom pricing.

Pros & Cons

✅ Has an intuitive design, making it easy for users to navigate and use features effectively.

✅ Exclusively identifies leads who opt out of filling out forms at the last moment.

✅ Native integration with Salesforce.

❌ Occasional concerns regarding data accuracy, such as company and contact information, which is why some people have been looking for Lead Forensics alternatives.

❌ Can get expensive even for enterprises, with some customers mentioning long contract terms and high costs.

#7: FullContact

Best for: Real‑time, privacy‑first enrichment of visitor profiles (via email, phone, or social handle).

Similar to: Propensity.

FullContact is a platform offering business insights with a specific focus on data and privacy.

The tool helps users identify leads on their website while ensuring customer privacy, making it a good alternative to ZoomInfo for compliance-first enterprises.

Features

Identify website visitors with their professional contact information by using the Acumen Lead Identification feature.
Unify and enrich incomplete lead data by mapping identities across your systems of record.
Make sure that there is no fraud in ID verification by using the Verify feature.

Pricing

FullContact does not disclose its pricing through its website, which means that you’ll need to get in touch with their sales team.

Pros and Cons

✅ Friendly, supportive, and helpful support.

✅ Easy to use and understand.

✅ Low levels of maintenance required.

❌ The pricing is not transparent, similar to ZoomInfo, unlike other tools on the market.

❌ Many verification steps often mean outdated data.

#8: Propensity

Best for: Combining real‑time identification of anonymous website visitors with compliant intent modelling and account-level scoring.

Similar to: Snitcher, Visitor Queue.

Propensity is an account-based marketing platform designed for companies looking to increase their sales conversion by automating lead list building, advertising, and multi-channel marketing campaigns.

The platform combines intent data and marketing automation to help users create better-targeted campaigns, making it a proper alternative to ZoomInfo.

Features

The platform tracks millions of buying signals and matches them against relevant accounts to provide a clear picture of surging and heating accounts.
There are options for putting prospecting, lead list building, advertising, and multi-channel marketing campaigns on autopilot.
3B+ contact database enriched with intent data that lets you find key contacts.

Pricing

Propensity’s pricing comes with a free trial that lets you identify the top 100 in-market accounts enriched with intent data.

If you want to upgrade, there are two plans to choose from:

Essential ABM: $1,000/mo, built for ABM beginners.
Strategic ABM: $2,000/mo, built for more advanced users.

Pros & Cons

✅ Unlimited users in both its paid plans.

✅ Versatile functionality.

✅ The data is considered to be highly accurate and kept up-to-date.

❌ Can have technical issues that slow it down.

❌ Its account lists can be off, according to G2 reviews.

#9: Snitcher

Best for: High-accuracy, real-time company-level identification via IP-to-company mapping.

Similar to: Visitor Queue.

Snitcher is a B2B lead generation and sales acceleration tool that identifies website visitors and tracks their engagement with it, mapping out their customer journey.

This makes it a good alternative to ZoomInfo for enterprise teams looking to build better-targeted campaigns on top of intent data.

Features

Uncovers companies visiting your website and enriches them with essential B2B and contact data, letting you track their journeys from start to finish.
The platform lets you put lead scoring on autopilot by assigning points based on predefined criteria.
Snitcher integrates with Google Analytics and enriches it with the intelligence it reveals, providing a complete picture of your website performance, target audience, and key accounts.

Pricing

Snitcher’s pricing is based on the number of identified website visitors.

It starts from €59/mo for up to 100 identifications and can go up to €1.339/mo for up to 10,000 identifications.

If you need more than that, you can get a custom package.

There’s also a 14-day free trial.

Pros & Cons

✅ Native integration with Google Analytics.

✅ Easy set up when compared to alternatives on the market.

✅ All plans include access to all features.

❌ Reveals only company accounts, similar to tools like 6sense.

❌ Lack of advanced filtering and segmentation.

#10: Visitor Queue

Best for: Displaying personalized content to ICP-fit prospects.

Similar to: Propensity.

Visitor Queue is a website visitor identification platform that lets you tailor your website for specific leads and target audiences, enabling you to provide personalized experiences.

The platform is a viable alternative to ZoomInfo for enterprises with its advanced filtering options for creating lead segments or excluding website visitors who don’t match your ICP.

Features

Advanced filtering options for creating lead segments or excluding website visitors who don’t match your Ideal Customer Profile from showing up in your dashboard.
Lets you display relevant content to key accounts and segments.
Identifies company-level accounts visiting your website.

Pricing

Visitor Queue has as many as 11 pricing plans, whose cost depends on the number of unique companies captured per month:

▶️ 100 companies - $39/mo.

▶️ 300 companies - $89/mo.

▶️ 500 companies - $109/mo.

▶️ 1,000 companies - $189/mo.

▶️ 2,000 companies - $299/mo.

▶️ 5,000 companies - $469/mo.

▶️ 10,000 companies - $749/mo.

▶️ 15,000 companies - $989/mo.

▶️ 20,000 companies - $1,249/mo.

▶️ 30,000 companies - $1,799/mo.

▶️ 40,000 companies - $2,299/mo.

However, if you want website personalization, your team will have to pay an extra $200 per month.

There’s also a 14-day free trial available.

Pros & Cons

✅ Unlimited users on each plan, making it ideal for enterprises.

✅ Lets you deliver personalized content for leads on your website.

✅ Gain insights into visitor behavior.

❌ Limited visitor data, only basic contact details.

❌ Integration issues, similar to ZoomInfo.

Reach out to solution-ready prospects with Warmly’s identification and automation capabilities

That was it from our comprehensive list of the 10 best ZoomInfo alternatives on the market in 2025 for enterprises looking to scale their ABM campaigns.

Warmly offers the best alternative to ZoomInfo for enterprises not only because of contact-level website deanonymization, but also because of our engagement features, such as live video chat and AI chatbot.

That will help you engage leads while they’re still on your website and considering whether to book a demo with you or not.

If your team is serious about scaling outbound and nurturing inbound while aligning with marketing, Warmly is one of the smartest, most intent-driven ABM platforms out there.

Here’s what else you’ll get by signing up for Warmly:

The ability to identify potential buyers by tracking their interactions with your website and getting insights into their interest level.
A wide range of accurate prospect contact details, directly from the Coldly database, helping you reach the right people.
Simplify your meeting process with automatic meeting scheduling that removes the back-and-forth, ensuring a frictionless booking experience.
Automatically send leads to the right salesperson and notify them via Slack if a high-intent lead is active on your website.
A Bombora integration that helps you proactively reach out to your warm leads and track who’s researching terms relevant to your product and brand, and get in front of them before your competitors do.
Automate the search for high-potential prospects using AI technology, ensuring your sales team focuses on the right opportunities.

Book a live demo to see it in action.

AI for Sales Prospecting: How to Use It? [2025] - Learn how AI is being used for sales prospecting in 2025 and discover the best AI-powered platforms for it.
AI Marketing Agents: Use Cases and Top Tools for 2025 - Wondering what AI marketing agents are and how to best implement them? You’ll find all the info you need in this detailed guide.
AI in Sales and Marketing: How to Get More Sales? - AI can help you close more deals before you know it - learn how.
Best 10 AI Sales Agents In 2025 [Reviewed] - Need a sales agent that never sleeps? Find the one that best fits your use case in our in-depth review.
AI Email Marketing: How To Use It In 2025? - Want to improve open, reply, and click-through rates? AI can help you master the art of email marketing - find out how to leverage it for optimal results.
10 Best AI Sales Tools for B2B Teams [2025] - Shortlist of the top 10 AI-powered sales tools to help you find more high-quality leads and close more deals.

‍

Top 10 6sense Alternatives for Marketing Agencies In 2025

Time to read

Alan Zhao

The tool’s website deanonymization solution helps agencies identify anonymous website visitors by matching their IP addresses and behavior data with its intent database.

TL;DR

Warmly offers the best alternative to 6sense for marketing agencies with its real-time contact-level visitor identification, signal-based outreach, and automated ad targeting.
Salespanel and Dealfront are ideal for agencies that need precise lead qualification or GDPR-compliant B2B data.
On the other hand, tools like ZoomInfo and Factors AI can help you centralize ABM processes and perform advanced multi-touch attribution.

Before we start, I want to go over some of the main reasons why some agencies have been looking to switch from 6sense: ⤵️

Why are some marketing agencies looking to switch from 6sense?

I’m not saying 6sense is a bad product. Plenty of teams praise its intent data, predictive scoring, ad sync and orchestration, and white-glove onboarding.

But agencies have some specific needs (fast client reporting, multi-brand management, many small campaigns running in parallel) — and the reviews show a handful of consistent frictions.

Below are the main reasons marketing agencies tend to look elsewhere, with real G2 review lines pulled from users working in marketing and paid media.

#1: Data syncs, accuracy and integration quirks

As agencies run multi-channel campaigns that depend on precise segmentation and timely syncs, misaligned data can waste ad spend and break client SLAs.

‘’Occasionally, data discrepancies appear between 6sense and our CRM, which can cause confusion.’’ – G2 Review.

#2: Reporting is either inconsistent, hard to customize, or time-consuming

A lot of marketers call out reporting as the weakest operational area, from unreliable marketing-influence outputs to rigid/custom reports that take effort to build.

#3: Lack of explainability on models and scores

Marketing agencies that use 6sense are looking for more transparency around how predictive scores or buyer-stage predictions are calculated, especially for niche verticals.

Clients would often ask “why” a lead or account is prioritized. If scoring looks mysterious, your agency must spend time justifying recommendations.

What are the 10 best 6sense alternatives for marketing agencies in 2025

The best 6sense alternatives for marketing agencies are Warmly, Salespanel, and Dealfront with their best-in-class visitor identification features, intent data, and sales automation capabilities.

Here’s a detailed breakdown:

1. Warmly

Use Case: Signal-based revenue orchestration with real-time visitor ID to contact level, intent data, AI chat, outbound automation, and ad targeting.
Price: AI Data Agent — from $10,100/year; AI Inbound Agent — from $18,000/year; AI Outbound Agent — from $24,000/year; modular pricing available.

2. Salespanel

Use Case: Capturing and automatically qualifying website leads with journey tracking, lead scoring, and segmentation.
Price: Customer Data Platform — from $99/month; Account Reveal — from $99/month; custom pricing available; annual billing only.

3. Dealfront

Use Case: GDPR-compliant B2B prospecting and website visitor identification for European markets.
Price: Free plan (100 visitors, limited data); paid plans from €165/month; custom pricing for sales intelligence.

4. ZoomInfo

Use Case: Comprehensive sales management and automation with a massive B2B database.
Price: Custom pricing; typically $60,000–$100,000/year depending on seats, features, and data volume.

5. Factors AI

Use Case: Detailed marketing attribution, multi-touch tracking, and LinkedIn ad optimization.
Price: Free plan (200 companies/month); Basic — $549/month; Growth — $1,299/month; Enterprise — custom pricing.

6. Visitor Queue

Use Case: Identifying website visitors and personalizing site content for them in real time.
Price: From $31/month (100 companies) up to $2,299/month (40,000 companies); annual billing for smallest plan.

7. UnifyGTM

Use Case: Multi-source intent data with AI sales agents and automated outbound plays.
Price: Growth — $700/month (annual billing); Pro & Enterprise — custom pricing; credit-based usage model.

8. Common Room

Use Case: Capturing buying signals across multiple channels with AI-driven scoring and workflows.
Price: Starter — from $999/month; Team — from $1,999/month; Enterprise — custom pricing; annual billing only.

9. UpLead

Use Case: Affordable B2B lead generation with verified emails, phone numbers, and intent data.
Price: Essentials — $99/month; Plus — $199/month; Professional — custom pricing; 7-day free trial.

10. Snitcher

Use Case: Real-time company-level visitor identification via IP-to-company mapping.
Price: From €59/month (100 identifications) up to €1,339/month (10,000 identifications); custom plans available.

#1: Warmly

Warmly offers the best 6sense alternative for marketing agencies on the market with our signal-based revenue orchestration platform.

Behind this fancy definition stands a simple yet powerful lead generation and conversion machine, as Warmly:

Picks up buyer intent signals your leads drop off on your channels and across the web.
Translates them into actionable insights to help you understand who your hottest leads are right now.
Leverages those signals and insights to orchestrate comprehensive outreach workflows.

Let’s get a closer look at some of the features that make Warmly an attractive solution for marketing leaders:

Feature #1: Identifies your clients’ website visitors to the contact level

Unlike 6sense, Warmly lets your team maximize your client’s lead generation potential by identifying both the companies and individuals visiting it.

The way it works is that you can add a snippet of Warmly’s code to your clients’ website, and the platform will start revealing leads in minutes.

In addition to essential company and individual-level identification, Warmly will also enrich each visitor’s:

Contact data (email address, phone number, social media profiles, etc.).
Firmographics (company location, size, funding, etc.).
Demographics (individual names, job positions, etc.).
Technographics (tools and software a company utilizes).

This will give you a more comprehensive idea of your clients’ leads, where they’re coming from, and how well they match the ICP.

Moreover, Warmly’s code snippet can be added to event pages or email campaigns, allowing you to capture leads across your owned channels.

Feature #2: Reveals your hottest leads based on intent data

We understand that knowing who your leads are is only one part of successful outreach and conversion.

This is why Warmly collects intent data for each lead, allowing you to understand who your hottest leads are right now.

The platform captures three types of intent signals:

First-party intent, which includes intent signals leads left in your channels (website, app etc.), such as website visits, the specific pages they visited, time spent on high-intent pages, recurring visits, etc.
Second-party signals, which come from monitoring LinkedIn for things like job change intent, new funding rounds, etc.
Third-party intent, including web searches that include keywords relevant to your product, visits to competitors’ websites or interactions with their ads, etc.

As a result, your team will get:

A complete overview of which of your leads are most likely to convert right now.
Critical insights into each lead, which they can leverage to tailor their outreach strategies accordingly.

Feature #3: Signal-based sales orchestration

We know that regardless of how good and alert your clients’ sales reps are, some warm leads always fall through the cracks.

Warmly handles this by enabling you to automate essential outreach workflows, ensuring you’ll never miss a high-value opportunity again.

Firstly, there’s the Orchestrator, which enables you to set up automated email and LinkedIn outreach sequences by:

Specifying the trigger that sets the sequence in motion (e.g., a visitor matching your ICP lands on your website).
Defining the criteria the visitor needs to meet to be targeted (company size, industry, individual’s job role, etc.).
Specifying the frequency at which you want the workflows to run and the maximum number of people targeted in a single account.
Deciding on the action you want the Orchestrator to take (send contextual email and/or personalized LinkedIn DM or connection request).

You can try it out: 👇

‍

Finally, Warmly lets you automate lead routing, as your reps will be notified in Slack the second a high-intent lead or visitor matching your ICP lands on your website.

Feature #4: Signal-based ad targeting

Warmly also lets you leverage onsite and offsite signals (e.g., LinkedIn engagement) to create highly targeted custom ad audiences for your clients.

For example, using Bombora intent data and Warmly’s Orchestrator, you can detect when companies are researching your competitors, integration partners, or relevant keywords.

Warmly then syncs those companies to LinkedIn Ad audiences, triggering campaigns that speak directly to what those prospects are actively exploring.

Warmly’s DemandGen AI agent does the same, but at a higher level.

Our AI agent uses all three types of intent signals to detect high-value opportunities, including them instantly in paid social campaigns across LinkedIn, Google Ads, Facebook, etc.

The result?

A constantly refreshed audience of in-market accounts sees highly relevant ads on all the channels they live in, while your competitors are still guessing.

It’s a scalable, automated way to increase awareness, warm up your ICP, and capture mindshare early in the buying journey.

Pricing

Warmly’s pricing is modular and component-based.

You can choose the components that best match the needs of your business, as components are priced by output and not just a monthly fee.

There are 3 paid product plans that you can choose from:

AI Data Agent (Starts at $10,100/yr), which includes 5,000 credits, person-level web visitor de-anonymization (RB2B + Vector data), CRM integration, and access to our Coldly Contact Database.
AI Inbound Agent (Starts at $18,000/yr), which includes all AI Data Agent features, 10,000 credits, Intent-powered pop-ups (Warm Offers), AI chatbot & live video chat, and lead routing.
AI Outbound Agent (Starts at $24,000/yr), which includes 10,000 credits, automated signal-based outbound orchestration, email automation, LinkedIn automation, and email warmup.

➡️ Warmly’s pricing is ideal for larger SMB and MM companies with a growing or mature GTM motion with SDR, sales, and marketing functions.

How does Warmly compare to 6sense for marketing agencies?

Here are some of the key points to keep in mind when comparing Warmly to 6sense as a marketing agency:

1. Intent Data Granularity

Warmly: Tracks 1st, 2nd, and 3rd-party intent (website visits, LinkedIn job changes, competitor research) to identify real-time buyer signals.
6sense: Provides account-level intent aggregated across multiple channels, indicating which accounts are in-market.

2. Account Scoring & Prioritization

Warmly: Scores leads using signal-based criteria (ICP fit + multi-source intent) and routes them to reps instantly via Slack or CRM.
6sense: Uses AI-driven propensity and predictive analytics to prioritize accounts most likely to convert.

3. Integrations

Warmly: Native support for Slack, HubSpot, Salesforce, Outreach, LinkedIn Ads, Google Ads, and more.
6sense: Deep integrations with major CRM, marketing automation platforms, DSPs, and data warehouses for a unified revenue stack.

4. Personalization & Outreach

Warmly: Real-time visitor ID to contact level, AI Chatbot, and automated LinkedIn/email sequences based on signals.
6sense: Dynamic website personalization, email campaigns, and ad targeting powered by real-time account behavior.

5. Audience Building & Segmentation

Warmly: Builds real-time, signal-based audiences from website visits and web engagement for precise targeting.
6sense: Creates dynamic segments using firmographics, technographics, intent, and engagement signals.

6. Campaign Automation & Orchestration

Warmly: Orchestrates full-funnel workflows (email, LinkedIn, Slack alerts, ad syncs) triggered by signals.
6sense: Delivers full ABM campaign orchestration with playbooks, cross-channel activations, and real-time performance analytics.

7. Ad Targeting & Activation

Warmly: Signal-based audience builder; DemandGen AI pushes audiences to LinkedIn, Google, and other ad platforms.
6sense: Account lists and audience sync for ABM and ad campaigns.

8. Pricing & Plans

Warmly: Starts at $10,100/year (AI Data Agent); higher tiers (Inbound/Outbound Agent) range from $18,000–$24,000/year; modular options available.
6sense: Custom enterprise pricing based on seats, data volume, and modules; typically $60,000–$100,000/year for most companies.

Pros & Cons

✅ Identifies both companies and individuals visiting your website.

✅ Enriches each identified lead with detailed B2B intelligence and reveals intent data.

✅ Best-in-class sales orchestration options.

✅ Live sales engagement capabilities.

✅ Reveals your hottest leads in real-time.

❌ Pricing is modular.

#2: Salespanel

Best for: Capturing and automatically qualifying website leads.

Similar to: Dealfront, ZoomInfo.

Salespanel is a marketing analytics and lead generation solution designed to help agencies effectively identify, track, and qualify leads.

It’s a solid alternative to 6sense for marketing agencies if you’re looking for a more precise lead qualification solution.

Features

Customer journey tracking that collects touchpoints and signals your client’s leads leave across channels, including web forms, landing pages, live chats, and email campaigns.
Rule-based lead scoring workflows that helps your team prioritize leads, ensuring that sales teams focus on prospects with the highest potential.
Dynamic lead segmentation allows users to categorize leads based on individual, firmographic, demographic, and behavioral attributes.

Pricing

Salespanel has three plans, two of which have the same starting price:

Salespanel Customer Data Platform: Starting at $99/mo, includes up to 10,000 monthly visitors with up to 10% deanonymized traffic. You’ll be charged $10/mo for every additional 1,000 visitors.
Salespanel Account Reveal: Starting at $99/mo, includes up to 2,000 monthly visitors with up to 60% deanonymized traffic. You’ll be charged $40/mo for every additional 1,000 visitors.
Custom Pricing: Custom traffic volume with up to 60% deanonymized traffic. Includes everything in Account Reveal plus advanced customization options.

There’s also a 14-day free trial for the first two packages.

Note: All plans are annual, similar to 6sense.

Pros & Cons

✅ Comprehensive analytics tools.

✅ Easy setup and user-friendly interface.

✅ Best-in-class integrations when compared to alternatives.

❌ The costs can easily add up, given the caps and limitations in the essential packages.

❌ Annual plans only, similar to 6sense.

#3: Dealfront

Best for: GDPR-compliant B2B prospecting and lead generation.

Similar to: Lead Forensics, Warmly.

Dealfront is a B2B sales intelligence and website visitor identification solution created by merging Echobot and Leadfeeder.

It holds data on millions of EU-based B2B contacts, making it a good alternative to 6sense if your marketing agency is working with clients in Europe.

Features

Identifies companies visiting your site and delivers on-site intent insights.
An in-depth GDPR-compliant B2B database primarily focused on European data (34M+companies and 106M+contacts) and deep coverage of specific European regions (e.g., Benelux, DACH, Nordics, etc.).
Browser extension for finding relevant B2B data on the go.

Pricing

Dealfront has separate pricing for its sales intelligence and website traffic deanonymization.

Dealfront's sales intelligence plan does not have flat fees, so you’ll need to contact its team for precise pricing details.

Regarding website visitor identification, there’s a limited free plan that allows you to identify up to 100 monthly website visitors but excludes all other Dealfront features.

This means your team won’t get any other data on the companies visiting your website, not even essential contact details.

The paid plan starts at €165 per month, with the final price depending on the number of identified companies.

The website visitor identification plan has a 14-day free trial.

Note: Subscriptions are priced per website. So, if you want to track and identify visitors on multiple websites, you’ll have to pay separately for each.

Pros & Cons

✅ GDPR-compliant data.

✅ 30+ trigger events you can set up to alert you when a relevant change in a prospect’s profile occurs (e.g., job changes, bankruptcy notices, etc.).

✅ A comprehensive range of CRM integrations.

❌ Can identify only companies, and even those with a low accuracy level.

❌ Focused on the European market, with a particular emphasis on the DACH region.

#4: ZoomInfo

Best for: Comprehensive sales management and automation.

Similar to: Lead Forensics, Factors AI.

ZoomInfo’s sales platform combines a massive B2B database with a wide range of sales management features.

This makes it a strong alternative to 6sense for large marketing teams looking to handle all ABM processes from a single point of control.

Features

Identifies companies visiting your site and reveals essential B2B information on them.
A comprehensive B2B database with over 260M professional and 100M company profiles and 135M verified phone numbers.
AI-powered ICP search and optimization that helps you create more precise ICP profiles and find the accounts that match them in ZoomInfo’s extensive database.

Pricing

ZoomInfo has three separate plans for Sales, Marketing, and Talent teams.

However, ZoomInfo doesn’t disclose prices for either, so you’ll have to contact its sales team for a custom quote.

ZoomInfo’s price will be primarily based on:

Features and functionality.
Number of licenses.
Credit usage.

Pros & Cons

✅ Features that enable more precise ad targeting and retargeting for marketing teams.

✅ Wide range of sales engagement options, from web chats and forms to automated outreach sequences.

✅ Above-average coverage of B2B data for North American businesses.

❌ One of the most expensive solutions on the market, similar to 6ense.

❌ Limited intent data when compared to ZoomInfo alternatives.

#5: Factors AI

Best for: Marketing agencies looking for detailed marketing attribution.

Similar to: UnifyGTM.

Factors AI is an AI-powered marketing analytics platform that empowers businesses to enhance their sales pipelines by capturing and analyzing cross-channel intent signals.

It’s a good alternative to 6sense for marketing agencies looking to identify website visitors and track their engagement with your marketing efforts.

Features

Multi-touch attribution, including LinkedIn ad campaign attribution and retargeting, content attribution, and even offline event analytics.
Funnel analysis that maps out the entire customer journey and lets you track how leads progress through the pipeline, identify touchpoints, and detect bottlenecks.
The tool also provides tools for segmenting, scoring, and analyzing high-intent accounts.
LinkedIn Adpilot that helps marketing teams improve LinkedIn targeting and messaging with refined audiences, intent-based campaigns, automated optimizations, and measuring ROI.

Pricing

Factors AI has a free forever plan that lets you identify up to 200 companies visiting your website per month.

It also provides customer journey timelines, starter GTM dashboards, up to 5 segments and 20 custom reports.

If you need access to more versatile features, there are three paid plans to choose from:

Basic: $549/mo, which includes 5 seats, 3000 identified companies, advanced GTM dashboards, advanced website analytics, custom metrics and KPIs, and more.
Growth: $1,299/mo, includes up to 10 seats, 8000 identified companies, LinkedIn attribution, ABM analytics, account scoring, etc.
Enterprise: Custom pricing, up to 25 seats, custom number of identified companies, multi-touch attribution (campaigns, content, offline events & more), up to 15 alerts on Slack / MS Teams, etc.

Pros & Cons

✅ Automatic lead scoring and qualification.

✅ Good integrations when compared to alternatives.

✅ Intuitive interface, according to customers of the tool.

❌ Issues with capturing and accurately identifying website leads, which is why some marketing leaders have been looking for Factors AI alternatives.

❌ Multi-touch attribution is available only on its top pricing tier.

#6: Visitor Queue

Best for: Identifying website visitors and personalizing your site to them as they browse it.

Similar to: Lusha, Warmly.

Visitor Queue is a website visitor identification tool that helps you tailor your website for specific leads and segments.

Features

Customizable filters that you can use to create lead segments or exclude website visitors who don’t match your ICP from showing up in your dashboard.
Automatically assign prospects who fall into a specific category to the sales rep in charge of managing them.
You can send emails to warm leads directly from the platform.
Personalize your website to your prospects: Visitor Queue helps you customize your website on an individual basis for your prospects that fall within your ICP, personalizing their view of your website.

Pricing

Visitor Queue offers as many as 11 pricing plans based on the number of unique companies captured per month:

▶️ 100 companies - $31/mo for unlimited users and websites (only available as an annual contract).

▶️ 300 companies - $89/mo.

▶️ 500 companies - $109/mo.

▶️ 1,000 companies - $189/mo.

▶️ 2,000 companies - $299/mo.

▶️ 5,000 companies - $469/mo.

▶️ 10,000 companies - $749/mo.

▶️ 15,000 companies - $989/mo.

▶️ 20,000 companies - $1,249/mo.

▶️ 30,000 companies - $1,799/mo.

▶️ 40,000 companies - $2,299/mo.

Pros & Cons

✅ You’ll get unlimited users and websites on each plan, making it ideal for large agencies.

✅ Lets you deliver personalized content for leads on your website.

✅ Generally more affordable than other alternatives on the market.

❌ Limited visitor data with only basic contact details.

❌ There are integration issues, according to G2 reviews.

#7: UnifyGTM

Best for: Accessing multiple intent data sources and combining them with AI sales agents.

Similar to: Warmly, ZoomInfo.

UnifyGTM’s visitor identification solution helps sales reps drive pipeline by giving them access to multiple intent data sources, AI, and automations.

The platform is a good alternative to 6sense for agencies looking for an all-in-one solution for warm outbound.

Features

Get access to 10+ data sources to identify when prospects are ready to buy from you, featuring 1st and 3rd party signals.
Automated Plays that help you craft custom prospecting, enrichment, AI research, and sequencing workflows that run on autopilot for your sales team.
Multi-touch Sequences that let your team reach buyers where they are by sending them personalized messages directly through UnifyGTM with managed deliverability.
Leverage UnifyGTM’s AI Agent to scale account research and personalized messaging on your website. The platform uses artificial intelligence to scrape websites, Google and CRM data to engage with your prospects.

Pricing

UnifyGTM has a tiered subscription pricing as well as a credit-based system for using the platform’s features to reveal companies, phone numbers, and email addresses:

Growth: $700/month when billed annually, which gives you access to 30,000 credits, 2 Active Plays, 3 platform users, 1 email-sending user, and 5 Unify managed inboxes.
Pro: Custom pricing, which gives you access to 100,000 credits, unlimited Plays, 5 platform users, 2 email-sending users, and a white glove onboarding experience.
Enterprise: Custom pricing, which gives you access to 200,000 credits, 10 platform users, 5 email-sending users, and SSO.

You can purchase credits separately if you run out of credits in your existing paid plan.

UnifyGTM’s credit-based system charges you:

0.1 credit for each revealed company per month.
2 credits for each B2B email you reveal per month.
4 credits for each mobile phone number you reveal per month.
1 credit per B2B champion tracked per month.
5 credits per new hire per month.

➡️ Check out our detailed UnifyGTM pricing guide to figure out if the tool is the right option for you.

Pros & Cons

✅ Get access to intent signals from 10+ sources, covering first-party and third-party data.

✅ Automated Plays and Sequences.

✅ AI Agents that engage with your readers in real-time.

❌ Limited visitor identification features, which is why some brands have been looking for UnifyGTM alternatives.

❌ The pricing model does not fit the budgets of smaller companies and start-ups.

#8: Common Room

Best for: Capturing buying signals across multiple marketing channels.

Similar to: Koala, Snitcher.

Common Room is a customer intelligence solution that tracks and aggregates various intent signals to help you detect qualified leads.

In addition to its pre-built signals, it lets you set up custom signals tailored to your target market, ICP, and business goals.

Its customization options and the granularity of the insights it provides make it a good alternative to 6sense for marketing agencies.

Features

AI-powered engine that captures buying signals anywhere on the web, summarizes them into comprehensive lead profiles, and auto-surfaces accounts that best match your ICP.
AI-driven lead scoring helps you prioritize surging accounts.
Lets you set up automated workflows triggered by specific signals.

Pricing

Common Room has three pricing tiers:

Starter: Starting at $999/mo, includes 2 seats, up to 35k contacts, unlimited alerts, workflows, and segments.
Team: Starting at $1,999/mo, includes 3 seats, up to 100k contacts, and everything in Starter.
Enterprise: Custom price, up to 10 seats, 200k contacts included, all integrations, and everything in Team.

All plans are annual only.

Pros & Cons

✅ Options for setting up automated workflows.

✅ Tracks intent signals across the web.

✅ User-friendly interface.

❌ Annual billing only, similar to 6sense.

❌ Limited customization options.

#9: UpLead

Best for: Lower-budget sales teams looking for verified B2B emails, mobile numbers, and intent data.

Similar to: Common Room, Snitcher.

UpLead offers a cost-effective B2B lead generation platform trusted by more than 4,000 businesses, including Google, Salesforce, Microsoft, Amazon, and more.

The platform is a proper alternative to 6sense for marketing agencies looking for a cost-effective solution with a good enough data accuracy.

Features

Get access to more than 160 million business contacts worldwide in over 200 countries.
Enrich your sluggish contact list with 50+ data fields, including verified emails, contact numbers, social links, and more data.
Prospect 16,000+ technology data points to find companies using competitive or complementary technologies and turn them into sales.
UpLead's Intent Data feature helps you find consumption patterns, identify hot leads, and optimize reachouts.

Pricing

UpLead offers a 7-day free trial plan. Other than that, it has three premium plans:

Essentials: $99 per month for verified emails, mobile phones, and CRM integration.
Plus: $199 per month, which adds data enrichment, email pattern intel, technographics, advanced filters, and suppression list uploads.
Professional: Custom pricing, which adds buyer intent data, all search filters, full API access, and advanced CRM integrations.

Pros and Cons

✅ Real-time email finder and verification tool.

✅ Integrates with Salesforce, HubSpot, Zoho, Pipedrive, and many more.

✅ The platform provides over 50 advanced search filters.

❌ New customers may still experience a learning curve when navigating all features.

❌ Compared to some competitors, UpLead has a smaller database of contacts.

#10: Snitcher

Best for: Real-time company-level identification via IP-to-company mapping.

Similar to: Visitor Queue.

Snitcher is a B2B lead generation and sales acceleration tool that identifies website visitors and tracks their engagement with it, mapping out their customer journey.

This makes it a good alternative to 6sense for marketing teams looking to build better-targeted, more personalized campaigns on top of intent data.

Features

Uncovers companies visiting your website and enriches them with essential B2B and contact data, letting you track their journeys from start to finish.
Lets you put lead scoring on autopilot by assigning points based on predefined criteria, and then automatically moving leads into specific segments.
Integrates with Google Analytics and enriches it with the intelligence it revealed, providing a complete picture of your website performance, target audience, and key accounts.

Pricing

Snitcher’s pricing is based on the number of identified website visitors.

It starts from €59/mo for up to 100 identifications and can go up to €1.339/mo for up to 10,000 identifications.

If you need more than that, you can get a custom package.

There’s also a 14-day free trial.

Pros & Cons

✅ Native integration with Google Analytics.

✅ Easy set up when compared to alternatives on the market.

✅ All plans include access to all features.

❌ Reveals only company accounts, similar to 6sense.

❌ Lack of advanced filtering and segmentation.

Reveal your website’s visitors and reach out to them with Warmly’s automation capabilities

That was it from our list of the 10 best 6sense alternatives on the market in 2025 for marketing agencies looking to scale ABM campaigns for their clients.

That will help you put your message out to your hottest prospects before your competitors even know they're in-market.

Here’s what else you’ll get by signing up for Warmly:

The ability to identify potential buyers by tracking their interactions with your website and getting insights into their interest level.
A wide range of accurate prospect contact details, directly from the Coldly database, helping you reach the right people.
Simplify your meeting process with automatic meeting scheduling that removes the back-and-forth, ensuring a frictionless booking experience.
Automatically send leads to the right salesperson and notify them via Slack if a high-intent lead is active on your website.
A Bombora integration that helps you proactively reach out to your warm leads and track who’s researching terms relevant to your product and brand, and get in front of them before your competitors do.
Automate the search for high-potential prospects using AI technology, ensuring your sales team focuses on the right opportunities.

Book a live demo to see it in action first.

AI for Sales Prospecting: How to Use It? [2025] - Learn how AI is being used for sales prospecting in 2025 and discover the best AI-powered platforms for it.
AI Marketing Agents: Use Cases and Top Tools for 2025 - Wondering what AI marketing agents are and how to best implement them? You’ll find all the info you need in this detailed guide.
AI in Sales and Marketing: How to Get More Sales? - AI can help you close more deals before you know it - learn how.
Best 10 AI Sales Agents In 2025 [Reviewed] - Need a sales agent that never sleeps? Find the one that best fits your use case in our in-depth review.
AI Email Marketing: How To Use It In 2025? - Want to improve open, reply, and click-through rates? AI can help you master the art of email marketing - find out how to leverage it for optimal results.
10 Best AI Sales Tools for B2B Teams [2025] - Shortlist of the top 10 AI-powered sales tools to help you find more high-quality leads and close more deals.

‍

Top 10 6sense Alternatives for Enterprises In 2025

Time to read

Alan Zhao

The ABM platform’s website deanonymization solution helps you identify anonymous website visitors by matching their IP addresses and behavior data with its intent database.

However, some enterprise-grade customers of the platform are not happy with its outdated prospect info, duplicate records, and the fact that they cannot track intent down to the contact level to refine their messaging.

In other words, industry challengers are tired of shooting in the dark while paying top dollar.

In this guide, I’ll cover the 10 best 6sense alternatives in 2025 for enterprises that will help you identify accounts (some of them also offer contact-level data) and then reach out to them.

TL;DR

Warmly offers the best alternative to 6sense for enterprises with its real-time contact-level visitor identification, signal-based outreach, and live engagement capabilities like AI chatbot and video calls.
All-in-one sales tools like ZoomInfo and Lead Forensics are ideal for enterprises seeking large B2B databases paired with visitor identification and sales automation.
On the other hand, there are tools like Bombora and Demandbase that can help you strengthen ABM campaigns through advanced intent tracking, ad targeting, and account-based personalization.

Before we start, I want to go over some of the main reasons why some enterprise teams have been looking to switch from 6sense: ⤵️

Why have some enterprises been considering switching from 6sense in 2025?

The main reasons why enterprises have been looking to switch from 6sense include its outdated database of prospect info, the fact that sales reps have to deal with duplicate records and existing customers, and that 6sense is not capable of tracking contact-level intent.

But don’t get me wrong here, I’m not trying to claim that 6sense is a bad platform that enterprises need to run from.

In fact, there are dozens of enterprise users who are happy with the platform’s depth of features, integrations with sales platforms and CRMs, and how well it lets them align their team with marketing.

However, some customers have been dissatisfied with the sales intelligence platform for several reasons:

#1: Outdated prospect info

The #1 complaint from enterprise customers about 6sense has been about its outdated prospect info.

The thing about outdated prospect information is that it feels like you’re late to a party. The once ‘’in-market’’ accounts have either chosen a solution already, or the prospect has already switched jobs.

What that means for SDRs is that they have to start verifying the information in other platforms, such as LinkedIn and Apollo, spending time they could have otherwise spent selling.

‘’That said, in my segment, the info was outdated more often than not. I frequently hit stale titles, departed contacts, or reassigned direct dials—especially at fast‑growing companies. Even intent signals sometimes lagged, so “in‑market” accounts had cooled by the time I reached out.’’ – G2 Review.

#2: Full of duplicate records and existing customers

Next up, a verified enterprise user of the solution mentions that their team are unhappy with how many duplicate records there are inside 6sense’s platform.

On top of that, they’re not happy with how the platform cannot differentiate between a hot lead and an existing customer due to the platform’s poor integration with their Salesforce instance.

‘’I find that a majority of the accounts listed as hot are existing customers. As someone who only deals with net new accounts, I would love to be able to see an accurate list of only non-customers. It makes sense that a current customer would be looking up info on our company, I just want to be able to see prospects. I think if it were integrated better with our Salesforce instance, I would be far more inclined to recommend it to someone. It's full of duplicate records and existing customers.’’ – G2 Review.

#3: Cannot track intent down to the contact level

Last but not least, enterprise users wish the platform could track intent down to the contact level (i.e., you know that Josh from Oracle is looking for a solution, not Oracle).

➡️ There are platforms on the market (hint: Warmly) that can help you identify buyer intent at the contact level and not only at the account level.

‘’It's also frustrating that we cannot track intent down to the specific contact.’’ – G2 Review.

What are the best 6sense alternatives for enterprises in 2025

The best 6sense alternatives for enterprises are Warmly, ZoomInfo & Lead Forensics with their visitor identification, intent data, and sales automation capabilities.

Here’s a comprehensive breakdown of each competitor:

1. Warmly

Use Case: Real-time contact-level visitor identification, signal-based outreach, AI chatbot, live engagement, and automated sales orchestration.
Price: AI Data Agent — from $10,100/year; AI Inbound Agent — from $18,000/year; AI Outbound Agent — from $24,000/year; modular pricing available.

2. ZoomInfo

Use Case: All-in-one sales management platform with a large B2B database, visitor identification, and sales automation.
Price: Custom pricing based on features, licenses, and credit usage.

3. Lead Forensics

Use Case: Real-time visitor identification with contact data, behavioral insights, and native CRM integrations.
Price: Essential — Custom pricing; Automate — Custom pricing.

4. Visitor Queue

Use Case: Personalized website content delivery for target accounts and lead segmentation via visitor identification.
Price: From $39/month (100 companies) to $2,299/month (40,000 companies); +$200/month for personalization; 14-day free trial.

5. RB2B

Use Case: US-focused individual and company visitor identification with Slack alerts and sales engagement integration.
Price: Free plan (200 monthly credits); Paid — from $119/month to $1,149/month; higher traffic custom priced.

6. Bombora

Use Case: Buyer intent monitoring and early-stage prospect discovery via content consumption tracking.
Price: Custom pricing; contact sales.

7. Koala

Use Case: Website visitor identification with intent insights, product usage tracking, and automated sales workflows.
Price: Free plan; Growth — from $1,000/month; Business — Custom pricing.

8. Lusha

Use Case: Global sales intelligence with advanced filtering, Bombora-powered intent signals, and AI-driven outreach.
Price: Pro — $49/user/month; Premium — $79/user/month; Scale — Custom pricing.

9. Demandbase

Use Case: Enterprise ABM orchestration with targeted ads, website personalization, and deep account insights.
Price: Custom pricing; platform fee + user fee.

10. Albacross

Use Case: EU-focused visitor identification with B2B enrichment, auto-segmentation, and sales alerts.
Price: Starter — from €99/user/month; Professional — from €159/user/month; Organization — from €199/user/month; 14-day free trial.

#1: Warmly

Warmly offers the best 6sense alternative for enterprises on the market with our signal-based revenue orchestration solution.

Behind this definition stands a simple yet powerful lead generation and conversion machine, as Warmly:

Picks up the buyer intent signals your prospects drop off on your channels and across the web.
Translates them into actionable insights to help you understand who your hottest leads are right now.
Leverages those signals and insights to orchestrate comprehensive outreach workflows.

Let’s get a closer look at some of the features that make Warmly an attractive solution for industry challengers:

Feature #1: Identifies your website visitors to the contact level

Unlike 6sense, Warmly lets you maximize your website’s lead generation potential by identifying both the companies and individuals visiting it.

You add a snippet of Warmly’s code to your website, and the platform will start revealing leads in minutes.

In addition to essential company and individual-level identification, Warmly will also enrich each visitor’s:

Contact data (email address, phone number, social media profiles, etc.).
Firmographics (company location, size, funding, etc.).
Demographics (individual names, job positions, etc.).
Technographics (tools and software a company utilizes).

This leads to:

Higher data quantity: Multiple sources expand match rates.
Higher data quality: Proprietary cleansing and confidence scoring validate accuracy.

💡 To maintain the robust data quality and quantity, we continuously monitor vendor performance and validate our proprietary matching algorithms.

➡️ These systems allow us to track quality and quantity metrics in real-time, ensuring that both contact-level and company-level data meet the high standards our customers expect.

Feature #2: Reveals your hottest leads based on intent data

We understand that knowing who your leads are is only one part of successful outreach and conversion.

This is why our platform collects intent data for each lead, allowing you to understand who your hottest leads are right now.

The platform captures three types of intent signals:

First-party intent, which includes intent signals, leads left in your channels (website, app, etc.), such as website visits, the specific pages they visited, time spent on high-intent pages, recurring visits, etc.
Second-party signals, which come from monitoring LinkedIn for things like job change intent, new funding rounds, etc.
Third-party intent, including web searches that include keywords relevant to your product, visits to competitors’ websites or interactions with their ads, etc.

As a result, your sales reps will get:

A complete overview of which of your leads are most likely to convert right now.
Critical insights into each lead, which they can leverage to tailor their outreach strategies accordingly.

💡 What’s more, your team will be able to deliver personalized pop‑ups that feel helpful, not intrusive, such as a custom piece of content, a relevant case study, or a direct link to book time with your team.

We call these high-converting pop-ups Warm Offers because we knew that both SDRs and users are tired of one-size-fits-all generic CTAs.

Warmly identifies visitors by company, behavior, and intent and then dynamically personalizes the pop-up content based on their buyer journey.

Feature #3: Signal-based sales orchestration

I understand that regardless of how good and alert your sales reps are, some prospects always fall through the cracks.

Warmly handles this by enabling you to automate essential outreach workflows, ensuring you’ll never miss a high-value opportunity again.

Firstly, there’s the Orchestrator, which enables you to set up automated email and LinkedIn outreach sequences by:

Specifying the trigger that sets the sequence in motion (e.g., a visitor matching your ICP lands on your website).
Defining the criteria the visitor needs to meet to be targeted (company size, industry, individual’s job role, etc.).
Specifying the frequency at which you want the workflows to run and the maximum number of people targeted in a single account.
Deciding on the action you want the Orchestrator to take (send contextual email and/or personalized LinkedIn DM or connection request).

You can try it out: 👇

‍

Finally, Warmly lets you automate lead routing, as your reps will be notified in Slack the second a high-intent lead or visitor matching your ICP lands on your website.

Feature #4: A B2B Prospect Database: Coldly

Warmly comes with Coldly, a database with 200M+ accounts and contacts, which gives your sales team an excellent starting point for prospecting.

Coldly includes all the B2B data your sales reps need to make initial contact, including:

Validated emails.
Phone numbers.
LinkedIn profiles.

Our database also provides 25+ B2B filters and customizable data filters that you can set up, enabling your sales team to build highly targeted prospect lists in a few seconds.

Coldly also has a browser extension that lets you scrape essential B2B contact data from any source on the web, including LinkedIn profiles, company websites, etc.

You will have both accurate contact data and the right tools to pick up buyer intent signals and set up workflows on top of them.

Feature #5: Live video chat

Warmly enables your sales reps to engage leads directly via on-site live video chat.

Your team can do what they do best - engage high-quality leads while they’re still hot and nurture them into conversion.

Reps can then leverage the data Warmly revealed to further nurture, warm up, and convert leads.

Warmly’s Integrations

Warmly integrates with a wide range of platforms, including:

OpenAI.
Slack.
Apollo.
Outreach.
Demandbase.
6sense.
Clearbit.
People Data Labs.
And more.

In addition to deep integrations with several lead intelligence platforms, Warmly provides a Warm Bundle: partner discounts for over 25 sales, marketing, and GTM tools.

This way, you can access many relevant tools and combine them with Warmly at a fraction of their usual price.

Pricing

Warmly’s pricing is modular and component-based.

You can choose the components that best match the needs of your business, as components are priced by output and not just a monthly fee.

There are 3 paid product plans that you can choose from:

AI Data Agent (Starts at $10,100/yr), which includes 5,000 credits, person-level web visitor de-anonymization (RB2B + Vector data), CRM integration, and access to our Coldly Contact Database.
AI Inbound Agent (Starts at $18,000/yr), which includes all AI Data Agent features, 10,000 credits, Intent-powered pop-ups (Warm Offers), AI chatbot & live video chat, and lead routing.
AI Outbound Agent (Starts at $24,000/yr), which includes 10,000 credits, automated signal-based outbound orchestration, email automation, LinkedIn automation, and email warmup.

➡️ Warmly’s pricing is ideal for larger SMB and MM companies with a growing or mature GTM motion with SDR, sales, and marketing functions.

How does Warmly compare to 6sense for enterprises?

Here are some of the key points to keep in mind when comparing Warmly to 6sense:

1. Intent Data Granularity

Warmly: Tracks 1st, 2nd, and 3rd-party intent (website visits, LinkedIn job changes, competitor research) to identify real-time buyer signals.
6sense: Provides account-level intent aggregated across multiple channels, indicating which accounts are in-market.

2. Account Scoring & Prioritization

Warmly: The world’s most intelligent TAM list builder that combines real-time signals, AI-powered enrichment, and automated orchestration to replace $1.8M/year in manual GTM operations.
6sense: Uses AI-driven propensity and predictive analytics to prioritize accounts (not contacts) most likely to convert.

3. Integrations

Warmly: Native support for Slack, HubSpot, Salesforce, Outreach, LinkedIn Ads, Google Ads, and more.
6sense: Deep integrations with major CRM, sales automation platforms, DSPs, and data warehouses for a unified revenue stack.

4. Personalization & Outreach

Warmly: Real-time visitor ID to contact level, AI Chatbot, and automated LinkedIn/email sequences based on contact-level signals.
6sense: Dynamic website personalization and email campaigns.

5. Pricing & Plans

Warmly: Starts at $10,100/year (AI Data Agent); higher tiers (Inbound/Outbound Agent) range from $18,000–$24,000/year; modular options available.
6sense: Custom enterprise pricing based on seats, data volume, and modules; typically $60,000–$100,000/year for most companies.

➡️ Warmly is better for enterprises looking for individual-level insights, streamlined personalization, and transparent, modular pricing, especially valuable for teams needing direct contact data and automated outreach.

Our platform is also compliant with all data privacy and security needs that an enterprise requires.

➡️ 6sense, on the other hand, shines in AI-powered account scoring, broad intent coverage, and deep ABM-focused analytics, but comes with higher costs, duplicate records, account-level data only, and often outdated prospect info.

Pros & Cons

✅ Identifies both companies and individuals visiting your website.

✅ Enriches each identified lead with detailed B2B intelligence and reveals intent data.

✅ Best-in-class sales orchestration options.

✅ Live sales engagement capabilities.

✅ Reveals your hottest leads in real-time.

❌ Pricing is modular.

#2: ZoomInfo

Best for: All-in-one sales management and automation.

Similar to: Lead Forensics.

ZoomInfo is a popular sales solution that combines a massive B2B database with a wide range of sales management features.

This makes it a powerful alternative to 6sense for large organizations looking to handle all sales processes from a single point of control.

Features

Identifies companies visiting your website and reveals essential intent data on them.
Massive B2B database with over 260M professional and 100M company profiles and 135M verified phone numbers.
AI-powered ICP search and optimization that lets you create more precise ICP profiles and find the accounts that match them in ZoomInfo’s extensive database.

Pricing

ZoomInfo offers three separate plans for Sales, Marketing, and Talent teams.

However, ZoomInfo doesn’t disclose prices for either, so you’ll have to contact its team for a quote.

ZoomInfo’s price, as we reviewed, will be primarily based on:

Features and functionality.
Number of licenses.
Credit usage.

Pros & Cons

✅ Capabilities that enable more precise ad targeting and retargeting.

✅ A comprehensive range of sales engagement options, from web chats and forms to automated outreach sequences.

✅ Good coverage of B2B data for North American businesses.

❌ One of the most expensive solutions on the market.

❌ Limited intent data when compared to other ZoomInfo alternatives.

#3: Lead Forensics

Best for: Real-time visitor identification combined with contact data and native CRM integrations.

Similar to: Warmly.

Lead Forensics is a leading B2B website visitor identification tool designed to help businesses uncover and analyze their anonymous website visitors.

It’s a viable alternative to 6sense for organizations looking for detailed insight into the sales campaigns that work and native CRM integrations.

Features

Identify anonymous visitors and reveal valuable data, including company information, contact and LinkedIn details, and behavioral insights.
Get instant alerts when your configured ICP businesses visit a specific section of your website, complete with contact information and behavioral intel.
Use the Lead Forensics intelligence reports to get detailed insight into the campaigns that work, how your website is performing, and which tactics are really making a difference.

Pricing

You can test out Lead Forensics for free for a limited time period by filling out a form. Other than that, it offers two paid plans:

Essential: Custom pricing.
Automate: Custom pricing.

Pros & Cons

✅ Has an intuitive design, making it easy for users to navigate and use features effectively.

✅ Exclusively identifies leads who opt out of filling out forms at the last moment.

✅ Native integration with Salesforce.

❌ Occasional concerns regarding data accuracy, such as company and contact information, which is why some people have been looking for Lead Forensics alternatives.

❌ Can be expensive, with some customers mentioning long contract terms and moderate to high costs.

#4: Visitor Queue

Best for: Displaying personalized content to key accounts and segments.

Similar to: Warmly, Koala.

Visitor Queue’s website visitor identification platform lets you personalize your website for specific leads and target audiences, so you can provide tailored experiences.

The platform is a viable alternative to 6sense for enterprises with its advanced filtering options for creating lead segments or excluding website visitors who don’t match your ICP.

Features

Advanced filtering options for creating lead segments or excluding website visitors who don’t match your Ideal Customer Profile from showing up in your dashboard.
Lets you display relevant content to key accounts and segments.
Identifies company-level accounts visiting your website.

Pricing

Visitor Queue has as many as 11 pricing plans, whose cost depends on the number of unique companies captured per month:

▶️ 100 companies - $39/mo.

▶️ 300 companies - $89/mo.

▶️ 500 companies - $109/mo.

▶️ 1,000 companies - $189/mo.

▶️ 2,000 companies - $299/mo.

▶️ 5,000 companies - $469/mo.

▶️ 10,000 companies - $749/mo.

▶️ 15,000 companies - $989/mo.

▶️ 20,000 companies - $1,249/mo.

▶️ 30,000 companies - $1,799/mo.

▶️ 40,000 companies - $2,299/mo.

However, if you need website personalization, you’ll have to pay an extra $200 per month.

There’s also a 14-day free trial available.

Pros & Cons

✅ Unlimited users on each plan.

✅ Lets you deliver personalized content for leads on your website.

✅ You’ll be able to gain insights into visitor behavior.

❌ Limited visitor data, only basic contact details.

❌ Integration issues.

#5: RB2B

Best for: Identifying US website visitors and integrating with your sales engagement platform.

Similar to: Lusha, Warmly.

‍

RB2B’s website traffic deanonymization platform can reveal individuals who land on your website, provided they’re from the US.

If you run a US-based enterprise business and need a tool that identifies both companies and individuals, then RB2B can be a viable alternative to 6sense.

Features

Pushes visitors’ LinkedIn profiles to your Slack as soon as it identifies them.
Lets you set up filters to drill down on high-value visitors.
The platform integrates with sales engagement platforms, allowing you to add identified visitors to automated outreach sequences.

Pricing

RB2B offers a free forever plan with 200 monthly reveal credits that send visitors’ profiles to Slack. However, that’s about everything it offers.

If you want more credits, you can upgrade to its paid plan, which starts at $119 per month and can go up to $1,149 per month if your website traffic has 8,001-10,000 visitors.

Plans for higher traffic volumes have custom prices.

Pros & Cons

✅ Unlimited users on the paid plan.

✅ Easy to use.

✅ Easy set up and configuration.

❌ Very limited functionality.

❌ Expensive for what it offers when compared to other RB2B alternatives.

#6: Bombora

Best for: Buyer intent monitoring and early-stage prospect discovery.

Similar to: Demandbase.

The tool is a viable alternative to 6sense for enterprises that want to reach out to prospects before they start actively looking for a solution.

Features

Company Surge Intent Scoring that detects which companies are “surging” in interest around your solution based on content consumption patterns across the web.
Tracks content consumption behavior across a cooperative network of 5,000+ B2B content publishers.
Topic clusters & customization: Choose from thousands of B2B-relevant topics or create your own clusters based on your unique product category.
CRM & ABM platform integrations: Push intent data directly into your CRM, MAP, or ABM platform to dynamically trigger outreach or prioritize accounts.

➡️ Warmly has an integration with Bombora, meaning you’ll get access to in-depth third-party intent data simply by subscribing to Warmly.

Pricing

Bombora does not publish prices or details about its packages. You can request a demo or contact its sales for more details.

Pros & Cons

✅ Integrates with CRMs and platforms like Salesforce, HubSpot, and LinkedIn, so reps can see real-time intent data layered on top of existing accounts.

✅ Tracks a wide range of intent topics and has high accuracy rates.

✅ Robust integrations with numerous sales and marketing tools.

❌ Its analytics reports leave a lot to be desired.

❌ Expensive, especially for smaller teams.

#7: Koala

Best for: Revealing website intent and tracking product usage metrics.

Similar to: Lusha.

Koala offers a comprehensive sales platform that identifies website visitors, reveals their intent, and tracks product usage. Its insights can be used to automate essential sales workflows.

It’s a good alternative to 6sense if you need more granular intent data paired with product usage information to create more cross-selling and upselling opportunities.

Features

Automated ICP scoring based on your historical data and newly won deals.
AI-powered content reports analyze intent and content that leads to conversion, automatically suggesting new custom signals for your business.
Automated CRM syncing and enrichment to reduce your reps' manual workload.

Pricing

Koala has a free forever plan that lets you onboard up to three users and provides:

5k Clearbit reveal credits/mo.
250 account limit.
250 Slack alerts/mo.
Standard integrations.
Prospector.

If you need more, you can subscribe to one of two paid options:

Growth: Starting from $1,000/mo, includes everything in Free, plus 10k Clearbit reveal credits/mo, custom AI agents, unlimited accounts and Slack alerts.
Business: Custom pricing, includes everything in Growth, plus a custom number of users, custom Clearbit limits, lead scoring, content reports, automations, etc.

Pros & Cons

✅ Tracks product usage and translates it into actionable insights.

✅ Automated lead scoring.

✅ Automated outbound messages let you streamline outreach.

❌ Unintuitive interface.

❌ No live lead engagement features, which is why some people have been looking for Koala alternatives.

#8: Lusha

Best for: Teams looking for user-centric design, global coverage, and advanced filtering capabilities

Similar to: Koala.

Lusha offers an AI-integrated sales intelligence solution known for its user-centric design, global coverage, and advanced filtering capabilities, which make it easy to search and drill through prospects.

The way its intent signals work is that you can log in to your Lusha Dashboard and click on settings from the navigation bar above. After that, you can go to Intent and be able to set intent topics to get started.

Features

Select the Bombora Intent topics that are most relevant to your business to surface the accounts showing the most buying activity.
Automatically enrich your database on any CRM or CDP solely by using contact email addresses or a LinkedIn URL.
Open Lusha Extension on LinkedIn, Sales Navigator, Recruiter, Salesforce, or any company site to access contact and company info in seconds.
Generate AI-powered email sequences for cold outreach, product demo requests, or career opportunities with dynamic fields that autofill based on lead details.

Pricing

Lusha offers a free forever plan limited to one user. Other than that, it has three premium plans:

Pro: $49 per user per month, which adds bulk show, CSV enrichment, and job change alert.
Premium: $79 per user per month, which adds 20% off per phone credit, CSV enrichment, and job change alerts.
Scale: Custom pricing, which adds team management, intent signals, and intent filters.

Pros and Cons

✅ Lusha integrates with popular CRM platforms like Salesforce and HubSpot, facilitating smooth data import and management processes.

✅ Offers bulk APIs to retrieve up to 100 contacts at once with bulk API.

✅ You can select the Bombora Intent topics that are most relevant to your business.

❌ The intent signals functionality is a part of the Scale pricing plan, which has custom pricing.

❌ The UI and dashboard aren't beginner-friendly and lack essential prospecting features, which is why some sales teams have been looking for Lusha alternatives.

#9: Demandbase

Best for: Identifying and targeting the right customers with the right message to support your account-based marketing.

Similar to: Warmly, ZoomInfo.

Demandbase offers a solution for enterprise ABM teams, boasting a wide range of features designed for sales, marketing, and advertising departments.

It’s a viable alternative to 6sense for enterprise companies looking to retarget prospects at scale with relevant messages and provide leads with a tailored website experience.

Features

Account-based marketing orchestration enables you to create customizable workflows aimed at specific accounts/audience segments.
Ad targeting options help enterprises display personalized ads to high-value accounts.
Real-time website personalization leverages intent and B2B data to provide each target account with a tailored web experience, including everything from messaging and images to offers and CTAs.
Actionable sales insights: Demandbase helps you close more deals by knowing who is ready to buy and when to reach out with deep account insights.

Pricing

Demandbase does not include its pricing, so you’d have to contact their team to get a quote.

➡️ The only thing revealed on its website is that its pricing model includes a platform fee that covers all the essential services and a flat user fee that scales according to your needs.

Pros & Cons

✅ Targeted B2B advertising and retargeting.

✅ Full suite of ABM tools, including account insights, intent data, and personalized campaign orchestration.

✅ Sales insights that your team can use to prioritize accounts.

❌ The platform has a steep learning curve, according to verified reviews.

❌ On the higher end in terms of pricing, similar to tools like 6sense and ZoomInfo.

#10: Albacross

Best for: Enterprises looking for visitor identification in the EU market.

Similar to: Koala.

Albacross’s website visit identification platform is primarily geared toward the EU market, unlike tools like RB2B that focus on the US.

It provides a solid range of features for its price, making it a more cost-efficient alternative to 6sense for enterprises looking to cut costs.

Features

Identifies companies visiting your website with above-average accuracy rates and enriches them with B2B, first-party intent, and limited third-party intent data.
Auto segmentation based on built-in and custom filters.
Automated alerts notify your reps when a lead takes a relevant action, enabling them to react promptly.

Pricing

Albacross has three pricing plans:

Starter: Starting at €99/user/mo, includes 25 high-intent on-site leads revealed, 150 verified emails, AI-powered segmentation and ICP recommendations, etc.
Professional: Starting at €159/user/mo, everything in Starter, plus 40 high intent leads and 250 verified emails, 5/week off-site buying signals, no limit on automated sequences, etc.
Organization: Starting at €199/user/mo, everything in Professional, plus 50 high intent leads and 400 verified emails, 10/week off-site buying signals, advanced security settings, etc.

There’s also a 14-day free trial to try Albacross’s functionalities before subscribing.

Pros & Cons

✅ Fully GDPR-compliant.

✅ User-friendly.

✅ Tracks an unlimited number of visitors on each plan.

❌ Reveals only company visitors, unlike other alternatives on the market.

❌ Limited intent data when compared to other solutions.

Reach out to solution-ready prospects with Warmly’s identification and automation capabilities

That was it from our comprehensive list of the 10 best 6sense alternatives on the market in 2025 for enterprises looking to scale their ABM campaigns.

We believe that Warmly offers the best alternative to 6sense for enterprises not only because of contact-level website deanonymization, but also because of our engagement features, such as live video chat and AI chatbot.

That will help you engage leads while they’re still on your website and are burning hot.

If your team is serious about scaling outbound and nurturing inbound while aligning with marketing, Warmly is one of the smartest, most intent-driven ABM platforms out there.

Here’s what else you’ll get by signing up for Warmly:

The ability to identify potential buyers by tracking their interactions with your website and getting insights into their interest level.
A wide range of accurate prospect contact details, directly from the Coldly database, helping you reach the right people.
Simplify your meeting process with automatic meeting scheduling that removes the back-and-forth, ensuring a frictionless booking experience.
Automatically send leads to the right salesperson and notify them via Slack if a high-intent lead is active on your website.
A Bombora integration that helps you proactively reach out to your warm leads and track who’s researching terms relevant to your product and brand, and get in front of them before your competitors do.
Automate the search for high-potential prospects using AI technology, ensuring your sales team focuses on the right opportunities.

Book a live demo to see it in action.

AI for Sales Prospecting: How to Use It? [2025] - Learn how AI is being used for sales prospecting in 2025 and discover the best AI-powered platforms for it.
AI Marketing Agents: Use Cases and Top Tools for 2025 - Wondering what AI marketing agents are and how to best implement them? You’ll find all the info you need in this detailed guide.
AI in Sales and Marketing: How to Get More Sales? - AI can help you close more deals before you know it - learn how.
Best 10 AI Sales Agents In 2025 [Reviewed] - Need a sales agent that never sleeps? Find the one that best fits your use case in our in-depth review.
AI Email Marketing: How To Use It In 2025? - Want to improve open, reply, and click-through rates? AI can help you master the art of email marketing - find out how to leverage it for optimal results.
10 Best AI Sales Tools for B2B Teams [2025] - Shortlist of the top 10 AI-powered sales tools to help you find more high-quality leads and close more deals.

‍

Top 10 ZoomInfo Alternatives For Marketers In 2025

Time to read

Chris Miller

The platform enables teams to identify high-intent prospects, personalize outreach, and automate workflows, enhancing efficiency and effectiveness in sales and marketing efforts.

However, some users of the platform are not satisfied with its high and opaque pricing structure, outdated prospect information, and steep learning curve.

In this comprehensive guide, I’ll cover the 10 best ZoomInfo alternatives in 2025 for marketers that will help you identify accounts and then reach out to them.

TL;DR

Warmly offers the best alternative to ZoomInfo for marketing teams with its real-time contact-level visitor identification, signal-based outreach, and automated ad targeting.
Lead generation tools like Snitcher and Salespanel are ideal for companies focused on high-accuracy IP tracking, lead scoring, and simple setup.
On the other hand, platforms like Demandbase and 6sense can help you execute large-scale ABM campaigns with deep intent data and advanced orchestration, but they come with steeper learning curves and higher costs.

Before we begin, I want to go over some of the main reasons why some marketing leaders have been looking to switch from ZoomInfo: ⤵️

Why have some marketing teams been looking to switch from ZoomInfo?

The main reasons why some marketing teams have been looking to switch from ZoomInfo include its learning curve, expensive and non-transparent pricing, and its steep learning curve.

But don’t get me wrong here, I’m not saying that ZoomInfo is a terrible product that you need to run from.

Hundreds of users are happy with the platform’s combination of a massive B2B database with a wide range of sales management features.

Despite this, some marketers have been dissatisfied with the platform for a few reasons:

#1: The pricing is not transparent and can be quite high

One of the main complaints about ZoomInfo has been about its non-transparent pricing and how expensive it can get, even for small teams.

➡️ In our detailed ZoomInfo pricing guide, we identified that the pricing ranges between $24,800/year and $161,900/year, depending on your credit usage and seats.

‘’Some of the disliked features about ZoomInfo Marketing are high and opaque pricing.’’ – G2 Review.

#2: Prospect information can be outdated

Next up, users of the platform are not happy with the prospect information that they’re provided with, claiming that it can often be outdated.

➡️ Even though this can be said for a lot of other platforms on the market, ZoomInfo’s data inaccuracies seem to be a recurring issue across user reviews.

‘’One disadvantage of ZoomInfo Marketing is that once of the data isn’t always as accurate because of the contact details that can turn out outdated.’’ – G2 Review.

#3: Steep learning curve

Last but not least, users of the platform mention that the platform can be complex to use for marketers who are not used to sales intelligence platforms like ZoomInfo.

➡️ Such a learning curve can be a barrier to the adoption by your broader marketing team.

‘’It’s kind of overwhelming for new teams that have never used this kind of thing, especially the interface.’’ – G2 Review.

What are the best ZoomInfo alternatives for marketers in 2025

The best alternatives to ZoomInfo for marketers are Warmly, Snitcher, and Demandbase, with their real-time signal-based outreach capabilities, contact-level de-anonymization, and enterprise ABM orchestration features.

Here’s a comprehensive breakdown of the best competitors to ZoomInfo:

1. Warmly

Use Case: Real-time signal-based outreach, contact-level de-anonymization, and ad targeting.
Price: AI Data Agent — from $10,100/year; AI Inbound Agent — from $18,000/year; AI Outbound Agent — from $24,000/year; modular pricing available.

2. Snitcher

Use Case: High-accuracy, real-time company-level identification via IP-to-company mapping.
Price: From €59/month (100 IDs) up to €1,339/month (10,000 IDs); 14-day free trial; custom pricing for higher volumes.

3. Demandbase

Use Case: Enterprise ABM orchestration & personalized ad/website experiences.
Price: Platform fee + flat user fee (quote required).

4. Visitor Queue

Use Case: Website personalization & content targeting to key accounts.
Price: 11 tiers — from $39/month (100 companies) up to $2,299/month (40,000 companies); +$200/month for personalization; 14-day free trial.

5. Salespanel

Use Case: Automated lead capture & rule-based qualification.
Price: Customer Data Platform — $99/month (10k visitors) + $10 per additional 1k visitors; Account Reveal — $99/month (2k visitors) + $40 per additional 1k visitors; Custom plan available; annual billing.

6. RB2B

Use Case: US visitor deanonymization with Slack alerts & sales-engagement integration.
Price: Free plan (200 reveals/month); Paid — $119–$1,149+/month based on traffic; higher volumes custom priced.

7. 6sense

Use Case: Intent-driven ABM with AI email agents.
Price: Free plan (50 credits/month + basic features); Team/Growth/Enterprise tiers (quote required; average ACV ~$123,711).

8. Lead Forensics

Use Case: Real-time visitor ID + built-in contact data & CRM integration.
Price: Free trial; Essential & Automate plans — Custom pricing.

9. Common Room

Use Case: IP-based company ID + form-fill/person-level resolution with AI scoring.
Price: Free (500 contacts, 50 orgs); Starter — $625/month; Team — $1,250/month; Enterprise — Custom pricing; 14-day trial; annual billing.

10. Propensity

Use Case: SME-focused visitor identification with compliant intent modelling & account scoring.
Price: Free trial (top 100 accounts); Essential ABM — $1,000/month; Strategic ABM — $2,000/month.

#1: Warmly

Warmly offers the best ZoomInfo alternative on the market for marketing teams with our signal-based revenue orchestration platform.

Behind this fancy definition stands a simple yet powerful lead generation and conversion machine, as Warmly:

Picks up buyer intent signals your prospects drop off on your channels and across the web.
Translates them into actionable insights to help you understand who your hottest leads are right now.
Leverages those signals and insights to orchestrate comprehensive outreach workflows.

Let’s get a closer look at some of the features that make Warmly an attractive solution for marketing teams:

Feature #1: Identifies your website visitors to the contact level

Warmly lets you maximize your website’s lead generation potential by identifying both the companies and individuals visiting it.

The way it works is that you add a snippet of Warmly’s code to your website, and the platform will start revealing leads in minutes.

In addition to essential company and individual-level identification, Warmly will also enrich each visitor’s:

Contact data (email address, phone number, social media profiles, etc.).
Firmographics (company location, size, funding, etc.).
Demographics (individual names, job positions, etc.).
Technographics (tools and software a company utilizes).

This will give you a better idea of your leads, where they’re coming from, and how well they match your ICP.

➡️ Warmly’s code snippet can be added to event pages or email campaigns, allowing you to capture leads across your owned channels.

Feature #2: Reveals your warmest leads based on intent data

I understand that knowing who your leads are is only one part of successful outreach and conversion.

This is why Warmly collects intent data for each lead, allowing you to understand who your hottest leads are right now.

The platform captures three types of intent signals:

First-party intent, which includes intent signals leads left in your channels (website, app etc.), such as website visits, the specific pages they visited, time spent on high-intent pages, recurring visits, etc.
Second-party signals, which come from monitoring LinkedIn for things like job change intent, new funding rounds, etc.
Third-party intent, including web searches that include keywords relevant to your product, visits to competitors’ websites or interactions with their ads, etc.

As a result, your team will get:

A complete overview of which of your leads are most likely to convert right now.
Critical insights into each lead, which they can leverage to tailor their outreach strategies accordingly.

Feature #3: Signal-based sales orchestration

Regardless of how good and alert your sales reps are, some warm leads always fall through the cracks.

Our software handles this by enabling you to automate essential outreach workflows, ensuring you’ll never miss a high-value opportunity again.

Firstly, there’s the Orchestrator, which lets you set up automated email and LinkedIn outreach sequences by:

Specifying the trigger that sets the sequence in motion (e.g., a visitor matching your ICP lands on your website).
Defining the criteria the visitor needs to meet to be targeted (company size, industry, individual’s job role, etc.).
Specifying the frequency at which you want the workflows to run and the maximum number of people targeted in a single account.
Deciding on the action you want the Orchestrator to take (send contextual email and/or personalized LinkedIn DM or connection request).

Secondly, AI Chat, Warmly’s AI-powered sales chatbot, automatically engages and qualifies leads, offers collaterals, answers questions, and books meetings while ensuring that every interaction with every lead is contextual and tailored to their prior interactions.

Try it out here: 👇

‍

Finally, Warmly lets you automate lead routing, as your reps will be notified in Slack the second a high-intent lead or visitor matching your ICP lands on your website.

Feature #4: Signal-based ad targeting

Warmly also lets you leverage onsite and offsite signals (e.g., LinkedIn engagement) to create highly targeted custom ad audiences.

For example, using Bombora intent data and Warmly’s Orchestrator, you can detect when companies are researching your competitors, integration partners, or relevant keywords.

Warmly then syncs those companies to LinkedIn Ad audiences, triggering campaigns that speak directly to what those prospects are actively exploring.

Warmly’s DemandGen AI agent does the same, but at a higher level.

Our AI agent uses all three types of intent signals to detect high-value opportunities, including them instantly in paid social campaigns across LinkedIn, Google Ads, Facebook, etc.

The result is a constantly refreshed audience of in-market accounts that sees highly relevant ads on all the channels they live in, while your competitors are still guessing.

It’s a scalable, automated solution to increase awareness, warm up your ICP, and capture mindshare early in the buying journey.

Pricing

Warmly’s pricing is modular and component-based.

You can choose the components that best match the needs of your business, as components are priced by output and not just a monthly fee.

There are 3 paid product plans that you can choose from:

AI Data Agent (Starts at $10,100/yr), which includes 5,000 credits, person-level web visitor de-anonymization (RB2B + Vector data), CRM integration, and access to our Coldly Contact Database.
AI Inbound Agent (Starts at $18,000/yr), which includes all AI Data Agent features, 10,000 credits, Intent-powered pop-ups (Warm Offers), AI chatbot & live video chat, and lead routing.
AI Outbound Agent (Starts at $24,000/yr), which includes 10,000 credits, automated signal-based outbound orchestration, email automation, LinkedIn automation, and email warmup.

➡️ Warmly’s pricing is ideal for larger SMB and MM companies with a growing or mature GTM motion with SDR, sales, and marketing functions.

How does Warmly compare to ZoomInfo for marketing teams?

Here are some of the key aspects to keep in mind when comparing Warmly to ZoomInfo as a marketer:

1. Intent Data Granularity

Warmly: Tracks 1st, 2nd, and 3rd-party intent (website visits, LinkedIn job changes, competitor research) to identify real-time buyer signals.
ZoomInfo: Offers rich, predictive intent signals via Bombora and proprietary AI-powered insights.

2. Account Scoring & Prioritization

Warmly: Scores leads using signal-based criteria (ICP fit + multi-source intent) and routes them to reps instantly via Slack or CRM.
ZoomInfo: Provides AI-driven account scoring models and an Ideal Customer Profile (ICP) builder.

3. Integrations

Warmly: Native support for Slack, HubSpot, Salesforce, Outreach, LinkedIn Ads, Google Ads, and more.
ZoomInfo: Deep integrations with Salesforce, HubSpot, Marketo, Eloqua, Outreach, Salesloft, LinkedIn, and others.

4. Personalization & Outreach

Warmly: Real-time visitor ID to contact level, AI Chatbot, and automated LinkedIn/email sequences based on signals.
ZoomInfo: No built-in personalization tools; relies on integrations for outreach.

5. Audience Building & Segmentation

Warmly: Builds real-time, signal-based audiences from website visits and web engagement for precise targeting.
ZoomInfo: Access to a massive B2B database with intent filters, firmographics, technographics, and more.

6. Campaign Automation & Orchestration

Warmly: Orchestrates full-funnel workflows (email, LinkedIn, Slack alerts, ad syncs) triggered by signals.
ZoomInfo: Provides native orchestration tools for email, ads, and data enrichment pipelines.

7. Pricing & Plans

Warmly: Starts at $10,100/year (AI Data Agent); higher tiers (Inbound/Outbound Agent) range from $18,000–$24,000/year; modular options available.
ZoomInfo: Enterprise-focused, opaque pricing. Typically high cost with multi-year contracts that can reach up to $161,000/year.

➡️ Warmly is best for marketing teams looking to act instantly on real-time buyer signals across the web, LinkedIn, and competitors by orchestrating automated outreach, retargeting, and engagement workflows from one platform.

➡️ ZoomInfo is best for enterprise marketing teams that need broad-scale B2B data, static lead lists, and intent-enriched segmentation to drive large outbound campaigns and multichannel operations.

Pros & Cons

✅ Lets you identify both companies and individuals visiting your website.

✅ Enriches each identified lead with detailed B2B intelligence and reveals intent data.

✅ Best-in-class sales orchestration options.

✅ Live sales engagement capabilities.

✅ Reveals your hottest leads in real-time.

❌ Modular pricing.

#2: Snitcher

Best for: High-accuracy, real-time company-level identification via IP-to-company mapping.

Similar to: Visitor Queue.

Snitcher is a B2B lead generation and sales acceleration tool that identifies website visitors and tracks their engagement with it, mapping out their customer journey.

This makes it a good alternative to ZoomInfo for marketing teams looking to build better-targeted, more personalized campaigns on top of intent data.

Features

Capable of uncovering companies visiting your website and enriching them with essential B2B and contact data, letting you track their journeys from start to finish.
Helps you put lead scoring on autopilot by scoring identified visitors based on pre-defined rules and behaviors
Integrates with Google Analytics and enriches it with the intelligence it revealed, providing a complete picture of your website performance, target audience, and key accounts.

Pricing

Snitcher’s pricing is based on the number of identified website visitors.

It starts from €59/mo for up to 100 identifications and can go up to €1.339/mo for up to 10,000 identifications.

If you need more than that, you can get a custom package.

There’s also a 14-day free trial.

Pros & Cons

✅ Native integration with Google Analytics, unlike many other competitors.

✅ Easy set up when compared to alternatives on the market.

✅ All plans include access to all features.

❌ Reveals only company accounts.

❌ Lack of advanced filtering and segmentation.

#3: Demandbase

Best for: Identifying and targeting the right prospects with the right message to support your account-based marketing.

Similar to: Warmly, 6sense.

Demandbase boasts a wide range of features designed for sales, marketing, and advertising departments.

It’s a good alternative to ZoomInfo for enterprise marketing teams looking to retarget prospects at scale with relevant messages and provide leads with a tailored website experience.

Features

Account-based marketing orchestration enables you to create customizable workflows aimed at specific accounts/audience segments.
Ad targeting options that help marketing teams display personalized ads to high-value accounts.
Real-time website personalization that leverages intent and B2B data to provide each target account with a tailored web experience, including everything from messaging and images to offers and CTAs.
Provides you with actionable marketing insights that help you close more deals by knowing who is ready to buy and when to reach out with deep account insights.

Pricing

Demandbase does not include its pricing, so you’d have to contact their team to get a quote.

➡️ The only thing revealed on its website is that its pricing model includes a platform fee that covers all the essential services and a flat user fee that scales according to your needs.

Pros & Cons

✅ Targeted B2B advertising and retargeting.

✅ Full suite of ABM tools, including account insights, intent data, and personalized campaign orchestration.

✅ Sales insights that your team can use to prioritize accounts.

❌ The tool has a steep learning curve, according to G2 reviews.

❌ On the higher end in terms of pricing, similar to ZoomInfo.

#4: Visitor Queue

Best for: Displaying relevant content to key accounts and segments.

Similar to: Common Room.

Visitor Queue’s website visitor identification platform lets you personalize your website to specific leads.

The platform is a viable alternative to ZoomInfo for marketing teams looking to provide a tailored experience to their users.

Features

You’ll get access to advanced filtering options for creating lead segments or excluding website visitors who don’t match your Ideal Customer Profile from showing up in your dashboard.
Lets you display relevant content to key accounts and segments.
Identifies company-level accounts visiting your website.

Pricing

Visitor Queue has as many as 11 pricing plans, whose cost depends on the number of unique companies captured per month:

▶️ 100 companies - $39/mo.

▶️ 300 companies - $89/mo.

▶️ 500 companies - $109/mo.

▶️ 1,000 companies - $189/mo.

▶️ 2,000 companies - $299/mo.

▶️ 5,000 companies - $469/mo.

▶️ 10,000 companies - $749/mo.

▶️ 15,000 companies - $989/mo.

▶️ 20,000 companies - $1,249/mo.

▶️ 30,000 companies - $1,799/mo.

▶️ 40,000 companies - $2,299/mo.

However, if you want website personalization, you’ll have to pay an extra $200 per month.

There’s also a 14-day free trial available.

Pros & Cons

✅ Unlimited users on each plan.

✅ Lets you deliver personalized content for leads on your website.

✅ Gain insights into visitor behavior.

❌ Limited visitor data, only basic contact details.

❌ Integration issues.

#5: Salespanel

Best for: Capturing and automatically qualifying website leads as they land on your website.

Similar to: Dealfront, 6sense.

Salespanel is a marketing analytics and lead generation platform designed to help businesses effectively identify, track, and qualify leads.

It’s a good enough alternative to ZoomInfo for marketers if you’re looking for a more precise lead qualification solution.

Features

Customer journey tracking that collects touchpoints and signals your leads leave across channels, including web forms, landing pages, live chats, and email campaigns.
Rule-based lead scoring workflows that helps you prioritize leads, ensuring that sales teams focus on prospects with the highest potential.
Dynamic lead segmentation allows users to categorize leads based on individual, firmographic, demographic, and behavioral attributes.

Pricing

Salespanel has an interesting pricing structure. Namely, it has three plans, two of which have the same starting price:

Salespanel Customer Data Platform: Starting at $99/mo, includes up to 10,000 monthly visitors with up to 10% deanonymized traffic. You’ll be charged $10/mo for every additional 1,000 visitors.
Salespanel Account Reveal: Starting at $99/mo, includes up to 2,000 monthly visitors with up to 60% deanonymized traffic. You’ll be charged $40/mo for every additional 1,000 visitors.
Custom Pricing: Custom traffic volume with up to 60% deanonymized traffic. Includes everything in Account Reveal plus advanced customization options.

The key difference between the first two tiers is the number of website visitors you can identify and essential features like Deep Tracking and real-time lead scoring, which are available only on the Account Reveal plan.

There’s also a 14-day free trial for the first two packages.

Note: All plans of Salespanel are annual, similar to ZoomInfo.

Pros & Cons

✅ Best-in-class marketing and sales analytics.

✅ Easy setup and user-friendly interface.

✅ Native integrations with other marketing and sales platforms that you might already be using.

❌ The costs can easily add up, given the caps and limitations in the essential packages.

❌ Annual plans only, similar to ZoomInfo.

#6: RB2B

Best for: Identifying US website visitors and integrating with your sales engagement solution.

Similar to: Common Room.

‍

RB2B offers a website traffic deanonymization platform that is capable of revealing individuals who land on your website from the US.

If you run a US-based B2B marketing team and want a tool that identifies both companies and individuals, then RB2B can be a good ZoomInfo alternative.

Features

Pushes visitors’ LinkedIn profiles to your Slack as soon as it identifies them.
Lets you set up filters to drill down on high-value visitors.
The platform integrates with sales engagement platforms, allowing you to add identified visitors to automated outreach sequences.

Pricing

RB2B has a free forever plan with 200 monthly reveal credits that sends visitors’ profiles to Slack. However, that’s about everything it offers.

If you want more credits, you can upgrade to its paid plan, which starts at $119 per month and can go up to $1,149 per month if your website traffic has 8,001-10,000 visitors.

➡️ The paid plans for higher traffic volumes have custom prices.

Pros & Cons

✅ Unlimited users on the paid plan.

✅ Easy to use, set up, and configure.

✅ Lets you identify contacts at the person level.

❌ Very limited functionality when compared to other popular tools on the market.

❌ Expensive for what it offers when compared to other RB2B alternatives.

#7: 6sense

Best for: Detecting warm accounts on your website and then putting personalized email creation on autopilot.

Similar to: Warmly.

6sense offers an intent-driven ABM platform that leverages intent signals to help you identify and prioritize surging accounts from the get-go.

The tool’s website deanonymization solution is a good ZoomInfo alternative as it identifies anonymous website visitors by matching their IP addresses and behavior data with its B2B intent database.

Features

The platform collects intent signals from multiple sources (the platform claims it analyzes 500B+ intent signals monthly), such as website visits, keyword searches, and engagement patterns.
Has over 80 segmentation filters, enabling you to create dynamic audience segments based on firmographics, engagement data, and intent signals.
You’ll get access to the tool’s AI email agents that put personalized email creation on autopilot.

Pricing

6sense has a free plan that provides:

50 credits/month.
Buyer Discovery.
Contact & Company Data.
Alerts.
List Management.
Chrome Extension.

If you need more, you can upgrade to one of 6sense’s plans:

Team: Includes everything in Free plus:

Technographics
Psychographics
Web, CRM, and SEP Apps
Add to CRM/SEP
Dashboards

Growth: Everything in Team plus:

6sense Intent (Keywords).
3rd Party Intent.
Corporate Hierarchy.
Prioritization Dashboards.

Enterprise: Everything in Growth plus:

Predictive AI Model.
AI Recommended Actions.
CRM & MAP Activity.

6sense doesn’t disclose prices on its website, so you’ll have to contact its sales for more details.

However, insider information from Vendr provides some helpful insights into 6Sense’s pricing policy, noting that the average 6sense contract value is a staggering $123,711.

Pros & Cons

✅ Has advertising capabilities, letting you build targeting and retargeting campaigns based on its intent data.

✅ Insightful and actionable data.

✅ AI email agents that can do the outreach for you.

❌ Costly when compared to other 6sense alternatives on the market.

❌ Doesn’t identify individual visitors visiting your website.

#8: Lead Forensics

Best for: Real-time visitor identification combined with built-in contact data and CRM integration.

Similar to: 6sense, Warmly.

Lead Forensics is a leading B2B website visitor identification tool designed to help your marketing team uncover and analyze their anonymous website visitors.

It’s a good enough alternative to ZoomInfo for global marketers looking for detailed insight into the marketing campaigns that work and which marketing tactics are really making a difference.

Features

You can identify anonymous visitors to your website and reveal valuable information, including company information, contact and LinkedIn details, and behavioral insights.
Your team will get instant alerts when your configured ICP businesses visit a specific section of your website, complete with contact information and behavioral intel.
Use the Lead Forensics intelligence reports to get detailed insight into the marketing campaigns that work, how your website is performing, and which marketing tactics are really making a difference.

Pricing

You can try out Lead Forensics for free for a limited time period by filling out a form. Other than that, it offers two paid plans:

Essential: Custom pricing.
Automate: Custom pricing.

Pros & Cons

✅ Offers an intuitive design, making it easy for users to navigate and use features effectively, covering the weakness of ZoomInfo.

✅ Exclusively identifies leads who opt out of filling out forms at the last moment.

✅ Native integration with Salesforce.

❌ Occasional concerns regarding data accuracy, such as company and contact information, similar to other tools on the market.

❌ Can be expensive like ZoomInfo.

#9: Common Room

Best for: Combining IP-based company identification with person-level identity resolution via form fills, email UTMs, and login signals.

Similar to: RB2B.

Common Room tracks various intent signals to help you detect qualified leads.

In addition to its pre-built signals, it lets marketing teams set up custom signals tailored to their target market, ICP, and business goals, making it a viable alternative to ZoomInfo.

Features

AI-powered lead scoring helps you prioritize the hottest accounts.
Lets you set up automated workflows triggered by specific signals (e.g., send an email to a high-intent lead or sync qualified leads to Hubspot).
AI-driven engine that captures buying signals anywhere on the web, summarizes them into lead profiles, and surfaces accounts that best match your ideal customer persona.

Pricing

Common Room offers a free plan limited to 500 contacts and 50 organizations, 2 users, and 2 integrations.

More advanced users can pick one of Common Room’s three paid plans:

Starter: $625/mo, 2 users, up to 35k contacts.
Team: $1,250/mo, 3 users, up to 100k contacts.
Enterprise: Custom price, 10 users, up to 200k contacts with options for purchasing more.

The platform offers a 14-day free trial for its Team plan. All plans are annual.

Pros & Cons

✅ Options for setting up automated workflows.

✅ Tracks intent signals across the web.

✅ AI-powered lead scoring that helps you prioritize the warmest accounts.

❌ Annual billing only.

❌ Limited customization options when compared to other alternatives on the market.

#10: Propensity

Best for: Combining visitor identification with a compliant buyer intent modelling and account-level scoring.

Similar to: Snitcher, Visitor Queue.

Propensity offers an account-based marketing solution designed specifically for SMEs.

It’s a viable alternative to ZoomInfo for marketers looking to combine intent data and marketing automation to help users create better-targeted campaigns.

Features

The tool tracks millions of buying signals and matches them against relevant ICP-fit accounts to provide you with surging accounts.
Options for putting prospecting, lead list building, advertising, and multi-channel marketing campaigns on autopilot.
3B+ contact database enriched with intent data that helps you easily find key contacts.

Pricing

Propensity has a free trial that lets you identify the top 100 in-market accounts enriched with intent data.

If you want to upgrade, there are two plans to choose between:

Essential ABM: $1,000/month, built for ABM beginners.
Strategic ABM: $2,000/month, built for more advanced users.

Pros & Cons

✅ Unlimited users in both its paid plans.

✅ A comprehensive 3B+ contact database that is enriched with intent data

✅ The data is considered to be highly accurate and kept up-to-date.

❌ The tool can have technical issues that slow it down, according to some reviews.

❌ Users are not happy with its UI, some of whom claim that it affects their UX.

Reveal your website’s visitors and personalize your outreach to them with Warmly

That was it from our list of the 10 best ZoomInfo alternatives for marketing teams looking to scale their ABM campaigns.

➡️ Marketing teams typically choose Warmly over ZoomInfo not only because of our website deanonymization on a person level, but also because our DemandGen AI functionality lets them create dynamic LinkedIn and Google ad audiences.

That will help you put your message out to your hottest prospects before your competition even know they're in the market for a solution.

If your team is serious about scaling outbound and nurturing inbound while aligning with sales, Warmly is one of the smartest, most intent-driven ABM platforms out there.

Here’s what else you’ll get by signing up for Warmly:

The ability to identify potential buyers by tracking their interactions with your website and getting insights into their interest level.
A wide range of accurate prospect contact details, directly from the Coldly database, helping you reach the right people.
Simplify your meeting process with automatic meeting scheduling that removes the back-and-forth, ensuring a frictionless booking experience.
Automatically send leads to the right salesperson and notify them via Slack if a high-intent lead is active on your website.
A Bombora integration that helps you proactively reach out to your warm leads and track who’s researching terms relevant to your product and brand, and get in front of them before your competitors do.
Automate the search for high-potential prospects using AI technology, ensuring your sales team focuses on the right opportunities.

Book a live demo to see it in action first.

AI for Sales Prospecting: How to Use It? [2025] - Learn how AI is being used for sales prospecting in 2025 and discover the best AI-powered platforms for it.
AI Marketing Agents: Use Cases and Top Tools for 2025 - Wondering what AI marketing agents are and how to best implement them? You’ll find all the info you need in this detailed guide.
AI in Sales and Marketing: How to Get More Sales? - AI can help you close more deals before you know it - learn how.
Best 10 AI Sales Agents In 2025 [Reviewed] - Need a sales agent that never sleeps? Find the one that best fits your use case in our in-depth review.
AI Email Marketing: How To Use It In 2025? - Want to improve open, reply, and click-through rates? AI can help you master the art of email marketing - find out how to leverage it for optimal results.
10 Best AI Sales Tools for B2B Teams [2025] - Shortlist of the top 10 AI-powered sales tools to help you find more high-quality leads and close more deals.

Top 10 6sense Alternatives For Marketers In 2025

Time to read

Alan Zhao

The platform’s website deanonymization solution helps you identify anonymous website visitors by matching their IP addresses and behavior data with its B2B intent database.

However, some users of the platform are not satisfied with its price tag, complexity, and lack of individual account identification.

In other words, marketers are tired of shooting in the dark while paying top dollar.

In this buyer guide, I’ll cover the 10 best 6sense alternatives in 2025 for marketing teams that will help you identify accounts (some of them also offer contact-level data) and then reach out to them.

TL;DR

Warmly offers the best alternative to 6sense for marketers with our real-time contact-level visitor identification, signal-based outreach, and automated ad targeting.
AI-driven tools like Koala and Propensity are ideal for teams focused on product-led growth, upselling, and automated campaign orchestration.
On the other hand, platforms like Demandbase and ZoomInfo can help enterprise teams scale multi-channel ABM with deep data, re-targeting, and CRM integrations.

Before we begin, I want to go over some of the main reasons why some marketing teams have been looking to switch from 6sense: ⤵️

Why are some marketers looking to switch from 6sense?

The main reasons why marketing leaders have been looking to switch from 6sense include its learning curve, expensive pricing, and the fact that it’s not capable of identifying individual accounts.

But don’t get us wrong here, we’re not trying to claim that 6sense is a bad platform that marketers need to run from.

In fact, there are hundreds of marketers who are happy with the platform’s depth of features, integrations with marketing platforms and CRMs, and how well it lets them align their team with sales.

However, some users have been dissatisfied with the marketing and sales intelligence platform for several reasons:

#1: Can be expensive for SMEs or teams starting out with ABM

The #1 complaint of 6sense has been about how the platform can be expensive for SMEs or marketing teams starting out with ABM.

➡️ In our in-depth 6sense pricing guide, we discussed that costs can range from $60,000 to $100,000 per year for most companies.

‘’Lastly, the price point can be a hurdle for smaller marketing teams or companies just starting out with ABM.’’ – G2 Review.

#2: Steep learning curve

Next up, marketing teams are not happy with the tool’s learning curve, which has led to slow adoption in some companies.

A verified user of the platform mentions that some of their team members who are new to ABM platforms and intent data, found it difficult to adopt.

‘’One thing I dislike about 6sense Revenue Marketing is that some of its features are complex. The platform offers a lot of tools and data, which can feel overwhelming at first. It takes time to learn how to use all the features effectively. Some users may find the interface confusing until they get more experience with it. This learning curve can slow down adoption, especially for team members who are new to intent data or account-based marketing platforms.’’ – G2 Review.

#3: Not capable of identifying individual accounts

Last but not least, marketing teams are waking up to the fact that you can now identify contact-level data with other solutions, instead of the company-level data that 6sense offers.

Instead of seeing that ‘’Coca-Cola’’ has visited your website, there are tools that we will discuss that can help you find who exactly within that company has been on your website.

‘’I'm surprised they haven't improved their inability to target audiences to the person level rather than just account level.’’ – G2 Review.

What are the best 6sense alternatives for marketers in 2025

Here are the 10 best 6sense alternatives for marketing teams after reviewing 30+ tools on the market:

#1: Warmly: Signal-based outreach, lead scoring, contact-level visitor ID, AI SDR, and ad targeting. Starts at $10,100/year (AI Data Agent); higher tiers (Inbound/Outbound Agent) at $18,000–$24,000/year; modular options.

#2: Koala: Product usage analytics + intent signals for upsell and customer growth. Free (250 accounts); Growth: $750/mo (annual); Business: Custom pricing.

#3: Demandbase: Multi-channel ABM orchestration, retargeting, and personalization for enterprise accounts. Custom pricing includes platform + user-based fees.

#4: Albacross: EU-focused website visitor ID with segmentation and alerts. Starter: €99/user/mo; Professional: €159/user/mo; Organization: €199/user/mo.

#5: Salespanel: Lead qualification, journey tracking, and real-time scoring. Customer Data Platform: from $99/mo; Account Reveal: from $99/mo; Custom pricing available.

#6: Dealfront: GDPR-compliant EU B2B visitor identification and sales intelligence. Free (100 visitors/site); Paid plan from €165/mo; custom pricing for other modules.

#7: ZoomInfo: All-in-one GTM platform with a large B2B database and advanced targeting. Custom pricing based on features, licenses, and usage.

#8: Lead Forensics: Real-time visitor ID with contact info and behavioral insights. Free trial; Essential & Automate plans with custom pricing.

#9: FullContact: Privacy-first visitor ID and identity resolution via email/phone/social. Custom pricing.

#10: Propensity: ABM for small GTM teams combining ID, intent modelling, and automation. Free trial (100 in-market accounts); Essential ABM: $1,000/mo; Strategic ABM: $2,000/mo.

#1: Warmly

Warmly offers the best 6sense alternative for marketing teams on the market with our signal-based revenue orchestration platform.

Behind this fancy definition stands a simple yet powerful lead generation and conversion machine, as Warmly:

Picks up buyer intent signals your leads drop off on your channels and across the web.
Translates them into actionable insights to help you understand who your hottest leads are right now.
Leverages those signals and insights to orchestrate comprehensive outreach workflows.

Let’s get a closer look at some of the features that make Warmly an attractive solution for marketing leaders:

Feature #1: Identifies your website visitors to the contact level

Unlike 6sense, Warmly lets you maximize your website’s lead generation potential by identifying both the companies and individuals visiting it.

The way it works is that you can add a snippet of Warmly’s code to your website, and the platform will start revealing leads in minutes.

In addition to essential company and individual-level identification, Warmly will also enrich each visitor’s:

Contact data (email address, phone number, social media profiles, etc.).
Firmographics (company location, size, funding, etc.).
Demographics (individual names, job positions, etc.).
Technographics (tools and software a company utilizes).

This will give you a more comprehensive idea of your leads, where they’re coming from, and how well they match your ICP.

Moreover, Warmly’s code snippet can be added to event pages or email campaigns, allowing you to capture leads across your owned channels.

Feature #2: Reveals your hottest leads based on intent data

We understand that knowing who your leads are is only one part of successful outreach and conversion.

This is why Warmly collects intent data for each lead, allowing you to understand who your hottest leads are right now.

The platform captures three types of intent signals:

First-party intent, which includes intent signals leads left in your channels (website, app etc.), such as website visits, the specific pages they visited, time spent on high-intent pages, recurring visits, etc.
Second-party signals, which come from monitoring LinkedIn for things like job change intent, new funding rounds, etc.
Third-party intent, including web searches that include keywords relevant to your product, visits to competitors’ websites or interactions with their ads, etc.

As a result, your sales reps will get:

A complete overview of which of your leads are most likely to convert right now.
Critical insights into each lead, which they can leverage to tailor their outreach strategies accordingly.

Feature #3: Signal-based sales orchestration

We know that regardless of how good and alert your sales reps are, some warm leads always fall through the cracks.

Warmly handles this by enabling you to automate essential outreach workflows, ensuring you’ll never miss a high-value opportunity again.

Firstly, there’s the Orchestrator, which enables you to set up automated email and LinkedIn outreach sequences by:

Specifying the trigger that sets the sequence in motion (e.g., a visitor matching your ICP lands on your website).
Defining the criteria the visitor needs to meet to be targeted (company size, industry, individual’s job role, etc.).
Specifying the frequency at which you want the workflows to run and the maximum number of people targeted in a single account.
Deciding on the action you want the Orchestrator to take (send contextual email and/or personalized LinkedIn DM or connection request).

You can try it out: 👇

‍

Finally, Warmly lets you automate lead routing, as your reps will be notified in Slack the second a high-intent lead or visitor matching your ICP lands on your website.

Feature #4: Signal-based ad targeting

Warmly also lets you leverage onsite and offsite signals (e.g., LinkedIn engagement) to create highly targeted custom ad audiences.

For example, using Bombora intent data and Warmly’s Orchestrator, you can detect when companies are researching your competitors, integration partners, or relevant keywords.

Warmly then syncs those companies to LinkedIn Ad audiences, triggering campaigns that speak directly to what those prospects are actively exploring.

Warmly’s DemandGen AI agent does the same, but at a higher level.

Our AI agent uses all three types of intent signals to detect high-value opportunities, including them instantly in paid social campaigns across LinkedIn, Google Ads, Facebook, etc.

The result?

A constantly refreshed audience of in-market accounts sees highly relevant ads on all the channels they live in, while your competitors are still guessing.

It’s a scalable, automated way to increase awareness, warm up your ICP, and capture mindshare early in the buying journey.

Pricing

Warmly’s pricing is modular and component-based.

You can choose the components that best match the needs of your business, as components are priced by output and not just a monthly fee.

There are 3 paid product plans that you can choose from:

AI Data Agent (Starts at $10,100/yr), which includes 5,000 credits, person-level web visitor de-anonymization (RB2B + Vector data), CRM integration, and access to our Coldly Contact Database.
AI Inbound Agent (Starts at $18,000/yr), which includes all AI Data Agent features, 10,000 credits, Intent-powered pop-ups (Warm Offers), AI chatbot & live video chat, and lead routing.
AI Outbound Agent (Starts at $24,000/yr), which includes 10,000 credits, automated signal-based outbound orchestration, email automation, LinkedIn automation, and email warmup.

➡️ Warmly’s pricing is ideal for larger SMB and MM companies with a growing or mature GTM motion with SDR, sales, and marketing functions.

How does Warmly compare to 6sense for marketing teams?

Here are some of the key points to keep in mind when comparing Warmly to 6sense as a marketer:

Intent Data Granularity

Warmly: Tracks 1st, 2nd, and 3rd-party intent (website visits, LinkedIn job changes, competitor research) to identify real-time buyer signals.
6sense: Provides account-level intent aggregated across multiple channels, indicating which accounts are in-market.

Account Scoring & Prioritization

Warmly: Scores leads using signal-based criteria (ICP fit + multi-source intent) and routes them to reps instantly via Slack or CRM.
6sense: Uses AI-driven propensity and predictive analytics to prioritize accounts most likely to convert.

Integrations

Warmly: Native support for Slack, HubSpot, Salesforce, Outreach, LinkedIn Ads, Google Ads, and more.
6sense: Deep integrations with major CRM, marketing automation platforms, DSPs, and data warehouses for a unified revenue stack.

Personalization & Outreach

Warmly: Real-time visitor ID down to contact level, AI Chatbot, and automated LinkedIn/email sequences based on signals.
6sense: Dynamic website personalization, email campaigns, and ad targeting powered by real-time account behavior.

Audience Building & Segmentation

Warmly: Builds real-time, signal-based audiences from website visits and web engagement for precise targeting.
6sense: Creates dynamic segments using firmographics, technographics, intent, and engagement signals.

Campaign Automation & Orchestration

Warmly: Orchestrates full-funnel workflows (email, LinkedIn, Slack alerts, ad syncs) triggered by signals.
6sense: Delivers full ABM campaign orchestration with playbooks, cross-channel activations, and real-time performance analytics.

Pricing & Plans

Warmly: Starts at $10,100/year (AI Data Agent). Higher tiers (Inbound/Outbound Agent) range from $18,000–$24,000/year. Modular options available.
6sense: Custom enterprise pricing based on seats, data volume, and modules; typically $60,000–$100,000/year for most companies.

➡️ Warmly is the right choice for marketing teams looking to act instantly on real-time intent signals across the web, LinkedIn, and competitors by orchestrating automated outreach, retargeting, and engagement workflows from one platform.

➡️ 6sense, by contrast, is built for full‑scale account‑based marketing programs at the enterprise level. It offers deep predictive analytics, rich account scoring, dynamic audience segmentation across channels, and orchestration with comprehensive reporting and performance attribution – but comes at a greater cost and does not offer contact-level data.

Pros & Cons

✅ Identifies both companies and individuals visiting your website.

✅ Enriches each identified lead with detailed B2B intelligence and reveals intent data.

✅ Best-in-class sales orchestration options.

✅ Live sales engagement capabilities.

✅ Reveals your hottest leads in real-time.

❌ Pricing is modular.

#2: Koala

Best for: Gaining insight into product usage paired with intent signals to improve product adoption and upsell existing customers.

Similar to: Warmly.

Koala is a website visitor identification tool that makes it suitable for boosting product engagement and driving cross- and up-selling opportunities rather than traditional lead generation.

The platform makes a viable alternative to 6sense if your marketing team is more interested in cross-selling and up-selling your existing customers.

Features

Reveals website visitors and enriches them with first-party intent data.
Automated ICP scoring enables you to identify and prioritize heating accounts that best fit your ICP.
Tracks product usage data and translates it to actionable insights so you can monitor your customers’ product journeys and detect important milestones in real-time.
Intent analytics that help you learn what intent converts best on your website – whether it’s your case studies, pricing page, or feature pages.

Pricing

Koala offers a free plan for up to 3 seats that lets you reveal up to 250 accounts and get access to the tool’s standard integrations.

To access the platform’s advanced features, you’d need to be on one of their 2 paid plans:

Growth: $750/month when billed annually, which adds 10k Clearbit reveals per month, custom AI agents, 1 CRM connection, and unlimited accounts.
Business: Custom pricing, which adds custom licenses, custom Clearbit limits, lead scoring, and content reports.

Pros & Cons

✅ Track product usage and translate it into actionable insights.

✅ Automated lead scoring.

✅ You can integrate with multiple CRMs.

❌ No third-party intent data, which is why some brands have been looking for Koala alternatives.

❌ No live engagement features.

#3: Demandbase

Best for: Identifying and targeting the right customers with the right message to support your account-based marketing.

Similar to: Warmly, ZoomInfo.

Demandbase is a solution for ABM teams, boasting a wide range of features designed for sales, marketing, and advertising departments.

It’s a viable alternative to 6sense for enterprise marketing teams looking to retarget prospects at scale with relevant messages and provide leads with a tailored website experience.

Features

Account-based marketing orchestration enables you to create customizable workflows aimed at specific accounts/audience segments.
Ad targeting options help sales and marketing teams display personalized ads to high-value accounts.
Real-time website personalization leverages intent and B2B data to provide each target account with a tailored web experience, including everything from messaging and images to offers and CTAs.
Actionable sales insights that help you close more deals by knowing who is ready to buy and when to reach out with deep account insights.

Pricing

Demandbase does not include its pricing, so you’d have to contact their team to get a quote.

➡️ The only thing revealed on its website is that its pricing model includes a platform fee that covers all the essential services and a flat user fee that scales according to your needs.

Pros & Cons

✅ Targeted B2B advertising and retargeting.

✅ Full suite of ABM tools, including account insights, intent data, and personalized campaign orchestration.

✅ Sales insights that your team can use to prioritize accounts.

❌ The platform has a steep learning curve, according to G2 reviews.

❌ On the higher end in terms of pricing.

#4: Albacross

Best for: Identifying EU-based B2B website visitors.

Similar to: Salespanel.

Albacross is a website visit identification platform primarily geared toward the EU market.

The platform is a good enough 6sense alternative for European marketing teams, as it provides a solid range of features for its price.

Features

Identifies companies visiting your website with above-average accuracy rates and enriches them with B2B, first-party intent, and limited third-party intent data.
Auto segmentation based on built-in and custom filters.
Automated alerts notify your reps when a lead takes a relevant action, enabling them to react promptly.

Pricing

Albacross has three pricing plans:

Starter: Starting at €99/user/mo, includes 25 high-intent on-site leads revealed, 150 verified emails, AI-powered segmentation and ICP recommendations, etc.
Professional: Starting at €159/user/mo, everything in Starter, plus 40 high intent leads and 250 verified emails, 5/week off-site buying signals, no limit on automated sequences, etc.
Organization: Starting at €199/user/mo, everything in Professional, plus 50 high intent leads and 400 verified emails, 10/week off-site buying signals, advanced security settings, etc.

There’s also a 14-day free trial to try Albacross’s functionalities before subscribing.

Pros & Cons

✅ Fully GDPR-compliant.

✅ User-friendly, covering for the weaknesses of 6sense.

✅ Tracks an unlimited number of visitors on each plan.

❌ Reveals only company visitors, similar to 6sense.

❌ Very limited intent data.

#5: Salespanel

Best for: Capturing and automatically qualifying website leads.

Similar to: Dealfront, ZoomInfo.

Salespanel is a marketing analytics and lead generation platform designed to help businesses effectively identify, track, and qualify leads.

It’s a solid alternative to 6sense for marketers if you’re looking for a more precise lead qualification solution.

Features

Customer journey tracking that collects touchpoints and signals your leads leave across channels, including web forms, landing pages, live chats, and email campaigns.
Rule-based lead scoring workflows that helps you prioritize leads, ensuring that sales teams focus on prospects with the highest potential.
Dynamic lead segmentation allows users to categorize leads based on individual, firmographic, demographic, and behavioral attributes.

Pricing

Salespanel has an interesting pricing structure. Namely, it has three plans, two of which have the same starting price:

Salespanel Customer Data Platform: Starting at $99/mo, includes up to 10,000 monthly visitors with up to 10% deanonymized traffic. You’ll be charged $10/mo for every additional 1,000 visitors.
Salespanel Account Reveal: Starting at $99/mo, includes up to 2,000 monthly visitors with up to 60% deanonymized traffic. You’ll be charged $40/mo for every additional 1,000 visitors.
Custom Pricing: Custom traffic volume with up to 60% deanonymized traffic. Includes everything in Account Reveal plus advanced customization options.

There’s also a 14-day free trial for the first two packages.

Note: All plans are annual.

Pros & Cons

✅ Comprehensive analytics tools.

✅ Easy setup and user-friendly interface.

✅ Best-in-class integrations when compared to alternatives.

❌ The costs can easily add up, given the caps and limitations in the essential packages.

❌ Annual plans only, similar to 6sense.

#6: Dealfront

Best for: GDPR-compliant B2B prospecting and lead generation.

Similar to: Lead Forensics, Albacross.

Dealfront is a B2B sales intelligence and website visitor identification platform created by merging Echobot and Leadfeeder.

It holds data on millions of EU-based B2B contacts, making it a good alternative to 6sense if your marketing team is primarily focused on the EU market.

Features

Identifies companies visiting your site and delivers on-site intent insights.
A comprehensive GDPR-compliant B2B database primarily focused on European data (34M+companies and 106M+contacts) and deep coverage of specific European regions (e.g., Benelux, DACH, Nordics, etc.).
Browser extension for finding relevant B2B data on the go.

Pricing

Dealfront has separate pricing for its sales intelligence and website traffic deanonymization.

Dealfront's sales intelligence plan does not have flat fees, so you’ll need to contact its team for precise pricing details.

Regarding website visitor identification, there’s a limited free plan that allows you to identify up to 100 monthly website visitors but excludes all other Dealfront features.

This means you won’t get any other data on the companies visiting your website, not even essential contact details.

The paid plan starts at €165 per month, with the final price depending on the number of identified companies.

The website visitor identification plan has a 14-day free trial.

Note: Subscriptions are priced per website. So, if you want to track and identify visitors on multiple websites, you’ll have to pay separately for each.

Pros & Cons

✅ GDPR-compliant data.

✅ 30+ trigger events you can set up to alert you when a relevant change in a prospect’s profile occurs (e.g., job changes, bankruptcy notices, etc.).

✅ A good range of CRM integrations.

❌ Can identify only companies, and even those with a low accuracy level.

❌ Focused on the European market, with a particular emphasis on the DACH region.

#7: ZoomInfo

Best for: Comprehensive sales management and automation.

Similar to: Lead Forensics.

ZoomInfo offers a popular sales platform that combines a massive B2B database with a wide range of sales management features.

This makes it a powerful alternative to 6sense for large marketing teams looking to handle all GTM processes from a single point of control.

Features

Identifies companies visiting your site and reveals essential B2B information on them.
Massive B2B database with over 260M professional and 100M company profiles and 135M verified phone numbers.
AI-powered ICP search and optimization that helps you create more precise ICP profiles and find the accounts that match them in ZoomInfo’s extensive database.

Pricing

ZoomInfo has three separate plans for Sales, Marketing, and Talent teams.

However, ZoomInfo doesn’t disclose prices for either, so you’ll have to contact its sales team for a custom quote.

ZoomInfo’s price will be primarily based on:

Features and functionality.
Number of licenses.
Credit usage.

Pros & Cons

✅ Features that enable more precise ad targeting and retargeting for marketing teams.

✅ Wide range of sales engagement options, from web chats and forms to automated outreach sequences.

✅ Strong coverage of B2B data for North American businesses.

❌ One of the most expensive solutions on the market, similar to 6ense.

❌ Limited intent data when compared to ZoomInfo alternatives.

#8: Lead Forensics

Best for: Real-time visitor identification combined with built-in contact data and CRM integration.

Similar to: ZoomInfo, Warmly.

Lead Forensics is a leading B2B website visitor identification tool designed to help marketing teams uncover and analyze their anonymous website visitors.

It’s a viable alternative to 6sense for marketers looking for detailed insight into the marketing campaigns that work and which marketing tactics are really making a difference.

‍

Features

Identify anonymous visitors to your website and reveal valuable information, including company information, contact and LinkedIn details, and behavioral insights.
Get instant alerts when your configured ICP businesses visit a specific section of your website, complete with contact information and behavioral intel.
Use the Lead Forensics intelligence reports to get detailed insight into the marketing campaigns that work, how your website is performing, and which marketing tactics are really making a difference.

Pricing

You can try out Lead Forensics for free for a limited time period by filling out a form. Other than that, it offers two paid plans:

Essential: Custom pricing.
Automate: Custom pricing.

Pros & Cons

✅ Has an intuitive design, making it easy for users to navigate and use features effectively, covering for the weakness of 6sense.

✅ Exclusively identifies leads who opt out of filling out forms at the last moment.

✅ Native integration with Salesforce.

❌ Occasional concerns regarding data accuracy, such as company and contact information, similar to other tools on the market.

❌ Can be expensive, with some customers mentioning long contract terms and moderate to high costs.

#9: FullContact

Best for: Real‑time, privacy‑first enrichment of visitor profiles (via email, phone, or social handle).

Similar to: Propensity.

FullContact’s platform offers business insights with a specific focus on data and privacy.

The tool is a viable alternative to 6sense as it helps users identify leads on their website while ensuring customer privacy.

Features

You can identify website visitors with their professional contact information by using the Acumen Lead Identification feature.
Unify and enrich incomplete lead data by mapping identities across your systems of record.
It’s possible to ensure that there is no fraud in ID verification by using the Verify feature.

Pricing

FullContact does not disclose its pricing through its website.

To access that information, get in contact with FullContact’s sales team.

Pros and Cons

✅ Friendly, supportive, and helpful customer support.

✅ Easy to use and understand.

✅ Low levels of maintenance required.

❌ Price plan is not transparent, similar to 6sense.

❌ The many verification steps often mean outdated data.

#10: Propensity

Best for: Combining real‑time identification of anonymous B2B website visitors with deep, compliant intent modelling and account-level scoring.

Similar to: ZoomInfo, Albacross.

Propensity is an account-based marketing platform designed specifically for small B2B GTM teams.

It’s a solid alternative to 6sense for marketers looking to combine intent data and marketing automation to help users create better-targeted campaigns.

Features

The platform tracks millions of buying signals and matches them against relevant accounts to provide a clear picture of surging and heating accounts.
Options for putting prospecting, lead list building, advertising, and multi-channel marketing campaigns on autopilot.
A comprehensive 3B+ contact database enriched with intent data that lets you easily find key contacts.

Pricing

Propensity has a free trial that lets you identify the top 100 in-market accounts enriched with intent data.

If you want to upgrade, there are two plans to choose between:

Essential ABM: $1,000/mo, built for ABM beginners.
Strategic ABM: $2,000/mo, built for more advanced users.

Pros & Cons

✅ Unlimited users in both its paid plans.

✅ Versatile functionality.

✅ The data is considered to be highly accurate and kept up-to-date.

❌ Can have technical issues that slow it down.

❌ Users are not very happy with its user interface.

Reveal your website’s visitors and reach out to them with Warmly’s automation capabilities

That was it from our list of the 10 best 6sense alternatives on the market in 2025 for marketing teams looking to scale their ABM campaigns.

We believe that Warmly offers the best alternative to 6sense for marketing teams not only because of website deanonymization, but because our DemandGen AI functionality lets you create dynamic LinkedIn and Google ad audiences.

That will help you put your message out to your hottest prospects before your competitors even know they're in-market.

If your marketing team is serious about scaling outbound and nurturing inbound while aligning with sales, Warmly is one of the smartest, most intent-driven ABM platforms out there.

Here’s what else you’ll get by signing up for Warmly:

The ability to identify potential buyers by tracking their interactions with your website and getting insights into their interest level.
A wide range of accurate prospect contact details, directly from the Coldly database, helping you reach the right people.
Simplify your meeting process with automatic meeting scheduling that removes the back-and-forth, ensuring a frictionless booking experience.
Automatically send leads to the right salesperson and notify them via Slack if a high-intent lead is active on your website.
A Bombora integration that helps you proactively reach out to your warm leads and track who’s researching terms relevant to your product and brand, and get in front of them before your competitors do.
Automate the search for high-potential prospects using AI technology, ensuring your sales team focuses on the right opportunities.

Sign up for Warmly’s free plan and find out how it can fill your pipeline with qualified leads (the setup takes a few minutes), or book a live demo to see it in action first.

AI for Sales Prospecting: How to Use It? [2025] - Learn how AI is being used for sales prospecting in 2025 and discover the best AI-powered platforms for it.
AI Marketing Agents: Use Cases and Top Tools for 2025 - Wondering what AI marketing agents are and how to best implement them? You’ll find all the info you need in this detailed guide.
AI in Sales and Marketing: How to Get More Sales? - AI can help you close more deals before you know it - learn how.
Best 10 AI Sales Agents In 2025 [Reviewed] - Need a sales agent that never sleeps? Find the one that best fits your use case in our in-depth review.
AI Email Marketing: How To Use It In 2025? - Want to improve open, reply, and click-through rates? AI can help you master the art of email marketing - find out how to leverage it for optimal results.
10 Best AI Sales Tools for B2B Teams [2025] - Shortlist of the top 10 AI-powered sales tools to help you find more high-quality leads and close more deals.

‍

Top 8 sales plays that you can try in 2025

Time to read

Chris Miller

Modern sales teams can’t afford to rely on the same tired tactics.

Buyers are sharper, cycles are shorter, and every interaction needs to count.

And that’s exactly where sales plays come in - repeatable, field‑tested motions that help your team win more deals faster.

Namely, the best GTM leaders aren’t just winging it. They’re running proven plays for everything from sparking first conversations to re‑engaging deals that went cold.

And the smartest teams are updating those plays to match how buyers actually behave today, blending AI, social selling, and multi‑channel outreach into focused, measurable actions.

In this guide, I’m breaking down the [Number] best sales plays that are working right now for teams of all shapes and sizes.

Whether you’re leading a team, closing deals yourself, or building your first playbook, you’ll walk away with fresh, actionable ideas you can plug straight into your GTM motion.

Let’s dive in.

Top 8 sales plays that you can try in 2025

Now that we’ve set the stage, let’s get practical.

Below are eight sales plays that are delivering results for modern GTM teams this year.

We’ll start with Warmly’s own proven plays - built to help you engage high‑intent buyers in real time - and then dive into a few additional strategies leading sales teams are running to win more deals.

Pick the ones that fit your motion, test them, and make them your own - as easy as that.

Sales PlayBest Software to Run ItDetect and Engage High-Intent Leads Warmly (Orchestrator), HubSpot, OutreachEngage High-Intent LinkedIn VisitorsWarmly (Smart Chat + Orchestrator), LinkedIn Sales NavigatorHigh‑Converting Live Website Chat Warmly (AI Chat), Intercom, DriftReactivate Closed Lost DealsWarmly (CRM integration), Salesforce, HubSpotLive Face‑to‑Face Lead EngagementWarmly (Live Chat + Video), Zoom, Slack (for alerts)Add Extra Personalization with Custom VideosWarmly (via Orchestrator) + SendSpark, Vidyard, LoomProduct‑Led PlaybookPocus, Gainsight PX, MixpanelAccount‑Based SellingDemandbase, 6sense, Terminus

1. Detect high-intent leads and reach out on autopilot

This play automates outreach to website visitors who are actively showing intent to buy, like checking out your pricing page, researching your product, or returning after a previous evaluation.

What it does & why it’s useful:

Instead of wasting time on every random visitor, this play zeroes in on the ones most likely to convert.

Warmly’s Orchestrator monitors specific high‑intent signals, then instantly launches tailored outreach sequences across LinkedIn and email without reps having to lift a finger.

Who should use it & when:

B2B teams with healthy inbound traffic or ABM lists should run this play continuously.

It’s ideal when you want to make sure you’ll never miss accounts that fit your ICP and are actively researching solutions.

‍