Top 10 Leadfeeder Alternatives for Marketers In 2025

The software helps marketing teams identify the companies already visiting your website and convert them into high-value leads.

However, some customers of the platform are not satisfied with its expensive pricing structure that quickly scales with visitors, the fact that it’s not capable of identifying individuals visiting their website, and integrations that are not up to standard.

In this buyer guide, I’ll cover the 10 best Leadfeeder alternatives in 2025 for marketers that will help you identify accounts and then reach out to them.

TL;DR

Warmly offers the best alternative to Leadfeeder for marketing teams with its real-time contact-level visitor identification, signal-based outreach, and automated ad targeting.
Intent-driven ABM tools like 6sense and Propensity are ideal for marketers who want deep account-level scoring and automated multi-channel campaigns.
On the other hand, there are tools like RB2B and Snitcher that can help you focus on lightweight visitor identification at the company or contact level without heavy orchestration.

Before we begin, I want to go over some of the main reasons why some marketing managers have been looking to switch from Leadfeeder: ⤵️

Why have some marketing teams been looking to switch from Leadfeeder?

The main reasons why some marketers have been looking to switch from Leadfeeder include its expensive pricing for what they’re getting, the fact that the platform is not capable of identifying individual visitors, and its integrations.

But don’t get us wrong here, we’re not saying that Leadfeeder is a terrible product that you need to run from.

Hundreds of marketers are happy with Leadfeeder’s combination of visitor identification, global database of contacts, and CRM sync.

Despite this, some marketers have been dissatisfied with the platform for a few reasons:

#1: Too expensive for what you’re getting

The #1 complaint from marketers about Leadfeeder has been about its expensive price tag, especially for what you’re getting for it.

As we reviewed in our Leadfeeder pricing article, the pricing starts at €99/mo when billed annually for up to 50 identified companies and goes up to €1199/mo for identifying 20001 – 40000 companies per month.

‘’While the platform is very useful, I find it to be a bit expensive compared to similar tools on the market. For the price point, I’d expect even broader company coverage, as there are other solutions that can identify a higher volume of website visitors.’’ – G2 Review.

#2: Not capable of identifying individuals visiting your website

On top of paying 5 figures a year for website visitor identification, the platform lets you only identify companies visiting your website, but not individuals (e.g., Coca-Cola landed on your website).

That has meant that marketers have to then identify individual users within that company so they can see who exactly has been browsing their solution.

‘’There are a few limitations in identifying individual users within a company, which is understandable due to privacy restrictions.’’ – G2 Review.

#3: Integrations are not up to standard

Last but not least, it was recurring to see complaints about integrations by marketing managers, with one of them stating that the platform’s analytics integration has messed up some of their data.

‘’The Analytics integration needs some work - it messed up some of our data.’’ – G2 Review.

The complaints about integrations continue with niche CRMs like Odoo, as the platform does not natively integrate with some CRMs, and marketers have to spend too much time syncing their marketing and sales data.

‘’A simplified integration into Odoo would be ideal. It may be out of your control, but it's a bit too technical and requires a lot to integrate with our CRM.’’ – G2 Review.

What are the best Leadfeeder alternatives for marketers in 2025

The best alternatives to Leadfeeder for marketers are Warmly, ZoomInfo, and RB2B, which offer real-time signal-based outreach capabilities, contact-level de-anonymisation, and enterprise ABM orchestration features.

Here’s a comprehensive breakdown of the best competitors to Leadfeeder:

#1 Warmly
Use Case: Signal-based revenue orchestration with person-level visitor identification, intent data, multi-channel outreach, and AI ad targeting.
Price: Data Agent from $10,000/yr; Outbound Agent from $14,600/yr; Inbound Agent from $20,000/yr.

#2 6sense
Use Case: Intent-driven ABM with account-level scoring, automated multi-channel campaigns, and AI email agents.
Price: Free plan (50 credits/month); Paid plans undisclosed; average contract value ~$123,711/yr.

#3 RB2B
Use Case: Contact-level website visitor identification (US visitors) with Slack alerts and sales engagement integrations.
Price: Free (200 monthly reveal credits); Paid plans from $119/mo to $1,149/mo; higher volumes custom pricing.

#4 ZoomInfo
Use Case: All-in-one sales management platform with website visitor identification, massive B2B database, and ICP optimization.
Price: Custom pricing; based on features, licenses, and credit usage.

#5 Lead Forensics
Use Case: Real-time company-level visitor identification with built-in contact data and CRM integrations.
Price: Free trial; Essential and Automate plans with custom pricing.

#6 FullContact
Use Case: Privacy-first visitor identification and lead enrichment via email, phone, or social handle.
Price: Custom pricing; contact sales.

#7 Propensity
Use Case: Real-time visitor identification combined with intent modelling and account-level scoring for ABM campaigns.
Price: Free trial (top 100 in-market accounts); Essential ABM $1,000/mo; Strategic ABM $2,000/mo.

#8 Snitcher
Use Case: Company-level visitor identification via IP-to-company mapping with Google Analytics integration.
Price: From €59/mo (100 identifications) to €1,339/mo (10,000 identifications); custom packages available.

#9 Clearbit
Use Case: Real-time enrichment of inbound leads with lightweight scoring and routing workflows.
Price: Custom pricing; volume-based with add-ons.

#10 LeadGenius
Use Case: Precision B2B data platform delivering custom, human-verified datasets matched to ICP.
Price: Custom pricing: basic plans >$20,000/yr, can reach seven figures based on volumes.

#1: Warmly

Warmly (that’s us) offers the best Leadfeeder alternative on the market for marketing teams with its signal-based revenue orchestration platform.

Behind this definition stands a simple yet powerful lead generation and conversion machine, as Warmly:

Picks up buyer intent signals your prospects drop off on your channels and across the web.
Translates them into actionable insights to help you understand who your hottest leads are right now.
Leverages those signals and insights to orchestrate comprehensive outreach workflows.

Let’s get a closer look at some of the features that make Warmly an attractive solution for marketing teams:

Feature #1: Identifies your website visitors to the contact level

Unlike tools like Leadfeeder, Warmly lets you maximize your website’s lead generation potential by identifying both the companies and individuals visiting it.

The way it works is that you add a snippet of Warmly’s code to your website, and the platform will start revealing leads in minutes.

In addition to essential company and individual-level identification, Warmly will also enrich each visitor’s:

Contact data (email address, phone number, social media profiles, etc.).
Firmographics (company location, size, funding, etc.).
Demographics (individual names, job positions, etc.).
Technographics (tools and software a company utilizes).

This will give you a better idea of your leads, where they’re coming from, and how well they match your ICP.

➡️ Warmly’s code snippet can be added to event pages or email campaigns, allowing you to capture leads across your owned channels.

Feature #2: Reveals your warmest leads based on intent data

I understand that knowing who your warm prospects are is only one part of successful outreach and conversion.

This is why Warmly collects intent data for each lead, allowing you to understand who your hottest leads are right now.

The platform captures three types of intent signals:

First-party intent, which includes intent signals leads left in your channels (website, app etc.), such as website visits, the specific pages they visited, time spent on high-intent pages, recurring visits, etc.
Second-party signals, which come from monitoring LinkedIn for things like job change intent, new funding rounds, etc.
Third-party intent, including web searches that include keywords relevant to your product, visits to competitors’ websites or interactions with their ads, etc.

As a result, your team will get:

A complete overview of which of your leads are most likely to convert right now.
Critical insights into each lead, which they can leverage to tailor their outreach strategies accordingly.

Feature #3: Signal-based sales orchestration

Regardless of how good and alert your sales reps are, some warm leads always fall through the cracks.

Our software handles this by enabling you to automate essential outreach workflows, ensuring you’ll never miss a high-value opportunity again.

Firstly, there’s the Orchestrator, which lets you set up automated email and LinkedIn outreach sequences by:

Specifying the trigger that sets the sequence in motion (e.g., a visitor matching your ICP lands on your website).
Defining the criteria the visitor needs to meet to be targeted (company size, industry, individual’s job role, etc.).
Specifying the frequency at which you want the workflows to run and the maximum number of people targeted in a single account.
Deciding on the action you want the Orchestrator to take (send contextual email and/or personalized LinkedIn DM or connection request).

Secondly, AI Chat, Warmly’s AI-powered sales chatbot, automatically engages and qualifies leads, offers collaterals, answers questions, and books meetings while ensuring that every interaction with every lead is contextual and tailored to their prior interactions.

Try it out here: 👇

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Finally, our platform lets you automate lead routing, as your reps will be notified in Slack the second a high-intent lead or visitor matching your ICP lands on your website.

Feature #4: Signal-based ad targeting

Warmly also lets you leverage onsite and offsite signals (e.g., LinkedIn engagement) to create highly targeted custom ad audiences.

For example, using Bombora intent data and Warmly’s Orchestrator lets you detect when companies are researching your competitors, integration partners, or relevant keywords.

Warmly then syncs those companies to LinkedIn Ad audiences, triggering campaigns that speak directly to what those prospects are actively exploring.

Warmly’s DemandGen AI agent does the same, but at a higher level.

Our AI agent uses all three types of intent signals to detect high-value opportunities, including them instantly in paid social campaigns across LinkedIn, Google Ads, Facebook, etc.

The result is a constantly refreshed audience of in-market accounts that sees highly relevant ads on all the channels they live in, while your competitors are still guessing.

It’s a scalable, automated solution to increase awareness, warm up your ICP, and capture mindshare early in the buying journey.

Pricing

Warmly’s pricing is modular and component-based.

You can choose the components that best match the needs of your business, as components are priced by output and not just a monthly fee.

There are 3 paid annual plans available in Warmly’s pricing model:

Data Agent Plan: Starting at $10,000/year, which includes 10,000 monthly credits, person-level 1st party web visitor de-anonymization (via RB2B, Vector, etc.), all Warmly Signals with warm lead alerts via Slack or Teams, HubSpot & Salesforce integration, and 100+ other sales/marketing tech integrations.
Outbound Agent Plan: Starting at $14,600/year, which includes AI Data Agent (signals & enrichment), native LinkedIn and marketing outbound automation, ability to push leads to sales sequencers (Salesloft, Outreach, etc.) and ad audiences, domain warmup, and lead routing with custom CRM fields.
Inbound Agent Plan: Starting at $20,000/year, which includes AI Data Agent (signals & enrichment), Warm AI Chat with intent-powered chatbot & live video, Warm Offers (pop-ups) and Warm Calling (live video), and lead routing with custom CRM fields.

➡️ Warmly’s pricing is ideal for larger SMB and MM companies with a growing or mature GTM motion with SDR, sales, and marketing functions.

How does Warmly compare to Leadfeeder for marketing teams?

Here are some of the key aspects to keep in mind when comparing Warmly to Leadfeeder as a marketer:

#1 Intent Data Granularity

Warmly: Tracks 1st, 2nd, and 3rd-party intent (website visits, LinkedIn job changes, competitor research) to identify real-time buyer signals.
Leadfeeder: Primarily company-level (identifies companies via IP + behaviour). Focuses on first-party website behaviour (pages, visits, time on page).

#2 Account Scoring & Prioritization

Warmly: Scores leads using signal-based criteria (ICP fit + multi-source intent) and routes them instantly to reps via Slack or CRM.
Leadfeeder: Built-in automatic lead scoring and a “quality” / engagement score (visits, pageviews, enrichment completeness). Custom feeds & filters surface high-intent accounts. Scoring is company-oriented.

#3 Integrations

Warmly: Modular sync with CRM + ad platforms; supports ad audience syncs (LinkedIn, Google Ads, Meta) and enrichment/Coldly DB. Component-based pricing.
Leadfeeder: Wide native integrations with CRMs and martech (Salesforce, HubSpot, Pipedrive, Slack, Mailchimp, Google Analytics, etc.). Can push company leads into systems and create deals/activities.

#4 Personalization & Outreach

Warmly: Native outbound orchestration with automated email + LinkedIn sequences (Orchestrator), AI Chat chatbot to engage/qualify visitors, contextual outreach, and automated lead routing.
Leadfeeder: Limited native outbound; focuses on surfacing & notifying (real-time alerts, Slack/email). Automated outreach typically requires pairing Leadfeeder with CRM/sequence tools (e.g., Clay).

#5 Audience Building & Segmentation

Warmly: Builds audiences from onsite + offsite signals (LinkedIn engagement, competitor research). Can sync those audiences to ad platforms; DemandGen AI agent auto-refreshes ad audiences.
Leadfeeder: Strong support for segmentation via Custom Feeds/filters (company size, industry, pages visited, traffic source).

#6 Campaign Automation & Orchestration

Warmly: Orchestrates full-funnel workflows (email, LinkedIn, Slack alerts, ad syncs) triggered by signals.
Leadfeeder: Automation mostly around alerts, CRM syncing, and custom feeds.

#7 Pricing & Plans

Warmly: Starts at $10,000/year (AI Data Agent). Higher tiers: Inbound Agent $20,000/year; Outbound Agent $14,600/year. Modular options available.
Leadfeeder: Free tier (limited retention/companies). Paid plans scale by number of identified companies/month, starting at ~€99/month (small tier) and up to ~€1,199/month (very large company volumes).

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➡️ If your priority is person-level de-anonymization + native, automated multi-channel outreach (email + LinkedIn) and AI chat to engage visitors in real time, Warmly is built for that workflow.

➡️ If you want a lighter, cost-effective way to turn anonymous site traffic into company-level leads, feed them into your CRM, and build ABM lists with strong native integrations, Leadfeeder is a proven choice, but you’ll likely pair it with separate outreach/sequence or chat tools for end-to-end orchestration.

Pros & Cons

✅ Lets you identify both companies and individuals visiting your website.

✅ Enriches each identified lead with detailed B2B intelligence and reveals intent data.

✅ Best-in-class sales orchestration options.

✅ Live sales engagement capabilities.

✅ Reveals your hottest leads in real-time.

❌ Modular pricing.

#2: 6sense

Best for: Detecting warm prospects on your website and then putting personalized email creation on autopilot.

Similar to: Warmly.

6sense offers an intent-driven ABM platform that uses intent signals to help you identify and prioritize surging accounts from the get-go.

The platform’s website deanonymization solution is a proper Leadfeeder alternative as it identifies anonymous website visitors by matching their IP addresses and behavior data with its B2B intent database.