Top 10 6sense Alternatives For Marketers In 2025

The platform’s website deanonymization solution helps you identify anonymous website visitors by matching their IP addresses and behavior data with its B2B intent database.

However, some users of the platform are not satisfied with its price tag, complexity, and lack of individual account identification.

In other words, marketers are tired of shooting in the dark while paying top dollar.

In this buyer guide, I’ll cover the 10 best 6sense alternatives in 2025 for marketing teams that will help you identify accounts (some of them also offer contact-level data) and then reach out to them.

TL;DR

Warmly offers the best alternative to 6sense for marketers with our real-time contact-level visitor identification, signal-based outreach, and automated ad targeting.
AI-driven tools like Koala and Propensity are ideal for teams focused on product-led growth, upselling, and automated campaign orchestration.
On the other hand, platforms like Demandbase and ZoomInfo can help enterprise teams scale multi-channel ABM with deep data, re-targeting, and CRM integrations.

Before we begin, I want to go over some of the main reasons why some marketing teams have been looking to switch from 6sense: ⤵️

Why are some marketers looking to switch from 6sense?

The main reasons why marketing leaders have been looking to switch from 6sense include its learning curve, expensive pricing, and the fact that it’s not capable of identifying individual accounts.

But don’t get us wrong here, we’re not trying to claim that 6sense is a bad platform that marketers need to run from.

In fact, there are hundreds of marketers who are happy with the platform’s depth of features, integrations with marketing platforms and CRMs, and how well it lets them align their team with sales.

However, some users have been dissatisfied with the marketing and sales intelligence platform for several reasons:

#1: Can be expensive for SMEs or teams starting out with ABM

The #1 complaint of 6sense has been about how the platform can be expensive for SMEs or marketing teams starting out with ABM.

➡️ In our in-depth 6sense pricing guide, we discussed that costs can range from $60,000 to $100,000 per year for most companies.

‘’Lastly, the price point can be a hurdle for smaller marketing teams or companies just starting out with ABM.’’ – G2 Review.

#2: Steep learning curve

Next up, marketing teams are not happy with the tool’s learning curve, which has led to slow adoption in some companies.

A verified user of the platform mentions that some of their team members who are new to ABM platforms and intent data, found it difficult to adopt.

‘’One thing I dislike about 6sense Revenue Marketing is that some of its features are complex. The platform offers a lot of tools and data, which can feel overwhelming at first. It takes time to learn how to use all the features effectively. Some users may find the interface confusing until they get more experience with it. This learning curve can slow down adoption, especially for team members who are new to intent data or account-based marketing platforms.’’ – G2 Review.

#3: Not capable of identifying individual accounts

Last but not least, marketing teams are waking up to the fact that you can now identify contact-level data with other solutions, instead of the company-level data that 6sense offers.

Instead of seeing that ‘’Coca-Cola’’ has visited your website, there are tools that we will discuss that can help you find who exactly within that company has been on your website.

‘’I'm surprised they haven't improved their inability to target audiences to the person level rather than just account level.’’ – G2 Review.

What are the best 6sense alternatives for marketers in 2025

Here are the 10 best 6sense alternatives for marketing teams after reviewing 30+ tools on the market:

#1: Warmly: Signal-based outreach, lead scoring, contact-level visitor ID, AI SDR, and ad targeting. Starts at $10,100/year (AI Data Agent); higher tiers (Inbound/Outbound Agent) at $18,000–$24,000/year; modular options.

#2: Koala: Product usage analytics + intent signals for upsell and customer growth. Free (250 accounts); Growth: $750/mo (annual); Business: Custom pricing.

#3: Demandbase: Multi-channel ABM orchestration, retargeting, and personalization for enterprise accounts. Custom pricing includes platform + user-based fees.

#4: Albacross: EU-focused website visitor ID with segmentation and alerts. Starter: €99/user/mo; Professional: €159/user/mo; Organization: €199/user/mo.

#5: Salespanel: Lead qualification, journey tracking, and real-time scoring. Customer Data Platform: from $99/mo; Account Reveal: from $99/mo; Custom pricing available.

#6: Dealfront: GDPR-compliant EU B2B visitor identification and sales intelligence. Free (100 visitors/site); Paid plan from €165/mo; custom pricing for other modules.

#7: ZoomInfo: All-in-one GTM platform with a large B2B database and advanced targeting. Custom pricing based on features, licenses, and usage.

#8: Lead Forensics: Real-time visitor ID with contact info and behavioral insights. Free trial; Essential & Automate plans with custom pricing.

#9: FullContact: Privacy-first visitor ID and identity resolution via email/phone/social. Custom pricing.

#10: Propensity: ABM for small GTM teams combining ID, intent modelling, and automation. Free trial (100 in-market accounts); Essential ABM: $1,000/mo; Strategic ABM: $2,000/mo.

#1: Warmly

Warmly offers the best 6sense alternative for marketing teams on the market with our signal-based revenue orchestration platform.

Behind this fancy definition stands a simple yet powerful lead generation and conversion machine, as Warmly:

Picks up buyer intent signals your leads drop off on your channels and across the web.
Translates them into actionable insights to help you understand who your hottest leads are right now.
Leverages those signals and insights to orchestrate comprehensive outreach workflows.

Let’s get a closer look at some of the features that make Warmly an attractive solution for marketing leaders:

Feature #1: Identifies your website visitors to the contact level

Unlike 6sense, Warmly lets you maximize your website’s lead generation potential by identifying both the companies and individuals visiting it.

The way it works is that you can add a snippet of Warmly’s code to your website, and the platform will start revealing leads in minutes.

In addition to essential company and individual-level identification, Warmly will also enrich each visitor’s:

Contact data (email address, phone number, social media profiles, etc.).
Firmographics (company location, size, funding, etc.).
Demographics (individual names, job positions, etc.).
Technographics (tools and software a company utilizes).

This will give you a more comprehensive idea of your leads, where they’re coming from, and how well they match your ICP.

Moreover, Warmly’s code snippet can be added to event pages or email campaigns, allowing you to capture leads across your owned channels.

Feature #2: Reveals your hottest leads based on intent data

We understand that knowing who your leads are is only one part of successful outreach and conversion.

This is why Warmly collects intent data for each lead, allowing you to understand who your hottest leads are right now.

The platform captures three types of intent signals:

First-party intent, which includes intent signals leads left in your channels (website, app etc.), such as website visits, the specific pages they visited, time spent on high-intent pages, recurring visits, etc.
Second-party signals, which come from monitoring LinkedIn for things like job change intent, new funding rounds, etc.
Third-party intent, including web searches that include keywords relevant to your product, visits to competitors’ websites or interactions with their ads, etc.

As a result, your sales reps will get:

A complete overview of which of your leads are most likely to convert right now.
Critical insights into each lead, which they can leverage to tailor their outreach strategies accordingly.

Feature #3: Signal-based sales orchestration

We know that regardless of how good and alert your sales reps are, some warm leads always fall through the cracks.

Warmly handles this by enabling you to automate essential outreach workflows, ensuring you’ll never miss a high-value opportunity again.

Firstly, there’s the Orchestrator, which enables you to set up automated email and LinkedIn outreach sequences by:

Specifying the trigger that sets the sequence in motion (e.g., a visitor matching your ICP lands on your website).
Defining the criteria the visitor needs to meet to be targeted (company size, industry, individual’s job role, etc.).
Specifying the frequency at which you want the workflows to run and the maximum number of people targeted in a single account.
Deciding on the action you want the Orchestrator to take (send contextual email and/or personalized LinkedIn DM or connection request).

Secondly, AI Chat, Warmly’s AI-powered chatbot, automatically engages and qualifies leads, offers collaterals, answers questions, and books meetings while ensuring that every interaction with every lead is contextual and tailored to their prior interactions.

You can try it out: 👇

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Finally, Warmly lets you automate lead routing, as your reps will be notified in Slack the second a high-intent lead or visitor matching your ICP lands on your website.

Feature #4: Signal-based ad targeting

Warmly also lets you leverage onsite and offsite signals (e.g., LinkedIn engagement) to create highly targeted custom ad audiences.

For example, using Bombora intent data and Warmly’s Orchestrator, you can detect when companies are researching your competitors, integration partners, or relevant keywords.

Warmly then syncs those companies to LinkedIn Ad audiences, triggering campaigns that speak directly to what those prospects are actively exploring.

Warmly’s DemandGen AI agent does the same, but at a higher level.

Our AI agent uses all three types of intent signals to detect high-value opportunities, including them instantly in paid social campaigns across LinkedIn, Google Ads, Facebook, etc.

The result?

A constantly refreshed audience of in-market accounts sees highly relevant ads on all the channels they live in, while your competitors are still guessing.

It’s a scalable, automated way to increase awareness, warm up your ICP, and capture mindshare early in the buying journey.

Pricing

Warmly’s pricing is modular and component-based.

You can choose the components that best match the needs of your business, as components are priced by output and not just a monthly fee.

There are 3 paid product plans that you can choose from:

AI Data Agent (Starts at $10,100/yr), which includes 5,000 credits, person-level web visitor de-anonymization (RB2B + Vector data), CRM integration, and access to our Coldly Contact Database.
AI Inbound Agent (Starts at $18,000/yr), which includes all AI Data Agent features, 10,000 credits, Intent-powered pop-ups (Warm Offers), AI chatbot & live video chat, and lead routing.
AI Outbound Agent (Starts at $24,000/yr), which includes 10,000 credits, automated signal-based outbound orchestration, email automation, LinkedIn automation, and email warmup.

➡️ Warmly’s pricing is ideal for larger SMB and MM companies with a growing or mature GTM motion with SDR, sales, and marketing functions.

How does Warmly compare to 6sense for marketing teams?

Here are some of the key points to keep in mind when comparing Warmly to 6sense as a marketer:

Intent Data Granularity

Warmly: Tracks 1st, 2nd, and 3rd-party intent (website visits, LinkedIn job changes, competitor research) to identify real-time buyer signals.
6sense: Provides account-level intent aggregated across multiple channels, indicating which accounts are in-market.

Account Scoring & Prioritization

Warmly: Scores leads using signal-based criteria (ICP fit + multi-source intent) and routes them to reps instantly via Slack or CRM.
6sense: Uses AI-driven propensity and predictive analytics to prioritize accounts most likely to convert.

Integrations

Warmly: Native support for Slack, HubSpot, Salesforce, Outreach, LinkedIn Ads, Google Ads, and more.
6sense: Deep integrations with major CRM, marketing automation platforms, DSPs, and data warehouses for a unified revenue stack.

Personalization & Outreach

Warmly: Real-time visitor ID down to contact level, AI Chatbot, and automated LinkedIn/email sequences based on signals.
6sense: Dynamic website personalization, email campaigns, and ad targeting powered by real-time account behavior.

Audience Building & Segmentation

Warmly: Builds real-time, signal-based audiences from website visits and web engagement for precise targeting.
6sense: Creates dynamic segments using firmographics, technographics, intent, and engagement signals.

Campaign Automation & Orchestration

Warmly: Orchestrates full-funnel workflows (email, LinkedIn, Slack alerts, ad syncs) triggered by signals.
6sense: Delivers full ABM campaign orchestration with playbooks, cross-channel activations, and real-time performance analytics.

Pricing & Plans

Warmly: Starts at $10,100/year (AI Data Agent). Higher tiers (Inbound/Outbound Agent) range from $18,000–$24,000/year. Modular options available.
6sense: Custom enterprise pricing based on seats, data volume, and modules; typically $60,000–$100,000/year for most companies.

➡️ Warmly is the right choice for marketing teams looking to act instantly on real-time intent signals across the web, LinkedIn, and competitors by orchestrating automated outreach, retargeting, and engagement workflows from one platform.

➡️ 6sense, by contrast, is built for full‑scale account‑based marketing programs at the enterprise level. It offers deep predictive analytics, rich account scoring, dynamic audience segmentation across channels, and orchestration with comprehensive reporting and performance attribution – but comes at a greater cost and does not offer contact-level data.

Pros & Cons

✅ Identifies both companies and individuals visiting your website.

✅ Enriches each identified lead with detailed B2B intelligence and reveals intent data.

✅ Best-in-class sales orchestration options.

✅ Live sales engagement capabilities.

✅ Reveals your hottest leads in real-time.

❌ Pricing is modular.

#2: Koala

Best for: Gaining insight into product usage paired with intent signals to improve product adoption and upsell existing customers.

Similar to: Warmly.

Koala is a website visitor identification tool that makes it suitable for boosting product engagement and driving cross- and up-selling opportunities rather than traditional lead generation.

The platform makes a viable alternative to 6sense if your marketing team is more interested in cross-selling and up-selling your existing customers.