Top 10 ZoomInfo Alternatives For Marketers In 2025

The platform enables teams to identify high-intent prospects, personalize outreach, and automate workflows, enhancing efficiency and effectiveness in sales and marketing efforts.

However, some users of the platform are not satisfied with its high and opaque pricing structure, outdated prospect information, and steep learning curve.

In this comprehensive guide, I’ll cover the 10 best ZoomInfo alternatives in 2025 for marketers that will help you identify accounts and then reach out to them.

TL;DR

Warmly offers the best alternative to ZoomInfo for marketing teams with its real-time contact-level visitor identification, signal-based outreach, and automated ad targeting.
Lead generation tools like Snitcher and Salespanel are ideal for companies focused on high-accuracy IP tracking, lead scoring, and simple setup.
On the other hand, platforms like Demandbase and 6sense can help you execute large-scale ABM campaigns with deep intent data and advanced orchestration, but they come with steeper learning curves and higher costs.

Before we begin, I want to go over some of the main reasons why some marketing leaders have been looking to switch from ZoomInfo: ⤵️

Why have some marketing teams been looking to switch from ZoomInfo?

The main reasons why some marketing teams have been looking to switch from ZoomInfo include its learning curve, expensive and non-transparent pricing, and its steep learning curve.

But don’t get me wrong here, I’m not saying that ZoomInfo is a terrible product that you need to run from.

Hundreds of users are happy with the platform’s combination of a massive B2B database with a wide range of sales management features.

Despite this, some marketers have been dissatisfied with the platform for a few reasons:

#1: The pricing is not transparent and can be quite high

One of the main complaints about ZoomInfo has been about its non-transparent pricing and how expensive it can get, even for small teams.

➡️ In our detailed ZoomInfo pricing guide, we identified that the pricing ranges between $24,800/year and $161,900/year, depending on your credit usage and seats.

‘’Some of the disliked features about ZoomInfo Marketing are high and opaque pricing.’’ – G2 Review.

#2: Prospect information can be outdated

Next up, users of the platform are not happy with the prospect information that they’re provided with, claiming that it can often be outdated.

➡️ Even though this can be said for a lot of other platforms on the market, ZoomInfo’s data inaccuracies seem to be a recurring issue across user reviews.

‘’One disadvantage of ZoomInfo Marketing is that once of the data isn’t always as accurate because of the contact details that can turn out outdated.’’ – G2 Review.

#3: Steep learning curve

Last but not least, users of the platform mention that the platform can be complex to use for marketers who are not used to sales intelligence platforms like ZoomInfo.

➡️ Such a learning curve can be a barrier to the adoption by your broader marketing team.

‘’It’s kind of overwhelming for new teams that have never used this kind of thing, especially the interface.’’ – G2 Review.

What are the best ZoomInfo alternatives for marketers in 2025

The best alternatives to ZoomInfo for marketers are Warmly, Snitcher, and Demandbase, with their real-time signal-based outreach capabilities, contact-level de-anonymization, and enterprise ABM orchestration features.

Here’s a comprehensive breakdown of the best competitors to ZoomInfo:

1. Warmly

Use Case: Real-time signal-based outreach, contact-level de-anonymization, and ad targeting.
Price: AI Data Agent — from $10,100/year; AI Inbound Agent — from $18,000/year; AI Outbound Agent — from $24,000/year; modular pricing available.

2. Snitcher

Use Case: High-accuracy, real-time company-level identification via IP-to-company mapping.
Price: From €59/month (100 IDs) up to €1,339/month (10,000 IDs); 14-day free trial; custom pricing for higher volumes.

3. Demandbase

Use Case: Enterprise ABM orchestration & personalized ad/website experiences.
Price: Platform fee + flat user fee (quote required).

4. Visitor Queue

Use Case: Website personalization & content targeting to key accounts.
Price: 11 tiers — from $39/month (100 companies) up to $2,299/month (40,000 companies); +$200/month for personalization; 14-day free trial.

5. Salespanel

Use Case: Automated lead capture & rule-based qualification.
Price: Customer Data Platform — $99/month (10k visitors) + $10 per additional 1k visitors; Account Reveal — $99/month (2k visitors) + $40 per additional 1k visitors; Custom plan available; annual billing.

6. RB2B

Use Case: US visitor deanonymization with Slack alerts & sales-engagement integration.
Price: Free plan (200 reveals/month); Paid — $119–$1,149+/month based on traffic; higher volumes custom priced.

7. 6sense

Use Case: Intent-driven ABM with AI email agents.
Price: Free plan (50 credits/month + basic features); Team/Growth/Enterprise tiers (quote required; average ACV ~$123,711).

8. Lead Forensics

Use Case: Real-time visitor ID + built-in contact data & CRM integration.
Price: Free trial; Essential & Automate plans — Custom pricing.

9. Common Room

Use Case: IP-based company ID + form-fill/person-level resolution with AI scoring.
Price: Free (500 contacts, 50 orgs); Starter — $625/month; Team — $1,250/month; Enterprise — Custom pricing; 14-day trial; annual billing.

10. Propensity

Use Case: SME-focused visitor identification with compliant intent modelling & account scoring.
Price: Free trial (top 100 accounts); Essential ABM — $1,000/month; Strategic ABM — $2,000/month.

#1: Warmly

Warmly offers the best ZoomInfo alternative on the market for marketing teams with our signal-based revenue orchestration platform.

Behind this fancy definition stands a simple yet powerful lead generation and conversion machine, as Warmly:

Picks up buyer intent signals your prospects drop off on your channels and across the web.
Translates them into actionable insights to help you understand who your hottest leads are right now.
Leverages those signals and insights to orchestrate comprehensive outreach workflows.

Let’s get a closer look at some of the features that make Warmly an attractive solution for marketing teams:

Feature #1: Identifies your website visitors to the contact level

Warmly lets you maximize your website’s lead generation potential by identifying both the companies and individuals visiting it.

The way it works is that you add a snippet of Warmly’s code to your website, and the platform will start revealing leads in minutes.

In addition to essential company and individual-level identification, Warmly will also enrich each visitor’s:

Contact data (email address, phone number, social media profiles, etc.).
Firmographics (company location, size, funding, etc.).
Demographics (individual names, job positions, etc.).
Technographics (tools and software a company utilizes).

This will give you a better idea of your leads, where they’re coming from, and how well they match your ICP.

➡️ Warmly’s code snippet can be added to event pages or email campaigns, allowing you to capture leads across your owned channels.

Feature #2: Reveals your warmest leads based on intent data

I understand that knowing who your leads are is only one part of successful outreach and conversion.

This is why Warmly collects intent data for each lead, allowing you to understand who your hottest leads are right now.

The platform captures three types of intent signals:

First-party intent, which includes intent signals leads left in your channels (website, app etc.), such as website visits, the specific pages they visited, time spent on high-intent pages, recurring visits, etc.
Second-party signals, which come from monitoring LinkedIn for things like job change intent, new funding rounds, etc.
Third-party intent, including web searches that include keywords relevant to your product, visits to competitors’ websites or interactions with their ads, etc.

As a result, your team will get:

A complete overview of which of your leads are most likely to convert right now.
Critical insights into each lead, which they can leverage to tailor their outreach strategies accordingly.

Feature #3: Signal-based sales orchestration

Regardless of how good and alert your sales reps are, some warm leads always fall through the cracks.

Our software handles this by enabling you to automate essential outreach workflows, ensuring you’ll never miss a high-value opportunity again.

Firstly, there’s the Orchestrator, which lets you set up automated email and LinkedIn outreach sequences by:

Specifying the trigger that sets the sequence in motion (e.g., a visitor matching your ICP lands on your website).
Defining the criteria the visitor needs to meet to be targeted (company size, industry, individual’s job role, etc.).
Specifying the frequency at which you want the workflows to run and the maximum number of people targeted in a single account.
Deciding on the action you want the Orchestrator to take (send contextual email and/or personalized LinkedIn DM or connection request).

Secondly, AI Chat, Warmly’s AI-powered sales chatbot, automatically engages and qualifies leads, offers collaterals, answers questions, and books meetings while ensuring that every interaction with every lead is contextual and tailored to their prior interactions.

Try it out here: 👇

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Finally, Warmly lets you automate lead routing, as your reps will be notified in Slack the second a high-intent lead or visitor matching your ICP lands on your website.

Feature #4: Signal-based ad targeting

Warmly also lets you leverage onsite and offsite signals (e.g., LinkedIn engagement) to create highly targeted custom ad audiences.

For example, using Bombora intent data and Warmly’s Orchestrator, you can detect when companies are researching your competitors, integration partners, or relevant keywords.

Warmly then syncs those companies to LinkedIn Ad audiences, triggering campaigns that speak directly to what those prospects are actively exploring.

Warmly’s DemandGen AI agent does the same, but at a higher level.

Our AI agent uses all three types of intent signals to detect high-value opportunities, including them instantly in paid social campaigns across LinkedIn, Google Ads, Facebook, etc.

The result is a constantly refreshed audience of in-market accounts that sees highly relevant ads on all the channels they live in, while your competitors are still guessing.

It’s a scalable, automated solution to increase awareness, warm up your ICP, and capture mindshare early in the buying journey.

Pricing

Warmly’s pricing is modular and component-based.

You can choose the components that best match the needs of your business, as components are priced by output and not just a monthly fee.

There are 3 paid product plans that you can choose from:

AI Data Agent (Starts at $10,100/yr), which includes 5,000 credits, person-level web visitor de-anonymization (RB2B + Vector data), CRM integration, and access to our Coldly Contact Database.
AI Inbound Agent (Starts at $18,000/yr), which includes all AI Data Agent features, 10,000 credits, Intent-powered pop-ups (Warm Offers), AI chatbot & live video chat, and lead routing.
AI Outbound Agent (Starts at $24,000/yr), which includes 10,000 credits, automated signal-based outbound orchestration, email automation, LinkedIn automation, and email warmup.

➡️ Warmly’s pricing is ideal for larger SMB and MM companies with a growing or mature GTM motion with SDR, sales, and marketing functions.

How does Warmly compare to ZoomInfo for marketing teams?

Here are some of the key aspects to keep in mind when comparing Warmly to ZoomInfo as a marketer:

1. Intent Data Granularity

Warmly: Tracks 1st, 2nd, and 3rd-party intent (website visits, LinkedIn job changes, competitor research) to identify real-time buyer signals.
ZoomInfo: Offers rich, predictive intent signals via Bombora and proprietary AI-powered insights.

2. Account Scoring & Prioritization

Warmly: Scores leads using signal-based criteria (ICP fit + multi-source intent) and routes them to reps instantly via Slack or CRM.
ZoomInfo: Provides AI-driven account scoring models and an Ideal Customer Profile (ICP) builder.

3. Integrations

Warmly: Native support for Slack, HubSpot, Salesforce, Outreach, LinkedIn Ads, Google Ads, and more.
ZoomInfo: Deep integrations with Salesforce, HubSpot, Marketo, Eloqua, Outreach, Salesloft, LinkedIn, and others.

4. Personalization & Outreach

Warmly: Real-time visitor ID to contact level, AI Chatbot, and automated LinkedIn/email sequences based on signals.
ZoomInfo: No built-in personalization tools; relies on integrations for outreach.

5. Audience Building & Segmentation

Warmly: Builds real-time, signal-based audiences from website visits and web engagement for precise targeting.
ZoomInfo: Access to a massive B2B database with intent filters, firmographics, technographics, and more.

6. Campaign Automation & Orchestration

Warmly: Orchestrates full-funnel workflows (email, LinkedIn, Slack alerts, ad syncs) triggered by signals.
ZoomInfo: Provides native orchestration tools for email, ads, and data enrichment pipelines.

7. Pricing & Plans

Warmly: Starts at $10,100/year (AI Data Agent); higher tiers (Inbound/Outbound Agent) range from $18,000–$24,000/year; modular options available.
ZoomInfo: Enterprise-focused, opaque pricing. Typically high cost with multi-year contracts that can reach up to $161,000/year.

➡️ Warmly is best for marketing teams looking to act instantly on real-time buyer signals across the web, LinkedIn, and competitors by orchestrating automated outreach, retargeting, and engagement workflows from one platform.

➡️ ZoomInfo is best for enterprise marketing teams that need broad-scale B2B data, static lead lists, and intent-enriched segmentation to drive large outbound campaigns and multichannel operations.

Pros & Cons

✅ Lets you identify both companies and individuals visiting your website.

✅ Enriches each identified lead with detailed B2B intelligence and reveals intent data.

✅ Best-in-class sales orchestration options.

✅ Live sales engagement capabilities.

✅ Reveals your hottest leads in real-time.

❌ Modular pricing.

#2: Snitcher

Best for: High-accuracy, real-time company-level identification via IP-to-company mapping.

Similar to: Visitor Queue.

Snitcher is a B2B lead generation and sales acceleration tool that identifies website visitors and tracks their engagement with it, mapping out their customer journey.

This makes it a good alternative to ZoomInfo for marketing teams looking to build better-targeted, more personalized campaigns on top of intent data.