The ABM platform helps marketing agencies identify companies and contacts visiting your website, using filters to help you drill down on high-value prospects.
However, some users of the platform are not satisfied with its limited geographic coverage, difficulties in excluding irrelevant traffic, and limited integration capabilities.
In this buyer guide, I’ll cover the 10 best RB2B alternatives in 2025 for marketing agencies that will help you identify accounts and then automatically reach out to them with AI.
TL;DR
- Warmly offers the best alternative to RB2B for marketing agencies with its real-time contact-level visitor identification, signal-based outreach, and automated ad targeting.
- ZoomInfo & 6sense are better for organizations prioritizing large-scale databases and sales automation.
- Albacross & Visitor Queue shine for cost-efficient, GDPR-compliant visitor identification in the EU.
Before we get started, I want us to go over some of the common reasons why some marketing agencies have been looking to make the switch from RB2B: ⤵️
Why have some marketing agencies been looking to switch from RB2B?
RB2B gets a lot of love for easy setup, real-time LinkedIn profile alerts to Slack and the ability to turn anonymous web visits into contact-level leads.
But for agencies that manage many clients, geographies and SLAs, a few recurring complaints in G2 reviews explain why some teams are exploring alternatives.
I’m not saying RB2B is a bad product. Many reviewers call it a “game-changer” and report closed deals attributed to the tool. Still, here are the main reasons agencies say they’ve considered switching.
Below are the main reasons agencies are thinking about switching from the visitor identification solution:
#1: Limited geographic coverage and low match rates
Agencies typically run campaigns for global clients.
RB2B’s coverage is often US-centric, and the percentage of visitors it identifies can be low, which matters when you’re reporting results across regions.
➡️ If you’re running UK/EMEA/CAN/AU campaigns, missing large chunks of traffic undermines reporting, measurement and the value you deliver to clients.
‘’I dislike RB2B's current limitation, which is that it only captures profiles from the United States.’’ – G2 Review.
#2: There’s noise, limited filtering and difficulty excluding irrelevant traffic
Agencies need clean signals for many client niches.
Multiple reviewers mentioned noise from non-ICP visitors and limited filtering/exclusion controls, such as noise from junior-level employees and the inability to fully exclude certain pages from reporting.
➡️ It’s not just the fact that you’re spending credits on noise, it’s also that unfiltered alerts create false positives in client reports and force extra manual cleaning before outreach or campaign measurement.
‘’Inability to exclude certain pages (e.g., customer login, 3-year-old blog post that drives a huge amount of unqualified traffic to the site, etc.).’’ – G2 Review.
#3: Integrations & data handling quirks that complicate agency workflows
Integrations matter when you operate multiple tech stacks for clients.
Reviews highlight that RB2B can often overwrite existing contacts with new data and that some users have had issues with the Salesforce integration
➡️ Overwrites and flaky Salesforce/HubSpot connections can corrupt client CRMs or require engineering workarounds, which raises operational cost and risk.
‘’If you integrate RB2B with HubSpot, RB2B will overwrite existing contacts with new data, which is not always accurate, and we can't make that happen. There's a way to set up webhooks to pull the info only when a new contact is created, but that really limits us.’’ – G2 Review.
What are the 10 best RB2B alternatives for marketing agencies in 2025
The best RB2B alternatives for marketing agencies are Warmly, ZoomInfo, and Factors AI, with their best-in-class visitor identification features, intent data, and sales orchestration capabilities.
Here’s a detailed breakdown:
1. Warmly
Best for enterprises that want real-time contact-level visitor identification, signal-based outreach, and live engagement tools like an AI chatbot and video calls. Starts at $10,000/year; higher tiers $16,000–$22,000/year.
2. ZoomInfo
Built for large organizations that need massive B2B databases, intent data, and advanced sales automation features. Custom-based; typically expensive depending on licenses and credits.
3. 6sense
Great for account-based marketing (ABM) and AI-driven sales orchestration, helping teams identify and engage warm accounts. Free plan available; enterprise contracts average $123,711/year.
4. Factors AI
Best for advanced marketing attribution and cross-channel analytics, giving enterprises deep insights into campaign performance. Free plan; paid tiers start at $549/month (Basic), $1,299/month (Growth), and custom Enterprise.
5. UnifyGTM
Combines multi-source intent data with AI sales agents and automated revenue plays, making it ideal for data-driven GTM teams. Starts from $700/month (Growth); Pro & Enterprise custom, plus credit-based fees.
6. Albacross
Designed for EU-focused organizations needing GDPR-compliant visitor identification and personalized B2B targeting. Starts from €99–€199 per user/month; includes a 14-day free trial.
7. FullContact
Focused on privacy-first data enrichment and identity verification, making it a fit for compliance-driven enterprises. Pricing is custom, only via sales.
8. Propensity
Helps companies combine visitor identification with ABM campaigns, personalization, and automation. Starts from $1,000/month (Essential ABM); $2,000/month (Strategic ABM).
9. Snitcher
Specializes in company-level visitor identification via IP mapping, useful for enterprises that want accurate firmographic data. Starts from €59/month (100 IDs) to €1,339/month (10,000 IDs); custom above.
10. Visitor Queue
Great for personalizing website content and identifying ICP-fit prospects at scale. Starts from $39/month (100 companies) to $2,299/month (40,000 companies).
#1: Warmly
Warmly offers the best RB2B alternative for marketing agencies in 2025 with our signal-based revenue orchestration software.
Behind this rather fancy definition stands a powerful lead generation and conversion machine, as Warmly:
- Picks up buyer intent signals your leads drop off on your channels and across the web.
- Translates them into actionable insights to help you understand who your hottest leads are right now.
- Leverages those signals and insights to orchestrate comprehensive outreach workflows.
Let’s get a closer look at some of the features that make Warmly an attractive alternative to RB2B for marketing agencies:
Feature #1: Identifies your clients’ website visitors to the contact level
Similar to RB2B, Warmly lets your team maximize your client’s lead generation potential by identifying both the companies and individuals visiting it.
The way it works is that you can add a snippet of Warmly’s code to your clients’ website, and the platform will start revealing leads in minutes.
In addition to essential company and individual-level identification, Warmly will also enrich each visitor’s:
- Contact data (email address, phone number, social media profiles, etc.).
- Firmographics (company location, size, funding, etc.).
- Demographics (individual names, job positions, etc.).
- Technographics (tools and software a company utilizes).
This will give you a more comprehensive idea of your clients’ leads, where they’re coming from, and how well they match the ICP.
Warmly’s code snippet can also be added to event pages or email campaigns, allowing you to capture leads across your owned channels.
Feature #2: Reveals your hottest leads based on intent data
Knowing who your client’s prospects are is only one part of successful outreach and conversion.
This is why Warmly collects intent data for each lead, allowing you to understand who your hottest leads are right now.
The platform captures three types of intent signals:
- First-party intent, which includes intent signals, leads left in your channels (website, app etc.), such as website visits, the specific pages they visited, time spent on high-intent pages, recurring visits, etc.
- Second-party signals, which come from monitoring LinkedIn for things like job change intent, new funding rounds, etc.
- Third-party intent, including web searches that include keywords relevant to your product, visits to competitors’ websites or interactions with their ads, etc.
As a result, your team will get:
- A complete overview of which of your leads are most likely to convert right now.
- Critical insights into each lead, which they can leverage to tailor their outreach strategies accordingly.
Feature #3: Signal-based sales orchestration
We know that regardless of how good and alert your clients’ sales reps are, some warm leads always fall through the cracks.
Warmly handles this by enabling you to automate essential outreach workflows, ensuring you’ll never miss a high-value opportunity again.
Firstly, there’s the Orchestrator, which enables you to set up automated email and LinkedIn outreach sequences by:
- Specifying the trigger that sets the sequence in motion (e.g., a visitor matching your ICP lands on your website).
- Defining the criteria the visitor needs to meet to be targeted (company size, industry, individual’s job role, etc.).
- Specifying the frequency at which you want the workflows to run and the maximum number of people targeted in a single account.
- Deciding on the action you want the Orchestrator to take (send contextual email and/or personalized LinkedIn DM or connection request).
Next up, AI Chat, Warmly’s AI-powered chatbot, automatically engages and qualifies leads, offers collaterals, answers questions, and books meetings while ensuring that every interaction with every lead is contextual and tailored to their prior interactions.
Try it out: 👇
Finally, our solution lets you automate lead routing, as your reps will be notified in Slack the second a high-intent lead or visitor matching your ICP lands on your website.
Feature #4: Signal-based ad targeting
Warmly also lets you leverage onsite and offsite signals (e.g., LinkedIn engagement) to create highly targeted custom ad audiences for your clients.
For example, using Bombora intent data and Warmly’s Orchestrator, you can detect when companies are researching your competitors, integration partners, or relevant keywords.
Warmly then syncs those companies to LinkedIn Ad audiences, triggering campaigns that speak directly to what those prospects are actively exploring.
Warmly’s DemandGen AI agent does the same, but at a higher level.
Our AI agent uses all three types of intent signals to detect high-value opportunities, including them instantly in paid social campaigns across LinkedIn, Google Ads, Facebook, etc.
The result?
A constantly refreshed audience of in-market accounts sees highly relevant ads on all the channels they live in, while your competitors are still guessing.
It’s a scalable, automated way to increase awareness, warm up your ICP, and capture mindshare early in the buying journey.
Pricing
Warmly’s pricing is modular and component-based.
You can choose the components that best match the needs of your business, as components are priced by output and not just a monthly fee.
There are 3 paid annual plans available in Warmly’s pricing model:
- Data Agent Plan: Starting at $10,000/year, which includes 10,000 monthly credits, person-level 1st party web visitor de-anonymization (via RB2B, Vector, etc.), all Warmly Signals with warm lead alerts via Slack or Teams, HubSpot & Salesforce integration, and 100+ other sales/marketing tech integrations.
- Outbound Agent Plan: Starting at $16,000/year, which includes AI Data Agent (signals & enrichment), native LinkedIn and marketing outbound automation, ability to push leads to sales sequencers (Salesloft, Outreach, etc.) and ad audiences, domain warmup, and lead routing with custom CRM fields.
- Inbound Agent Plan: Starting at $22,000/year, which includes AI Data Agent (signals & enrichment), Warm AI Chat with intent-powered chatbot & live video, Warm Offers (pop-ups) and Warm Calling (live video), and lead routing with custom CRM fields.
➡️ Warmly’s pricing is ideal for larger SMB and MM companies with a growing or mature GTM motion with SDR, sales, and marketing functions.
How does Warmly compare to RB2B for marketing agencies?
Here are some of the key points to keep in mind when comparing Warmly to RB2B:
Intent Data: Granularity & sources
Warmly
Tracks 1st, 2nd, and 3rd-party intent (website visits, LinkedIn job changes, competitor research) to identify real-time buyer signals.
RB2B
Focuses on real-time visitor identification: surfaces the who (LinkedIn profiles, job titles, headshots) of site visitors. Best for knowing specific people and their visit activity rather than aggregating multi-source topical intent.
Account Scoring & Prioritization
Warmly
The world's most intelligent TAM list builder that combines real-time signals, AI-powered enrichment, and automated orchestration to replace $1.8M/year in manual GTM operations.
RB2B
No native scoring engine, only provides visitor identities and activity. Agencies typically use RB2B data as an input for client CRMs or scoring frameworks rather than relying on RB2B itself for prioritization.
Integrations
Warmly
Deep integrations with OpenAI, Slack, Apollo, Demandbase, Outreach, RB2B, Clearbit, People Data Labs, plus partner discounts (Warm Bundle with 25+ GTM tools). Enterprise focuses on workflow orchestration and data connectivity.
RB2B
Focused but practical: Slack, HubSpot, Salesforce, Zapier, Clay, Instantly. Well-suited for lightweight use cases or agencies layering identity data into existing automation platforms.
Personalization & Outreach
Warmly
Extensive native capabilities: AI Chat, live video (“Warm Call”) for real-time engagement, customizable pop-ups (Warm Offers), automated email + LinkedIn sequences via Orchestrator, and Slack routing.
RB2B
Surfaces identity-rich data (LinkedIn, titles, photos) to enable personalization. Outreach execution happens in external tools; agencies would need to connect RB2B with a sales engagement platform or ad system.
Audience Building & Segmentation
Warmly
Real-time signal-based audiences (onsite + offsite signals). DemandGen AI can create/refine audiences and immediately sync to ad platforms for in-market targeting.
RB2B
Segmentation limited to visitor attributes (role, company, LinkedIn profile). Better for micro-targeting specific individuals visiting client sites, but less useful for larger audience list building.
Campaign Automation & Orchestration
Warmly
Orchestrator + DemandGen AI: trigger full-funnel plays (email, LinkedIn DMs, chatbot, Slack alerts), automate lead routing & ad audience inclusion, built as a signal → action loop.
RB2B
Lightweight orchestration, which mainly provides real-time identity alerts. Agencies would need to build custom automation through Zapier/CRMs to orchestrate campaigns.
Pricing & Plans
Warmly
Starts at $10,000/year (AI Data Agent); higher tiers (Inbound/Outbound Agent) at $16,000–$22,000/year.
RB2B
Official pricing page lists a Pro/Pro+ style tiering (paid plans commonly show around $129–$149+/mo for the first paid tier when billed yearly, with higher plans for larger credit packs).
Learn more in our in-depth comparison of Warmly vs. RB2B.
➡️ Warmly = Best if you want to deliver end-to-end ABM and intent-driven campaigns for clients: intent capture, scoring, orchestration, personalization, and direct ad activation. Great for agencies with enterprise clients and budgets.
💡 Marketing agencies typically choose us over tools like RB2B because our platform offers the best data. Our platform gives marketers smarter, more targeted lists of people and accounts that are most likely to become leads, opportunities, and customers.
This also raises the ROI of their campaigns by giving them the tools to de-anonymize and convert high-intent site visitors with AI chat, and multi-channel automated nurture campaigns (a process our team calls warmbounding).
➡️ RB2B = Best if you want a lightweight visitor identification feed that you can layer into your own client workflows (HubSpot, Slack, CRMs). Great for agencies on tighter budgets or running point solutions like lead identification or enrichment.
Pros & Cons
✅ Identifies both companies and individuals visiting your website.
✅ Enriches each identified lead with detailed B2B intelligence and reveals intent data.
✅ Best-in-class sales orchestration options.
✅ Live sales engagement capabilities.
✅ Reveals your hottest leads in real-time.
❌ Pricing is modular.
#2: ZoomInfo
Best for: Marketing agencies looking for all-in-one sales management and automation.
Similar to: Lead Forensics, Factors AI.
ZoomInfo’s sales platform combines a massive B2B database with a wide range of sales management features.
This makes it a viable alternative to RB2B for large marketing teams looking to handle all ABM processes from a single point of control.
Features
- The platform identifies companies visiting your site and reveals essential B2B information on them.
- An in-depth B2B database with over 260M professional and 100M company profiles and 135M verified phone numbers.
- AI-driven ICP search and optimization that helps you create more precise ICP profiles and find the accounts that match them in ZoomInfo’s extensive database.
Pricing
ZoomInfo has three separate plans for Sales, Marketing, and Talent teams.
However, ZoomInfo doesn’t disclose prices for either, so you’ll have to contact its sales team for a custom quote.
ZoomInfo’s price will be primarily based on:
- Features and functionality.
- Number of licenses.
- Credit usage.
Pros & Cons
✅ Functionalities that enable more precise ad targeting and retargeting for marketing agencies.
✅ Wide range of sales engagement options, from web chats and forms to automated outreach sequences.
✅ Above-average coverage of B2B data for North American businesses.
❌ One of the most expensive tools on the market, similar to tools like 6ense.
❌ Limited intent data when compared to ZoomInfo alternatives.
#3: Factors AI
Best for: Marketing agencies looking for detailed marketing attribution.
Similar to: UnifyGTM.
Factors AI is an AI-powered marketing analytics software that empowers agencies to enhance their sales pipelines by capturing and analyzing cross-channel intent signals.
It’s a viable alternative to RB2B for marketers looking to identify website visitors and track their engagement with your marketing efforts.
Features
- Multi-touch attribution, including LinkedIn ad campaign attribution and retargeting, content attribution, and even offline event analytics.
- Funnel analysis that maps out the entire customer journey and lets you track how leads progress through the pipeline, identify touchpoints, and detect bottlenecks.
- Factors AI also provides tools for segmenting, scoring, and analyzing high-intent accounts.
- LinkedIn Adpilot helps marketing agencies improve LinkedIn targeting and messaging with refined audiences, intent-based campaigns, automated optimizations, and measuring ROI.
Pricing
Factors AI has a free forever plan that lets you identify up to 200 companies visiting your website per month.
It also provides customer journey timelines, starter GTM dashboards, up to 5 segments and 20 custom reports.
If you need access to more versatile features, there are three paid plans to choose from:
- Basic: $549/mo, which includes 5 seats, 3000 identified companies, advanced GTM dashboards, advanced website analytics, custom metrics and KPIs, and more.
- Growth: $1,299/mo, includes up to 10 seats, 8000 identified companies, LinkedIn attribution, ABM analytics, account scoring, etc.
- Enterprise: Custom pricing, up to 25 seats, custom number of identified companies, multi-touch attribution (campaigns, content, offline events & more), up to 15 alerts on Slack / MS Teams, etc.
Pros & Cons
✅ Automatic lead scoring and qualification.
✅ Good integrations when compared to alternatives.
✅ Intuitive interface, according to customers of the tool.
❌ Issues with capturing and accurately identifying website leads, which is why some marketing leaders have been looking for Factors AI alternatives.
❌ Multi-touch attribution is available only on its top pricing tier.
#4: Visitor Queue
Best for: Identifying website visitors and personalizing your site to them as they browse it.
Similar to: Lusha, Warmly.
Visitor Queue is a website visitor identification tool that helps you tailor your website for specific leads and segments.
The tool is a good alternative to RB2B if your clients rely on your website design for conversions, making it ideal for teams looking to optimize their website for conversions based on visitor data.
Features
- Customizable filters that you can use to create lead segments or exclude website visitors who don’t match your ICP from showing up in your dashboard.
- Automatically assign prospects who fall into a specific category to the sales rep in charge of managing them.
- Send emails to warm leads directly from the platform.
- Visitor Queue helps you customize your website on an individual basis for your prospects that fall within your ICP, tailoring their view of your website.
Pricing
Visitor Queue offers as many as 11 pricing plans based on the number of unique companies captured per month:
▶️ 100 companies - $31/mo for unlimited users and websites (only available as an annual contract).
▶️ 300 companies - $89/mo.
▶️ 500 companies - $109/mo.
▶️ 1,000 companies - $189/mo.
▶️ 2,000 companies - $299/mo.
▶️ 5,000 companies - $469/mo.
▶️ 10,000 companies - $749/mo.
▶️ 15,000 companies - $989/mo.
▶️ 20,000 companies - $1,249/mo.
▶️ 30,000 companies - $1,799/mo.
▶️ 40,000 companies - $2,299/mo.
Pros & Cons
✅ Get unlimited users and websites on each plan, making it ideal for bigger agencies.
✅ Lets you deliver personalized content for leads on your website.
✅ Generally cheaper than other alternatives on the market.
❌ Limited visitor data with only basic contact details.
❌ There are integration issues, according to verified users of the platform.
#5: UnifyGTM
Best for: Accessing multiple intent data sources and combining them with AI sales agents.
Similar to: Warmly, ZoomInfo.
UnifyGTM’s visitor identification solution helps sales reps drive pipeline by giving them access to multiple intent data sources, AI, and automations.
The platform is a viable alternative to RB2B for marketing agencies looking for an all-in-one solution for warm outbound.
Features
- Get access to 10+ data sources to identify when prospects are ready to buy from you, featuring 1st and 3rd party signals.
- Automated Plays that help you craft custom prospecting, enrichment, AI research, and sequencing workflows that run on autopilot for your sales team.
- Multi-touch Sequences that let your team reach buyers where they are by sending them personalized messages directly through UnifyGTM with managed deliverability.
- Leverage UnifyGTM’s AI Agent to scale account research and personalized messaging on your website. The platform uses artificial intelligence to scrape websites, Google and CRM data to engage with your prospects.
Pricing
UnifyGTM has a tiered subscription pricing as well as a credit-based system for using the platform’s features to reveal companies, phone numbers, and email addresses:
- Growth: $700/month when billed annually, which gives you access to 30,000 credits, 2 Active Plays, 3 platform users, 1 email-sending user, and 5 Unify managed inboxes.
- Pro: Custom pricing, which gives you access to 100,000 credits, unlimited Plays, 5 platform users, 2 email-sending users, and a white glove onboarding experience.
- Enterprise: Custom pricing, which gives you access to 200,000 credits, 10 platform users, 5 email-sending users, and SSO.
It’s possible to purchase credits separately if you run out of credits in your existing paid plan.
UnifyGTM’s credit-based system charges you:
- 0.1 credit for each revealed company per month.
- 2 credits for each B2B email you reveal per month.
- 4 credits for each mobile phone number you reveal per month.
- 1 credit per B2B champion tracked per month.
- 5 credits per new hire per month.
➡️ Check out our detailed UnifyGTM pricing guide to figure out if the tool is the right option for you.
Pros & Cons
✅ Get access to intent signals from 10+ sources, covering first-party and third-party data.
✅ Automated Plays and Sequences.
✅ AI Agents that engage with your readers in real-time.
❌ Limited visitor identification features, which is why some brands have been looking for UnifyGTM alternatives.
❌ The pricing model does not fit the budgets of smaller companies and start-ups.
#6: Common Room
Best for: Capturing buying signals across multiple marketing channels for your clients.
Similar to: Koala, Clearbit.
Common Room is a customer intelligence solution that tracks and aggregates various intent signals to help you detect qualified leads.
In addition to its pre-built signals, it lets you set up custom signals tailored to your target market, ICP, and business goals.
Its customization options and the granularity of the insights it provides make it a viable alternative to RB2B for marketing agencies.
Features
- AI-powered engine that captures buying signals anywhere on the web, summarizes them into comprehensive lead profiles, and auto-surfaces accounts that best match your ICP.
- AI-driven lead scoring helps you prioritize surging accounts.
- Lets you set up automated workflows triggered by specific signals.
Pricing
Common Room has three pricing tiers:
- Starter: Starting at $999/mo, includes 2 seats, up to 35k contacts, unlimited alerts, workflows, and segments.
- Team: Starting at $1,999/mo, includes 3 seats, up to 100k contacts, and everything in Starter.
- Enterprise: Custom price, up to 10 seats, 200k contacts included, all integrations, and everything in Team.
All plans are annual only.
Pros & Cons
✅ Options for setting up automated workflows.
✅ Tracks intent signals across the web.
✅ User-friendly interface.
❌ Annual billing only.
❌ Limited customization options.
#7: Clearbit
Best for: Real-time enrichment of inbound leads and lightweight scoring workflows.
Similar to: Cognism.
Clearbit offers an all-in-one data enrichment solution that helps marketing agencies combine proprietary and public data with the power of LLMs to provide accurate data and real-time insights on potential leads.
Features
- Real-time data enrichment with over 100 B2B attributes aggregated from 250+ data sources.
- Form shortening for capturing more leads without losing relevant data.
- Instant lead scoring and routing thanks to granular industry categorization, corporate hierarchies, job roles and seniority tags, etc.
Pricing
Clearbit doesn’t disclose its price, meaning you’ll have to contact its team for accurate pricing details.
The only thing stated on the website is that Clearbit’s pricing plan is volume-based and can be configured to include add-on packages like Forms, Advertising, and Capture.
This means that you’ll probably be charged extra if you opt for add-ons.
Note: Warmly's pricing plans include access to Clearbit’s rich database.
Pros & Cons
✅ Variety of buyer intent signals to help you identify qualified leads.
✅ Integrates with various platforms and CRMs.
✅ User-friendly.
❌ Opaque and expensive pricing, which is why people have been looking for Clearbit alternatives.
❌ Some of its capabilities are available only as add-ons that are charged extra.
#8: Lusha
Best for: B2B contact data enrichment, sales prospecting, and building lead lists.
Similar to: Clay, Clearbit.
Lusha offers an integrated sales intelligence platform known for its user-centric design, global coverage, and advanced filtering capabilities, which make it easy to search and drill through prospects.
It’s a good alternative to RB2B for marketing agencies looking to enrich their database on any CRM or CDP solely by using contact email addresses or a LinkedIn URL.
Features
- Lusha enables Topic-Synergy Intent Scoring to surface the accounts that are showing the most buying activity at critical stages in the buying cycle.
- Complement your search with advanced filters for the prospect's phone type, buyer intent, technographic, company headcount, funding, and other parameters.
- Automatically enrich your database on any CRM or CDP solely by using contact email addresses or a LinkedIn URL.
Pricing
Lusha offers a free forever plan limited to one user. Other than that, it has three premium plans:
- Pro: $49 per user per month.
- Premium: $79 per user per month.
- Scale: Custom pricing.
Pros & Cons
✅ Lusha integrates with popular CRM platforms like Salesforce and HubSpot, facilitating smooth data import and management processes.
✅ Ease of use and LinkedIn integration.
✅ Offers bulk APIs to retrieve up to 100 contacts at once with bulk API.
❌ The UI isn’t beginner-friendly and lacks essential prospecting features, which is why some marketing agencies have been looking for Lusha alternatives.
❌ Potential data inaccuracies, according to G2 reviews.
#9: Salespanel
Best for: Capturing and automatically qualifying website leads.
Similar to: Dealfront, ZoomInfo.
Salespanel is a marketing analytics and lead generation solution designed to help agencies effectively identify, track, and qualify leads.
It’s a solid alternative to RB2B for marketing agencies if you’re looking for a more precise lead qualification solution.
Features
- Customer journey tracking that collects touchpoints and signals your client’s leads leave across channels, including web forms, landing pages, live chats, and email campaigns.
- Rule-based lead scoring workflows that help your team prioritize leads, ensuring that sales teams focus on prospects with the highest potential.
- Dynamic lead segmentation allows users to categorize leads based on individual, firmographic, demographic, and behavioral attributes.
Pricing
Salespanel has three plans, two of which have the same starting price:
- Salespanel Customer Data Platform: Starting at $99/mo, includes up to 10,000 monthly visitors with up to 10% deanonymized traffic. You’ll be charged $10/mo for every additional 1,000 visitors.
- Salespanel Account Reveal: Starting at $99/mo, includes up to 2,000 monthly visitors with up to 60% deanonymized traffic. You’ll be charged $40/mo for every additional 1,000 visitors.
- Custom Pricing: Custom traffic volume with up to 60% deanonymized traffic. Includes everything in Account Reveal plus advanced customization options.
The difference between the first two tiers is the number of website visitors you can identify and essential features like Deep Tracking and real-time lead scoring, which are available only on the Account Reveal plan.
There’s also a 14-day free trial for the first two packages.
Note: All plans are annual, similar to 6sense.
Pros & Cons
✅ Advanced analytics tools.
✅ Easy setup and user-friendly interface.
✅ Best-in-class integrations when compared to alternatives.
❌ The costs can easily add up, given the caps and limitations in the essential packages.
❌ Annual plans only, similar to 6sense.
#10: Dealfront
Best for: GDPR-compliant B2B prospecting and lead generation.
Similar to: Lead Forensics, Warmly.
Dealfront is a B2B sales intelligence and website visitor identification solution created by merging Echobot and RB2B.
It holds data on millions of EU-based B2B contacts, making it a good alternative to RB2B if your marketing agency is working with clients in Europe.
Features
- The platform identifies companies visiting your site and delivers on-site intent insights.
- An in-depth GDPR-compliant B2B database primarily focused on European data (34M+companies and 106M+contacts) and deep coverage of specific European regions (e.g., Benelux, DACH, Nordics, etc.).
- Browser extension for finding relevant B2B data on the go.
Pricing
Dealfront has separate pricing for its sales intelligence and website traffic deanonymization.
Dealfront's sales intelligence plan does not have flat fees, so you’ll need to contact its team for precise pricing details.
Regarding website visitor identification, there’s a limited free plan that allows you to identify up to 100 monthly website visitors but excludes all other Dealfront features.
This means your team won’t get any other data on the companies visiting your website, not even essential contact details.
The paid plan starts at €165 per month, with the final price depending on the number of identified companies.
The website visitor identification plan has a 14-day free trial.
Note: Subscriptions are priced per website. So, if you want to track and identify visitors on multiple websites, you’ll have to pay separately for each.
Pros & Cons
✅ GDPR-compliant data.
✅ 30+ trigger events you can set up to alert you when a relevant change in a prospect’s profile occurs (e.g., job changes, bankruptcy notices, etc.).
✅ A comprehensive range of CRM integrations.
❌ Can identify only companies, and even those with a low accuracy level.
❌ Focused on the European market, with a particular emphasis on the DACH region.
Reveal your website’s visitors and reach out to them with Warmly’s automation features
That was it from our list of the 10 best RB2B alternatives on the market in 2025 for marketing agencies looking to scale ABM campaigns for their clients.
Warmly offers the best alternative to RB2B for agencies not only because of website deanonymization, but also because our DemandGen AI functionality lets you create dynamic LinkedIn and Google ad audiences for your clients.
That will help you put your message out to your hottest prospects before your competitors even know they're in-market.
If your marketing agency wants to scale your clients’ outbound and nurturing inbound while aligning with sales, Warmly is one of the smartest, most intent-driven ABM platforms out there, with the best data that is regularly updated.
Here’s what else you’ll get by signing up for Warmly:
- The ability to identify potential buyers by tracking their interactions with your website and getting insights into their interest level.
- A wide range of accurate prospect contact details, directly from the Coldly database, helping you reach the right people.
- Simplify your meeting process with automatic meeting scheduling that removes the back-and-forth, ensuring a frictionless booking experience.
- Automatically send leads to the right salesperson and notify them via Slack if a high-intent lead is active on your website.
- A Bombora integration that helps you proactively reach out to your warm leads and track who’s researching terms relevant to your product and brand, and get in front of them before your competitors do.
- Automate the search for high-potential prospects using AI technology, ensuring your sales team focuses on the right opportunities.
Book a live demo to see it in action first.
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