The ABM platform helps marketing teams identify companies and contacts visiting your website, using filters to help you drill down on high-value prospects.
However, some enterprise-grade users of the platform are not happy with its visitor data that can be either incomplete, inaccurate or missing, pricing structure, and its poor filtering options.
In this guide, I’ll cover the 10 best RB2B alternatives for enterprises on the market that will help you identify accounts and then reach out to them.
TL;DR
- Warmly offers the best RB2B alternative for enterprises with its real-time contact-level visitor identification, signal-based outreach, and live engagement features like an AI chatbot and video calls.
- Tools like ZoomInfo and 6sense are ideal for large organizations that need massive B2B databases, intent data, and advanced sales automation.
- On the other hand, solutions like Albacross and Visitor Queue can help enterprises with GDPR-compliant visitor identification and personalized website experiences at a more cost-efficient price point.
Before we start, I want to go over some of the main reasons why some enterprises have been looking to switch from RB2B: ⤵️
Why have some enterprises been looking to switch from RB2B?
The main reasons why some enterprises have been looking to switch from RB2B include its visitor data that can be incomplete, inaccurate or missing, pricing model, and its poor filtering options.
But don’t get me wrong here, I’m not saying that RB2B is a bad tool that needs to be switched from.
Dozens of enterprises are happy with how the platform pushes visitors’ LinkedIn profiles to their Slack as soon as it identifies them.
Despite this, some teams have been dissatisfied with the visitor identification software for a few reasons:
#1: Visitor data can be incomplete, inaccurate or missing
The #1 issue for mid-market and Enterprise customers of RB2B has been its visitor data, which can either be incomplete, missing, or even inaccurate.
➡️ RB2B enriches visitor data by pulling from external databases (such as LinkedIn) and firmographic sources, but this can be a downfall since third-party data often lags behind real-time changes or the visitor might not be updating their LinkedIn profile.
‘’RB2B relies primarily on LinkedIn profile enrichment; occasionally, some visitor data can be incomplete or missing—particularly for people who don’t keep their LinkedIn profiles up to date, or who visit from personal devices not linked to professional networks.’’ – G2 Review.
Another issue pointed out by another user of the platform is that the visitor emails which R2B provides can bounce, or LinkedIn profile URLs can be empty or lead to a 404 LinkedIn page.
‘’I'm finding that visitor emails that R2B is providing can bounce, or LinkedIn profile URLs are empty/lead to a 404 LinkedIn page.’’ – G2 Review.
#2: The costs scale up rather quickly with RB2B’s credit-based pricing model
Next up, users of the platform are not happy with its pricing structure, which is credit-based (i.e., you pay for the number of visitors you identify).
The issue is that enterprises would often have a lot of visitors on their website even if they are not in their ICP, which means that companies are paying top dollar for identifying people like job seekers or students browsing industry reports.
‘’The credit-based pricing model is a drawback. After the free trial of 700 credits, costs jump from about $100/month for 200 credits to nearly $400/month for 700 credits, which can run out quickly depending on traffic.’’ – G2 Review.
#3: Poor filtering options
Last but not least, users of the platform are not happy with RB2B’s poor filtering options, including:
- No way of filtering out irrelevant leads visiting your website based on their job titles and companies.
- No way of filtering out ICP-fit leads who visited your website.
- No way of filtering the data by source (e.g., paid ads, SEO).
‘’I wish there was a way to filter out irrelevant leads visiting the website based on their job titles and companies’’ – G2 Review.
What are the best RB2B alternatives for enterprises in 2025
The best RB2B alternatives for enterprises are Warmly, ZoomInfo & 6sense with their visitor identification capabilities, intent data, and sales automation features.
Here’s a breakdown of each competitor:
- Warmly – Best for enterprises needing contact-level visitor identification, signal-based outreach, and live engagement. Pricing starts at $10,000/year (Data Agent), with higher tiers at $16,000–$22,000/year.
- ZoomInfo – Ideal for large organizations wanting an all-in-one sales database and automation. Pricing is custom-based on licenses, credits, and features (typically high-cost).
- 6sense – Best for detecting warm accounts and automating outreach with AI agents. Offers a free plan, with paid plans scaling up to an average $123,711 enterprise contract.
- Factors AI – Great for enterprises needing advanced marketing attribution and cross-channel analytics. Pricing starts with a free plan, then $549/month (Basic), $1,299/month (Growth), with custom Enterprise options.
- UnifyGTM – Designed for enterprises combining multi-source intent data with AI agents and automated plays. Pricing starts at $700/month (Growth), with Pro and Enterprise plans custom-priced, plus a credit-based fee system.
- Albacross – Best for EU-focused organizations needing GDPR-compliant visitor identification. Pricing starts at €99–€199 per user/month, with a 14-day free trial.
- FullContact – Ideal for privacy-first enterprises wanting compliant enrichment and ID verification. Pricing is custom and available only through sales.
- Propensity – Suitable for companies combining visitor identification with ABM campaigns and automation. Pricing starts at $1,000/month (Essential ABM) and $2,000/month (Strategic ABM).
- Snitcher – Best for enterprises needing accurate company-level visitor identification via IP mapping. Pricing ranges from €59/month (100 IDs) to €1,339/month (10,000 IDs), with custom plans available.
- Visitor Queue – Ideal for enterprises personalizing website content for ICP-fit prospects. Pricing ranges from $39/month (100 companies) to $2,299/month (40,000 companies).
#1: Warmly
Warmly offers the best RB2B alternative for enterprises in 2025 with our signal-based revenue orchestration software.
Here’s how Warmly works:
- Picks up the buyer intent signals your prospects drop off on your channels and across the web.
- Translates them into actionable insights to help you understand who your hottest leads are right now.
- Leverages those signals and insights to orchestrate comprehensive outreach workflows.
Let’s get a closer look at some of the features that make Warmly an attractive alternative to RB2B for industry challengers:
Feature #1: Identifies your website visitors to the contact level
Similar to RB2B, Warmly lets you maximize your website’s lead generation potential by identifying both the companies and individuals visiting it.
You add a snippet of Warmly’s code to your website, and the platform will start revealing leads in minutes.
In addition to essential company and individual-level identification, Warmly will also enrich each visitor’s:
- Contact data (email address, phone number, social media profiles, etc.).
- Firmographics (company location, size, funding, etc.).
- Demographics (individual names, job positions, etc.).
- Technographics (tools and software a company utilizes).
Our platform optimizes our data through a waterfall approach, which means we use multiple data providers (20+), including 2 other leading website de-anonymization providers to validate the accuracy, quality & overall match rate of our signal & contact data.
This leads to:
- Higher data quantity: Multiple sources expand match rates.
- Higher data quality: Proprietary cleansing and confidence scoring validate accuracy.
💡 To maintain the robust data quality and quantity, we continuously monitor vendor performance and validate our proprietary matching algorithms.
➡️ These systems allow us to track quality and quantity metrics in real-time, ensuring that both contact-level and company-level data meet the high standards our customers expect.
Warmly’s transparent data commitment means you can test our data quality with our free tier before committing to us as a data provider.
Because we aggregate data from 25+ providers and cross-check it using our proprietary waterfall technique, we can validate and verify data on your behalf, ensuring it’s of the highest quality.
Feature #2: Reveals your hottest leads based on intent data
Knowing who your leads are is only one part of successful outreach and conversion.
This is why our tool collects intent data for each lead, allowing you to understand who your hottest leads are right now.
The platform captures three types of intent signals:
- First-party intent, which includes intent signals, leads left in your channels (website, app, etc.), such as website visits, the specific pages they visited, time spent on high-intent pages, recurring visits, etc.
- Second-party signals, which come from monitoring LinkedIn for things like job change intent, new funding rounds, etc.
- Third-party intent, including web searches that include keywords relevant to your product, visits to competitors’ websites or interactions with their ads, etc.
As a result, your sales reps will get:
- A complete overview of which of your leads are most likely to convert right now.
- Critical insights into each lead, which they can leverage to tailor their outreach strategies accordingly.
💡 What’s more, your enterprise will be able to deliver personalized pop‑ups that feel helpful, not intrusive, such as a custom piece of content, a relevant case study, or a direct link to book time with your team.
We call these high-converting pop-ups Warm Offers because we knew that both SDRs and users are tired of one-size-fits-all generic CTAs.
Warmly identifies visitors by company, behavior, and intent and then dynamically personalizes the pop-up content based on their buyer journey.
Feature #3: Signal-based sales orchestration
We know that regardless of how good and alert your sales reps are, some prospects always fall through the cracks.
Warmly handles this by enabling you to automate essential outreach workflows, ensuring you’ll never miss a high-value opportunity again.
Firstly, there’s the Orchestrator, which enables you to set up automated email and LinkedIn outreach sequences by:
- Specifying the trigger that sets the sequence in motion (e.g., a visitor matching your ICP lands on your website).
- Defining the criteria the visitor needs to meet to be targeted (company size, industry, individual’s job role, etc.).
- Specifying the frequency at which you want the workflows to run and the maximum number of people targeted in a single account.
- Deciding on the action you want the Orchestrator to take (send contextual email and/or personalized LinkedIn DM or connection request).
Secondly, AI Chat, Warmly’s AI-powered chatbot, automatically engages and qualifies leads, offers collaterals, answers questions, and books meetings while ensuring that every interaction with every lead is contextual and tailored to their prior interactions.
You can test it out: 👇
Finally, Warmly lets you automate lead routing, as your reps will be notified in Slack the second a high-intent lead or visitor matching your ICP lands on your website.
Feature #4: A B2B Prospect Database: Coldly
Warmly comes with Coldly, a database with 200M+ accounts and contacts, which gives your sales team an excellent starting point for prospecting.
Coldly includes all the B2B data your sales reps need to make initial contact, including:
- Validated emails.
- Phone numbers.
- LinkedIn profiles.
Our database also provides 25+ B2B filters and customizable data filters that you can set up, enabling your sales team to build highly targeted prospect lists in a few seconds.
Coldly also has a browser extension that lets you scrape essential B2B contact data from any source on the web, including LinkedIn profiles, company websites, etc.
You will have both accurate contact data and the right tools to pick up buyer intent signals and set up workflows on top of them.
Feature #5: Live video chat
Warmly enables your sales reps to engage leads directly via on-site live video chat.
Your team can do what they do best - engage high-quality leads while they’re still hot and nurture them into conversion.
If you go to the “Warm Call” section of the platform’s dashboard, you’ll see all the companies and individuals visiting your website right now, in addition to intent and B2B data on each visitor.
💡 When sales reps assess the time is right, or receive a Slack notification that a high-value lead has landed on your website, they can initiate a video call or send a contextual message in the text chat, emphasizing that they’re an actual human.
Reps can then leverage the data Warmly revealed to further nurture, warm up, and convert leads.
Warmly’s Integrations
Warmly integrates with a wide range of platforms, including:
- OpenAI.
- Slack.
- Apollo.
- Outreach.
- Demandbase.
- RB2B.
- Clearbit.
- People Data Labs.
- And more.
In addition to deep integrations with several lead intelligence platforms, Warmly provides a Warm Bundle: partner discounts for over 25 sales, marketing, and GTM tools.
This way, your team can access many relevant tools and combine them with Warmly at a fraction of their usual price.
Pricing
Warmly’s pricing is modular and component-based.
You can choose the components that best match the needs of your business, as components are priced by output and not just a monthly fee.
There are 3 paid annual plans available in Warmly’s pricing model:
- Data Agent Plan: Starting at $10,000/year, which includes 10,000 monthly credits, person-level 1st party web visitor de-anonymization (via RB2B, Vector, etc.), all Warmly Signals with warm lead alerts via Slack or Teams, HubSpot & Salesforce integration, and 100+ other sales/marketing tech integrations.
- Outbound Agent Plan: Starting at $16,000/year, which includes AI Data Agent (signals & enrichment), native LinkedIn and marketing outbound automation, ability to push leads to sales sequencers (Salesloft, Outreach, etc.) and ad audiences, domain warmup, and lead routing with custom CRM fields.
- Inbound Agent Plan: Starting at $22,000/year, which includes AI Data Agent (signals & enrichment), Warm AI Chat with intent-powered chatbot & live video, Warm Offers (pop-ups) and Warm Calling (live video), and lead routing with custom CRM fields.
➡️ Warmly’s pricing is ideal for larger SMB and MM companies with a growing or mature GTM motion with SDR, sales, and marketing functions.
How does Warmly compare to RB2B for enterprises?
Here are some of the key points to keep in mind when comparing Warmly to RB2B:
Intent Data — granularity & sources
Warmly
Tracks 1st, 2nd, and 3rd-party intent (website visits, LinkedIn job changes, competitor research) to identify real-time buyer signals.
RB2B
Focuses on real-time visitor identification: surfaces the who (LinkedIn profiles, job titles, headshots) of site visitors. Best for knowing specific people and their visit activity rather than aggregating multi-source topical intent.
Account Scoring & Prioritization
Warmly
The world's most intelligent TAM list builder that combines real-time signals, AI-powered enrichment, and automated orchestration to replace $1.8M/year in manual GTM operations.
RB2B
Offers behavioral scoring (visits, page views) and filters to create custom feeds highlighting high-intent companies, but scoring remains at the account level.
Integrations
Warmly
Deep integrations with OpenAI, Slack, Apollo, Demandbase, Outreach, RB2B, Clearbit, People Data Labs, plus partner discounts (Warm Bundle with 25+ GTM tools). Enterprise focuses on workflow orchestration and data connectivity.
RB2B
Focused integrations for real-time notifications and CRM pushes (Slack, HubSpot, Salesforce, Zapier-style webhooks). Easy to wire into existing outreach/automation tools to create alerts/sequences.
Personalization & Outreach
Warmly
Extensive native capabilities: AI Chat, live video (“Warm Call”) for real-time engagement, customizable pop-ups (Warm Offers), automated email + LinkedIn sequences via Orchestrator, and Slack routing.
RB2B
Drives personalization by surfacing rich identity data (LinkedIn, role, company) so reps or downstream tools can craft tailored outreach. Does not typically run full native cadence/orchestration itself — it’s the “who visited” feed you act on.
Pricing & Plans
Warmly
Starts at $10,000/year (AI Data Agent); higher tiers (Inbound/Outbound Agent) at $16,000–$22,000/year.
RB2B
Official pricing page lists a Pro/Pro+ style tiering (paid plans commonly show around $129–$149+/mo for the first paid tier when billed yearly, with higher plans for larger credit packs).
Learn more in our in-depth comparison of Warmly vs. RB2B.
➡️ Warmly is built for enterprise use cases where contact-level intent, real-time orchestration, multichannel engagement, and data fidelity are critical. The tool’s automation, AI Chat, live video, and rich integrations give marketing and SDR teams a unified orchestration engine.
Our tool is also compliant with all data privacy and security needs that an enterprise requires.
➡️ RB2B = pick when your primary goal is real-time identification of who visited your site and you want a lightweight, lower-cost feed you can plug into your existing CRM and outreach stack.
Pros & Cons
✅ Identifies both companies and individuals visiting your website.
✅ Enriches each identified lead with detailed B2B intelligence and reveals intent data.
✅ Best-in-class sales orchestration options.
✅ Live sales engagement capabilities.
✅ Reveals your hottest leads in real-time.
❌ Pricing is modular.
#2: ZoomInfo
Best for: Large organizations looking for all-in-one sales management and automation.
Similar to: Lead Forensics.
ZoomInfo offers a popular sales solution that combines a massive B2B database with a wide range of sales management capabilities.
This makes it a strong alternative to RB2B for large organizations looking to handle all sales processes from one point of control.
Features
- Identify the companies and contacts visiting your website and reveals essential intent data on them.
- Massive B2B database with over 260M professional and 100M company profiles and 135M verified phone numbers.
- AI-fuelled ICP search and optimization that lets you create more precise ICP profiles and find the accounts that match them in ZoomInfo’s extensive database.
Pricing
ZoomInfo offers three separate plans for Sales, Marketing, and Talent teams.
However, ZoomInfo doesn’t disclose prices for either, so you’ll have to contact its team for a quote.
ZoomInfo’s price, as we reviewed, will be primarily based on:
- Features and functionality.
- Number of licenses.
- Credit usage.
Pros & Cons
✅ Capabilities that enable more precise ad targeting and retargeting.
✅ A comprehensive range of sales engagement options, from web chats and forms to automated outreach sequences.
✅ Good coverage of B2B data for North American businesses.
❌ Expensive when compared to other platforms on the market.
❌ Limited intent data when compared to other ZoomInfo alternatives.
#3: 6sense
Best for: Detecting warm accounts on your site and reaching out to them via email agents.
Similar to: Warmly, ZoomInfo.
6sense is an intent-driven ABM platform, as the platform leverages intent signals to help you identify and prioritize surging accounts from the get-go.
The platform’s website deanonymization solution is a proper alternative to RB2B for enterprises, as it identifies anonymous website visitors by matching their IP addresses with its B2B intent database.
Features
- The platform collects intent signals from multiple sources (the platform claims it analyzes 500B+ intent signals monthly), such as website visits, keyword searches, and engagement patterns, helping you identify leads most likely to convert now.
- The platform comes with over 80 segmentation filters, enabling you to create dynamic audience segments based on firmographics, engagement data, and intent signals.
- Get access to the tool’s AI email agents that put personalized email creation on autopilot.
Pricing
6sense has a free plan that provides:
- 50 credits/month.
- Buyer Discovery.
- Contact & Company Data.
- Alerts.
- List Management.
- Chrome Extension.
If you need more, you can upgrade to one of 6sense’s paid plans:
Team: Includes everything in Free plus:
- Technographics
- Psychographics
- Web, CRM, and SEP Apps
- Add to CRM/SEP
- Dashboards
Growth: Everything in Team plus:
- 6sense Intent (Keywords)
- 3rd Party Intent
- Corporate Hierarchy
- Prioritization Dashboards
Enterprise: Everything in Growth plus:
- Predictive AI Model
- AI Recommended Actions
- CRM & MAP Activity
6sense doesn’t disclose prices on its website, so you’ll have to contact its sales team for more details.
However, Vendr provides some helpful insights into 6sense’s pricing policy, noting that the average 6sense contract value is a staggering $123,711.
Pros & Cons
✅ Comes with advertising capabilities, letting your team build targeting and retargeting campaigns based on its intent data.
✅ Insightful and actionable data, according to users of the platform.
✅ Intuitive interface.
❌ Expensive when compared to other 6sense alternatives on the market.
❌ Doesn’t identify individual stakeholders visiting your website, unlike tools like ZoomInfo, RB2B, and Warmly.
#4: Factors AI
Best for: Enterprises looking for detailed marketing attribution.
Similar to: UnifyGTM.
Factors AI is an AI-powered marketing analytics platform that empowers businesses to enhance their sales pipelines by capturing and analyzing cross-channel intent signals.
It’s a nice alternative to RB2B if your organization is looking to identify website visitors and track their engagement with your marketing efforts.
Features
- Multi-touch attribution, including LinkedIn ad campaign attribution and retargeting, content attribution, and even offline event analytics.
- You’ll get access to funnel analysis that maps out the entire customer journey and lets you track how leads progress through the pipeline, identify touchpoints, and detect bottlenecks.
- The platform provides tools for segmenting, scoring, and analyzing high-intent accounts.
- You’ll be able to improve LinkedIn targeting and messaging with refined audiences, intent-based campaigns, automated optimizations, and measuring ROI.
Pricing
Factors AI has a free forever plan that lets you identify up to 200 companies visiting your website per month.
It also provides customer journey timelines, starter GTM dashboards, up to 5 segments and 20 custom reports.
If you need access to more versatile features, there are three paid plans to choose from:
- Basic: $549/mo, which includes 5 seats, 3000 identified companies, advanced GTM dashboards, advanced website analytics, custom metrics and KPIs, and more.
- Growth: $1,299/mo, includes up to 10 seats, 8000 identified companies, LinkedIn attribution, ABM analytics, account scoring, etc.
- Enterprise: Custom pricing, up to 25 seats, custom number of identified companies, multi-touch attribution (campaigns, content, offline events & more), up to 15 alerts on Slack / MS Teams, etc.
Pros & Cons
✅ Automatic lead scoring and qualification.
✅ Good range of native integrations when compared to alternatives.
✅ Intuitive interface, according to users of the tool.
❌ Issues with capturing and accurately identifying website leads, which is why some people have been looking for Factors AI alternatives.
❌ Multi-touch attribution is available only on its top pricing tier.
#5: UnifyGTM
Best for: Accessing multiple intent data sources and combining them with AI agents.
Similar to: 6sense, ZoomInfo.
UnifyGTM is a visitor identification solution that helps enterprises drive pipeline by giving them access to multiple intent data sources, AI, and automations.
The platform is a good enough alternative to RB2B for brands looking for an all-in-one solution for warm outbound.
Features
- Your team will get access to 10+ data sources to identify when prospects are ready to buy from you, featuring 1st and 3rd party signals.
- Automated Plays that help you craft custom prospecting, enrichment, AI research, and sequencing workflows that run on autopilot for your sales team.
- Multi-touch Sequences that let you reach buyers where they are by sending them personalized messages directly through UnifyGTM with managed deliverability.
- You’ll be able to leverage UnifyGTM’s AI Agent to scale account research and personalized messaging on your website. The platform uses artificial intelligence to scrape websites, Google and CRM data to engage with your prospects.
Pricing
UnifyGTM has a tiered subscription pricing as well as a credit-based system for using the platform’s features to reveal companies, phone numbers, and email addresses:
- Growth: $700/month when billed annually, which gives you access to 30,000 credits, 2 Active Plays, 3 platform users, 1 email-sending user, and 5 Unify managed inboxes.
- Pro: Custom pricing, which gives you access to 100,000 credits, unlimited Plays, 5 platform users, 2 email-sending users, and a white glove onboarding experience.
- Enterprise: Custom pricing, which gives you access to 200,000 credits, 10 platform users, 5 email-sending users, and SSO.
You can purchase credits separately if you run out of credits in your existing paid plan.
UnifyGTM’s credit-based system charges you:
- 0.1 credit for each revealed company per month.
- 2 credits for each B2B email you reveal per month.
- 4 credits for each mobile phone number you reveal per month.
- 1 credit per B2B champion tracked per month.
- 5 credits per new hire per month.
➡️ Feel free to check out our comprehensive UnifyGTM pricing guide to figure out if the tool is the right option for you.
Pros & Cons
✅ Get access to intent signals from 10+ sources, covering first-party and third-party data.
✅ Automated Plays and Sequences.
✅ AI Agents that engage with your readers in real-time.
❌ Limited visitor identification features, which is why some brands have been looking for UnifyGTM alternatives.
❌ The pricing structure does not fit the budgets of smaller companies and start-ups.
#6: Albacross
Best for: Organizations looking for compliant visitor identification in EU.
Similar to: Koala.
Albacross’s website visit identification platform is primarily geared toward the EU market, unlike tools like RB2B that focus on the US.
The software provides a solid range of features for its price, making it a more cost-efficient alternative to RB2B for enterprises looking to cut costs.
Features
- Identifies companies visiting your site with good accuracy rates and enriches them with B2B, first-party intent, and limited third-party intent data.
- Auto segmentation based on built-in and custom filters.
- Automated alerts notify your reps when a lead takes a relevant action, enabling them to react promptly.
Pricing
Albacross has three pricing plans:
- Starter: Starting at €99/user/mo, includes 25 high-intent on-site leads revealed, 150 verified emails, AI-powered segmentation and ICP recommendations, etc.
- Professional: Starting at €159/user/mo, everything in Starter, plus 40 high intent leads and 250 verified emails, 5/week off-site buying signals, no limit on automated sequences, etc.
- Organization: Starting at €199/user/mo, everything in Professional, plus 50 high intent leads and 400 verified emails, 10/week off-site buying signals, advanced security settings, etc.
There’s also a 14-day free trial to try Albacross’s functionalities before subscribing.
Pros & Cons
✅ Fully GDPR-compliant.
✅ User-friendly.
✅ Tracks an unlimited number of visitors on each plan, unlike the majority of the tools on this list.
❌ Reveals only company visitors, unlike RB2B.
❌ Limited intent data when compared to other solutions.
#7: FullContact
Best for: Enterprises looking for privacy‑first enrichment of visitor profiles via email, phone, or social handle.
Similar to: Propensity.
FullContact is a sales intelligence software that offers business insights with a specific focus on data and privacy.
The tool helps users identify leads on their website while ensuring customer privacy, making it a good alternative to RB2B for compliance-first industry leaders.
Features
- Identify website visitors with their professional contact information by using the Acumen Lead Identification feature.
- Unify and enrich incomplete lead data by mapping identities across your systems of record.
- Make sure that there is no fraud in ID verification by using the Verify feature.
Pricing
FullContact does not disclose its pricing through its website, which means that you’ll need to get in touch with its sales team.
Pros and Cons
✅ Friendly, supportive, and helpful support.
✅ Easy to use and understand.
✅ Low levels of maintenance required.
❌ The pricing is not transparent, unlike many other tools on the market.
❌ The many verification steps often mean outdated data.
#8: Propensity
Best for: Combining real‑time identification of anonymous website visitors with compliant intent modelling and account-level scoring.
Similar to: Snitcher, Visitor Queue.
Propensity offers an account-based marketing solution designed for companies looking to increase their sales conversion by automating lead list building, advertising, and multi-channel marketing campaigns.
The platform combines intent data and marketing automation to help users create better-targeted campaigns, making it a good enough alternative to RB2B.
Features
- The software tracks millions of buying signals and matches them against relevant accounts to provide a clear picture of surging and heating accounts.
- There are options for putting prospecting, lead list building, advertising, and multi-channel marketing campaigns on autopilot.
- 3B+ contact database enriched with intent data that lets you find key contacts.
Pricing
Propensity’s pricing comes with a free trial that lets you identify the top 100 in-market accounts enriched with intent data.
If you want to upgrade, there are two plans to choose from:
- Essential ABM: $1,000/mo, built for ABM beginners.
- Strategic ABM: $2,000/mo, built for more advanced users.
Pros & Cons
✅ There are unlimited users in both its paid plans.
✅ Versatile functionality.
✅ The data is considered to be highly accurate and kept up-to-date.
❌ Can have technical issues that slow it down.
❌ Its account lists can be off, according to G2 reviews.
#9: Snitcher
Best for: Enterprises looking for high-accuracy, real-time company-level identification via IP-to-company mapping.
Similar to: Visitor Queue.
Snitcher is a B2B lead generation and sales acceleration tool that identifies website visitors and tracks their engagement with it, mapping out their customer journey.
This makes it a good alternative to RB2B for enterprises looking to build better-targeted campaigns on top of intent data.
Features
- Uncovers companies visiting your website and enriches them with essential B2B and contact data, letting you track their journeys from start to finish.
- Put lead scoring on autopilot by assigning points based on predefined criteria.
- The platform integrates with Google Analytics and enriches it with the intelligence it reveals, providing a complete picture of your website performance, target audience, and key accounts.
Pricing
Snitcher’s pricing is based on the number of identified website visitors.
It starts from €59/mo for up to 100 identifications and can go up to €1.339/mo for up to 10,000 identifications.
If you need more than that, you can get a custom package.
There’s also a 14-day free trial.
Pros & Cons
✅ Native integration with Google Analytics.
✅ Easy set-up when compared to alternatives on the market.
✅ All plans include access to all features.
❌ Reveals only company accounts, unlike RB2B.
❌ Lack of advanced filtering and segmentation.
#10: Visitor Queue
Best for: Displaying personalized content to ICP-fit prospects.
Similar to: Propensity.
Visitor Queue is a website visitor identification platform that lets you tailor your website for specific leads and target audiences, so you can provide personalized experiences.
The platform is a good enough alternative to RB2B for enterprises with its advanced filtering options for creating lead segments or excluding website visitors who don’t match your ICP.
Features
- Advanced filtering options for creating lead segments or excluding website visitors who don’t match your Ideal Customer Profile from showing up in your dashboard.
- Lets you display relevant content to key accounts and segments.
- Identifies company-level accounts visiting your website.
Pricing
Visitor Queue has as many as 11 pricing plans, whose cost depends on the number of unique companies captured per month:
▶️ 100 companies - $39/mo.
▶️ 300 companies - $89/mo.
▶️ 500 companies - $109/mo.
▶️ 1,000 companies - $189/mo.
▶️ 2,000 companies - $299/mo.
▶️ 5,000 companies - $469/mo.
▶️ 10,000 companies - $749/mo.
▶️ 15,000 companies - $989/mo.
▶️ 20,000 companies - $1,249/mo.
▶️ 30,000 companies - $1,799/mo.
▶️ 40,000 companies - $2,299/mo.
However, if you want website personalization, your team will have to pay an extra $200 per month.
There’s also a 14-day free trial available.
Pros & Cons
✅ Unlimited users on each plan, making it ideal for enterprises.
✅ Lets you deliver personalized content for leads on your website.
✅ Gain insights into visitor behavior.
❌ Limited visitor data, only basic contact details.
❌ Integration issues, similar to RB2B.
Reach out to solution-ready prospects with Warmly’s identification and automation capabilities
That was it from our comprehensive list of the 10 best RB2B alternatives on the market in 2025 for enterprises looking to scale their ABM campaigns.
Warmly offers the best alternative to RB2B for enterprises not only because of contact-level website deanonymization, but also because of our engagement features, such as live video chat and AI chatbot.
That will help your organization engage leads while they’re still on your website and are burning hot.
If your team is serious about scaling outbound and nurturing inbound while aligning with marketing, Warmly is one of the smartest, most intent-driven ABM platforms out there.
Here’s what else you’ll get by signing up for Warmly:
- The ability to identify potential buyers by tracking their interactions with your website and getting insights into their interest level.
- A wide range of accurate prospect contact details, directly from the Coldly database, helping you reach the right people.
- Simplify your meeting process with automatic meeting scheduling that removes the back-and-forth, ensuring a frictionless booking experience.
- Automatically send leads to the right salesperson and notify them via Slack if a high-intent lead is active on your website.
- A Bombora integration that helps you proactively reach out to your warm leads and track who’s researching terms relevant to your product and brand, and get in front of them before your competitors do.
- Automate the search for high-potential prospects using AI technology, ensuring your sales team focuses on the right opportunities.
Book a live demo to see it in action.
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