Seamless AI is an AI sales prospecting tool that helps you research and validate contacts and businesses in seconds.

The platform promises to help you build your best lead list and craft personalized sales emails with its AI scoring capabilities that will indicate the reliability of information.

However, some users of the platform have not been happy with its data quality, pricing, and international coverage.

In this buyer article, I’ll go over the 10 best Seamless AI alternatives on the market, going over their features, use cases, pros & cons, and pricing structures.

TL;DR

• The main reasons why some sales teams have been looking to switch from Seamless AI are its occasional outdated or duplicate records, custom pricing that can be steep, and limited international data coverage.
• Warmly offers the best alternative to Seamless AI with its signal-based revenue orchestration, real-time visitor identification, and AI-powered outbound automation capabilities.
• Tools like Lusha and Apollo are ideal for SDRs and SMB sales teams that need quick, affordable contact enrichment and integrated outreach tools.
• On the other hand, platforms like ZoomInfo and Cognism can help you access enterprise-grade data coverage and intent insights, making them better suited for large and/or international sales teams.

Why have some sales teams been looking to make the switch from Seamless AI?

Initially, I was impressed with Seamless AI’s database of contacts for different industries and how ‘’seamless’’ it was to use it (no pun intended).

I could really find the contact info of the leads I ran it past to test it, with both firmographics and intent data.

However, as I started to use the platform more extensively, some issues started to show, and I later found that other users of the platform share the same concerns: ⤵️

#1: Occasional outdated titles, duplicate records, or contacts that require verification

The #1 issue of the tool that I saw everyone talk about and experienced firsthard has been the tool’s occasional outdated contact information.

➡️ And, to be fair to Seamless AI, it’s not easy maintaining a database with over a billion contacts.

As a result, users of the platform mention that they have to perform manual data validation before feeding the results into their larger pipelines.

‘’Data quality is good overall, but not flawless. I still see occasional outdated titles, duplicate records, or contacts that require verification, especially for some international markets.’’ – G2 Review.

#2: Custom pricing that can be steep for SMEs

Next up, users of the platform mention that the tool’s pricing, which is not publicly available, can be steep for smaller businesses.

➡️ The way Seamless AI’s pricing works is with a standard for the industry credit-based pricing model, where reveals and exports consume credits, and can get expensive real fast when you’re revealing and exporting contacts at scale.

‘’The pricing is also a bit steep and can be improved.’’ – G2 Review.

#3: Limited global coverage

Last but not least, customers of Seamless AI are not happy with its limited international coverage.

A verified mid-market user of the tool mentions that the data is not fully updated for certain regions and industries, which has made them double-check before sharing the data with their team.

‘’One small drawback is that international records sometimes need better coverage.’’ – G2 Review.

What are the best Seamless AI alternatives on the market in 2025?

The best alternatives to Seamless AI are Warmly, with its signal-based revenue orchestration platform, Lusha and ZoomInfo.

Here’s a breakdown of the 10 AI prospecting tools that I shortlisted:

#1: Warmly

Warmly offers the best Seamless AI alternative on the market in 2025 with our signal-based revenue orchestration solution that helps you de-anonymize your website visitors and then automatically reach out to them.

Our platform uses person-level intent signals to identify and prioritize your best prospects in real-time, so you can build your best lead list from intent data.

Disclosure: Even though Warmly is our sales tool, I’ll look to provide an objective perspective on why Warmly offers the best alternative to Seamless AI in 2025.

Warmly offers a signal-based revenue orchestration platform that lets you:

• Identify website visitors (~60% of companies and ~15% of contacts).
• Reveal which website visitors are most likely to convert.
• Get insights into prospects so that your SDRs can tailor their strategies accordingly.
• Automate essential sales processes on top of buying intent signals.

Let’s look at some capabilities that make Warmly so popular among sales teams looking to switch from Seamless AI:

Feature #1: Identify your website visitors at the account and contact level

Unlike Seamless AI, Warmly lets you maximize your website’s lead generation potential by identifying the companies and individuals visiting it.

All you have to do is to add a snippet of Warmly’s code to your website, and the sales intelligence software will start revealing your visitors in minutes.

In addition to company and individual-level identification, Warmly will also enrich your visitors’:

1. Contact data (email address, phone number, social media profiles, etc.).
2. Firmographics (company location, size, funding, etc.).
3. Demographics (individual names, job positions, etc.).
4. Technographics (tools and software a company uses).

But our visitor identification software doesn’t end there.

Warmly also tracks real-time 1st, 2nd, and 3rd-party intent signals to surface the visitors that matter most, so you can instantly prioritize outreach based on actual buying behavior. 

That includes:

1. 1st-party signals like pricing page views, repeated visits, product usage, or form fills.
2. 2nd-party signals like relevant LinkedIn activity (e.g., industry-relevant discussions, posts, comments, likes, etc.).
3. 3rd-party signals like competitor research or intent keywords being searched.

Our tool optimizes our data through a waterfall approach.

Warmly uses multiple data providers (20+), including 2 other leading website de-anonymization providers to validate the accuracy, quality & overall match rate of our signal & contact data.

This leads to:

• Higher data quantity: Multiple sources expand match rates.
• Higher data quality: Proprietary cleansing and confidence scoring validate accuracy.

💡 To maintain data quality and quantity, we continuously monitor vendor performance and validate our proprietary matching algorithms. 

➡️ These systems allow us to track quality and quantity metrics in real-time to make sure that both contact-level and company-level data meet the high standards our customers expect.

Warmly’s transparent data commitment means you can test our data quality with our free tier before committing to us as a data provider.

Since we aggregate data from 25+ providers and cross-check it using our proprietary waterfall technique, the software can validate and verify data on your behalf, ensuring it’s of the highest quality.

Feature #2: Find prospects that look just like your best customers

Most tools give you firmographic filters, such as industry, headcount, location, and job title, and call it a day.

However, our tool goes much deeper.

With our AI-powered ICP identification capabilities, Warmly analyzes your actual customer data to uncover what really makes a good fit.

And it’s not just surface-level attributes: it’s patterns across the company tech stack, growth signals, org structure, seniority distribution, and even past engagement behavior.

Once Warmly understands who your best customers truly are, it’ll automatically scan its database of 200M+ contacts to find lookalike prospects, that is, the people and companies that closely resemble your top performers.

The end result is a list of not just any leads, but the right leads, so your team spends less time guessing and more time engaging the people most likely to convert.

Feature #3: Turn static lead lists into automated outreach with AI SDRs

Once you have built the lead list, Warmly doesn’t just let it sit there. It gets to work for you.

With AI Orchestrator and built-in AI SDR agents, Warmly turns every high-fit lead into a warm opportunity by triggering automated, personalized outbound across email and LinkedIn, based on real-time behavior and intent signals.

Here’s how it works:

1. Prospects who match your ICP and show strong signals (like visiting the pricing page or researching competitors) are instantly added to outbound sequences.
2. Messages are personalized automatically using contact data, context, and intent.

3. Warmly checks to avoid duplicate outreach and ensures contacts aren’t already being worked.

4. You can even set rules for account multithreading, so your AI SDR reaches all the key decision-makers, not just one person.

And this isn’t just task automation. It’s real prospecting, at scale, without increasing SDR headcount.

Feature #4: Build targeted lead lists from a 200M+ contact database (Coldly)

Similar to Seamless AI, Warmly offers a built-in prospecting platform, Coldly, which gives your team access to a constantly refreshed database of over 200 million contacts and accounts, so you can build high-quality prospect lists in seconds.

The database combines powerful filters with real-time enrichment to help you find exactly who you’re looking for across every channel.

You will be able to filter by:

• Job title, function, or department.
• Seniority level and decision-making role.
• Company size, revenue, industry, or location.
• Tech stack and hiring signals.
• And dozens more customizable filters.

➡️ Each prospect comes pre-enriched with verified email addresses, phone numbers, and LinkedIn profiles, so your lists are not only accurate but also immediately actionable.

Bonus: There’s also a Chrome extension that lets your reps pull contact data directly from LinkedIn or any website, making manual prospecting a whole lot faster.

Warmly’s Integrations

Warmly integrates with a wide range of CRMs and sales platforms, including:

• HubSpot CRM.
• OpenAI.
• Slack.
• Apollo.
• Outreach.
• Demandbase.
• RB2B.
• Clearbit.
• People Data Labs.
• And more.

💡 For example, it’s possible to combine Warmly’s visitor identification software with HubSpot to alert your sales team the moment a known prospect arrives on the site. 

With the HubSpot browser cookie, you can prioritize conversations with the leads who have shown the most engagement with your HubSpot campaigns.

In addition to deep integrations with several lead intelligence platforms, Warmly provides a Warm Bundle: partner discounts for over 25 sales, marketing, and GTM tools.

This way, your team can access many relevant tools and combine them with Warmly at a fraction of their usual price.

Pricing

Warmly’s pricing is modular and component-based and comes with a free plan that lets you identify up to 500 website visitors per month. 

You can choose the components that best match the needs of your business, as components are priced by output and not just by a monthly fee.

There are 3 paid product plans that you can choose from:

• AI Data Agent (Starts at $10,000/yr), which includes 5,000 credits, person-level web visitor de-anonymization (RB2B + Vector data), CRM integration, and access to our Coldly Contact Database.
• AI Inbound Agent (Starts at $16,000/yr), which includes all AI Data Agent features, 10,000 credits, Intent-powered pop-ups (Warm Offers), AI chatbot & live video chat, and lead routing.
• AI Outbound Agent (Starts at $22,000/yr), which includes 10,000 credits, automated signal-based outbound orchestration, email automation, LinkedIn automation, and email warmup.

Monthly credits on Warmly are used to track and engage with potential leads. 

For example, each interaction or engagement with a lead will use up one credit, such as when you engage with a lead through email or LinkedIn.

➡️ Warmly’s pricing is ideal for larger SMB and MM companies with a growing or mature GTM motion with SDR, sales, and marketing functions.

How do Warmly’s credits work?

💡 Warmly will provide you with a certain amount of credits every month, depending on your monthly web visits and the amount you want to de-anonymize. 

Once someone visits your website, the tool captures their first and last name, job title and company they work at, LinkedIn profile and business or personal email. This information takes 1 credit.

For example, each interaction or engagement with a lead will use up one credit, such as when you engage with a lead through email or LinkedIn.

How is Warmly different from Seamless AI?

While Seamless AI specializes in prospect discovery and contact enrichment, Warmly takes a signal-driven approach to lead prospecting.

Instead of only giving you verified contacts with intent data, Warmly de-anonymizes who’s visiting your site, tracks real-time behavior, and triangulates second- and third-party signals to surface prospects who are actively in-market for a solution like yours.

On the other side, Seamless AI provides you with verified emails and firmographic data to scale your outbound efforts with another tool. 

Warmly finds intent earlier, enriches anonymous visitors with person- and company-level data, and activates outreach via automated sequences, AI-driven SDRs, and live engagement.

Here’s a breakdown of the 2 solutions’ functionality:

Pros & Cons

✅ Identifies companies and individuals visiting your website.

✅ Enriches each identified lead with detailed B2B intelligence and reveals intent data.

✅ Versatile sales orchestration options.

✅ Live sales engagement capabilities.

✅ Reveals who your hottest prospects are right now.

✅ Generous free plan to get started with 500 website visitors to de-anonymize.

❌ Pricing is modular.

#2: Lusha

Best for: SDRs and small sales teams needing fast, on-the-fly contact lookups.

Similar to: Apollo.

Lusha is a lightweight contact enrichment tool with a browser extension and simple lookup flows, making it a strong Seamless AI alternative for teams that want quick, no-fuss contact discovery.

The platform trades deep enterprise features for speed and ease of use, which is ideal for SDRs and smaller sales teams.

Features

• Lusha helps you select the Bombora Intent topics that are most relevant to their business, surfacing the accounts showing the most buying activity.
• Automatically enrich your database on any CRM or CDP solely by using contact email addresses or a LinkedIn URL.
• Browser-first contact enrichment and single-click email and phone lookups with easy CSV export.

Pricing

Lusha offers a free forever plan limited to one user for 40 free credits. Other than that, it has three paid plans:

• Pro: Starts from $22.45/month when billed annually, and includes 3 seats, 3,000 credits a year, CSV enrichment, bulk show, and intent, technology and 3 job change alerts.
• Premium: Starts from $52.45/month when billed annually, and includes 5 seats, 7,200 credits a year, advanced usage analytics and 5 job change alerts.
• Scale: Custom pricing for custom credits a year, which adds a free manager seat, company CSV export, an intent filter, and 25 topics of intent filters.

Pros and Cons

✅ Lusha integrates with popular CRM platforms like Salesforce and HubSpot, facilitating smooth data import and management processes.

✅ Offers bulk APIs to retrieve up to 100 contacts at once with bulk API.

✅ Your team will be able to select the Bombora Intent topics that are most relevant to your business.

❌ The intent signals functionality is a part of the Scale pricing plan, which has custom pricing.

❌ The UI and dashboard aren't beginner-friendly according to G2 reviews, which is why some sales teams have been looking for Lusha alternatives.

#3: ZoomInfo

Best for: Large sales and marketing organizations that need scale, account intelligence, and integrations.

Similar to: Bombora.

ZoomInfo is a comprehensive GTM intelligence platform that combines a vast B2B contact database with AI-powered tools like Copilot. 

The platform is a viable alternative to Seamless AI, as it helps you identify high-intent prospects, personalize outreach, and automate workflows.

Features

• Copilot: ZoomInfo’s AI-driven assistant that analyzes CRM data and ZoomInfo’s extensive database to detect opportunities, personalize emails, suggest actions, and provide detailed profiles.
• Massive firmographic and technographic datasets plus intent signals and advanced account segmentation for ABM.
• Intent data: The tool tracks online behavior to identify companies showing interest in specific products or services, helping you prioritize outreach to prospects who are actively researching solutions similar to yours. 

Pricing

ZoomInfo offers three plans for Sales, Talent, and Marketing teams, all of which have custom pricing and lock you into 12-month contracts.

These custom packages differ primarily in the app integrations and features they include, as each is geared toward distinct user types.

Since ZoomInfo doesn’t disclose its prices, you’ll have to contact ZoomInfo’s team for a custom quote or check our in-depth ZoomInfo pricing guide.

Pros & Cons

✅ Extensive and up-to-date B2B contact database, particularly strong in the US market.

✅ Intuitive interface, despite having a large range of use cases and features.

✅ Prioritize outreach to prospects who are actively researching solutions similar to yours.

❌ Data accuracy may vary for regions outside the U.S, which is why some brands have been looking for ZoomInfo alternatives.

❌ The tool can get really expensive for the full solution, according to G2 reviews.

#4: Apollo

Best for: SMBs and scaling sales teams that want an affordable all-in-one prospecting and engagement stack.

Similar to: Cognism.

Apollo combines a sizable prospect database with built-in outreach sequencing and CRM style workflows, making it a great Seamless AI alternative when you want prospecting and engagement in one platform. 

The platform stood out to me because it balances affordability with outreach features for scaling outbound and not having to use another tool for it.

Features

• AI-powered prospecting: Apollo's AI surfaces the right personas, companies, and buying signals instantly, allowing teams to focus on strategy rather than manual research. 
• A large contact database with access to 270 million contacts that you can drill down with 200+ filters and CRM integration.
• Lead scoring and prioritization: Apollo helps prioritize high-value leads, enabling teams to focus on prospects most likely to convert. 

Pricing

Apollo’s pricing has a free forever plan that includes 100 email and mobile phone finder credits, basic filters and prospecting, and two sequences.

If you need more, you can upgrade to one of three paid plans:

1. Basic: $59 per user per month.
2. Professional: $99 per user per month.
3. Organization: $149 per user per month.

Pros & Cons

✅ A B2B database with over 210 million contacts.

✅ Seamless integration with existing sales tools.

✅ Strong all-in-one workflow (search > enrich > sequence) that reduces tool friction.

❌ Occasional UI lags, particularly when managing large-scale data, which is why some people are looking for Apollo alternatives.

❌ Apollo can be complex, potentially requiring you to spend some time learning how the solution works.

#5: Cognism

Best for: Teams doing cross border sales who need GDPR aware, international B2B data.

Similar to: Lead IQ.

Cognism combines high-quality, GDPR-aware B2B contact data with intent signals and phone-verified dials, so sales reps can find verified decision-makers across EMEA and act when accounts show buying intent.

The platform’s native CRM integrations and real-time enrichment make it a viable Seamless AI alternative, as they reduce time-to-engagement and keep your outbound lists accurate.

Features

• Privacy first global contact enrichment with compliance tooling to support international outreach, covering the weakness of Seamless AI.
• Create custom workflows to enrich existing CRM data or new leads with updated information.
• Intent with verified direct dials merges buyer intent with phone-verified contact data, so you can prioritize live, reachable prospects.

Pricing

Cognism offers two premium plans, Platinum and Diamond, with custom pricing. Connect with their sales team to get a quote.

Pros & Cons

✅ Get access to global data without geographical restrictions.

✅ Cognism’s browser extension allows prospecting over any website or app.

✅ Users frequently praise the quality of Cognism's customer support.

❌ Most app integrations are possible via Zapier and not native to Cognism, which is why some teams have been looking for Cognism alternatives.

❌ Limited intent data when compared to alternatives on the market.

#6: Reply

Best for: Teams focused on scaling and optimizing outbound outreach and cadences.

Similar to: UnifyGTM.

Reply is a sales engagement platform with a contact database that automates multichannel sequences including email, calls, and social and provides analytics, making it a nice alternative to Seamless AI.

Features

• Automates outreach across email, calls, LinkedIn, SMS, and WhatsApp to engage prospects on their preferred platforms. ​
• The AI outbound platform can generate personalized messages and responses, enhancing engagement and conversion rates. ​
• Get access to its database of over 1 billion verified contacts that will fuel your lead prospecting efforts. ​

Pricing

Reply.io has three pricing packages when it comes to its AI SDRs:

• AI SDR Starter: Starts from $500/mo for 500 active contacts and can go up to $1500 for 3000 active contacts, includes AI personalization, multichannel automation, etc.
• AI SDR Growth: Starts from $2500/mo for 5000 contacts and goes up to $5000 for 10000 contacts, includes everything in Starter, plus custom playbooks and a dedicated Slack channel.
• AI SDR Enterprise: Starts from $15000 for 25000 contacts and can go up to $25000 for 50000 contacts, includes everything in Growth, plus custom prompt engineering.

Pros & Cons

✅ Excellent automation for sequences and measurable results.

✅ Improves personalization by leveraging AI, ensuring communications are tailored to individual prospects, boosting engagement.​

✅ User-friendly UI that is easy to navigate even for beginners.

❌ Significantly more expensive than other solutions on the market.

❌ The tool offers poor customer support with limited assistance for troubleshooting problems, according to G2 reviews.

#7: UnifyGTM

Best for: Revenue operations teams that need to orchestrate data and workflows across the GTM stack.

Similar to: Warmly, ZoomInfo.

UnifyGTM is a GTM orchestration and data ops tool that centralizes GTM signals, workflows, and activation logic, making it a viable alternative to Seamless AI when your priority is aligning and operationalizing GTM data.

The solution helps revenue ops and GTM teams reduce silos and push consistent lead and account signals into downstream tools.

Features

• Get access to 10+ data sources to identify when prospects are ready to buy from you, featuring 1st and 3rd party signals.
• AI and intent aggregation that consolidates multiple intent sources and uses AI to enrich accounts and auto-generate outreach workflows.
• Multi-touch Sequences that let you reach buyers where they are by sending them personalized messages directly through UnifyGTM with managed deliverability.

Pricing

UnifyGTM has a tiered subscription pricing as well as a credit-based system for using the platform’s features to reveal companies, phone numbers, and email addresses:

• Growth: $700/month when billed annually, which gives you access to 30,000 credits, 2 Active Plays, 3 platform users, 1 email-sending user, and 5 Unify managed inboxes.
• Pro: Custom pricing, which gives you access to 100,000 credits, unlimited Plays, 5 platform users, 2 email-sending users, and a white glove onboarding experience.
• Enterprise: Custom pricing, which gives you access to 200,000 credits, 10 platform users, 5 email-sending users, and SSO.

It’s possible to purchase credits separately if you run out of credits in your existing paid plan.

UnifyGTM’s credit-based system charges you:

• 0.1 credit for each revealed company per month.
• 2 credits for each B2B email you reveal per month.
• 4 credits for each mobile phone number you reveal per month.
• 1 credit per B2B champion tracked per month.
• 5 credits per new hire per month.

➡️ Check out our comprehensive UnifyGTM pricing guide to figure out if the tool is the right option for you.

Pros & Cons

✅ Get access to intent signals from 10+ sources, covering first-party and third-party data.

✅ Reduces data silos and improves cross team alignment.

✅ AI Agents that engage with your readers in real-time.

❌ Limited visitor identification features, which is why some brands have been looking for UnifyGTM alternatives.

❌ The pricing model does not fit the budgets of smaller companies and start-ups.

#8: Clay

Best for: Teams aiming to automate lead list building, CRM enrichment, and custom scoring.

Similar to: RocketReach.

Clay is a lead enrichment platform that collects data from 75+ enrichment sources and lets you create detailed lead lists by pulling from its 10+ built-in sources.

What makes it an amazing alternative to Seamless AI is that you can build tables from detailed prompts like: “go scrape these sites and find me prospects that look like my ICP”. 

Features

• Waterfall data enrichment that lets you cross-reference dozens of databases and data providers, increasing the chances of getting accurate data.
• AI web scraper Claygent runs basic prospect research for you anywhere on the web.
• Intuitive lead list builder that lets you create comprehensive lists easily.

Pricing

Similar to Seamless AI, Clay’s pricing has a free forever plan that provides 100 monthly search credits and limited access to its features.

For more advanced users, Clay has 4 pricing tiers:

• Starter: $149/mo for 2,000 credits.
• Explorer: $349/mo for 10,000 credits.
• Pro: $800/mo for 50,000 credits.
• Enterprise: Custom pricing for a custom amount of credits.

Pros and Cons

✅ Waterfall enrichment speeds up prospecting and improves the quality of your prospect and leads lists.

✅ Wide range of features and seamless integrations.

✅ Can automate essential sales operations.

❌ The platform can be difficult to master, which is why some people have been looking for Clay alternatives.

❌ The costs can easily sneak up on you.

#9: Kaspr

Best for: Teams that rely on LinkedIn prospecting and want rapid extension based contact extraction.

Similar to: Lusha.

Kaspr offers a B2B prospecting software that helps you get contact info like phone numbers, email addresses, and company data while prospecting on LinkedIn.

The platform is a viable alternative to Seamless AI for teams looking to send data of EU-based prospects from the LinkedIn Chrome Extension straight to their tech stack.

Features

• Open the Kaspr Extension on any LinkedIn profile, list, group, or event to access the contact data you need.
• Enrich European buyers' data using 120+ million European B2B contacts and across 150 sources to get real-time verified information. 
• Send data from the LinkedIn Chrome Extension straight to your tech stack, including HubSpot, Pipedrive, Zoho, Salesforce, and more.

Pricing

Kaspr offers a free pan. Plus, it offers tiered-based subscription plans: 

• Starter plan: $65 per month.
• Business plan: $99 per month.
• Organization plan: $99 per month.

Pros and Cons

✅ Intuitive and easy-to-navigate interface. 

✅ Ability to obtain contact information with a single click. 

✅ Fast LinkedIn lookups and easy exports.

❌ Advanced functionalities may require additional time to understand.

❌ Some G2 reviews are reporting accuracy issues, similar to Seamless AI.

#10: RocketReach

Best for: Data-driven teams needing reliable API access and batch lookups.

Similar to: Kaspr.

RocketReach is an email and phone lookup solution with a strong API and batch export capabilities, making it a solid Seamless AI alternative for teams wanting programmatic access to contact data.

The platform is focused on straightforward, usable contact discovery and integration.

Features

• Has an extensive catalog of 700+ million profiles, 60+ million companies, and millions of emails and phone numbers across industries verified in real-time.
• RocketReach uses intent data to provide insights on intent topics and accounts' digital behavior, such as website visits, keywords, and content engagement.
• You can use the Autopilot feature to create automated workflows for discovering and engaging prospects with just a few clicks. 

Pricing

RocketReach offers three paid plans to choose from: 

• Essentials plan: $99 per user per month.
• Pro plan: $165 per user per month.
• Ultimate plan: $300 per user per month.

Pros and Cons

✅ Dedicated Chrome extension to access information without switching screens.

✅ You can create automated workflows for discovering and engaging prospects

✅ Integrates effortlessly with CRMs like Salesforce and HubSpot.

❌ Can be expensive for small businesses, which is why start-ups have been looking for RocketReach alternatives.

❌ Coverage gaps in some international SMB segments and occasional outdated contacts, according to G2 reviews.

Reach out to in-market prospects with Warmly’s signal-based intent and automation capabilities

That’s it from our comprehensive list of the 10 best Seamless AI alternatives for teams looking to build lead lists, score them, and engage them.

Platforms like Warmly go beyond lead list building and prioritization: they act as signal orchestration hubs that unify intent signals, CRM data, and automated workflows under one logic layer.

Our tool warms up your Total Addressable Market (TAM) & segments your leads into cold, warm & hot using an Intent Signal Data Agent.

Warmly then uses our Outbound & Inbound Agents to engage your hottest leads omni-channel (on chat, email, LinkedIn, call) so you can book meetings while you sleep.

If your organization is serious about capturing demand the moment it surfaces, Warmly is one of the most intent-driven platforms available today.

Here’s what else you’ll get by signing up for Warmly:

• The ability to identify potential buyers by tracking their interactions with your website and getting insights into their interest level.
• A wide range of accurate prospect contact details, directly from the Coldly database, helping you reach the right people.
• Simplify your meeting process with automatic meeting scheduling that removes the back-and-forth, ensuring a frictionless booking experience.
• Automatically send leads to the right salesperson and notify them via Slack if a high-intent lead is active on your website.
• A Bombora integration that helps you proactively reach out to your warm leads and track who’s researching terms relevant to your product and brand, and get in front of them before your competitors do.
• Automate the search for high-potential prospects using AI technology, ensuring your sales team focuses on the right opportunities.

Book a live demo to see it in action.

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UpLead is a B2B contact and company data platform that markets itself on verified emails, direct dials, and firmographic enrichment to help you build targeted lead lists quickly.

However, some users have been dissatisfied with occasional issues with incorrect or outdated data, the fact that it does not have much available data on smaller and newer companies, and its limited free plan, which only comes with 5 credits.

In this article, I’ll go over the 10 best UpLead alternatives on the market, going over their features, use cases, pros & cons, and pricing structures.

TL;DR

• The main reasons some sales teams have been looking to switch from UpLead are its issues with incorrect or outdated data, limited SME coverage, and a limited free plan that only has 5 credits to spend.
• Warmly offers the best alternative to UpLead with its signal-based revenue orchestration, real-time website visitor identification, and AI-powered outbound automation capabilities.
• Tools like Apollo and Cognism are ideal for teams focused on outbound prospecting and compliance-driven enrichment, offering strong contact databases and CRM integrations.
• On the other hand, tools like 6sense and ZoomInfo can help you run predictive intent campaigns and enterprise-scale GTM orchestration.

Why have some sales teams been looking to switch from UpLead?

Initially, I found UpLead straightforward to use, and I liked the fact that it integrates with common CRMs and outreach tools.

However, there are a few recurring problems which I found, which I later verified with other users of the platform: ⤵️

#1: Occasional issues with incorrect or outdated data

The main type of complaints I found about the tool, which I could also see when I tried the platform, is that the data can be incorrect.

A verified user of the platform mentions that they’ve had numbers come back as non-working, and also companies not even having an employee by the name they received from the tool.

‘’I have had some numbers come back as non-working numbers. I have also run into companies not having an employee by the name I received for quite some time.’’ – G2 Review.

But that’s not where it stops. Other customers of the solution mention that some of the contacts seem to be outdated, with some reviews stating that some of the contacts were even retired.

‘’Some of the contacts seem to be outdated.’’ – G2 Review.

#2: Not much data available on smaller and newer companies

Next up, users of the tool mention that UpLead’s data can be scarce when it comes to smaller and newer companies on the market, such as those that have less than 10 employees or $5m in revenue.

➡️ If your ICP includes startups, micro-SMBs, or early-stage accounts, limited coverage means missed opportunities and poor account lists.

‘’There is not a lot of data on smaller, newer companies with fewer than 10 EEs and under $5MM Revenues.’’ – G2 Review.

#3: Limited free plan to play around with the tool

Last but not least, some users of the platform are not happy with how few credits (only 5) the platform provides you to play around with the tool in its free plan.

➡️Tight trial limits like this make it hard for SDRs and RevOps to pilot workflows, validate data quality, or test integrations.

‘’Well, I feel bad about only having 5 free credits from the free plan. I've tried other software that has been generous for their free trials.’’ – G2 Review.

What are the best UpLead alternatives on the market in 2025?

The best alternatives to UpLead are Warmly, with its signal-based revenue orchestration platform, Apollo, and Cognism.

Here’s a breakdown of the 10 platforms that I shortlisted:

#1: Warmly

Warmly offers the best UpLead alternative on the market with our signal-based revenue orchestration platform that helps you de-anonymize your website visitors and then automatically reach out to them.

Our tool uses person-level intent signals to identify and prioritize your best prospects in real-time, so you can build your best lead list from intent data.

Disclosure: Even though Warmly is our sales tool, I’ll look to provide an unbiased perspective on why Warmly offers the best alternative to UpLead in 2025.

Warmly is a signal-based revenue orchestration platform that lets you:

• Identify website visitors (~60% of companies and ~15% of contacts).
• Reveal which website visitors are most likely to convert.
• Get insights into prospects so that your SDRs can tailor their strategies accordingly.
• Automate essential sales processes on top of buying intent signals.

Let’s look at some features that make Warmly so popular among sales teams:

Feature #1: Identifies your website visitors at the account and contact level

Unlike UpLead, Warmly lets you maximize your website’s lead generation potential by identifying the companies and individuals visiting it.

All it takes is adding a snippet of Warmly’s code to your website, and the sales intelligence software will start revealing your visitors in minutes.

In addition to essential company and individual-level identification, Warmly will also enrich your visitors’:

1. Contact data (email address, phone number, social media profiles, etc.).
2. Firmographics (company location, size, funding, etc.).
3. Demographics (individual names, job positions, etc.).
4. Technographics (tools and software a company uses).

But our visitor identification software solution doesn’t end there.

Warmly also tracks real-time 1st, 2nd, and 3rd-party intent signals to surface the visitors that matter most, so you can instantly prioritize outreach based on actual buying behavior. 

That includes:

1. 1st-party signals like pricing page views, repeated visits, product usage, or form fills.
2. 2nd-party signals like relevant LinkedIn activity (e.g., industry-relevant discussions, posts, comments, likes, etc.).
3. 3rd-party signals like competitor research or intent keywords being searched.

Our platform optimizes our data through a waterfall approach.

Warmly uses multiple data providers (20+), including 2 other leading website de-anonymization providers to validate the accuracy, quality & overall match rate of our signal & contact data.

This leads to:

• Higher data quantity: Multiple sources expand match rates.
• Higher data quality: Proprietary cleansing and confidence scoring validate accuracy.

💡 To maintain data quality and quantity, we continuously monitor vendor performance and validate our proprietary matching algorithms. 

➡️ These systems allow us to track quality and quantity metrics in real-time to make sure that both contact-level and company-level data meet the high standards our customers expect.

Warmly’s transparent data commitment means you can test our data quality with our free tier before committing to us as a data provider.

Because we aggregate data from 25+ providers and cross-check it using our proprietary waterfall technique, we can validate and verify data on your behalf, ensuring it’s of the highest quality.

Feature #2: Find new leads that look just like your best customers

Most tools give you firmographic filters, such as industry, headcount, location, and job title, and call it a day.

However, our platform goes much deeper.

With our AI-powered ICP identification capabilities, Warmly analyzes your actual customer data to uncover what really makes a good fit.

And it’s not just surface-level attributes, but patterns across the company tech stack, growth signals, org structure, seniority distribution, and even past engagement behavior.

Once Warmly understands who your best customers truly are, it’ll automatically scan its database of 200M+ contacts to find lookalike prospects, that is, the people and companies that closely resemble your top performers.

The result is a list of not just any leads, but the right leads, so your team spends less time guessing and more time engaging the people most likely to convert.

Feature #3: Turn static lead lists into automated outreach with AI SDRs

Once your team has built the lead list, Warmly doesn’t just let it sit there. It gets to work for you.

With AI Orchestrator and built-in AI SDR agents, Warmly turns every high-fit lead into a warm opportunity by triggering automated, personalized outbound across email and LinkedIn, based on real-time behavior and intent signals.

Here’s how it works:

1. Prospects who match your ICP and show strong signals (like visiting the pricing page or researching competitors) are instantly added to outbound sequences.
2. Messages are personalized automatically using contact data, context, and intent.

3. Warmly checks to avoid duplicate outreach and ensures contacts aren’t already being worked.

4. You can even set rules for account multithreading, so your AI SDR reaches all the key decision-makers, not just one person.

And this isn’t just task automation. It’s real prospecting, at scale, without increasing SDR headcount.

Feature #4: Build targeted lead lists from a 200M+ contact database (Coldly)

Similar to UpLead, Warmly offers a built-in prospecting platform, Coldly, which gives your team access to a constantly refreshed database of over 200 million contacts and accounts, so you can build high-quality prospect lists in seconds.

The database combines powerful filters with real-time enrichment to help you find exactly who you’re looking for across every channel.

You will be able to filter by:

• Job title, function, or department.
• Seniority level and decision-making role.
• Company size, revenue, industry, or location.
• Tech stack and hiring signals.
• And dozens more customizable filters.

➡️ Each prospect comes pre-enriched with verified email addresses, phone numbers, and LinkedIn profiles, so your lists are not only accurate but also immediately actionable.

Bonus: There’s also a Chrome extension that lets your reps pull contact data directly from LinkedIn or any website, making manual prospecting a whole lot faster.

Warmly’s Integrations

Warmly integrates with a wide range of CRMs and sales platforms, including:

• HubSpot CRM.
• OpenAI.
• Slack.
• Apollo.
• Outreach.
• Demandbase.
• RB2B.
• Clearbit.
• People Data Labs.
• And more.

💡 For example, it’s possible to combine Warmly’s visitor identification software with HubSpot to alert your sales team the moment a known prospect arrives on the site. 

With the HubSpot browser cookie, you can prioritize conversations with the leads who have shown the most engagement with your HubSpot campaigns.

In addition to deep integrations with several lead intelligence platforms, Warmly provides a Warm Bundle: partner discounts for over 25 sales, marketing, and GTM tools.

This way, your team can access many relevant tools and combine them with Warmly at a fraction of their usual price.

Pricing

Warmly’s pricing is modular and component-based. 

You can choose the components that best match the needs of your business, as components are priced by output and not just by a monthly fee.

There are 3 paid product plans that you can choose from:

• AI Data Agent (Starts at $10,000/yr), which includes 5,000 credits, person-level web visitor de-anonymization (RB2B + Vector data), CRM integration, and access to our Coldly Contact Database.
• AI Inbound Agent (Starts at $16,000/yr), which includes all AI Data Agent features, 10,000 credits, Intent-powered pop-ups (Warm Offers), AI chatbot & live video chat, and lead routing.
• AI Outbound Agent (Starts at $22,000/yr), which includes 10,000 credits, automated signal-based outbound orchestration, email automation, LinkedIn automation, and email warmup.

Monthly credits on Warmly are used to track and engage with potential leads. 

For example, each interaction or engagement with a lead will use up one credit, such as when you engage with a lead through email or LinkedIn.

➡️ Warmly’s pricing is ideal for larger SMB and MM companies with a growing or mature GTM motion with SDR, sales, and marketing functions.

How do Warmly’s credits work?

💡 Warmly provides a certain amount of credits every month, depending on your monthly web visits and the amount you want to de-anonymize. 

Once someone visits your website, the tool captures their first and last name, job title and company they work at, LinkedIn profile and business or personal email. This information takes 1 credit.

For example, each interaction or engagement with a lead will use up one credit, such as when you engage with a lead through email or LinkedIn.

How is Warmly different from UpLead?

While UpLead focuses on high-accuracy prospect discovery and contact enrichment, Warmly takes a signal-driven approach to lead prospecting.

Instead of only giving you verified contacts, Warmly de-anonymizes who’s visiting your site, tracks real-time behavior, and triangulates second- and third-party signals to surface people who are actively in-market.

➡️ That means you don’t just get a database; you get a prioritized pipeline of live prospects showing buying behavior and timing.

UpLead provides you with clean, verified emails and firmographic data to scale outbound efforts. 

Warmly finds intent earlier, enriches anonymous visitors with person- and company-level data, and activates outreach via automated sequences, AI-driven SDRs, and live engagement.

Here’s a breakdown of the tool’s functionality:

Pros & Cons

✅ Identifies companies and individuals visiting your website.

✅ Enriches each identified lead with detailed B2B intelligence and reveals intent data.

✅ Versatile sales orchestration options.

✅ Live sales engagement capabilities.

✅ Reveals who your hottest prospects are right now.

❌ Pricing is modular.

#2: Apollo

Best for: Outbound-first sales teams that want prospecting, enrichment, and outreach in a single platform.

Similar to: Seamless AI.

Apollo is a good UpLead alternative because it pairs a regularly refreshed contact database with built-in sales engagement, so you can go from prospect discovery straight into outreach without switching tools. 

Its AI features (search by natural language, AI scoring, and outreach assistance) make scaling outbound faster than using a pure-data provider alone.

Features

• AI-powered prospecting: Apollo's AI surfaces the right personas, companies, and buying signals instantly, allowing teams to focus on strategy rather than manual research. 
• A large contact database with access to 270 million contacts that you can drill down with 200+ filters and CRM integration.
• Lead scoring and prioritization: With real-time AI-generated scores, Apollo helps prioritize high-value leads, enabling teams to focus on prospects most likely to convert. 

Pricing

Apollo’s pricing has a free forever plan that includes 100 email and mobile phone finder credits, basic filters and prospecting, and two sequences.

If you need more, you can upgrade to one of three paid plans:

1. Basic: $59 per user per month.
2. Professional: $99 per user per month.
3. Organization: $149 per user per month.

Pros & Cons

✅ A B2B database with over 210 million contacts.

✅ Seamless integration with existing sales tools.

✅ Strong all-in-one workflow (search > enrich > sequence) that reduces tool friction.

❌ Occasional interface lags, particularly when managing large-scale data, which is why some people are looking for Apollo alternatives.

❌ Apollo can be complex, potentially requiring you to spend some time learning how the platform works.

#3: Cognism

Best for: Teams selling into EMEA or regulated industries that need privacy-compliant, phone-verified contact data.

Similar to: Lead IQ.

Cognism is a strong alternative to UpLead in regions where phone-verified mobile numbers, GDPR/CCPA-safe sourcing, and European coverage matter.

The platform layers AI-powered enrichment and ICP-driven targeting so revenue teams can maintain fresher CRM records and higher connect rates.

Features

• Use AI-powered sales prospecting to type or speak your search directly into the search bar and get a list of ICPs and great-fit accounts.
• Create custom workflows to enrich existing CRM data or new leads with updated information.
• Phone-verified mobile numbers (Diamond Data) plus automated CRM enrichment to keep records accurate.

Pricing

Cognism offers two premium plans, Platinum and Diamond, with custom pricing. Connect with their sales team to get a quote.

Pros & Cons

✅ You’ll get access to global data without geographical restrictions.

✅ Cognism’s browser extension allows prospecting over any website or app.

✅ Users frequently praise the quality of Cognism's customer support.

❌ While it integrates with most CRMs, most app integrations are possible via Zapier and not native to Cognism, which is why some users have been looking for Cognism alternatives.

❌ Premium pricing for the highest-quality (“Diamond”) contacts.

#4: ZoomInfo

Best for: Large GTM teams that want a single vendor for data, intent, engagement, and orchestration.

Similar to: Bombora.

ZoomInfo is a comprehensive GTM intelligence platform that combines a vast B2B contact database with AI-powered tools like Copilot. 

The platform is a viable alternative to UpLead for companies that want deep firmographics, technographics and integrated sales & marketing orchestration.

Features

• Copilot: ZoomInfo’s AI-driven assistant that analyzes CRM data and ZoomInfo’s extensive database to detect opportunities, personalize emails, suggest actions, and provide detailed profiles.
• Advanced filtering: You can filter prospects based on various criteria, such as industry, company size, location, and job role. 
• Intent data: The platform tracks online behavior to identify companies showing interest in specific products or services, helping you prioritize outreach to prospects who are actively researching solutions similar to yours. 

Pricing

ZoomInfo offers three plans for Sales, Talent, and Marketing teams, all of which have custom pricing and lock you into 12-month contracts.

These custom packages differ primarily in the app integrations and features they include, as each is geared toward distinct user types.

Since ZoomInfo doesn’t disclose cover its exact prices on its website, you’ll have to contact ZoomInfo’s team for a custom quote or check our in-depth ZoomInfo pricing guide.

Pros & Cons

✅ Extensive and up-to-date B2B contact database, particularly strong in the US market.

✅ Intuitive interface, despite having a large range of use cases and features.

✅ You can prioritize outreach to prospects who are actively researching solutions similar to yours.

❌ Data accuracy may vary for regions outside the U.S, which is why some brands have been looking for ZoomInfo alternatives, similar to UpLead.

❌ The tool can get really expensive for the full solution.

#5: 6sense

Best for: Marketing and RevOps teams running ABM who need predictive intent and orchestration at scale.

Similar to: ZoomInfo, Warmly.

6sense offers an AI-powered ABM platform that combines B2B data with intent signals to automate your ABM workflows.

The platform is a strong alternative to UpLead for enterprise ABM because it orchestrates signals into prioritized plays for marketing and sales.

Features

• The platform tracks and gives you exposure to 65M+ companies, 600M+ buyer profiles, and 35K+ industries.
• You’ll be able to detect buyer intent and connect it with the rest of the lead’s customer journey.
• Dynamic audience building: The platform provides you with 80+ segmentation filters that let you define your ICP and identify the accounts that best fit it.

Pricing

6sense offers a free plan that provides access to 50 credits/month, Buyer Discovery features, access to contact and company data, alerts, and list management functionality with a Chrome extension.

To get more out of the platform, you’d need to be on one of their three paid tiers:

• Team: Custom pricing, which gives you access to technographics, psychographics, access to Web, CRM, and SEP Apps, and the ability to add to CRM/SEP, and dashboards.
• Growth: Custom pricing, which adds 6sense intent (keywords), 3rd party intent, corporate hierarchy, and the tool’s prioritization dashboards.
• Enterprise: Custom pricing, which adds the platform’s predictive AI model, AI-recommended actions, and CRM & MAP activity.

Even though 6sense does not disclose its pricing on the website, I found 3rd-party data from Vendr that claims that the average 6sense contract value is $123,711 per year.

💡Check out our 6sense pricing guide, which covers the tool’s pricing structure in more detail and aims to answer whether the tool is worth the cost.

Pros & Cons

✅ Advertising capabilities that help you build targeting and retargeting campaigns based on buyer intent data.

✅ The tool has a vast data base consisting of 65M+ companies, 600M+ buyer profiles, and 35K+ industries.

✅ Dynamic audience building with 80+ segmentation filters.

❌ 6sense doesn’t identify individual accounts as of now.

❌ The tool can get expensive, which is why some sales teams have been looking for 6sense alternatives.

#6: Lusha

Best for: Small sales teams and individual reps who need fast contact discovery and simple exports.

Similar to: Dealfront.

Lusha is a good UpLead alternative for teams that want straightforward contact discovery and quick browser and CRM enrichment with a simple, pay-as-you-go model.

The platform is optimized for fast contact lookups and browser-based prospecting (extensions) rather than deep ABM workflows.

Features

• Lusha helps you select the Bombora Intent topics that are most relevant to their business, surfacing the accounts showing the most buying activity.
• Automatically enrich your database on any CRM or CDP solely by using contact email addresses or a LinkedIn URL.
• Quick browser and extension contact lookups with simple CRM enrichment for rapid prospecting.

Pricing

Lusha offers a free forever plan limited to one user for 40 free credits. Other than that, it has three paid plans:

• Pro: Starts from $22.45/month when billed annually, and includes 3 seats, 3,000 credits a year, CSV enrichment, bulk show, and intent, technology and 3 job change alerts.
• Premium: Starts from $52.45/month when billed annually, and includes 5 seats, 7,200 credits a year, advanced usage analytics and 5 job change alerts.
• Scale: Custom pricing for custom credits a year, which adds a free manager seat, company CSV export, an intent filter, and 25 topics of intent filters.

Pros and Cons

✅ Lusha integrates with popular CRM platforms like Salesforce and HubSpot, facilitating smooth data import and management processes.

✅ Offers bulk APIs to retrieve up to 100 contacts at once with bulk API.

✅ Your team will be able to select the Bombora Intent topics that are most relevant to your business.

❌ The intent signals functionality is a part of the Scale pricing plan, which has custom pricing.

❌ The UI and dashboard aren't beginner-friendly and lack essential prospecting features, which is why some sales teams have been looking for Lusha alternatives.

#7: Clearbit

Best for: Product and marketing teams that want programmatic enrichment and website-to-account intelligence.

Similar to: Cognism.

Clearbit provides real-time enrichment that sales-led teams use to enrich forms, score leads, and segment accounts as they interact with your website.

The platform’s developer-friendly stack makes it a viable alternative to UpLead for teams looking to embed data into workflows for immediate personalization.

Features

• Real-time API and batch enrichment plus IP-to-company (Reveal) for website-to-account matching.
• Form shortening for capturing more leads without losing relevant data.
• Instant lead scoring and routing thanks to the platform’s industry categorization, corporate hierarchies, job roles and seniority tags, etc.

Pricing

Clearbit’s pricing is not currently disclosed, meaning you’ll have to contact its team for accurate pricing details.

The only thing stated on the website is that the plan is volume-based and can be configured to include add-on packages like Forms, Advertising, and Capture.

This means that you’ll probably be charged extra if you opt for add-ons.

➡️ Note: Warmly's pricing plans include access to Clearbit’s rich database.

Pros & Cons

✅ Variety of buyer intent signals to help you identify qualified leads.

✅ Integrates with various platforms and CRMs.

✅ User-friendly, unlike some AI B2B sales tools on the market.

❌ Opaque pricing, which is why some teams have been looking for Clearbit alternatives.

❌ Some of its features are available only as add-ons that are charged extra.

#8: Dealfront

Best for: EU-native account discovery with website visitor identification, intent filters, and firmographic enrichment.

Similar to: 6sense.

Dealfront offers a B2B sales intelligence and website visitor identification solution created by merging Echobot and Leadfeeder.

The platform holds data on millions of EU-based B2B contacts, making it an excellent alternative to UpLead if you’re focused on the EU market.

Features 

• Identifies accounts visiting your website and delivers on-site intent insights.
• Extensive GDPR-compliant B2B database primarily focused on European data (34M+companies and 106M+contacts) and deep coverage of specific European regions (e.g., Benelux, DACH, Nordics, etc.).
• Target and Connect workflow that lets you filter by ICP, enrich contacts, and map web visitor signals to prioritize outreach to active accounts.

Pricing 

Dealfront has separate pricing for its sales intelligence and website traffic deanonymization.

Dealfront's sales intelligence plan does not have flat fees, so you’ll need to contact its team for precise pricing details.

Regarding visitor identification, there’s a limited free plan that allows you to identify up to 100 monthly website visitors but excludes all other Dealfront features.

This means you won’t get any other data on the companies visiting your website, not even essential contact details.

The paid plan starts at €165 per month, with the final price depending on the number of identified companies.

Pros & Cons

✅ GDPR-compliant data.

✅ 30+ trigger events you can set up to alert you when a relevant change in a prospect’s profile occurs (e.g., job changes, bankruptcy notices, etc.).

✅ A good range of native CRM integrations.

❌ Capable of identifying only companies and even those with a low accuracy level.

❌ Focused on the European market, with a particular emphasis on the DACH region, with other regions being underrepresented, unlike Dealfront alternatives.

#9: Seamless AI

Best for: Individual SDRs and small teams that want immediate contact lookups and fast prospecting.

Similar to: Koala.

Seamless AI is a good UpLead alternative for reps who want an AI-powered search engine for contacts that emphasizes speed and an always-on discovery model.

The platform makes opportunistic prospecting quick, with AI verification layered over scraped and indexed sources.

Features

• Real-time AI-powered contact search and Chrome extension for instant prospect lookups.
• AI Assistant for sales content creation: Helps you craft personalized sales scripts, emails, and social media messages quickly by analyzing customer data and preferences.
• Total AI confidence scoring: The platform assigns a confidence score to each contact's data, indicating the reliability of information like email addresses, helping you improve outreach success rates.

Pricing

Seamless AI has a free forever plan that provides you with 50 credits for finding prospect data.

For more credits and extra features, subscribe to one of two plans:

1. Pro: Includes everything in Free, daily credit refresh, access to AI features, etc.
2. Enterprise: Includes everything in Pro, plus API and extra support.

However, Seamless.AI doesn’t disclose prices for its packages, so you’ll have to contact its sales team.

Note: Some of its best features, including all the AI-powered ones, are listed as add-ons. This means that you may need to pay extra for them, regardless of your subscription to any of the platform’s paid plans.

Pros & Cons

✅ Provides real-time, verified contact information, covering the weakness of UpLead.

✅ User-friendly interface with a helpful Chrome extension.

✅ Integrations with platforms like LinkedIn and CRMs.

❌ Limited international data coverage compared to competitors.

❌ Customer support can be inconsistent, according to G2 reviews.

#10: Bombora

Best for: Demand-gen and ABM teams that need third-party intent signals to prioritize accounts.

Similar to: Seamless AI.

Bombora is a B2B intent data platform that helps sales teams identify which companies are actively researching topics related to their product or service.

The platform is a viable alternative to UpLead for teams looking to track content consumption behavior across a cooperative network of 5,000+ B2B content publishers.

Features

• Detect which companies are “surging” in interest around your product or service based on content consumption patterns across the web.
• Topic clusters & customization: Choose from thousands of B2B-relevant topics or create your own clusters based on your unique product category.
• CRM & ABM platform integrations: Push intent data directly into your CRM, MAP, or ABM platform to dynamically trigger outreach or prioritize accounts.

➡️ Pro Tip: Warmly offers an integration with Bombora, meaning you’ll get access to in-depth third-party intent data simply by subscribing to Warmly.

Pricing

Bombora chose not to publish prices or details about its packages. You can request a demo or contact its sales for more details.

Pros & Cons

✅ Integrates with CRMs and platforms like Salesforce, HubSpot, and LinkedIn, so reps can see real-time intent data layered on top of existing accounts.

✅ Tracks a wide range of intent topics and has high accuracy rates.

✅ Good integrations with numerous sales and marketing tools.

❌ Its analytics reports leave a lot to be desired, according to G2 reviews.

❌ Can be unaffordable for SMEs.

Reach out to in-market prospects with Warmly’s signal-based intent and automation capabilities

That’s it from our list of the 10 best UpLead alternatives for teams looking to build lead lists, score them, and engage them.

Tools like Warmly go beyond lead list building and prioritization: they act as signal orchestration hubs that unify intent signals, CRM data, and automated workflows under one logic layer.

Our platform warms up your Total Addressable Market (TAM) & segments your leads into cold, warm & hot using an Intent Signal Data Agent.

Warmly then uses our Outbound & Inbound Agents to engage your hottest leads omni-channel (on chat, email, LinkedIn, call) so you can book meetings while you sleep.

If you’re serious about capturing demand the moment it surfaces, Warmly is one of the most intent-driven platforms available today.

Here’s what else you’ll get by signing up for Warmly:

• The ability to identify potential buyers by tracking their interactions with your website and getting insights into their interest level.
• A wide range of accurate prospect contact details, directly from the Coldly database, helping you reach the right people.
• Simplify your meeting process with automatic meeting scheduling that removes the back-and-forth, ensuring a frictionless booking experience.
• Automatically send leads to the right salesperson and notify them via Slack if a high-intent lead is active on your website.
• A Bombora integration that helps you proactively reach out to your warm leads and track who’s researching terms relevant to your product and brand, and get in front of them before your competitors do.
• Automate the search for high-potential prospects using AI technology, ensuring your sales team focuses on the right opportunities.

Book a live demo to see it in action.

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MadKudu is a predictive lead scoring and revenue intelligence platform designed to help you prioritize and qualify leads based on fit and behavior.

The solution promises best-in-class lead prioritization, account briefing, and personalization support for users on Gong, Outreach, and Salesforce, and, I have to say, it does a pretty good job at that.

However, some customers have been dissatisfied with its price tag, and I noticed that the setup can be significantly time-consuming, and that the tool might not offer the best value-for-money option on the market.

In this article, I’ll go over the 10 best MadKudu alternatives on the market in 2025, going over their features, use cases, pros & cons, and pricing structures.

TL;DR

• The primary reasons some teams have been looking to switch from MadKudu are its expensive pricing structure, complicated setup, and lack of signal-based outreach orchestration.
• Warmly offers the best alternative to Madkudu with its signal-based revenue orchestration, real-time visitor identification, and AI-powered outbound automation capabilities.
• Tools like Clearbit and Demandbase are ideal for teams seeking robust data enrichment, ABM orchestration, and real-time personalization across enterprise accounts.
• On the other hand, there are platforms like Clay and Salespanel that can help you build customized lead scoring workflows, qualify prospects faster, and align sales engagement with actual buyer intent.

Why have some teams been looking to make the switch from MadKudu?

When I was testing out MadKudu, I was impressed with how easily it works with Clay to score leads based on my ICP and bonus data to reach out only to the best prospects.

I didn’t have to spend hours reviewing LinkedIn profiles to see who matches my ideal customer persona.

However, there were definitely some drawbacks to the platform that I noticed from the get-go, from its pricing structure to its core value-for-money.

Here are some of the cons I stumbled upon in my review of Madkudu: 

#1: Expensive pricing structure

Starting off with the pricing structure, you cannot find information on it on their website. You have to contact their sales team for a demo and a quote.

According to 3rd-party data from Vendr, the median buyer pays $36,000/year for MadKudu out of the 47 deals they’ve handled for the software.

The pricing starts somewhere around $13,800/year and can go up to around $97,000/year, according to the insider information.

This is significantly more than other solutions on the market that are more SME-friendly.

‘’Pricing is a big jump to get into, but the product is worth it!’’ – G2 Review.

#2: Setup can be highly technical

Next up, implementing MadKudu typically requires engineering and analytics time to map data, engineer features, validate models, and operationalize writebacks.

It’s not a no-touch solution that you can start with out-of-the-box.

I had to first run a pilot, iterate on feature sets, and use middleware (Segment) or native connectors to feed MadKudu, which means small teams may need contractors to get up and running.

➡️ MadKudu demands technical investment up front: it scales nicely once set up, but getting there reliably requires support.

#3: Missing signal-based outreach orchestration

Last but not least, I was not happy with Madkudu’s overall value proposition and what it offered me for the price tag.

While MadKudu does a solid job at analyzing fit and behavioral signals, it doesn’t yet provide a signal-based automation or orchestration layer that connects those insights directly to outreach.

Currently, the platform cannot (yet):

• Automate outbound actions based on specific triggers or combinations of buying signals (e.g., “lead visits pricing page + company size > 500 + past demo request = trigger sequence”).
• Route signals to reps in real-time via Slack or CRM alerts.
• Enable sales teams to build automated “if-this-then-that” workflows that engage prospects the moment intent appears.

Instead, MadKudu delivers scoring data and insights, but relies on external tools like HubSpot, Apollo, or Outreach to execute those actions.

That means more tools for you to pay for.

➡️ In short, MadKudu provides the insight, but not the execution. It tells sales teams who to reach out to, but not when or how.

What are the best MadKudu alternatives on the market in 2025?

The best alternatives to MadKudu are Warmly, with its signal-based revenue orchestration platform, Clearbit, and Demandbase.

Here’s a breakdown of the 10 tools that I shortlisted:

#1: Warmly

Warmly offers the best MadKudu alternative on the market with our signal-based revenue orchestration platform that helps you de-anonymize your website visitors and then automatically reach out to them.

Our tool uses person-level intent signals to identify and prioritize your best prospects in real-time, instead of only ranking contacts that already exist in your systems.

Disclosure: Even though Warmly is our sales tool, I’ll provide an unbiased perspective on why Warmly offers the best alternative to MadKudu in 2025.

Warmly is a signal-based revenue orchestration platform that lets you:

• Identify website visitors (~60% of companies and ~15% of contacts).
• Reveal which website visitors are most likely to convert.
• Gain insights into prospects so that your SDRs can tailor their strategies accordingly.
• Automate essential sales processes on top of buying intent signals.

Let’s look at some features that make Warmly so popular among sales teams:

Feature #1: Identifies your website visitors

Unlike MadKudu, Warmly lets you maximize your website’s lead generation potential by identifying the companies and individuals visiting it.

You add a snippet of Warmly’s code to your website, and the sales intelligence software will start revealing your visitors in minutes.

In addition to essential company and individual-level identification, Warmly will also enrich your visitors’:

1. Contact data (email address, phone number, social media profiles, etc.).
2. Firmographics (company location, size, funding, etc.).
3. Demographics (individual names, job positions, etc.).
4. Technographics (tools and software a company uses).

But our visitor identification solution doesn’t stop there.

Warmly also tracks real-time 1st, 2nd, and 3rd-party intent signals to surface the visitors that matter most, so you can instantly prioritize outreach based on actual buying behavior. 

That includes:

1. 1st-party signals like pricing page views, repeated visits, product usage, or form fills.
2. 2nd-party signals like relevant LinkedIn activity (e.g., industry-relevant discussions, posts, comments, likes, etc.).
3. 3rd-party signals like competitor research or intent keywords being searched.

Our platform optimizes our data through a waterfall approach.

Warmly uses multiple data providers (20+), including 2 other leading website de-anonymization providers to validate the accuracy, quality & overall match rate of our signal & contact data.

This leads to:

• Higher data quantity: Multiple sources expand match rates.
• Higher data quality: Proprietary cleansing and confidence scoring validate accuracy.

💡 To maintain data quality and quantity, we continuously monitor vendor performance and validate our proprietary matching algorithms. 

➡️ These systems allow us to track quality and quantity metrics in real-time to make sure that both contact-level and company-level data meet the high standards our customers expect.

Warmly’s transparent data commitment means you can test our data quality with our free tier before committing to us as a data provider.

Because we aggregate data from 25+ providers and cross-check it using our proprietary waterfall technique, we can validate and verify data on your behalf, ensuring it’s of the highest quality.

Feature #2: Find new leads that look just like your best customers

Most tools give you firmographic filters, such as industry, headcount, location, and job title, and call it a day.

However, our platform goes much deeper.

With our AI-powered ICP identification capabilities, Warmly analyzes your actual customer data to uncover what really makes a good fit.

And it’s not just surface-level attributes, but patterns across the company tech stack, growth signals, org structure, seniority distribution, and even past engagement behavior.

Once Warmly understands who your best customers truly are, it’ll automatically scan its database of 200M+ contacts to find lookalike prospects, that is, the people and companies that closely resemble your top performers.

The result is a list of not just any leads, but the right leads, so your team spends less time guessing and more time engaging the people most likely to convert.

Feature #3: Turn static lists into automated outreach with AI SDRs

Once your team has built the lead list, Warmly doesn’t just let it sit there. It gets to work for you.

With AI Orchestrator and built-in AI SDR agents, Warmly turns every high-fit lead into a warm opportunity by triggering automated, personalized outbound across email and LinkedIn, based on real-time behavior and intent signals.

Here’s how it works:

1. Leads who match your ICP and show strong signals (like visiting the pricing page or researching competitors) are instantly added to outbound sequences.
2. Messages are personalized automatically using contact data, context, and intent.

3. Warmly checks to avoid duplicate outreach and ensures contacts aren’t already being worked.

4. You can even set rules for account multithreading, so your AI SDR reaches all the key decision-makers, not just one person.

And this isn’t just task automation. It’s real prospecting, at scale, without increasing SDR headcount.

Feature #4: Live lead engagement with Warm Calls

Warmly offers another trick up its sleeve for large teams that want to make the most of the traction gained by the intent insights the platform uncovers.

Our AI sales solution for sales reps lets you engage your leads in a live video call while they’re still on your website.

When you go to the “Warm Calls” section of Warmly’s dashboard, you can see who’s visiting your website and monitor their sessions in real-time.

Once your SDRs assess that the time is right, they can hop on a video call straight from Warmly’s dashboard.

Nothing can help you close more deals than one-on-one meetings, so make sure to make the most of them.

You can test it out here:

Feature #5: Build targeted lead lists from a 200M+ contact database (Coldly)

Warmly offers a built-in prospecting platform, Coldly, which gives your team access to a constantly refreshed database of over 200 million contacts and accounts, so you can build high-quality prospect lists in seconds.

The database combines powerful filters with real-time enrichment to help you find exactly who you’re looking for across every channel.

You will be able to filter by:

• Job title, function, or department.
• Seniority level and decision-making role.
• Company size, revenue, industry, or location.
• Tech stack and hiring signals.
• And dozens more customizable filters.

➡️ Each prospect comes pre-enriched with verified email addresses, phone numbers, and LinkedIn profiles, so your lists are not only accurate but also immediately actionable.

Bonus: There’s also a Chrome extension that lets your reps pull contact data directly from LinkedIn or any website, making manual prospecting a whole lot faster.

Warmly’s Integrations

Warmly integrates with a wide range of CRMs and sales platforms, including:

• HubSpot CRM.
• OpenAI.
• Slack.
• Apollo.
• Outreach.
• Demandbase.
• RB2B.
• Clearbit.
• People Data Labs.
• And more.

💡 For example, it’s possible to combine Warmly’s visitor identification software with HubSpot to alert your sales team the moment a known prospect arrives on the site. 

With the HubSpot browser cookie, you can prioritize conversations with the leads who have shown the most engagement with your HubSpot campaigns.

In addition to deep integrations with several lead intelligence platforms, Warmly provides a Warm Bundle: partner discounts for over 25 sales, marketing, and GTM tools.

This way, your team can access many relevant tools and combine them with Warmly at a fraction of their usual price.

Pricing

Warmly’s pricing is modular and component-based. 

You can choose the components that best match the needs of your business, as components are priced by output and not just by a monthly fee.

There are 3 paid product plans that you can choose from:

• AI Data Agent (Starts at $10,000/yr), which includes 5,000 credits, person-level web visitor de-anonymization (RB2B + Vector data), CRM integration, and access to our Coldly Contact Database.
• AI Inbound Agent (Starts at $16,000/yr), which includes all AI Data Agent features, 10,000 credits, Intent-powered pop-ups (Warm Offers), AI chatbot & live video chat, and lead routing.
• AI Outbound Agent (Starts at $22,000/yr), which includes 10,000 credits, automated signal-based outbound orchestration, email automation, LinkedIn automation, and email warmup.

Monthly credits on Warmly are used to track and engage with potential leads. 

For example, each interaction or engagement with a lead will use up one credit, such as when you engage with a lead through email or LinkedIn.

➡️ Warmly’s pricing is ideal for larger SMB and MM companies with a growing or mature GTM motion with SDR, sales, and marketing functions.

How is Warmly different from MadKudu?

While MadKudu focuses on predictive lead scoring and prioritization of known leads inside your CRM and product analytics, Warmly takes a more active, signal-driven approach to prospecting.

Instead of only ranking contacts that already exist in your systems, Warmly captures real-time intent signals: de-anonymizing who’s visiting your site, tracking their behavior, and triangulating second- and third-party signals to surface people who are actively in-market.

➡️ That means you don’t just get a score; you get a prioritized pipeline of prospects showing live buying behavior.

MadKudu tells you who (within your data) is most likely to convert and why; Warmly finds who (even before they’re a lead) is showing intent, enriches those visitors with person- and company-level data, and then activates outreach through automated sequences, AI SDRs, and live engagement.

Here’s a breakdown of the tool’s functionality:

Pros & Cons

✅ Identifies companies and individuals visiting your website.

✅ Enriches each identified lead with detailed B2B intelligence and reveals intent data.

✅ Versatile sales orchestration options.

✅ Live sales engagement capabilities.

✅ Reveals who your hottest prospects are right now.

❌ Pricing is modular.

#2: Clearbit

Best for: Teams looking for real-time enrichment of inbound leads and lightweight scoring workflows.

Similar to: Cognism.

Clearbit provides real-time enrichment that SLG teams use to enrich forms, score leads, and segment accounts as they interact with your website.

The platform is a viable alternative to Madkudu with its developer-friendly stack, which makes it easy to embed data into workflows for immediate personalization.

Features

• Real-time enrichment API and lead scoring fields that power dynamic personalization across your CRM and marketing touchpoints (e.g., LinkedIn).
• Form shortening for capturing more leads without losing relevant data.
• Instant lead scoring and routing with the tool’s industry categorization, corporate hierarchies, job roles and seniority tags, etc.

Pricing

Clearbit’s pricing is not currently disclosed, so you’ll have to contact its team for accurate pricing details.

The only thing stated on the website is that the plan is volume-based and can be configured to include add-on packages like Forms, Advertising, and Capture.

This means that you’ll probably be charged extra if you opt for add-ons.

Note: Warmly's pricing plans include access to Clearbit’s rich database.

Pros & Cons

✅ There’s a variety of buyer intent signals to help you identify qualified leads.

✅ Integrates with various platforms and CRMs.

✅ User-friendly, unlike some AI B2B sales tools on the market.

❌ Opaque pricing, which is why some sales teams have been looking for Clearbit alternatives.

❌ Some of its capabilities are available only as add-ons that are charged extra.

#3: Demandbase

Best for: ABM teams looking to unify sales and marketing around target accounts.

Similar to: Warmly, 6sense.

Demandbase helps enterprises identify, engage, and close high-value accounts by combining intent data, ABM orchestration, and sales intelligence.

Its AI-driven targeting ensures your sales team spend time on accounts most likely to generate enterprise-level revenue, making it a viable alternative to Madkudu for larger teams.

Features

• Account-based marketing orchestration enables you to create customizable workflows aimed at specific accounts and audience segments.
• Real-time website personalization leverages intent and B2B data to provide each target account with a personalized web experience.
• Actionable sales insights that help you close more deals by knowing which prospects are ready to buy and when to reach out.

Pricing

Demandbase does not include its pricing, so you’d have to contact their team to get a quote.

➡️ The only thing revealed on its website is that its pricing model includes a platform fee that covers all the essential services and a flat user fee that scales according to your needs.

Pros & Cons

✅ Targeted B2B advertising and retargeting.

✅ Full suite of ABM tools, including account insights, intent data, and personalized campaign orchestration, covering the functionality gaps of Madkudu.

✅ Sales insights that your team can use to prioritize accounts.

❌ The tool has a steep learning curve, according to G2 reviews.

❌ On the higher end in terms of pricing, similar to Madkudu, which is why some SMEs have been looking for alternatives.

#4: 6sense

Best for: Companies that need predictive AI-driven account engagement to optimize pipeline creation.

Similar to: ZoomInfo, Warmly.

6sense uses intent data, predictive analytics, and orchestration to surface in-market accounts before they engage with sales.

Its sales platform is a nice alternative to Madkudu, as it enables you to prioritize accounts and tailor outreach with precision to accelerate deal velocity.

Features

• Detects buyer intent and connects it with the rest of the lead’s customer journey online so you can recognize leads most likely to convert based on their level of intent.
• Predictive account scoring and intent orchestration that surfaces high-propensity accounts and recommended actions for sellers.
• 80+ segmentation filters that let you define your ICP and identify the accounts that best fit it.

Pricing

6sense comes with a free plan that provides access to 50 credits/month, Buyer Discovery features, access to contact and company data, alerts, and list management functionality with a Chrome extension.

To get more out of the platform, you’d need to be on one of their three paid tiers:

• Team: Custom pricing, which gives you access to technographics, psychographics, access to Web, CRM, and SEP Apps, and the ability to add to CRM/SEP and dashboards.
• Growth: Custom pricing, which adds 6sense intent (keywords), 3rd party intent, corporate hierarchy, and the tool’s prioritization dashboards.
• Enterprise: Custom pricing, which adds the platform’s predictive AI model, AI-recommended actions, and CRM & MAP activity.

Even though 6sense does not disclose its pricing on the website, we were able to find 3rd-party data from Vendr that claims that the average 6sense contract value is $123,711 per year.

💡Feel free to check out our 6sense pricing guide, which covers the tool’s pricing structure in more detail and aims to answer whether the tool is worth the cost.

Pros & Cons

✅ Advertising capabilities that help you build targeting and retargeting campaigns based on buyer intent data.

✅ The tool has a vast data base consisting of 65M+ companies, 600M+ buyer profiles, and 35K+ industries.

✅ Dynamic audience building with 80+ segmentation filters.

❌ The solution does not currently identify individuals on your website, but rather accounts.

❌ The platform can get expensive, which is why some sales teams have been looking for 6sense alternatives.

#5: ZoomInfo

Best for: Teams looking for unified contact and account enrichment with direct dials and verified emails.

Similar to: 6sense.

ZoomInfo’s sales platform aggregates 1st-, 2nd-, and 3rd-party intent signals from across the web, pairing them with its B2B contact database.

The platform’s strength is operationalizing data: enrichment, intent, and outreach tools live in the same platform, making it a viable alternative to Madkudu for companies looking for an all-in-one solution.

Features

• An AI-powered assistant that analyzes CRM data and ZoomInfo’s extensive database to detect opportunities, personalize emails, suggest actions, and provide detailed profiles.
• Filter prospects based on various criteria, such as industry, company size, location, and job role. 
• Tracks buying behavior to identify companies showing interest in specific products or services, helping you prioritize outreach to prospects who are actively researching solutions similar to yours. 

Pricing

ZoomInfo offers three plans for Sales, Talent, and Marketing teams, all of which have custom pricing and lock you into 12-month contracts.

These custom packages differ primarily in the app integrations and features they include, as each is geared toward distinct user types.

Since ZoomInfo doesn’t disclose its pricing structure, you’ll have to contact ZoomInfo’s team for a custom quote or check our ZoomInfo pricing guide.

Pros & Cons

✅ An extensive and up-to-date B2B contact database, which can be quite strong in the US.

✅ Intuitive interface, despite having numerous features.

✅ Prioritize outreach to prospects who are actively researching solutions similar to yours.

❌ Data accuracy may vary for regions outside the U.S, which is why some teams have been looking for ZoomInfo alternatives.

❌ The platform can get really expensive for the full suite.

#6: Apollo

Best for: GTM teams that want an end-to-end prospecting and engagement platform with embedded AI.

Similar to: Seamless AI.

Apollo combines its contact database with an AI outbound engine (sequences, automation, and research assistants) so you can both find prospects and run multichannel campaigns from one platform. 

The tool is designed to be an all-in-one prospecting and engagement stack with embedded AI helpers, making it an interesting alternative to Madkudu.

Features

• Apollo's AI surfaces the right personas, companies, and buying signals instantly, allowing teams to focus on strategy rather than manual research. 
• AI-driven outbound engine that helps you automate research, personalize sequences, and optimize outreach cadence for higher reply rates.
• Real-time AI lead scoring that helps you prioritize high-value leads, so you can focus on prospects most likely to convert. 

Pricing

Apollo’s pricing has a free forever plan that includes 100 email and mobile phone finder credits, basic filters and prospecting, and two sequences.

If you need more, you can upgrade to one of three paid plans:

1. Basic: $59 per user per month.
2. Professional: $99 per user per month.
3. Organization: $149 per user per month.

Pros & Cons

✅ A B2B database with over 210 million contacts.

✅ Seamless integration with existing sales tools.

✅ Detailed analytics for optimizing campaigns.

❌ Occasional interface lags, particularly when managing large-scale data, which is why some people are looking for Apollo alternatives.

❌ Steep learning curve for beginners.

#7: Salespanel

Best for: Sales teams looking for an affordable, data-driven way to qualify leads and personalize engagement without technical complexity.

Similar to: Warmly.

Salespanel is a buyer intent software that tracks website visitors in real-time, identifies companies and leads, and scores them based on behavioral data to surface accounts most likely to buy. 

The tool integrates this intent data with CRM and marketing automation tools to help you align outreach with actual buyer activity.

Features

• Real-time lead scoring and qualification that leverage first-party intent data and your ICP attributes to score every lead identified on your website.
• Comprehensive buyer intent data, which helps you collect and use first-party buyer intent data with minimal configuration.
• Detailed analytics dashboards to visualize lead generation metrics and be able to detect bottlenecks, improve attribution, and understand what yields the best results.

Pricing

Salespanel offers three plans, two of which have the same starting price:

• Salespanel Customer Data Platform: Starting at $99/mo, includes up to 10,000 monthly visitors with up to 10% deanonymized traffic. You’ll be charged $10/mo for every additional 1,000 visitors.
• Salespanel Account Reveal: Starting at $99/mo, includes up to 2,000 monthly visitors with up to 60% deanonymized traffic. You’ll be charged $40/mo for every additional 1,000 visitors.
• Custom Pricing: Custom traffic volume with up to 60% deanonymized traffic. Includes everything in Account Reveal plus advanced customization options.

Pros & Cons

✅ Comprehensive analytics tools.

✅ Easy setup and user-friendly interface, covering the weaknesses of Madkudu.

✅ Deep tracking functionality that prepares you for a cookie-less world.

❌ The costs can easily add up, given the caps and limitations in the essential packages.

❌ Annual billing only with no free plan.

#8: Bombora

Best for: Enterprises that want intent data to prioritize enterprise accounts most likely to convert.

Similar to: UpLead.

Bombora provides deep B2B intent signals by monitoring web activity across a vast data co-op, helping sales teams know which accounts are “in market.”

The tool is a viable alternative to Madkudu, as it helps you focus outreach on buyers already researching relevant topics to help you shorten sales cycles and increase win rates.

Features

• Detect which accounts are “surging” in interest around your solution based on content consumption patterns across the web.
• Choose from thousands of B2B-relevant topics or create your own clusters based on your unique product category.
• You’ll be able to push intent data directly into your CRM, MAP, or ABM platform to dynamically trigger outreach or prioritize accounts.

💡 Warmly integrates with Bombora, meaning you’ll get access to in-depth third-party intent data simply by subscribing to Warmly.

Pricing

Bombora does not publish prices or details about its packages. You can request a demo or contact its sales for more details.

Pros & Cons

✅ Integrates with CRMs and platforms like Salesforce, HubSpot, and LinkedIn, so reps can see real-time intent data layered on top of existing accounts.

✅ The tool tracks a wide range of intent topics and has high accuracy rates.

✅ You can push intent data directly into your CRM, MAP, or ABM platform

❌ Some customers are not happy with its analytics reports.

❌ Can be expensive for SMEs.

#9: Clay

Best for: Sales teams looking to build fully custom, ICP-powered scoring workflows using clean, enriched data from multiple sources.

Similar to: Keyplay, Wiza.

Clay offers a lead enrichment tool that collects data from 75+ enrichment sources and lets you create detailed lead lists by pulling from its 10+ built-in sources.

What stood out to me about Clay in comparison to Madkudu is that sales teams can build tables from detailed prompts like: “go scrape these sites and find me prospects that look like my ICP”. 

Features

• Waterfall data enrichment, which lets you cross-reference dozens of databases and data providers to increase the chances of getting accurate data.
• AI web scraper Claygent, which runs prospect research for you anywhere on the web.
• Intuitive lead list builder that lets you create comprehensive lists easily.

Pricing

Clay’s pricing offers a free forever plan that provides 100 monthly search credits and limited access to its features.

For more advanced users, Clay has 4 pricing tiers:

• Starter: $149/mo.
• Explorer: $349/mo.
• Pro: $800/mo.
• Enterprise: Custom pricing.

Clay has a 14-day free trial for its Pro package.

Pros and Cons

✅ Waterfall enrichment speeds up prospecting and improves the quality of your prospect and leads lists.

✅ Wide range of features and seamless integrations.

✅ Intuitive lead list builder.

❌ There’s a reported learning curve.

❌ The costs can easily sneak up on you, which is why some people have been looking for Clay alternatives.

#10: Keyplay

Best for: Enterprises with a well-defined ICP and a need for highly targeted, dynamic segmentation.

Similar to: Clearbit, LeadMagic.

Keyplay offers a sales prospecting tool that helps find leads that fit into your ICP by enabling you to create custom lead scoring and intent signals.

The tool is a viable alternative to Madkudu if you’re looking to track a wide range of intent signals.

Features

• An AI Lookalike functionality that helps you find accounts that match your best-performing customers and deals.
• You can build custom lead scoring systems without coding.
• Tracks a wide range of intent signals and allows for configuring custom signals fitted to your specific industry.

Pricing

Keyplay doesn’t have a free trial for its paid plans.

However, it does have a free forever plan that provides access to its basic features, and subscribing to the PeerSignal community lets you access a more limited number of records. 

If you need more, you can upgrade to one of two plans:

• Growth: $12,000/year.
• Scale: Custom pricing.

Pros & Cons

✅ Highly customizable when compared to some other options on the market. 

✅ Nuanced signal tracking, including HR tech, accounting software, recruiting activity, etc., to help you find ideal customers more efficiently.

✅ User-friendly UI.

❌ Integrates with only two CRMs, HubSpot and Salesforce.

❌ Offers only annual paid plans.

Reach out to in-market prospects with Warmly’s signal-based intent and automation capabilities

That’s it from our list of the 10 best Madkudu alternatives for teams looking to build lead lists, score them, and engage them.

Tools like Warmly and Clay go beyond lead scoring and prioritization: they act as signal orchestration hubs that unify intent signals, CRM data, and automated workflows under one logic layer.

Warmly warms up your Total Addressable Market (TAM) & segments your leads into cold, warm & hot using an Intent Signal Data Agent.

Our tool then uses our Outbound & Inbound Agents to engage your hottest leads omni-channel (on chat, email, LinkedIn, call) so you can book meetings while you sleep.

If you’re serious about capturing demand the moment it surfaces, Warmly is one of the most intent-driven platforms available today.

Here’s what else you’ll get by signing up for Warmly:

• The ability to identify potential buyers by tracking their interactions with your website and getting insights into their interest level.
• A wide range of accurate prospect contact details, directly from the Coldly database, helping you reach the right people.
• Simplify your meeting process with automatic meeting scheduling that removes the back-and-forth, ensuring a frictionless booking experience.
• Automatically send leads to the right salesperson and notify them via Slack if a high-intent lead is active on your website.
• A Bombora integration that helps you proactively reach out to your warm leads and track who’s researching terms relevant to your product and brand, and get in front of them before your competitors do.
• Automate the search for high-potential prospects using AI technology, ensuring your sales team focuses on the right opportunities.

Book a live demo to see it in action.

Read More

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• 10 Best RevOps Tools & Software [October 2025] – Find out about the best RevOps tools on the market in 2025.
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• 10 Best Enterprise Sales Tools & Software [October 2025]: The 10 best tools for sales teams looking to streamline complex deal cycles, improve team collaboration, and win more deals.
• 10 Real-Life Examples of Sales Chatbots In Action: I've cherry-picked 10 case studies of sales chatbots to show you their effectiveness in 2025.

Persana AI has gained popularity with its AI-powered prospect enrichment and SDR automation on the market. That’s why I decided to give it a try.

It promises affordable pricing, a generous freemium, and pretty much the same functionality that you can expect from a tool like Clay.

However, some users have not been satisfied with its unpredictable feature removals, steep learning curve that eats up their credits, and the fact that it’s still missing some key features.

In this article, I’ll go over the 10 best Persana AI alternatives on the market in 2025, going over their features, use cases, pros & cons, and pricing structures.

TL;DR

• The main reason why some sales teams have been looking to make the switch from Persana AI has been because of its unpredictable feature removals, its steep learning curve that can eat up credits, and its lack of orchestration on when and why outreach should run based on signal context.
• Warmly offers the best alternative to Persana AI with its signal-based revenue orchestration, real-time intent tracking, and AI SDR automation capabilities that let you identify, prioritize, and engage in-market buyers automatically.
• Tools like Clay and Apollo are ideal for teams focused on automating lead list building, enrichment, and outbound personalization at scale.
• On the other hand, platforms like MadKudu and Common Room help you predict and prioritize leads based on intent and behavioral data.

Why have some sales teams been looking to switch from Persana AI?

When I first tried Persana AI, I was genuinely impressed by how fast it could enrich leads, automate outreach, and act like an SDR that never sleeps.

It felt like magic compared to manual prospecting: tables filled themselves, and sequences ran automatically.

However, from the start itself, as well as after using it for some time, a few issues became apparent to me.

Here are some of the issues I noticed about the tool, as well as other verified users have noted about the platform: 👇

#1: Unpredictable feature removals

According to users of the platform, Persana AI would occasionally remove features from lower-tier plans without much notice.

‘’I don't like their unpredictable product updates when they remove features that were included in lower pricing plans. I understand that they are trying to find their product market fit + pricing, but this is annoying.’’ – G2 Review.

I was thinking that this is a one-time thing. However, another user mentioned that in some product changes, there were features wiped out of the platform completely.

‘’Also, sometimes the product changes, and the team doesn't communicate it cleanly, so tables stop working or features are disabled, which is a bit problematic.’’ – G2 Review.

#2: Steep learning curve, in which you might use up your credits

Next up, some users have not been happy with the platform’s initial learning curve, as some users mention that they have to be intentional about table setup, column selection, and enrichment workflows.

What has happened for some is that they’ve been using up their credits while trying to learn how to use the tool.

‘’I believe the learning curve for these types of tools can be steep, but after a few weeks and with access to a very responsive support team, you can definitely get there. One nuance about Persana is that you need to be intentional on table, column, and enrichment setup, as there are a number of things that cannot be changed once you lock them in or reference them elsewhere. This is mostly about good process, but as you get up the curve, you will likely find yourself re-creating certain tables or enrichments and burning some credits because of this.’’ – G2 Review.

#3: Current lack of a centralized signal orchestration engine

Last but not least, something I noticed about the tool is that it can collect and enrich contact data, but it doesn’t include a centralized intent scoring or signal orchestration engine.

The platform cannot (yet):

• Aggregate and weigh multiple buying signals into a single “readiness” or “intent” score.
• Dynamically trigger outreach based on behavioral or temporal thresholds (e.g., “send sequence when company raises Series B + viewed demo page + title = VP Sales”).
• Visualize signal data in a unified dashboard to help SDRs prioritize accounts.

Instead, I saw that Persana operates more as a data enrichment and AI-SDR execution tool.

It’s powerful for automating outbound tasks, but lacks the “brain” that orchestrates when and why outreach should happen based on signal context.

➡️ Put simply, Persana dominates the “who and how” (identifying and automating outreach) but not the “when and why”, which is the timing and prioritization layer that I believe drives the highest ROI in modern revenue orchestration systems.

What are the best Persana AI alternatives on the market in 2025?

The best alternatives to Persana AI are Warmly, with its signal-based revenue orchestration platform, Clay, and Apollo.

Here’s a breakdown of the 10 tools that we shortlisted:

#1: Warmly

Warmly offers the best Persana AI alternative with our signal-based revenue orchestration platform that helps you de-anonymize your website visitors and then automatically reach out to them.

Our platform uses person-level intent signals to identify and prioritize your best prospects in real-time.

Disclosure: Even though Warmly is our sales tool, I’ll provide an unbiased perspective on why Warmly offers the best alternative to Persana AI in 2025.

Warmly is a signal-based revenue orchestration platform that lets you:

• Identify website visitors (~60% of companies and ~15% of contacts).
• Reveal which website visitors are most likely to convert right now.
• Gain insights into leads, allowing your SDRs to tailor their strategies accordingly.
• Automate essential sales processes on top of buying intent signals.

Let’s look at some capabilities that make Warmly so popular among sales teams:

Feature #1: Identifies your website visitors

Unlike Persana AI, Warmly lets you maximize your website’s lead generation potential by identifying the companies and individuals visiting it.

All you have to do is add a snippet of Warmly’s code to your website, and the sales intelligence software will start revealing your visitors in minutes.

In addition to essential company and individual-level identification, Warmly will also enrich your visitors’:

1. Contact data (email address, phone number, social media profiles, etc.).
2. Firmographics (company location, size, funding, etc.).
3. Demographics (individual names, job positions, etc.).
4. Technographics (tools and software a company uses).

But our solution doesn’t stop there.

Warmly also tracks real-time 1st, 2nd, and 3rd-party intent signals to surface the visitors that matter most, so you can instantly prioritize outreach based on actual buying behavior. 

That includes:

1. 1st-party signals like pricing page views, repeated visits, product usage, or form fills.
2. 2nd-party signals like relevant LinkedIn activity (e.g., industry-relevant discussions, posts, comments, likes, etc.).
3. 3rd-party signals like competitor research or intent keywords being searched.

Our visitor identification tool optimizes our data through a waterfall approach.

Warmly uses multiple data providers (20+), including 2 other leading website de-anonymization providers to validate the accuracy, quality & overall match rate of our signal & contact data.

This leads to:

• Higher data quantity: Multiple sources expand match rates.
• Higher data quality: Proprietary cleansing and confidence scoring validate accuracy.

💡 To maintain data quality and quantity, we continuously monitor vendor performance and validate our proprietary matching algorithms. 

➡️ These systems allow us to track quality and quantity metrics in real-time to make sure that both contact-level and company-level data meet the high standards our customers expect.

Warmly’s transparent data commitment means you can test our data quality with our free tier before committing to us as a data provider.

Because we aggregate data from 25+ providers and cross-check it using our proprietary waterfall technique, we can validate and verify data on your behalf, ensuring it’s of the highest quality.

Feature #2: Find new prospects that look just like your best customers

Most platforms give you firmographic filters, such as industry, headcount, location, and job title, and call it a day.

Warmly goes much deeper.

With our AI-powered ICP identification capabilities, our tool analyzes your actual customer data to uncover what really makes a good fit.

And it’s not just surface-level attributes, but patterns across company tech stack, growth signals, org structure, seniority distribution, and even past engagement behavior.

Once Warmly understands who your best customers truly are, it’ll automatically scan its database of 200M+ contacts to find lookalike prospects, that is, the people and companies that closely resemble your top performers.

The result is a list of not just any leads, but the right leads, so your team spends less time guessing and more time engaging the people most likely to convert.

Feature #3: Turn static lists into automated outreach with AI SDRs

Once you’ve built your list, Warmly doesn’t just let it sit there. It gets to work for you.

With AI Orchestrator and built-in AI SDR agents, Warmly turns every high-fit lead into a warm opportunity by triggering automated, personalized outbound across email and LinkedIn, based on real-time behavior and intent signals.

Here’s how it works:

1. Leads who match your ICP and show strong signals (like visiting the pricing page or researching competitors) are instantly added to outbound sequences.
2. Messages are personalized automatically using contact data, context, and intent.

3. Warmly checks to avoid duplicate outreach and ensures contacts aren’t already being worked.

4. Your team can even set rules for account multithreading, so your AI SDR reaches all the key decision-makers, not just one person.

And this isn’t just task automation. It’s real prospecting, at scale, without increasing SDR headcount.

Feature #4: Live lead engagement with Warm Calls

Warmly offers another trick up its sleeve for enterprises that want to make the most of the traction gained by the intent insights the platform uncovers.

Our AI sales solution for sales reps lets you engage your leads in a live video call while they’re still on your website.

When you go to the “Warm Calls” section of Warmly’s dashboard, you can see who’s visiting your website and monitor their sessions in real-time.

Once your SDRs assess that the time is right, they can hop on a video call straight from Warmly’s dashboard.

As any sales rep knows, nothing can help you close more deals than one-on-one meetings, so make sure to make the most of them.

You can try it out here:

Feature #5: Build targeted lead lists from a 200M+ contact database (Coldly)

Warmly has a built-in prospecting platform, Coldly, which gives your team access to a constantly refreshed database of over 200 million contacts and accounts, so you can build high-quality prospect lists in seconds.

Our database combines powerful filters with real-time enrichment to help you find exactly who you’re looking for across every channel.

Your team will be able to filter by:

• Job title, function, or department.
• Seniority level and decision-making role.
• Company size, revenue, industry, or location.
• Tech stack and hiring signals.
• And dozens more customizable filters.

➡️ Each prospect comes pre-enriched with verified email addresses, phone numbers, and LinkedIn profiles, so your lists are not only accurate, but immediately actionable.

Bonus: There’s also a Chrome extension that lets your reps pull contact data directly from LinkedIn or any website, making manual prospecting a whole lot faster.

Warmly’s Integrations

Warmly integrates with a wide range of CRMs and sales platforms, including:

• HubSpot CRM.
• OpenAI.
• Slack.
• Apollo.
• Outreach.
• Demandbase.
• RB2B.
• Clearbit.
• People Data Labs.
• And more.

💡 For example, you can combine Warmly’s visitor identification software with HubSpot to alert your sales team the moment a known prospect arrives on the site. 

With the HubSpot browser cookie, you can prioritize conversations with the leads who have shown the most engagement with your HubSpot campaigns.

In addition to deep integrations with several lead intelligence platforms, Warmly provides a Warm Bundle: partner discounts for over 25 sales, marketing, and GTM tools.

This way, you can access many relevant tools and combine them with Warmly at a fraction of their usual price.

Pricing

Warmly’s pricing is modular and component-based. 

You can choose the components that best match the needs of your business, as components are priced by output and not just by a monthly fee.

There are 3 paid product plans that you can choose from:

• AI Data Agent (Starts at $10,000/yr), which includes 5,000 credits, person-level web visitor de-anonymization (RB2B + Vector data), CRM integration, and access to our Coldly Contact Database.
• AI Inbound Agent (Starts at $16,000/yr), which includes all AI Data Agent features, 10,000 credits, Intent-powered pop-ups (Warm Offers), AI chatbot & live video chat, and lead routing.
• AI Outbound Agent (Starts at $22,000/yr), which includes 10,000 credits, automated signal-based outbound orchestration, email automation, LinkedIn automation, and email warmup.

Monthly credits on Warmly are used to track and engage with potential leads. 

For example, each interaction or engagement with a lead will use up one credit, such as when you engage with a lead through email or LinkedIn.

➡️ Warmly’s pricing is ideal for larger SMB and MM companies with a growing or mature GTM motion with SDR, sales, and marketing functions.

How is Warmly different from Persana AI?

While Persana focuses on identifying and enriching contacts for outbound campaigns, Warmly takes a more intelligent, signal-driven approach to prospecting.

Instead of simply building static lists, Warmly captures real-time intent signals: tracking who’s visiting your site, engaging with your content, or showing buying behavior elsewhere online.

This means you’re not just getting contacts; you’re getting a prioritized pipeline of prospects who are actively in-market.

Persana handles who to reach and how to reach them, but Warmly goes further: it enriches each lead with detailed firmographics, behavioral insights, and intent data, then activates outreach through AI-powered SDRs, automated sequences, and live routing.

Here’s a breakdown of the tool’s functionality:

Pros & Cons

✅ Identifies companies and individuals visiting your website.

✅ Enriches each identified lead with detailed B2B intelligence and reveals intent data.

✅ Versatile sales orchestration options.

✅ Live sales engagement capabilities.

✅ Reveals who your hottest prospects are right now.

❌ Pricing is modular.

#2: Clay

Best for: Teams aiming to automate lead list building, CRM enrichment, and custom scoring.

Similar to: Frwrd.

Clay is a lead enrichment platform that collects data from 75+ enrichment sources and lets you create detailed lead lists by pulling from its 10+ built-in sources.

With Clay, you can build tables from detailed prompts like: “go scrape these sites and find me prospects that look like my ICP”. 

Features

• Waterfall data enrichment that helps you cross-reference dozens of databases and data providers, increasing the chances of getting accurate data.
• AI web scraper Claygent runs basic prospect research for you anywhere on the web.
• Intuitive lead list builder that lets you create comprehensive lists easily.

Pricing

Similar to Persana, Clay’s pricing has a free forever plan that provides 100 monthly search credits and limited access to its features.

For more advanced users, Clay has 4 pricing tiers:

• Starter: $149/mo for 2,000 credits.
• Explorer: $349/mo for 10,000 credits.
• Pro: $800/mo for 50,000 credits.
• Enterprise: Custom pricing for a custom amount of credits.

Pros and Cons

✅ Waterfall enrichment speeds up prospecting and improves the quality of your prospect and leads lists.

✅ Wide range of features and seamless integrations.

✅ Can automate essential sales operations.

❌ The platform can be difficult to master, which is why some people have been looking for Clay alternatives.

❌ The costs can easily sneak up on you.

#3: Apollo

Best for: Teams looking to build their best lead list and then automate and personalize outbound at scale.

Similar to: Seamless AI.

Apollo offers an AI-powered sales platform that combines a vast B2B database with advanced automation tools.

The tool is a viable alternative to Persana, as it enables teams to identify ideal prospects, personalize outreach, and manage the sales pipeline efficiently.

Features

• Apollo's AI surfaces the right personas, companies, and buying signals instantly, allowing teams to focus on strategy rather than manual research. 
• The platform's AI assists in crafting personalized emails, incorporating company news and insights to match your brand voice, enhancing engagement rates. 
• With real-time AI lead scoring, Apollo helps prioritize high-value leads, enabling teams to focus on prospects most likely to convert. 

Pricing

Apollo’s pricing comes with a free forever plan that includes 100 email and mobile phone finder credits, basic filters and prospecting, and two sequences.

If you need more, you can upgrade to one of three paid plans:

1. Basic: $59 per user per month.
2. Professional: $99 per user per month.
3. Organization: $149 per user per month.

Pros & Cons

✅ A B2B database with over 210 million contacts.

✅ Seamless integration with existing AI sales tools that you might already be using.

✅ Detailed analytics for optimizing campaigns.

❌ Occasional interface lags, particularly when managing large-scale data, which is why some people are looking for Apollo alternatives.

❌ The platform can be complex to use, potentially requiring a significant learning curve, similar to Persana.

#4: MadKudu

Best for: Creating multiple scoring models tailored to different markets and ICPs.

Similar to: Keyplay.

MadKudu is a lead prospecting solution that focuses on predictive lead scoring tailored to high-volume inbound funnels. 

The platform uses historical conversion data to predict which leads are likely to become customers, particularly in product-led or content-driven growth environments.

Features

• MadKudu analyzes your historical customer data (e.g., closed deals, trial conversions, and retention metrics) to build predictive scoring models that surface high-potential leads early in the lead generation funnel.
• Fit and intent model segmentation, where leads are categorized by both fit (firmographics, role, industry) and intent (behavioral signals like email engagement or product usage).
• Integrates with tools like Salesforce, HubSpot, Marketo, and Segment, pushing lead scores directly into workflows your team already uses. 

Pricing

MadKudu doesn’t currently publish prices for its product. 

You will have to book a demo and request a custom quote based on your specific requirements to learn its pricing structure.

Pros & Cons

✅ Analyzes your historical customer data.

✅ Leads are categorized by both fit and intent.

✅ Integrates with tools like Salesforce, HubSpot, Marketo, and Segment.

❌ Steep learning curve to learn how to best use the solution.

❌ There’s a higher price tag reported than other alternatives on the market.

#5: LeadGenius

Best for: GTM teams looking for custom, human-verified datasets tailored to your ICP.

Similar to: Common Room.

LeadGenius uses a combination of machine learning and a global network of researchers to find precise contact and account data.

The platform offers three different solutions:

• Custom Lead Generation.
• Lead Enrichment.
• Managed Email Outreach.

Its easy navigation, useful leads filters, and data verification make LeadGenius a top Persana AI alternative if you can afford it.

Features

• Curates custom data sets using humans and AI to uncover the “ideal” prospect.
• Expert assistance helps you define what attributes your customers should have to narrow lists down during the outreach process.
• Real-time account signals like new product launches, funding news, and hiring trends.

Pricing

The starting price is not available on LeadGenius’s website, so you’ll have to contact their sales team for more information.

Pros & Cons

✅ Combination of AI and human verification to ensure data integrity.

✅ Great for custom prospecting work.

✅ Helpful for sales teams who don’t have the time to prospect.

❌ Customers report an inability to keep the data accurate over time.

❌ Search and filtering options aren’t close to other platforms on this list.

#6: Keyplay

Best for: Companies with a well-defined ICP and a need for highly targeted, dynamic segmentation.

Similar to: Clearbit.

Keyplay offers a sales prospecting tool that helps find leads that fit into your ICP by enabling you to create custom lead scoring and intent signals.

The platform is a viable alternative to Persana AI if you want to track a wide range of intent signals.

Features

• AI Lookalike helps you find accounts that match your best-performing customers and deals.
• Options for building custom lead scoring systems without using code.
• Tracks a wide range of intent signals and allows for configuring custom signals fitted to your specific industry.

Pricing

Keyplay doesn’t have a free trial for its paid plans.

However, it does have a free forever plan that provides access to its basic features, and subscribing to the PeerSignal community lets you access a more limited number of records. 

If you need more, you can upgrade to one of two plans:

• Growth: $12,000/year.
• Scale: Custom pricing.

Pros & Cons

✅ Highly customizable. 

✅ Nuanced signal tracking, including HR tech, accounting software, recruiting activity, etc., to help you find ideal customers more efficiently.

✅ User-friendly interface.

❌ Integrates with only two CRMs, HubSpot and Salesforce.

❌ Offers only annual paid plans, unlike other tools in this list.

#7: Forwrd

Best for: Highly accurate lead scoring based on AI-powered predictive analytics.

Similar to: Keyplay, Wiza.

Forwrd offers an AI-powered predictive analytics platform that analyzes all relevant data to deliver accurate, comprehensive, and explainable predictions.

Its advanced AI model makes a good alternative to Persana AI, as it can be used for much more than just automating lead scoring, including sales forecasting, churn prediction, upsell predictions, etc.

Features

• No-code predictive AI scoring means you can create custom scoring systems without any technical expertise, using only natural language.
• Dynamic lead scoring automatically adjusts the scoring system based on relevant changes (e.g., product features, marketing assets, market conditions).
• AI models suggest the optimal value of each factor you put in as relevant to the overall score, enabling you to get more precise and accurate lead scoring than when done manually.

Pricing

Forwrd has three pricing plans:

• Growth, which gives you access to unlimited seats, unlimited correlation analysis, and up to 40,000 monthly predictions.
• Pro, which adds 2 standard integrations, up to 100,000 monthly predictions, and onboarding.
• Enterprise, which adds bi-directional sync, SSO, and dedicated CSM.

However, the tool doesn’t reveal prices for any of the tiers. You’ll have to contact Forwrd’s sales for more details.

Pros & Cons

✅ Intuitive interface.

✅ Versatile use cases for sales teams.

✅ No-code predictive AI scoring.

❌ Pricing is not transparent, unlike Persana AI.

❌ Requires clean, high-quality data to provide adequate outputs, which can be an issue for smaller businesses.

#8: Seamless AI

Best for: Teams looking for real-time B2B lead generation with AI-powered contact search and enrichment.

Similar to: Koala.

Seamless AI is a sales prospecting platform that leverages AI to provide real-time access to verified B2B contact information.

The platform ensures that customers have the most current data by continuously uploading its database, helping sales teams connect with decision-makers more effectively.

Features

• Real-time search engine that ensures SDRs can instantly reach the most recent and relevant contact information, enhancing the efficiency of their outreach efforts.
• AI Assistant for sales content creation, which helps you craft personalized sales scripts, emails, and social media messages quickly by analyzing customer data and preferences.
• Total AI confidence scoring, which assigns a confidence score to each contact's data, indicating the reliability of information like email addresses, helping you improve outreach success rates.

Pricing

Seamless AI offers a free forever plan that provides you with 50 credits for finding prospect data.

For more credits and extra features, subscribe to one of two plans:

• Pro: Includes everything in Free, daily credit refresh, access to AI features, etc.
• Enterprise: Includes everything in Pro, plus API and extra support.

However, Seamless.AI doesn’t disclose prices for its packages, so you’ll have to contact its sales team.

Pros & Cons

✅ Provides real-time, verified contact information.

✅ User-friendly interface with a helpful Chrome extension.

✅ Integrations with platforms like LinkedIn and CRMs.

❌ Limited international data coverage compared to competitors.

❌ Customer support can be inconsistent, when compared to alternatives, accordiong to user reviews.

#9: Common Room

Best for: GTM teams looking to track custom buying signals across multiple sources.

Similar to: Warmly, LeadMagic.

Common Room tracks various intent signals to help you detect qualified leads.

In addition to its out-of-the-box signals, the platform also lets you set up custom signals tailored to your target market, ICP, and business goals.

Its customization options and the fact that it detects a broader scope of intent signals make it a strong Persana AI alternative.

Features

• AI-powered lead scoring helps you prioritize the hottest accounts.
• Lets you set up automated workflows triggered by specific signals (e.g., send an email to a high-intent lead or sync qualified leads to Hubspot).
• AI-driven engine, which captures buying signals anywhere on the web, summarizes them into comprehensive lead profiles, and auto-surfaces accounts that best match your ICP.

Pricing

Common Room has a free plan limited to 500 contacts and 50 organizations, 2 users, and 2 integrations.

More advanced users can pick one of Common Room’s three paid plans:

• Starter: $625/mo, 2 users, up to 35k contacts.
• Team: $1,250/mo, 3 users, up to 100k contacts.
• Enterprise: Custom price, 10 users, up to 200k contacts with options for purchasing more.

The platform offers a 14-day free trial for its Team plan. All plans are annual.

Pros & Cons

✅ Options for setting up automated workflows.

✅ Tracks intent signals across the web and lets you set up custom signals.

✅ You’ll be able to set up automated workflows triggered by specific signals.

❌ Annual billing only.

❌ Limited customization options when compared to other tools on the market.

#10: FullContact

Best for: Building rich individual profiles by aggregating data across social channels, emails, company info, and demographics.

Similar to: MadKudu.

FullContact is a platform offering business insights with a specific focus on data and privacy. 

The tool helps you identify leads on your website while adhering to customer privacy regulations.

Features

• Identify website visitors with their professional contact information by using the Acumen Lead Identification feature.
• Unify and enrich incomplete lead data by mapping identifies across your systems of record. 
• Make sure that there is no fraud in ID verification by using the Verify feature.

Pricing

FullContact does not disclose its pricing through its website. 

To access their pricing structure, you’ll have to get in contact with FullContact’s sales team.

Pros & Cons

✅ Friendly, supportive, and helpful support.

✅ Easy to use and understand, unlike Persana AI.

✅ Low levels of maintenance required.

❌ Price plan is not transparent. 

❌ Its many verification steps can mean outdated data.

Reach out to in-market prospects with Warmly’s signal-based intent and automation capabilities

That’s it from our list of the 10 best Persana AI alternatives for sales reps looking to build lead lists, score them, and engage them.

Tools like Warmly and Clay go beyond enrichment and automation: they act as signal orchestration hubs that unify intent signals, CRM data, and automated workflows under one logic layer.

Warmly warms up your Total Addressable Market (TAM) & segments your leads into cold, warm & hot using an Intent Signal Data Agent.

Our platform then uses Outbound & Inbound Agents to engage your hottest leads omni-channel (on chat, email, LinkedIn, call) so you can book meetings while you sleep.

If your company is serious about capturing demand the moment it surfaces, Warmly is one of the most intent-driven platforms available today.

Here’s what else you’ll get by signing up for Warmly:

• The ability to identify potential buyers by tracking their interactions with your website and getting insights into their interest level.
• A wide range of accurate prospect contact details, directly from the Coldly database, helping you reach the right people.
• Simplify your meeting process with automatic meeting scheduling that removes the back-and-forth, ensuring a frictionless booking experience.
• Automatically send leads to the right salesperson and notify them via Slack if a high-intent lead is active on your website.
• A Bombora integration that helps you proactively reach out to your warm leads and track who’s researching terms relevant to your product and brand, and get in front of them before your competitors do.
• Automate the search for high-potential prospects using AI technology, ensuring your sales team focuses on the right opportunities.

Book a live demo to see it in action.

Read More

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• GTM Strategy & Planning: From 0 To Pipeline In 2025: Learn everything that you need to know about GTM strategy.
• 10 Best Social Selling Tools and Software in 2025 – Find out about the best social selling tools on the market to help you spark conversations that lead to a warm pipeline.
• GTM Intelligence: Definitions, Use Cases & Software [2025]: Learn everything you need about GTM intelligence, including definitions and use cases.
• AI for RevOps: Best Use Cases & Software: Learn everything you need to know about AI for RevOps in 2025, including the best use cases and software.
• 10 Real-Life Examples of Sales Chatbots In Action: I've cherry-picked 10 case studies of sales chatbots to show you their effectiveness in 2025.

You’re in the right place.

LeadMagic has carved out a niche as a lightweight tool for identifying anonymous website traffic and turning it into contact lists.

But in today’s high-stakes outbound landscape, list building needs more than just company-level data and reverse-IP lookups.

To help you find the best LeadMagic alternative, I’ve tested dozens of list building tools built for modern sales and marketing teams, focusing on tools that do more than just spit out names and emails. 

The best ones now combine real-time intent, deep enrichment, and automation to help you not only find the right leads, but act on them instantly.

So whether you’re scaling outbound, warming up inbound, or just tired of half-baked data that goes nowhere, this guide is for you.

Below, you’ll find the 10 best LeadMagic alternatives for smarter list building in 2025, complete with use cases, pricing, and real-world pros and cons.

Let’s get into it.

TL;DR

• Warmly offers the best alternative to LeadMagic in 2025, transforming anonymous traffic into signal-driven pipeline with person-level de-anonymization, real-time intent tracking, and autonomous AI SDRs.
• ZoomInfo, Apollo, and Cognism are strong choices for teams that need scale - whether it’s enterprise-grade data, all-in-one prospecting + outreach, or GDPR-compliant global coverage with verified mobiles.
• Lightweight tools like Lusha, Hunter.io, Snov.io, UpLead, AeroLeads, and Lead Forensics give smaller teams affordable ways to find verified contacts, enrich lists, or identify engaged accounts.

Why look for LeadMagic alternatives for list building?

LeadMagic offers a compelling value proposition - turn anonymous website traffic into leads, enrich and validate prospect data, and buy only what you need via credits. 

But when you push it hard, especially for scale, you’ll likely run into several limitations and trade‑offs worth knowing. 

Below are the main reasons you might want to explore alternatives:

1. Limited depth in person‑level intent and behavior

LeadMagic’s core strength lies in visitor identification (company level) and data enrichment (emails, phones, firmographic/job data). 

But if you're looking to get real-time behavior signals (who’s researching, what they’re doing, content paths, scoring), LeadMagic often doesn’t provide the level of signal granularity needed to prioritize outreach intelligently.

In a fast-moving outbound environment, that means you may end up chasing leads that look good on paper, but aren’t actively buying.

2. Focused on static enrichments

LeadMagic is great when you upload a list or spreadsheet and have it enriched, validated, and cleaned. 

But it doesn't always do much beyond that.

For example, it won’t automatically surface new leads or trigger sequences when prospects “turn hot.” 

You might still need to layer on extra tools for triggers, scoring, or new prospect discovery.

3. Credit‑based model can lead to hidden costs

LeadMagic operates on a credit model: you only pay for valid emails, mobile numbers, and enrichments you consume. 

While that sounds fair, in practice it can become unpredictable. 

If you run many bulk jobs or have complex enrichment needs, credit usage can spike unexpectedly, especially when contacts are missing or ambiguous.

What are the 10 best LeadMagic alternatives for list building in 2025?

If you’re ready to move beyond LeadMagic’s limitations, here are 10 tools that bring more signal, more automation, or deeper reach to your list building game. 

Each option below offers something LeadMagic struggles with - whether that’s real‑time intent, enriched contact coverage, or built-in outreach features.

#1 Warmly

Warmly offers the best alternative to LeadMagic on the market with its person-level intent that lets you de-anonymize your website visitors, enrich leads, and orchestrate personalized outreach campaigns.

But it's not just a list‑building tool.

It’s an AI‑powered revenue orchestration platform that turns anonymous traffic into signal‑driven pipelines. 

Instead of just handing you a CSV of names and emails, Warmly uses person‑level intent signals to identify, enrich, and prioritize your best prospects in real time, then triggers automated, personalized outreach so you can move from “list” to “live opportunity” instantly.

Here are some of the features that come in especially handy when it comes to targeted list building.

Feature #1: Real-time visitor reveal & intent scoring

Most tools hand you static contact lists. Warmly gives you a living, breathing pipeline.

Namely, the moment someone hits your website, Warmly de‑anonymizes them at the person level - not just the company, but the actual person behind it - enriching each visitor with verified contact details (name, title, email, LinkedIn profile, phone, firmographics).

But it doesn’t stop there. 

Warmly continuously tracks several types of intent signals to show you which visitors are actually in‑market right now, so you can prioritize outreach when the timing is perfect.

These include the following:

1. 1st‑party: Pricing page views, product usage, CRM activity, form fills.
2. 2nd‑party: Real‑time LinkedIn engagement from your ICP, including posts about your industry or competitors, mentions of your company, likes/comments/shares on pain‑point content, etc. 

3. 3rd‑party: Competitor research, intent keyword searches, relevant industry buzzwords.

Then, every high‑intent visitor is instantly scored, ranked, and pushed to your reps via Slack, so no one slips through the cracks. 

As a result, you get a constantly refreshed, prioritized list of real buyers, instead of just names and emails sitting in a CSV.

Feature #2: Build laser-targeted lists with Warmly’s 200M+ contact database

Coldly is Warmly’s built-in B2B prospecting engine, and it’s built for speed, scale, and precision.

Unlike generic data providers, Coldly combines a continuously refreshed contact + account database (200M+ records) with powerful filters and daily validation, so you can build accurate, high-converting prospect lists in seconds.

You can filter by over 25 attributes, including:

• Job function, seniority, and title.
• Industry, company size, revenue, location.
• Tech stack, funding, and hiring signals.
• LinkedIn presence, mobile availability, and more.

Each lead comes pre-verified with email, mobile, and LinkedIn profile, so your team can go from search → sequence without chasing down missing data.

And because Coldly updates every 2-4 weeks (with daily validation on top), your SDRs won’t waste time scrubbing lists, chasing bounced emails, or guessing who's still at the company.

Coldly also offers automatic CRM enrichment, multi-threading support to map entire buying committees, and a browser extension so reps can grab contact info straight from LinkedIn or company websites - no spreadsheet exports needed.

Feature #3: AI-powered ICP identification

Forget guesswork and static firmographic filters - Warmly uses AI to reverse-engineer your best-fit customer profile based on real data, not hunches.

Instead of just asking you to choose industry + headcount + title, Warmly analyzes your actual customers and closed-won deals to uncover what really defines your ideal buyer. 

That includes:

• Tech stack similarities.
• Growth signals and hiring trends.
• Buying committee structure.
• Engagement patterns across campaigns.
• Social activity, job changes, deal timelines, etc.

Once it identifies your ICP, Warmly automatically scans its 200M+ contact database to surface lookalike accounts and prospects, that is, the ones most likely to convert based on what’s worked for you before.

This means no more wasting time on broad lists or chasing bad fits, as you get a custom-built, high-conversion prospect list on autopilot, trained on your actual success patterns.

Feature #4: AI SDRs that turn lists into live conversations

While many platforms stop at building your list, Warmly goes further by automating outreach, personalization, and follow-up with AI-powered SDR agents that act the moment intent is detected.

Warmly’s AI SDR takes your hottest prospects (based on fit + behavior) and automatically:

• Adds them to personalized, multi-channel sequences (email + LinkedIn + smart website chat).
• Customizes messaging using real-time context and signal data.
• Avoids duplicate outreach or conflicting cadences.
• Multithreads outreach across multiple stakeholders at the same account.
• Hands off hot replies to your team, with full context.

This way, you get fully autonomous prospecting that runs 24/7 behind the scenes, warming up buyers while your team focuses on closing deals.

Warmly’s integrations

Warmly plugs into your entire GTM stack so you can identify, engage, and convert prospects without switching tools or breaking your workflows.

It integrates seamlessly with a wide range of different tools, including:

• CRMs (e.g., Salesforce, HubSpot, Pipedrive, and more).
• Sales platforms, such as Apollo, Outreach, Salesloft, Instantly, etc.
• Marketing automation solutions like Marketo, Eloqua, Pardot, ActiveCampaign, etc
• Slack & Microsoft Teams for real-time alerts.
• And others.

Moreover, Warmly provides you with discounted access to 25+ best-in-class sales and marketing platforms, making it easier (and more cost-effective) to build a tightly integrated, high-performing stack.

Pricing

Warmly offers three core plans, so your GTM team can choose the right mix of signals, automation, and AI engagement. 

All plans are billed annually, with optional add-ons for even deeper automation.

1. AI Data Agent (starts at $10,000/year): Includes 10,000 monthly credits, person-level web visitor de-anonymization (RB2B + Vector), access to all Warmly Signals (1st, 2nd & 3rd party), CRM integrations (Salesforce, HubSpot), Slack/Teams lead alerts, 100+ sales & marketing integrations, webhook/CSV exports, and access to the Coldly Contact Database with unlimited emails and LinkedIn profiles.
2. AI Outbound Agent (starts at $16,000/year): Includes everything in AI Data Agent plus native LinkedIn automation, outbound marketing automation, email/domain warmup, the ability to push leads into sequencers like Salesloft or Outreach, sync leads into ad audiences, and advanced lead routing with custom CRM fields.
3. AI Inbound Agent (starts at $22,000/year): Includes everything in AI Data Agent plus Warm AI Chat, AI chatbot & live video chat, Warm Offers (intent-powered pop-ups), Warm Calling (instant video calls), and advanced lead routing with custom CRM fields.

Optional add-ons include Mobile Phone Number Enrichment, AI Outbound SDR, and AI Inbound Lead Caller.

Note: The AI Data Agent plan also has a monthly plan available, with the pricing starting at $900/mo.

How is Warmly different from LeadMagic?

While LeadMagic focuses on reverse IP lookups and credit-based enrichment, Warmly takes list building several steps further by combining real-time de-anonymization, multi-source intent signals, and AI-powered orchestration.

Here are some of their key differences at a glance:

In short, LeadMagic helps you build and validate basic lead lists. 

Warmly helps you turn anonymous visitors into live conversations and scale pipeline without scaling headcount.

Pros & Cons

✅ Identifies both companies and individuals visiting your website in real time.

✅ Coldly prospecting database with 200M+ refreshed contacts and advanced filters.

✅ Tracks 1st, 2nd, and 3rd-party intent signals to help qualify and prioritize faster.

✅ AI SDRs and Orchestrator automate outbound prospecting, sequencing, and follow-up across email + LinkedIn.

✅ AI-powered ICP modeling finds high-fit lookalike prospects based on your actual customer data.

❌ Modular pricing.

#2 ZoomInfo

Best for: Enterprise sales & marketing teams that need the deepest data, intent insights, and account-level orchestration.

Similar to: Clearbit, Apollo

ZoomInfo is a full-stack go-to-market intelligence platform built for scale. 

It layers a vast contact & company database over intent signals, org charts, enrichment, and sales engagement tools, so you can both discover and activate accounts without stitching together multiple products.

Features

• Comprehensive database & intent network: ZoomInfo lets you query millions of contacts and accounts, enriched with technographics, revenue, org structure, and third-party intent signals to spot buyers before they engage.
• Sales automation: ZoomInfo includes sequencers, email automation, dialing tools, workflow triggering, and integration with marketing/sales stacks to act on leads directly from the platform.
• Copilot: ZoomInfo’s Copilot adds an AI layer to the tool, helping automate research, refresh and enrich data in real time, suggest next moves, and more.

Pricing

ZoomInfo doesn’t publish its rates openly, and every contract is customized based on team size, data volume, and the add-on modules you choose. 

Packages are segmented for Sales, Marketing, and Talent teams, with each tier bundling different features and integrations. 

All plans are sold on annual contracts, and pricing is only available through direct negotiation with their sales team. 

For benchmarks, you can contact its team directly or check out our in-depth ZoomInfo pricing guide

Pros & Cons

✅ Enormous database coverage gives strong reach into enterprise-level accounts. 

✅ Intent and behavioral signals help you engage accounts before they’re fully in-market. 

✅ Deep account & hierarchical insights (org charts, relationships) are excellent for account-based strategies.

❌ Enterprise-grade pricing, making it prohibitive for smaller teams.

❌ Its database focuses on the US market - other areas are lacking.

#3 Apollo

Best for: Sales teams that want a unified platform combining prospecting, enrichment, and outbound outreach (email + calls + task automation) under one roof.

Similar to: SalesLoft, Outreach, ZoomInfo

Apollo has become one of the most widely used sales platforms because it brings prospecting, data enrichment, and outreach into a single workflow. 

Instead of having to stitch together a database tool, an email finder, and a sequencing platform, Apollo gives reps everything in one place, helping teams go from searching for leads to booking meetings without leaving the app.

Features

• Database & enrichment: Apollo gives you access to a living database of over 210 million+ contacts and filters across 65+ attributes to help you find hyper-targeted prospects. 
• Lead scoring: Beyond static firmographics, Apollo tracks buying signals like opens, clicks, and account activity, helping reps focus on prospects most likely to engage.
• Multichannel engagement: Build and run cadences across email, phone, and tasks directly inside Apollo, with AI tools for personalization, inbox health monitoring, and A/B testing to refine results.

Pricing

Apollo has a free forever plan that includes 100 email and mobile phone finder credits, basic filters and prospecting, and two sequences.

If you need more, you can upgrade to one of three paid plans:

1. Basic: $59 per user per month.
2. Professional: $99 per user per month.
3. Organization: $149 per user per month.

Pros & Cons

✅ Large built-in contact database with strong filter options.

✅ Seamless CRM and sales tool integrations reduce friction in workflows.

✅ AI-driven lead scoring and sequence personalization help boost engagement.

❌ Credit-based usage can lead to surprise overage costs if your footprint grows.

❌ Some users report that certain contacts or phone numbers are outdated or missing, especially in geographies outside the US and EU.

#4 Cognism

Best for: GTM teams selling globally (especially EMEA) that need compliance-first, phone-verified contact data and intent signals.

Similar to: ZoomInfo, 6sense, Clearbit

Cognism positions itself as a high-fidelity sales intelligence tool with an emphasis on compliance, mobile-forward contact data, and global reach. 

It’s built to support outbound and ABM efforts with enriched contacts, behavioral signals, and on-demand data services.

Features

• Phone-verified mobile contacts: Cognism provides a tier of “Diamond Data” contacts that undergo extra verification, giving you higher confidence in direct-dial mobile numbers. 
• AI search & natural language prospecting: You can write queries in plain language (e.g. “VPs in fintech using AWS”) and let Cognism filter and assemble lists automatically, speeding up list building. 
• Browser extension: Chrome extension to grab contact details as you navigate LinkedIn or websites. 

Pricing

Cognism doesn’t publish fixed pricing plans, since its costs vary depending on the customer’s specific needs. 

Packages are tailored, but they generally fall into two main tiers: Platinum and Diamond, with Diamond delivering more precise data through additional verification steps. 

On top of the data subscription, there’s also a platform fee that covers essentials like onboarding, support, and system setup. 

To get an exact quote, you’ll have to contact Cognism’s sales team.

Pros & Cons

✅ High data fidelity and mobile-verification for contact numbers (especially under Diamond Data).

✅ Strong compliance posture (GDPR / CCPA) makes it safer for cross-border outreach.

✅ Automatic CRM record enrichment and a convenient Chrome extension improve workflow.

❌ Opaque pricing and hidden upsells make budgeting tricky.

❌ Interface can feel feature-dense and complex, especially for new users.

#5 Lusha

Best for: Sales or recruiting teams that want a fast, no-friction way to get verified emails & phone numbers via browser extension and API integration.

Similar to: Hunter.io, Apollo (contact side), RocketReach

Lusha emphasizes simplicity and accessibility: you plug in, reveal contact info, and move on. 

It’s less about deep orchestration and more about fast, accurate contact discovery built to slip into your existing workflow.

Features

• Browser extension: The Chrome extension lets you reveal contact data directly while browsing LinkedIn or company sites. 
• Smart prospect stream: Lusha surfaces leads that match your ideal profile automatically via AI driven by signals, lookalikes, and enrichment logic, so you don’t always have to build lists manually. 
• Bulk enrichment & list uploads: You can upload CSVs or lists with partial data and let Lusha fill in missing emails, phone numbers, and firmographic details. 

Pricing

Lusha has a free forever plan that includes 40 search credits, basic intent signals, AI recommendations, funding and technology filters, etc.

If you need more, you can subscribe to one of three paid plans whose price depends on the number of credits you need:

1. Pro: Starts at $29.90 for 250 credits per month, includes everything in Free, plus 3 users, intent, technology, job change alerts, etc.
2. Premium: Starts at $69.90 for 600 monthly credits, includes everything in Pro, plus 5 users, CSV enrichment, advanced analytics, etc.
3. Scale: Custom pricing, includes a custom number of credits and users, and higher usage limits.

Note: Finding a phone number takes 5 credits, whereas finding an email address and exporting contacts takes one.

Pros & Cons

✅ Very simple and intuitive UI.

✅ Good data accuracy in many standard markets.

✅ Bulk enrichment helps you clean and complete existing lists.

❌ Credit costs add up quickly, especially for phone numbers (5× the cost of email).

❌ Data coverage gaps in niche industries or specific geographies.

#6 Hunter.io

Best for: Teams focused primarily on email outreach who need an efficient tool for discovering and verifying business emails.

Similar to: Snov.io, Skrapp, Apollo (for its email-finding side)

Hunter.io is one of the most widely known email discovery tools in B2B. 

It’s built around finding, verifying, and managing email addresses, especially when you already have a domain or name but need to bridge gaps in contact data.

Features

• Email finder & domain search: Input a person’s name + company domain or just a domain, and Hunter returns possible email addresses associated. 
• Email verifier & deliverability scoring: Validate emails to check whether they’re deliverable, risky, or invalid, helping you reduce bounce rates. 
• List enrichment: Upload CSVs or lists and let Hunter fill in missing emails or validate in bulk. 

Pricing

Hunter.io offers flexible plans depending on how many credits, connected inboxes, and outreach campaigns you need:

1. Free: Includes 50 credits/month, basic B2B database filters, 1 email account, up to 500 recipients per campaign.
2. Starter: €49/month, includes 2,000 credits/month, auto-verification & lead enrichment, advanced B2B database filters, 3 email accounts, AI writing assistant, up to 2,500 recipients per campaign.
3. Growth: €149/month, includes 10,000 credits/month, everything in Starter, 10 email accounts, up to 5,000 recipients per campaign.
4. Scale: €299/month, includes 25,000 credits/month, everything in Growth, 20 email accounts, up to 15,000 recipients per campaign.
5. Enterprise: Custom pricing, includes tailored credits, inbox connections, and campaign limits, auto-verification, enrichment, and advanced filters.

Pros & Cons

✅ Very intuitive interface - low entry barrier for new users.

✅ Strong email discovery combined with verification helps reduce bounce risk.

✅ Simple outreach tools included for smaller outreach efforts.

❌ Focused on email only - no phone discovery or deeper intent signals.

❌ Free plan is fairly limited for serious use.

#7 Keyplay

Best for: B2B SaaS teams that want to build trustworthy ICP models, score & prioritize accounts, and discover net-new high-fit accounts using AI.

Similar to: 6sense, Demandbase

Keyplay isn’t just another prospecting or enrichment tool - it’s built specifically for account selection, scoring, and ICP modelling. 

It layers AI lookalikes and custom signals on top of your CRM data to help you focus on accounts that are more likely to become your best customers. 

Features

• AI-powered ICP lookalike discovery: Keyplay can replicate your best accounts by generating similarity scores, surfacing new accounts that align with your high-performing segments. 
• Custom lead scoring: You can define your own scoring model using hundreds of signals (hiring velocity, tech stack, recruiting, content exposure, custom signals) with no coding required. 
• Automated enrichment: Keyplay’s AI Agents fetch and enrich account data (news, technologies, behavioral cues) automatically, reducing manual research overhead. 

Pricing

Keyplay has a free forever plan, adequately named Test Drive, that’s great for teams curious to see how Keyplay’s AI lookalikes work in practice.

It includes account discovery, AI lookalike scoring, firmographics & profile signals, 25 account previews, and CSV export. However, there are no AI Agents, integrations, or backtesting.

When it comes to the paid options, there are two to choose from:

1. ICP Modeling: $18,000/year, includes AI Agents for research & signals, continuous account scoring & enrichment, backtested ICP models, 750+ scoring signals, 1P data signals, Salesforce/HubSpot integration with 2-way sync, 75K tracked accounts, and onboarding/backtesting. Expandable with credits.
2. Full-Service ICP: Custom pricing, includes everything in ICP Modeling plus multiple ICP models, enrichment API, custom CRM & credit volumes, dedicated CSM, analyst services, and expanded credits/services.

Pros & Cons

✅ Enables highly customized ICP modeling and account scoring that goes beyond surface filters.

✅ AI lookalike discovery helps you find new high-fit accounts without starting from scratch.

✅ Backtesting capability ensures your models evolve and remain grounded in real outcomes.

❌ Doesn’t provide contact data, so you’ll need another tool for data scraping and outreach.

❌ Limited filtering options.

#8 UpLead

Best for: Teams that want a reliable, credit-based B2B database with strong filtering, intent signals, and real-time contact verification.

Similar to: ZoomInfo, Clearbit, Lusha

UpLead markets itself as a high-accuracy lead intelligence platform that helps you generate, enrich, and validate contacts quickly.

This makes UpLead especially useful when you need fresh, usable leads without overpaying for enterprise stacks.

Features

• Real-time verification: Every contact you download is verified at the time of export (email + phone), helping reduce bounce rates and wasted outreach. 
• Advanced search with 50+ filters: You can filter leads by title, industry, revenue, technographics, company size, location, funding, and more to match tightly to your ICP. 
• Bi-directional CRM sync: UpLead supports syncing with major CRMs (Salesforce, HubSpot, Pipedrive, Zoho, etc.), so leads can be pushed/pulled as part of your existing workflows. 

Pricing

UpLead has a 7-day free trial with 5 credits for revealing a contact or exporting it.

After the trial expires, there are 3 plans to choose from:

1. Essentials: $99 per user per month with 170 monthly credits.
2. Plus: $199 per user per month with 400 monthly credits.
3. Professional: Custom pricing.

Since the paid plans offer limited reveal/export credits, you’ll probably have to buy more. 

Pros & Cons

✅ Strong filtering options and technographic capabilities help you narrow down ICPs.

✅ Has a buyer intent layer that adds signal on which prospects might be in-market.

✅ Chrome extension + prospector tools make ad-hoc capture easy.

❌ Some features (intent, advanced filters) are locked behind higher-tier plans.

❌ Paid plans include very limited number of credits for the price, meaning that your costs can easily add up when you’re forced to purchase more for high-volume prospecting.

#9 AeroLeads

Best for: Small to mid-size sales teams who want a lightweight, Chrome extension-based tool to capture contact info while browsing LinkedIn and other business sites.

Similar to: Hunter.io, Lusha, Seamless.AI

AeroLeads helps you build prospect lists by scraping public business profiles, enriching them on the fly, and exporting contacts to CRM or CSV. 

It’s not a full-blown orchestration tool, but it’s good for point-and-click data capture when you’re doing manual prospecting.

Features

• LinkedIn & website prospecting: As you go over LinkedIn or company pages, AeroLeads’ browser extension lets you grab emails, phone numbers, and firmographic data with a click. 
• Bulk prospect search & enrichment: Upload domains, company names, or partial lists, and then enrich them in bulk with email, phone, job title, company info, and more. 
• Vast B2B contact database: AeroLeads holds data on millions of companies that can be searched through by using 60+ data points.

Pricing

AeroLeads has three core pricing plans:

1. Take Off: $49/month, includes 1 user, 2,000 credits/month, and access to all core features (prospecting, exporting records, etc.).
2. Climb: $149/month, includes 5 users, 8,000 credits/month, and access to all core features.
3. Cruise: $299/month, includes unlimited users, 20,000 credits/month, and access to all core features.

Large-scale users can also get a custom plan tailored to their needs.

Pros & Cons

✅ Very intuitive and easy to use, especially for quick LinkedIn-based capture. 

✅ Ability to enrich in bulk and filter makes list cleaning easier. 

✅ AI-powered search makes targeted prospecting easier - all it takes is explaining who you need in plain English, and the platform delivers matching profiles.

❌ Lack of deep intent or behavioral signal features compared to more advanced tools.

❌ Credit-based pricing doesn’t scale well.

#10 Lead Forensics

Best for: Teams that want a specialized website visitor identification tool to convert anonymous traffic into sales-ready accounts.

Similar to: Leadfeeder, Albacross

Lead Forensics focuses on surfacing which companies are visiting your website (via IP matching) and transforming those visits into actionable signals you can hand off to sales or marketing. 

This makes it a solid choice for teams running strong ABM programs that want to know which target accounts are actively engaging with their site.

Features

• Visitor identification: It uses its proprietary IP database to match anonymous website traffic to companies, giving you data like company name, location, number of employees, and sometimes contacts. 
• Site activity tracking: It tracks pages visited, time spent, and referrers, letting you see what content prospects engage with, and how deep they go in your funnel. 
• Real-time notifications: Set triggers to alert your team when a high-value company visits or matches certain criteria, so sales reps can act while interest is fresh. 

Pricing

Lead Forensics has two pricing plans:

1. Essential: Built for small and medium-sized businesses, includes features like providing a list of business visitors enriched with B2B contact data, customizable dashboards for monitoring website visitor traffic, real-time alerts, etc.
2. Automate: Designed for enterprise businesses, includes everything in Essential, plus fully customizable automated CRM workflows, key account behavior tracking, etc.

No prices are disclosed for either plan.

In fact, the only thing clearly stated on the website is that Lead Forensics’ pricing is traffic-based, meaning that the end cost will depend on how much traffic your website generates in a month.

If you want to try Lead Forensics before committing, there’s a 7-day free trial.

For a more detailed breakdown of Lead Forensics’ value for money, take a look at our in-depth pricing guide.

Pros & Cons

✅ Unlimited users on both plans.

✅ Intuitive userface.

✅ Strong in surfacing which companies visit your site, giving you target accounts to engage.

❌ Pricing is opaque and scales with traffic, making budgeting hard.

❌ Does not reveal individual contacts, so you’ll still need a companion tool for person-level data.

Next steps: From lists to live pipeline

The days of static spreadsheets and one-off enrichments are over. 

In 2025, the real competitive edge comes from how fast you can spot intent, enrich it with context, and take action before your competitors do.

LeadMagic gives you a starting point with anonymous traffic identification, but it stops short of showing you who’s truly ready to buy and doesn’t help your team engage them at scale. 

The alternatives we’ve explored here prove that list building is no longer just about contact discovery - it’s about turning intent into opportunities in real time.

That’s exactly where Warmly shines. 

By combining visitor reveal, social signals, AI-driven ICP modeling, and autonomous SDRs, Warmly doesn’t just build your list - it works that list for you.

Ready to stop chasing half-baked data and start building real pipeline? 

Book a Warmly demo today and see how.

Read more

• 10 Ways To Use AI For Sales Enablement In 2025 [Reviewed] - Discover how AI is reshaping sales enablement with smarter coaching, faster onboarding, and revenue-ready insights.
• 10 Best AI Lead Scoring Tools & Software [October 2025] - See which AI platforms top the list for turning raw leads into prioritized, sales-ready opportunities.
• 10 Best RevOps Tools & Software [October 2025] - Explore the RevOps tools that unify sales, marketing, and customer success into one revenue-driving engine.
• 10 Best Lead Prospecting Tools & Software [October 2025] - Find the prospecting platforms that help you uncover high-intent buyers and fill your pipeline faster.
• 10 Best AI Tools for Advertising in 2025 [Reviewed] - From campaign automation to real-time optimization, here are the AI tools transforming digital ads in 2025.
• Top 10 HockeyStack Alternatives [Updated August 2025] - Uncover the best alternatives to HockeyStack for advanced marketing analytics and revenue attribution.

You’re not alone.

Wiza has been one of the go-to names for scraping LinkedIn Sales Navigator and enriching contact data. 

And for a while, it got the job done. 

But if you’re like me, you’ve probably started hitting its limits.

Maybe you need more automation. Smarter filtering. Real-time intent. Or just cleaner data with fewer bounces and more context behind every lead.

Whatever the case, Wiza isn’t the only option anymore - and definitely not the best one if you’re serious about scaling outbound in 2025.

I’ve tested dozens of list-building tools over the past year, some promising, some painful, and a few that completely changed how we prospect.

So I put this guide together to help you find the right tool for the way your team builds pipeline today - not how people prospected five years ago.

Here are the 10 best Wiza alternatives, with a detailed breakdown of what they’re best at, how much they cost, and how they actually hold up when you’re in the trenches trying to hit quota.

Let’s get into it!

TL;DR

• Warmly is the strongest Wiza alternative, turning static lists into signal-driven pipelines with person-level de-anonymization, real-time intent tracking, and AI SDRs.
• Other solid options include Apollo (all-in-one prospecting + outreach), ZoomInfo (enterprise data + intent), and Cognism (compliance-first global data).
• Lightweight tools like Lusha, Kaspr, Skrapp, Hunter.io, and Snov.io are cost-effective for smaller teams who primarily need quick email/phone discovery.

Why look for Wiza alternatives for list building?

When I first tried Wiza, I was impressed by how fast I could turn a LinkedIn Sales Navigator search into a clean list of names, emails, and phone numbers. 

It felt like magic compared to manual scraping. 

But after pushing it hard across multiple campaigns, I started hitting the cracks.

Here’s what I found (and what others are complaining about) - and why you might want to explore other tools:

1. Credit caps and “unlimited” limits aren’t always unlimited

Wiza markets “unlimited emails” in some plans, but there’s a catch: your plan imposes a monthly cap on exports (e.g. 2,500 contacts) even if the emails themselves are unlimited. 

In practice, that means once you hit the cap, you either pay for overage or wait until the next cycle. 

For high‑velocity teams, that bottleneck starts to hurt quickly.

Also, several users on G2 mention that the credits they get for the price are far too limiting, especially for larger teams.

Source

2. Data accuracy and outdated contacts

No tool is perfect, but I started seeing diminishing returns when I ran larger exports. Some email addresses bounced, or belonged to people no longer in the role.

On G2, users flag “inaccurate data,” outdated contacts, and occasionally guessed or risky emails. 

That’s painful when your outreach metrics are tight, as every bounce eats credibility and deliverability.

Source

3. Limited features beyond LinkedIn enrichment

Wiza’s strength lies in extracting from LinkedIn + enriching profiles - that’s its baseline. 

But when I compared it with more modern toolsets, I felt it lacked:

• Predictive or intent signals (who’s actively showing buying behavior).
• Automated list scoring or prioritization.
• Deep multi-channel enrichment (beyond company, title, phone, email).
• Real-time engagement triggers (e.g. when a lead visits your site).

Source

When your stack expects more than just “name + email,” Wiza can feel limiting.

What are the 10 best Wiza alternatives for list building in 2025?

After running into those limits with Wiza, I went searching for better options.

I tested tools that promised cleaner data, real-time signals, smarter filters, and workflows that don’t just stop at list building… but help you actually act on those lists.

Here are the 10 Wiza alternatives that impressed me most in 2025:

#1 Warmly

Warmly is a modern AI-powered revenue orchestration platform that helps you go far beyond just collecting contact info.

Instead of starting with a CSV export, Warmly starts with real-time person-level intent signals, so you can identify, prioritize, and engage the right buyers the moment they show real interest in your product.

Whether you're building a list from scratch or warming up website traffic, Warmly combines AI-powered prospecting, live signal monitoring, and automated outbound tools to help you build and act on your best-fit lists - fast.

Here are some of its standout features:

Feature #1: Identify high-intent buyers the moment they hit your site

One of the ways Warmly helps you build highly targeted prospect lists is by showing you exactly who’s on your website right now and how ready they are to buy.

Using person-level de-anonymization, Warmly reveals the individual people behind your site traffic - not just the company name. 

You’ll see full contact details like name, title, email, LinkedIn profile, phone number, and more, enriched with firmographic and technographic data.

But it doesn’t stop there.

Warmly also tracks real-time 1st, 2nd, and 3rd-party intent signals to surface the visitors that matter most, so you can instantly prioritize outreach based on actual buying behavior. 

That includes:

1. 1st-party signals like pricing page views, repeated visits, product usage, or form fills.
2. 2nd-party signals like relevant LinkedIn activity (e.g., industry-relevant discussions, posts, comments, likes, etc.).
3. 3rd-party signals like competitor research or intent keywords being searched.

As a result, you get a constantly evolving, ranked list of your most in-market prospects, delivered while they’re actively researching, so you can reach out when timing is perfect.

And thanks to Warmly’s smart lead routing and real-time lead engagement features, you can ensure that every hot lead will be immediately routed to the most adequate rep, who can then engage them via chat or video call straight from Warmly’s platform.

Feature #2: Find new prospects that look just like your best customers

Most tools give you firmographic filters, such as industry, headcount, location, and job title, and call it a day.

Warmly goes much deeper.

With AI-powered ICP identification, Warmly analyzes your actual customer data to uncover what really makes a good fit - not just surface-level attributes, but patterns across company tech stack, growth signals, org structure, seniority distribution, and even past engagement behavior.

Once Warmly understands who your best customers truly are, it automatically scans its database of 200M+ contacts to find lookalike prospects, that is, the people and companies that closely resemble your top performers.

The result is a list of not just any leads, but the right leads, so your team spends less time guessing and more time engaging the people most likely to convert.

Feature #3: Build hyper-targeted lists from a 200M+ contact database (Coldly)

Warmly’s built-in prospecting platform, Coldly, gives your team access to a constantly refreshed database of over 200 million contacts and accounts, so you can build high-quality prospect lists in seconds.

Coldly combines powerful filters with real-time enrichment to help you find exactly who you’re looking for across every channel.

You can filter by:

• Job title, function, or department.
• Seniority level and decision-making role.
• Company size, revenue, industry, or location.
• Tech stack and hiring signals.
• And dozens more customizable filters.

Each lead comes pre-enriched with verified email addresses, phone numbers, and LinkedIn profiles, so your lists are not only accurate, but immediately actionable.

And because Coldly refreshes its data daily, you won’t waste time chasing stale leads or cleaning up bounce-ridden CSVs.

Bonus: There’s also a Chrome extension that lets your reps pull contact data directly from LinkedIn or any website, making manual prospecting a whole lot faster.

Feature #4: Turn static lists into automated outreach with AI SDRs

Once you’ve built your list, Warmly doesn’t just let it sit there - it gets to work for you.

With AI Orchestrator and built-in AI SDR agents, Warmly turns every high-fit lead into a warm opportunity by triggering automated, personalized outbound across email and LinkedIn, based on real-time behavior and intent signals.

Here’s how it works:

1. Leads who match your ICP and show strong signals (like visiting the pricing page or researching competitors) are instantly added to outbound sequences.
2. Messages are personalized automatically using contact data, context, and intent.

3. Warmly checks to avoid duplicate outreach and ensures contacts aren’t already being worked.

4. You can even set rules for account multithreading, so your AI SDR reaches all the key decision-makers, not just one person.

This isn’t just task automation. It’s real prospecting, at scale, without increasing SDR headcount.

Think: hundreds of highly-targeted, signal-based sequences running in the background while your team focuses on the warmest, most engaged replies.

Warmly’s integrations

Warmly fits right into your GTM ecosystem, connecting seamlessly with the tools your sales and marketing teams already use.

It integrates with:

• Slack for instant lead alerts, rep notifications, and seamless handoffs.
• Apollo, Outreach, and OpenAI to power personalized, multi-channel outbound sales at scale.
• Clearbit, 6sense, Demandbase, and People Data Labs for enhanced enrichment and deeper intent visibility.

These integrations ensure your insights don’t get stuck in dashboards or siloed reports.

Instead, they’re pushed directly into the workflows your team already lives in, including CRM, sales engagement platforms, and collaboration tools, so action happens in real-time.

And with the Warm Bundle, you get discounted access to 25+ best-in-class sales and marketing platforms, making it easier (and more cost-effective) to build a tightly integrated, high-performing stack.

Pricing

Warmly offers three core plans, so your GTM team can choose the right mix of signals, automation, and AI engagement. 

All plans are billed annually, with optional add-ons for even deeper automation.

1. AI Data Agent (starts at $10,000/year): Includes 10,000 monthly credits, person-level web visitor de-anonymization (RB2B + Vector), access to all Warmly Signals (1st, 2nd & 3rd party), CRM integrations (Salesforce, HubSpot), Slack/Teams lead alerts, 100+ sales & marketing integrations, webhook/CSV exports, and access to the Coldly Contact Database with unlimited emails and LinkedIn profiles.
2. AI Outbound Agent (starts at $16,000/year): Includes everything in AI Data Agent plus native LinkedIn automation, outbound marketing automation, email/domain warmup, the ability to push leads into sequencers like Salesloft or Outreach, sync leads into ad audiences, and advanced lead routing with custom CRM fields.
3. AI Inbound Agent (starts at $22,000/year): Includes everything in AI Data Agent plus Warm AI Chat, AI chatbot & live video chat, Warm Offers (intent-powered pop-ups), Warm Calling (instant video calls), and advanced lead routing with custom CRM fields.

Optional add-ons include Mobile Phone Number Enrichment, AI Outbound SDR, and AI Inbound Lead Caller.

Note: The AI Data Agent plan also has a monthly plan available, with the pricing starting at $900/mo.

How is Warmly different from Wiza?

While Wiza is built primarily to extract contact info from LinkedIn, Warmly takes a broader, more intelligent approach to list building.

Instead of relying on static exports, Warmly uses real-time person-level signals to surface the right leads - those actively researching your category, visiting your site, or showing intent across the web. 

As a result, you’re not just getting a list. You’re getting a ranked pipeline of in-market buyers.

Wiza stops at “name + email.”

Warmly starts with signal-based intent, enriches each contact with detailed intelligence, and then activates outreach through AI-powered SDRs, multichannel automation, and real-time routing.

It’s the difference between scraping leads and orchestrating pipeline.

Pros & Cons

✅ Identifies both companies and individuals visiting your website in real time.

✅ Coldly prospecting database with accurate and frequently refreshed data.

✅ Enriches identified leads with firmographic, technographic, and behavior signals to help qualify and prioritize faster.

✅ AI SDRs automate outbound prospecting, sequencing, and follow-up across channels.

✅ Leverages AI to identify ICP-lookalike prospects in its database.

❌ Modular pricing.

#2 Apollo

Best for: Sales teams that want a unified platform combining prospecting, enrichment, and outbound outreach (email + calls + task automation) under one roof.

Similar to: Salesloft, Outreach, ZoomInfo

Apollo is built as an all-in-one sales intelligence + engagement platform. 

Instead of juggling separate tools for list building, data enrichment, and outreach sequences, Apollo aims to do it all, letting you find leads, enrich them, and engage them within the same interface.

Features

• Database & enrichment built in: Apollo packs a large contact + company database (hundreds of millions of profiles) with filters and data enrichment so you can build lists without external tools. 
• Lead prioritization: You can assign lead scores and monitor behavioral signals (like opens, web visits) to segment and prioritize prospects. 
• Smart sequences and multichannel outreach: You can build outreach cadences spanning email, calls, and tasks, with AI assistance to personalize messages and optimize delivery. 

Pricing

Apollo has a free forever plan that includes 100 email and mobile phone finder credits, basic filters and prospecting, and two sequences.

If you need more, you can upgrade to one of three paid plans:

1. Basic: $59 per user per month.
2. Professional: $99 per user per month.
3. Organization: $149 per user per month.

Pros & Cons

✅ All-in-one: prospecting, enrichment, and outreach in one tool.

✅ Strong built-in database, reducing the need for a separate contact tool.

✅ Seamless CRM integrations.

❌ Credit-based usage can lead to surprise overage costs.

❌ Data quality is good, but several users report outdated or missing data on some contacts.

#3 Lusha

Best for: Small to mid-size sales or recruiting teams that want a lightweight, fast contact discovery tool with a Chrome extension and CRM integration.

Similar to: Hunter.io.io, Apollo (just the contact discovery portion), Seamless.AI

Lusha’s core strength lies in giving you direct contact data quickly and cleanly (especially from LinkedIn) with minimal friction. 

While it doesn’t have all the bells and whistles of a full revenue platform, it’s a solid “lean” option when you just need contact enrichment and verification.

Features

• Chrome extension & LinkedIn integration: Pull emails, phone numbers, and contact details directly while browsing LinkedIn profiles.
• Contact database & enrichment: Search a database of people and companies with filters and enrich profiles with direct dials, corporate emails, and company data.
• AI-powered search: Describe who you’re looking for in natural language, and Lusha will deliver a list of matching prospects from its contact database.

Pricing

Lusha has a free forever plan that includes 40 search credits, basic intent signals, AI recommendations, funding and technology filters, etc.

If you need more, you can subscribe to one of three paid plans whose price depends on the number of credits you need:

1. Pro: Starts at $29.90 for 250 credits per month, includes everything in Free, plus 3 users, intent, technology, job change alerts, etc.
2. Premium: Starts at $69.90 for 600 monthly credits, includes everything in Pro, plus 5 users, CSV enrichment, advanced analytics, etc.
3. Scale: Custom pricing, includes a custom number of credits and users, and higher usage limits.

Note: Finding a phone number takes 5 credits, whereas finding an email address and exporting contacts takes one.

Pros & Cons

✅ Extremely easy to use, with a gentle learning curve and smooth Chrome extension workflow. 

✅ Good contact accuracy for many standard profiles.

✅ Seamless CRM & LinkedIn integrations reduce manual work.

❌ Some contact info is outdated or missing, especially in niche industries or non-U.S. regions. 

❌ Its credit-based plans scale poorly.

#4 ZoomInfo

Best for: Large sales and marketing teams (especially enterprise) that need deep B2B data, intent signals, pipeline enrichment, and broad integrations.

Similar to: Apollo, Clearbit.

ZoomInfo is widely known as one of the most powerful sales intelligence platforms. 

It goes far beyond list building, giving you a massive contact & firmographic database, intent tracking, enrichment, org charts, and data routines to fuel large-scale GTM motions.

Features

• Vast B2B contact & company database: Tens to hundreds of millions of professional profiles, with deep firmographic and technographic attributes. 
• Intent data tracking: Alerts when companies or contacts show buying behavior, intent signals, or trackable “topics” they’re researching. 
• Org charts & relationship mapping: Map decision-makers, company hierarchy, contact paths. 

Pricing

ZoomInfo has three plans for Sales, Marketing, and Talent teams, all of which have custom pricing and lock you into 12-month contracts.

These custom packages differ primarily in the app integrations and features they include, as each is geared toward distinct user types.

Since ZoomInfo doesn’t disclose actual prices, you’ll have to contact ZoomInfo’s team for a custom quote or check our in-depth ZoomInfo pricing guide.

Pros & Cons

✅ Unmatched depth and breadth of B2B data, especially for enterprise-scale lists.

✅ Strong intent/behavior tracking helps prioritize prospects effectively.

✅ Data hygiene, enrichment, and maintenance built in.

❌ Very expensive, especially for smaller teams or use cases.

❌ Primarily focused on the US market - other areas are underrepresented.

#5 LeadIQ

Best for: Sales and SDR teams that want a fast, LinkedIn-driven prospecting tool.

Similar to: Lusha, Apollo (for the prospecting side only), Seamless.AI

LeadIQ is designed to simplify and accelerate list building by combining a Chrome extension that works in tandem with a lead database. 

It’s a tool built for reps who want to pull leads in real time while browsing, then have them go straight into workflows and outreach.

Features

• Chrome extension: While browsing LinkedIn or company pages, you can capture a prospect’s contact data (email, phone) in one click. 
• Database search & filters: Beyond the extension, LeadIQ provides a prospecting database with filters (industry, company size, etc.) to build lists within the tool itself. 
• Job change & buying trigger tracking: You can monitor when your existing or target accounts have role changes, new hires, or signal events that suggest they may be more receptive to outreach. 

Pricing

LeadIQ has a free forever plan for one user that includes 50 search credits per month, a Chrome Extension, database access, job tracking, signals, etc.

More advanced users can choose between two plans:

1. Pro: Starting at $20/user/month (allows up to 5 users) for 200 monthly credits and going up to $290.25/user/month for up to 6,750 credits, includes all the features in Free, just gets you more credits.
2. Enterprise: Custom price (annual contract only), includes a custom number of credits and users, includes everything in Pro, plus AI features, duplicate detection, advanced analytics, etc.

Pros & Cons

✅ Excellent speed and flow - you can capture prospects on the fly with the extension while browsing. 

✅ AI email generation (Scribe) helps reduce manual effort when crafting outreach.

✅ A free tier gives you a low barrier to test the platform before committing.

❌ Data/accuracy issues, especially with direct phone numbers; users often report missing or incorrect mobile numbers, or that LeadIQ “eats credits” when no good numbers exist. 

❌ LeadIQ is strong in capture and prospecting, but lacks advanced buyer intent scoring, multichannel orchestration, or deeper automation found in revenue platforms.

#6 Cognism

Best for: Mid-to-enterprise GTM teams (especially in EMEA) that need global B2B data, compliance, intent signals, and verified mobile numbers all in one platform.

Similar to: ZoomInfo, Clearbit, Kaspr

Cognism presents itself as a premium revenue intelligence platform focused on compliant, high-accuracy global B2B data.

It is especially strong in Europe, paired with built-in signal/intent capabilities and phone-verified contacts.

Features

• Phone-verified data (Diamond Data®): Offers specialized mobile and direct-dial coverage that undergoes verification to boost connect rates.
• Intent & signals engine: Includes on-platform signals like job changes, funding events, hiring trends, and Bombora-driven intent topics.
• Browser extension + prospecting tools: Enrich on the fly while browsing LinkedIn or company pages.

Pricing

Cognism doesn’t publish fixed pricing plans, since its costs vary depending on the customer’s specific needs. 

Packages are tailored, but they generally fall into two main tiers: Platinum and Diamond, with Diamond delivering more precise data through additional verification steps. 

On top of the data subscription, there’s also a platform fee that covers essentials like onboarding, support, and system setup. 

To get an exact quote, buyers need to speak directly with Cognism’s sales team.

Pros & Cons

✅ Excellent European & global data, often cited as stronger in EMEA markets than some U.S.-centric tools.

✅ Verified mobile/phone data, useful for high-response multichannel outreach.

✅ Built-in focus on data compliance, DNC checks, and legal hygiene, which reduces regulatory risk in cross-border outreach.

❌ Opaque pricing.

❌ Occasional data inaccuracies, especially in niche or markets outside the EU.

#7 Kaspr

Best for: Sales and SDRs who prospect heavily on LinkedIn and want a lean tool that pulls verified email & phone data right from profiles.

Similar to: Lusha, LeadIQ (on the LinkedIn extraction side), other email finders

Kaspr is a LinkedIn-centric contact discovery tool. 

It combines a Chrome extension, bulk enrichment workflows, and simple CRM integrations to help you capture contact info quickly while browsing LinkedIn or running list exports.

Features

• Chrome extension & LinkedIn integration: Extract emails, phone numbers, and contact details directly from LinkedIn profiles, Sales Navigator, groups, or events. 
• Lead management & workflows: Organize leads, leave notes, run automations, and track activity inside the Kaspr dashboard. 
• Solid contact database: Has around 500 million verified emails and phone numbers, mainly focusing on the European market.

Pricing

Kaspr uses a credit-based model with per-user monthly pricing, scaling by phone, direct email, and export limits:

1. Free: Includes 15 B2B email credits, 5 phone credits, 5 direct email credits, Chrome extension, lead management, integrations, and CSV enrichment.
2. Starter: $65/user/month, includes unlimited B2B email credits, 100 phone credits, 5 direct email credits, Sales Navigator integration, shared credits, up to 12,000 exports/year, limited API, and team usage reports.
3. Business: $99/user/month, includes unlimited B2B email credits, 200 phone credits, 200 direct email credits, LinkedIn Recruiter Lite integration, up to 30,000 exports/year, full API access, custom permissions, and detailed usage reports.
4. Enterprise: Custom pricing, includes unlimited B2B email & phone credits, intent data, advanced Salesforce enrichment, SSO, enterprise compliance, and unlimited exports.

Add-on credits are available across all paid tiers for teams with heavier usage.

Pros & Cons

✅ Chrome extension makes it simple to pull verified emails and phone numbers directly from LinkedIn profiles.

✅ Strong CRM integrations ensure data flows into tools you already use.

✅ Easy to use.

❌ Mobile numbers are often missing or limited to landlines.

❌ Low number of credits, so high-volume teams burn through them quickly.

#8 Skrapp

Best for: Small teams, freelancers, or SDRs who primarily need email discovery & verification, especially via LinkedIn or domain-based lookups.

Similar to: Hunter.io, Snov.io (for email finding)

Skrapp is a lightweight email lookup and verification tool that helps you build prospect lists by extracting valid business email addresses (and verifying them).

Its main focus is cost-efficiency and ease of use.

Features

• LinkedIn & website extension: Use a Chrome extension to fetch emails directly while browsing LinkedIn or websites.
• Bulk email finder & company search: Upload lists or domain lists and enrich them in bulk with emails and company-level info.
• Email verification tools: Syntax checks, domain validation, catch-all detection, and deliverability scoring help you filter out bad addresses.

Pricing

Skrapp offers three main plans:

1. Free: Includes 1 user, 100 email credits/month, email finder & verifier, Chrome extensions for LinkedIn, Sales Navigator, Recruiter, and website email discovery, limited leads and company search.
2. Professional: $49/month, includes up to 2 users, 1,000 email credits/month, unlimited leads and company search, bulk email finder & company search exports, list export & multiple lists support,  CRM integrations.
3. Enterprise: $99/month, includes up to 5 users, 5,000 email credits/month, everything in Professional, API integrations, SSO authentication, priority support & dedicated account manager.

The paid plans come with a fair credit policy, meaning that unused credits roll over.

Pros & Cons

✅ Very easy to use.

✅ Unused credits roll over, which reduces waste in slow months.

✅ Reliable email verifier.

❌ No native phone number discovery, as Skrapp focuses exclusively on email addresses.

❌ Limited depth: lacks built-in intent, outreach, or engagement features compared to full-scale platforms.

#9 Hunter.io

Best for: Teams and individual users who primarily want to find and validate business email addresses quickly and reliably, with light outreach capabilities.

Similar to: Skrapp, Snov.io, Lusha (on the email discovery side)

Hunter.io is widely known as one of the “go-to” email finding & verification tools. 

It focuses on discovering email addresses (via domain search, name + company lookups) and validating them, plus some basic campaign features. 

It’s less of a full sales stack, more of a specialized tool in your list-building toolkit.

Features

• Email finder & domain search: Look up emails by name + company domain, or search all known emails tied to a domain.
• Email verifier: Validate email deliverability, detect “risky” or invalid addresses, and reduce bounce rates.
• Campaign/outreach tools: Basic in-platform email sending (limited) with templates, sending windows, and tracking.

Pricing

Hunter.io offers flexible plans depending on how many credits, connected inboxes, and outreach campaigns you need:

1. Free: Includes 50 credits/month, basic B2B database filters, 1 email account, up to 500 recipients per campaign.
2. Starter: €49/month, includes 2,000 credits/month, auto-verification & lead enrichment, advanced B2B database filters, 3 email accounts, AI writing assistant, up to 2,500 recipients per campaign.
3. Growth: €149/month, includes 10,000 credits/month, everything in Starter, 10 email accounts, up to 5,000 recipients per campaign.
4. Scale: €299/month, includes 25,000 credits/month, everything in Growth, 20 email accounts, up to 15,000 recipients per campaign.
5. Enterprise: Custom pricing, includes tailored credits, inbox connections, and campaign limits, auto-verification, enrichment, and advanced filters.

Pros & Cons

✅ Very easy to use, even for non-technical users.

✅ Good accuracy for business emails in many common markets. 

✅ Bulk operations & list enrichment reduce manual work when scaling list building.

❌ Hunter.io doesn’t provide phone numbers or deeper contact intelligence (intent, firmographics beyond domain).

❌ Its campaign features are basic compared to full engagement platforms.

#10 Snov.io

Best for: Small to mid-sized teams or solo SDRs who want a budget-friendly all-in-one tool for email discovery, verification, and outreach with CRM and automation built-in.

Similar to: Hunter.io.io, Skrapp, Woodpecker (for campaign side)

Snov.io is a sales outreach & prospecting platform designed to give you all the pieces you need (email finder, verifier, outreach, warm-up, tracking) in one tool. 

It’s especially appealing when you don’t want to stitch together 3-4 separate tools for your outbound stack.

Features

• Email finder & domain search: Look up emails by name + domain, search by company, or use social links and bulk uploads. 
• Drip campaigns: Build multi-step email sequences with follow-ups, A/B testing, and personalization. 
• Email warm-up & deliverability tools: Warm new sender accounts, manage mailbox rotation, domain health checks, and monitor deliverability metrics. 

Pricing

Snov.io offers tiered plans that scale with your prospecting and outreach needs, from solopreneurs to large teams:

1. Starter: $39/month, includes 1,000 credits, 5,000 recipients, 3 mailbox warm-ups + unlimited monthly emails, multichannel campaigns with LinkedIn automation (LinkedIn account sloths are charged extra, at $69/account), AI Studio persona-driven email builder + analytics, bulk prospect & company search + email finder/verification, etc.
2. Pro: Starting at $99/month for 5,000 credits and 25,000 recipients, includes unlimited mailbox warm-ups + premium warm-up options, advanced outreach, etc.
3. Custom Ultra: Custom pricing, starting from 200,000 credits & 400,000 recipients, unlimited warm-ups, monthly emails, storage, and team seats, bulk email account management, etc.

Pros & Cons

✅ All-in-one outreach solution, combines lead discovery, email verification, sequencing, and CRM tools in one platform, making it easy to manage campaigns end-to-end.

✅ Strong deliverability features.

✅ Intuitive interface.

❌ Some users reported serious glitches (like duplicate email sends) that damaged campaign credibility.

❌ Limited data coverage - the database can be patchy in niche industries or regions, with occasional mismatched or outdated contacts.

Next steps: Building smarter lists in 2025

If you’ve made it this far, you know that list building in 2025 isn’t just about scraping names and emails anymore - it’s about context, timing, and automation. 

Tools like Wiza had their moment, but scaling today’s outbound requires cleaner data, real-time intent, and smarter workflows that keep your reps focused on prospects who are actually ready to buy.

From Apollo’s all-in-one engagement suite to Cognism’s compliance-first data, there are plenty of strong options. 

But if you’re looking for a platform that goes beyond lists to actually orchestrate pipeline in real time, Warmly stands out. 

By combining person-level intent signals, a refreshed 200M+ contact database, and AI SDRs that prospect for you, it bridges the gap between finding leads and converting them into conversations.

Ready to see how Warmly can help you build smarter lists and fill your pipeline with real opportunities? 

Book a demo today and experience the difference signal-based prospecting makes.

Read more

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• How to Use An AI Chat for Lead Generation in 2025? - See how AI-powered chat is reshaping lead gen, from instant engagement to booking more meetings on autopilot.
• 10 Best AI Prospecting Tools & Software in 2025 [Reviewed] - Explore the top AI prospecting platforms that help you find, qualify, and connect with your best buyers faster.
• Top 10 HockeyStack Alternatives [Updated August 2025] - Uncover the best HockeyStack alternatives that deliver deeper GTM analytics, revenue insights, and pipeline visibility.
• GTM Strategy & Planning: From 0 To Pipeline In 2025 - Learn the playbook for building a winning go-to-market strategy that drives pipeline from day one.
• 10 Best AI Sales Intelligence Tools & Software In 2025 - Find out which AI sales intelligence tools give you the competitive edge with sharper data, insights, and signals.

Sales engagement in 2025 isn’t just about outreach - it’s about end-to-end orchestration. 

The best teams today aren’t guessing when to follow up or how to reach out. 

They’re using real-time signals, AI workflows, and multi-channel touchpoints to meet buyers exactly where they are.

And if you’re looking to book more meetings, reduce time-to-lead, and automate your outreach without sacrificing personalization, you need a sales engagement platform that’s built for how modern buyers actually behave.

In this guide, I’ll break down 10 of the top sales engagement platforms in 2025 and show you how they help sales teams engage the right leads, at the right time, in the right way.

Ready? Let’s begin!

TL;DR

• Warmly delivers the most complete sales engagement platform with real-time person-level intent signals, AI SDR agents, and live conversational engagement to convert warm leads instantly.
• Enterprise-grade solutions like Outreach, Salesloft, and Groove are best for larger teams needing advanced sequencing, coaching, and revenue workflow orchestration.
• Meanwhile, lightweight tools like Yesware, Mailshake, and Klenty give smaller teams fast, affordable ways to scale email and multichannel outreach without heavy setup.

What factors should you consider when evaluating sales engagement tools?

Before we jump into the full list, here are three essential things to look for when evaluating any sales engagement software in 2025:

#1: Does it use real-time signals to prioritize outreach?

Modern buyers are unpredictable - they ghost, they jump back in, they change jobs, they click your ad and forget.

That’s why the best sales engagement tools don’t just manage sequences.

Instead, they monitor live intent signals and adapt your engagement based on behavior. 

Look for platforms that track things like:

• Web activity (first-party).
• Social signals (second-party).
• Keyword research or competitor visits (third-party).
• Email & LinkedIn engagement.
• CRM or past opportunity data.

💡 The stronger the signal engine, the better the timing - and timing is everything in sales.

#2: Can it orchestrate across channels (not just email)?

Sales engagement isn’t just email anymore. 

Your prospects are everywhere: on LinkedIn, your website, search engines, ads, and even lurking in Slack alerts.

The top tools in 2025 support multi-channel orchestration, like:

• Automated LinkedIn and email touchpoints.
• Smart ads synced to intent.
• Slack alerts + rep routing, and more.

💡 The more touchpoints you can automate and personalize, the more deals you’ll close - and without increasing headcount.

#3: Does it include AI-powered automation to scale without burning out reps?

Your team shouldn’t have to chase every lead manually. 

The best tools today use AI to:

• Write and personalize emails.
• Prioritize who to follow up with.
• Route leads to the right rep.
• Suggest the next-best-action for each contact.

This kind of automation is what lets small teams compete with enterprise giants without sacrificing authenticity.

💡 Think of AI as your always-on sales assistant, not a replacement.

What are the 10 best sales engagement tools on the market today?

The tools below represent the cutting edge in 2025, each delivering a unique mix of automation, intent insights, conversational engagement, and performance intelligence.

From enterprise sequencers to AI-powered SDR agents, these platforms help sales teams engage smarter, faster, and with scale. 

Let’s walk through the best options you should evaluate.

#1 Warmly

Warmly isn’t just another engagement tool - it’s built to be your signal‑based revenue orchestration platform. 

Rather than treating all clicks equally, Warmly surfaces the right leads at the right time, and automates outreach in a way that feels personal, not robotic. 

From warming up cold TAM to surfacing red-hot buyers, Warmly gives your reps the tools to see who’s ready to buy and act before the window closes.

Below are four of the most powerful capabilities that make Warmly a cut above in 2025.

Feature #1: Real-time lead identification & prioritization

You’ve poured in time and effort into creating a website that is going to attract the right people and help convert them - but there’s a catch.

You have no idea who actually visits, how they interact with your website, and what are the key drop off and conversion points.

Warmly solves that by revealing who is on your website and what they’re doing in real time. 

Using its proprietary de-anonymization engine (fed by 10+ enrichment providers plus Warmly’s own data), it matches visitors to verified B2B identities at the person level rather than just the company level.

This means that instead of staring at a Google Analytics dashboard showing “Acme Corp” or “20 visits from New York,” your reps see “Mark Smith, VP of Operations at Acme Corp, revisiting your pricing page for the third time this week.”

Once identified, Warmly continuously monitors and ranks each lead by collecting intent signals from three tiers:

1. First-party signals (direct from your properties), which include:

• Website page visits and time spent on key pages (pricing, demo, integrations.
• Product usage or free trial behavior.
• Chat interactions (questions asked, assets downloaded).

2. Second-party signals, which includes LinkedIn activity like:

• Posts about your industry & competitors.
• Industry-relevant likes, comments, and shares.
• Top industry conversations, etc.

3. Third-party signals (broader web intelligence), including:

• Keyword research.
• Competitor website visits and ad interactions.

Warmly’s system then automatically scores and prioritizes every contact based on the combination of these signals and their recency. 

The result is a dynamic, always-updated leaderboard of who’s moving toward a buying decision.

This way, you’re no longer guessing which leads are worth a call or email, as Warmly shows you which individuals are ready for outreach, which are warming up, and which should be nurtured - and when.

This prioritization naturally shortens sales cycles, increases conversion rates, and keeps reps focused on the highest-value activities instead of chasing cold leads.

Feature #2: AI-powered SDR agents 

Outreach speed and consistency make or break most sales engagement motions, and that’s exactly where Warmly’s AI SDR agents step in.

Instead of waiting for reps to manually build lists, write intros, or stitch together tools, Warmly’s AI SDRs run continuously in the background, executing outbound workflows with precision, scale, and zero hand-holding.

These agents tap directly into Warmly’s contact database (200M+ enriched profiles) and your CRM to identify ICP-fit contacts. 

And they don’t just stop at one decision-maker either - they automatically multi-thread into the buying committee, surfacing all relevant stakeholders across sales, ops, marketing, and leadership.

Once qualified contacts are found, Warmly’s outbound engine takes over by:

• Triggering personalized messaging via email and LinkedIn (based on the lead’s role, intent signals, and engagement history).

• Timing outreach based on behavior (e.g., right after a pricing page visit or job promotion).
• Running follow-up steps and nudges without manual scheduling.
• Detecting and respecting active sequences, avoiding conflicts with human reps already working the account.

And because the AI agents run 24/7, your team is no longer bottlenecked by capacity. 

Whether you’re targeting 50 or 5,000 accounts, Warmly’s SDR engine scales automatically.

As a result, you eliminate the gap between lead intent and rep action, which is where most pipeline gets lost.

Try Warmly’s AI-driven orchestration here:

Feature #3: AI Chat for conversational engagement

Buyers don’t want to fill out a form and wait days for a follow-up - they want answers now. 

Warmly’s AI Chat provides exactly that, becoming a 24/7 conversational layer that intelligently guides high-intent prospects from curiosity to conversion.

Unlike rigid bots with preset scripts, Warmly’s AI Chat is:

1. Trained on your brand messaging and tone.
2. Continuously informed by live intent signals (e.g., what page the visitor is on, where they came from, what actions they’ve taken).
3. Smart enough to personalize conversations based on role, company size, past engagement, and buying stage.

So instead of asking “How can I help you today?” and offering three buttons, Warmly can open with:

“Welcome back, Alex - looks like you’re comparing integrations again. Want a breakdown of how we work with Salesforce?”

The conversation feels relevant, fluid, and helpful instead of robotic.

For sales engagement, this is another feature that removes the traditional blind spot between anonymous web traffic and pipeline. 

Instead of missing the moment, you meet prospects when they’re actively thinking about your product with tailored, on-brand conversations that move the deal forward.

And because it runs automatically, reps wake up to booked meetings instead of chasing site visitors who bounced hours ago.

Feature #4: Warm Chat + smart routing

Warmly’s Warm Chat ensures that your team is never too late to the conversation.

While AI Chat handles intelligent, scalable conversations across your website, Warm Chat is designed for real-time human intervention, giving your reps the power to engage in the moment when a high-intent buyer is live on your site.

Here’s how it works:

1. When a known or high-fit visitor hits your site, Warmly instantly sends a Slack alert to the assigned rep or team.
2. The alert includes rich context: who the visitor is, what company they’re with, which pages they’re viewing, and what past activity they’ve had with your brand.
3. From that alert, reps can jump straight into a live chat, start a conversation, or even escalate directly into a video call, all while the visitor is still active.

This eliminates the common sales engagement delay where leads express interest, but reps don’t follow up until hours (or days) later, by which point the opportunity has cooled off.

And to make sure the right rep always gets the lead, Warmly also includes smart routing rules. 

For example, it routes based on territory, ICP fit, or lead score, respects account ownership or round-robin logic, automatically reassigns if a rep is unavailable or misses the window, etc.

The result is a sales engagement motion that feels fast, personal, and frictionless.

When combined with Warmly’s signal monitoring and AI chat, this feature gives your team complete visibility and control over the entire digital buyer journey - from anonymous visitor to active conversation, with zero gaps.

Warmly’s integrations

Warmly plays well with the rest of your GTM stack, syncing seamlessly with tools across enrichment, engagement, routing, and automation.

It integrates with platforms like:

• Slack (for real-time lead alerts and rep handoffs)
• Apollo, Outreach, and OpenAI (for outbound sequencing and personalization)
• Clearbit, 6sense, Demandbase, and People Data Labs (for enrichment and intent signals)

These integrations ensure that your pipeline insights don’t live in silos.

Instead, they flow directly into your workflows and CRMs, empowering both reps and marketers to act on them instantly.

Plus, with the Warm Bundle, you get discounted access to 25+ partner tools - including sales, marketing, and GTM platforms - making it easier (and cheaper) to build a high-performing, tightly connected stack.

Pricing

Warmly offers three core plans, so your GTM team can choose the right mix of signals, automation, and AI engagement. 

All plans are billed annually, with optional add-ons for even deeper automation.

1. AI Data Agent (starts at $10,000/year): Includes 10,000 monthly credits, person-level web visitor de-anonymization (RB2B + Vector), access to all Warmly Signals (1st, 2nd & 3rd party), CRM integrations (Salesforce, HubSpot), Slack/Teams lead alerts, 100+ sales & marketing integrations, webhook/CSV exports, and access to the Coldly Contact Database with unlimited emails and LinkedIn profiles.
2. AI Outbound Agent (starts at $16,000/year): Includes everything in AI Data Agent plus native LinkedIn automation, outbound marketing automation, email/domain warmup, the ability to push leads into sequencers like Salesloft or Outreach, sync leads into ad audiences, and advanced lead routing with custom CRM fields.
3. AI Inbound Agent (starts at $22,000/year): Includes everything in AI Data Agent plus Warm AI Chat, AI chatbot & live video chat, Warm Offers (intent-powered pop-ups), Warm Calling (instant video calls), and advanced lead routing with custom CRM fields.

The optional add-ons include Mobile Phone Number Enrichment, AI Outbound SDR, and AI Inbound Lead Caller.

Note: The AI Data Agent plan also has a monthly plan available, with the pricing starting at $900/mo.

Pros & Cons

✅ Identifies both companies and individuals visiting your website in real time.

✅ Enriches each lead with detailed B2B data and multi-layered intent signals.

✅ AI SDRs automate outbound prospecting, sequencing, and follow-up across channels.

✅ AI Chat and Warm Chat enable personalized, real-time conversations that convert.

✅ Smart Slack alerts and lead routing ensure your team never misses a high-intent moment.

❌ Pricing is modular and may require bundling for full feature access.

#2 Outreach

Best for: Mid-to-large sales teams that want a full-featured sales execution and engagement platform with AI-powered coaching, sequencing, and revenue workflow support.

Similar to: Salesloft, Groove, People.ai

Outreach positions itself as an AI-powered revenue workflow and sales engagement platform, designed to help sales teams run scalable, multi-channel outreach with precision. 

It combines advanced sequencing, AI-driven coaching, and revenue workflow automation to ensure reps engage the right buyers with the right message at the right time.

Features

• Advanced sequences & playbooks: Lets you build multi-step, multi-touch cadences (email, calls, LinkedIn) using templates, snippets, triggers, and rules. 
• CRM sync & data automation: Seamlessly syncs engagement data (calls, emails, replies) with your CRM to reduce manual logging and ensure data reliability. 
• AI coaching & conversation intelligence (Kaia): Provides real-time meeting assistance, post-meeting insights, recommended next steps, and sentiment analysis inside calls/emails. 

Pricing

Outreach offers per-user pricing with no platform fees, but the exact costs are not publicly disclosed, so you’ll need to request a quote. 

What we do know is that it provides modular packages that allow teams to add the capabilities they need:

1. Engage: Core sales engagement suite with sequences, templates, snippets, automations, triggers, CRM sync (including custom objects), and Smart Account Plans.
2. Call: Integrated dialer and voice package with live call monitoring, custom dispositions, and AI-powered call summaries/Q&A. Pricing is usage-based.
3. Meet: Conversation intelligence (Kaia) for real-time call assists, post-meeting insights, automated summaries, and searchable transcripts.
4. Deal: Deal management and pipeline health features, including Smart Deal Assist, Deal Health Scores, and comprehensive activity histories.
5. Forecast: Forecasting package with pipeline dashboards, roll-ups, AI projections, and scenario planning tools.
6. Amplify: AI revenue agents (per-action credit-based model) for account enrichment, personalization, engagement, deal intelligence, and research.

Outreach’s modular pricing means you can tailor the platform to your team’s exact needs, but it also makes total costs dependent on which packages and add-ons you require.

Pros & Cons

✅ Robust, enterprise-grade engagement.

✅ Flexible sequence logic, optimizations, branching, and analytics.

✅ Built-in calling features and calling-to-email workflows.

❌ Pricing is opaque.

❌ Complex and unintuitive user interface.

#3 Salesloft

Best for: Growing to large sales teams that want a full-featured engagement + revenue orchestration platform with built-in AI agents, coaching, and analytics.

Similar to: Outreach, Groove, Apollo

Salesloft brands itself as a revenue orchestration platform, combining sales engagement, AI agents, conversation intelligence, analytics, deal management, and forecasting into one coherent workflow. 

It helps teams automate multichannel cadences, surface buyer signals, coach reps using AI, and keep deals moving with insights and next-best-action recommendations. 

Features

• Cadences & multichannel sequences: Lets you automate email, calls, and social, with dynamic branching and logic. 
• AI agent layer: AI Agents are embedded into workflows such as prospecting, chat, and coaching, automating repetitive tasks and surfacing insights. 
• Deals & forecasting: Increases pipeline visibility and provides deal health scoring and forecasting models built on engagement signals + historical data. 

Pricing

Salesloft has two pricing packages:

1. Advanced: Includes all Salesloft features (e.g., conversation intelligence, coaching, pipeline management, etc.) except for custom signal tracking, sandbox environment, and multi-team management.
2. Elite: Everything in Advanced + these three features.

There are also a few add-ons, such as Forecast, and Account Agents.

However, Salesloft doesn’t publish prices for any of its packages or add-ons, meaning you’ll have to contact its team for a quote.

Pros & Cons

✅ Deep, end-to-end revenue orchestration.

✅ AI Agents and built-in coaching help scale seller effectiveness.

✅ Rich multichannel sequencing and dynamic logic.

❌ Non-transparent pricing with add-ons that are charged extra.

❌ Dialer reliability is a major issue, as it is prone to crashes and lags.

#4 Groove (by Clari)

Best for: Teams that want engagement, automation, and pipeline insights unified under one platform without adding complexity.

Similar to: Outreach, Salesloft.

Groove, part of Clari’s offering, is a sales engagement platform designed to streamline how reps reach out to prospects, automate workflows, and surface insights that keep deals moving forward. 

Instead of piecing together multiple point solutions, Groove focuses on reducing friction for sellers and aligning activity directly to revenue outcomes.

Note: This August, Salesloft and Clari announced that they are going to merge, so that will probably impact both platforms’ offerings in the near future.

Features

• Revenue cadences & playbooks: Lets you build and run automated multi-step sequences across email, calls, and social, with branching logic and triggers to adapt outreach in real time.
• Auto-capture & activity logging: Engagement data (emails, calls, meetings) is automatically tracked so managers and reps have a complete picture without manual input.
• AI-powered nudges & insights: Suggests the next best action for each account or contact, helping reps prioritize where to spend their time.

Pricing

Clari doesn’t disclose pricing for any of its products - Groove included.

You can request a custom quote from its team.

Pros & Cons

✅ Easy-to-use engagement platform with strong automation capabilities.

✅ AI nudges keep reps focused on the right next steps.

✅ Built-in cadences and logic reduce manual prospecting work.

❌ Non-transparent prices.

❌ As Clari merges with Salesloft, there may be roadmap shifts or feature overlap to navigate.

#5 Apollo

Best for: Teams that want a unified prospecting + engagement + intelligence platform in one tool.

Similar to: Warmly (on lead research + signals), Outreach (on sequencing + automation)

Apollo markets itself as a data-driven inbound + outbound sales engagement platform, combining a massive contact database, engagement automation, and analytics into one cohesive workflow. 

It helps teams identify prospects, enrich data, run sequences, track performance, and manage deals, all within one system. 

Features

• Extensive contact database & prospecting tools: Access to over 200+ million contacts and 60+ million companies, with filters by firmographic, technographic, intent, job function, etc. 
• Multichannel sequences & outreach: You can build and run cadences combining email, calls, tasks, and LinkedIn steps, with branching logic and behavior-based triggers. 
• Call & meeting tools: Call assistant, call recording, transcription, meeting scheduling, and automated follow-ups.

Pricing

Apollo has a free forever plan that includes 100 email and mobile phone finder credits, basic filters and prospecting, and two sequences.

If you need more, you can upgrade to one of three paid plans:

1. Basic: $59 per user per month.
2. Professional: $99 per user per month.
3. Organization: $149 per user per month.

Pros & Cons

✅ All-in-one platform combining prospecting, outreach, and data in a single interface.

✅ Massive contact database helps surface new leads when your pipeline runs dry.

✅ Real-time analytics and reporting to help you optimize quickly.

❌ Data accuracy and freshness can vary, so some leads may be outdated.

❌ Because many features depend on credits, costs can escalate with heavy use.

#6 Yesware

Best for: Sales teams, especially SMBs or reps working primarily via email, who want a lightweight engagement tool built directly into their inbox.

Similar to: Mixmax, Mailshake (for email-centric outreach).

Yesware is a sales engagement tool built directly into Gmail and Outlook, offering seamless email tracking, template management, and basic multi-channel campaigns. 

Its ease of setup means reps can start sending better outreach almost immediately, without heavy onboarding or configuration. 

Features

• Email tracking & notifications: Know when prospects open your email, click links, or view attachments in real time. 
• Multi-channel campaigns: Automate outreach across touchpoints (email + call + LinkedIn/custom touches) in sequenced campaigns. 
• Email templates & shared libraries: Save and reuse templates with merge fields, and share them across your team. 

Pricing

Yesware offers five main plans so sales professionals and teams can choose the right level of engagement capabilities. 

All plans can be billed monthly or annually, with a free forever tier for those just starting out:

1. Free Forever: Includes basic email and attachment tracking, 10 campaign recipients per month, meeting scheduler, weekly webinar trainings, and email support.
2. Pro: $19/seat/month, expands on the free plan with unlimited email, link, and attachment tracking, 20 campaign recipients per month, personal activity and recipient engagement reports, plus email and phone support.
3. Premium: $45/seat/month, designed for scaling teams, this plan includes everything in Pro plus unlimited campaigns, team sharing (templates & campaigns), team reporting, centralized billing, and on-demand customer success support.
4. Enterprise: $85/seat/month, adds full Salesforce integration features including Inbox Sidebar, background sync, reply sync, calendar sync, bi-directional activity logging, SSO, and trusted IP ranges.
5. Custom Plan: Custom pricing, offers advanced Salesforce customizations (force sync, alternative email fields, managed package reporting), RingCentral telephony integration, dedicated CSM, pay-by-invoice, and additional enterprise-level compliance and support options.

Additionally, if you need prospector credits to search through Yesware’s rich database, there are three pricing options:

1. Starter: $49.5/month, includes 50 credits per month.
2. Growth: $175/month, includes 250 credits per month.
3. Custom: Customized plan tailored to your team’s needs.

Pros & Cons

✅ Makes email outreach easy via templates, campaigns, and shared libraries.

✅ Meeting scheduler removes the back-and-forth in booking.

✅ Rich analytics help you identify which messages and tactics are working.

❌ Focused heavily on email, so there’s less robust support for deep multi-channel orchestration

❌ Some users report occasional syncing or tracking glitches, especially in Outlook/Gmail integration. 

#7 Mailshake

Best for: Teams prioritizing high-volume, cold email outreach who want a simple but powerful email-centric engagement tool.

Similar to: Yesware, Lemlist

Mailshake is a cold email outreach and engagement platform built to simplify sending personalized emails at scale, automating follow-ups, and layering in phone and LinkedIn touches when needed. 

Its focus is on helping SDRs and small/medium teams cut down manual effort while maintaining deliverability and performance. 

Features

• Automated email sequences + follow-ups: Set drip campaigns that progress automatically until a reply, with conditional steps, pauses, and A/B testing. 
• Built-in dialer for cold calls: VOIP dialing capability (especially in North America), call recording, and call dispositions can be used as part of sequences. 
• LinkedIn automation support: Through its Chrome extension, you can embed LinkedIn tasks (connection requests, messages, profile views) into your outreach sequences. 

Pricing

Mailshake offers four core plans, each designed to match the maturity of your outreach program - from simple email automation to advanced multichannel sales engagement. 

All plans are billed monthly, with credits for data finder and enrichment included:

1. Starter: $29/month, built for businesses just starting with outreach. Includes 1 email address per account, 1,500 monthly email sends, unlimited uploaded contacts, 50 free data finder credits, unlimited email warm-up, unlimited campaigns, unlimited verification, and essential features like automated sequences, A/B testing, and AI email writing with “SHAKESpeare.”
2. Email Outreach: $49/month, expands to 2 email addresses with unlimited sends, unlimited contacts, and all Starter features plus email rotation, personalization, advanced scheduling, unified inbox, Salesforce/Pipedrive/HubSpot integration, 1,000+ Zapier integrations, a browser extension, prospect views, and template management.
3. Sales Engagement: $99/month, designed for advanced outreach programs needing a multichannel approach. Supports up to 10 email addresses, unlimited sends and contacts, 2,500 free data finder credits, and everything in Email Outreach, plus LinkedIn automation, 5 phone numbers, a power dialer with unlimited minutes to North American numbers, call scripting, lead scoring, account-level organization, custom task creation, and a 1:1 onboarding call.
4. Agency Plan: Custom pricing, includes all Sales Engagement features with unlimited email addresses, designed for agencies running outreach at scale.

Pros & Cons

✅ Easy to use and effective for high-volume email outreach. 

✅ Strong deliverability tools (warm-up, bounce handling) and good campaign control. 

✅ Ability to mix email + calls + LinkedIn touches in unified sequences. 

❌ Dialer features are less robust / fully automated than email features.

❌ Some users report that campaigns cannot be paused or edited once started, which is a major inconvenience when adjustments are needed. 

#8 Klenty

Best for: Outbound-first sales teams that want structured, behavior-triggered multichannel outreach with AI-enabled personalization.

Similar to: Mailshake, Reply.io, Outreach (especially in the multichannel + automation space)

Klenty is a sales engagement platform built to help reps automate outreach across email, calls, SMS, and LinkedIn, while triggering follow-ups based on behavior and priority signals. 

It emphasizes cadence logic, intent-based workflows, deliverability tools, and built-in enrichment to keep engagement both scalable and meaningful.

Features

• Behavior-triggered cadences: Automatically trigger next steps (e.g. follow-up, pause, route) based on opens, clicks, link engagement, replies, etc. 
• Deliverability & send controls: Randomized intervals, volume limiting, domain tracking, email validation, warm-up controls to reduce spam risk. (klenty.com
• AI prospecting: Higher tiers include AI list-building, data enrichment, sequence creation, and account/prospect research. 

Pricing

Klenty offers three main tiers, designed to scale from teams experimenting with automated email outreach to advanced SDR organizations running full multichannel, AI-assisted engagement. 

All plans are billed quarterly or annually, with the final pricing depending on the number of domains and credits you want:

1. Starter: $60/month when billed quarterly, includes 15,000 monthly contacts, 75,000 emails, unlimited inboxes (single domain), auto email rotation, and deliverability features like custom tracking domains, randomized intervals, and volume controls. Also provides analytics, A/B testing, engagement feeds, merge fields, Gmail plugin, CSV uploads, task management, and 24/5 support.
2. Growth: $85/user/month when billed quarterly, adds CRM integrations and automation (import/export, triggers, sales stage updates), intent scoring, playbooks, and multichannel capabilities (1-click dialer, call recording, voicemail drops, SMS automation). Also includes performance digests, advanced reporting, and user roles/permissions.
3. Plus: $119/user/month, when billed quarterly, includes everything in Growth plus 4,000 monthly AI credits for list building, enrichment, account/prospect research, and AI-generated sales sequences. Also includes 1,000 US/Canada calling minutes, advanced sales coaching features (goals, milestones, attainment insights), and expanded dialer functionality.

Pros & Cons

✅ Automates and personalizes outreach across multiple channels with behavior-driven logic.

✅ Strong deliverability controls and email hygiene built in (validation, randomized send, volume caps).

✅ Built-in call features let you unify email + voice in sequences.

❌ Advanced features are gated in higher tiers, which might exclude small teams.

❌ Their proprietary database is not large enough, especially for more advanced users.

#9 VanillaSoft

Best for: High-volume inside sales and call-driven teams that rely on queue-based workflows and real-time lead routing.

Similar to: Call-centric engagement tools, dialer + cadence platforms

VanillaSoft is an all-in-one sales engagement platform built to prioritize leads, queue up next-best calls, and automate outreach across email, SMS, and dialing. 

It emphasizes a queue-based lead management model (rather than static lists) so that agents always work the highest-priority leads first.

Features

• Advanced routing: Instead of list-based assignments, leads move in and out of dynamic queues, with routing logic that factors in intent, recency, lead attributes, and time-of-day. 
• Auto-dialers & call management: Supports preview, progressive, multi-line, and parallel dialing modes, and includes VoIP, call recording, scripting, dispositions, and live monitoring. 
• Lead prioritization & real-time record pushing: The system promotes the “next-best lead” in real time, so agents always see their highest-value task. 

Pricing

VanillaSoft uses a bundled pricing model where each plan includes the platform fee, set-up, support, and ongoing updates. 

There are five plans to choose from, each with custom pricing tailored to your specific needs:

1. Core: A complete multi-channel engagement platform built on VanillaSoft’s lead prioritization engine. Includes enterprise-grade VoIP, preview/progressive dialer, automated outreach via email/SMS, call recording, transcription, and built-in dashboards and reporting. Designed for reps who need speed-to-lead efficiency without the busywork.
2. Advantage: Everything in Core plus SmartCaller Trust and SmartCaller ID to improve answer rates, along with an online appointment scheduler. Ideal for teams where phone-based outreach is a priority and connection rates matter.
3. Enterprise: Adds advanced integration, security, and compliance features to the Core and Advantage bundles. Includes API access, custom tables, single sign-on, IP restrictions, and compliance partner integrations. Best for large or regulated organizations.
4. Fundraising: Purpose-built for fundraising professionals. Combines multi-channel outreach with fundraising-focused SmartCaller tools, compliance features, white-glove onboarding, and specialized dashboards.
5. Custom: For enterprises that don’t fit neatly into a bundle, VanillaSoft offers tailored implementations that combine the platform’s full multi-channel engagement capabilities with bespoke integrations and workflows.

Pros & Cons

✅ Strong call features (auto-dialer modes, VoIP, recording) support high-volume call-centric teams.

✅ Cross-channel automation (email, SMS) lets you sequence across modalities.

✅ Analytics and dashboards give visibility into agent performance and routing efficacy.

❌ The interface is occasionally described as outdated or clunky in user reviews. 

❌ Some users report limited flexibility in workflow customization or pipeline management. 

#10 Alta 

Best for: Teams that want to offload heavy prospecting, outreach, and reporting tasks to AI agents so reps can focus on closing deals.

Similar to: Warmly (in signal + automation), plus emerging AI agent platforms

Alta brands itself as a full AI Revenue Workforce, including a set of AI agents that take over prospecting, inbound qualification, call handling, and RevOps insights.

By doing that, it aims to free your GTM team to work on higher-leverage tasks. 

Features

• Katie - AI SDR Agent: Identifies ICP-fit prospects by continuously scanning 50+ data sources, then executes hyper-personalized multichannel outreach (email, LinkedIn, sales calls) to book meetings. 
• Alex - AI Calling / Inbound Agent: Handles inbound lead qualification over calls, re-engages leads via voice, and books meetings directly into calendars while updating CRM records. 
• Luna - AI RevOps Agent: Automates reporting, uncovers anomalies, surfaces insights and alerts, and aligns revenue teams around metrics, all in real time. 

Pricing

Alta doesn’t have fixed fees.

Instead, its pricing is tailored to each individual user based on their bespoke needs.

Pros & Cons

✅ Automates some of the most repetitive, low-leverage tasks (prospecting, follow-up, qualification) so your human team can focus on high-value work.

✅ Offers multifunctional AI agents in one unified platform.

✅ Integrations across many revenue systems enable seamless data flow.

❌ Pricing is opaque and custom.

❌ Heavy reliance on AI means that outcomes depend on quality of data and setup.

Next steps: Choosing the right sales engagement platform

Sales engagement in 2025 isn’t about blasting more emails or adding extra steps to your cadence - it’s about using signals, automation, and AI to be in the right place at the right time. 

The platforms we’ve covered each solve part of that puzzle, but few combine real-time buyer intent, outbound orchestration, and live engagement in one motion.

That’s exactly where Warmly stands out. 

By surfacing person-level signals, powering always-on SDR agents, and giving your reps the ability to jump into live conversations instantly, Warmly ensures you’re never guessing who to engage or when. 

Instead, you’re meeting buyers the moment they’re ready with context and personalization built in.

If your team is serious about reducing time-to-lead, automating low-value tasks, and turning website visitors into pipeline you can actually close, it’s time to see Warmly in action.

Book your Warmly demo today and start engaging buyers the modern way - fast, personal, and backed by AI.

Read more

• Top 10 AI Sales Tools for B2B Teams [August 2025] - Discover the AI tools reshaping B2B sales in 2025, from smarter prospecting to automated pipeline growth.
• The Complete B2B Sales Tech Stack That We'd Recommend In 2025 - Build a future-proof sales tech stack with our curated picks for engagement, intelligence, and automation.
• 10 Best AI Sales Intelligence Tools & Software In 2025 - Learn which AI sales intelligence platforms surface the best buyer signals and help you close deals faster.
• The Chatbot Sales Funnel: What Is It & How To Build It [2025] - See how chatbots are transforming sales funnels into always-on, conversion-ready machines.
• 10 Best Social Selling Tools and Software in 2025 - Master LinkedIn and beyond with tools that turn social engagement into high-quality pipeline.
• AI For Sales & Marketing Alignment: How To Do It Right? - Find out how AI bridges the gap between sales and marketing to create perfectly aligned revenue motions.

Most teams don’t struggle with lead generation - they struggle with lead prospecting.

You can pour money into ads, run webinars, or build email lists, but if you’re chasing the wrong people at the wrong time, your pipeline stays empty.

That’s why it’s so important to nail prospecting first.

When done well, it ensures your reps spend less time spinning their wheels and more time building conversations that actually convert.

In this guide, I’ll break down exactly what lead prospecting is, why it matters in 2025, and the practical steps you can use to do it right. 

I’ll also show you how modern prospecting has shifted from “spray-and-pray” to a signal-driven approach where AI, intent data, and real-time insights help you prioritize the leads that are ready now.

Let’s dive in!

What is lead prospecting, and how does it work?

Lead prospecting is the focused, repeatable process of identifying, researching, and qualifying the right buyers before outreach, so reps spend time where it actually moves pipeline. 

It sits between raw lead sourcing and sales engagement: you’re turning a broad universe of “could be” contacts into a tight list of “should talk” prospects with clear reasons to care now.

Here’s a basic outline of how it works:

• Define (and refine) your ICP: Move past job titles and industries. Layer in signals that predict readiness: team size and growth, hiring patterns, tech stack, funding, geography, compliance needs, and buying committee roles. Treat your ICP as a living hypothesis you update every quarter.
• Collect prospects from multiple streams: Blend databases (Apollo, LinkedIn, directories), inbound (website, content, events), and owned sources (CRM, closed-lost, partners). The goal isn’t volume - it’s coverage of your ICP across channels.
• Enrich with context and intent: Attach data that answers “why now?”, such as website behavior, social activity, product launches, job changes, tech installs, ad spend shifts, and content engagement. These micro-signals separate research-mode buyers from tire-kickers.
• Score and prioritize: Use a simple model that combines fit (ICP match) + intent (signals) + recency. A/B test thresholds and promote leads that cross a score line into “ready for personalized outreach.”
• Find the hook (30 seconds max): Scan for one relevant insight per prospect, for example, an initiative they announced, a metric they own, a tool they use, or a pain they posted. Your first line should prove you did your homework without writing a novel.
• Orchestrate multi-touch outreach: Sequence email, LinkedIn, and site experiences around that hook. Lead with value (insight, resource, or offer), not a pitch. Automate follow-ups, but keep the opening message human and specific.
• Measure and tighten the loop: Log outcomes, objections, and meeting rates by segment, signal, and message. Feed these findings back into your ICP, scoring, and hooks. Great prospecting compounds because your system gets smarter.

What is the difference between lead prospecting, lead generation, and sales prospecting?

These terms often get used interchangeably, but they don’t all mean the same thing. 

Understanding where they overlap - and where they differ - helps teams avoid wasted effort and build a healthier pipeline.

Lead prospecting is the proactive process of searching for and engaging potential buyers who fit your Ideal Customer Profile (ICP). 

It’s a sales-driven activity: identifying potential customers, researching them (and their decision-makers when it comes to B2B lead prospecting), and reaching out to them directly, whether or not they’ve shown interest yet.

Sales prospecting is essentially a different term that explains exactly the same thing, so you’re free to use either, although I personally feel that lead prospecting is slightly more precise and fitting here.

Lead generation, on the other hand, is different.

Lead generation is about creating awareness and attracting leads at scale through campaigns like ads, content, or events. 

The output is a pool of contacts who might be a fit, but haven’t been hand-picked or prioritized yet.

In short:

1. Lead generation = marketing attracts.
2. Lead/sales prospecting = sales actively seeks.

Both are critical, but prospecting ensures your team spends time chasing the right targets instead of sitting around waiting for the right people to come to you.

What are the best lead prospecting approaches in 2025?

And now, let’s look at some of the most effective lead prospecting approaches to use in 2025. 

Each one reflects how buyers actually research and engage today, giving your team clear, practical ways to start more conversations with the right people.

#1: LinkedIn social selling & Sales Navigator

LinkedIn continues to be the #1 B2B prospecting channel, but the way you win here has changed. 

The most effective reps no longer spray generic connection requests - they start by tightening ICP filters in Sales Navigator (role, company size, industry, geography), saving those searches, and monitoring activity to identify prospects worth engaging. 

From there, the playbook is simple but powerful: show up before you pitch. 

Comment thoughtfully on a prospect’s posts, share something useful, and only then send a short DM that connects your value to their world. 

Buyers notice the difference between a rep showing up with context and one recycling a script.

The challenge? Doing this consistently at scale. 

That’s where signal-driven prospecting makes the difference. 

Instead of manually scrolling feeds, Warmly’s Social Signals automatically monitors LinkedIn conversations tied to your industry, competitors, and ICP keywords. 

You can instantly see who’s liking, commenting, or posting about relevant topics - even spot frustrated competitor customers - and prioritize those accounts for engagement. 

From there, Warmly lets you orchestrate LinkedIn outreach (i.e., send connection requests or DMs) alongside email or ads, so your team not only knows who to connect with, but can also engage them across channels at exactly the right moment.

#2: Cold calling (modern, multi-touch)

Cold calling isn’t dead - it’s just evolved. 

In 2025, the phone still cuts through the noise when used as part of a multi-touch sequence instead of a stand-alone tactic. 

The best reps no longer “smile and dial” off random lists, though. 

They call in focused sprints against a curated set of high-fit accounts. 

Success comes from pairing each call with context (a trigger event, recent social activity, or tech change) and wrapping it into a coordinated play: a same-day voicemail, a personalized email follow-up, and a LinkedIn touch later in the week. 

When prospects hear from you across multiple channels with a consistent, relevant message, reply rates go up.

The key is knowing who deserves a call right now. 

Instead of wasting time on cold numbers, Warmly flags when target accounts are showing intent signals like hiring activity, product research, or even frustrated comments on competitor posts. 

Once a conversation starts, follow-ups don’t get lost: Warmly can automatically sequence those same contacts across LinkedIn and email, keeping the momentum alive long after the first ring.

#3: Cold email (done responsibly)

Cold email is still one of the most scalable prospecting channels, but only if you resist the temptation to blast generic templates. 

In 2025, the playbook is short, punchy, and highly personalized: one crisp subject line, a 2-3 sentence body that ties your message to a prospect’s role or recent activity, and a clear next step. 

The sweet spot is a 4-6 email sequence spread across 10-14 days, with variation in tone (value-driven insight, case study proof, soft ask). 

The goal isn’t to close deals over email - it’s to earn the conversation.

Where teams go wrong is chasing volume instead of relevance. 

Instead of treating every lead the same, start with accounts that fit your ICP and show live buying signals, such as recent funding, new hires, tech stack changes, or even industry chatter. 

That’s where Warmly comes in: it continuously monitors these signals and automatically builds prioritized lists of high-intent contacts. 

From there, you can orchestrate outreach at scale - Warmly’s AI SDR agent triggers personalized sequences across email and LinkedIn the moment a prospect shows intent, while also ensuring you’re not double-sequencing or missing follow-ups. 

As a result, you get more replies, less wasted effort, and a cold email program that feels far warmer to the buyer.

#4: Inbound prospecting (working the warmest leads first)

Inbound prospects are often your lowest-hanging fruit - but only if you treat them with the urgency and context they deserve. 

Today, inbound prospecting goes beyond just responding to demo requests. 

It means mining your own traffic and owned channels for buying signals such as: 

• Who’s visiting your pricing page?
• Which accounts are returning multiple times?
• Who’s engaging with your chatbot?
• Which free-tier users are showing “upgrade-ready” behavior?

The playbook here is built around speed-to-lead. 

Studies continue to show that reps who follow up within minutes see dramatically higher conversion rates than those who wait hours or days. 

The faster you can identify, qualify, and engage an inbound prospect, the more likely you are to turn them into pipeline.

This is another area where Warmly shines. 

It de-anonymizes website visitors in real time, surfaces exactly which accounts are browsing, and even ties activity back to individuals when possible. 

And it doesn’t stop there - Warmly can trigger the right next action automatically, whether that’s alerting a rep in Slack, routing the lead to the right owner, or dropping them into a personalized sequence via email or LinkedIn. 

Moreover, Warmly’s Live Video Call feature lets reps hop on a call with a prospect while they’re still on your website.

This way, instead of treating inbound as a static form-fill, you’re engaging prospects live, while their intent is still fresh.

#5: Networking & communities (digital + in-person)

Modern sales teams are rediscovering the power of networking and niche communities, both online and offline, as some of the best leads often don’t come from a database.

Instead, they come from conversations. 

Digital spaces like Slack groups, Discord channels, and LinkedIn communities are where buyers share pain points, swap tools, and recommend solutions, making it easy to spot potential targets. 

Meanwhile, in-person meetups, local associations, and industry events create opportunities to connect face-to-face with prospects outside of a formal pitch.

The key here is participation before persuasion. 

Reps who show up with useful playbooks, benchmark data, or thoughtful input build trust long before they ever make an ask. 

Once credibility is established, warm introductions and referrals often follow, and these connections compound pipeline quality over time.

Tools like Warmly help bring structure to what can otherwise feel untrackable. 

Attendees from events or active community members can be automatically captured into segments, enriched with company and role data, and routed to the right sales owner. 

Add in Warmly’s real-time signal monitoring, and you can quickly spot when someone you met in a Slack thread or at a meetup is showing intent elsewhere, so your team knows exactly when to re-engage.

#6: Strategic referrals & customer-led sourcing

Referrals remain one of the highest-converting sources of pipeline, but most teams treat them as a happy accident instead of a system. 

Today, however, the best sales orgs are formalizing the process. 

That means building referral requests into your customer journey.

For example, you can add a “who else should we talk to?” step during QBRs, follow up NPS surveys with a simple referral CTA, and include it as part of the handoff after a closed-won deal. 

Make it easy for champions to help you by equipping them with a short blurb and a calendar link, and always close the loop with thanks, whether that’s a personal note, a spotlight, or a small gesture of appreciation.

Warmly makes referrals even more powerful by monitoring when your champions move. 

A job change from a happy customer is one of the strongest buying signals you’ll ever get. 

Instead of finding out months later, Warmly alerts your team in real time and can trigger a “congrats + let’s re-sync” outreach sequence automatically. 

That way, you’re not only getting referrals from your current base but also re-opening doors the moment your best advocates land in new roles.

#7: Pipeline mining & re-prospecting (CRM, closed-lost, churn)

Not every “no” is permanent. 

In fact, many deals stall simply because the timing wasn’t right. 

That’s why the smartest teams regularly revisit their CRM, closed-lost opportunities, and even churned accounts. 

The playbook is simple: once a quarter, re-score those accounts against your current ICP and layer in fresh signals like leadership changes, new funding rounds, or tech stack shifts. 

Often, a prospect who said “not now” six months ago is suddenly in the market today.

The challenge is catching that shift at the right moment. Instead of manually combing through stale records, Warmly runs always-on monitoring in the background. 

The moment a previously cold account starts showing intent signals - from a new decision-maker joining, to a spike in industry keyword research - your team gets alerted. 

Even better, Warmly’s AI SDR can restart the conversation automatically with updated context, ensuring you re-engage with relevance instead of sounding out of touch. 

This turns your old pipeline into a renewable source of new opportunities.

#8: Advertising-assisted prospecting 

Advertising shouldn’t replace prospecting, but it can and should amplify it. 

Smart sales teams use paid channels to warm up the right people so that sales outreach lands with more familiarity. 

Think light-touch LinkedIn retargeting, Google search campaigns against high-fit keywords, or account-based ads targeting companies already in your pipeline. 

The trick is to sync these campaigns with your ICP and intent data, so you’re not just buying clicks, but staying visible to the exact buyers your reps are already working.

The payoff isn’t measured in vanity metrics like CTR alone, but in assisted replies and meetings. 

Buyers often engage with 10+ touchpoints before a decision, and seeing your brand across channels makes them far more likely to respond when a rep finally calls or emails.

Warmly helps connect the dots with signal-based ad targeting. 

By tracking onsite and offsite intent signals, it can automatically build and sync hyper-specific lead segments into your ad platforms. 

That means you’re not just retargeting generic visitors - you’re running personalized campaigns to decision-makers who’ve shown live interest. 

From there, Warmly’s AI orchestrates the right follow-up: dropping high-intent leads into personalized sequences, showing them Warm Offers directly on your site, or routing them into Slack for instant rep action. 

It’s demand gen and prospecting working together in real time.

Prospecting in action: A step-by-step Warmly-powered flow

Here’s a quick example of how we run prospecting end-to-end with Warmly, step by step:

1. Align ICP + signals: Define ICP with AI-powered ICP Identification (roles, industries, ACV range) and pick the 5-7 “why now” signals (job changes, funding, tech installs, pricing-page visits, competitor chatter).
2. Turn on always-on monitoring: Warmly tracks social signals (e.g., keywords/authors/mentions on LinkedIn) + first-party signals (web/product/chat/CRM) + third-party signals, with all activity rolling into a unified person-level timeline.
3. Auto-segment & prioritize: Create Intelligent Segments (ICP fit + live intent) → bucket into Hot / Warm / Nurture. 
4. Route & alert instantly: Hot accounts trigger Slack alerts + intelligent lead routing to the right owner.  
5. Find all stakeholders (multi-thread): Orchestrator pulls in additional buyers via connected sources (e.g., Apollo/ZoomInfo/Demandbase) + Warmly’s proprietary data.
6. Orchestrate outbound with context: AI SDR launches personalized sequences across email + LinkedIn for Hot/Warm buckets (no double-sequencing) with first touch referencing the exact signal (post, visit, role change). Call blocks are scheduled for surging accounts.
7. Amplify with ads (assist, not replace): Signal-based segments sync to ad platforms for light retargeting, so buyers see you before/while reps reach out. 
8. Catch inbound in real time: De-anonymize visiting accounts, show Warm Offers on site, and use AI chat to engage or book instantly.
9. Handoff with a complete context packet: When a meeting is booked, Warmly pushes to CRM the signal trail (posts viewed, pages visited, offers seen, sequences touched), stakeholders identified, and recommended next steps for the AE.
10. Learn, re-prospect, and tighten the loop: Weekly review by signal/segment/reply rate and refine ICP & thresholds, update messaging hooks, and add negative signals. Closed-lost/churn are monitored; when signals reignite, AI SDR restarts outreach with fresh context.

What are the best lead prospecting tools that can make prospecting easier?

Prospecting in today’s business landscape isn’t just about persistence - it’s about precision. 

The right tools help you cut through noise, surface the highest-intent buyers, and automate the busywork so reps can focus on conversations that convert.

Below are some of the best lead prospecting platforms on the market today, each with unique strengths and ideal use cases. 

1. Warmly

Best for: Teams that want to unify real-time intent, multi-channel outreach, and automated prospecting in one engine.

Warmly is a modern prospecting and revenue orchestration platform built to help teams identify and engage the right buyers faster. 

By combining real-time intent data with AI-driven outreach, it turns anonymous signals into qualified conversations across the channels your prospects already use.

Standout features

• Autonomous AI agents: They automatically check for ICP fit, sequence and engage hot leads without human intervention. 
• Live text and video chat: Reps can seamlessly hop into conversations while prospects are on your site. 
• Rich intent + behavior signals: Tracks social signals, product usage, web activity, job changes, and competitor buzz to rank prospects. 
• Ad sync & warm offers: Pushes audience segments to ad platforms and shows personalized offers on site based on intent. 
• Smart routing & alerting: Triggers Slack/CRM alerts when leads cross thresholds and auto-routes them to the right rep.

Pricing

Warmly offers three core plans, so your GTM team can choose the right mix of signals, automation, and AI engagement. 

All plans are billed annually, with optional add-ons for even deeper automation.

1. AI Data Agent (starts at $10,000/year): Includes 10,000 monthly credits, person-level web visitor de-anonymization (RB2B + Vector), access to all Warmly Signals (1st, 2nd & 3rd party), CRM integrations (Salesforce, HubSpot), Slack/Teams lead alerts, 100+ sales & marketing integrations, webhook/CSV exports, and access to the Coldly Contact Database with unlimited emails and LinkedIn profiles.
2. AI Outbound Agent (starts at $16,000/year): Includes everything in AI Data Agent plus native LinkedIn automation, outbound marketing automation, email/domain warmup, the ability to push leads into sequencers like Salesloft or Outreach, sync leads into ad audiences, and advanced lead routing with custom CRM fields.
3. AI Inbound Agent (starts at $22,000/year): Includes everything in AI Data Agent plus Warm AI Chat, AI chatbot & live video chat, Warm Offers (intent-powered pop-ups), Warm Calling (instant video calls), and advanced lead routing with custom CRM fields.

The optional add-ons include Mobile Phone Number Enrichment, AI Outbound SDR, and AI Inbound Lead Caller.

Note: The AI Data Agent plan also has a monthly plan available, with the pricing starting at $900/mo.

2. Apollo

Best for: Outbound-heavy sales teams that want an all-in-one stack combining data, sequencing, and insights.

Apollo.io is an all-in-one sales intelligence and engagement platform that combines a vast B2B database with outbound sequencing tools. 

It helps teams build targeted lists, launch multichannel campaigns, and analyze performance to scale outreach efficiently.

Standout features

• Advanced filtering & segmentation: Helps you slice prospects via role, funding, stack, and thousands of attributes. 
• Enrichment & data completion: Fills missing emails, titles, and phone numbers from its database. 
• Analytics & A/B testing: Shows which messages, subject lines, or flows outperform.

Pricing

Apollo has a free forever plan that includes 100 email and mobile phone finder credits, basic filters and prospecting, and two sequences.

If you need more, you can upgrade to one of three paid plans:

1. Basic: $59 per user per month.
2. Professional: $99 per user per month.
3. Organization: $149 per user per month.

3. Cognism

Best for: Teams operating globally (especially EU) that need GDPR-compliant prospecting and broad phone coverage.

Cognism is a global sales intelligence platform known for GDPR-compliant data and strong mobile number accuracy. 

It equips sales teams with high-quality contact data, intent insights, and integrations to reach prospects in international markets.

Standout features

• Diamond Data® & mobile number accuracy: Premium phone and mobile data with strong verification. 
• AI-driven list creation: You can generate ICP-based prospect lists from natural prompts. 
• Quickly build your target market: Precise segmentation based on a variety of filters and attributes lets you refine your target audience.

Pricing

Cognism doesn’t publish fixed pricing plans, since its costs vary depending on the customer’s specific needs. 

Packages are tailored, but they generally fall into two main tiers: Platinum and Diamond, with Diamond delivering more precise data through additional verification steps. 

On top of the data subscription, there’s also a platform fee that covers essentials like onboarding, support, and system setup. 

To get an exact quote, buyers need to speak directly with Cognism’s sales team.

4. Clay

Best for: Teams that want a highly configurable data engine to build prospect lists and enrich workflows without switching tools.

Clay is a flexible data automation tool that connects dozens of sources to help teams build and enrich prospect lists at scale. 

It’s designed for go-to-market teams that want to automate research, create dynamic segments, and feed enriched data into their outreach workflows.

Standout features

• Claygent: Clay’s AI-powered web scraper that automates manual research tasks, such as visiting websites, extracting relevant information, and summarizing findings, helping you find relevant company details and competitor information. 
• Waterfall logic for efficient enrichment: You can stack enrichment providers in sequence (if one fails, try the next), so you get high coverage without redundant or wasted API calls. 
• AI-driven personalization & copywriting support: Clay uses GPT-powered logic to generate custom intros, summaries, and icebreakers based on enriched data (company news, role, metadata) right inside workflows.

Pricing

Clay has a free forever plan that provides 100 monthly search credits and limited access to its features.

If you need more credits and features, you can choose from 4 pricing tiers:

• Starter: Starting at $149/mo.
• Explorer: Starting at $349/mo.
• Pro: Starting at $800/mo.
• Enterprise: Custom pricing.

5. Seamless.AI

Best for: Lean teams or SDRs who want fast, verified contact discovery to fuel pipeline.

Seamless.AI is a contact discovery platform that focuses on delivering real-time, verified phone numbers and email addresses. 

With its Chrome extension and fast search engine, it’s built for SDRs and smaller teams that need accurate prospect data quickly.

Standout features

• Chrome extension & LinkedIn integration: The browser plugin lets users extract contact info from LinkedIn or company domains directly while browsing.
• Prospector engine: Users can filter by title, industry, location, keywords, and get live emails/phone numbers + firmographic details.
• Job change and buyer intent tracking: Tracks when contacts change roles or when companies start researching relevant topics, helping teams refresh and re-engage.

Pricing

Seamless.AI has a free forever plan that provides you with 50 credits for finding prospect data.

For more credits and extra features, subscribe to one of two plans:

1. Pro: Includes everything in Free, daily credit refresh, access to AI features, etc.
2. Enterprise: Includes everything in Pro, plus API and extra support.

However, Seamless.AI doesn’t disclose prices for its packages, so you’ll have to contact its sales team.

Note: Some of its best features, including all the AI-powered ones, are listed as add-ons. This means that you may need to pay extra for them, regardless of your subscription to any of the platform’s paid plans.

FAQs

#1: What are some of the best practices in lead prospecting?

The best prospectors start with a clear and evolving ICP, layer in intent signals, and use multi-channel engagement instead of relying on a single touchpoint. 

Personalization matters more than volume: spending 30 seconds to find a relevant hook beats sending 30 generic emails. 

Finally, speed-to-lead is crucial, as responding to inbound signals within minutes can double or even triple conversion rates.

#2: What are the benefits of good lead prospecting?

Strong prospecting ensures reps spend time on the right accounts, not just any accounts. 

This leads to shorter sales cycles, higher win rates, and a more predictable pipeline. 

It also strengthens marketing-sales alignment, since prospecting bridges raw demand generation with qualified opportunities.

#3: What are some lead prospecting pitfalls to look out for?

Common mistakes include treating prospecting as a one-off batch activity instead of a daily discipline, sticking with a static ICP that doesn’t evolve, and falling into “spray and pray” outreach. 

Another pitfall is ignoring signals - reaching out without context often wastes both your time and the buyer’s. 

Poor data hygiene, like unverified emails or outdated contacts, can also damage reputation and deliverability.

#4: Where can I find leads for prospecting in the first place?

Leads can come from a mix of sources: B2B databases (Apollo, Cognism), LinkedIn searches, inbound website visitors, event attendee lists, referrals, and even your own CRM (closed-lost or inactive leads). 

Increasingly, intent data and social signals are becoming goldmines, helping you spot buyers already researching your space. 

The key isn’t just where you find them, but how quickly you act when the right signals show up.

Next steps: Turning signals into conversations

Prospecting in 2025 is no longer about volume - it’s about focus.

The teams that win are the ones who know exactly who to reach out to, why now is the right time, and how to engage across the channels buyers actually use. 

By combining proven prospecting tactics with modern, signal-driven tools, you can stop wasting cycles on cold contacts and start building warmer, more productive conversations.

Warmly helps you do exactly that. 

From uncovering anonymous visitors to orchestrating AI-powered outreach across email, LinkedIn, chat, and ads, Warmly keeps your team locked on the prospects most likely to convert.

Ready to see it in action? Book a demo with Warmly and start turning signals into pipeline today.

Read more

• AI For Personalized Marketing: How To Do It Right? - Discover how AI can turn generic campaigns into hyper-personalized buyer journeys that actually convert.
• 10 Best AI Prospecting Tools & Software in 2025 [Reviewed] - Explore the top AI tools helping sales teams find, qualify, and engage prospects faster than ever before.
• 10 Best AI Lead Generation Tools for B2B Teams [2025] - See which platforms are powering smarter, more efficient lead generation for B2B teams this year.
• AI for Sales Prospecting: How to Use It? [2025] - Learn how AI is reshaping prospecting workflows, from signal detection to automated outreach.
• AI Lead Scoring: What Is It & How To Do It Right [September 2025] - Understand how modern AI lead scoring works, and how it can help your reps focus on the hottest opportunities.
• 10 Best AI Sales Calls Tools & Software in 2025 [Reviewed] - Find out which AI sales call tools are boosting productivity, coaching reps in real time, and closing more deals.

Not all leads are created equal, and treating them like they are is one of the fastest ways to waste pipeline. 

Some are just browsing, others are mildly curious, and a few are actively looking to buy. 

The real challenge? Knowing which is which before your reps burn hours chasing the wrong ones.

That’s where predictive lead scoring comes in. 

Instead of relying on gut feel or static point systems, predictive scoring uses AI and machine learning to analyze historical data, behavioral patterns, and real-time buyer signals to rank leads by their likelihood to convert. 

The result is a smarter, faster way to prioritize the right prospects, improve sales efficiency, and align marketing and sales around what actually moves the needle.

In this article, I’ll explain all you need to know about predictive lead scoring, including a simple and actionable way of incorporating it into your sales and marketing workflows.

Buckle up, and let’s begin!

What is predictive lead scoring, and how does it work?

Predictive lead scoring is the process of using historical data, behavioral signals, and AI-powered models to assess how likely a lead is to convert, so that marketing and sales can focus on the right ones at the right time. 

Instead of fixed rule-based scoring (e.g. “+10 points if they visited the pricing page, +5 if from X industry”), predictive models dynamically learn from what actually worked in the past, and adjust as new data comes in.

The most important benefit of this approach is that it delivers something no static rules-based system can: agility. 

Predictive lead scoring learns from your actual data, surfaces hidden but powerful signals, and keeps itself aligned with how buying behavior is actually moving. 

And when you combine that with real-time intent and social signals, you can often spot high-potential leads before competitors even realize they exist.

Here’s how it works, step by step:

1. Collect and consolidate data from multiple sources: This includes firmographic/demographic info (company size, industry, job title, location), behavioral signals (website visits, downloads, email/open/click activity), CRM history (past successes & failures), and increasingly intent & social signals (e.g. someone researching topics relevant to your product, or new news about their company). 
2. Clean, enrich, and preprocess that data: Fix data quality issues (duplicates, missing fields), standardize formats (“VP” vs “Vice President”), enrich with external sources if possible, so attributes are meaningful. 
3. Attribute selection/engineering: Identify which attributes of leads are most predictive of conversion. Some attributes matter more than others (e.g. a demo request tends to carry more weight than just opening an email). Machine learning can help surface which combinations of behaviors + attributes correlate with conversion. 
4. Model training: Use historical lead outcome data (leads that converted vs leads that didn’t) to train a model. Popular approaches include logistic regression, decision trees/ensemble methods, and more advanced ML depending on data availability. The model learns patterns that correlate with success. 
5. Score assignment and ranking: Once trained, the model scores new leads (often 0-100 or similar), ranking them by likelihood to convert. Leads with high scores are flagged for priority follow-up. Medium or low might go into nurturing or monitoring. 
6. Real-time updates & adaptation: As new behavioral data arrives (e.g. they visit the site again, engage with content, trigger intent signals), the model updates the score. Also, as more outcomes (won deals/lost deals) come in, it retrains so it stays accurate even when buyer behavior or market dynamics shift.
7. Interpretation & action: Good predictive models don’t just give a number. They also explain why a lead is scoring high (which features or behaviors pushed the score up). That helps sales & marketing understand, trust, and act on the predictions. Also, higher scores can trigger workflows, such as routing leads, triggering outreach automatically, or putting leads into nurture tracks. 

What is the difference between predictive and traditional lead scoring?

Traditional lead scoring is a lot like using a checklist. 

You assign points based on predefined rules, for example, +10 if someone downloads a whitepaper, +5 if their job title matches your ICP, and +20 if they visit the pricing page. 

Once a lead crosses a threshold (say, 50 points), they’re flagged as “sales ready.”

It’s simple and transparent, but also static and manual. 

And if your rules are off - or if buyer behavior changes, as it often does - you risk chasing the wrong leads while overlooking the right ones.

Predictive lead scoring takes things further by letting AI and machine learning do the heavy lifting. 

Instead of relying on assumptions, the system analyzes historical customer data, behavioral patterns, and firmographic details to learn which signals actually correlate with conversion. 

Then, it automatically scores new leads based on those patterns, and continuously adapts as new data comes in.

Here are some key differences at a glance:

In short, traditional lead scoring tells you what you think matters, while predictive lead scoring uncovers what actually does.

How can you implement predictive lead scoring into your sales strategy?

Incorporating predictive lead scoring into your sales motion isn’t just a “set it and forget it” initiative.

It’s a transformation of how your sales and marketing teams work together, how they spot and act on intent, and how fast they move. 

Below are steps and workflows you can use, plus how platforms like Warmly help make each step smoother, faster, and more accurate.

Step 1: Align around your ICP & lead quality criteria

Predictive lead scoring is only as strong as the definition of your “ideal customer.” 

If the model doesn’t know who actually makes a great customer - not just by job title or industry, but by the deeper traits that signal real buying potential - it will struggle to separate hot leads from noise. 

Getting this right upfront prevents wasted effort and ensures your scoring model reflects reality.

To do this, start by analyzing historical data - look at both closed-won and closed-lost opportunities. 

Identify the shared characteristics of your best customers, such as:

• Industry.
• Company size.
• Seniority.
• Deal velocity.
• Behavioral patterns like demo requests or repeat visits to pricing pages. 

And it's just as important to involve both sales and marketing in this process so everyone agrees on what “sales-ready” actually means. 

This cross-team alignment makes sure the model is trained on the right signals from the start.

At Warmly, we lean on our AI-Powered ICP Identification to go beyond surface-level firmographics. 

The system uses AI to uncover the subtle traits that really define our top customers, which include all the things you’d never catch in a spreadsheet alone. 

And then, it automatically maps new leads and accounts against this enriched ICP profile, giving our predictive scoring a much stronger and more reliable foundation from day one.

Here’s an example of how it looks in practice:

Two leads might look identical in a spreadsheet - same industry, size, and title. 

But with Warmly, important nuances emerge: one contact is actually an active champion of new tech on LinkedIn, their company is expanding into Europe, and they’ve recently viewed competitor comparison pages. 

On paper, they look average; in reality, AI flags them as a high-intent, ready-to-buy lead.

Step 2: Collect, integrate, and enrich your data sources

A predictive model can’t predict well if the data behind it is incomplete or outdated. 

High-quality scoring requires a wide view, combining behavioral, demographic, CRM, and intent data. 

The more complete your picture of each lead, the better your scoring accuracy.

To get there, first you must connect all of your major systems (CRM, website analytics, email engagement data, enrichment providers, intent platforms) and clean the data before using it. 

Standardize formats, fill in missing fields, and make sure you’re not double-counting leads. 

Also, build a repeatable process so data stays current as leads interact with your brand.

Warmly makes this seamless with Real-Time Data & Signal Monitoring combined with data enrichment from 10+ providers. 

We don’t just pull static CRM records - we layer in live intent signals (like who’s researching your category or engaging with competitors). 

This ensures predictive lead scoring isn’t based only on who a lead was last quarter, but who they are right now.

For instance, a lead in your CRM might look cold based on last quarter’s activity. 

But with Warmly, you can see they’ve just engaged with competitor ads and attended a relevant webinar this week. 

So, instead of being overlooked, they’re instantly flagged as a hot lead because scoring is based on current intent, not outdated records.

Step 3: Build & train your predictive scoring model

The real value of predictive scoring lies in finding patterns humans can’t see, like which combinations of signals actually correlate with deals closing.

A model trained on your historical data can assign the right weights to actions and attributes, making the scoring process smarter than any manual ruleset.

At this point, you should use past deal outcomes to train the model. 

Test it by splitting data into training vs validation sets, and measure accuracy against actual conversions. 

And don’t stop after the first version - expect to retrain and fine-tune regularly. 

Track metrics like lead conversion rates by score tier and adjust thresholds as you go.

Warmly’s predictive scoring, for example, combines AI-driven modelling with real-time enrichment. 

Because we can see both historical patterns and current intent, our model adjusts dynamically instead of being locked to old data. 

For example, if a lead that looks “cold” on paper suddenly visits your pricing page twice in one day, Warmly will surface that shift instantly and update their score.

Step 4: Embed predictive scoring into your sales workflow

A predictive score is only valuable if it drives the right action at the right time. 

If hot leads sit idle in a dashboard, the advantage is lost. 

The key is embedding scoring into daily sales motions with automated routing, alerts, and follow-ups.

Here, start by defining clear thresholds and rules. 

For example, leads scoring above 80 go straight to sales with an SLA of 24 hours, while leads between 50-79 enter a nurture campaign. 

Set up automated workflows in your CRM and marketing automation tools so leads are routed, messaged, and nurtured consistently. 

Keep feedback loops open so sales reps can flag when a score feels off, helping refine the model.

In our workflows, we use Warmly’s Lead Routing & Notifications and the Orchestrator to ensure no hot leads slip through. 

Reps get Slack alerts the moment a high-intent lead hits the threshold, allowing them to react while the lead is still hot. 

At the same time, Warmly’s Orchestrator - which is essentially a kind of AI SDR - triggers personalized outreach sequences via email or LinkedIn automatically, so sales never miss the window of peak intent.

Try the Orchestrator’s automated outreach capabilities here:

Step 5: Monitor, iterate, and refine continuously

Buyer behavior changes constantly. 

Models that worked six months ago may drift if you don’t retrain them, and continuous monitoring ensures that your scores reflect today’s reality, not last year’s.

This is why you should regularly track conversion rates by score band, pipeline velocity, and win rates for high-scoring leads. 

If hot leads aren’t converting, investigate which signals might be misleading or whether weights need to shift. 

Also, retrain the model with fresh data at least quarterly, and bring in sales feedback to validate changes.

Warmly’s dashboards make it easy to see how different score ranges are performing in real time. 

Because we combine signal monitoring with predictive scoring, we’re always learning from the latest buyer behavior - not just the historical patterns. 

That means the model improves continuously, keeping pace with changing markets and buyer intent.

Workflow example you can copy/paste: From prospect to handoff

Here’s a sample flow of how a well-implemented predictive lead scoring process can look using Warmly’s tools:

1. New leads enter via your website/forms/purchase interest → data flows into CRM + Warmly.
2. Warmly enriches the lead (firmographics + social intent + behavior + ICP fit).
3. Warmly’s model assigns a predictive score in real-time.
4. If the score crosses a “hot” threshold, a hot lead alert is sent to SDR / sales in Slack / via routing rules. The SDR is prompted to initiate outreach immediately.
5. If the lead is mid-score, they are dropped into a nurture sequence / personalized follow-ups powered by Warmly’s Audience Building / Marketing Ops / Orchestrator.
6. Sales & marketing review performance weekly/monthly. Leads flagged “hot” but not buying are analyzed to see what signal they missed; model adjusted or thresholds tweaked.

What are the best predictive lead scoring tools in 2025?

Choosing the right predictive lead scoring tool can make the difference between chasing dead ends and focusing on buyers who are truly ready to convert. 

In 2025, the best platforms don’t just crunch historical data - they combine AI, intent signals, and automation to help sales and marketing teams act faster and smarter. 

Below, we’ve rounded up the top tools leading the way, starting with Warmly.

1. Warmly

Best for: Growth-oriented B2B companies needing real-time buyer intent, high velocity outreach, and tight alignment between marketing & sales.

Warmly is a lead scoring & intent platform that combines real-time person/account signals with a wide range of AI-driven features, including ICP (Ideal Customer Profile) matching, enrichment, and automation. 

The best part is that it doesn't just score leads - it helps you act on them (through routing, outreach, and nurturing) using up-to-the-minute “warm” signals. 

Warmly’s approach is built for speed and relevance, especially when timing matters.

Standout features

• Real-time data & signal monitoring: Warmly ingests signals from multiple sources (website behavior, competitor tracking, social intent, etc.) and updates scores dynamically, so your reps see who’s heating up right now rather than relying only on old CRM data.
• AI-powered ICP identification: Goes deeper than just job title/industry, as Warmly uses AI to find the traits among your best customers, then identifies new leads/accounts that match that richer profile.
• Lead routing & notifications: Automatically routes hot leads (above threshold) and sends real-time alerts (e.g. via Slack or CRM) so sales can engage immediately.
• Orchestrator: Warmly’s AI SDR sequence tool triggers personalized outreach via email and LinkedIn when intent thresholds are met, so follow-ups happen with less manual effort.
• Coldly database: Warmly’s always-refreshed database of 200M+ accounts and contacts ensures predictive scoring is paired with the right data from the start. With daily validation, CRM enrichment, and 25+ advanced filters, your team can quickly build precise prospect lists and keep lead data fresh, so scores stay accurate and outreach never relies on stale info.

Pricing

Warmly offers three core plans, so your GTM team can choose the right mix of signals, automation, and AI engagement. 

All plans are billed annually, with optional add-ons for even deeper automation.

1. AI Data Agent (starts at $10,000/year): Includes 10,000 monthly credits, person-level web visitor de-anonymization (RB2B + Vector), access to all Warmly Signals (1st, 2nd & 3rd party), CRM integrations (Salesforce, HubSpot), Slack/Teams lead alerts, 100+ sales & marketing integrations, webhook/CSV exports, and access to the Coldly Contact Database with unlimited emails and LinkedIn profiles.
2. AI Outbound Agent (starts at $16,000/year): Includes everything in AI Data Agent plus native LinkedIn automation, outbound marketing automation, email/domain warmup, the ability to push leads into sequencers like Salesloft or Outreach, sync leads into ad audiences, and advanced lead routing with custom CRM fields.
3. AI Inbound Agent (starts at $22,000/year): Includes everything in AI Data Agent plus Warm AI Chat, AI chatbot & live video chat, Warm Offers (intent-powered pop-ups), Warm Calling (instant video calls), and advanced lead routing with custom CRM fields.

The optional add-ons include Mobile Phone Number Enrichment, AI Outbound SDR, and AI Inbound Lead Caller.

Note: The AI Data Agent plan also has a monthly plan available, with the pricing starting at $900/mo.

2. MadKudu

Best for: B2B SaaS and growth-stage companies that want greater insight into lead quality by combining behavioral data with firmographic fit.

MadKudu is a predictive lead scoring tool that helps marketing and sales teams refine lead qualification by applying data science to identify both lead fit (who they are) and lead interest/behavior (what they’re doing). 

It surfaces high-potential leads and automates routing and workflows based on dynamic signals. 

Standout features

• Behavioral + fit scoring: MadKudu evaluates both historical behavior (like content interaction, website visits, product usage) and profile data (company size, industry, contact role) to give a well-rounded score. 
• Signal-based prioritization: It captures real-time or near real-time signals (e.g. engagement, browsing, form submissions) to bump leads when they show buying intent. 
• Adaptive scoring models: It retrains and refines scoring over time, incorporating closed-won / closed-lost data to make scores more predictive.

Pricing

MadKudu doesn’t disclose its pricing.

For more information, you’ll have to contact its team.

3. OneShot.ai 

Best for: Teams that want personalization & automation built in along with predictive scoring, especially in outbound or multi-channel motions.

OneShot.ai is an AI-powered outbound sales and prospecting platform built to help B2B teams find, prioritize, and engage with high-potential leads more effectively. 

It combines intelligent lead scoring with data enrichment and multichannel outreach, so that outreach feels personalized rather than generic, even when it's scaled.

Standout features

• Insight Agent: AI-driven feature that manages in-depth research and auto-enrichment of leads.
• Persona Agent: Psychographically segments prospects for more precise targeting and predictive analysis.
• Personalization Agent: Crafts and sends custom messages across channels like email, LinkedIn, and voice mail.

Pricing

OneShot.ai offers three tiers, each designed for different levels of prospecting needs - from individuals running highly personalized outreach to teams that want fully autonomous AI-driven prospecting at scale:

1. AI Sidekick (custom pricing): Designed for individuals or small teams focused on 1:1 personalized outreach. Includes AI-powered research, hyper-personalized emails, LinkedIn invites and InMails, basic AI assistance, integrations with LinkedIn, HubSpot, Apollo, Salesloft, and Outreach, and support for manual, highly personalized workflows.
2. Scaled Research & Messaging (custom pricing): Built for teams scaling outreach across thousands of prospects with minimal setup. Includes everything in AI Sidekick plus custom prompting for large-scale campaigns, workflow automation for outreach, medium-scale delivery optimization, up to 2,000 monthly AI-generated messages, and seamless integration with sales tools.
3. Fully Autonomous Prospecting ($1,995/month): Best for teams of any size that want outbound prospecting handled entirely by AI. Includes everything in Scaled Research & Messaging plus fully autonomous 24/7 prospecting, AI-driven sequencing and delivery optimization for the highest response rates, zero manual work required, up to 2,000 autonomous leads per month, advanced analytics, access to a database of 400M+ contacts, and full CRM integrations for hands-free workflows.

4. 6sense

Best for: Larger & mid-market B2B organizations with ABM or where identifying anonymous buyer intent & early signals matters greatly.

6sense emphasizes discovering "unknown buyers" early via web intent, anonymous research, enrichment of account / contact data, and predictive analytics to prioritize targets. 

It’s more heavyweight than simple scoring but powerful in spotting opportunity earlier.

Standout features

• Rich data & account enrichment: Deep firmographic & technographic enrichment to build fuller account/lead profiles.
• Prioritization dashboards: Give reps a constantly updated, 360° view of deals, accounts, and leads, so they can spot opportunities in real time and know exactly which accounts to focus on next.
• Dynamic audience building: Use 80+ segmentation filters to define your ICP and automatically adjust account lists in real time based on signals like buying stage, revenue changes, or intent keywords.

Pricing 

6sense has a free plan that provides 50 credits/month, Chrome Extension, list builder, sales alerts, and company and people search.

When it comes to its paid options, there are three to choose from:

1. Sales Intelligence + Data Credits + Predictive AI: The most comprehensive package, includes all of 6Sense’s features, such as predictive AI models, scores, and dashboards, sales Copilot, AI recommendations, company and contact insights, alerts, automated workflows, etc.
2. Sales Intelligence + Data Credits: Includes access to some features related to sales (e.g., sales Copilot, AI writer, etc.) and data (limited company and contact insights).
3. Sales Intelligence + Predictive AI: Also includes access to some features related to sales and some regarding predictive AI modules (e.g., predictive scoring and dashboards).

However, 6sense doesn’t disclose actual prices for any of the packages.

You’ll have to contact its sales for a custom quote.

Before you reach out to 6sense, explore our in-depth pricing review - it breaks down what you can expect to pay and which plans deliver the most value.

FAQs

#1: Does predictive lead scoring work in sales?

Yes!

Predictive lead scoring helps sales teams focus on the prospects most likely to convert by analyzing historical outcomes and real-time intent signals. 

Instead of wasting time on low-fit leads, reps can prioritize high-potential accounts, improve efficiency, and boost win rates.

#2: What are the benefits of predictive lead scoring?

The main benefits are accuracy, efficiency, and alignment. 

By letting AI uncover the patterns behind your best customers, predictive scoring removes guesswork and bias, shortens sales cycles, increases conversion rates, and ensures sales and marketing teams agree on what a “qualified” lead really looks like.

#3: What is the difference between predictive lead scoring and predictive analytics?

Predictive lead scoring is a specific application of predictive analytics. 

While predictive analytics can forecast outcomes across many areas (like churn, demand, or revenue trends), predictive lead scoring focuses solely on ranking leads by their likelihood to convert, helping GTM teams prioritize pipeline.

#4: How much data would I need to start with predictive lead scoring?

The more historical data you have, the more accurate your model will be. 

As a rule of thumb, a few thousand lead records (with clear outcomes like closed-won or closed-lost) provide enough to start training a reliable model. 

That said, modern platforms like Warmly can combine your CRM history with third-party intent and real-time signals, making it easier to get value even if your dataset is smaller.

Next steps: Put predictive lead scoring into action

Predictive lead scoring isn’t just a smarter way to qualify leads.

Essentially, it’s the key to making sure your team spends time where it matters most. 

By combining historical data with real-time signals, you can prioritize the right buyers, shorten sales cycles, and make sales and marketing work in sync.

The logical next step is moving from theory to practice. 

Start by aligning on your ICP, connecting the right data sources, and making predictive scoring part of your daily workflows. 

From there, it’s about acting fast when intent signals fire because timing is everything.

That’s exactly where Warmly comes in.

With AI-powered ICP identification, real-time signal monitoring, and automated routing and outreach, Warmly helps you not only score leads but engage them at the perfect moment.

Ready to stop guessing and start winning with predictive lead scoring? 

Book a demo with our team today and see how you can easily turn intent into pipeline.

Read more

• AI Lead Scoring: What Is It & How To Do It Right [September 2025] - Discover how AI is transforming lead qualification and learn the exact steps to make it work for your pipeline.
• 10 Best AI Lead Generation Tools for B2B Teams [2025] - The ultimate roundup of tools that actually deliver leads (not noise) for modern B2B teams.
• The Complete B2B MarTech Stack That We'd Use In 2025 - See the exact stack we’d bet on to run high-performing, AI-driven marketing in 2025.
• 10 Best Buyer Intent Tools & Software In 2025 - Find out which platforms reveal who’s ready to buy, and how to act on those signals before competitors do.
• How to Use An AI Chat for Lead Generation in 2025? - Learn how AI chat can turn casual site visitors into qualified leads with real buying intent.
• GTM Intelligence: Definitions, Use Cases & Software [2025] - Your guide to understanding GTM intelligence and the tools that give teams a real competitive edge.

Your pipeline’s full, but here’s the problem: not every lead is worth your reps’ time.

Some are just kicking the tyres. Others are days away from signing. 

How do you know which is which?

That’s where lead scoring comes in.

Done right, it keeps sales focused on the hottest opportunities, while marketing knows exactly when to pass leads over. 

The result? Higher conversion rates, shorter sales cycles, and better alignment across your GTM teams.

But today, lead scoring isn’t just about adding points for a pricing page visit or subtracting them for a career page click. 

As the business landscape became more complex, so did scoring methods and software.

That's why, in this guide, I’ll cover everything you need to know, including:

• What lead scoring is and why it matters.
• The different models you can use.
• Actionable playbooks.
• The role of AI lead scoring software.

Let’s dive in!

What is lead scoring?

Lead scoring is the process of ranking and prioritizing prospects based on how likely they are to become customers. 

Instead of treating every inbound form fill, demo request, or LinkedIn click the same, lead scoring helps you separate the “just curious” from the “ready to buy.”

It works by assigning points (positive or negative) to specific attributes and behaviors. 

For example, a decision-maker who downloads your pricing guide might score high, while a student browsing your blog might score low. 

Once a lead reaches a certain threshold, they’re flagged as sales-ready, giving reps a clear signal to reach out.

The benefit? Sales focuses on the right conversations at the right time, marketing knows when to hand off leads, and your pipeline gets healthier without wasted effort.

How do you calculate a lead score?

Here’s a simple example of how basic lead scoring works in practice. 

Start by looking at your past customers and identifying the actions and traits they had in common. 

Then, assign points to those behaviors and attributes to reflect how closely a new lead matches your ideal profile.

Once a lead’s total score passes your sales-qualified threshold (say, 60 points), they’re handed to sales. 

This kind of scoring model makes it easy to see at a glance who’s most likely to convert, and who still needs nurturing.

What are the different lead scoring models?

Not every company scores leads the same way, and that’s by design. 

The right model for you depends on factors like:

• Your sales cycle length: Longer cycles with multiple stakeholders often benefit from predictive or intent-based scoring, while shorter cycles may do fine with behavioral scoring.
• Lead volume: High-volume inbound funnels usually need AI or negative scoring to separate real buyers from noise, while lower-volume funnels can rely on simpler demographic or engagement models.
• Data availability: If you have access to robust intent data or CRM history, predictive scoring is powerful. If not, firmographic and behavioral scoring may be the most practical starting point.
• Alignment with your ICP: The closer your model maps to your ideal customer profile (company size, industry, buying role), the more effective it’ll be at surfacing high-quality leads.

With that in mind, here are the most common lead scoring models:

1. Demographic/firmographic scoring: Based on who the lead is (job title, company size, industry, region). 
2. Behavioral scoring: Based on what the lead does (site visits, downloads, webinar attendance). 
3. Engagement scoring: Focused on frequency and depth of interaction (social activity, repeat visits, email clicks). 
4. Intent-based scoring: Uses first- and third-party data to spot when buyers are actively researching your category.
5. Negative scoring: Deducts points for disqualifiers (competitors, students, job seekers) so sales doesn’t waste time.
6. Predictive/AI scoring: Applies machine learning to historical data to forecast conversion likelihood. 

In practice, most companies blend several of these models - or evolve from simple demographic and behavioral scoring into AI-powered approaches - as their data and GTM maturity grow.

How can you incorporate lead scoring into your sales motion?

Lead scoring is only useful if you embed it tightly into your day-to-day sales workflow. 

Here’s how to do that better, faster, and more intelligently:

1. Define your score thresholds 

Start by setting clear rules for what counts as hot, warm, and cold.

For example, leads scoring above 80 become Sales Qualified, those between 50-80 go into nurturing, and those below 50 might require enrichment or retargeting.

Warmly makes scoring far more precise by fusing person-level signals across three streams - website intent (first-party), third-party intent, and social intent - and evaluating each contact/account against your ICP in real time. 

Let’s take a quick look at the signals Warmly tracks and why it matters:

1. Website intent (first-party): Warmly de-anonymizes your traffic (on average, revealing ~15% of contacts and 65% of visiting companies) and syncs those identities and sessions back to your CRM.

That means scoring is based on actual, concrete, high-intent behaviors on your site (e.g., visiting pricing and product pages, repeat visits, etc.) and updates instantly while the visitor is still active.

You can also trigger alerts the moment a known high-intent account is browsing, so reps act while interest is fresh. 

2. Third-party intent: Warmly integrates Bombora Buyer Intent, combining off-site research activity (topic surges across the B2B web) with your on-site behavior and firmographic fit to highlight accounts that are actively in-market right now.

The value here is timing: third-party intent often lights up before a buyer ever reaches your site, so your score gets an early boost on accounts that are heating up, not just the ones already clicking around your pages. 

3. Social intent: With Social Signals, Warmly monitors real buyer conversations on LinkedIn and other social channels (e.g., who’s posting about your space, commenting on competitor content, or mentioning your brand), then lets you build targeted lists and orchestrations from those high-intent moments.

These signals roll into the score and can auto-trigger outreach or ads, so your team jumps into live threads and ongoing discussions instead of cold starting. 

4. Person-level enrichment & fit: All of the above is joined with firmographic and behavioral enrichment (company, role, activity) so your score reflects fit and readiness together, and not just clicks.

This is how Warmly elevates the right people at the right accounts, not just the noisiest browsers.

As a result, Warmly will accurately distinguish between a recurrent visitor that fits your ICP and goes to high-intent pages, such as pricing, and a recurrent visitor that goes to your blog only, scoring each accordingly.

That way, your “hot” bucket always reflects actual reality instead of guesswork.

Get a closer look at Warmly’s Bombora-powered insights to see what they’re all about:

2. Automate routing the moment a threshold is crossed

Don’t wait for manual review. 

When a lead crosses a threshold (say, hits 80), send it straight to the right rep, partner with Slack or email alerts, and tag them in your CRM so reps know “this lead is ready.”

We use it in our workflows with Warmly’s 24/7 help.

The platform checks that the lead not only matches our ICP but also exhibits clear intent signals, like repeat pricing page visits, surging research activity, or engagement on LinkedIn, as I explained above. 

And when a lead tips into “Hot,” Warmly takes over instantly:

1. Intelligent routing: Leads are automatically assigned to the right AE based on preset rules (territory, account ownership, deal size, etc.), so there’s never a question of “who should follow up.”
2. Real-time notifications: At the same time, Warmly pushes a Slack alert directly to the assigned rep. This isn’t just a name and email, as it comes annotated with the why behind the score: “Hot Lead - Director of Ops at [Target Account]. Scored 85 after visiting pricing twice + active in LinkedIn thread on ‘delivery optimization.’”
3. CRM sync: Warmly updates the lead’s record in Salesforce or HubSpot with the score and the top signals that drove it, so the entire GTM team sees the same context.

The effect is powerful: reps get context-rich alerts at the exact right moment, they can prioritize with confidence, and no high-value lead ever slips through the cracks.

3. Set follow-up cadences & workflows by score

Each score band should have its own playbook, so reps never wonder what to do next.

For example:

• Hot: direct outreach, demo booking, or even a Warmly “Warm Call” while they’re live on your site.
• Warm: short nurture with targeted content, triggered automatically by Warmly’s workflows.
• Cold: retarget with ads or enrich further until they fit your ICP.

Warmly can help here too, as it doesn’t just stop at scoring a lead.

Instead, it turns that score into action by linking it directly with multi-channel, trigger-based outreach workflows.

Here’s what it can do:

1. Signal-based automation: You can set rules so that when a prospect crosses a certain score, outreach begins automatically.

For example: if someone from your target account visits the pricing page twice, Warmly immediately triggers a tailored outbound sequence (like a LinkedIn DM paired with a personalized email) without waiting on manual intervention.

2. Automatic personalization & follow-up: Each message Warmly sends is tailored using the lead’s signals, ICP fit, and whether they’re already in a sequence.

It also handles follow-ups automatically, increasing outbound volume and response rates without overwhelming your team.

3. Live engagement with “Warm Calls”: If the lead is still on your site, Warmly enables real-time engagement. Reps can see who’s browsing, then launch a live video chat or instant message.

What might have been a cold lead yesterday becomes a warm conversation in the moment of intent.

In short, Warmly turns “lead score = number” into “lead score = next best action” across email, LinkedIn, chat, and live engagement. 

It’s how teams scale targeted outreach without scaling headcount.

What are the best lead scoring tools on the market in 2025?

With so many tools out there claiming to turn leads into revenue gold, choosing the right one can make or break your sales motion. 

In 2025, the winners aren’t just those with good scoring algorithms - they’re the platforms that combine rich intent signals, real-time action, and AI agents that can do more than just alert.

Below, you’ll find a comparison of top lead scoring tools that stand out today, each excelling in different strengths. 

I’ll cover what they’re best suited for, what makes them unique, and how their pricing stacks up, so you can match capability to your team’s level and strategy.

1. Warmly

Best for: Teams that want real-time, multi-signal lead scoring combined with AI agents that don’t just score leads but also take the next step by engaging, routing, and orchestrating outreach automatically.

Warmly is a full AI Agentic GTM platform that blends person-level intent signals (website, social, third-party) and website visitor identification with AI agents, letting you cover your entire GTM pipeline.

The platform can identify ICP-fit buyers, assign scores in real time, and then trigger the right play automatically, including alerting reps, launching outbound sequences, or even engaging website visitors via chat.

Standout features

• AI SDR Agent: Acts as an always-on SDR, monitoring signals and launching multi-channel sequences (email + LinkedIn) on behalf of reps to book meetings while your team sleeps.
• AI Marketing Ops & Demand Gen Agents: Turn lead scoring into dynamic campaigns with syncing ad audiences, triggering warm-offer pop-ups, or personalizing nurture paths based on score changes and buyer behavior.
• Warm AI Chat & Warm Calls: Engage site visitors live with AI chat or video calls, qualify them instantly, and connect hot buyers directly to sales while they’re active.
• Multi-signal enrichment & ICP scoring: Combines website de-anonymization, Bombora buyer intent, and social signals into a single, continuously updated score.
• Automated alerts & routing: Hot leads are instantly routed to the right rep with Slack/CRM alerts annotated with the exact signals that drove the score.

Pricing

Warmly offers three core plans, so your GTM team can choose the right mix of signals, automation, and AI engagement. 

All plans are billed annually, with optional add-ons for even deeper automation.

1. AI Data Agent (starts at $10,000/year): Includes 10,000 monthly credits, person-level web visitor de-anonymization (RB2B + Vector), access to all Warmly Signals (1st, 2nd & 3rd party), CRM integrations (Salesforce, HubSpot), Slack/Teams lead alerts, 100+ sales & marketing integrations, webhook/CSV exports, and access to the Coldly Contact Database with unlimited emails and LinkedIn profiles.
2. AI Outbound Agent (starts at $16,000/year): Includes everything in AI Data Agent plus native LinkedIn automation, outbound marketing automation, email/domain warmup, the ability to push leads into sequencers like Salesloft or Outreach, sync leads into ad audiences, and advanced lead routing with custom CRM fields.
3. AI Inbound Agent (starts at $22,000/year): Includes everything in AI Data Agent plus Warm AI Chat, AI chatbot & live video chat, Warm Offers (intent-powered pop-ups), Warm Calling (instant video calls), and advanced lead routing with custom CRM fields.

The optional add-ons include Mobile Phone Number Enrichment, AI Outbound SDR, and AI Inbound Lead Caller.

Note: The AI Data Agent plan also has a monthly plan available, with the pricing starting at $900/mo.

2. 6sense

Best for: Large-enterprise and ABM (Account-Based Marketing) teams who need deep predictive analytics, account-level intent, and sophisticated workflows across marketing + sales. 

6sense is a revenue intelligence platform that uses AI + big data to help teams see buyer intent (both on-site and off-site), predict which accounts are likely to convert, and trigger workflows or alerts based on those signals. 

It’s built for scaling account-based strategies, with rich features for intent detection, hierarchical account views, and predictive scoring.

Standout features

• Predictive & real-time scoring: Continuously updates scores as new data/behavior comes in and uses machine learning to surface what accounts are heating up. 
• Account-level intent signals & hierarchy: Tracks activity at the account level, discovers buying groups/stakeholders, and monitors off-site behavior (e.g., comparison research, content consumption) before those leads show up in your system. 
• Intelligent workflows & alerts: When certain thresholds are met (e.g. intent surge, activity spike), 6sense can trigger internal alerts, routing, and even recommendations for outreach. 

Pricing

6sense has a free plan that provides 50 credits/month, a Chrome Extension, a list builder, sales alerts, and company and people search.

When it comes to its paid options, there are three to choose from:

1. Sales Intelligence + Data Credits + Predictive AI: The most comprehensive package, includes all of 6Sense’s features, such as predictive AI models, scores, and dashboards, sales Copilot, AI recommendations, company and contact insights, alerts, automated workflows, etc.
2. Sales Intelligence + Data Credits: Includes access to some features related to sales (e.g., sales Copilot, AI writer, etc.) and data (limited company and contact insights).
3. Sales Intelligence + Predictive AI: Also includes access to some features related to sales and some regarding predictive AI modules (e.g., predictive scoring and dashboards).

However, 6sense doesn’t disclose actual prices for any of the packages.

You’ll have to contact its sales for a custom quote.

Before you reach out to 6sense, explore our in-depth pricing review - it breaks down what you can expect to pay and which plans deliver the most value.

3. Cognism

Best for: Companies needing high accuracy in B2B data, especially in the UK/EU region (strong compliance, verified contact data, off-site intent signals), where data quality and regulation matter.

Cognism is a sales intelligence platform with a strong emphasis on GDPR/CCPA compliance, phone-verified contact data, intent data, enrichment, and prospecting tools. 

It’s more of a data enrichment driven platform than a full outbound engagement orchestration.

Standout features

• Verified & compliant contact & company data: Their data is highly cleaned, phone numbers/mobile, firmographics, with verification, which is valued especially in regulated contexts. 
• Intent data + analytics: Includes intent signals (e.g. Bombora), target market analytics. Helps you discover accounts showing behavior that correlates to being in market. 
• Chrome extension: Lets you pull lead intelligence from LinkedIn and LinkedIn Sales Navigator search results.

Pricing

Cognism doesn’t offer standardized, one-size-fits-all pricing. 

Instead, its packages are customized based on each customer’s requirements. 

What’s clear is that there are two main data tiers to choose from: Platinum and Diamond, with Diamond offering higher accuracy thanks to multiple verification layers. 

Pricing also includes a flat platform fee that covers onboarding, support, maintenance, and setup. 

However, for exact figures, you’ll need to connect directly with Cognism’s sales team.

4. Apollo.io

Best for: Teams (SMBs to midmarket) wanting to combine lead data + engagement + automation in one platform, especially for US markets.

Apollo.io offers a large contact/corporate database, built-in email sequencing, CRM integrations, some level of intent signals and lead scoring. 

This makes it a solid option for volume and outbound sales automation.

Standout features

• Massive B2B contact & company database: Apollo gives access to over 275M contacts and 70M companies, complete with emails, phone numbers, and firmographic filters to help you build targeted lists fast.
• Built-in outbound sequencing: Launch and manage email sequences, calls, and LinkedIn tasks directly from Apollo without needing a separate sequencer.
• Intent signals & buying triggers: Track activity such as job changes, funding events, or hiring spikes to prioritize leads showing stronger buying intent.

Pricing

Apollo has a free forever plan that includes 100 email and mobile phone finder credits, basic filters and prospecting, and two sequences.

If you need more, you can upgrade to one of three paid plans:

1. Basic: $59 per user per month.
2. Professional: $99 per user per month.
3. Organization: $149 per user per month.

FAQs

#1: Does lead scoring really work in sales?

Yes - when done well, lead scoring helps sales teams focus on high-intent opportunities instead of wasting time on low-quality leads. 

It reduces guesswork, improves conversion rates, and aligns sales and marketing on who’s truly ready to buy.

#2: Should I choose a predictive or a rule-based lead scoring model?

Rule-based models are a good starting point because they’re simple and transparent. 

Predictive models, powered by AI, are better if you have enough historical data, as they automatically surface patterns you might miss. 

Many teams use a hybrid approach: rules for transparency, predictive for scale.

#3: What should I keep in mind when implementing lead scoring into my workflows?

Define clear thresholds for what counts as “hot,” “warm,” and “cold.” 

Make sure your CRM and sales tools are integrated so scores trigger actions automatically. 

And review your scoring criteria regularly. Buyer behavior changes, and your model should adapt.

#4: With which sales workflows can I combine lead scoring?

Lead scoring can plug into routing, automated outreach sequences, ad audience syncing, inbound chat, and even live engagement. 

In other words, it works best when it doesn’t just score leads but also drives the next step in your GTM playbook.

Next steps: Turn scoring into action with Warmly

Lead scoring only pays off when it’s more than a number. 

The real impact comes from embedding it into your sales motion by routing the right leads to the right reps, triggering personalized outreach the moment interest peaks, and giving your team the confidence to prioritize with precision.

That’s exactly what Warmly was built for. 

With real-time multi-signal scoring, AI Agents that orchestrate next steps automatically, and seamless routing into your CRM and Slack, Warmly helps GTM teams close the gap between “this lead looks good” and “this lead just booked a meeting.”

If you’re ready to stop guessing and start converting with intelligence, it’s time to see Warmly in action.

Book a demo with Warmly today and discover how AI-powered lead scoring can fill your pipeline with the right conversations at the right time.