A strong AI lead scoring platform can help you prioritize high-quality leads, reduce wasted effort, and ensure your team spends time where it matters most.
In this guide, I’ll go over the 10 best AI-powered lead scoring software solutions designed to help you identify sales-ready leads, automate qualification, and drive predictable growth.
TL;DR
- Warmly offers the best AI lead scoring software with advanced buyer intent signals, real-time lead prioritization, and intelligent routing that turns intent into action.
- Prospecting-focused tools like Apollo and Seamless AI are ideal for teams that need a lead scoring tool with scalable outbound personalization.
- On the other hand, enrichment and predictive tools like Clearbit and MadKudu can help you enrich inbound leads, build custom scoring models, and predict which prospects are most likely to convert.
But before diving in, I want to go over the key factors to consider when buying AI lead scoring software:
What are the factors to consider when evaluating AI lead scoring tools
The main factors to consider when evaluating AI lead scoring tools are predictive model performance and its explainability, the quality and connectivity of your data, its customization and segmentation capabilities, and the tool’s cost.
Let’s go over each one of them in detail: ⬇️
#1: Predictive performance and explainability
If I were you, I’d start by assessing how well the model actually predicts outcomes for your business.
➡️ Equally important here is explainability: you need to trust and act on a score, so the tool should show feature importance, a clear rationale for high and low scores, and reasoning of what would change this lead’s score.
During a product demo, ask whether you can validate the model on a holdout set and see per-segment performance (e.g., by industry or deal size).
#2: Data inputs, quality, and integrations
A lead score is only as good as the inputs.
This is why you should evaluate what data the tool uses (e.g., CRM activities, web behavior, enrichment data, engagement signals, and product usage) and how easily it ingests them.
If I were you, I’d check how missing or noisy fields are handled, and whether the vendor offers built-in enrichment or relies on your sales intelligence providers.
💡 Also, you should verify prebuilt connectors (Salesforce, HubSpot, Marketo, GA, product analytics) and whether you can map custom fields without complex engineering.
#3: Customization and segmentation capabilities
You’ll want the scoring logic to reflect your different GTM motions, such as inbound vs. outbound, marketing-qualified vs. product-qualified leads. I’d recommend you check if you can create multiple models or scoring profiles.
Look for the ability to add your own business rules (e.g., disqualify if contract size is less than $10,000/year) and weight signals.
➡️ Also, confirm whether non-tech-savvy users can tweak rules and whether your data team can bring their own models or formulas. A one-size-fits-all score rarely matches nuanced GTM strategies.
#4: Pricing structure
Last but not least, AI lead scoring tools can vary in how they charge your enterprise, so you’ll want a pricing model that aligns with both your scale and your maturity.
Typical pricing models include:
- Per-user pricing, which works for smaller teams but can get expensive at scale.
- Usage-based pricing, where you pay based on records, workflows, or data volume processed.
- Tiered or feature-based pricing, where advanced analytics or automation modules cost extra.
➡️ Hybrid models are also common in AI-powered sales tools from what I’ve seen (e.g., a base platform fee plus additional charges for integrations or data enrichment).
What are the best AI lead scoring tools on the market?
The best AI lead scoring tools on the market are Warmly with its advanced buyer intent signals and intelligent routing, Apollo, and Seamless.
Here’s a breakdown:
| Tool | Use Case | Price |
|---|
| Warmly | Signal-based revenue orchestration: ICP modeling, real-time lead prioritization, routing, and live engagement. | AI Data Agent: from $10,000/yr; AI Inbound Agent: from $16,000/yr; AI Outbound Agent: from $22,000/yr. |
| Apollo | AI-powered outbound prospecting, lead scoring, and personalized outreach. | Free plan (100 credits); Basic: $59/user/mo; Professional: $99/user/mo; Organization: $149/user/mo. |
| Seamless AI | Real-time B2B lead generation and enrichment with verified contact data. | Free plan (50 credits); Pro: Contact sales; Enterprise: Contact sales. Some AI features are paid add-ons. |
| Keyplay | Custom lead scoring and intent signals for ICP-driven segmentation. | Free forever plan; Growth: $12,000/yr; Scale: Custom pricing. |
| Clearbit | Real-time lead enrichment and lightweight scoring workflows. | Volume-based pricing; add-ons (Forms, Advertising, Capture) cost extra. Contact sales for details. |
| Lusha | B2B contact data enrichment and AI-powered prospecting. | Free (40 credits, 1 user); Pro: from $22.45/mo; Premium: from $52.45/mo; Scale: Custom pricing. |
| Cognism | Accurate global B2B contact data for sales and marketing outreach. | Platinum & Diamond plans with custom pricing. Contact sales for a quote. |
| Datanyze | LinkedIn-based prospecting with contact capture and technographics. | Free 90-day trial (10 credits/mo); Nyze Pro 1: $21/mo; Nyze Pro 2: $39/mo. |
| LeadGenius | Precision B2B data with custom, human-verified datasets tailored to campaigns. | Custom pricing; review sites suggest starting around $20,000/yr and scaling higher depending on volume. |
| MadKudu | Predictive lead scoring with fit + intent models for inbound-heavy funnels. | Custom pricing. Book a demo for a quote. |
#1: Warmly
Warmly offers the best AI lead scoring tool on the market with its advanced buyer intent signals and real-time lead prioritization.
But it isn’t just another lead scoring tool. It’s a full-stack AI GTM engine that helps your team identify, prioritize, and convert high-quality leads faster.
Unlike traditional systems that rely solely on firmographics or generic fit scores, Warmly uses advanced AI agents to build custom ICP models, monitor real-time buying signals, and trigger intelligent routing workflows.
This helps you alert the right sales rep at the exact right moment.
Features
- AI-powered ICP identification: Warmly uses AI to continuously analyze historical wins and surface the true patterns behind your best customers, helping you define your ICP based on real customer traits, beyond demographics.
- Real-time signal monitoring: Our platform combines warm lead signals, firmographics, and intent data from 10+ enrichment sources. Scores update in real-time with no lag or guesswork.
- Intelligent lead routing & alerts: The tool routes hot leads instantly to the right rep and triggers Slack alerts so your team can engage while interest is high.
- AI-orchestrated outreach workflows: Automatically direct every lead to the next best step based on their real-time intent, whether that’s a personalized outbound sequence, a tailored ad campaign, or an instant on-site offer.
Warmly’s Integrations
Warmly integrates with a wide range of CRMs and sales platforms, including:
- HubSpot CRM.
- OpenAI.
- Slack.
- Apollo.
- Outreach.
- Demandbase.
- RB2B.
- Clearbit.
- People Data Labs.
- And more.
💡 For example, you can use Warmly’s visitor identification software with HubSpot to alert your sales team the moment a known prospect arrives on the site.
With the HubSpot browser cookie, you can prioritize conversations with the leads who have shown the most engagement with your HubSpot campaigns.
In addition to native integrations with several lead intelligence platforms, Warmly provides a Warm Bundle: partner discounts for over 25 sales, marketing, and GTM tools.
This way, your SDRs can access many relevant tools and combine them with Warmly at a fraction of their usual price.
Pricing
Warmly’s pricing is modular and component-based.
You can choose the components that best match the needs of your business, as components are priced by output and not just by a monthly fee.
There are 3 paid product plans that you can choose from:
- AI Data Agent (Starts at $10,000/yr), which includes 5,000 credits, person-level web visitor de-anonymization (RB2B + Vector data), CRM integration, and access to our Coldly Contact Database.
- AI Inbound Agent (Starts at $16,000/yr), which includes all AI Data Agent features, 10,000 credits, Intent-powered pop-ups (Warm Offers), AI chatbot & live video chat, and lead routing.
- AI Outbound Agent (Starts at $22,000/yr), which includes 10,000 credits, automated signal-based outbound orchestration, email automation, LinkedIn automation, and email warmup.
➡️ Warmly’s pricing is ideal for larger SMB and MM companies with a growing or mature GTM motion with SDR, sales, and marketing functions.
Pros & Cons
✅ Identifies companies and individuals visiting your website.
✅ Enriches each identified lead with detailed B2B intelligence and reveals intent data.
✅ Versatile sales orchestration options.
✅ Live sales engagement capabilities.
✅ Reveals who your hottest leads are right now.
❌ Pricing is modular.
#2: Apollo
Best for: Teams seeking an all-in-one platform combining AI-driven lead scoring with sales engagement.
Similar to: Seamless AI.
Apollo leverages AI to prioritize prospects based on intent signals, engagement, and firmographic fit.
The platform’s deep database and sequencing tools help reps focus efforts on high-quality leads while automating outreach.
Features
- With real-time AI lead scores, Apollo helps prioritize high-value leads, enabling teams to focus on prospects most likely to convert.
- Apollo's AI surfaces the right personas, companies, and buying signals instantly, allowing teams to focus on strategy rather than manual research.
- Personalized outreach: The platform's AI assists in crafting personalized emails, incorporating company news and insights to match your brand voice, enhancing engagement rates.
Pricing
Apollo’s pricing has a free forever plan that includes 100 email and mobile phone finder credits, basic filters and prospecting, and two sequences.
If you need more, you can upgrade to one of three paid plans:
- Basic: $59 per user per month.
- Professional: $99 per user per month.
- Organization: $149 per user per month.
Pros & Cons
✅ A B2B database with over 210 million contacts.
✅ Seamless integration with existing sales tools.
✅ Detailed analytics for optimizing campaigns.
❌ Occasional interface lags, particularly when managing large-scale data, which is why some people are looking for Apollo alternatives.
❌ The platform can be complex, potentially requiring a significant learning curve.
#3: Seamless AI
Best for: Sales teams looking for real-time contact data paired with AI-driven lead prioritization.
Similar to: Koala.
Seamless AI uses machine learning to rank leads by relevance and buying potential.
The platform integrates with your CRM to keep your pipeline fresh and guide reps toward the most promising opportunities.
Features
- Total AI confidence scoring: The platform assigns a confidence score to each contact's data, indicating the reliability of information like email addresses, helping you improve outreach success rates.
- Real-time search engine that ensures your sales team can instantly reach the most recent and relevant contact information, enhancing the efficiency of their outreach efforts.
- Helps you craft personalized sales scripts, emails, and social media messages quickly by analyzing customer data and preferences.
Pricing
Seamless AI has a free forever plan that provides you with 50 credits for finding prospect data.
For more credits and extra features, subscribe to one of two plans:
- Pro: Includes everything in Free, daily credit refresh, access to AI features, etc.
- Enterprise: Includes everything in Pro, plus API and extra support.
However, Seamless.AI doesn’t disclose prices for its packages, so you’ll have to contact its sales team.
Note: Some of its best features, including all the AI-powered ones, are listed as add-ons. You may need to pay extra for them, regardless of your subscription to any of the platform’s paid plans.
Pros & Cons
✅ Provides real-time, verified contact information.
✅ User-friendly interface with a helpful Chrome extension.
✅ Integrations with platforms like LinkedIn and CRMs.
❌ Limited international data coverage compared to competitors.
❌ Customer support can be inconsistent when compared to alternatives.
#4: Keyplay
Best for: GTM teams targeting precise ICPs with AI-enhanced scoring and account segmentation.
Similar to: Clearbit.
Keyplay applies AI to identify and score accounts that best match an ideal customer profile.
The tool’s automated enrichment and filtering enable your reps to spend less time researching and more time engaging.
Features
- AI Lookalike helps you find accounts that match your best-performing customers and deals.
- Options for building custom lead scoring systems without using code.
- Tracks a wide range of intent signals and allows for configuring custom signals fitted to your specific industry.
Pricing
Keyplay doesn’t have a free trial for its paid plans.
However, it does have a free forever plan that provides access to its basic features, and subscribing to the PeerSignal community lets you access a more limited number of records.
If you need more, you can upgrade to one of two plans:
- Growth: $12,000/year.
- Scale: Custom pricing.
Pros & Cons
✅ Highly customizable.
✅ Nuanced signal tracking, including HR tech, accounting software, recruiting activity, etc., helping you find ideal customers more efficiently.
✅ User-friendly interface.
❌ Integrates with only two CRMs, HubSpot and Salesforce.
❌ Offers only paid plans that are annual.
#5: Clearbit
Best for: Companies needing real-time enrichment and AI-based scoring tied to buyer intent.
Similar to: MadKudu.
Clearbit’s AI models score and enrich leads with firmographic, technographic, and intent data.
The tool helps teams surface high-fit accounts earlier in the funnel and personalize outreach.
Features
- Instant lead scoring and routing thanks to granular industry categorization, corporate hierarchies, job roles and seniority tags, etc.
- Real-time data enrichment with over 100 B2B attributes aggregated from 250+ data sources.
- Form shortening for capturing more leads without losing relevant data.
Pricing
Clearbit is yet another platform that doesn’t disclose actual prices, meaning you’ll have to contact its team for accurate pricing details.
The only thing stated on the website is that the plan is volume-based and can be configured to include add-on packages like Forms, Advertising, and Capture.
This means that you’ll probably be charged extra if you opt for add-ons.
Note: Warmly's pricing plans include access to Clearbit’s rich database.
Pros & Cons
✅ Variety of buyer intent signals to help you identify qualified leads.
✅ Integrates with various platforms and CRMs.
✅ User-friendly and easy to get started with.
❌ Opaque pricing, similar to other tools.
❌ Some of its features are available only as add-ons that are charged extra for.
#6: Lusha
Best for: Sales teams requiring accurate, compliant, and enriched B2B contact data for prospecting.
Similar to: Clay.
Lusha offers an AI-integrated sales intelligence solution known for its user-centric design, international coverage, and advanced filtering capabilities.
The platform provides a system for discovering new business opportunities and maintaining data hygiene through automated updates and lead scoring.
Features
- Lusha enables Topic-Synergy Intent Scoring to surface the accounts that are showing the most buying activity at critical stages in the buying cycle.
- Complement your search with advanced filters for the prospect's phone type, buyer intent, technographic, company headcount, funding, and other parameters.
- Automatically enrich your database on any CRM or CDP solely by using contact email addresses or a LinkedIn URL.
Pricing
Lusha offers a free forever plan limited to one user for 40 free credits. Other than that, it has three paid plans:
- Pro: Starts from $22.45/month when billed annually, and includes 3 seats, 3,000 credits a year, CSV enrichment, bulk show, intent, technology and 3 job change alerts.
- Premium: Starts from $52.45/month when billed annually, and includes 5 seats, 7,200 credits a year, advanced usage analytics and 5 job change alerts.
- Scale: Custom pricing for custom credits a year, which adds a free manager seat, company CSV export, an intent filter, and 25 topics of intent filters.
Pros & Cons
✅ Lusha integrates with popular CRM platforms like Salesforce and HubSpot, facilitating smooth data import and management processes.
✅ Ease of use and LinkedIn integration.
✅ Offers bulk APIs to retrieve up to 100 contacts at once with bulk API.
❌ The UI and dashboard aren't beginner-friendly and lack essential prospecting features, which is why some users have been looking for Lusha alternatives.
❌ Potential data inaccuracies.
#7: Cognism
Best for: Revenue teams focused on GDPR-compliant, AI-prioritized lead and account targeting.
Similar to: Datanyze.
Cognism combines compliant global contact data with AI-driven lead scoring models.
It empowers teams to identify intent-driven prospects and route the best opportunities to sales.
Features
- Get intent data for buyers actively searching for solutions like yours enriched with the most up-to-date and complete contact data.
- Use AI-powered sales prospecting to type or speak your search directly into the search bar and get a list of ICPs and great-fit accounts.
- You can create custom workflows to enrich existing CRM data or new leads with updated information.
Pricing
Cognism offers two premium plans, Platinum and Diamond, with custom pricing. Connect with their sales team to get a quote.
Pros & Cons
✅ Access to global data without geographical restrictions.
✅ The Cognism browser extension allows prospecting over any website or app.
✅ Customers frequently praise the quality of Cognism's customer support.
❌ While it integrates with most CRMs, most app integrations are not native to Cognism, which is why some teams have been looking for Cognism alternatives.
❌ Limited intent data.
#8: Datanyze
Best for: Sales teams leveraging technographics and AI-based prioritization to reach decision-makers.
Similar to: FullContact.
Datanyze applies AI to score leads based on the technologies they use and industry fit.
This helps sellers prioritize outreach to accounts most likely to convert based on stack compatibility.
Features
- Thanks to its Chrome extension, Datanyze lets you capture data from prospects' LinkedIn profiles.
- Datanyze provides curated icebreakers for sales reps to use when reaching out.
- Detailed technographic data with most of Datanyze’s records.
Pricing
Currently, Datanyze offers three plans for users:
- Free: 90-day free trial. Comes with 10 credits per month.
- Nyze Pro 1: Costs $21 per month, per year. Comes with 960 credits per month.
- Nyze Pro 2: $39 per month, per year. Comes with 1920 credits per month.
Each credit is worth 1 contact information reveal, making Datanyze one of the most affordable lead enrichment tools available.
Pros & Cons
✅ Simple Chrome extension that allows for real-time data collection.
✅ Affordable entry pricing for SMEs.
✅ Solid technographic data: see exactly what software prospects use or abandon.
❌ Poor customer support according to users of the platform.
❌ Lacks a built-in lead scoring engine.
#9: LeadGenius
Best for: Enterprises needing customized, AI-powered lead scoring with enrichment.
Similar to: MadKudu.
LeadGenius combines AI models with human researchers to create high-quality, scored lead lists.
The platform’s approach ensures accuracy while surfacing hard-to-find accounts that align with strategic goals.
Features
- Real-time account signals like new product launches, funding news, and hiring trends.
- LeadGenuis curates custom data sets using humans and AI to uncover the “ideal” prospect. Since every data point is verified by people, not just AI, the data is high-quality.
- Expert assistance helps you define what attributes your customers should have to narrow down lists during the outreach process.
Pricing
The starting price is unavailable on LeadGenius’s website. Contact their sales team for more information.
According to review sites, LeadGenius's basic plans cost north of $20,000 per year and can go up to seven figures based on volumes.
Pros & Cons
✅ Combination of AI and human verification to ensure data integrity.
✅ Great for custom prospecting work.
✅ Helpful for sales teams who don’t have the time to prospect.
❌ Users report an inability to keep the data accurate over time.
❌ Search and filtering options aren’t close to other tools on this list.
#10: MadKudu
Best for: Creating multiple scoring models tailored to different markets.
Similar to: Clearbit.
MadKudu uses predictive scoring models trained on customer behavior, engagement, and firmographic signals.
The tool helps prioritize leads that are most likely to activate, expand, or become high-value customers.
Features
- Predictive lead scoring: The platform analyzes your historical customer data (e.g., closed deals, trial conversions, and retention metrics) to build predictive scoring models that surface high-potential leads.
- Fit + intent model segmentation: Leads are categorized by both fit (firmographics, role, industry) and intent (behavioral signals like email engagement or product usage).
- Integrates with tools like Salesforce, HubSpot, Marketo, and Segment, pushing lead scores directly into workflows your team already uses.
Pricing
MadKudu doesn’t publish prices for its product, so you can book a demo and request a custom quote based on your specific requirements.
Pros & Cons
✅ Analyzes your historical customer data.
✅ Prospects are categorized by both fit and intent.
✅ Integrates with tools like Salesforce, HubSpot, Marketo, and Segment.
❌ There’s a reported learning curve.
❌ A higher price tag than other alternatives on the market.
Reach in-market prospects with Warmly’s AI-powered lead scoring and intent automation
That’s it for our roundup of the 10 best AI lead scoring tools helping RevOps and sales teams prioritize the right buyers.
Warmly takes the lead because it doesn’t just assign scores based on static firmographics or past behaviors: it continuously enriches 1st-, 2nd-, and 3rd-party intent signals to reveal which accounts are actively in-market.
Even more, Warmly goes beyond scoring by turning intent into action:
- Automated outreach triggers to SDRs and AEs.
- An AI chat that engages visitors in real-time.
- Live notifications so reps can strike while interest is hot.
This ensures your team connects with prospects at the exact moment they’re researching solutions, not days later when intent has cooled off.
For enterprises serious about capturing demand the moment it appears, Warmly is one of the most intent-driven and action-oriented lead scoring platforms on the market today.
Here’s what else you’ll get by signing up for Warmly:
- The ability to identify potential buyers by tracking their interactions with your website and getting insights into their interest level.
- A wide range of accurate prospect contact details, directly from the Coldly database, helping you reach the right people.
- Simplify your meeting process with automatic meeting scheduling that removes the back-and-forth, ensuring a frictionless booking experience.
- Automatically send leads to the right salesperson and notify them via Slack if a high-intent lead is active on your website.
- A Bombora integration that helps you proactively reach out to your warm leads and track who’s researching terms relevant to your product and brand, and get in front of them before your competitors do.
- Automate the search for high-potential prospects using AI technology, ensuring your sales team focuses on the right opportunities.
Book a live demo to see it in action.
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