Driving Revenue with Warmly's Web De-anonymization & Inbound Agent

The challenge

Generating both more leads and higher-quality leads was the #1 bottleneck for Conversion's GTM team. Existing prospecting tools like Apollo or Clay provided volume, but missed the high-intent accounts and leads visiting their site. AEs we're wasting their time chasing low-intent, non-converting leads instead of being able to connect with and sell to high-intent buyers.

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"Nothing frustrates the go to market team more than spending time on leads that are not gonna convert."
- Sam Bochner, Chief of Staff, Conversion

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The Solution

Conversion Implemented Warmly to uncover the hidden, high-intent visitors on their website and monitor additional lead signals to discover their highest intent prospects. Then, send those high-intent prospects directly to their sales to book a demo.

Instead of working on a bunch of cold leads or trying to follow up with low intent prospects, the AEs could now focus on closing deals.

For any leads that were not quite ready to talk to sales, Conversion also leveraged Warmly’s Nurture Agent to send automated, personalized emails and LinkedIn connection requests, and DMs.

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"There's amount of leads and then there's quality of those leads. We've improvement for both using Warmly. "
- Neil Tewari, Co-Founder & CEO, Conversion

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The Results

Since implementing Warmly, Conversion has now sourced over $1M in ARR directly from Warmly identified leads and they're just getting started. Not only are they identifying hundreds of high quality leads the would have otherwise missed, Warmly identified leads have a 12% higher close rate than average.

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"Knowing who to reach out to, when to reach out to, what's the right timing, that was something we really needed. "
- Neil Tewari, Co-Founder & CEO, Conversion

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