Competitor Ads With Bombora

Many companies are actively looking for solutions to problems that your product solves or researching your competitors while they are unaware of your brand. You need a way to actively identify these prospects and make them aware of your brand and solutions.

Using Bombora third party intent with Warmly's Orchestrator you can identify companies researching topics related to your competitors, integration partners, people in your ecosystem, as well as specific keywords and add them to custom LInkedIn Ads audiences. In this example, we've set up an Orchestration to trigger for any company that is researching one of competitors, then send that company via a webhook and Zapier to an audience that receives our LinkedIn ads about that competitor.

With this play active, you'll be automatically serving hyper targeted ads to continually refreshed set of target accounts that will hyper relevant to topics they are are actively researching. This play will help you raise your brand awareness and warm up your ICP that are actively looking for solutions similar to yours.

Schedule a demo with our team to see our playbooks in action. Or, view more of our plays here.