The right prospecting tool can streamline lead generation, automate outreach, and give your team the insights they need to start conversations that convert.
In this guide, I’ll cover the 10 best lead prospecting solutions designed to help you identify high-quality leads, personalize engagement, and keep your pipeline full.
TL;DR
- Warmly offers the best lead prospecting software with its website visitor de-anonymization, person-level 1st/2nd/3rd-party intent signals, AI-powered orchestration, and live engagement features.
- Enterprise tools like ZoomInfo and Cognism are ideal for large teams that need comprehensive, compliant B2B data and deep enrichment.
- On the other hand, there are tools like Reply and Outplay that can help you scale multichannel outreach with AI-driven personalization and sequence automation.
Before we get started, I want to go over the key factors to consider when evaluating lead prospecting software:
What are the factors to consider when evaluating lead prospecting tools?
The main factors to consider when buying a lead prospecting tool are its data quality & coverage, the level of automation and workflow support, enrichment & personalization capabilities, and how well it integrates with your existing sales tech stack.
Let’s dive deeper into each one of them: ⬇️
#1: How good and broad is the contact & company data?
I believe that the single biggest limiter for any prospecting tool is the underlying data.
If the emails are stale or coverage misses your target industries, nothing else matters.
If I were you, I’d check freshness, verification rates, and deduplication logic, plus whether they provide both contact-level (email, phone, role) and company-level (revenue, employee count, HQ) fields.
➡️ I’d also test samples for your top ICPs and geographies to see the platform’s accuracy.
#2: What level of automation, sequencing, and list-building workflow do you need?
Next up, you want to figure out how much prospecting you want the tool to automate:
- Building lists.
- Running outreach cadences.
- Turning replies into tasks.
- Creating follow-up reminders.
If I were you, I’d look for multi-channel sequences (email + LinkedIn), A/B testing for messaging, and automation rules that prevent duplicate outreach or over-mailing the same account.
💡 Pro Tip: Make sure that the automations are controllable and transparent so reps can override when needed.
#3: How strong are enrichment, intent signals, and personalization capabilities?
Beyond raw contacts, the best enrichment tools give you contextual signals to prioritize and personalize outreach: intent data, recent funding, hiring events, technographic indicators, and activity on your site.
➡️ Useful enrichment includes job history, decision-maker flags, and firmographic segments, while useful intent includes surge alerts and topic-based interest scoring.
#4: How well does it integrate with your existing tech stack?
A prospecting tool must seamlessly fit into your sales and marketing tech stack (e.g., CRM, sales engagement, marketing automation) with reliable syncs or APIs, updates, and clear ownership of who owns the “golden record.”
➡️ Pro Tip: You can also use an iPaaS (e.g., Workato or Tray.io) to “glue” your lead prospecting tool together with your sales stack, which will help you reduce brittle point-to-point integrations.
What are the best lead prospecting tools on the market in 2025?
The best lead prospecting platforms include Warmly with its website visitor de-anonymization, revenue orchestration capabilities, and 1st, 2nd, and 3rd party intent signals, as well as Cognism and ZoomInfo.
Here’s a breakdown of each solution:
| Tool | Use Case | Price |
|---|
| Warmly | Signal-based revenue orchestration: visitor de-anonymization, intent signals, AI SDR/chat, live engagement. | AI Data Agent: from $10,000/yr; AI Inbound Agent: from $16,000/yr; AI Outbound Agent: from $22,000/yr. |
| Cognism | GDPR-compliant European B2B data with verified dials and intent signals. | Platinum & Diamond plans, custom pricing. |
| ZoomInfo | Enterprise-grade B2B prospecting with a large US contact database and AI insights. | Sales, Talent, Marketing plans: all custom pricing (12-month contracts). |
| Lusha | Quick contact enrichment with verified emails/phones for small teams. | Free (40 credits, 1 user); Pro: from $22.45/mo; Premium: from $52.45/mo; Scale: custom pricing. |
| Reply | Prospect discovery plus AI-powered multi-channel outreach automation. | AI SDR Starter: from $500/mo; Growth: from $2,500/mo; Enterprise: from $15,000/mo. |
| UnifyGTM | GTM orchestration layer: aggregates intent signals, AI research agents, automated outbound. | Growth: $700/mo (30k credits); Pro: custom; Enterprise: custom. |
| Salespanel | Website & product behavior tracking with real-time scoring and lead routing. | Customer Data Platform: from $99/mo; Account Reveal: from $99/mo; Custom pricing available. |
| Bombora | Privacy-compliant B2B intent data (Company Surge) for account prioritization. | Custom pricing only. |
| Dealfront | GDPR-compliant B2B prospecting with EU-focused data and website visitor ID. | Free plan (100 visitors); Paid visitor ID: from €165/mo; Sales intelligence: custom pricing. |
| Outplay | Multichannel outreach (email, LinkedIn, calls, SMS) with AI personalization. | Starter: from $49/seat/mo; Growth: $99/seat/mo; Growth Plus: $159/seat/mo; Sales Agency: $224/seat/mo. |
#1: Warmly
Warmly offers the best lead prospecting tool on the market because it de-anonymizes your website visitors, enriches them with person-level intent signals, and then combines that data with AI-powered orchestration, automation, and live engagement tools.
Our platform ensures your sales reps reach the right buyers at the right time with personalized, relevant outreach.
Disclosure: Even though Warmly is our tool, I’ll provide an unbiased perspective on why Warmly offers the best lead prospecting platform in 2025.
Warmly is a signal-based revenue orchestration solution that lets you:
- Identify your website visitors (~60% of companies and ~15% of contacts).
- Reveal which visitors are hot and most likely to convert right now.
- Gain insights into prospects so that your SDRs can tailor their outreach accordingly.
- Automate essential sales processes on top of buying intent signals.
Let’s look at some features that make Warmly so popular among GTM teams:
Feature #1: Identifies both companies and individual contacts visiting your website
Warmly lets you maximize your website’s lead generation potential by identifying the companies and individuals visiting it.
All you have to do is add a snippet of Warmly’s code to your website, and the sales intelligence software will start revealing your visitors in minutes.
In addition to essential company and individual-level identification, Warmly will also enrich your visitors’:
- Contact data (email address, phone number, social media profiles, etc.).
- Firmographics (company location, size, funding, etc.).
- Demographics (individual names, job positions, etc.).
- Technographics (tools and software a company uses).
Our visitor identification tool optimizes our data through a waterfall approach.
Warmly uses multiple data providers (20+), including 2 other leading website de-anonymization providers to validate the accuracy, quality & overall match rate of our signal & contact data.
This leads to:
- Higher data quantity: Multiple sources expand match rates.
- Higher data quality: Proprietary cleansing and confidence scoring validate accuracy.
💡 To upkeep data quality and quantity, we continuously monitor vendor performance and validate our proprietary matching algorithms.
➡️ These systems allow us to track quality and quantity metrics in real-time to make sure that both contact-level and company-level data meet the high standards our customers expect.
Warmly’s transparent data commitment means you can test our data quality with our free tier before committing to us as a data provider.
Because we aggregate data from 25+ providers and cross-check it using our proprietary waterfall technique, we can validate and verify data on your behalf, ensuring it’s of the highest quality.
Feature #2: Reveals your hottest prospects based on intent data
We believe that knowing who your best laeds are is only one part of successful outreach and conversion.
This is why our solution collects intent data for each lead, allowing you to understand who your hottest leads are right now.
Warmly’s platform captures three types of buyer intent signals:
- First-party intent, which includes intent signals prospects left in your channels (website, app etc.), such as website visits, the specific pages they visited, time spent on high-intent pages, recurring visits, etc.
- Second-party signals, which come from monitoring LinkedIn for things like job change intent, new funding rounds, etc.
- Third-party intent, including web searches that include keywords relevant to your product, visits to competitors’ websites or interactions with their ads, etc.
As a result, your SDRs will get:
- An overview of which of your leads are most likely to convert right now.
- Critical insights into each lead, which they can leverage to tailor their outreach strategies accordingly.
Feature #3: Sales automation
Warmly offers a few automation capabilities to help you put crucial sales operations on autopilot and ensure that no high-value lead is missed again.
Firstly, the Orchestrator lets you streamline LinkedIn and email outreach by automatically adding high-intent leads to specific sequences.
Our software lets you set up all the essential parameters, enabling you to completely customize it to fit your needs, goals, and target market, including letting you:
- Specify the trigger that sets the sequence in motion (e.g., a visitor goes to a high-intent page, such as pricing).
- Define the criteria the visitor needs to meet to be targeted (e.g., company size, industry, job role).
- Set up the frequency at which you want the workflows to run and the maximum number of people targeted in a single account.
- Decide what action you want the Orchestrator to take (e.g., sending a contextual email, personalized LinkedIn DM, or connection request).
You can try it yourself 👇or watch it in action.
Then there’s the AI Chat that leverages the power of AI to engage high-intent leads on your website by:
- Asking them qualifying questions.
- Answering their queries.
- Booking meetings.
- Offering relevant collaterals, etc.
The AI that powers AI Chat is fully trainable, meaning you can tailor it to your specific brand tone of voice and other requirements.
Finally, Warmly’s automated alerts notify sales reps via Slack whenever a high-intent lead lands on your website or takes a high-intent action. This significantly shortens the time to lead, increasing your chances of getting more conversions.
Feature #4: Live lead engagement with Warm Calls
Warmly offers another trick up its sleeve for enterprises that want to make the most of the traction gained by the intent insights the platform uncovers.
Our sales platform lets you engage your leads in a live video call while they’re still on your website.
When you go to the “Warm Calls” section of Warmly’s dashboard, you can see who’s visiting your website and monitor their sessions in real-time.
Once your SDRs assess that the time is right, they can hop on a video call straight from Warmly’s dashboard.
As any sales rep knows, nothing can help you close more deals than one-on-one meetings, so make sure to make the most of them.
You can try it out here:
Feature #5: A B2B Prospect Database: Coldly
Warmly offers Coldly, a database with 200M+ accounts and contacts, gives your sales team an excellent starting point for prospecting.
The database includes all the B2B data your sales reps need to make initial contact, including:
- Validated emails.
- Phone numbers.
- LinkedIn profiles.
Coldly also provides 25+ B2B filters and customizable data filters that you can set up, enabling your sales team to build highly targeted prospect lists in a few seconds.
The database also has a browser extension that lets you scrape essential B2B contact data from any source on the web, including LinkedIn profiles, company websites, etc.
Your enterprise sales team will have both accurate contact data and the right tools to pick up buyer intent signals and set up workflows on top of them.
Warmly’s Integrations
Warmly integrates with a wide range of CRMs and sales platforms, including:
- HubSpot CRM.
- OpenAI.
- Slack.
- Apollo.
- Outreach.
- Demandbase.
- RB2B.
- Clearbit.
- People Data Labs.
- And more.
💡 For example, you can combine Warmly’s visitor identification software with HubSpot to alert your sales team the moment a known prospect arrives on the site.
With the HubSpot browser cookie, you can prioritize conversations with the leads who have shown the most engagement with your HubSpot campaigns.
In addition to native integrations with several lead intelligence platforms, Warmly provides a Warm Bundle: partner discounts for over 25 sales, marketing, and GTM tools.
This way, your team can access many relevant tools and combine them with Warmly at a fraction of their usual price.
Pricing
Warmly’s pricing is modular and component-based.
You can choose the components that best match the needs of your business, as components are priced by output and not just by a monthly fee.
There are 3 paid product plans that you can choose from:
- AI Data Agent (Starts at $10,000/yr), which includes 5,000 credits, person-level web visitor de-anonymization (RB2B + Vector data), CRM integration, and access to our Coldly Contact Database.
- AI Inbound Agent (Starts at $16,000/yr), which includes all AI Data Agent features, 10,000 credits, Intent-powered pop-ups (Warm Offers), AI chatbot & live video chat, and lead routing.
- AI Outbound Agent (Starts at $22,000/yr), which includes 10,000 credits, automated signal-based outbound orchestration, email automation, LinkedIn automation, and email warmup.
➡️ Warmly’s pricing is ideal for larger SMB and MM companies with a growing or mature GTM motion with SDR, sales, and marketing functions.
How do Warmly’s credits work?
💡 Warmly provides a certain amount of credits every month, depending on your monthly web visits and the amount you want to de-anonymize.
Once a person visits your website, the software captures their first and last name, job title and company they work at, LinkedIn profile and business or personal email. This information takes 1 credit.
For example, each interaction or engagement with a lead will use up one credit, such as when you engage with a lead through email or LinkedIn.
Pros & Cons
✅ Identifies companies and individuals visiting your website.
✅ Enriches each identified lead with detailed B2B intelligence and reveals intent data.
✅ Versatile sales orchestration options.
✅ Live sales engagement capabilities.
✅ Reveals who your hottest prospects are right now.
❌ Pricing is modular.
#2: Cognism
Best for: Teams that need enterprise-grade, compliance-focused European B2B data to power targeted outbound.
Similar to: Lead IQ.
Cognism combines high-quality, GDPR-aware B2B contact data with intent signals and phone-verified dials, so sales reps can find verified decision-makers across EMEA and act when accounts show buying intent.
The platform’s native CRM integrations and real-time enrichment then reduce time-to-engagement and keep outbound lists accurate.
Features
- Use AI-powered sales prospecting to type or speak your search directly into the search bar and get a list of ICPs and great-fit accounts.
- Create custom workflows to enrich existing CRM data or new leads with updated information.
- Intent with verified direct dials merges buyer intent with phone-verified contact data, so you can prioritize live, reachable prospects.
Pricing
Cognism offers two premium plans, Platinum and Diamond, with custom pricing. Connect with their sales team to get a quote.
Pros & Cons
✅ You’ll get access to global data without geographical restrictions.
✅ Cognism’s browser extension allows prospecting over any website or app.
✅ Users frequently praise the quality of Cognism's customer support.
❌ While it integrates with most CRMs, most app integrations are possible via Zapier and not native to Cognism, which is why some sales teams have been looking for Cognism alternatives.
❌ Limited intent data.
#3: ZoomInfo
Best for: Enterprise-grade B2B prospecting powered by AI-powered insights and one of the largest US-focused contact databases.
Similar to: Bombora.
ZoomInfo is a comprehensive GTM intelligence platform that combines a vast B2B contact database with AI-powered tools like Copilot.
The platform helps sales teams identify high-intent prospects, personalize outreach, and automate workflows.
Features
- Copilot: ZoomInfo’s AI-driven assistant that analyzes CRM data and ZoomInfo’s extensive database to detect opportunities, personalize emails, suggest actions, and provide detailed profiles.
- Advanced filtering: Filter prospects based on various criteria, such as industry, company size, location, and job role.
- Intent data: The platform tracks online behavior to identify companies showing interest in specific products or services, helping you prioritize outreach to prospects who are actively researching solutions similar to yours.
Pricing
ZoomInfo offers three plans for Sales, Talent, and Marketing teams, all of which have custom pricing and lock you into 12-month contracts.
These custom packages differ primarily in the app integrations and features they include, as each is geared toward distinct user types.
Since ZoomInfo doesn’t disclose its prices, you’ll have to contact ZoomInfo’s team for a custom quote or check our in-depth ZoomInfo pricing guide.
Pros & Cons
✅ Extensive and up-to-date B2B contact database, particularly strong in the US market.
✅ Intuitive interface, despite having a large range of use cases and features.
✅ You can prioritize outreach to prospects who are actively researching solutions similar to yours.
❌ Data accuracy may vary for regions outside the U.S, which is why some brands have been looking for ZoomInfo alternatives.
❌ The tool can get really expensive for the full solution.
#4: Lusha
Best for: Small teams who need quick, accurate contact enrichment without heavy setup.
Similar to: UpLead.
Lusha is a fast, user-friendly contact enrichment tool (with a browser extension and APIs) that delivers validated emails and phone numbers so reps can enrich lists and reach decision-makers quickly.
The tool’s compliance framing and simple integrations make list building and enrichment low-friction for SDRs.
Features
- Lusha helps you select the Bombora Intent topics that are most relevant to their business, surfacing the accounts showing the most buying activity.
- Automatically enrich your database on any CRM or CDP solely by using contact email addresses or a LinkedIn URL.
- Its extension and API enrichment grab contact details directly from LinkedIn or push bulk enrichments via API/Sheets to speed prospecting.
Pricing
Lusha offers a free forever plan limited to one user for 40 free credits. Other than that, it has three paid plans:
- Pro: Starts from $22.45/month when billed annually, and includes 3 seats, 3,000 credits a year, CSV enrichment, bulk show, and intent, technology and 3 job change alerts.
- Premium: Starts from $52.45/month when billed annually, and includes 5 seats, 7,200 credits a year, advanced usage analytics and 5 job change alerts.
- Scale: Custom pricing for custom credits a year, which adds a free manager seat, company CSV export, an intent filter, and 25 topics of intent filters.
Pros and Cons
✅ Lusha integrates with popular CRM platforms like Salesforce and HubSpot, facilitating smooth data import and management processes.
✅ Offers bulk APIs to retrieve up to 100 contacts at once with bulk API.
✅ Your team will be able to select the Bombora Intent topics that are most relevant to your business.
❌ The intent signals functionality is a part of the Scale pricing plan, which has custom pricing.
❌ The UI and dashboard aren't beginner-friendly and lack essential prospecting features, which is why some sales teams have been looking for Lusha alternatives.
#5: Reply
Best for: Sales teams that are looking for prospecting plus sequence automation and analytics
Similar to: Artisan.
Reply pairs prospect discovery with automated, multi-channel engagement (email, calls, LinkedIn, SMS) and analytics.
The platform’s automation and reporting scale outreach while preserving personalization.
How Does Reply.io's Sales Automation Work?
Reply.io’s Jason AI takes over prospecting and outreach so your team can focus on closing.
The tool starts by tapping into a vast B2B contact database to identify and prioritize leads that closely match your ICP.
From there, Jason AI generates and sends personalized messages tailored to each contact, engaging them across multiple channels like email and LinkedIn.
As replies come in, the platform’s AI steps in to handle responses by addressing objections, answering questions, and nurturing leads with relevant follow-ups.
Once a prospect is ready to talk, Jason AI schedules the meeting directly into your calendar to create a proper handoff to your human reps.
Features
- Automates outreach across email, calls, LinkedIn, SMS, and WhatsApp to engage prospects on their preferred platforms.
- The AI outbound platform can generate personalized messages and responses, enhancing engagement and conversion rates.
- You’ll get access to its database of over 140 million verified contacts that fuels prospecting efforts.
Pricing
Reply.io has three pricing packages when it comes to its AI SDRs:
- AI SDR Starter: Starts from $500/mo for 500 active contacts and can go up to $1500 for 3000 active contacts, includes AI personalization, multichannel automation, etc.
- AI SDR Growth: Starts from $2500/mo for 5000 contacts and goes up to $5000 for 10000 contacts, includes everything in Starter, plus custom playbooks and a dedicated Slack channel.
- AI SDR Enterprise: Starts from $15000 for 25000 contacts and can go up to $25000 for 50000 contacts, includes everything in Growth, plus custom prompt engineering.
Pros & Cons
✅ The platform streamlines the sales process by automating tasks across multiple communication channels.
✅ Improves personalization by leveraging AI, ensuring communications are tailored to individual prospects, boosting engagement.
✅ User-friendly UI that is easy to navigate even for beginners.
❌ Offers a steep learning curve.
❌ The tool offers poor customer support, according to users, with limited assistance for troubleshooting problems.
#6: UnifyGTM
Best for: GTM teams that want an orchestration layer to convert intent and AI research into automated outbound at scale.
Similar to: Warmly, ZoomInfo.
UnifyGTM is a GTM orchestration platform that aggregates intent signals, runs AI prospect-research agents, and automates outbound workflows.
The platform focuses on turning signals into personalized outbound at scale rather than being just a data list.
Features
- Get access to 10+ data sources to identify when prospects are ready to buy from you, featuring 1st and 3rd party signals.
- AI and intent aggregation that consolidates multiple intent sources and uses AI to enrich accounts and auto-generate outreach workflows.
- Multi-touch Sequences that let you reach buyers where they are by sending them personalized messages directly through UnifyGTM with managed deliverability.
Pricing
UnifyGTM has a tiered subscription pricing as well as a credit-based system for using the platform’s features to reveal companies, phone numbers, and email addresses:
- Growth: $700/month when billed annually, which gives you access to 30,000 credits, 2 Active Plays, 3 platform users, 1 email-sending user, and 5 Unify managed inboxes.
- Pro: Custom pricing, which gives you access to 100,000 credits, unlimited Plays, 5 platform users, 2 email-sending users, and a white glove onboarding experience.
- Enterprise: Custom pricing, which gives you access to 200,000 credits, 10 platform users, 5 email-sending users, and SSO.
It’s possible to purchase credits separately if you run out of credits in your existing paid plan.
UnifyGTM’s credit-based system charges you:
- 0.1 credit for each revealed company per month.
- 2 credits for each B2B email you reveal per month.
- 4 credits for each mobile phone number you reveal per month.
- 1 credit per B2B champion tracked per month.
- 5 credits per new hire per month.
➡️ Check out our comprehensive UnifyGTM pricing guide to figure out if the tool is the right option for you.
Pros & Cons
✅ Get access to intent signals from 10+ sources, covering first-party and third-party data.
✅ Automated Plays and Sequences.
✅ AI Agents that engage with your readers in real-time.
❌ Limited visitor identification features, which is why some brands have been looking for UnifyGTM alternatives.
❌ The pricing model does not fit the budgets of smaller companies and start-ups.
#7: Salespanel
Best for: Companies that want to convert website and product usage into prioritized leads.
Similar to: Warmly.
Salespanel tracks website and product behaviour, then scores and segments visitors in real-time, allowing sales to prioritise leads that demonstrate the strongest product or website engagement.
What I liked about this tool is its real-time lead scoring and routing, which lets reps act quickly on sales-ready prospects.
Features
- Behavioral lead scoring that converts on-site and in-product actions into scores that trigger handoff to sales or automated outreach.
- Comprehensive buyer intent data that lets you collect and use first-party buyer intent data with minimal configuration.
- Visualize lead generation metrics to detect bottlenecks, improve attribution, and understand what yields the best results.
- Track website visitors by assigning each a unique ID (not cookies), providing enhanced customer journey tracking and cross-domain tracking.
Pricing
Salespanel offers three plans, two of which have the same starting price:
- Salespanel Customer Data Platform: Starting at $99/mo, includes up to 10,000 monthly visitors with up to 10% deanonymized traffic. You’ll be charged $10/mo for every additional 1,000 visitors.
- Salespanel Account Reveal: Starting at $99/mo, includes up to 2,000 monthly visitors with up to 60% deanonymized traffic. You’ll be charged $40/mo for every additional 1,000 visitors.
- Custom Pricing: Custom traffic volume with up to 60% deanonymized traffic. Includes everything in Account Reveal plus advanced customization options.
➡️ The difference between the first two tiers lies in the number of website visitors you can identify and in essential features like Deep Tracking and real-time lead scoring, which are available only on the Account Reveal plan.
Pros & Cons
✅ Comprehensive analytics tools.
✅ Easy setup and user-friendly interface.
✅ Deep tracking functionality that prepares you for a cookie-less world.
❌ The costs can easily add up, given the caps and limitations in the essential packages.
❌ Annual billing only, with no free plan, unlike other competitors on the market.
#8: Bombora
Best for: Demand and sales teams that want to prioritize accounts based on real, measurable research activity.
Similar to: UpLead.
Bombora is a specialist in privacy-compliant B2B intent data (Company Surge) that reveals which topics and accounts are researching your category, so sales can prioritize accounts already in-market.
Pairing Bombora with contact data will help you turn raw lists into prioritized outreach targets based on buyer interest.
Features
- Company Surge Intent Scoring: Detect which companies are “surging” in interest around your solution based on content consumption patterns across the web.
- Topic clusters & customization: Choose from thousands of B2B-relevant topics or create your own clusters based on your unique product category.
- CRM & ABM platform integrations: Push intent data directly into your CRM, MAP, or ABM platform to dynamically trigger outreach or prioritize accounts.
💡 Pro Tip: Warmly offers an integration with Bombora, meaning you’ll get access to in-depth third-party intent data simply by subscribing to Warmly.
Pricing
Bombora chose not to publish prices or details about its packages. You can request a demo or contact its sales for more details.
Pros & Cons
✅ Integrates with CRMs and platforms like Salesforce, HubSpot, and LinkedIn, so reps can see real-time intent data layered on top of existing accounts.
✅ The platform tracks an extensive range of intent topics and has high accuracy rates.
✅ Best-in-class integrations with numerous sales and marketing tools.
❌ Its analytics reports leave a lot to be desired.
❌ Expensive, especially for SMEs.
#9: Dealfront
Best for: GDPR-compliant B2B prospecting and lead generation.
Similar to: 6sense.
Dealfront offers a B2B sales intelligence and website visitor identification solution created by merging Echobot and Leadfeeder.
The platform holds data on millions of EU-based B2B contacts, making it an excellent lead prospecting platform if you’re primarily focused on the EU market.
Features
- Identifies companies visiting your website and delivers on-site intent insights.
- Extensive GDPR-compliant B2B database primarily focused on European data (34M+companies and 106M+contacts) and deep coverage of specific European regions (e.g., Benelux, DACH, Nordics, etc.).
- Target and Connect workflow that lets you filter by ICP, enrich contacts, and map web visitor signals to prioritize outreach to active accounts.
Pricing
Dealfront has separate pricing for its sales intelligence and website traffic deanonymization.
Dealfront's sales intelligence plan does not have flat fees, so you’ll need to contact its team for precise pricing details.
Regarding visitor identification, there’s a limited free plan that allows you to identify up to 100 monthly website visitors but excludes all other Dealfront features.
This means you won’t get any other data on the companies visiting your website, not even essential contact details.
The paid plan starts at €165 per month, with the final price depending on the number of identified companies.
The website visitor identification plan has a 14-day free trial.
➡️ Note: Subscriptions are priced per website. So, if you want to track and identify visitors on multiple websites, you’ll have to pay separately for each.
Pros & Cons
✅ GDPR-compliant data.
✅ 30+ trigger events you can set up to alert you when a relevant change in a prospect’s profile occurs (e.g., job changes, bankruptcy notices, etc.).
✅ A good range of native CRM integrations.
❌ Capable of identifying only companies and even those with a low accuracy level.
❌ Focused on the European market, with a particular emphasis on the DACH region, with other regions being underrepresented.
#10: Outplay
Best for: Multichannel outreach with AI personalization across email, LinkedIn, calls, and SMS.
Similar to: Warmly.
Outplay is a multichannel sales engagement + prospecting platform that combines lead sourcing, dynamic cadences across email/phone/LinkedIn/SMS, and comes with AI-powered personalization, so your reps can scale outreach.
The platform’s sequence automation and CRM integrations will help you speed follow-up and improve speed-to-lead.
How Does Outplay’s Sales Automation Work?
Outplay’s AI-powered SDR functionality is designed to automate and optimize every stage of outbound engagement.
The platform starts with multichannel sequencing, allowing your sales reps to automate outreach across email, phone, LinkedIn, and SMS.
Its built-in AI writing assistant then helps you craft compelling, personalized messages that match each prospect’s tone and context.
➡️ The software also uses automated lead scoring to surface high-priority contacts based on factors like intent, engagement history, and ICP fit.
Features
- AI-powered personalized email writing that lets you craft tailored emails.
- Dynamic multi-channel cadences and AI that automatically move prospects between sequences based on engagement and use AI to draft personalized outreach.
- Smart lead scoring and prioritization that leverages advanced algorithms to recognize high-intent leads.
Pricing
Outplay has four pricing tiers for individuals and teams:
- Starter: Starting at $49/seat/month for 5000 active prospects, and can go up to $159/seat/month for 50,000 prospects.
- Growth: $99/seat/month, which adds unlimited prospects and access to more features
- Growth Plus: $159/seat/month, which adds more advanced security and team management features.
- Sales Agency: $224/seat/month, which adds agency-designated functionality.
Pros & Cons
✅ Powerful multichannel sequencing with good AI support.
✅ Easy to use, according to G2 reviews on the market.
✅ Smart lead scoring and prioritization.
❌ Reporting dashboards are less advanced compared to some other tools on the list.
❌ Fewer integrations than alternatives on the market.
Reach out to in-market prospects with Warmly’s signal-based intent and automation capabilities
That’s it from our list of the 10 best lead prospecting tools for teams looking to scale revenue operations.
Warmly stands out not only because it reveals website visitors and enriches 1st-, 2nd-, and 3rd-party signals, but also because it turns those insights into action with automated outreach triggers, AI chat, and live engagement.
This means your sales reps can connect with prospects at the exact moment they’re researching solutions and not after the opportunity has gone cold.
If your organization is serious about capturing demand the moment it surfaces, Warmly is one of the most intent-driven platforms available today.
Here’s what else you’ll get by signing up for Warmly:
- The ability to identify potential buyers by tracking their interactions with your website and getting insights into their interest level.
- A wide range of accurate prospect contact details, directly from the Coldly database, helping you reach the right people.
- Simplify your meeting process with automatic meeting scheduling that removes the back-and-forth, ensuring a frictionless booking experience.
- Automatically send leads to the right salesperson and notify them via Slack if a high-intent lead is active on your website.
- A Bombora integration that helps you proactively reach out to your warm leads and track who’s researching terms relevant to your product and brand, and get in front of them before your competitors do.
- Automate the search for high-potential prospects using AI technology, ensuring your sales team focuses on the right opportunities.
Book a live demo to see it in action.
Read More