10 Best Persana AI Alternatives & Competitors [Oct 2025]

Persana AI has gained popularity with its AI-powered prospect enrichment and SDR automation on the market. That’s why I decided to give it a try.

It promises affordable pricing, a generous freemium, and pretty much the same functionality that you can expect from a tool like Clay.

However, some users have not been satisfied with its unpredictable feature removals, steep learning curve that eats up their credits, and the fact that it’s still missing some key features.

In this article, I’ll go over the 10 best Persana AI alternatives on the market in 2025, going over their features, use cases, pros & cons, and pricing structures.

TL;DR

The main reason why some sales teams have been looking to make the switch from Persana AI has been because of its unpredictable feature removals, its steep learning curve that can eat up credits, and its lack of orchestration on when and why outreach should run based on signal context.
Warmly offers the best alternative to Persana AI with its signal-based revenue orchestration, real-time intent tracking, and AI SDR automation capabilities that let you identify, prioritize, and engage in-market buyers automatically.
Tools like Clay and Apollo are ideal for teams focused on automating lead list building, enrichment, and outbound personalization at scale.
On the other hand, platforms like MadKudu and Common Room help you predict and prioritize leads based on intent and behavioral data.

Why have some sales teams been looking to switch from Persana AI?

When I first tried Persana AI, I was genuinely impressed by how fast it could enrich leads, automate outreach, and act like an SDR that never sleeps.

It felt like magic compared to manual prospecting: tables filled themselves, and sequences ran automatically.

However, from the start itself, as well as after using it for some time, a few issues became apparent to me.

Here are some of the issues I noticed about the tool, as well as other verified users have noted about the platform: 👇

#1: Unpredictable feature removals

According to users of the platform, Persana AI would occasionally remove features from lower-tier plans without much notice.

‘’I don't like their unpredictable product updates when they remove features that were included in lower pricing plans. I understand that they are trying to find their product market fit + pricing, but this is annoying.’’ – G2 Review.

I was thinking that this is a one-time thing. However, another user mentioned that in some product changes, there were features wiped out of the platform completely.

‘’Also, sometimes the product changes, and the team doesn't communicate it cleanly, so tables stop working or features are disabled, which is a bit problematic.’’ – G2 Review.

#2: Steep learning curve, in which you might use up your credits

Next up, some users have not been happy with the platform’s initial learning curve, as some users mention that they have to be intentional about table setup, column selection, and enrichment workflows.

What has happened for some is that they’ve been using up their credits while trying to learn how to use the tool.

‘’I believe the learning curve for these types of tools can be steep, but after a few weeks and with access to a very responsive support team, you can definitely get there. One nuance about Persana is that you need to be intentional on table, column, and enrichment setup, as there are a number of things that cannot be changed once you lock them in or reference them elsewhere. This is mostly about good process, but as you get up the curve, you will likely find yourself re-creating certain tables or enrichments and burning some credits because of this.’’ – G2 Review.

#3: Current lack of a centralized signal orchestration engine

Last but not least, something I noticed about the tool is that it can collect and enrich contact data, but it doesn’t include a centralized intent scoring or signal orchestration engine.

The platform cannot (yet):

Aggregate and weigh multiple buying signals into a single “readiness” or “intent” score.
Dynamically trigger outreach based on behavioral or temporal thresholds (e.g., “send sequence when company raises Series B + viewed demo page + title = VP Sales”).
Visualize signal data in a unified dashboard to help SDRs prioritize accounts.

Instead, I saw that Persana operates more as a data enrichment and AI-SDR execution tool.

It’s powerful for automating outbound tasks, but lacks the “brain” that orchestrates when and why outreach should happen based on signal context.

➡️ Put simply, Persana dominates the “who and how” (identifying and automating outreach) but not the “when and why”, which is the timing and prioritization layer that I believe drives the highest ROI in modern revenue orchestration systems.

What are the best Persana AI alternatives on the market in 2025?

The best alternatives to Persana AI are Warmly, with its signal-based revenue orchestration platform, Clay, and Apollo.

Here’s a breakdown of the 10 tools that we shortlisted:

Tool	Use Case	Pricing
Warmly	Uses person-level intent signals to de-anonymize visitors, enrich contacts, and automate outreach via AI agents.	Starts at $10,000/year (AI Data Agent); $16,000/year (AI Outbound Agent); $22,000/year (AI Inbound Agent).
Clay	Automates lead list building, CRM enrichment, and custom scoring using data from 75+ enrichment sources and AI web scraping.	Free plan; Paid plans from $149/month (Starter), $349/month (Explorer), $800/month (Pro), Enterprise: Custom.
Apollo.io	Combines a massive B2B database with built-in sequencing, lead scoring, and CRM sync to move directly from list building to outreach.	Free plan; $59/user/mo (Basic), $99/user/mo (Professional), $149/user/mo (Organization).
MadKudu	Predicts which inbound or trial leads will convert using AI-powered fit and intent models based on historical conversion data.	Custom pricing.
LeadGenius	Creates custom, human-verified datasets tailored to your ICP through AI + human research for precision prospecting.	Custom pricing.
Keyplay	Identifies and segments ICP-fit accounts dynamically using AI lookalike modelling and custom lead scoring.	Free plan available; Growth: $12,000/year, Scale: Custom pricing.
Forwrd	Uses predictive AI analytics for dynamic lead scoring, sales forecasting, and churn prediction.	Custom pricing.
Seamless AI	Provides real-time, verified B2B contact data with AI-powered enrichment and a Chrome extension for fast prospecting.	Free plan (50 credits); Paid tiers Pro and Enterprise (custom pricing).
Common Room	Tracks cross-channel intent signals and builds automated workflows triggered by buying behavior for GTM teams.	Free plan; Starter: $625/mo, Team: $1,250/mo, Enterprise: Custom.
FullContact	Builds rich contact profiles and identifies anonymous leads while maintaining data privacy compliance.	Custom pricing.

#1: Warmly

Warmly offers the best Persana AI alternative with our signal-based revenue orchestration platform that helps you de-anonymize your website visitors and then automatically reach out to them.

Our platform uses person-level intent signals to identify and prioritize your best prospects in real-time.

Disclosure: Even though Warmly is our sales tool, I’ll provide an unbiased perspective on why Warmly offers the best alternative to Persana AI in 2025.

Warmly is a signal-based revenue orchestration platform that lets you:

Identify website visitors (~60% of companies and ~15% of contacts).
Reveal which website visitors are most likely to convert right now.
Gain insights into leads, allowing your SDRs to tailor their strategies accordingly.
Automate essential sales processes on top of buying intent signals.

Let’s look at some capabilities that make Warmly so popular among sales teams:

Feature #1: Identifies your website visitors

Unlike Persana AI, Warmly lets you maximize your website’s lead generation potential by identifying the companies and individuals visiting it.

All you have to do is add a snippet of Warmly’s code to your website, and the sales intelligence software will start revealing your visitors in minutes.

In addition to essential company and individual-level identification, Warmly will also enrich your visitors’:

Contact data (email address, phone number, social media profiles, etc.).
Firmographics (company location, size, funding, etc.).
Demographics (individual names, job positions, etc.).
Technographics (tools and software a company uses).

But our solution doesn’t stop there.

Warmly also tracks real-time 1st, 2nd, and 3rd-party intent signals to surface the visitors that matter most, so you can instantly prioritize outreach based on actual buying behavior.

That includes:

1st-party signals like pricing page views, repeated visits, product usage, or form fills.
2nd-party signals like relevant LinkedIn activity (e.g., industry-relevant discussions, posts, comments, likes, etc.).
3rd-party signals like competitor research or intent keywords being searched.

Our visitor identification tool optimizes our data through a waterfall approach.

Warmly uses multiple data providers (20+), including 2 other leading website de-anonymization providers to validate the accuracy, quality & overall match rate of our signal & contact data.

This leads to:

Higher data quantity: Multiple sources expand match rates.
Higher data quality: Proprietary cleansing and confidence scoring validate accuracy.

💡 To maintain data quality and quantity, we continuously monitor vendor performance and validate our proprietary matching algorithms.

➡️ These systems allow us to track quality and quantity metrics in real-time to make sure that both contact-level and company-level data meet the high standards our customers expect.

Warmly’s transparent data commitment means you can test our data quality with our free tier before committing to us as a data provider.

Because we aggregate data from 25+ providers and cross-check it using our proprietary waterfall technique, we can validate and verify data on your behalf, ensuring it’s of the highest quality.

Feature #2: Find new prospects that look just like your best customers

Most platforms give you firmographic filters, such as industry, headcount, location, and job title, and call it a day.

Warmly goes much deeper.

With our AI-powered ICP identification capabilities, our tool analyzes your actual customer data to uncover what really makes a good fit.

And it’s not just surface-level attributes, but patterns across company tech stack, growth signals, org structure, seniority distribution, and even past engagement behavior.

Once Warmly understands who your best customers truly are, it’ll automatically scan its database of 200M+ contacts to find lookalike prospects, that is, the people and companies that closely resemble your top performers.

The result is a list of not just any leads, but the right leads, so your team spends less time guessing and more time engaging the people most likely to convert.

Feature #3: Turn static lists into automated outreach with AI SDRs

Once you’ve built your list, Warmly doesn’t just let it sit there. It gets to work for you.

With AI Orchestrator and built-in AI SDR agents, Warmly turns every high-fit lead into a warm opportunity by triggering automated, personalized outbound across email and LinkedIn, based on real-time behavior and intent signals.

Here’s how it works:

Leads who match your ICP and show strong signals (like visiting the pricing page or researching competitors) are instantly added to outbound sequences.
Messages are personalized automatically using contact data, context, and intent.

3. Warmly checks to avoid duplicate outreach and ensures contacts aren’t already being worked.

4. Your team can even set rules for account multithreading, so your AI SDR reaches all the key decision-makers, not just one person.

And this isn’t just task automation. It’s real prospecting, at scale, without increasing SDR headcount.

Feature #4: Live lead engagement with Warm Calls

Warmly offers another trick up its sleeve for enterprises that want to make the most of the traction gained by the intent insights the platform uncovers.

Our AI sales solution for sales reps lets you engage your leads in a live video call while they’re still on your website.

When you go to the “Warm Calls” section of Warmly’s dashboard, you can see who’s visiting your website and monitor their sessions in real-time.

Once your SDRs assess that the time is right, they can hop on a video call straight from Warmly’s dashboard.

As any sales rep knows, nothing can help you close more deals than one-on-one meetings, so make sure to make the most of them.

You can try it out here:

Feature #5: Build targeted lead lists from a 200M+ contact database (Coldly)

Warmly has a built-in prospecting platform, Coldly, which gives your team access to a constantly refreshed database of over 200 million contacts and accounts, so you can build high-quality prospect lists in seconds.

Our database combines powerful filters with real-time enrichment to help you find exactly who you’re looking for across every channel.

Your team will be able to filter by:

Job title, function, or department.
Seniority level and decision-making role.
Company size, revenue, industry, or location.
Tech stack and hiring signals.
And dozens more customizable filters.

➡️ Each prospect comes pre-enriched with verified email addresses, phone numbers, and LinkedIn profiles, so your lists are not only accurate, but immediately actionable.

Bonus: There’s also a Chrome extension that lets your reps pull contact data directly from LinkedIn or any website, making manual prospecting a whole lot faster.

Warmly’s Integrations

Warmly integrates with a wide range of CRMs and sales platforms, including:

HubSpot CRM.
OpenAI.
Slack.
Apollo.
Outreach.
Demandbase.
RB2B.
Clearbit.
People Data Labs.
And more.

💡 For example, you can combine Warmly’s visitor identification software with HubSpot to alert your sales team the moment a known prospect arrives on the site.

With the HubSpot browser cookie, you can prioritize conversations with the leads who have shown the most engagement with your HubSpot campaigns.

In addition to deep integrations with several lead intelligence platforms, Warmly provides a Warm Bundle: partner discounts for over 25 sales, marketing, and GTM tools.

This way, you can access many relevant tools and combine them with Warmly at a fraction of their usual price.

Pricing

Warmly’s pricing is modular and component-based.

You can choose the components that best match the needs of your business, as components are priced by output and not just by a monthly fee.

There are 3 paid product plans that you can choose from:

AI Data Agent (Starts at $10,000/yr), which includes 5,000 credits, person-level web visitor de-anonymization (RB2B + Vector data), CRM integration, and access to our Coldly Contact Database.
AI Inbound Agent (Starts at $16,000/yr), which includes all AI Data Agent features, 10,000 credits, Intent-powered pop-ups (Warm Offers), AI chatbot & live video chat, and lead routing.
AI Outbound Agent (Starts at $22,000/yr), which includes 10,000 credits, automated signal-based outbound orchestration, email automation, LinkedIn automation, and email warmup.

Monthly credits on Warmly are used to track and engage with potential leads.

For example, each interaction or engagement with a lead will use up one credit, such as when you engage with a lead through email or LinkedIn.

➡️ Warmly’s pricing is ideal for larger SMB and MM companies with a growing or mature GTM motion with SDR, sales, and marketing functions.

How is Warmly different from Persana AI?

While Persana focuses on identifying and enriching contacts for outbound campaigns, Warmly takes a more intelligent, signal-driven approach to prospecting.

Instead of simply building static lists, Warmly captures real-time intent signals: tracking who’s visiting your site, engaging with your content, or showing buying behavior elsewhere online.

This means you’re not just getting contacts; you’re getting a prioritized pipeline of prospects who are actively in-market.

Persana handles who to reach and how to reach them, but Warmly goes further: it enriches each lead with detailed firmographics, behavioral insights, and intent data, then activates outreach through AI-powered SDRs, automated sequences, and live routing.

Here’s a breakdown of the tool’s functionality:

Category	Persana	Warmly
Core Functionality	AI-powered SDR platform focused on outbound prospecting.	Revenue orchestration platform designed to identify and engage high-intent website visitors in real-time.
Data Enrichment and Intent Signals	Collects and enriches contact data from multiple sources (emails, phone numbers, job titles, firmographics).	Captures first-party intent (site visits, time spent), second-party signals (job changes, funding rounds), and third-party intent (competitor activity).
Automation and Outreach	Automates outbound sequences via AI SDRs. Supports multichannel outreach (email, LinkedIn).	Advanced automation including AI SDRs, live engagement via "Warm Calls," automated alerts, and workflow triggers based on real-time intent.
Best for	Teams focusing on outbound prospecting at scale. Great for identifying who to reach and automating initial outreach.	Teams looking to capture and engage high-intent leads. Ideal for real-time intent tracking, prioritization, and converting prospects showing active buying signals.

Pros & Cons

✅ Identifies companies and individuals visiting your website.

✅ Enriches each identified lead with detailed B2B intelligence and reveals intent data.

✅ Versatile sales orchestration options.

✅ Live sales engagement capabilities.

✅ Reveals who your hottest prospects are right now.

❌ Pricing is modular.

#2: Clay

Best for: Teams aiming to automate lead list building, CRM enrichment, and custom scoring.

Similar to: Frwrd.

Clay is a lead enrichment platform that collects data from 75+ enrichment sources and lets you create detailed lead lists by pulling from its 10+ built-in sources.

With Clay, you can build tables from detailed prompts like: “go scrape these sites and find me prospects that look like my ICP”.