10 Best UpLead Alternatives & Competitors [Oct 2025]

UpLead is a B2B contact and company data platform that markets itself on verified emails, direct dials, and firmographic enrichment to help you build targeted lead lists quickly.

However, some users have been dissatisfied with occasional issues with incorrect or outdated data, the fact that it does not have much available data on smaller and newer companies, and its limited free plan, which only comes with 5 credits.

In this article, I’ll go over the 10 best UpLead alternatives on the market, going over their features, use cases, pros & cons, and pricing structures.

TL;DR

The main reasons some sales teams have been looking to switch from UpLead are its issues with incorrect or outdated data, limited SME coverage, and a limited free plan that only has 5 credits to spend.
Warmly offers the best alternative to UpLead with its signal-based revenue orchestration, real-time website visitor identification, and AI-powered outbound automation capabilities.
Tools like Apollo and Cognism are ideal for teams focused on outbound prospecting and compliance-driven enrichment, offering strong contact databases and CRM integrations.
On the other hand, tools like 6sense and ZoomInfo can help you run predictive intent campaigns and enterprise-scale GTM orchestration.

Why have some sales teams been looking to switch from UpLead?

Initially, I found UpLead straightforward to use, and I liked the fact that it integrates with common CRMs and outreach tools.

However, there are a few recurring problems which I found, which I later verified with other users of the platform: ⤵️

#1: Occasional issues with incorrect or outdated data

The main type of complaints I found about the tool, which I could also see when I tried the platform, is that the data can be incorrect.

A verified user of the platform mentions that they’ve had numbers come back as non-working, and also companies not even having an employee by the name they received from the tool.

‘’I have had some numbers come back as non-working numbers. I have also run into companies not having an employee by the name I received for quite some time.’’ – G2 Review.

But that’s not where it stops. Other customers of the solution mention that some of the contacts seem to be outdated, with some reviews stating that some of the contacts were even retired.

‘’Some of the contacts seem to be outdated.’’ – G2 Review.

#2: Not much data available on smaller and newer companies

Next up, users of the tool mention that UpLead’s data can be scarce when it comes to smaller and newer companies on the market, such as those that have less than 10 employees or $5m in revenue.

➡️ If your ICP includes startups, micro-SMBs, or early-stage accounts, limited coverage means missed opportunities and poor account lists.

‘’There is not a lot of data on smaller, newer companies with fewer than 10 EEs and under $5MM Revenues.’’ – G2 Review.

#3: Limited free plan to play around with the tool

Last but not least, some users of the platform are not happy with how few credits (only 5) the platform provides you to play around with the tool in its free plan.

➡️Tight trial limits like this make it hard for SDRs and RevOps to pilot workflows, validate data quality, or test integrations.

‘’Well, I feel bad about only having 5 free credits from the free plan. I've tried other software that has been generous for their free trials.’’ – G2 Review.

What are the best UpLead alternatives on the market in 2025?

The best alternatives to UpLead are Warmly, with its signal-based revenue orchestration platform, Apollo, and Cognism.

Here’s a breakdown of the 10 platforms that I shortlisted:

Tool	Use Case	Pricing
Warmly	Uses person-level intent signals to de-anonymize visitors, enrich contacts, and automate outreach via AI agents, giving you a smarter, signal-driven list rather than just name and email.	Starts at $10,000 per year (AI Data Agent); $16,000 per year (AI Inbound Agent); $22,000 per year (AI Outbound Agent).
Apollo.io	Combines a large B2B contact database with built-in email sequencing, lead scoring, and CRM sync to let you move directly from list building to outreach.	Free plan available; Paid plans from $59 per user per month (Basic), $99 per user per month (Professional), $149 per user per month (Organization).
Cognism	Ideal for teams selling into EMEA or regulated industries that need privacy-compliant, phone-verified contact data and compliant enrichment.	Custom pricing for Platinum and Diamond plans.
ZoomInfo	Best for large GTM teams that want a single vendor for data, intent, engagement, and orchestration across sales and marketing.	Custom pricing; average enterprise contracts typically exceed $15,000 per year.
6sense	Best for marketing and RevOps teams running ABM who need predictive intent and orchestration at scale.	Free plan available; Paid tiers (Team, Growth, Enterprise) have custom pricing; average contract value around $123,711 per year.
Lusha	Best for small sales teams and individual reps who need fast contact discovery, simple exports, and easy CRM enrichment.	Free plan available; Paid plans from $22.45 per month (Pro), $52.45 per month (Premium), custom pricing for Scale plan.
Clearbit	Best for product and marketing teams that want programmatic enrichment and website-to-account intelligence.	Custom, volume-based pricing; add-ons like Forms, Advertising, and Capture are charged separately.
Dealfront	Best for EU-native account discovery with website visitor identification, intent filters, and firmographic enrichment.	Free plan for up to 100 monthly visitors; Paid plans start at €165 per month.
Seamless AI	Best for individual SDRs and small teams that want fast, real-time contact lookups and AI-assisted prospecting.	Free plan available; Paid plans (Pro and Enterprise) with custom pricing.
Bombora	Best for demand generation and ABM teams that need third-party intent signals to prioritize and engage in-market accounts.	Custom pricing available upon request.

#1: Warmly

Warmly offers the best UpLead alternative on the market with our signal-based revenue orchestration platform that helps you de-anonymize your website visitors and then automatically reach out to them.

Our tool uses person-level intent signals to identify and prioritize your best prospects in real-time, so you can build your best lead list from intent data.

Disclosure: Even though Warmly is our sales tool, I’ll look to provide an unbiased perspective on why Warmly offers the best alternative to UpLead in 2025.

Warmly is a signal-based revenue orchestration platform that lets you:

Identify website visitors (~60% of companies and ~15% of contacts).
Reveal which website visitors are most likely to convert.
Get insights into prospects so that your SDRs can tailor their strategies accordingly.
Automate essential sales processes on top of buying intent signals.

Let’s look at some features that make Warmly so popular among sales teams:

Feature #1: Identifies your website visitors at the account and contact level

Unlike UpLead, Warmly lets you maximize your website’s lead generation potential by identifying the companies and individuals visiting it.

All it takes is adding a snippet of Warmly’s code to your website, and the sales intelligence software will start revealing your visitors in minutes.

In addition to essential company and individual-level identification, Warmly will also enrich your visitors’:

Contact data (email address, phone number, social media profiles, etc.).
Firmographics (company location, size, funding, etc.).
Demographics (individual names, job positions, etc.).
Technographics (tools and software a company uses).

But our visitor identification software solution doesn’t end there.

Warmly also tracks real-time 1st, 2nd, and 3rd-party intent signals to surface the visitors that matter most, so you can instantly prioritize outreach based on actual buying behavior.

That includes:

1st-party signals like pricing page views, repeated visits, product usage, or form fills.
2nd-party signals like relevant LinkedIn activity (e.g., industry-relevant discussions, posts, comments, likes, etc.).
3rd-party signals like competitor research or intent keywords being searched.

Our platform optimizes our data through a waterfall approach.

Warmly uses multiple data providers (20+), including 2 other leading website de-anonymization providers to validate the accuracy, quality & overall match rate of our signal & contact data.

This leads to:

Higher data quantity: Multiple sources expand match rates.
Higher data quality: Proprietary cleansing and confidence scoring validate accuracy.

💡 To maintain data quality and quantity, we continuously monitor vendor performance and validate our proprietary matching algorithms.

➡️ These systems allow us to track quality and quantity metrics in real-time to make sure that both contact-level and company-level data meet the high standards our customers expect.

Warmly’s transparent data commitment means you can test our data quality with our free tier before committing to us as a data provider.

Because we aggregate data from 25+ providers and cross-check it using our proprietary waterfall technique, we can validate and verify data on your behalf, ensuring it’s of the highest quality.

Feature #2: Find new leads that look just like your best customers

Most tools give you firmographic filters, such as industry, headcount, location, and job title, and call it a day.

However, our platform goes much deeper.

With our AI-powered ICP identification capabilities, Warmly analyzes your actual customer data to uncover what really makes a good fit.

And it’s not just surface-level attributes, but patterns across the company tech stack, growth signals, org structure, seniority distribution, and even past engagement behavior.

Once Warmly understands who your best customers truly are, it’ll automatically scan its database of 200M+ contacts to find lookalike prospects, that is, the people and companies that closely resemble your top performers.

The result is a list of not just any leads, but the right leads, so your team spends less time guessing and more time engaging the people most likely to convert.

Feature #3: Turn static lead lists into automated outreach with AI SDRs

Once your team has built the lead list, Warmly doesn’t just let it sit there. It gets to work for you.

With AI Orchestrator and built-in AI SDR agents, Warmly turns every high-fit lead into a warm opportunity by triggering automated, personalized outbound across email and LinkedIn, based on real-time behavior and intent signals.

Here’s how it works:

Prospects who match your ICP and show strong signals (like visiting the pricing page or researching competitors) are instantly added to outbound sequences.
Messages are personalized automatically using contact data, context, and intent.

3. Warmly checks to avoid duplicate outreach and ensures contacts aren’t already being worked.

4. You can even set rules for account multithreading, so your AI SDR reaches all the key decision-makers, not just one person.

And this isn’t just task automation. It’s real prospecting, at scale, without increasing SDR headcount.

Feature #4: Build targeted lead lists from a 200M+ contact database (Coldly)

Similar to UpLead, Warmly offers a built-in prospecting platform, Coldly, which gives your team access to a constantly refreshed database of over 200 million contacts and accounts, so you can build high-quality prospect lists in seconds.

The database combines powerful filters with real-time enrichment to help you find exactly who you’re looking for across every channel.

You will be able to filter by:

Job title, function, or department.
Seniority level and decision-making role.
Company size, revenue, industry, or location.
Tech stack and hiring signals.
And dozens more customizable filters.

➡️ Each prospect comes pre-enriched with verified email addresses, phone numbers, and LinkedIn profiles, so your lists are not only accurate but also immediately actionable.

Bonus: There’s also a Chrome extension that lets your reps pull contact data directly from LinkedIn or any website, making manual prospecting a whole lot faster.

Warmly’s Integrations

Warmly integrates with a wide range of CRMs and sales platforms, including:

HubSpot CRM.
OpenAI.
Slack.
Apollo.
Outreach.
Demandbase.
RB2B.
Clearbit.
People Data Labs.
And more.

💡 For example, it’s possible to combine Warmly’s visitor identification software with HubSpot to alert your sales team the moment a known prospect arrives on the site.

With the HubSpot browser cookie, you can prioritize conversations with the leads who have shown the most engagement with your HubSpot campaigns.

In addition to deep integrations with several lead intelligence platforms, Warmly provides a Warm Bundle: partner discounts for over 25 sales, marketing, and GTM tools.

This way, your team can access many relevant tools and combine them with Warmly at a fraction of their usual price.

Pricing

Warmly’s pricing is modular and component-based.

You can choose the components that best match the needs of your business, as components are priced by output and not just by a monthly fee.

There are 3 paid product plans that you can choose from:

AI Data Agent (Starts at $10,000/yr), which includes 5,000 credits, person-level web visitor de-anonymization (RB2B + Vector data), CRM integration, and access to our Coldly Contact Database.
AI Inbound Agent (Starts at $16,000/yr), which includes all AI Data Agent features, 10,000 credits, Intent-powered pop-ups (Warm Offers), AI chatbot & live video chat, and lead routing.
AI Outbound Agent (Starts at $22,000/yr), which includes 10,000 credits, automated signal-based outbound orchestration, email automation, LinkedIn automation, and email warmup.

Monthly credits on Warmly are used to track and engage with potential leads.

For example, each interaction or engagement with a lead will use up one credit, such as when you engage with a lead through email or LinkedIn.

➡️ Warmly’s pricing is ideal for larger SMB and MM companies with a growing or mature GTM motion with SDR, sales, and marketing functions.

How do Warmly’s credits work?

💡 Warmly provides a certain amount of credits every month, depending on your monthly web visits and the amount you want to de-anonymize.

Once someone visits your website, the tool captures their first and last name, job title and company they work at, LinkedIn profile and business or personal email. This information takes 1 credit.

For example, each interaction or engagement with a lead will use up one credit, such as when you engage with a lead through email or LinkedIn.

How is Warmly different from UpLead?

While UpLead focuses on high-accuracy prospect discovery and contact enrichment, Warmly takes a signal-driven approach to lead prospecting.

Instead of only giving you verified contacts, Warmly de-anonymizes who’s visiting your site, tracks real-time behavior, and triangulates second- and third-party signals to surface people who are actively in-market.

➡️ That means you don’t just get a database; you get a prioritized pipeline of live prospects showing buying behavior and timing.

UpLead provides you with clean, verified emails and firmographic data to scale outbound efforts.

Warmly finds intent earlier, enriches anonymous visitors with person- and company-level data, and activates outreach via automated sequences, AI-driven SDRs, and live engagement.

Here’s a breakdown of the tool’s functionality:

Category	Warmly	UpLead
Core Functionality	A signal-based revenue orchestration platform that de-anonymizes website visitors, ties people to accounts, and prioritizes in-market prospects for real-time engagement.	A B2B prospecting & data enrichment platform that provides a searchable database of verified contacts (prospector), real-time email verification and enrichment APIs for list building.
Data Enrichment and Intent Signals	Person-level 1st/2nd/3rd-party intent signals captured from website behavior and external signals, then enriches and ties those visitors to CRM accounts.	Verified contact and firmographic data (high accuracy claims, enrichment on demand) and also offers intent filters for prospect discovery, but with a data-centric focus.
Automation and Outreach	Built-in automation for rapid follow-up: AI-powered SDR workflows, automated outreach (email/LinkedIn), on-site AI chat handoffs and live video “warm calls” to engage hot visitors.	Primarily focused on data delivery and export (CSV/CRM/API) with integrations to outreach tools; less emphasis on on-site real-time engagement.
Best for	GTM teams who want to detect and convert high-intent website visitors quickly with automated, personalized engagement.	Teams that need accurate, verified contact databases and enrichment for outbound prospecting and list building.

Pros & Cons

✅ Identifies companies and individuals visiting your website.

✅ Enriches each identified lead with detailed B2B intelligence and reveals intent data.

✅ Versatile sales orchestration options.

✅ Live sales engagement capabilities.

✅ Reveals who your hottest prospects are right now.

❌ Pricing is modular.

#2: Apollo

Best for: Outbound-first sales teams that want prospecting, enrichment, and outreach in a single platform.

Similar to: Seamless AI.

Apollo is a good UpLead alternative because it pairs a regularly refreshed contact database with built-in sales engagement, so you can go from prospect discovery straight into outreach without switching tools.

Its AI features (search by natural language, AI scoring, and outreach assistance) make scaling outbound faster than using a pure-data provider alone.