Targeted selling is as natural to salespeople as breathing. But what about retargeting?
Up till now, sellers haven’t had much to do with retargeting. They target leads; they don’t retarget them.
Until now.
Today, we’re announcing Warmly’s brand-new partnership with RB2B that enables sellers to perform at-scale retargeting of identified leads that have visited your website via Warmly’s powerful automation tool, Orchestrator.
We call the process Triple Threat Retargeting. And here’s how it works.
Triple Threat Retargeting with RB2B and Warmly
Lead enrichment tool RB2B instantly reveals contact-level data for up to 30% of your anonymous website visitors. With our new integration, those valuable leads are imported straight into Warmly.
And for every lead RB2B reveals, Warmly's Orchestrator can act autonomously to send tailored outreach sequences.
The right message, at the right time, in the right channel.
Warmly’s Orchestrator works across our AI website chatbot, an email sequencer, and LinkedIn DMs.
Triple. Threat.
So, that lead retargeting might look a little something like this:
- You’ve identified a visitor who’s returned to your pricing page. Warmly’s AI Chat sends them a real-time message saying, “Welcome back to our pricing page friend from Connecticut, would the Asana team like to take a demo with us today?”
- ⬆️ 3% conversion rate increase
- Warmly automatically moves leads that don’t convert via the chatbot to email sequencing through your integration of choice (we support Outreach, Salesloft, Apollo, Hubspot, and more). Your lead gets an email saying, “Hey James, thought I’d reach you by email as well to share more about our product.”
- ⬆️ 2% conversion rate increase
- Leads that don’t convert through email targeting are added to a LinkedIn DM sequencing integration. Imagine: “Hey Sally, looks like someone on your team was checking out our pricing page, so I thought as the decision maker for the team I’d send you a warm hello on LinkedIn”.
- ⬆️ 7% conversion rate increase
LinkedIn connection requests are limited to approximately 200 per week—but at this point in the sales process, you should be pretty confident that you’re reaching out to the right person on the right channel.
That’s because Warmly focuses on leads that have shown valuable intent signals. A revisit to your website, especially if they’re checking out a high-intent page like your pricing, says enough for us to know that they’re interested.
Then, with AI-powered outreach, you can reach the prospect exactly where they are.
Three seamless automations for a potential 10% increase in your conversion rates. All managed by Warmly’s contextually-aware signal-based orchestration software.
Setting Up Warmly and RB2B
What does it take to harness the power of RB2B’s website visitor identification and Warmly’s autonomous outreach?
Step one
Copy your RB2B API key into your Warmly account. (A reminder to sign up for RB2B if you haven’t already.)
Step two
Actually, that’s it. Sit back and watch your RB2B leads flow directly into your Warmly account.
Now, you can concentrate your skills on bespoke sales calls to the highest-value leads while Warmly handles retargeting warm prospects RB2B has identified on your website.
Warmly and RB2B: A New Sales Workflow
Sales teams today need to work differently. The old way—cold outreach, sales and marketing eyeing each other suspiciously from opposite ends of the office—just won’t cut it.
B2B sales are getting more competitive. Teams need to move faster, which requires closer integration between sales and marketing and an innovative approach to selling.
We believe that signal-based orchestration, which combines intelligent lead scoring using signal data with AI-powered omnichannel outreach, is the future of B2B sales.
It’s why we consider Warmly a revenue orchestration platform and not a sales engagement platform: we let your sellers and marketing teams focus on what they do best while AI orchestrates the rest.
Our latest integration enables your sales reps to do even more with their time.
RB2B finds contacts. Warmly books meetings through personalized chat, email, and LinkedIn profile outreach campaigns. It’s as simple and seamless as that.
Want to give Triple Threat Retargeting a go? Book a demo with one of our sales team today.
Or, reply to the little chat that’s popped up on the bottom right of your screen ➡️ and you’ll be hooked up with a human sales rep in no time.
Frequently Asked Questions
What is Announcing Warmly’s New RB2B Integration?
Announcing Warmly’s New RB2B Integration refers to the concepts and strategies covered in this article. Understanding these fundamentals helps B2B teams improve their sales and marketing effectiveness.
Why is Announcing Warmly’s New RB2B Integration important?
This matters because it directly impacts pipeline generation and revenue. Teams that master these concepts see better results from their go-to-market efforts.
How can I implement this?
Start with the strategies outlined above. For B2B teams, combining these tactics with tools like Warmly—which identifies website visitors and automates engagement—can accelerate results.
What tools help with Announcing Warmly’s New RB2B Integration?
Several tools can help, depending on your specific needs. Warmly is particularly useful for identifying high-intent website visitors and engaging them before they leave your site.
What are the best practices for Announcing Warmly’s New RB2B Integration?
Key best practices are covered throughout this article. Focus on the fundamentals first, measure your results, and iterate based on data rather than assumptions.