Everything is metered in credits, and one leaves your balance whenever Ava does something real, from pulling a lead to fielding the reply that comes back.
Below I’ll go over the tiers one at a time, then run two real team setups through the credit costs so the yearly number stops being a guess.
➡️ At the end, I'll point you to an alternative, Warmly (that's us!), which works both ends of the funnel: it catches the warm visitors already on your site and runs your outbound, all off one identification layer that's live from day one.
TL;DR
- Two numbers decide your bill: the size of your monthly credit pool, and the tier that sets that size. A credit goes each time Ava completes a task, so richer enrichment and longer sequences drain the pool quicker.
- A real free plan exists (300 credits a month, no card), alongside a 30-day trial that drops 10,000 credits, about $300 of value, into every new account.
- Paid tiers bill annually at 10% off: Intern at $250/mo (12K credits), Employee at $600/mo (30K credits), then a custom Enterprise tier for bigger volumes.
- For teams that want more than outbound, Warmly offers the best alternative to Artisan with its native person-level identification, live on-site chat, and both GTM motions running from one data model, with a free tier you can point at real traffic before spending a cent.
How does Artisan calculate its pricing?
Here’s how Artisan calculates its pricing:
- Credits: Every credit maps to something Ava did for you, and lighter jobs draw fewer than heavy ones.
An email enrichment costs 2 credits. A full end-to-end campaign runs about 22 credits for each person contacted, a phone number lookup is 10, de-anonymizing a website visitor is 4, and an autonomous reply is 2.
Each plan comes with a credit allotment per billing period, and that allotment is the figure to keep an eye on.
- Sending infrastructure: Mailboxes and phone numbers fall outside the credit system and get billed in dollars. So the sticker price on the plan isn't the full spend.
- Billing cycle: Every published price assumes annual payment, which shaves 10% off the monthly rate. Pay by the month, and it costs more.
- Rollover: Month-to-month credits roll into the next period if you don't use them. Annual plans front-load the whole allocation, but whatever's left when the term ends disappears.
- Running dry: Hit zero, and new enrollments simply pause, so nothing surprises you on the invoice, while sequences already moving keep going. You can then top up whenever, or jump a tier.
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Does Artisan have a free plan or free trial?
It has both, which isn't all that common here.
The free plan comes with 300 credits per month, and you can start without a credit card.
You can look up leads, run enrichments, and try the agent swarm research, but campaigns, deliverability tooling, and integrations stay behind a paid plan.
The trial is separate: 30 days, 10,000 credits (roughly $300 of value), full feature access, and again no card up front.
There are two factors worth knowing:
- That 10K grant only goes to brand-new customers, one per company, so anyone who joins later shares it.
- And if no card is on file by day 30, the account slides down to Free, and your campaigns stop.
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Artisan's plan breakdowns
Artisan lists three self-serve tiers and a custom one. I'll go through each with its price and what's inside:
Artisan's Free plan
Free opens at $0 a month with 300 credits, meant for poking around before you commit to a live motion.
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Here’s what's included:
- Lead discovery.
- Lists and enrichment.
- Agent swarm research.
- CSV import and export.
Campaigns, integrations, and deliverability tooling all sit behind a paid tier, so you can treat Free as a way to kick the data around before spending anything.
Artisan's Intern plan
Intern starts from $250/mo when billed annually, so $3,000 across the year, for 12,000 credits a month.
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Here are the features that it adds:
- Autonomous campaigns and replies.
- HubSpot CRM sync.
- Deliverability monitoring.
- Slack integration.
- A human power dialer at $67/seat/mo.
Artisan's Employee plan
Employee starts from $600/mo when billed annually, or $7,200 a year, for 30,000 credits a month.
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On top of Intern:
- Salesforce CRM sync.
- Advanced campaign types.
- Webhooks as a data source.
- Priority support.
- Full self-driving Ava, shown here and tagged "Soon."
Artisan's Enterprise plan
Enterprise is custom, quoted against your volume.
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It carries all of Employee plus the operational muscle:
- Forward-deployed implementation.
- A campaign strategy session.
- A dedicated CSM and Slack channel.
- SSO, SAML, advanced security controls, and audit logs.
Once you're past fifty positive replies a month, and security wants sign-off before anything ships, the Enterprise quote is the next step.
What would Artisan cost your team to run?
Let’s go over two common setups, with the annual number and what that credit pool stretches to:
- A founder or lone SDR on cold email, no calling: Intern, $3,000 a year, 12,000 credits a month.
At roughly 22 credits per person for a full campaign, that pool reaches around 545 contacts a month before you'd need to top up.
- A small team going multichannel with calls in the mix: Employee, $7,200 a year, 30,000 credits a month.
Phone is the twist here. Each number lookup adds 10 credits to the campaign cost, lifting the per-contact figure from about 22 toward 32, which pulls that 30K pool down from roughly 1,360 contacts to closer to 940.
The wildcard going in is how fast the credits burn.
A campaign sits near 22 credits a head, but that number drifts with how much enrichment and personalization you layer on, so two identical-looking months can bill differently depending on how hard Ava worked.
⚠️ You’ll want to map your real volume and channel mix against the credit costs before signing.
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Are you looking for an Artisan alternative?
Warmly is worth a look if the AI-runs-my-outbound idea appeals, but you'd rather not ignore the buyers already on your site with their hand up, well before anyone cold emails a stranger.
Here’s how our platform works:
One agent takes the site (naming visitors, chatting, popping offers, chasing the ones who slip off); another takes everything after the click (qualifying accounts, reading intent, mapping who signs off, running the sequences); and a shared graph underneath keeps them straight on what's already happened.
Full disclosure: Warmly is our product, so take this section with the appropriate pinch of salt.
Let’s go over the features that I think make Warmly the best alternative to Artisan AI in the market:
Person-level website visitor identification
Warmly identifies anonymous visitors down to the individual person, with their work email, title, seniority, and LinkedIn pulled onto one record.
And this is the signal engine that keeps your outbound warm.
The way it works is that you plug Warmly in, and a matched prospect who visited your website turns up on a single record with their work email, title, seniority, and LinkedIn already filled in.
On regular B2B traffic, that normally lands about 65% of companies and about 15% of people, though the rate moves with traffic source and where the visitor is based.
The full pipeline (identification through enrichment and scoring) runs in under three seconds.
Your sales team can follow up with the head of RevOps who spent five minutes on your pricing page, not with "this software company stopped by."
Inbound Agent (AI chat and live human handoff)
The Inbound Agent covers the half of the funnel traditional AI SDRs leave alone: what happens while the interested prospect is still on the page.
As the visitor is already identified, the opening line draws on their CRM record and what they've been reading, so it lands on something relevant, not a blank "hi there."
A good-fit visitor books a slot on the right rep's calendar straight from the chat, with no form in the way.
When one of your human reps takes over, the whole thread goes with them, so the visitor never repeats what the bot already heard.
Warmly also ships an AI 24/7 Video Chat Agent that engages visitors with human-like video to deliver personalized demos and qualify leads at any hour.
TAM Agent (AI SDR and outbound orchestration)
Once a prospect leaves your site, our TAM Agent takes over the off-site work by pulling target audiences together, ranking accounts, surfacing the buying committee, enriching contacts, and running outbound over email and LinkedIn.
There are 4 pieces to it:
- AI ICP Tiering: A model trained on your own closed-won deals sorts every account into Tier 1, 2, 3, or Not ICP, and tells you why it landed where it did.
- Buying committee mapping: It looks past job titles to assemble the Champion, Decision-maker, Influencer, and Approver from org charts, job descriptions, and LinkedIn.
- Outbound orchestration: Run it through reps, hand it to an autonomous AI SDR, or blend the two, with guardrails that keep it off open deals and anyone already mid-chat.
- Signals Bundle: Bombora surges, G2 activity, funding news, fresh hires, and tech-stack shifts move an account's score, so reach-outs line up with what's happening inside it.
The Context Graph
The Context Graph ties the TAM and Inbound agents together.
Picture one running file per account: the pages someone viewed, the emails your team sent, the call notes, the reasoning behind each move, and how the deal actually landed.
As both agents read from that same file, a chat can bring up the ROI calculator a visitor downloaded last week and the ten minutes they just spent on your integrations page, with no one hand-wiring a connection.
When you split identification, outbound, and chat across three vendors, that continuity is the first thing you lose.
On the integration side, Warmly runs native two-way sync with HubSpot and Salesforce, plus connections to Outreach, Salesloft, Slack, Bombora, G2, and the LinkedIn, Google, and Meta ad platforms, across more than 40 integrations.
Pricing
Warmly runs three paid plans on top of a free tier, and they stack as you take on more of the funnel.
- Free: 500 de-anonymized visitors a month, real-time Slack alerts, and CSV export.
- AI Web-Deanonymization: $10,000/year for contact and company-level identification, ICP filtering, lead routing, CRM sync, and retargeting across email, LinkedIn, and ads.
- Inbound Chat: $20,000/year, which layers on the conversation: an AI Chatbot, Warm Calling for the live handoff, Warm Offers, and automated email follow-up.
- AI Inbound Autopilot: $30,000/year, which extends Inbound Chat with unlimited AI Studio Agents, the Autopilot Agent, AI goal-setting and qualification, AI-generated mini-demo slides, AI-written follow-up, and auto-learning that sharpens chat over time.
Try Warmly for free
You can probably feel which way your team leans by now: one agent that's very good at going out, or a platform that also catches what's already coming in.
If it's the latter, you'd be switching on:
- Person-level visitor identification, running from the moment the pixel loads.
- An Inbound Agent that greets, qualifies, books, and wins back the ones who drifted off.
- A TAM Agent handling ICP tiers, committee mapping, and the outbound itself.
- A Context Graph so both sides pull from one shared history.
You can start with Warmly's free plan to put a name to your first 500 visitors, or book a demo if your team needs the full TAM and Inbound agent setup.
⚠️ Disclaimer: This article was last updated on the 10th of July, 2026, and if there's any misinterpretation of the information, please contact us, and we will fact-check it.