Keyplay is a B2B data intelligence and account research platform that helps go-to-market teams identify companies that match their ideal customer profile (ICP) and uncover signals that indicate buying intent.
The platform is designed to help revenue teams focus on the right accounts by combining firmographic data, technographics, and behavioral insights.
Despite this, some users and me included found some issues and points worth mentioning.
In this buyer’s guide, I’ll walk you through the 10 best Keyplay alternatives available today, covering their core features, best use cases, pros & cons, and pricing structures.
TL;DR
- The main reasons why some sales teams have been looking to switch from Keyplay are its current lack of a centralized signal orchestration engine, recent price increase, and limited CRM integrations.
- Warmly offers the best alternative to Keyplay with its signal-based revenue orchestration, real-time visitor identification, and AI-powered outbound automation capabilities.
- Platforms like Apollo and ZoomInfo are ideal for SMB and enterprise sales teams that need a large B2B contact database, multichannel engagement, and account intelligence.
- On the other hand, there are tools like Clearbit and MadKudu that can help you enrich leads, score prospects, and predict conversion with intent and behavioral data.
Why have some sales teams been looking to make the switch from Keyplay?
When I tried Keyplay, I was happy with how it could ingest my first-party data, such as CRM activity or deal history, and use it to train or enrich my ICP model.
For example, if your best customers are typically Series B SaaS companies using HubSpot, Keyplay can learn that pattern from your own data and find more accounts like that.
Despite this, I saw a few drawbacks of the platform, and, when cross-checking with G2 reviews of the tool, a few trends started to emerge:
#1: Current lack of a centralized signal orchestration engine
One noticeable limitation in Keyplay’s current setup for me was that, while it excels at defining, discovering, and enriching ideal accounts, it doesn’t yet include a unified system for orchestrating and acting on multiple signals in real-time.
The platform doesn’t currently:
- Combine multiple behavioral and firmographic signals into a single “intent” or “readiness” score that dynamically updates.
- Trigger outreach or workflows automatically when certain thresholds are met (e.g., “company hired 3 new AEs, visited pricing page, and matches Tier 1 ICP”).
- It doesn’t have a visual, live dashboard for SDRs showing which accounts are “heating up” right now.
Instead, Keyplay serves more as the analytical foundation of your GTM motion, helping teams define who to target and why they’re a fit, rather than acting as the orchestration “engine” that decides when to engage or triggers action automatically.
➡️ Keyplay excels at the “who and why” of targeting (identifying and scoring the right accounts) but doesn’t yet cover the “when and how”, which is the real-time decisioning layer that ties signals to action and fuels true revenue orchestration.
Why this is important: Orchestrated sales intelligence (enriched contact + intent data) can help you shorten prospect research from 3–5 hours to 10–15 minutes, according to industry research by Mordor Intelligence, as AI enrichment condenses discovery and prioritization work.
#2: Recent price increase
Something else that stood out to me is Keyplay’s recent price increase, as it went from costing $12,000/year (still listed as much on sites like Salesforge) to $18,000/year.
To be fair to the solution, it does offer a generous freemium version that you can play around with, but the new price tag will be a tough pill to swallow for SMEs.
And you’ll still have to get yourself a sales engagement software to act on that data on top of your B2B sales tech stack.
#3: Limited CRM integrations
Last but not least, users of the tool are not happy with its limited range of CRM integrations and the fact that the platform cannot integrate with multiple CRMs.
Currently, Keyplay integrates with HubSpot and Salesforce only, and is not capable of integrating with more than one CRM, so users may write the data easily across their tech stack.
‘’The main improvement I would appreciate from Keyplay would be the ability to integrate with more than one CRM to write the data easily across our tech stack.’’ – G2 Review.
What are the best alternatives to Keyplay in 2026?
The best alternatives to Keyplay are Warmly, with its signal-based revenue orchestration platform, Apollo, and ZoomInfo.
Here’s a breakdown of the 10 tools that I shortlisted:
| Tool | Use Case | Pricing* |
|---|
| Warmly | Uses signal-based revenue orchestration to de-anonymize website visitors, score them with intent signals, and automate multi-channel outreach. | Free plan for 500 website visitors. Paid plans start at $10,000/year (AI Data Agent), $16,000/year (AI Inbound Agent), $22,000/year (AI Outbound Agent). $25,000/year for Marketing Ops Agent. |
| Apollo.io | Combines a large B2B contact database with multichannel outreach sequences and CRM sync for SMB and mid-market sales teams. | Free plan available. Paid plans: $59/user/month (Basic), $99/user/month (Professional), $149/user/month (Organization). |
| ZoomInfo | Enterprise GTM intelligence with exhaustive contact data, intent signals, and AI tools to prioritize and engage accounts. | Custom pricing; contact ZoomInfo for a quote. |
| Clearbit | Real-time lead enrichment and account intelligence for product and marketing teams, enabling personalized engagement. | Custom volume-based pricing; contact Clearbit for a quote. |
| MadKudu | Predictive lead scoring and ICP-tailored models for high-volume inbound funnels, improving lead conversion prioritization. | Custom pricing; request a demo for a quote. |
| Demandbase | ABM-focused platform for marketing-led teams, combining account identification, targeted ads, and personalized site experiences. | Custom pricing; contact Demandbase for a quote. |
| Dealfront | EU-focused account discovery with website visitor identification, intent filters, and firmographic enrichment. | Limited free plan (100 monthly visitors). Paid plans start at €165/month; custom pricing depending on usage. |
| Cognism | Global GDPR-compliant contact enrichment with intent signals and phone-verified leads for outbound-focused sales teams. | Custom pricing; contact Cognism for a quote. |
| Clay | Automates lead list building, CRM enrichment, and custom scoring using multiple enrichment sources and AI-powered scraping. | Free plan for 100 monthly searches. Paid plans: $149/mo (Starter), $349/mo (Explorer), $800/mo (Pro), Enterprise custom pricing. |
| Seamless AI | Real-time AI-powered B2B lead discovery and verification for SDRs and small sales teams needing fast prospecting. | Free plan with 50 credits. Paid plans: Pro and Enterprise; contact Seamless AI for exact pricing. |
* Pricing reflects public information or starting points; many tools require contacting sales for enterprise or full-featured plans.
#1: Warmly
Warmly is the best Keyplay alternative on the market in 2026 with our signal-based revenue orchestration solution that helps you de-anonymize your website visitors and then reach out to them automatically.
Our tool uses person-level intent signals to identify and prioritize your best prospects in real-time, so you can build your best lead list from intent data.
Disclosure: Even though Warmly is our AI sales solution, I’ll look to provide an unbiased perspective on why Warmly offers the best alternative to Keyplay in 2026.
Warmly offers a signal-based revenue orchestration platform that lets you:
- Identify website visitors (~60% of companies and ~15% of contacts).
- Reveal which website visitors are most likely to convert.
- Get insights into prospects so that your SDRs can tailor their strategies accordingly.
- Automate essential sales processes on top of buying intent signals.
Let’s look at some features that make Warmly so popular among GTM teams looking to switch from Keyplay:
Feature #1: Identify your website visitors at the account and contact level
Unlike Keyplay, Warmly lets you maximize your website’s lead generation potential by identifying both the companies and individuals visiting it.
After all, most prospects (~96%, according to recent industry research) research companies or products before engaging sales: buyers do heavy pre-contact research.
All you have to do is to add a snippet of Warmly’s code to your website, and the sales intelligence software will start revealing your visitors in minutes.
In addition to company and individual-level identification, Warmly will also enrich your visitors’:
- Contact data (email address, phone number, social media profiles, etc.).
- Firmographics (company location, size, funding, etc.).
- Demographics (individual names, job positions, etc.).
- Technographics (tools and software a company uses).
But our visitor identification software doesn’t end there.
Warmly also tracks real-time 1st, 2nd, and 3rd-party intent signals to surface the visitors that matter most, so you can instantly prioritize outreach based on actual buying behavior.
That includes:
- 1st-party signals like pricing page views, repeated visits, product usage, or form fills.
- 2nd-party signals like relevant LinkedIn activity (e.g., industry-relevant discussions, posts, comments, likes, etc.).
- 3rd-party signals like competitor research or intent keywords being searched.
Our tool optimizes our data through a waterfall approach.
Warmly uses multiple data providers (20+), including 2 other leading website de-anonymization providers to validate the accuracy, quality & overall match rate of our signal & contact data.
This leads to:
- Higher data quantity: Multiple sources expand match rates.
- Higher data quality: Proprietary cleansing and confidence scoring validate accuracy.
💡 To maintain data quality and quantity, we continuously monitor vendor performance and validate our proprietary matching algorithms.
➡️ These systems allow us to track quality and quantity metrics in real-time to make sure that both contact-level and company-level data meet the high standards our customers expect.
Warmly’s transparent data commitment means you can test our data quality with our free tier before committing to us as a data provider.
Since we aggregate data from 25+ providers and cross-check it using our proprietary waterfall technique, the software can validate and verify data on your behalf, ensuring it’s of the highest quality.
Feature #2: Find prospects that look just like your best customers
Most tools give you firmographic filters, such as industry, headcount, location, and job title, and call it a day.
However, our tool goes much deeper.
With our AI-powered ICP identification capabilities, Warmly analyzes your actual customer data to uncover what really makes a good fit.
And it’s not just surface-level attributes: it’s patterns across the company tech stack, growth signals, org structure, seniority distribution, and even past engagement behavior.
Once Warmly understands who your best customers truly are, it’ll automatically scan its database of 200M+ contacts to find lookalike prospects, that is, the people and companies that closely resemble your top performers.
The end result is a list of not just any leads, but the right leads, so your team spends less time guessing and more time engaging the people most likely to convert.
Feature #3: Turn static lead lists into automated outreach with AI SDRs
Once you have built the prospect list, Warmly doesn’t just let it sit there all smart. It gets to work for you.
With AI Orchestrator and built-in AI SDR agents, Warmly turns every high-fit lead into a warm opportunity by triggering automated, personalized outbound across email and LinkedIn, based on real-time behavior and intent signals.
Here’s how it works:
- ICP-fit prospects who show strong signals (like visiting the pricing page or researching competitors) are instantly added to outbound sequences.
- Messages are personalized using contact data, context, and intent.
3. Warmly checks to avoid duplicate outreach and ensures contacts aren’t already being worked.
4. You can set rules for account multithreading, so your AI SDR reaches all the key decision-makers, not just one person.
And this isn’t just task automation. It’s real prospecting, at scale, without increasing SDR headcount.
Feature #4: Marketing Ops Agent
The best GTM strategy is meaningless if you don’t have the right target list of companies and people.
This is why we launched the Marketing Ops Agent to help you build your best lead list.
It’s an easy-to-use platform that automatically builds and maintains real-time, up-to-date lists of your best-fit accounts and contacts, so your GTM team can focus on strategy and creativity instead of spreadsheets.
Here's how it works:
The Marketing Ops Agent connects directly to your CRM, ad platforms, outbound tools, and intent sources to automate key targeting workflows:
- AI-powered lead scoring and enrichment to create dynamic lists ranked by fit and buying intent.
- Buying committee identification using insights from past closed-won deals.
- Instant audience syncing with HubSpot, Marketo, LinkedIn, Meta, Outreach, and more. No more manual CSV uploads.
- Automatic list updates as new intent signals or engagement changes occur.
- Unified buying intent scores that stay synced across every sales and marketing channel.
According to a recent study, ~96% of prospects research companies or products before engaging sales teams, which shows that your buyers are doing heavy pre-contact research as you're reading this guide.
Feature #5: Build targeted lead lists from a 200M+ contact database (Coldly)
Warmly offers a built-in prospecting platform, Coldly, which gives your team access to a constantly refreshed database of over 200 million contacts and accounts, so you can build high-quality prospect lists in seconds.
The database combines powerful filters with real-time enrichment to help you find exactly who you’re looking for across every channel.
You will be able to filter by:
- Job title, function, or department.
- Seniority level and decision-making role.
- Company size, revenue, industry, or location.
- Tech stack and hiring signals.
- And dozens more customizable filters.
➡️ Each lead comes pre-enriched with verified email addresses, phone numbers, and LinkedIn profiles, so your lists are not only accurate but also immediately actionable.
Bonus: There’s also a Chrome extension that lets your reps pull contact data directly from LinkedIn or any website, making manual prospecting a whole lot faster.
Warmly’s Integrations
Warmly integrates with a wide range of CRMs and sales platforms, including:
- HubSpot CRM.
- OpenAI.
- Slack.
- Apollo.
- Outreach.
- Demandbase.
- RB2B.
- Clearbit.
- People Data Labs.
- And more.
💡 For example, it’s possible to combine Warmly’s visitor identification software with HubSpot to alert your sales team the moment a known prospect arrives on the site.
With the HubSpot browser cookie, you can prioritize conversations with the leads who have shown the most engagement with your HubSpot campaigns.
In addition to deep integrations with several lead intelligence platforms, Warmly provides a Warm Bundle: partner discounts for over 25 sales, marketing, and GTM tools.
This way, your team can access many relevant tools and combine them with Warmly at a fraction of their usual price.
Pricing
Warmly’s pricing is modular and component-based and comes with a free plan that lets you identify up to 500 website visitors per month.
You can choose the components that best match the needs of your business, as components are priced by output and not just by a monthly fee.
There are 4 paid product plans that you can choose from:
- AI Data Agent (Starts at $10,000/yr), which includes 10,000 credits, person-level web visitor de-anonymization (RB2B + Vector data), CRM integration, and access to our Coldly Contact Database.
- AI Inbound Agent (Starts at $16,000/yr), which adds a native marketing outbound automation, domain warmup, and lead routing with custom CRM fields.
- AI Outbound Agent (Starts at $22,000/yr), which adds automated signal-based outbound orchestration, AI chatbot & live video chat, email automation, LinkedIn automation, and email warmup.
- Marketing Ops Agent (Starts at $25,000/yr), which adds AI-powered account scoring, AI enrichments and custom signals, buying committee identification, real-time buying intent signal tracking, and automatic updates across all enrichments, signals, account and lead lists.
Monthly credits on Warmly are used to track and engage with potential leads.
For example, each interaction or engagement with a lead will use up one credit, such as when you engage with a lead through email or LinkedIn.
➡️ Warmly’s pricing is ideal for larger SMB and MM companies with a growing or mature GTM motion with SDR, sales, and marketing functions.
How do Warmly’s credits work?
💡 Warmly will provide you with a certain amount of credits every month, depending on your monthly web visits and the amount you want to de-anonymize.
Once someone visits your website, the tool captures their first and last name, job title and company they work at, LinkedIn profile and business or personal email. This information takes 1 credit.
For example, each interaction or engagement with a lead will use up one credit, such as when you engage with a lead through email or LinkedIn.
How is Warmly different from Keyplay?
Warmly takes a signal-driven, person-level approach when compared to Keyplay.
It de-anonymizes website visitors, scores them with first-, second- and third-party intent signals, and then automates personalized outreach such as email, LinkedIn, on-site AI chat and live video handoffs so you can engage visitors in real-time.
Keyplay, by contrast, focuses on ICP modelling, account scoring and account selection, building and continuously updating ideal-customer profiles, surfacing high-fit accounts, and producing account signals that feed CRM and ABM playbooks.
It is designed to pick which accounts to work on and how to tier and target them.
Here’s a breakdown of the 2 solutions’ functionality:
| Category | Warmly | Keyplay |
|---|
| Core Functionality | A signal-based revenue orchestration platform that de-anonymizes website visitors to person and company level matches, ties those people to accounts, scores readiness, and triggers immediate GTM actions. | An ICP modeling and account selection platform that scores and tiers accounts, produces prioritized account signals and lookalike discovery, and integrates continuously with CRM for ABM, territory planning and outbound prioritization. |
| Data Enrichment and Intent Signals | Combines person-level de-anonymization from site behavior with first, second and third-party signals such as page views, form activity and external intent sources, enriched to person and company records. | Focuses on fit and propensity signals at the account level, including ICP lookalikes and firmographic fit. |
| Automation and Outreach | Built-in automation for rapid follow-up, including automated outreach sequences for email and LinkedIn, AI chat for on-site engagement, routing to SDRs, and real-time plays like pop-ups and video handoffs to convert active visitors quickly. | Primarily a decisioning and account intelligence layer that generates prioritized account lists, signals and playbooks to feed existing outreach tools. |
| Best for | GTM teams that want to identify, prioritize and engage high-intent website visitors instantly, shortening response time and converting on-site interest. | RevOps and ABM teams that need a robust ICP, account scoring, territory planning and TOFU account discovery, ideal for targeting the right accounts at scale before running ABM and outbound motions. |
Pros & Cons
✅ Identifies companies and individuals visiting your website.
✅ Enriches each identified lead with detailed B2B intelligence and reveals intent data.
✅ Versatile sales orchestration options.
✅ Live sales engagement capabilities.
✅ Reveals who your hottest prospects are right now.
✅ Generous free plan to get started with 500 website visitors to de-anonymize.
❌ Pricing is modular.
#2: Apollo
Best for: SMBs and mid-market sales teams that want an affordable, all-in-one prospecting and engagement stack.
Similar to: Seamless AI.
Apollo is a strong Keyplay alternative for teams that want a single platform combining a large B2B contact database with sequence-based outreach and analytics.
The platform reduces the need to stitch separate prospecting, cadence, and reporting tools with its built-in automation and CRM sync.
Features
- Apollo's AI surfaces the right personas, companies, and buying signals instantly, allowing teams to focus on strategy rather than manual research.
- The platform's AI assists in crafting personalized emails, incorporating company news and insights to match your brand voice, enhancing engagement rates.
- Automated prospecting, multichannel sequences and analytics in one platform for faster outreach execution.
Pricing
Apollo’s pricing comes with a free forever plan that includes 100 email and mobile phone finder credits, basic filters and prospecting, and two sequences.
If you need more, you can upgrade to one of three paid plans:
- Basic: $59 per user per month.
- Professional: $99 per user per month.
- Organization: $149 per user per month.
Pros & Cons
✅ A B2B database with over 210 million contacts.
✅ Seamless integration with existing AI sales tools that you might already be using.
✅ Detailed analytics for optimizing campaigns.
❌ Occasional interface lags, particularly when managing large-scale data, which is why some people are looking for Apollo alternatives.
❌ The tool can be complex to use, potentially requiring a significant learning curve.
#3: ZoomInfo
Best for: Enterprise sales and marketing organizations that require exhaustive contact data and intent for ABM.
Similar to: Bombora.
ZoomInfo is a comprehensive GTM intelligence platform that combines a vast B2B contact database with AI-powered tools like Copilot.
The platform is a viable alternative to Keyplay, as it pairs broad data coverage with engagement tools, so you can both discover accounts and operationalize outreach from the same place.
Features
- Copilot: ZoomInfo’s AI-driven assistant that analyzes CRM data and ZoomInfo’s extensive database to detect opportunities, personalize emails, suggest actions, and provide detailed profiles.
- Massive firmographic and technographic datasets plus intent signals and advanced account segmentation for ABM.
- ZoomInfo tracks online behavior to identify companies showing interest in specific products or services, helping you prioritize outreach to prospects who are actively researching solutions similar to yours.
Pricing
ZoomInfo offers three plans for Sales, Talent, and Marketing teams, all of which have custom pricing and lock you into 12-month contracts.
These custom packages differ primarily in the app integrations and features they include, as each is geared toward distinct user types.
Since ZoomInfo doesn’t disclose its prices, you’ll have to contact ZoomInfo’s team for a custom quote or check our in-depth ZoomInfo pricing guide.
Pros & Cons
✅ Extensive and up-to-date B2B contact database, particularly strong in the US market.
✅ Intuitive interface, despite having a large range of use cases and features.
✅ Prioritize outreach to prospects who are actively researching solutions similar to yours.
❌ Data accuracy may vary for regions outside the U.S, which is why some brands have been looking for ZoomInfo alternatives.
❌ The platform can get really expensive for the full solution.
#4: Clearbit
Best for: Product and marketing teams that want programmatic enrichment and website-to-account intelligence.
Similar to: Cognism.
Clearbit provides real-time enrichment that you can use to enrich forms, score leads, and segment accounts as they interact with your website.
The platform’s developer-friendly stack makes it a viable alternative to Keyplay for enterprise teams looking to embed data into workflows for immediate personalization.
Features
- Real-time lead enrichment and reverse-IP company matching to improve inbound conversion and routing.
- Form shortening for capturing more leads without losing relevant data.
- Instant lead scoring and routing thanks to the platform’s industry categorization, corporate hierarchies, job roles and seniority tags, etc.
Pricing
Clearbit’s pricing is not currently disclosed, meaning you’ll have to contact its team for accurate pricing details.
The only thing stated on the website is that the plan is volume-based and can be configured to include add-on packages like Forms, Advertising, and Capture.
This means that you’ll probably be charged extra if you opt for add-ons.
➡️ Note: Warmly's pricing plans include access to Clearbit’s rich database.
Pros & Cons
✅ Variety of buyer intent signals to help you identify qualified leads.
✅ Integrates with various platforms and CRMs.
✅ User-friendly, unlike some AI B2B sales tools on the market.
❌ Pricing scales with volume, and advanced features can become costly, which is why some teams have been looking for Clearbit alternatives.
❌ Some of its features are available only as add-ons that are charged extra.
#5: MadKudu
Best for: Creating multiple scoring models tailored to different markets and ICPs.
Similar to: Dealfront.
MadKudu offers a lead prospecting solution that focuses on predictive lead scoring tailored to high-volume inbound funnels.
The platform is a nice alternative to Keyplay, as it uses historical conversion data to predict which leads are likely to become customers, particularly in product-led or content-driven growth environments.
Features
- The platform analyzes your historical customer data (e.g., closed deals, trial conversions, and retention metrics) to build predictive scoring models that surface high-potential leads early in the lead generation funnel.
- Fit and intent model segmentation, where leads are categorized by both fit (firmographics, role, industry) and intent (behavioral signals like email engagement or product usage).
- Integrates with tools like Salesforce, HubSpot, Marketo, and Segment, pushing lead scores directly into workflows your team already uses.
Pricing
MadKudu doesn’t currently publish prices for its product.
You will have to book a demo and request a custom quote based on your specific requirements to learn its pricing structure.
Pros & Cons
✅ Analyzes your historical customer data.
✅ Leads are categorized by both fit and intent.
✅ Integrates with tools like Salesforce, HubSpot, Marketo, and Segment, covering the weaknesses of Keyplay.
❌ Steep learning curve to learn how to best use the solution.
❌ There’s a higher price tag reported than other alternatives on the market, which is why some teams have been looking for MadKudu alternatives.
#6: Demandbase
Best for: Marketing-led ABM teams running targeted ad campaigns and personalized site experiences.
Similar to: Warmly, 6sense.
Demandbase replaces Keyplay for teams that want an account-centric platform combining account identification, targeted advertising, and on-site personalization.
The platform is built to connect account insights to ad and personalization channels so marketing can directly influence account engagement.
Features
- Account-based marketing orchestration enables you to create customizable workflows aimed at specific accounts and audience segments.
- Real-time website personalization leverages intent and B2B data to provide each target account with a personalized web experience.
- Actionable sales insights that help you close more deals by knowing which prospects are ready to buy and when to reach out.
Pricing
Demandbase does not include its pricing, so you’d have to contact their team to get a quote.
➡️ The only thing revealed on its website is that its pricing model includes a platform fee that covers all the essential services and a flat user fee that scales according to your needs.
Pros & Cons
✅ Targeted B2B advertising and retargeting.
✅ Full suite of ABM tools, including account insights, intent data, and personalized campaign orchestration.
✅ Sales insights that your team can use to prioritize accounts.
❌ The tool has a steep learning curve, according to G2 reviews.
❌ On the higher end in terms of pricing, similar to Keyplay, which is why some SMEs have been looking for alternatives.
#7: Dealfront
Best for: EU-native account discovery with website visitor identification, intent filters, and firmographic enrichment.
Similar to: Warmly.
Dealfront offers a B2B sales intelligence and website visitor identification solution created by merging Echobot and Leadfeeder.
The platform holds data on millions of EU-based B2B contacts, making it an excellent alternative to Keyplay if you’re focused on the EU market.
Features
- Identifies accounts visiting your website and delivers on-site intent insights.
- Extensive GDPR-compliant B2B database primarily focused on European data (34M+companies and 106M+contacts) and deep coverage of specific European regions (e.g., Benelux, DACH, Nordics, etc.).
- Target and Connect workflow that lets you filter by ICP, enrich contacts, and map web visitor signals to prioritize outreach to active accounts.
Pricing
Dealfront has separate pricing for its sales intelligence and website traffic deanonymization.
Dealfront's sales intelligence plan does not have flat fees, so you’ll need to contact its team for precise pricing details.
Regarding visitor identification, there’s a limited free plan that allows you to identify up to 100 monthly website visitors but excludes all other Dealfront features.
This means you won’t get any other data on the companies visiting your website, not even essential contact details.
The paid plan starts at €165 per month, with the final price depending on the number of identified companies.
Pros & Cons
✅ Strong European coverage and compliance posture.
✅ 30+ trigger events you can set up to alert you when a relevant change in a prospect’s profile occurs (e.g., job changes, bankruptcy notices, etc.).
✅ A nice range of native CRM integrations, covering the weakness of Keyplay.
❌ Capable of identifying only companies and even those with a low accuracy level.
❌ Focused on the European market, with a particular emphasis on the DACH region, with other regions being underrepresented, unlike Dealfront alternatives.
#8: Cognism
Best for: Sales teams that depend on outbound calling and need trustworthy, compliant global data.
Similar to: UpLead.
Cognism combines high-quality, GDPR-aware B2B contact data with intent signals and phone-verified dials, so sales reps can find verified decision-makers across EMEA and act when accounts show buying intent.
The tool’s native CRM integrations and real-time enrichment make it a viable Keyplay alternative, as they reduce time-to-engagement and keep your outbound lists accurate.
Features
- Privacy-first global contact enrichment with compliance tooling to support international outreach.
- Create custom workflows to enrich existing CRM data or new leads with updated information.
- Intent with verified direct dials merges buyer intent with phone-verified contact data, so you can prioritize live, reachable prospects.
Pricing
Cognism offers two premium plans, Platinum and Diamond, with custom pricing. Connect with their sales team to get a quote.
Pros & Cons
✅ Get access to global data without geographical restrictions.
✅ Cognism’s browser extension allows prospecting over any website or app.
✅ Users frequently praise the quality of Cognism's customer support.
❌ Most integrations are possible via Zapier and not native to Cognism, which is why some teams have been looking for Cognism alternatives.
❌ Limited intent data when compared to alternatives on the market.
#9: Clay
Best for: Teams aiming to automate lead list building, CRM enrichment, and custom scoring.
Similar to: Seamless AI.
Clay is a lead enrichment platform that collects data from 75+ enrichment sources and lets you create detailed lead lists by pulling from its 10+ built-in sources.
With Clay, what stood out to me is that you can build tables from detailed prompts like: “go scrape these sites and find me prospects that look like my ICP”.
Features
- Waterfall data enrichment that helps you cross-reference dozens of databases and data providers, increasing the chances of getting accurate data.
- AI web scraper Claygent runs basic prospect research for you anywhere on the web.
- Intuitive lead list builder that lets you create comprehensive lists easily.
Pricing
Similar to Keyplay, Clay’s pricing has a free forever plan that provides 100 monthly search credits and limited access to its features.
For more advanced users, Clay has 4 pricing tiers:
- Starter: $149/mo for 2,000 credits.
- Explorer: $349/mo for 10,000 credits.
- Pro: $800/mo for 50,000 credits.
- Enterprise: Custom pricing for a custom amount of credits.
Pros and Cons
✅ Waterfall enrichment speeds up prospecting and improves the quality of your prospect and leads lists.
✅ Wide range of features and seamless integrations.
✅ The platform can automate essential sales operations.
❌ Can be difficult to master, which is why some people have been looking for Clay alternatives.
❌ The costs can easily sneak up on you, according to user reviews.
#10: Seamless AI
Best for: Teams looking for real-time B2B lead generation with AI-powered contact search and enrichment.
Similar to: Koala.
Seamless AI is a Keyplay alternative that uses AI to discover prospects and verify contact info quickly, making it useful for SDRs and small sales teams that need speedy list-building.
The platform’s browser-based tools and extension let reps pull targeted lists without heavy setup.
Features
- Real-time search engine that ensures SDRs can instantly reach the most recent and relevant contact information, enhancing the efficiency of their outreach efforts.
- An AI Assistant for sales content creation, which helps you craft personalized sales scripts, emails, and social media messages quickly by analyzing customer data and preferences.
- Total AI confidence scoring, which assigns a confidence score to each contact's data, indicating the reliability of information like email addresses.
Pricing
Seamless AI offers a free forever plan that provides you with 50 credits for finding prospect data.
For more credits and extra features, subscribe to one of two plans:
- Pro: Includes everything in Free, daily credit refresh, access to AI features, etc.
- Enterprise: Includes everything in Pro, plus API and extra support.
However, Seamless.AI doesn’t disclose prices for its packages, so you’ll have to contact its sales team.
Pros & Cons
✅ Provides real-time, verified contact information.
✅ User-friendly interface with a helpful Chrome extension.
✅ Integrations with platforms like LinkedIn and CRMs.
❌ Limited international data coverage compared to competitors.
❌ Customer support can be inconsistent when compared to Seamless AI alternatives, according to user reviews.
Engage in-market prospects with Warmly’s signal-based intent and automation capabilities
That’s it from our list of the 10 best Keyplay alternatives for SDRs looking to build lead lists, score them, and engage them.
Tools like Warmly and Clay go beyond enrichment and ICP identification: they act as signal orchestration hubs that unify intent signals, CRM data, and automated workflows under one logic layer.
Warmly warms up your Total Addressable Market (TAM) & segments your leads into cold, warm & hot using an Intent Signal Data Agent.
Our tool then uses Outbound & Inbound Agents to engage your hottest leads omni-channel (on chat, email, LinkedIn, call) so you can book meetings while you sleep.
If your organization is serious about capturing demand the moment it surfaces, Warmly is one of the most intent-driven platforms available today.
Here’s what else you’ll get by signing up for Warmly:
- The ability to identify potential buyers by tracking their interactions with your website and getting insights into their interest level.
- A wide range of accurate prospect contact details, directly from the Coldly database, helping you reach the right people.
- Simplify your meeting process with automatic meeting scheduling that removes the back-and-forth, ensuring a frictionless booking experience.
- Automatically send leads to the right salesperson and notify them via Slack if a high-intent lead is active on your website.
- A Bombora integration that helps you proactively reach out to your warm leads and track who’s researching terms relevant to your product and brand, and get in front of them before your competitors do.
- Automate the search for high-potential prospects using AI technology, ensuring your sales team focuses on the right opportunities.
Book a live demo to see it in action.
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