But once you start digging into the tiers, the picture gets murkier than it looks at first.
There's a starting price per plan, and then the actual fit depends on your activated contacts, de-anonymization credits, messaging channels, and whether you need full AI SDR qualification or just basic routing.
The Enterprise tier is custom, and there's no traditional free trial despite a "try-and-buy" reference in the FAQ.
In this guide, I'll walk you through how Knock AI's pricing works, what each tier includes, and how much you should expect to pay at different team sizes.
➡️ I'll also introduce you to a Knock AI alternative with broader full-funnel coverage, a free plan to test on real traffic, and pricing built for teams consolidating out of a multi-tool GTM stack.
TL;DR
- Knock AI uses a tier-based monthly pricing model that scales by activated contacts and de-anonymization credits, with messaging channel coverage expanding as you move up tiers.
- There's no self-serve free trial. Knock AI runs a "try-and-buy" period where their team configures the platform on your funnel before you commit to a contract.
- Pricing starts at $1,000/mo for Pipeline Foundation, $2,000/mo for Pipeline Acceleration, and custom for Enterprise Pipeline (no public benchmarks available yet).
- Warmly is the best Knock AI alternative in 2026 for B2B revenue teams that want full-funnel coverage (inbound chat, outbound orchestration, third-party intent, and visitor identification) in one platform, instead of stacking Knock with two or three other tools.
How Does Knock AI Calculate Its Pricing?
Knock AI uses a tier-based monthly model where the price scales mostly with three things: activated contacts, de-anonymization credits, and messaging channel coverage.
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Here’s what that looks like:
- Activated contacts: the number of buyer records Knock can activate for engagement, qualification, routing, and conversion workflows. Foundation starts from 1,000, Acceleration from 3,000, and Enterprise from 10,000.
- De-anonymization and enrichment credits: how many anonymous visitors Knock can identify and enrich each month. Foundation gets up to 10,000, Acceleration up to 30,000, and Enterprise is unlimited.
- Messaging channels: Foundation is Slack-only. Acceleration adds LinkedIn, WhatsApp, Telegram, and iMessage. Enterprise keeps that set and lets you bolt on custom channels specific to your audience.
- AI SDR's capability also expands per tier: Foundation's AI handles answering visitor questions and routing to a human. Acceleration's AI runs full custom qualification flows and conversion actions. Enterprise unlocks fully custom qualification questions, ICP rules, and routing logic.
➡️ If I were you, I'd pick by your inbound volume first (how many activated contacts you'll burn through each month) and your channel mix second.
Source: Knock AI pricing page.
Does Knock AI Have a Free Plan or Free Trial?
Knock AI doesn't have a traditional free plan or self-serve free trial.
What they offer instead is a "try-and-buy" approach, which is documented on their FAQ:
- Their team analyzes your current funnel, identifies where buyers drop off, and configures qualification, routing, and messaging flows for your audience.
- You then test Knock against real buyer traffic before committing to a paid plan.
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Knock AI's Plan Breakdowns
Pipeline Foundation Plan
Knock AI's Pipeline Foundation plan starts at $1,000/mo, which works out to roughly $12,000/yr if billed annually.
It's positioned as the entry point for teams building their first AI-driven inbound engine.
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Here’s what’s included inside the plan:
- Activated contacts starting from 1,000 per month.
- De-anonymization and enrichment credits up to 10,000.
- Slack as the only messaging channel.
- AI SDR that answers visitor questions and routes high-intent buyers to a human rep.
- Instant meeting booking from chat.
- LinkedIn outreach to high-intent visitors.
- Native Slack and CRM sync.
- Basic enrichment for routing decisions.
➡️ Foundation is the cheapest way to test the Knock model, but the Slack-only messaging cap is the real ceiling.
If you want to engage buyers on LinkedIn or WhatsApp, you'll need to move up.
Pipeline Acceleration Plan
Knock AI's Pipeline Acceleration plan starts at $2,000/mo, or roughly $24,000/yr. This is the tier where most mid-market teams land.
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What it adds over Foundation:
- Activated contacts starting from 3,000 (3x Foundation).
- De-anonymization credits up to 30,000.
- Multi-channel engagement: LinkedIn, WhatsApp, Slack, Telegram, and iMessage.
- AI SDR that runs full qualification flows with custom logic.
- AI books demos directly with qualified buyers, no human triage step needed.
- Advanced enrichment and intent-based routing.
➡️ Acceleration is where Knock's "messaging-first" pitch starts to land. If your buyers live in LinkedIn DMs or WhatsApp (which most modern B2B buyers do), this is the tier that matches the reality.
Enterprise Pipeline Plan
Enterprise pricing isn't published. You'll need to talk to Knock's team for a quote.
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From the published feature list, the Enterprise tier layers on:
- Activated contacts starting from 10,000 per month.
- Unlimited de-anonymization and enrichment credits.
- Custom messaging channels beyond the standard set on Acceleration.
- Custom qualification questions, ICP rules, and routing logic.
- Enterprise security and permissions, including advanced workspace control and audit logs.
- Custom integrations.
- Dedicated CSM and GTM strategy support.
➡️ Enterprise pricing is opaque, and there's no Vendr or third-party benchmark data on Knock AI yet, since the company is still in its first couple of years. You'll be negotiating without strong external comparables.
Does Knock AI Provide Good Value for Money?
The honest answer: There isn't enough independent review data on Knock AI to give a fully sourced verdict.
The company is still relatively young, and they don’t have a strong review profile that I can base my analysis on.
What I can verify is that named customers on Knock AI's own site are happy with the way the product replaces forms with DMs:
"When I first started using Knock AI, my immediate reaction was: 'IT'S SO EASY!' Instead of chasing leads across different platforms, I can just DM back and forth with prospects like I'm chatting with a friend." – Featured Customer
So, they must be doing something right.
However, there are real limitations to know about, flagged in this SyncGTM review:
- Knock AI is inbound-dependent, as it engages prospects who come to you, but it does not find buyers who are in-market but have not yet discovered your solution.
- Does not run waterfall enrichment across external data providers. That means you’d get conversation data but not the signal data you’d need for follow-ups.
I can also tell that Knock AI has recently increased its starting price from $700/month to $1,000/month, since the SyncGTM (at least as of this writing) still has ‘’$700/mo’’ as pricing for the solution.
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Looking for a Knock AI Alternative?
Warmly is the best Knock AI alternative in 2026 for B2B revenue teams that need person- and company-level visitor identification, AI chat, AI SDR-led outbound, and a unified intent layer in one system.
Our platform is structured around two coordinating AI agents: an Inbound agent (AI chat, person-level ID, smart popups, and retargeting) and a TAM agent (ICP scoring + intent, web researching, buying committee mapping) sitting on top of a shared Context Graph that learns from every interaction.
Heads up before we go further: Warmly is our tool. However, I’ll do my best to explain what makes us a reasonable alternative to Knock AI for mid-market and enterprise buyers.
Let’s go over the features of Warmly in more detail:
Person-level website visitor identification
Warmly identifies roughly 15% of your website visitors at the person level (including name, work email, job title, and LinkedIn profile) and around 65% at the company level, with a sub-3-second pipeline running from pixel fire to enrichment to action.
Our platform then combines that identification with intent signals by analyzing the pages the visitors viewed, their time-on-site, return visits, and 3rd party research intent to surface the highest intent prospects.
The visitor data then flows bidirectionally into HubSpot and Salesforce without manual exports, and every identified visitor gets enriched with firmographics, technographics, and third-party intent signals before reaching reps.
Inbound Agent: AI Chat with Live Human Chat handoff
The Inbound Agent runs an autonomous AI chat with full CRM and intent context loaded before the first message, then hands off to humans when the conversation needs one.
The AI starts by getting to know the visitor’s company, role, page history, and any prior touches, so visitors don't get an impersonal opener, such as ‘’Need anything?’’.
When a conversation needs a human, the handoff comes with the full transcript and context intact, so reps don't start cold.
Qualified visitors can then book straight into rep calendars from inside the chat. No form, no SDR triage step, and no "someone will be in touch."
Warmly’s smart popups and personalized landing pages also run on that same identity layer:
- Smart popups are triggered by intent signals and are personalized to who's visiting your website to give them the right offer at the right moment.
- Personalized Landing Pages dynamically customize content based on who's visiting, including their company, role, industry, and behavior.
And for the visitors who visited but left, our retargeting follow-up engine triggers personalized email sequences, LinkedIn ad targeting, and nurture campaigns based on their behavior and intent signals.
TAM Agent: outbound orchestration with intent scoring
Warmly’s TAM Agent automates the off-site half of GTM, covering ICP tiering, buying committee identification, intent scoring, multi-vendor enrichment, and outbound orchestration from one configuration.
Here’s what that includes in practice:
- Trains on your closed-won deals to score every account in your TAM with a transparent and tunable model (Tier 1, 2, 3, or Not ICP).
- Finds four named persona types (Champion, Decision-maker, Influencer, Approver) using LinkedIn data and org charts, with verified work emails attached.
- Combines first-party signals (web, chat, email) with third-party (Bombora, G2, job postings, technographics) into one transparent score you can tune.
- Auto-refreshing audiences push to LinkedIn Matched Audiences, HubSpot, and Outreach in real time as accounts enter or exit segments.
- Route to reps based on territory and ownership, run autonomous AI SDR sequences, or use a hybrid where AI handles initial touches and reps step in once engagement happens.
The Context Graph: unified data and learning layer
The Context Graph is the data layer that ties both the Inbound and TAM agents together.
It tracks what happened (signals), what you did (actions), why (reasoning), and what came of it (outcomes).
Your inbound and outbound work will work from the same scoring model instead of passing data between three vendors.
Every buyer touchpoint is logged in an activity ledger, which our customers find useful when a prospect is back in market after a few months of persuading stakeholders to provide them with a bigger budget.
All of this massive context also goes to the AI chatbot. The chatbot would be aware if a visitor visited your pricing page last week and a case study 2 months ago.
How is Warmly different from Knock AI?
The main difference between Warmly and Knock AI comes down to this:
- Warmly is built as two coordinating agents (Inbound for on-site, TAM for off-site) sitting on a shared Context Graph that is the unified data layer.
- Knock AI is built as a suite of modular products, including Reveal, Intent and Score, Enrich, Chat, Scheduling, Outreach, AI Agent, CRM, Routing, and Organic, with Slack-first workflows as a strong design choice that fits teams already running sales conversations through Slack.
Knock AI's strength lies in its multi-channel chat surface (LinkedIn, WhatsApp, Slack, Telegram, iMessage, and website) and its AI Agent that runs custom qualification flows and books demos autonomously across those channels.
On the other hand, Warmly's TAM Agent goes deeper on off-site orchestration, with ICP tiering trained on your closed-won deals, buying committee identification across four persona types, multi-vendor enrichment waterfalls, and direct LinkedIn Matched Audiences sync.
If you’re running heavily on Slack as a sales workspace, Knock AI's Slack-native model is genuinely a good option.
However, if your motion needs outbound orchestration alongside on-site conversion, with a unified data layer feeding both, Warmly's two-agent infrastructure covers more of that ground.
And it’s not only the infrastructure of the 2 agents but also Warmly’s Context Graph, which connects everything and learns from every outcome.
The Context Graph combines data from the visitor itself (e.g., signals and company), context, what happened with that prospect, and the outcome data, including learned from what worked.
How is Warmly's pricing different from Knock AI's?
Unlike Knock AI, Warmly has a free plan with 500 de-anonymized visitors per month.
Beyond that, Warmly has three paid tiers:
- TAM: Starts at $15,000/yr. Covers off-site orchestration, ICP tiering, buying committee ID, full enrichment, and LinkedIn ad sync.
- Inbound: Starts at $30,000/yr. Covers on-site person-level identification, AI chat, meeting booking, Warm Offers (pop-ups), personalized microsites, and retargeting.
- Full GTM: Custom pricing. Unifies both agents with the Context Graph, SSO, SAML, and API plus MCP access.
Try Warmly for free
If you're evaluating Knock AI because you specifically want DM-style inbound chat and you're fine running outbound separately, Knock will probably do that job well.
But if you're trying to consolidate your GTM stack (cover identification, intent, inbound conversion, and outbound orchestration in one platform), you need the layers Knock AI doesn't have.
What you'll get on Warmly:
- A free plan with 500 monthly identifications, which is enough to validate the product on real traffic before stepping up to person-level on a paid plan.
- An AI Inbound Agent that chats, routes, books meetings, and retargets non-converters automatically.
- A TAM Agent that handles ICP scoring, buying committee mapping, and outbound orchestration that Knock AI doesn't cover at all.
- A Context Graph that unifies intent and action across both motions, so you're not rebuilding logic in separate tools.
- Native HubSpot and Salesforce integration with real bidirectional sync.
- Person-level visitor identification that works globally, not just on US IP addresses.
You can start with Warmly's free plan to identify your first 500 visitors, or book a demo if your team needs the full Inbound and TAM agent setup.
⚠️ Disclaimer: This article was last updated on the 9th of May, 2026, and if there's any misinterpretation of the information, please contact us, and we will fact-check it.