10 Best LeadGenius Alternatives & Competitors [2026]

LeadGenius is a managed lead generation and data enrichment service that combines AI with researcher verification to deliver tailored contact lists, buyer intelligence, and custom data pipelines.

It’s built for teams that need accuracy and custom fields rather than a self-service credit model.

That said, like any vendor, some teams hit bumps in day-to-day use.

Some users have reported frustrations with its prospect data, which can be outdated, the fact that it has limited international data coverage, and all of that while being more expensive than other tools on the market.

In this buyer’s guide, I’ll walk you through the 10 best LeadGenius alternatives in 2026, going over their core features, use cases, pros & cons, and pricing models.

TL;DR

The primary reasons some sales teams are looking to switch from LeadGenius are its often outdated prospect data, the fact that it’s more expensive than other solutions on the market, and its limited international data coverage.
Warmly offers the best alternative to LeadGenius with its person-level intent detection, real-time website visitor de-anonymization, and AI-powered outbound orchestration capabilities.
Tools like ZoomInfo and Apollo are ideal for teams that need scalable prospecting, enriched contact data, and built-in outbound automation to accelerate outreach.
On the other hand, solutions like Cognism and MadKudu can help you prioritize leads through compliant international data or predictive lead scoring, making them great for global and data-driven sales teams.

Why have some sales teams been looking to make the switch from LeadGenius?

At first, many teams love LeadGenius for its human-verified approach: people appreciate getting personally validated contacts, custom attributes, and the ability to request difficult or localized lists.

The managed model also means data can be delivered to match your CRM schema, which I think is great for ABM and enterprise workflows.

However, some users have found a few issues with the solution in relation to its accuracy, price tag, and geographic coverage: ⤵️

#1: Prospect data can be outdated

Even with human verification, some customers report receiving leads that are no longer accurate (e.g., people who changed roles, companies, or whose contact details no longer work).

➡️ This is especially noticeable on long sales cycles or in fast-moving industries where employee movement is high.

‘’Some of the leads we have received have been outdated or what we call "dead leads". You need to watch out for those if you plan to use this tool.’’ – G2 Review.

#2: More expensive than alternatives on the market

LeadGenius’s managed service is not a credits-based bargain.

Some teams find the pricing higher than plug-and-play lead enrichment tools, which can be a deal breaker for small teams or for very high-volume, low-touch outreach that doesn’t require human verification.

‘’I think their price is a bit higher than their competitors.’’ – G2 Review.

#3: Limited international data coverage

Even though LeadGenius advertises global capability and uses localized research, some users experience weaker depth in certain markets.

💡 If your GTM motion is outside the US, in the next tool you look for, you should ask for its country-level coverage and ask for sample lists from the exact territories you plan to target.

‘’In addition, they need to clearly explain to customers which geographical areas they have customers.’’ – Capterra Review.

What are the best LeadGenius alternatives on the market in 2026?

The best alternatives to LeadGenius are Warmly, with its signal-based revenue orchestration platform, ZoomInfo, and Apollo.

Here’s a quick use case and pricing breakdown of the 10 AI prospecting tools that I shortlisted:

Tool	Use Case	Pricing*
Warmly	Uses person-level intent signals to de-anonymize visitors, enrich contacts, and automate outreach via AI agents, giving you a smarter, signal-driven list rather than just “name and email.”	Free for 500 visitors and then starts at $10,000 per year (AI Data Agent), $16,000 per year (AI Inbound Agent), $22,000 per year (AI Outbound Agent), and $25,000 per year (Marketing Ops Agent).
ZoomInfo	Combines an extensive B2B contact and company database with firmographic, technographic, and intent data for scalable list building and enrichment. Ideal for enterprise GTM teams.	Custom pricing only; annual contracts required.
Apollo.io	Combines a large B2B contact database with built-in email sequencing, lead scoring, and CRM sync to move directly from list building to outreach.	Free plan available; Paid plans from $59 per user per month (Basic), $99 per user per month (Professional), $149 per user per month (Organization).
Seamless AI	Helps SDRs find verified emails and phone numbers in real time through AI-powered search, ideal for high-velocity outbound teams.	Free plan with 50 credits; paid plans (Pro and Enterprise) with custom pricing.
Cognism	GDPR-compliant global B2B data platform that merges verified direct dials with intent data for international prospecting and enrichment.	Custom pricing for Platinum and Diamond plans.
MadKudu	Predictive lead scoring platform that analyzes behavioral and firmographic data to prioritize and route high-potential inbound leads.	Custom pricing based on company needs.
FullContact	Identity-resolution and enrichment API that unifies fragmented contact data into complete person profiles for personalization and data hygiene.	Custom pricing; contact sales for a quote.
Datanyze	Identifies prospects by their existing tech stack to help SaaS sellers target companies using competitor or complementary tools.	Free 90-day trial; paid plans from $21 per month (Nyze Pro 1) and $39 per month (Nyze Pro 2).
Lusha	Simple contact lookup and enrichment platform with Chrome extension and Bombora intent integration for quick B2B prospect discovery.	Free plan (40 credits); paid plans from $22.45 per month (Pro), $52.45 per month (Premium), Scale plan with custom pricing.
Keyplay	AI-driven ICP modelling and ABM account scoring tool that syncs prioritized account lists directly to Salesforce and HubSpot.	Free plan available; Growth plan $12,000 per year; Scale plan custom pricing.

* Pricing reflects public information or starting points; many tools require contacting sales for enterprise or full-featured plans.

#1: Warmly

Warmly offers the best LeadGenius alternative with our signal-based revenue orchestration platform that helps you identify who your website visitors are at the person level (not only companies!) and then automatically reach out to them.

Our sales intelligence solution uses person-level intent signals to identify and prioritize your best customers in real-time, so you can build your best list of prospects from intent data.

Disclosure: Despite the fact that Warmly is our AI sales software, I’ll look to provide an objective perspective on why Warmly is the best alternative to LeadGenius on the market.

Warmly offers a signal-based revenue orchestration solution that lets you:

Identify website visitors (~60% of companies and ~15% of contacts).
Reveal which website visitors are most likely to convert.
Gain unique insights into prospects so that your SDRs can tailor their strategies accordingly.
Automate essential sales processes on top of buying intent signals.

Let’s look at some of the capabilities that make Warmly the go-to option for GTM teams looking to switch from LeadGenius:

Feature #1: Identify your website visitors at the company and person level

Unlike LeadGenius, Warmly lets you maximize your website’s lead generation potential by identifying both the companies and individuals visiting it.

All you have to do would be to add a snippet of Warmly’s code to your website, and the sales intelligence software will start revealing your visitors in minutes.

In addition to company and person-level identification, Warmly will also enrich your visitors’:

Contact data (e.g., email address, phone number, social media profiles, etc.).
Firmographics (e.g., company location, size, funding, etc.).
Demographics (e.g., individual names, job positions, etc.).
Technographics (e.g., tools a prospect uses).

But our visitor identification solution doesn’t stop there.

Warmly also tracks real-time 1st, 2nd, and 3rd-party intent signals to surface the visitors that matter most, so you can instantly prioritize outreach based on actual buying behavior.

That includes:

1st-party signals, such as pricing page views, repeated visits, product usage, or form fills.
2nd-party signals like relevant LinkedIn activity (e.g., industry-relevant discussions, posts, comments, likes, etc.).
3rd-party signals like competitor research or intent keywords being searched.

Warmly optimizes its data through a waterfall approach.

Our tool uses multiple data providers (20+), including 2 other leading website de-anonymization providers to validate the accuracy, quality & overall match rate of our signal & contact data.

This leads to:

Higher data quantity: Multiple sources expand match rates.
Higher data quality: Proprietary cleansing and confidence scoring validate accuracy.

💡 To maintain data quality and quantity, we continuously monitor vendor performance and validate our proprietary matching algorithms.

➡️ These systems allow us to track quality and quantity metrics in real-time to make sure that both contact-level and company-level data meet the high standards our customers expect.

Warmly’s transparent data commitment means you can test our data quality with our free tier before committing to us as a data provider.

Since we aggregate data from 25+ providers and cross-check it using our proprietary waterfall technique, the software can validate and verify data on your behalf, ensuring it’s of the highest quality.

Feature #2: Find prospects that look just like your best customers

Most sales intelligence tools on the market give you firmographic filters, such as industry, headcount, location, and job title, and call it a day.

However, our platform goes much deeper.

With our AI-powered ICP identification capabilities, Warmly analyzes your actual customer data to uncover what really makes a good fit.

And it’s not just surface-level attributes: it’s patterns across the company tech stack, growth signals, org structure, seniority distribution, and even past engagement behavior.

Once Warmly understands who your best customers truly are, it’ll automatically scan its database of 200M+ contacts to find lookalike prospects, that is, the people and companies that closely resemble your top performers.

The result is a list of not just any prospects, but the right prospects, so your team spends less time guessing and more time engaging the people most likely to convert.

Feature #3: Turn static lead lists into automated outreach with AI SDRs

Once you have built the list of prospects, Warmly doesn’t just let it sit there. It gets to work for you.

With AI Orchestrator and built-in AI SDR agents, Warmly turns every high-fit lead into a warm opportunity by triggering automated, personalized outbound across email and LinkedIn, based on real-time behavior and intent signals.

Here’s how it works:

Prospects who match your ICP and show strong signals (like visiting the pricing page or researching competitors) are instantly added to outbound sequences.
Messages are personalized automatically using contact data, context, and intent.

3. Warmly checks to avoid duplicate outreach and ensures contacts aren’t already being worked.

4. You can even set rules for account multithreading, so your AI SDR reaches all the key decision-makers, not just one person.

And this isn’t just task automation. It’s real prospecting, at scale, without increasing SDR headcount.

Feature #4: Marketing Ops Agent

The best GTM strategy is meaningless if you don’t have the right target list of companies and people.

This is why we launched the Marketing Ops Agent to help you build your best lead list.

It’s an easy-to-use platform that automatically builds and maintains real-time, up-to-date lists of your best-fit accounts and contacts, so your GTM team can focus on strategy and creativity instead of spreadsheets.

Things Change, Warmly Always Stays up to Date

Here's how it works:

‎

The Marketing Ops Agent connects directly to your CRM, ad platforms, outbound tools, and intent sources to automate key targeting workflows:

AI-powered lead scoring and enrichment to create dynamic lists ranked by fit and buying intent.
Buying committee identification using insights from past closed-won deals.

Score Your TAM and Find the Perfect Buying Committee

Instant audience syncing with HubSpot, Marketo, LinkedIn, Meta, Outreach, and more. No more manual CSV uploads.
Automatic list updates as new intent signals or engagement changes occur.
Unified buying intent scores that stay synced across every sales and marketing channel.

Feature #5: Build targeted lead lists from a 200M+ contact database (Coldly)

Warmly offers a built-in prospecting platform, Coldly, which gives your team access to a constantly refreshed database of over 200 million contacts and accounts, so you can build high-quality prospect lists in seconds.

The database combines powerful filters with real-time enrichment to help you find exactly who you’re looking for across every channel.

You will be able to filter by:

Job title, function, or department.
Seniority level and decision-making role.
Company size, revenue, industry, or location.
Tech stack and hiring signals.
And dozens more customizable filters.

➡️ Each prospect comes pre-enriched with verified email addresses, phone numbers, and LinkedIn profiles, so your lists are not only accurate but also immediately actionable.

Bonus: There’s also a Chrome extension that lets your reps pull contact data directly from LinkedIn or any website, making manual prospecting a whole lot faster.

Warmly’s Integrations

Warmly integrates with a wide range of CRMs and sales platforms, including:

HubSpot CRM.
OpenAI.
Slack.
Apollo.
Outreach.
Demandbase.
RB2B.
Clearbit.
People Data Labs.
And more.

💡 For example, it’s possible to combine Warmly’s visitor identification software with HubSpot to alert your sales team the moment a known prospect arrives on the site.

With the HubSpot browser cookie, you can prioritize conversations with the leads who have shown the most engagement with your HubSpot campaigns.

In addition to deep integrations with several lead intelligence platforms, Warmly provides a Warm Bundle: partner discounts for over 25 sales, marketing, and GTM tools.

This way, your team can access many relevant tools and combine them with Warmly at a fraction of their usual price.

Pricing

Warmly’s pricing is modular and component-based and comes with a free plan that lets you identify up to 500 website visitors per month.

You can choose the components that best match the needs of your business, as components are priced by output and not just by a monthly fee.

There are 4 paid product plans that you can choose from:

AI Data Agent (Starts at $10,000/yr), which includes 10,000 credits, person-level web visitor de-anonymization (RB2B + Vector data), CRM integration, and access to our Coldly Contact Database.
AI Inbound Agent (Starts at $16,000/yr), which adds a native marketing outbound automation, domain warmup, and lead routing with custom CRM fields.
AI Outbound Agent (Starts at $22,000/yr), which adds automated signal-based outbound orchestration, AI chatbot & live video chat, email automation, LinkedIn automation, and email warmup.
Marketing Ops Agent (Starts at $25,000/yr), which adds AI-powered account scoring, AI enrichments and custom signals, buying committee identification, real-time buying intent signal tracking, and automatic updates across all enrichments, signals, account and lead lists.

Monthly credits on Warmly are used to track and engage with potential leads.

For example, each interaction or engagement with a lead will use up one credit, such as when you engage with a lead through email or LinkedIn.

➡️ Warmly’s pricing is ideal for larger SMB and MM companies with a growing or mature GTM motion with SDR, sales, and marketing functions.

How do Warmly’s credits work?

💡 Warmly provides you with a certain amount of credits every month, depending on your monthly web visits and the amount you want to de-anonymize.

Once someone visits your website, the tool captures their first and last name, job title and company they work at, LinkedIn profile and business or personal email. This information takes 1 credit.

For example, each interaction or engagement with a lead will use up one credit, such as when you engage with a lead through email or LinkedIn.

How is Warmly different from LeadGenius?

LeadGenius is built around bespoke, high-accuracy B2B data, combining AI automation with human validation to enrich records, build targeted lists, and supply custom data at scale.

Warmly, on the other hand, is a person-level intent and website de-anonymization platform that focuses on uncovering who’s actively visiting your site and enabling real-time engagement.

Our platform de-anonymizes who’s visiting your site, tracks real-time behavior, and triangulates second- and third-party signals to surface prospects who are actively in-market for a solution like yours and layers automation (AI SDRs, on-site chat, outreach sequences) to engage them in real-time.

On the other side, LeadGenius is about delivering deeply enriched, purpose-built contact and account data plus living behavioral signals you can operationalize across campaigns and workflows.

➡️ Warmly is better than LeadGenius for teams that want to instantly identify and engage in-market prospects in real-time rather than relying on static or pre-built contact lists.

Here’s a breakdown of the 2 solutions’ functionality:

Category	Warmly	LeadGenius
Core Functionality	Person-level website de-anonymization and intent detection that reveals contacts and companies visiting your site, ties them to accounts in your CRM, and prioritizes in-market prospects for immediate engagement and routing to reps.	Custom B2B data platform and enrichment engine that combines AI automation with human verification to produce high-precision contact and account data, custom extractors, APIs, and lookalike audiences for ABM and outbound.
Data Enrichment and Intent Signals	Combines first-party website behavior with enrichment to reveal which people and accounts are on your site and layers external signals to prioritize visitors by intent.	Appends firmographics, titles, technographics, and custom fields, and builds living behavioral and contact signals to create contextual signals for GTM motion.
Automation and Outreach	Built to trigger real-time actions, notify reps, route leads, and enable on-site engagement so teams can act when intent is highest.	Focuses on delivering enriched data and signals into your systems, such as CRM, MAP, and sales tools.
Best For	GTM teams that want to detect person-level intent on their website and immediately engage high-intent visitors with automated, real-time interactions and routing.	Sales and marketing teams that need high-quality, tailored B2B data, custom enrichment, lead list building, and behavioral or contact signal models to power ABM, outbound, and CRM enrichment at scale.

Pros & Cons

✅ Identifies companies and individuals visiting your website.

✅ Enriches each identified lead with detailed B2B intelligence and reveals intent data.

✅ Versatile sales orchestration options.

✅ Live sales engagement capabilities.

✅ Reveals who your hottest prospects are right now.

✅ Generous free plan to get started with 500 website visitors to de-anonymize.

❌ Pricing is modular.

#2: ZoomInfo

Best for: Enterprises and growth teams that need scale, reliable enrichment, and built-in intent to feed SDR workflows.

Similar to: 6sense.

ZoomInfo is a strong LeadGenius alternative because it combines one of the largest B2B contact and company databases with rich intent and technographic signals, so you can scale outbound lists quickly.

What stood out to me about ZoomInfo is that its deep CRM and sales engagement integrations make it easy to operationalize data across reps and campaigns.