The model is a little different from most tools here, though.
There are no named tiers like Starter or Pro. You get one platform with every feature turned on, and the bill moves with a single number: how many companies Snitcher identifies on your site in a month.
I'll walk the whole price ladder, run a few real volumes through it so you can see your actual cost, and cover the developer and agency routes.
➡️ I’ll also introduce you to a Snitcher alternative, Warmly, which takes the same starting point (who's on your site) and pushes it further. It resolves the individual person, then handles the on-page chat and the outbound that Snitcher leaves for you to build around it.
TL;DR
- Snitcher runs on one platform plan priced by how many companies it identifies each month, from €49 up to €529, with anything beyond 5,000 going custom.
- No free-forever plan, but a 14-day free trial with full access and no credit card.
- Every feature and integration is included on every plan, and there are no per-seat fees, so volume is the one real lever on your bill.
- Two side doors most buyers miss: a Custom build for developers (white-label Radar and an IP-to-company API) and an Agency Partner Program for reselling to clients.
- Warmly’s person-level visitor ID software offers the best alternative to Snitcher. It does what Snitcher does and keeps going, resolving the actual person, holding the on-page conversation, then carrying that into outbound off one shared model. There's a free tier too, so you can try it on your own site before spending anything.
How does Snitcher calculate its pricing?
Snitcher bases its pricing entirely on the number of unique companies identified per month.
You and your team will get access to the platform’s capabilities even at the €49/month tier with unlimited seats.
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If you pay annually, you’ll also be able to save ~30% off the monthly rate.
Does Snitcher have a free plan or free trial?
Snitcher doesn’t have a free-forever plan. However, there’s a generous 14-day free trial that you can opt for.
When it ends, you can pick the tier that matches your volume.
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Snitcher's pricing, rung by rung
Since the plan is one product priced by volume, the breakdown is really a single ladder.
Here’s how annual billing looks:
| Companies identified per month |
Monthly cost (billed annually) |
| Up to 50 |
€49 |
| 51 to 100 |
€69 |
| 101 to 250 |
€99 |
| 251 to 500 |
€139 |
| 501 to 750 |
€179 |
| 751 to 1,000 |
€229 |
| 1,001 to 2,000 |
€279 |
| 2,001 to 3,000 |
€349 |
| 3,001 to 4,000 |
€439 |
| 4,001 to 5,000 |
€529 |
| More than 5,000 |
Custom (volume quote) |
Every tier carries the same platform. That includes:
- Company identification and the Identity Layer for user-level ID.
- Intent signal detection.
- Real-time Slack and email alerts.
- CRM sync for HubSpot, Salesforce and Pipedrive.
- Unlimited team members.
- REST API access and GDPR compliance tools.
So the real decision isn't which plan suits you. It's which tier your traffic puts you on.
Snitcher Radar (for platforms and developers)
This one isn't a seat in a dashboard at all. It's Snitcher's data and tracking sold as infrastructure you build into your own product.
Here’s what the Radar route gives you:
- Embedded Radar: you can drop Snitcher's visitor-tracking layer straight into your own app.
- IP-to-company lookups: pull identification through the API, with no dashboard attached if you don't want one.
- White-labelling: run the whole thing under your own brand.
- Developer-first APIs and SDKs: the tooling to wire it in cleanly.
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Pricing is custom, so it's a sales conversation.
The fit is a SaaS company that wants visitor identification baked into its own product as a feature, where the end customer never sees Snitcher's name at all.
Snitcher Agency Partner Program
The Agency Partner Program points the other way, at firms running Snitcher for their clients.
Here’s what the program covers:
- Multi-account management: handle several client accounts from one place.
- Partner pricing: reseller discounts on the standard rates.
- Dedicated partner support: a contact on Snitcher's side for partner issues.
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It suits agencies that want to resell Snitcher outright or fold it into a managed service they already sell.
How much would it cost to actually run Snitcher?
A year works out roughly like this at a few different traffic levels:
- A small B2B site identifying up to 100 companies a month: €69 a month, around €828 a year.
- A growing team at up to 1,000 companies a month: €229 a month, around €2,748 a year.
- A busy site at up to 5,000 companies a month: €529 a month, around €6,348 a year.
- Anything past 5,000 companies a month falls off the published ladder, so you'd line up a volume quote with sales.
Well, the good thing is that there's nothing to escape on the contract side, either.
You can cancel any time, with no termination fee, and your access runs to the end of the billing period you've paid for.
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If you qualify, Snitcher layers on discounts for startups and non-profits, plus educational institutions, on top of the annual savings. Those go through sales, not the public page.
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Does Snitcher provide good value for money?
For both company- and person-level visitor identification at a published, predictable price point, Snitcher makes a strong argument on value for money.
What I like about Snitcher is that it provides an affordable entry point for smaller brands to get into GDPR compliant visitor identification, and since there’s no seat math to calculate, your bill will only reflect de-anonymized traffic.
Its customers are generally satisfied as well (4.8/5 from 220 reviews on G2):
‘’Snitcher has opened up a new perspective on lead generation for us. Our inbound channel used to rely mostly on website visitors manually entering their details, but Snitcher does its magic and opens a majestic world of enriched visitor data.’’ – G2 Review.
The platform comes with the regular (and expected) cons, such as that company identification isn’t always perfect and how one user needs to occasionally manually validate a visitor.
‘’Company identification isn’t always perfect, so we occasionally need to manually validate a visitor.’’ – G2 Review.
Another user mentions how they weren’t happy with how there were bugs during the onboarding process with Snitcher, and how there was a lack of flexibility for feeding custom filters back from our CRM into the platform.
‘’The bugs during our onboarding process were numerous + lack of flexibility for feeding custom filters back from our CRM into Snitcher.’’ – G2 Review.
Are you looking for a Snitcher alternative?
Warmly is the best alternative to Snitcher in 2026 for mid-market B2B SaaS revenue teams that want one platform handling four jobs at once:
- Resolving the individual person behind a visit, down to a name.
- An Inbound Agent that talks to them while they're still on the site.
- A TAM Agent that drives the outbound motion.
- A Context Graph that holds both agents to the same scoring model.
While Snitcher names the companies and people on your site and pushes that signal into your stack, Warmly is built to take the next move for you: talk to the visitor on the page, then chase the follow-up through outbound.
Here are Warmly’s features that I think make it the best alternative to Snitcher on the market:
Person-level website visitor identification
Snitcher offers a person-level layer too, so both tools reach past the company toward the individual, which already puts them ahead of the visitor ID tools that stop at the company.
With Warmly, you plug it in and a matched visitor turns up on a single record, work email, title, seniority and LinkedIn already filled in.
On an ordinary B2B site that normally resolves around 65% of companies and around 15% of people.
Real rates move with traffic source and the visitor's location. The whole run, identification through enrichment, context assembly and scoring, finishes in under three seconds.
As we aggregate data from 25+ providers and cross-check it using our proprietary waterfall technique, we can validate and verify data on your behalf, ensuring it’s of the highest quality.
Inbound Agent: AI chat with a live human handoff
The on-page work falls to the Inbound Agent.
As it already knows who's visiting, the first line draws on their CRM and intent history and opens with something that fits, so you skip the generic "Hi, how can I help?" that older chat tools default to.
When a human needs to step in, a rep jumps into the same conversation with the whole back-and-forth already loaded, so the visitor isn't stuck re-explaining what they told the bot two minutes ago.
There’s also no form to fill out: a good-fit visitor can book a slot on the right rep's diary straight from the chat.
Warmly also runs an AI 24/7 Video Chat Agent, which is a photorealistic avatar that holds human-sounding conversations around the clock, gives personalized demos and qualifies leads over video.
TAM Agent: AI SDR and outbound orchestration
Once a visitor leaves the site, the TAM Agent picks up the off-site work: building target audiences, ranking accounts, surfacing the buying committee, enriching contacts and running outbound over email and LinkedIn.
Four pieces do the heavy lifting:
- AI ICP Tiering: it learns from the deals you've already closed and grades each account from Tier 1 down to Not ICP, with the reasoning shown for every grade.
- Buying committee mapping: titles alone miss half the room, so it cross-references org charts, job descriptions and LinkedIn to pin down the Champion, Decision-maker, Influencer and Approver.
- Outbound orchestration: you set how hands-on it gets, a fully autonomous AI SDR, your own reps, or a blend, and it won't sequence an open opportunity or pester a visitor who's mid-chat.
- LinkedIn ad targeting: as an account heats up, its buying-committee contacts flow into LinkedIn Matched Audiences automatically, and drop back out when the intent cools.
The Context Graph
The Context Graph puts the inbound and TAM agents together.
Picture one running file per account: the pages someone viewed, the emails your team sent, the call notes, the thinking behind each move, and how the deal turned out.
Since both agents read that same file, a chat can surface the ROI calculator a visitor downloaded last month alongside the ten minutes they just spent on your integrations page, with nobody hand-wiring the connection.
Split identification, chat and outbound across three vendors and you're back to shuttling data over integrations, each tool squinting at its own corner of the account.
How is Warmly different from Snitcher?
Warmly and Snitcher start in the same spot: naming who's on your site, then go separate ways.
Snitcher's strength is the signal itself: which company and which person showed up, what they looked at, and a fast, clean push of that into your CRM and sequences.
Where Snitcher steps back is the action.
Once it's told you who's there, the reaching out and the conversation and the routing are yours to handle in whatever tools you've assembled around it.
Warmly pulls that work inside one system, with your website as the hub:
- Identify the person there.
- Hold the conversation there.
- Qualify them there.
- Carry the same context into outbound, all in one tool.
Warmly's pricing
Warmly runs a free tier plus four paid plans that stack as you add more of the funnel.
- Free: 500 de-anonymized visitors a month, real-time Slack alerts and CSV export.
- AI Web-Deanonymization, $10,000/year (10K credits a month): the visitor-ID starting point, with contact and company-level identification, ICP filtering, lead routing, CRM sync, real-time Slack alerts, and retargeting across email, LinkedIn and ads. Chat begins one tier up, at Inbound Chat.
- Inbound Chat, $20,000/year: layers on the conversation, with an AI Chatbot (one AI Studio Agent), Warm Calls for the live handoff, Warm Offers, chat metrics and automated email follow-up.
- AI Inbound Autopilot, $30,000/year: extends Inbound Chat with unlimited AI Studio Agents, the Autopilot Agent, AI goal-setting and qualification, AI-generated mini-demo slides, AI-written follow-up, and auto-learning that sharpens chat over time.
- AI TAM Agent, $15,000/year (60K credits a year): the outbound tier, covering the TAM database with intent scoring, the buying committee agent, AI enrichment, two-way HubSpot sync, and the Signals Bundle (Bombora, G2, job changes, funding announcements, technographic shifts and job-posting signals, among others).
Try Warmly for free
Here’s what you'd get with Warmly:
- Person-level identification that holds up outside the EU as well as inside it.
- An Inbound Agent that chats, qualifies, books the meeting and chases the visitors who slip off.
- A TAM Agent handling the ICP scoring, committee mapping and outbound.
- Coldly's database of more than 220 million contacts built in, so enrichment isn't another line on the invoice.
- A Context Graph that lets inbound and outbound learn off the same history.
You can start with Warmly's free plan to identify your first 500 visitors, or book a demo if your team needs the full Inbound and TAM agent setup.
⚠️ Disclaimer: This article was last updated on the 28th of June, 2026, and if there's any misinterpretation of the information, please contact us, and we'll fact-check it.