Accelerating Lead Conversion with Warmly’s Auto-Chat and Rapid Engagement
Namecoach boosts lead conversion by using Warmly’s auto-chat tool to capture inbound interest faster. Their team jumps in for quick face-to-face meetings or books appointments via chatbot, resulting in an 8% increase in closed deals over 15 months. With Warmly making up just 5% of the closed-won revenue cost, it’s their most impactful sales tool.
The Challenge
Jon Lacivita needed a way to capture the attention of inbound visitors faster at Namecoach. Without real-time engagement, leads went cold quickly—the conversion rate on delayed follow-ups was extremely low.
Enter Warmly
Namecoach uses Warmly’s chat tool to engage visitors the moment they arrive. If a rep can’t respond in real time, the AI books a meeting automatically. If they can, they jump on a face-to-face call within minutes.
“If we don’t get that opportunity quickly, the lead conversion rate is extremely low. With Warmly, we have a higher lead conversion rate, and the opportunity moves faster through the pipe.”
— Jon Lacivita, Namecoach
The Results
Over 15 months, 8% of all closed customers came directly from Warmly—an extra 8% that Jon believes they wouldn’t have won otherwise. The ROI is staggering: Warmly costs roughly 5% of the total revenue from those closed deals.
“Warmly is by far the most impactful sales enablement tool that we use at Namecoach. Even with a small team, it allows you to just do more.”
— Jon Lacivita, Namecoach
Company
Namecoach
Industry
HR Tech / DEI
Size
Startup (50 employees)
Products Used
Live Chat
Warm Leads
