Auto-Gift ICP Visitors with Sendoso

Most teams use Sendoso for late-stage deals or named ABM accounts. Gifting fires manually, after a rep notices a prospect, or after a champion requests it. By then, the moment has passed.

Warmly’s Sendoso integration flips that. The intent signal triggers the gift automatically, the moment someone from your ICP lands on your site.

Connect Sendoso to Warmly in one click: go to Integrations → Sales Engagement → Sendoso and authenticate.

Then build an orchestration in the Outbound Agent:

• Define your trigger audience: pull from a TAM agent, a churned competitor list (e.g., Drift users), or any segment of target accounts hitting your site.
• Filter for buying committee fit: VP Sales, VP Marketing, RevOps, or any title that matches your ICP.
• Add a Sendoso step: select the campaign (gift card, swag, branded item). All your Sendoso campaigns appear in the dropdown.
• Write your gift message: this copy attaches to the gift on send. Keep it short and warm. Sendoso sends from the integration owner, so sign off as “The Warmly Team” or similar.
• Layer in rep follow-up: add an email or LinkedIn sequence step alongside the gift so reps follow up with warm context immediately after.

Pro tip

This works especially well for competitive displacement plays, e.g., targeting Drift users as Drift shuts down. The gift creates an opening before a cold email would even get opened.

Gifting starts working at the top of funnel, not just late-stage. Because the trigger is real site intent, the gift lands when the prospect is already thinking about you. That timing difference is what makes it feel warm instead of random, and drives response rates that outperform a standard cold outreach sequence.

Warmly is giving Sendoso customers 500 free web intent leads to try this play, enough to run a real pilot before committing.

Schedule a demo with our team to see our playbooks in action. Or, view more of our plays here.