Retarget Your ICP with LinkedIn + Meta Ads

Your ad team is running broad retargeting, re-engaging visitors who bounced once, past customers who already churned, and prospects who haven't shown any real intent. The targeting list is a guess.

Meanwhile, Warmly already knows exactly who visited your site, which ones are ICP, and which accounts are showing buying signals. That data was staying siloed in your sales workflow. Your marketing team couldn't use it for ads on LinkedIn or Meta.

In your Outbound Agent, start with any contacts or accounts Warmly has identified, from website visits, intent signals, or other sources. Filter down to your ICP and exclude current customers.

Optionally expand to additional buying committee members at the same accounts, not just the one visitor, but everyone who matters to the deal.

Then add a Send to LinkedIn Ads or Send to Meta Ads step to your orchestration (or both).

For LinkedIn Ads

Select your ad account and choose an existing audience, or create a new one directly inside Warmly. No need to open LinkedIn Campaign Manager first. Every contact that flows through gets added automatically. Note: LinkedIn requires 300 contacts to activate delivery.

For Meta Ads

Create a Customer List Custom Audience in Meta Ads Manager first, then select it in Warmly. Warmly sends hashed email and phone data directly to your Custom Audience. Meta has no minimum audience size, and audiences typically become active within 24 to 48 hours.

One-time setup

Go to Integrations, find the Ads section, and connect LinkedIn Ads and Meta Ads. Hit Integrate for each, authenticate, and your connected ad accounts appear immediately.

Your best sales signal, a real ICP buyer on your site, now powers your ad targeting across LinkedIn and Meta. Instead of broad retargeting pools, you're running ads against a list of accounts you know are in-market, filtered to ICP, and expanded to the full buying committee.

Schedule a demo with our team to see our playbooks in action. Or, view more of our plays here.