How TeamWeave Grew Pipeline 80% With Warmly's 5-Signal Engine

Parke Jaquay, VP of Software Growth at TeamWeave, was running sales and marketing for a SaaS construction software company, but had no clear way to identify their total addressable market. Without reliable signals on who was ready to buy, the team was guessing on outreach and leaving pipeline on the table.

TeamWeave implemented Warmly's full signal stack in four steps:

• Apply the Warmly script and set up trackers: captures website visitors in real time.
• Import data into HubSpot and build workflows: all five signals route automatically into the CRM, with notifications only when a lead hits a qualifier.
• Activate all five signal sources:
  
  • Website visitors
    
  • Bombora intent data
  • Social intent engagers
  • People/companies hiring their ICP
  • Direct engagement signals
• Spend 15 minutes per week reviewing social intent engagers: select content, let Warmly extract TAM companies and ICP targets, and push them into HubSpot workflows automatically.

The team only gets notified when a lead meets a qualifier. No manual prospecting, just engage and book demos.

80% increase in pipeline since adopting Warmly. TeamWeave now runs a self-sustaining funnel , website visitors, Bombora, social engagers, and hiring signals all feeding qualified leads into HubSpot. The team goes from signal to booked demo with just 15 minutes of manual review per week.

"Before using Warmly, it was a struggle to find our total addressable market. Since we've used Warmly, we've now increased our pipeline by over 80%."
— Parke Jaquay, VP of Software Growth, TeamWeave

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