How TeamWeave Grew Pipeline 80% With Warmly's 5-Signal Engine

Parke Jaquay, VP of Sales & Marketing at TeamWeave - a SaaS construction software company - had no reliable way to identify who in their total addressable market was ready to buy. Without dependable purchase-intent signals, the sales team relied on guesswork for outreach, missing pipeline opportunities hiding in plain sight.

They started on Warmly's free plan: added the script tag to the website, watched traffic start populating, and let the data make the case. Once they saw the value, they upgraded to a paid plan and worked directly with Warmly's sales team - then customer success - to configure everything from scratch and build out a full 5-signal engine.

TeamWeave runs five distinct intent signals through Warmly. Every signal feeds HubSpot via the same automation: a naming convention triggers a workflow, the contact becomes a marketing contact, and they enter a 6-email sequence. If they open any email more than twice, Parke gets a HubSpot task to engage. Here is how each signal works:

Signal 1: Website Visitors - Site intent

The foundation. Warmly's script tag on the TeamWeave website captures every visitor in real time - company, page visited, time on site. The moment a record is created in Warmly, HubSpot picks it up, the naming convention fires the workflow, and the contact enters the sequence. No manual action needed.

Signal 2: Bombora Research Activity - Third-party intent

Warmly surfaces companies that are actively researching construction software - These are accounts in active buying mode. Parke configured Warmly to catch these Bombora intent signals and push them directly into HubSpot, where they hit the same workflow as website visitors: marketing contact - 6-email sequence - task on second open.

Signal 3: Competitor Signals - Competitive

When a company is actively engaging with  competitors on social, they are already in evaluation mode - they are not warming up, they are deciding. This is the signal that tells you to move fast. Warmly flags these accounts automatically and routes them into HubSpot so Parke's team can get in front of them while the decision is still open.

Signal 4: Hiring Patterns - Expansion signal

Companies hiring project managers, operations leads, or site supervisors are signaling budget and a specific kind of need. Warmly detects when target accounts post roles that match the ICP, flags them as high-intent, and routes them into HubSpot automatically. A job posting is a buying signal.

Signal 5: Social Engagement - Brand intent

Once a week, Parke spends 15 minutes in Warmly's Social Intent Engagers dashboard. He selects the specific blog posts and LinkedIn content he wants Warmly to track - content relevant to his ICP's pain points. Warmly then extracts every TAM company and ICP-matched contact that engaged with that content and pushes them directly into HubSpot. Soft intent on its own - but when it stacks with website visits or Bombora activity, it moves a contact to the top of the queue. They enter the same 6-email workflow without Parke touching a single record.

The automation that ties it all together

All five signals share one HubSpot infrastructure:

• Record created in Warmly - naming convention triggers HubSpot workflow
• Contact is flagged as a marketing contact
• Enters a 6-email sequence automatically
• Opens any email more than twice - Parke receives a HubSpot task: engage now, they're showing interest

Parke only intervenes when a lead qualifies itself. The five signals run continuously in the background, feeding the funnel without requiring daily manual prospecting.

Since adopting Warmly, TeamWeave has grown pipeline by over 80% - and built a funnel that largely runs itself.

All five signals feed HubSpot continuously. Automation handles initial engagement. Parke only steps in when a lead hits a qualifier, which means his time goes exclusively toward the highest-intent conversations.

"Leading sales, you need juice. In the morning, it's coffee, it's caffeine, and it's Warmly. These guys have found us all the companies we want to talk to and the individuals at those companies who are going to give us the business."

TeamWeave went from struggling to identify their TAM to running a self-sustaining pipeline engine - one that surfaces the right companies, at the right time, and hands them directly to sales.

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